The new revenue recognition standard: Are you prepared for change? 2014 Revenue Recognition Survey

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The new revenue recognition standard: Are you prepared for change? 2014 Revenue Recognition Survey
The new revenue recognition
                standard: Are you prepared
                for change?
                2014 Revenue Recognition Survey

November 2014
Overview

B   The New Revenue Recognition Standard
In May 2014, the Financial Accounting                   systems, processes, and internal
Standards Board (FASB) and the                          controls that might be needed to
International Accounting Standards                      capture new data and address changes
Board (IASB) issued new, converged                      in financial reporting.
standards for revenue recognition (the
“standard”), applying to all contracts                  Are companies ready to comply with
with customers (ASU No. 2014-09,                        the new standard? Do they have
Revenue from Contracts with Customers                   implementation strategies in place,
(Topic 606), and IFRS 15, Revenue from                  and have they prepared for the
Contracts with Customers).                              associated costs? To understand the
                                                        state of implementation efforts, PwC
Companies generally have two                            and Financial Executives Research
options to adopt the standard: a full                   Foundation (FERF) conducted a
retrospective implementation requiring                  survey in the summer of 2014. Survey
a recast of comparative periods                         questions focused on areas of the
presented back to 2015, or a modified                   standard that companies believe to be
retrospective implementation, which                     the most challenging and are expected
generally requires the adoption of the                  to result in significant financial
standard prospectively on the effective                 statement and operational impacts.
date in 2017.                                           The survey also explored the broader
                                                        impacts of the standard on multiple
With the issuance of the new revenue                    functional areas, expected transition
recognition standard, companies are                     approaches, and the ability to meet the
starting to evaluate plans to implement                 adoption deadline.
the standard by January 2017 for
public companies applying U.S. GAAP                     “The revenue recognition standard
and January 2018 for non-public                         will eliminate a major source of
companies.1 Nearly all companies will                   inconsistency in GAAP, which currently
be affected to some extent, either by                   consists of numerous disparate,
the significant increase in required                    industry-specific pieces of revenue
disclosures or by potential changes                     recognition guidance.”
to current industry and accounting                      — Russell Golden, FASB chairman,
practices.                                              May 28, 20142

Companies may need to consider the
changes to information technology

1 In connection with the issuance of the new
  revenue standard, the FASB and IASB established
  a joint working group, the Transition Resource
  Group (TRG), to seek feedback on potential
  implementation issues. At its October 31
  meeting, the FASB announced it will be performing
  outreach over the next several months to assess
  whether a delay in the effective date of the
  standard is warranted. The FASB plans to reach a
  final decision about whether to delay the effective
  date no later than the second quarter of 2015. The
  IASB did not comment on a potential delay of the
  standard’s effective date. For more information,
  visit: http://www.pwc.com/us/en/cfodirect/
  publications/in-transition                            2 www.journalofaccountancy.com/News/201410215

                                                                                                        1
Survey demographics

2   The New Revenue Recognition Standard
Respondents by annual revenue (N=174)

  50
           44
                                                                                                    40
  40

  30
                                                                     22
                                                     18
  20                    16
                                      14                                             13

  10                                                                                                              7

   0
          Less      $100 million $500 million    $1 billion      $2 billion      $5 billion       More        No response
          than          to           to             to              to              to            than
       $100 million $499 million $999 million   $1.99 billion   $4.99 billion   $9.99 billion   $10 billion

Respondents by broad industry (N=174)

                     8%
                                                                          CIPS
          9%
                                                                          TICE

                                                                          Financial Services
                                                 42%
                                                                          Health Industries
   15%
                                                                          No response

