The Soul of Flowers - Artego USA
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The Soul of Flowers
The upcoming Fall / Winter fashion collection, beyond
This book is the new occasion for Artègo to talk the traditional wintry colors, will witness the blossom
of more intense and shiny tones, such as carmine
about the inspiration of its fashion collection and il turquoise.
book, and to offer a new story for hairstylists
Clothes, accessories and make-up: lthe trend leans
to tell in their Salons, and for their customers towards flowers; n fact blossoms tread the runways at
to live. Valentino, Chanel and Dolce&Gabbana fashion shows.
“All things by immortal power,
Near and Far Hiddenly
To each other linked are,
That thou canst not stir a flower
Without troubling of a star.” Artègo is inspired by the world of flowers, by their timeless
and colourful beauty; by their chromaticism and by their
natural shades. Artègo is sending a message to all those
women who will choose to wear flowers, since they exercise
Galileo Galilei a powerful influence on our souls; a subtle, mysterious and
positive influence, like a relaxing melody, that prompts
[translated by Francis Thompson, British Poet] the body to live in harmony with the soul.
The Soul
of Flowers
Beyond their incredible external beauty, flowers have
a magical internal fascination: just think about how
you feel when somebody present you with a flower.
Maybe that’s because flowers have been an object of
inspiration and a way to communicate all along.
For its Fall / Winter collection Artègo chose some
wonderful flowers for you and your customers; your talent
and inspiration will help them emphasize their qualities.
Pave their ways into embracing the flower and the
color that suits them the most, that flower that
silently talks about them, unveiling their souls.
Orchid Orchid is one of the flowers consecrated to Aphrodite, the Goddess of Love. In the Greek ancient culture it represented spiritual perfection and harmony.
Orchid
Orchidea
Orchid woman stands for
sensuality, splendor, passion, charm.
Orchid
CUT
Orchid
COLOR
Medium / long asymmetric bob style, Diagnosis
with a marked graduation on the left Base: 8 natural
lateral area. Lenghts / Ends: 10 colored /bleached
Hair structure: thin
Objective
Color: Lightest Irisè Natural Blonde
Contrasts: Irisè Blonde / Sand Copper / Bright blue
Technique: Blending Veils
1 6 Root formulation:
Divide the hair as shown in the With a normal level haircut work on Bleaching paste 20 gr. + Lovely Light developer 20vol 40 gr. (1:2) 5
picture. the lateral area taking 1 cm sections Exposure time: 25 minutes 1st veil formulation:
to have a clean line. On the lengths and the ends extend the exposure time Tonalize the lower section
Total exposure time: 33 minutes. It’s Color 10.1 20 gr. + Blue
Enhancers 1 gr. + 10 vol Peroxide
Rinse abundantly and apply Magical Color Shampoo. Damp and apply 21 gr.
Miracle Lightweight.
Ground color formulation:
2 7 It’s Color 10.2 40 gr. + 20 vol. Peroxide 40 gr.
With a graduated technique cut the Keep on cutting the frontal section 6
occipital area working with 1 cm (which you previously isolated on a 1 Left area 2nd veil formulation:
sections. lateral external, realizing section by Realize a triangle It’s Color 9.02 15 gr. + My Color
section. Reflex Violet 5 gr. + 10 vol peroxide
Triangle reference point 15 gr.
Hair line:
half left eyebrow, end right eyebrow.
Draw a scalene triangle.
3 8
Define the style perimeter. Define the haircut perimeter to
7
perfect the line. 2
3rd veil formulation:
Lower section tonalization
It’s Color 10.04 15 gr. + Neutral 5 gr.
1st veil formulation:
+ My Color Reflex Copper Gold 2
It’s Color 10.1 20 gr. + Blue
gr. + 10 vol peroxide 20 gr.
Enhancers 1 gr. + 10 vol Peroxide
21 gr.
4
After finalizing the graduating line 3 8
on the opposite side, define the cut nd
2 veil formulation: 1st veil formulation:
perimeter. It’s Color 9.02 15 gr. + My Color Reflex Tonalize the lower section
Viola 5 gr. + O2 10 Vol 15 gr. It’s Color 10.1 20 gr. + Blue Enhancers
1 gr. + 10 vol Peroxide 21 gr.
Exposure time: 30 minutes
5 4
With a maximum layered cut define
the line of the superior section. 3rd veil formulation: Rinse abundantly and apply Magical Color Shampoo and Conditioner.
