THE PROBE - British Dental Nurses' Journal
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LEADING THE PROFESSION FOR OVER 60 YEARS
THE PROBE
WWW.THE-PROBE.CO.UK tifl April 2020
Media pack 2021
ABOUT US
Established in 1959, The Probe is the
leading monthly dental magazine
dedicated to keeping the profession
informed with up-to-date news and
features, as well as information on
everything from business and finance to
dental technology and product launches.
With a target audience of dentists, practice
managers, hygienists, nurses, dental
receptionists, final year dental students
and laboratory staff, The Probe is an
essential read for the whole dental team.
WHY THE PROBE?
ü The best response for advertisers
ü The market leading monthly
ü Reaches every practice in the UK
The Probe has an ABC audited circulation of 14,458
ü Read by over 36,330* professionals
delivering a readership excess of 36,330.
(ABC Jan 20 - Dec 21)
*Probe readership survey 2006
LEADING EDITORIAL Through campaigning editorial, The Probe represents the
interests of dental teams who often work in relative isolation
and rely on The Probe as a key source of support, business
information and advice.
The Probe is committed to fighting for the rights of dental
teams. They trust and rely on the title to help them run THE PORTFOLIO
their businesses. The magazine focuses on identifying new
trading opportunities and provides must have information Dentistry...we’ve got it covered
to help dentists improve their practices.
In addition to the recognised market
leader of dental information - The Probe
- the Purple Media dental portfolio has an
unsurpassed range of products dedicated to
LEADING THE PROFESSION FOR OVER 60 YEARS the development of the dental sector as a
THE PROBE tifl
LEADING
THE PROF
whole, providing clinical, product & business
information to professionals in every part of
the dental industry.
THE PROBE
WWW.THE-PROBE.CO.UK June 2020 ESS ION FOR
OVER 60 YEARS
WWW.THE-PRO
BE.CO.UK
To find out more about our impressive portfolio
tifl
May 2020
of products and discover how we can help
you maximise the return on your marketing
investment please contact us on the details
found at the end of this media pack.
New servic
e
for all Den
plan
for Denpla member d Our other dental publications include:
entists
n meamnbdeth
rseir
Keep in touch, keep your patients motivated practice te
and keep them smiling ams
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PROMOTIONAL OPPORTUNITIES
The complete solution. Create a bespoke package to suit your needs
ADVERTISING SPONSORSHIPS CLASSIFIED
The Probe offers premium advertising sites The Probe offers many opportunities to Advertise all dental related products and
opposite its editorial content. If you are planning sponsor articles and columns. These can be services, including equipment, computers,
a new campaign, there are various opportunities linked to your marketing campaign and are chairs, x-rays & instruments, as well as the
Smile can offer to convey your message to the a cost effective way of raising your company latest property news. The classified section
people that matter. Options include: profile with regular coverage in every issue. is available for promotion of new products
and initiatives.
• Page Advertising • Feature sponsorship - includes ad page,
• Polybag Sponsorship comment and logos AWARDS SPONSORSHIP
• False Front Covers • Column/page sponsorship - buyers guide,
• Gatefolds Letters from OZ & Diary Dates The Dental Awards recognise excellence
• Tip-on/Cover mounts • Bespoke editorial initiatives within the dental industry - regarded as
• Advertorials the ‘Oscars’ of dentistry, they acknowledge
• Post-it notes achievements in all sectors of the industry.
INSERTS Becoming a sponsor of the highly
respected and influential Dental Awards is
Through the investment made in our ABC
a guaranteed way to be seen as one of the
profile, we are able to target specific parts of
major players in the dental industry. Gain
the circulation, maximising your ROI. We have
maximum exposure to the people that
INSIGHT
run everything from single page fliers to 16
Sweet smell
of success
www.the-p
robe.co.uk
matter - your customers.
page supplements to product cover mounts.
From fine
fragrance
contribution scientist to
to people dentis
than ‘just makint, William Dyson-Sutto
g them just n reveals why
smell nice’. he sought
T
here is an a more meani
of the importanc
increasing
awareness
ngful
and this is e of a great
fuelling smile
dentistry market. the aesthetics
Patients
desiring
smiles are whiter,
seeking procedure straighter
Instant* and long-lasting
the colour,
position, shape, s to improve
The
overall appearan alignment and
ce of their
BESPOKE CONTRACT
But, as well teeth.