                  26%

A total of 174 respondents completed                        (CIPS); technology, information,                                not fully assessed how implementation
the survey. Of these, 63% represent                         communications, and entertainment                               will impact existing revenue policies,
public companies and 37% represent                          (TICE); financial services; and                                 processes, systems, reporting, and
private companies. 91% are U.S.                             health industries.                                              commercial operations, as well as the
Generally Accepted Accounting                                                                                               costs to implement these changes.
Principles (GAAP) reporting companies                       Results from the PwC-FERF survey
and 9% represent International                              indicate that while most companies are                          “Our attention now turns to ensuring
Financial Reporting Standards (IFRS)                        familiar with the standard3, they have                          a successful transition to these
reporting companies. Respondents                                                                                            new requirements.”
are from companies of all sizes based                                                                                       — Hans Hoogervorst, IASB Chairman,
on annual revenue, from less than                           3 Update no. 2014-09—Revenue from contracts                     May 28, 2014 4
                                                              with customers (topic 606) section a—summary
$100 million to more than $10 billion.                        and amendments that create revenue from
Respondents also represent a variety                          contracts with customers (topic 606) and other
                                                              assets and deferred costs—contracts with
of industries, including consumer                             customers (subtopic 340-40)
                                                                                                                            4 www.journalofaccountancy.com/News/201410215

industrial products and services
                                                                                                                                                                        3
Key findings from the survey

4   The New Revenue Recognition Standard
In analyzing the responses, a number                  suggest that several other functional      location, although they are not
of overall findings became clear.                     areas will be impacted and involved        as geographically dispersed
                                                      in the implementation process.             as company contracts. Many
Overall, companies are familiar                                                                  companies also have a number of
with the standard but they have not                 • Areas of highest impact relate             “feeder” systems involved in the
fully assessed the potential impacts.                 to increased judgments and                 overall revenue cycle. Almost 60%
Respondents predict that the areas                    disclosures—Provisions of the              of respondents said they believe
of highest impact will be judgments                   standard that are expected to be           adoption of the standard will require
and disclosures, as well as related                   complex and judgmental—and                 a parallel reporting system. Seventy-
system and process changes. They                      result in the largest financial            seven percent of respondents said
also intend to place significant effort               reporting and operational impacts—         that they expect to make some to
on contract reviews and evaluation of                 are fairly consistent. They include        significant changes to systems, while
systems modifications.                                applying the variable consideration        23% expect to make no changes.
                                                      constraint, determining distinct           The majority of respondents
While most do not foresee changes to                  performance obligations, evaluating        indicated that the time required to
business models, many believe that                    contract modifications, and                implement system changes will be
impacts to non-revenue arrangements                   estimating standalone selling              six months to two years.
such as compensation may be                           prices of performance obligations.
pervasive. When it comes to material                  Responses indicate that companies        • Changes are expected to internal
financial statement impacts, companies                anticipate difficulty in dealing           controls and other arrangements,
were fairly evenly split. Respondents                 with areas of revenue recognition          but limited impact to business
from the TICE industries generally                    in which significant judgment will         models—A majority of respondents
expect more material impacts relative                 be required. The most significant          indicated that at least some
to the other industries. The method                   increased operational effort will be       changes to their company’s internal
of adoption is still being evaluated,                 preparing the required disclosures         controls would be necessary. Few,
but just over one-half of respondents                 under the standard.                        however, believe that the standard
(of those that answered the question)                                                            will require changes in business
believe that sufficent time has been                • Significant level of effort will be        models. Companies expect the
provided to adopt the standard using                  required to review contracts—              standard will affect other non-
the full retrospective method.                        Contracts are sometimes                    revenue arrangements, such as
                                                      geographically dispersed or only           compensation, and the majority of
Following are key takeaways from                      somewhat centralized within                respondents were unsure if they
the survey:                                           companies. Survey respondents              would be able to successfully modify
                                                      expect contract reviews to be critical     these arrangements to keep their
• Most are familiar with the                          to the overall implementation effort,      companies in substantially the
  standard5—A majority of                             with a majority of respondents             same economic position. At this
  respondents (54%) said they are                     indicating that they expect these          point, most companies have not yet
  familiar or very familiar with the                  reviews will require moderate to           determined the cost to implement
  standard. Those in the finance                      significant effort.                        the standard.
  function of companies seemed
  to have the greatest level of                     • Considerable systems changes
  knowledge. The responses, however,                  are anticipated—Systems are
                                                      typically not centralized in one

5 For an overview of the standard, visit www.pwc.
  com/us/revrec

                                                                                                                                    5
• No consensus on the method                     We hope you find this 2014 revenue
  of adoption and timeline—                      recognition survey informative
  Respondents were fairly split in               and helpful. PwC and FERF may be
  their responses related to method              conducting a follow-up survey on the
  of adoption plan: 12% expect to use            standard next summer to analyze how
  the full retrospective method (with            companies’ responses evolve as they
  or without practical expedients) and           evaluate the effects of the standard
  12% expect to employ the modified              and prepare for adoption.
  retrospective approach. The rest
  were unsure or did not answer the
  question. While 28% of respondents
  said they would be more likely to
  use the full retrospective method, if
  given another year to comply, only
  18% were willing to give up the
  modified retrospective method in
  exchange for an additional year to
  adopt the standard.