It’s Color 10.04 15 gr. + Neutral 5 gr. Damp and apply Miracle lightweight.
+ My Color Reflex Copper Gold 2
gr. + 10 vol peroxide 20 gr.
Native of Syria and symbol of France, Iris was the divine harbinger in Greek mythology, and was always pictured as a young lady with a rainbow halo.
Iris woman brings a message of happiness, wisdom and loyal devotion.
CUT COLOR
A long style with a straight perimeter and a Diagnosis
marked layering in the back of the neck and Base: 6 natural
a light layering in the frontal area. Lengths / Ends: 7 natural
Hair structure: Medium
Objective:
Color: dark blonde
Contrasts: avion / black veils
Technique: Flare Color
1 Divide the hair as shown in the 5 1 4 Post- coloration diagnosis:
picture. Isolate a semicircular section Move the upper section on the Base 6 natural
from the posterior to the parietal anterior area with a slightly layered Lengths: 9/10 bleached
area and connect the two lines at cut Ends: 7 natural
the center of the forehead. Realize
a triangular section between the Color and tonalize
section you just created and the Color the lower and upper sections with
occipital bone.
Isolate a triangular section in the the following formulation (roots / length
superior area. / ends):
It’s color 6.0 60 gr. + 10 vol. peroxide
Trace a slanting division 60 gr. 1:1
between the left temple and
the right mastoid bone, which
2 6 divides the lower section.
5
Divide the lower area between an Move the upper section on the area
anterior and a posterior section, of maximum layering linking the line Tonalization 1st contrast
tracing an imaginary line from an ear at the posterior layering. It’s Color 9 Avion 40 gr. + 5.0 5 gr. +
to another. My Color Reflex Blue 3 gr. + 10 vol.
peroxide 60 vol. (1:1)
Tonalize the bleached sections.
2 Bleaching formulation: 6 Tonalization 2nd contrast
30 gr. Lovely light bleaching powder It’s Color 1.0 30 gr. + 10 vol. peroxide
3 7 + 60 gr. lovely light developer 10 vol. 30 gr.
Define the perimeter with a normal Cut the triangular section in the Exposure time: 30 minutes
level haircut depending on the length posterior area with a minimum Exposure time: 15 minutes
you want to obtain. concave layer cut technique. Temporal and parietal lobe area
Take a section of around 1 cm and Place a thin dark veil on the upper
apply 3 cm from the root. area.
Rinse abundantly and wash with Magical Color shampoo. Rinse abundantly and apply Magical Color Shampoo and
Damp and apply Miracle Lightweight. Conditioner. Damp and apply Miracle Lightweight.
4 8 3 Apply counterclockwise shading
Move the anterior section on the Keep on moving the hair on the obliquel
parietal bone, defining the perimeter. superior area to obtain a soft and
smooth layering. Bleaching formulation:
30 gr. Lovely light bleaching powder
+ 60 gr. lovely light developer 10
vol. Exposure time: 30 minutes
This flower originated in Japan, and symbolizes perfection and concealed beauty, because real elegance means sobriety.
Camellia
Camellia women is loyal and in love;
she’s sophisticated and perfectionist.
She cherishes excellence.CUT COLOR
A short style with a strong layering in the back of the neck, razor cutting lengths and ends in the superior area to create Diagnosis
softness. Base: 4 natural
Lengths / Ends: 10 colored and bleached
1 7 Hair structure: thin / great porosity
Divide the hair in the superior area Continue with the same technique on
and create a triangle with the vertex the other side of the head. Objective
facing inwards.
Color: Pink blonde intense
Reference points: end of the right eye Contrasts: Lightest pink blonde
/ end of the left eye, 2/3 beyond the Technique: Graduation of Color
fulcrum.
2 8 1
Lighten the weight of the hair starting With a comb, take an horizontal
from the temples with slightly slanting section and cut the hair to define the Root formulation
sections. perimeter of the hairline. Bleaching paste 20gr + Lovely Light Developer 10 vol 40gr (1:2)
Exposure time: 40 minutes
Eliminate the product in excess and apply again
Bleaching paste 20gr + Lovely Light Developer 10 vol 40gr (1:2)
3 9
Exposure time: 20 minutes
Keep on unburdening on the whole With the end of the scissors define
area, moving the sections on the and clean the perimeter of the
previous one. hairline. Lengths / Ends
Prolong on lengths and ends for 2/3 minutes more
Rinse abundantly and apply Magical Color Shampoo.