re’s
experience we know,
is so much the patient
one
makeover more than
sh
– and a a smile
preventative
th
is the cornersto
care are an ing all
sensitivity pain relief starts with
ne of great ethos
dentistry and aesthetic
its related
outcomes. long-term
clinical
for d C
our that’s p olosse
And, if the
dentist behind
mask happens the surgical
involved in to have
once been
pati u
the developm
r
your recommendation ents ovidin m Denta
toothpaste ent of a popular
– hailed
when it a game changer
launched Yorkshire and
almost a
– all g exc
ago – then decade the Humber.
l tea
this
what’s important speaks volumes about his associate He
role at One44 combines
PUBLISHING
e
to him when the position
750
dental with
m
to maintainin
,00 ptional s
THE DENTAL AWARDS
g a lifetime it comes of clinical
aesthetics. of healthy associate supervisor
smile Dental dentist at and
Practice. Kimberworth
Dr William Park
0 of
Dyson-Sutton
EN TR Y DE
MChem (Hons) BDS (Hons) For him, good
is an associate to all restorativ oral hygiene is essential
them
One44 Dental
Colgate Sensitive Pro-Relief AD LIN
dentist at e and aesthetic
® TM
in
thinking practice Rotherham, a forward- He says: “At treatment.
E 4 th DE
with a team One44, we
to go that that any procedure always ensure
extra mile that strives
CE
for patients and effective, is going to
MB ER
attaches as – and oral and this be safe
health promotion
much value
to their oral health assessme always entails an You’ve got the skills... Now build your reputation.
nice smile is nt. A huge
aesthetic treatment as it does high healthy part of a
end and
s. we aim to
soft tissues
and teeth The Dental Awards has supported winners and finalists in enhancing their team,
Blocks pathway to pain instantly*: 60.5 % reduction in sensitivity
Will qualified maximise
from Sheffield aesthetic treatment this with any
(Hons) in 2018
but previously
with his BDS
“It’s we carry out. education and patient care for more than two decades, producing some of the
chemistry the cornerstone
(also at Sheffield), had studied work. most talented and inspirational figures in dentistry.
from the first use **
of all my aesthetic
1, his career
working for and began I make all my
patients
to maintain
(P&G), the
brand owners
Procter &
Gamble a healthy mouthaware of how
it was during of Oral-B. after any treatment before and
And, that
his time there this is preservedwe offer and ensure
Delivers long-lasting pain relief: 80.5 % reduction in sensitivity
fragrance as a fine
scientist, that way, we hopefully in the long
involved in
the
he was briefly
prevent any
run. This The original and most respected awards programme in UK dentistry, for the past 20
of its flagship development and testing from happenin problems
after 8 weeks ** years The Dental Awards have recognised the outstanding individuals and teams
g before they
2, toothpaste,
THE
Expert. the Oral-B Co-ordination even
Pro- at and teamwork occur.”
He explains:
“I was fortunate
the core
of One44 also lies whose commitment to patient care and professional development continues to
to collabora Will says: Dental’s ethos.
The Probe publishes numerous
“Teamwork
enough raise standards throughout the profession.
Provides superior dentine tubule occlusion: 91 % occlusion
te with the patient even begins before
on several oral care sets foot the
projects. I team important in the door.
DENTA L
work under didn’t specifical to understand It’s
the ly everyone’
but had the oral care team with P&G, and play
vs 67 % with a stannous fluoride/sodium fluoride technology 3, # s strengths to
of the modelling
opportunity
to use and organised – from our
friendly
Free to enter, the Dental Awards are supported
reception staff
my role in and research some experienced to our highly by the UK’s leading dental magazine publishers
fine fragrance within dental nurses
specialists
and consultan and excellent and exhibition organisers, Purple Media
AWA R DS
that there s – who knew
could
also a member be a crossover? I Each
was tailored patient is given an
t.”
Solutions, making them unquestionably the
Why should you enter?
and toothpast of several individually
healthcare
e clinical studiestoothbrush written programm premier awards programme in UK dentistry.
carried out.” supportive e and
…an
that were
supplements to help achieve particular
PRO-ARGIN ®
the practice’s material to Winning or becoming a finalist is a tremendous
But his passion in-surgery back up
d we
2021
for perfume his patients advice. And,
lived and,
seeking a was short- require some if accolade and provides a massive boost to the
In
path, dentistry more fulfilling demonstration oral hygiene
career them and instructio profile of your practice. After all, who wouldn’t
TECHNOLOGY afte good ti car
seemingly over to Tracey ns, he hands
Will says: ticked boxes.