Respondents also showed no firm
consensus on whether they could meet
the 2017 deadline to implement the
standard using the full retrospective
method. Slightly more (29%) said they
would be able to meet the deadline
than those that indicated they could
not (25%).

6         The New Revenue Recognition Standard
General familiarity with                            somewhat or very familiar with the
the standard                                        standard, and those in the finance
                                                    group seemed to have the greatest
We asked survey participants to
                                                    level of knowledge. Respondents
describe their familiarity with the
                                                    representing all other functions have
standard, both overall and by function
                                                    not considered the standard or only
within the company. A majority (54%)
                                                    somewhat considered it.
of respondents indicated they were

Overall ASU 2014-09 familiarity (N=174 )

                                17%                       Somewhat familiar

       30%                                                Very familiar

                                          8%              Not familiar

                                                          Familiar

                                          8%              No response

                    37%

ASU 2014-09 familiarity by functional team

  80
  70
  60
  50
  40
  30
  20
  10
   0
        Finance        Tax         Info Tech   Operations Sr. Executives     Audit          Board of
                                                                           Committee        Directors

         It has not been considered yet              It has been moderately considered
         It has been somewhat considered             It has been significantly considered

                                                                                                        7
Anticipated impacts                                 be very challenging. Companies           5. Determining the impact of
                                                    recognize revenue earlier under             the collectibility threshold:
We asked survey respondents to                      the standard by building in variable        Respondents rank collectibility,
identify specific areas within the                  consideration estimates at inception        for which the standard provides
standard that are expected to result in             of contracts, which is a change from        a lower threshold, as among the
the following impacts:                              current guidance.                           most challenging technical impacts.
                                                                                                Companies for which collectibility
• Technical accounting challenges and             2. Determining the impact of                  is not probable will not be able to
  significant judgments;                             contract modifications: While              default to a cash basis to recognize
                                                     the standard now provides more             revenue, and the cancellation of
• Largest financial reporting                        explicit guidance in contract              the contract may be the trigger to
  impacts; and                                       modifications, it is expected to be a      recognize revenue for amounts
                                                     judgmental and challenging area.           received. In these cases, it may be
• Largest operational efforts                        Contract modifications will require        very judgmental to determine when
                                                     a contract-by-contract decision on         a contract has been canceled.
Interestingly, there was significant                 whether a modification results in
overlap between the accounting and                   a separate contract, a termination
financial reporting concerns and                     of the old contract and creation
anticipated operational changes.                     of a new one, or remains the
                                                     same contract.
Five areas are expected to be the most
challenging/judgmental to determine
                                                  3. Determining whether goods
the appropriate accounting from a
technical accounting perspective.                    and/or services are “distinct” in
These are:                                           multiple deliverable agreements:
                                                     Using the criteria and indicators in
1. Applying the variable
                                                     the standard to determine whether
   consideration constraint: While
                                                     goods and/or services are distinct in
   estimating variable consideration
                                                     multiple deliverable agreements is
   may better represent the economics
                                                     also expected to be a challenge.
   of a company’s transactions,
   estimating the amount of                       4. Estimating the standalone
   consideration a company expects                   selling price of performance
   to be entitled to (subject to being               obligations: Some companies will
   probable (U.S. GAAP) or highly                    have to perform new estimates
   probable (IFRS) of no significant                 for standalone selling prices of
   revenue reversals, e.g., “the                     items, which are expected to
   constraint”) will require substantial             require new processes and controls
   judgment. If the full amount of                   to ensure documentation and
   variable consideration does not                   consistent application.
   meet the constraint to be recognized
   as revenue, companies believe that
   estimating some minimum amount
   that does meet the constraint will