Damp and apply Miracle Lightweight.
4 10
Define the frontal perimeter, the
hairline will be longer in the centre,
showing a triangular shape.
Continue with the same technique on 2 Root tonalization / Ground color formulation
the other side of the head. It’s Color Neutral 30 gr. + 6F 3 gr. + 20 vol. peroxide 33 gr.
5 11 Exposure time: 15 minutes
Layer the hair unburdening them,
and link to the lateral perimeter. Lengths / Ends tonalization
It’s Color Neutral 30 gr. + 6F 1 gr. + 20 vol. peroxide 31 gr.
Exposure time: 15 minutes
Total exposure time: 30 minutes
6 12
Continue on the posterior area with Layer the hair unburdening them,
an oblique section, up to the occipital and link to the lateral perimeter.
lobe. Eliminate weight and build a
perimeter.English
Rose
In Roman mythology, Lovers Rose was the
flower consecrated to Venus, and it has forever
been a symbol of deep and truthful Love.This woman is sexy, she’s passionate, like a burst of fire; she’s full of energy and enthusiasm, she’s proud of her unceasing love.
CUT COLOR
A versatile medium / long cut,
Diagnosis
Base: 8 natural
with a full perimeter; layer in the
Lengths / Ends : 8-9 Natural
nape area, to creat an asymmetric
Hair Structure: thin
volume.
Objective:
Color: Very light warm blonde
Contrasts: Maple / Ruby red
Technique: reflective panels
1 6
1 5
Divisions perspective. Move the hair from the left lateral
Divide the hair, in the upper section, Upper area ground color
zone to the posterior one and
with a zigzag section. Formulation:
unburden.
It’s Color 30 gr. 9.7 + 6.5 10 gr. + 30
vol. peroxide 40 gr.
2 7
2 Panels division: Temporal and 6
Create the symmetric medium perim- Move the hair from the right lateral
parietal zon
eter in the entire perimeter area (right zone to the posterior one and Leave in exposure during
and left). unburden. Divide the hair in the lower area with
30 minutes
zigzag sections with two rectangular
panels (5 cm length / 2 cm height).
Repeat on the opposite side.
3 8
3
Take an horizontal section in the Slightly unburden in the frontal area,
posterior area, comb it plumb to keeping the perimeter we previously Parietal and temporal
the occipital bone and unburden, built. zone-rectangular panels division:
keeping the perimeter you previously Ruby red.
built. It’s Color 6F 20 gr. + 30 vol. peroxide Once the exposure time is up, rinse abundantly and apply Magical Color
20 gr. Shampoo and Conditioner. Damp And apply Miracle Lightweight.
4 4
Take an horizontal section in the
posterior area, comb it plumb to Lower area ground color
the occipital bone and unburden, Formulation: Maple
keeping the perimeter you previously It’s Color 40 gr. 7.46 + 30 vol.
built. peroxide 40 gr.
5
Take a second horizontal section in
the posterior area, comb it plumb
to the occipital bone and unburden,
keeping the perimeter you previously
built.A great color No am, versatile tone on tone color.
it’s with great qualities
42 nuances, perfect for darkening a natural base, covering 100% gray
color
hair, re-pigment and gloss your hair with shiny and sharp reflexes.
Permanent oxidation color, safe and reliable. It ensures
excellent performances. Mixing ratio 1:2
Great selection of 109 nuances.
Mixing ratio 1:1
15 nuances Permanent oxidizing color without ammonia,
created to give reflex, paraphenylenediamine nor resorcin.
shine and strength Eco friendly and advanced in technology,
it reflexes our customers’ lifestyle.
to the color of your hair.
46 amazing nuances, combinable among
them. Mixing ratio 1:1
The temporary hair color
Direct enhancer, with no alkanizers nor oxidants, which
carries out a conditioning action on the air cuticle and has a
restoring function on the internal keratin structure.
It can be blended both with permanent and semi-permanent
colors, since it is oxidation resistant.Concept: Attilio Flammia - Cristiano Leuzzi
Hair: Top Team Artègo
Creative Team
Make-up: Ramona Malaguti - Isabella Sciolari
Stylist: Tamara D’Andria
Dress code:
Alessia Di Livio - Vittoria Veltroni
Photographer: Gianmarco Chieregato
Photo & Video: Antonio Giudice @P4F
Direzione Progetto: Erminia Capuano - Francesco Giorgini
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