“I enjoyed Cope, who want to be treated by the Dentist or Dental
e fo
within the my technical practice’s is the
consumer co-owner
goods industry, role therapist, too, and its hygiene- Team of the Year? Being a finalist or a winner can do wonders for
r ou m r yo
always strived who, Will
r Ass es as w
to have a but superb says, “has
impact with more direct skills set to you and your practice.You know you have a great
u, to
the people do this better a
designing products. for whom ever could”. than I
I was “It’s important team, a brilliant receptionist or practice manager
o e o.
“Some good
and ciates. ll as ha
to first understan
client objectives. Our supplements are
were studying friends from university patients’ motivation d our And or your National Smile Month campaign has been
dentistry and able to better s and goals Will believes The Dental Awards at the
seemed a the career educate them to then be passionately a tremendous success – so tell our judges!
good fit – these team British Dental Conference and
a gr J r
more meaningf I could make are relevant. on areas that principles that it is
eat oin us fo d times,
ul contributi a are keen Using this Dental apart that set One44 whole, unless Nominating a team member is great for their
rather than approach from the rest. there are contraind Dentistry Show
making them on to people preventatto learn about treatment , most He says: factors, I
do recomme icating morale. Nominating your team makes everyone
The world just
of fragrance smell nice.’ symptom
ive advice options, “We go above Conta nd an Oral-B
electric toothbrus
car
and understan to make sure and beyond feel even more valued. Nominating yourself shows
eer r incom we loo
dentistry’s
gain. Will, ’s loss was s.” d their care our patients
get the best independent ct ou systematic,
h as the
For further information visit www.colgateprofessional.co.uk in composit who has an He has a
real passion
we can offer
and this and safety
reviews validate
rthefriefficacy you have confidence in your abilities and often
e bonding, interest
invasive for minimally is shown by
every member compassion brush of oscillating endly
path k
aesthetic dentistry, restorative
and anything aesthetic dentistry -rotating power The Dental Awards consistently recognise leads to great new opportunities.
e
It’s a pleasure of the team. technology recr
way. secur
both clinical is passionat and “loves outcome for Ell – and gives
* When toothpaste is applied directly with a finger tip to each sensitive tooth for one minute practice and e about that maximise
s the aesthetics understand to take the
patients’ goals time to fully en:oral health.”
patient’s an improved uitme the very best in UK dentistry. The winners will Previous winners have been amazed at the
written in conjunction with a designated
the existing
and it shows. his
He has been teaching – dentition”. of achieve and help them And, whilst 0770 nt tea
it
He explains: these.”
recommends the products be announced on Friday 15th May 2020 at a attention they have received from patients, the
will inevitably 1the
** Compared to baseline
on ou m or vis
British Dental awarded the
34 team
y
“A lot of
vary 05
Association around the this focuses
# In-vitro study vs stannous fluoride/sodium fluoride technology (p < 0.05) Pathology , the James prize in Oral Bond’ concept So, does patient 95 r ca it
sparkling gala dinner being held alongside the profession, local press and news programmes.
reer colosse
of ‘Align, to patient from
Oral-B to he recommend
General Dental E Swindells to move Bleach, individual and depend
References: 1. Nathoo S, et al. J Clin Dent. 2009;20(Spec Iss):123 –130. 2. Docimo R, et al. J Clin Dent. 2009;20(Spec Iss):17– 22. 3. Hines D, et al. Accepted poster, July 2018 IADR. Prize in
position, whiten the teeth into the British Dental Conference and Dentistry Show at
the Best
Practice and
was awarded best Will his patient
s?
needs,
Oral-B’s Pro-Expe it’s little wonder
on
reso oppo um
Colgate-Palmolive Company 2018. Foundation
Dentist Award shade and the teeth
to a desired explains: “It’s rt range that urcin rtunit dental the NEC Hilton Metropole Hotel. An outstanding All individuals and staff from shortlisted practices
in to contour then use composite personal important “go to” toothpast is the team’s
g@co
bonding tailored approach to take a it comes e recomme ies. .co.uk evening, this is a great way to thank your team will receive a free VIP delegate pass for the British
16 teeth to give
the best smile.” care – what
works well to oral to guiding ndation when
patients towards losse for and celebrate all that is best in a profession that Dental Conference and Dentistry Show 2021*
may not be
so easy for
for one person, effective teeth
and gum care. umde more
others. On n ntal. infor rarely gets the full credit it deserves. Presenting
the
co.uk
supplier offering detailed advice on a
INSIGHT dentist
rtoria
Adve
matio the Dental Awards alongside the British Dental
n
l temp
scientist.indd late.in
16 dd
70 Colos Conference and Dentistry Show provides a brilliant
The Probe seum opportunity to combine attending the awards with
| May 20 Dent a visit to the show, the leading CPD-led exhibition
al UK *Fast-track entry, complimentary refreshments, lunch
in UK dentistry. and reserved seating in theatres
04/05/2020
12:50:30
N8005R_CSPR_JournalAd_180612_B_print.indd 1 12.06.18 10:43
04/05
/2020
16:22
:48
specific aspect of the dental trade.