8          The New Revenue Recognition Standard
Areas of the standard that respondents expect to be the most challenging/judgmental
 from a technical accounting perspective (N=174)

                                      Applying the variable consideration constraint

     Determining whether items are “distinct” in multiple component arrangements

                                  Determining the impact of contract modifications
                                    and/or whether contracts should be combined

                 Estimating the standalone selling price of performance obligations

                             Determining the impact of the “collectibility threshold”

                                 Determining the allocation of the transaction price
                                              to separate performance obligations

                            Determining what is in scope of the standard, including
                                           identifying which party is the customer

                         Determining whether a performance obligation is satisfied
                                                    at a point in time or over time

                          Determining whether a contract with a customer provides
                                                     the customer a material right

                     Determining whether a significant financing component exists

                       Determining whether (or when) the parties are committed to
                                     perform their obligations under the contract

                          Applying the cost capitalization guidance in the standard

   Determining the best measure of progress for satisfying performance obligations
                                     and when adjustments may need to be made

      Determining whether a license of intellectual property is “dynamic” or “static”

                 Determining whether the entity is acting as a principal or an agent

                       Determining whether variable consideration is subject to the
                                             sales/usage based royalty exception

        Determining the accounting for arrangements with repurchase agreements

                              Determining whether the bill-and-hold criteria are met

                                                                                        0         10                  20           30     40   50

                                           “1” Rankings        “2” Rankings        “3” Rankings        “4” Rankings        “5” Rankings

“1” Rankings Most Challenging; “5” Rankings Least Challenging

                                                                                                                                                    9
The following five areas are expected             4. Timing of revenue recognition:          Most companies have not yet
to result in the largest financial                   Significant changes in the timing of    quantified the financial statement
reporting impact:                                    recognition (e.g., at a point in time   impact of the standard. In fact, only
1. Separation of “distinct”                          or over time) may result for some       10% of respondents said they have
   performance obligations:                          companies as they evaluate the          attempted to quantify the financial
   Companies may have greater or                     standard’s criteria for recognizing     statement impact. More than one-third
   fewer performance obligations                     revenue over time before they can       (35%) said they have not done so,
   than deliverables under the current               use a point in time.                    while 55% were either unsure or did
   guidance, and separating distinct                                                         not answer the question.
   performance obligations is expected            5. Scope: The scope, including
   to have a significant impact.                     transfers of assets that are not an
                                                     output of a company’s ordinary
2. Collectibility: The model for                     activities, will be an important
   collectibility changed throughout                 area to evaluate and may result
   re-deliberations of the standard                  in significant financial reporting
   and was one of the final decisions                changes. This will be particularly
   reached by the FASB and IASB. As                  challenging if agreements
   a result, companies may not fully                 contain revenue and non-revenue
   understand the new requirements.                  performance obligations.
   Alternatively, respondents may
   understand that in instances in
   which collectibility is not probable,
   companies cannot simply default
   to cash-basis accounting. This may
   result in a substantial impact for
   some companies.

3. Variable consideration: Variable
   consideration may have a substantial
   impact due to accelerated timing of
   revenue recognition, since revenue
   recognition will not automatically
   be delayed when amounts entitled
   to are not fixed or determinable, or
   when the amounts are contingent.

10         The New Revenue Recognition Standard
Areas of the standard that respondents expect to result in the largest financial reporting impact (N=174)

                                      Separating “distinct” performance obligations

                                                              Variable consideration

                                                                         Collectibility

                         Scope, including transfers of assets that are not an output
                                                    of an entity’s ordinary activities

                                                      Timing of revenue recognition

               Allocating the transaction price to separate performance obligations

                                   Removal of the current contingent revenue rules

                                                Accounting for licenses’ recognition

                                       Contract modifications and/or combinations

                 Estimating the standalone selling price of performance obligations

                                   Options to acquire additional goods or services

                                                              Principal versus agent

                                                                Time value of money

                    Measuring progress toward satisfying performance obligations

                                                         Bill-and-hold arrangements

                                                            Contract cost guidance

                             Parties must be committed to perform their respective
                                                   obligations under the contract

             Sales- and usage-based exception for licenses of intellectual property

                                             Accounting for repurchase agreements

                                                                                          0       5          10       15         20   25   30   35   40

                                                                      “1” Rankings            “2” Rankings        “3” Rankings

“1” represents the greatest impact, “2” represents moderate impact, and “3” represents minimal impact

                                                                                                                                                          11
Attempted to quantify the financial statement impact (N=174)

             35%                                         No

                                      13%                Not sure

                                                         Yes

                                                         No response

                                         10%

                   42%

Expect material impact to income statement and/or balance sheet (N=174)

                             23%
                                                         No

      19%                                                Not sure

                                                         Yes

                                         17%             No response

                41%

When it comes to material impact to                The percentage of respondents who
the income statement and/or balance                expect a material impact compared to
sheet, 53% said they do not expect                 those who do not was fairly consistent
material impact, while 47% said                    across sectors, except for the TICE
they do (of those that responded to the            industries which are more likely to
question).                                         be impacted.

12          The New Revenue Recognition Standard
Expect material impact to income statement and/or balance sheet (by industry)

 40%
            35%
                                                             31%
   30
                                           25%

   20
                                                                                    13%
                  11%              11%
   10                                                  8%                      7%

    0
              TICE                       CIPS       Financial Services     Health Industries

              Material impact expected                No material impact expected

Five areas are expected to result in the         3. Variable consideration: Some
largest increase in operational effort.             companies may find it a significant
These are:                                          challenge to estimate variable
                                                    consideration, evaluate the
1. Disclosure requirements: The                     constraint on revenue recognition,
   standard requires substantial                    and update estimates.
   disclosures around revenue,
   requiring the preparation of                  4. Collectibility: Companies can no
   computations and data, particularly              longer simply default to the cash
   for companies with long-term                     basis when collectibility is not
   contracts. As a result, companies                probable at the inception of an
   will need to evaluate how to best                agreement. For situations in which
   capture and track data to meet these             collectibility is not probable, it
   new requirements.                                may be an operational challenge
                                                    to identify the trigger to recognize
2. Separating “distinct”                            any cash received (since the receipt
   performance obligations: Given                   of cash is no longer the automatic
   that some companies may have                     trigger to recognize the revenue).
   more performance obligations when
   compared with current units of                5. Contract modifications:
   accounting, separation of distinct               Companies may find it difficult to
   performance obligations may be                   identify modifications, determine
   operationally challenging. This                  which model for modifications
   may be particularly difficult with               within the standard applies,
   allocation of consideration across               and then accurately capture
   increased performance obligations.               the information to report the
                                                    financial impact.

                                                                                               13
Areas of the standard that respondents expect to result in the largest increase in level of effort operationally (N=174)

                                                             Disclosure requirements

                                                                Variable consideration

                                       Separating “distinct” performance obligations

                                                                          Collectibility

                          Scope, including transfers of assets that are not an output
                                                     of an entity’s ordinary activities

                                        Contract modifications and/or combinations

                 Estimating the standalone selling price of performance obligations

                                                        Timing of revenue recognition

                                                             Inventorying agreements

                     Measuring progress toward satisfying performance obligations

                              Parties must be committed to perform their respective
                                                    obligations under the contract

                                                              Contract cost guidance

                                                                 Time value of money

                                    Removal of the current contingent revenue rules

                                                                Principal versus agent

               Allocating the transaction price to separate performance obligations

                                                Accounting for licenses’ recognition

             Sales- and usage-based exception for licenses of intellectual property

                                                          Bill-and-hold arrangements

                                              Accounting for repurchase agreements

                                    Options to acquire additional goods or services

                                                                                           0         5         10          15         20          25          30        35

                                                                       “1” Rankings            “2” Rankings      “3” Rankings

 “1” represents the greatest increase in level of effort, “2” represents moderate increase in level of effort, and “3” represents minimal increase in level of effort

Significantly more                                           related to revenue as a result of the
disclosures predicted                                        standard, a majority said they predict
                                                             significant additional disclosures, and
When asked more detail about whether
                                                             more often at the entity level than the
respondents expect more disclosures
                                                             segment level.
14            The New Revenue Recognition Standard
Do you expect more disclosure related to revenue as a result of the standard? (N = 174)