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when supplying your artwork.
Full Page
Accepted Files & Format Providing your artwork Artwork Sizes Trim: 333mm x 244mm
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We accept the following file formats: We will accept your artwork by any Advertisement sizes are illustrated
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All artwork must be saved as 300dpi Dropbox & Mailbigfile
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final print size. Please ensure all Lorna Reekie
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accepted. Tonbridge edge. Full page and DPS spreads
Kent TN9 2AD should have a 3mm bleed.
RATES
Front Cover Package P.O.A
Inside Back Cover £2,975 Half Page
Trim: 150mm x 228mm
Outside Back Cover £3,140 Half Page Vertical
Trim: 305mm x 110mm
Full Page £2,995
Junior Page £2,125
Half Page £2,135 For more information please contact:
Ed Hunt Director
Quarter Page £1,360 Email: ed.hunt@purplems.com
Cover Mounts P.O.A Michelle McHutchison Quarter Page
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Inserts P.O.A Horizontal: 75mm x 225mm
Tel: 0796 102 6682 Vertical: 305mm x 55mm
JANUARY MAY SEPTEMBER
SUBJECT SUBJECT SUBJECT
FEATURES 2021 Converting to Private Practice
Equipment and Digital Imaging
SPECIAL FEATURE
Tooth whitening
Patient Finance
Periodontics
Orthodontics
Counterfeits JUNE OCTOBER
SUBJECT SUBJECT
FEBRUARY
Handpieces and Equipment Oral Health
Endodontics Handpieces and Equipment
SUBJECT
Oral Health SPECIAL FEATURE SPECIAL FEATURES
Endodontics and Magnification, Travelling for treatment/BDIA Review Sugar-free treats/BDIA Showcase
Pins and Posts Review
SUPPLEMENT
SPECIAL FEATURE
Packaging Travelling for treatment/BDIA Review.
NOVEMBER
SUBJECT
MARCH JULY Aesthetics, Facial Aesthetics
Practice Management
SUBJECT SUBJECT
Cross Infection Control Aesthetics, Facial Aesthetics
CAD/CAM and High Technology SPECIAL FEATURE
Prosthodontics
Dentistry Show Specials – BACD Preview, BDIA
review, BSDHT Conference
SPECIAL FEATURE
Community dentistry
SUPPLEMENT
Paediatric dentistry
DECEMBER
APRIL AUGUST SUBJECT
Tooth whitening
SUBJECT
Orthodontics SUBJECT Cross Infection Control
Practice and Surgery Design Tooth Whitening
and Planning
SPECIAL FEATURE
SPECIAL FEATURE Bleachorexia
BDIA Preview For more information on the 2021
features list please contact
James Cooke
EDITOR
James Cooke
T: +44 (0)1732 371 581
E: james.cooke@purplems.com
KEY DATES 2021 JANUARY
Copy deadline: 13.12.21
SEPTEMBER
Copy deadline: 16.08.21
CONTACT
FEBRUARY OCTOBER
Copy deadline: 16.01.21 Copy deadline: 24.09.21
Advertising
MARCH NOVEMBER DIRECTOR OF PURPLE MEDIA
Ed Hunt
Copy deadline: 20.02.21 Copy deadline: 22.10.21
T: +44 (0)1732 371 577
E: ed.hunt@purplems.com
APRIL DECEMBER
Copy deadline: 19.03.21 Copy deadline: 19.11.21 COMMERCIAL DIRECTOR, DENTAL PORTFOLIO
Michelle McHutchison
T: +44 (0)7961 026 682
MAY JANUARY 2022 E: michelle.mchutchison@purplems.com
Copy deadline: 12.04.21 Copy deadline: 11.12.22
Editorial
JUNE EDITOR
Copy deadline: 21.05.21
James Cooke
T: +44 (0)1732 371 581
JULY E: james.cooke@purplems.com
Copy deadline: 18.06.21
Production
AUGUST PRODUCTION
Copy deadline: 23.07.21 T: +44 (0)1732 371 584
E: lorna.reekie@purplems.com
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