  50
                                                                                                     44

  40         35
                          29
  30
                                         23
                                                                        20
  20                                                    17

  10                                                                                   6

   0
        Significantly Significantly More at an       More at a       Not sure          No        No response
         more at an     more at a   entity level   segment level
         entity level segment level

Centralization of contracts (N=174 )

                                                                   Centralized in one location
             22%                        23%
                                                                   Don’t know

                                                                   Geographically dispersed
                                              2%
                                                                   Somewhat centralized in very few locations

       16%                                                         No response

                                 37%

Contracts–                                              Almost half (49%) of respondents
                                                        said they expect to expend significant
Landscape and level                                     effort on contract reviews, 26% predict
of effort to review                                     moderate effort will be required, 18%
                                                        expect to expend some effort. Only 7%
When asked whether companies’                           said contract reviews would require
contracts with customers are centrally                  little to no effort (percentages were
located or geographically dispersed,                    calculated excluding those that were
37% of respondents said contracts                       unsure or did not answer the question).
are geographically dispersed, 16%                       The general consensus appears
indicated that they are somewhat                        to be that at least moderate effort
centralized in very few locations,                      will be needed to perform contract
and 23% said they are centralized in                    reviews. Depending on the geographic
one location.

                                                                                                                15
Level of effort on contract reviews (N=174)

     80
     70
              61
     60
     50
                                                                                           38
     40                       33
     30                                       22
     20
                                                                9            11
     10
      0
          Significant   Moderate effort   Some effort      Little to no   Don’t know   No response
             effort                                            effort

dispersion of those contracts and the                   Systems: Landscape
accessibility, it may be difficult for
some to even locate the contracts.                      and extent of
Further, more dispersed contracts may                   changes
make it more challenging to coordinate
efforts around the globe and reach                      Systems involved in the revenue cycle
consistent decisions.                                   tend to be more frequently centralized
                                                        in one location as compared with
                                                        contracts. In fact, 30% of respondents
                                                        said their systems are centralized in
                                                        one location, and 21% said systems
                                                        are somewhat centralized in very few
                                                        locations. One in four respondents said
                                                        their systems are decentralized.

16           The New Revenue Recognition Standard
Centralization of accounting systems (N=174)

                                                     Decentralized
                                25%
        30%                                          Don’t know

                                                     Somewhat centralized in very few locations

                                                     Centralized in one location
                                       2%

                                                     No response

                                 21%

              22%

Number of feeder systems impacted (N=174)

   50                                                                   46
          44

   40                                                                                  37

   30
                     21
   20                           16

                                                           8
   10
                                               2
    0
          1–3        4–9       10–19        20–29        30+          Not sure     No response

Respondents said that feeder systems           When asked whether they expect
frequently involved in the revenue             to make changes to IT or enterprise
cycle will also be impacted. Of those          resource planning (ERP) systems
respondents who noted one or more              as a part of implementation, most
feeder systems would be impacted               (77%) said they expect to make
(e.g., excluding those that are unsure         some to significant changes, while
or did not answer the question), 48%           23% said they anticipate no changes
said that only one to three feeder             (percentages were calculated
systems would be affected, and                 excluding those that were unsure or
29% noted that 10 or more feeder               did not answer the question).
systems would be impacted. As
companies continue to work toward
implementation and get the IT function
more involved, it will be interesting to
see whether these numbers increase
over time.
                                                                                                  17
Extent of IT changes (N=174)

     50                                                               46

                                                                                   38
     40

                            28
     30
                                           24
                                                          21
     20       17

     10

      0
          Significant    Moderate         Some           None       Not sure   No response
           changes       changes         changes

Since companies will be required                    And of those respondents who expect
to report results under both the old                they will need a parallel reporting
and the new revenue recognition                     system (e.g., excluding those that
guidance for at least one year, survey              are unsure, those that do not expect
respondents were also asked whether                 to need a parallel reporting system,
adoption of the standard will require               and those that did not answer the
some form of parallel reporting system.             question), 84% said that they believe
Fifty-nine percent of respondents said              implementing the system will take
that they expect they will, while 41%               at least six months; many expected
do not believe parallel reporting will              implementation will take more than
be necessary. Responses from the more               one year. For companies that need
highly affected TICE industries were                parallel reporting and are considering
higher with 75% indicating that a                   the full retrospective option (which
parallel reporting system would                     would require calendar-year public
be needed.                                          companies to start capturing the
                                                    information on January 1, 2015),
                                                    implementation will be a significant
                                                    challenge. Even among companies
                                                    that expect to use the modified

18           The New Revenue Recognition Standard
The need for a parallel reporting system (N=174)

                              18%                           No
         22%
                                                            Not sure

                                                            Yes

                                                            No response

                                     34%
       26%

Length of time to implement (N=174)

                                                                       48
  50

  40                                                                                         37

                                            29
  30                                                                               25
                              20
  20

  10                7
                                                        5
          3

   0
        1–3       4–6        6–12           1–2        2–3             Not    Not applicable– No
       months    months     months         years      years            sure     we do not response
                                                                                expect to

retrospective option, the 2017 deadline            Other anticipated
does not leave much time to determine
system requirements, configure the                 changes and the
changes, evaluate options and vendors,             broader cost picture
and implement any new system.
                                                   Companies were asked to predict
                                                   how the standard would affect
                                                   broader areas such as their business
                                                   models, go-to-market strategies,
                                                   internal controls, and non-revenue
                                                   arrangements. Most were not certain,
                                                   so it’s not surprising that respondents
                                                   also said they are unsure about the
                                                   cost implications of compliance with
                                                   the standard.

                                                                                                     19
Expected change in internal controls (N=174)

     50
                            42
     40                                                                           37
                                           31
     30       27
                                                                      22
     20                                                  15

     10

      0
          Significant    Moderate        Some            No        Not sure   No response
           changes       changes        changes
          expected       expected       expected

Anticipated changes to business model (N = 174)

                                                         57
     60

     50
                                                                                  38
     40                                                              33
                                           32

     30

     20

              6              8
     10

      0
          Significant    Moderate        Some            No        Not sure   No response
           changes       changes        changes        changes
          expected       expected       expected       expected

When asked about the potential need                 More than half (55%) of respondents
to implement process changes due                    said they do not expect to make
to the standard and the subsequent                  significant changes to business models
impact on internal controls, 87% of                 and/or how their company goes to
those who expected modifications                    market with customers. Only 14%
noted that they anticipate at least                 expect moderate to significant changes
some change in their company’s                      (percentages are based on those
internal controls.                                  respondents who selected an expected
                                                    level of anticipated changes). Not
                                                    surprisingly, most of the 14% who said
                                                    that they expect to make moderate to

20           The New Revenue Recognition Standard
significant changes to their business      Estimated costs and
models are from the TICE industries,       timeline to implement the
which are generally more affected by       standard
the standard as compared to other
industries.                                It is clear that respondents do not
                                           yet have a budget for the estimated
Many respondents predict the               internal and external costs to
standard will affect other non-revenue     implement the standard. This is
arrangements. These could include          not surprising, as businesses are
compensation arrangements, debt            continuing to evaluate the impact
agreements, shareholder/venture            of the standard and the deadline for
agreements for investments held (e.g.,     implementation is more than two years
dividends entitled to or impacts pricing   away. Almost two-thirds (64%) noted
in put or call formulas), and or vendor/   they are not sure or are still evaluating,
license agreements (e.g., company          and only 13% had estimated an
is entitled to royalties based on a        approximate budget; 23% skipped
percentage of revenue). Forty-nine         this question. Clearly, companies
percent of respondents said that they      are unsure of how significantly the
expect compensation arrangements to        standard will impact their companies,
be affected, while 34% said they do not    including all the various functional
expect impacts to other arrangements       areas that will be involved in the
(percentages were calculated               broader implementation efforts.
excluding those that are unsure or
did not answer the question). Again,       The effective date of the standard is
there was a great deal of uncertainty:     January 2017 (excluding U.S. GAAP
40% of respondents indicated they are      non-public companies, which have
unsure whether other arrangements          until 2018), and a significant number
would be affected (this percentage was     of respondents said that deadline does
calculated excluding only those who        not provide adequate time to adopt the
did not answer the question).              standard using the full retrospective
                                           method. One in four respondents said
Respondents are even more uncertain        the timeframe is too short, while an
whether they would be able to amend        equal number said they were not sure.
these arrangements to keep their           Twenty-nine percent of respondents,
company in substantially the same          however, said the timeline is adequate.
economic position. While 28% said          Twenty-one percent did not answer the
they would be able to do so, only 4%       question.
responded that they would not, and
68% were not sure. (These percentages
were calculated excluding those that
do not expect the standard to have
an impact on other arrangements
and those that did not answer
the question.)

                                                                                        21
Does the effective date provide sufficient time to adopt using
 the full retrospective method? (N = 174)

                                29%                      Yes
          21%
                                                         No

                                                         Not sure

                                                         No response

                                      25%
        26%

To understand why many consider                   We were curious if companies expect
the timeframe too short, we                       to adopt the standard using the full
looked at the write-in responses to               retrospective method or the modified
the deadline question. Of the 26                  retrospective method. The results were
respondents who entered a response,               fairly split, with 12% of respondents
only three represented companies                  choosing each of the methods, when
with revenues of less than $1 billion,            combining full retrospective with and
perhaps suggesting that the effort                without use of practical expedient(s).
required to fully implement the                   Given that it is still fairly early in the
standard is a greater challenge to                implementation process and there
larger companies than to smaller                  are many factors to consider when
ones. Most write-in responses                     choosing the adoption method, it was
indicated that, in order to use the full          not surprising that 56% of respondents
retrospective method, the standard                were not sure, and that 20% skipped
would need to be broadly understood               the question.
throughout their companies and that
the processes, systems, and controls
must be in place by 2015 to ensure
that financial reporting is accurate.
These respondents generally feel that
the deadline to achieve these steps
approximately seven months after
issuance of the standard is too short.

22         The New Revenue Recognition Standard
Planned implementation (N = 174)

                        6%
                              6%                      Retrospective (full)

                                                      Retrospective (full) with practical expedient(s)

                                                      No response
                                          20%

                                                      Modified retrospective

     56%                                              Not sure

                                    12%

 Planned implementation (by industry)

Based on the responses, some                    Survey results show that more                            with many other issues, numerous
industries are more likely to opt for full      respondents would use the full                           respondents were unsure or skipped
retrospective while others are more             retrospective method if they were                        the question, possibly indicating that
likely to favor modified retrospective,         allowed an extra year to adopt the                       they are in the earlier stages of their
as described above. Since the potential         standard. Twenty-eight percent                           evaluation process.
impact of the standard varies by                of respondents said they are more
industry, those likely to be more               likely to opt for the full retrospective
significantly affected may be leaning           method, while 15% said they
more toward modified retrospective,             would not. However, when asked if
perhaps because they may not have               companies were willing to give up
time to adopt the standard using the            the modified retrospective option in
full retrospective method.                      exchange for an extra year to adopt
                                                the standard, only 18% of respondents
                                                said yes and 27% indicated no. As

                                                                                                                                                   23
More likely to adopt using full retrospective, if provided one extra year (N = 174)

                               15%
           21%                                         No

                                                       Not sure

                                                       Yes

                                                       No response

                                      36%
       28%

Willing to give up modified for mandatory full, if provided one extra year (N = 174)

           21%                                         No
                                     27%
                                                       Not sure

                                                       Yes

                                                       No response

     18%

                              34%

24         The New Revenue Recognition Standard
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                                                                                 25
www.pwc.com/us/revrec

   To discuss the survey results in
   more detail, please contact any
   of the following PwC authors:

   James Kaiser
   Partner, IFRS and
   U.S. GAAP Change Leader
   PricewaterhouseCoopers
   (267) 330-2045
   james.g.kaiser@us.pwc.com

   Farhad Zaman
   Partner, Deals
   (646) 471-5376
   farhad.zaman@us.pwc.com

   Chad Kokenge
   Partner, Deals, Accounting Advisory
   Services Leader
   (646) 471-4684
   chad.a.kokenge@us.pwc.com

   Brian Wiegmann
   Director, Deals
   (305) 375-7328
   brian.c.wiegmann@us.pwc.com

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