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UK MUSIC · WISH YOU WERE HERE
CONTENTS
INTRODUCTION
Michael Dugher 3
Chief Executive Officer, UK Music
FOREWORD
Steve Rotheram 5
Mayor of the Liverpool City Region
A HIVE OF CREATIVITY
Steve Levine 6
Grammy Award-Winning Music Producer
LIVERPOOL CITY REGION IN NUMBERS 7
LIVE EVENTS 7
REGIONAL BREAKDOWN 8
NUMBERS IN CONTEXT
Natalie Williams 10
Head of Research, UK Music
LIVE MUSIC AS AN ATTRACTION
Becky Ayres 12
Chief Operations Officer, Sound City & Modern Sky UK
UK LIVE MUSIC 2016 IN NUMBERS 13
MUSIC TOURISM 2016 IN NUMBERS 13
A GLOBAL MUSIC HUB
Craig G. Pennington 14
Editor-In-Chief, Bido Lito! Magazine
THE TALENT PIPELINE 16
ACKNOWLEDGEMENTS 18
Photo Credit | Creamfields 2017 | © Nadia Moy
3 UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION 4
INTRODUCTION
This year marks the tenth anniversary the Wirral and St Helens also generated Steve Rotheram, we need to set up a fantastic music scene today. Together
since Liverpool was the European over £1 million in box office spend, with Music Board for the whole Liverpool we can make sure that Liverpool is not
Capital of Culture. It’s also ten Sefton not far off that too. Over 14,000 City Region. only known right across the globe for
IMAGE years since UK Music, the umbrella people went to gigs in Halton. Whilst its brilliant musical past, but that it
organisation representing every we do not have data for Knowsley, its Taking inspiration from San Francisco’s continues to be a world-famous music
part of Britain’s music industry, was Music and Performing Arts Service is Entertainment Commission and the destination for many years to come.
established. dedicated to providing young people London Music Board, a Music Board
MICHAEL DUGHER fantastic musical opportunities. can work as well, if not even better, So let’s set ourselves this challenge: in
So what better way to celebrate here in the new Liverpool City Region. future, like the Beatles did more than
Chief Executive Officer,
UK Music
those landmarks than helping to set Liverpool has already rightly achieved fifty years ago, can we help create an
out a blueprint for the Liverpool City UNESCO ‘City of Music’ status. Just like The London Music Board has environment where four young people
Region’s amazing music scene for the Nashville, the home of country music succeeded in scrapping the Met growing up somewhere in the Liverpool
next decade and hopefully for many in the United States, Liverpool has Police’s Form 696 which discriminated City Region get together to make music
more years to come? an amazing music heritage of which against grime artists in the capital. It and go on to change the world? If we
everyone is understandably proud. has also improved and strengthened get things right, I don’t see why not.
That’s what this report is all about. But today we need to join forces and relationships between licensing
Everybody knows about Liverpool’s work even harder to nurture the music authorities, developers and the music
unrivalled musical past. But we wanted scene in the Liverpool City Region and industry. And it is helping to inform
to answer this question: how important to protect it for future generations of changes to planning laws to protect
is music to Liverpool City Region today music lovers. grassroots venues. Similarly, San
and in future? Francisco’s Entertainment Commission
That’s why I welcome BOP Consulting’s has succeeded in gaining status as
Thanks to our research, we know that ‘Developing a Liverpool City of Music a “statutory consultee” in planning
spending today by visitors to music Strategy’ report and the positive disputes affecting music venues.
events in the Liverpool City Region determination of Mayor Joe Anderson,
- covering Liverpool city centre as Liverpool City Council and ‘Culture We could do all of that in the Liverpool
well as Sefton, Halton, Knowsley, St Liverpool’ to support the local music City Region if we had a Music Board. Plus
Helens and the Wirral - generates an scene which brings so much enjoyment we can do so much more - including
astonishing £135 million a year for to so many people and is critical to the enabling transport links for music fans
the local economy. And according to local economy. Both that report and to be improved, helping developing
our latest figures, almost one million this ‘Wish You Were Here: Liverpool City the right infrastructure for the music
people poured into live music events Region Edition’ research provides the industry and promoting more access to
in the region in 2016. right context to consider how the music music education and rehearsal spaces.
industry in Liverpool and the wider
Two years ago, I was lucky enough City Region can best be protected, Importantly, the Liverpool City Region
to perform at the legendary Cavern supported and strengthened in the Music Board would be community and
Club. Our research confirms that the future. industry-led. It would get all the right
City of Liverpool has so much to offer stakeholders around the table and be
when it comes to music. As well as the The Liverpool City Region’s devolution representative of every proud corner of
tourist spots on Mathew Street, there deal recognises the need to place the City Region. It would take forward
is the beautiful Liverpool Philharmonic culture and creativity at the heart the approach set out in ‘Developing
Hall, the Echo Arena, hosting global of a strategy to accelerate economic a Liverpool City of Music Strategy’,
superstars like Bob Dylan and Nile growth, improve skills and develop a providing opportunities for musicians
Rodgers, as well as the O2 Academy distinctive offer for inward investment. to perform and music companies to
and the Liverpool Empire. This presents a huge new opportunity grow.
for music across the City Region.
But there is so much more to the City That’s why I strongly believe that, Liverpool City Region is a very special
Region than just the City itself. Both under the leadership of Metro Mayor part of the world in so many ways - and
not least for its musical heritage and its
5 UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION 6
FOREWORD A HIVE OF CREATIVITY
In an increasingly competitive world The question is: how do we nurture It’s been interesting contributing to volume of very talented and well
and globalised economy, there is an and support musical talent, but also this report as I’ve just been reading trained musicians that are a result of
increasing pressure on cities and city develop the skills and infrastructure some fascinating social media streams the flourishing university system here.
IMAGE regions to find a distinctive identity we need to build a sustainable and IMAGE featuring highlights from the past 40
and niche – to cultivate difference. successful local music industry in years in Liverpool when punk was in its For those who are either too young
Liverpool City Region? stride. or don’t want to pursue the academic
Liverpool City Region therefore has an route, the LIMF Academy, run by
STEVE ROTHERAM enormous advantage and edge based As the success of local publishing STEVE LEVINE Eric’s, the now famous Liverpool venue, the Liverpool City Council, offers a
on our extraordinary cultural history company Sentric testifies, the would be hosting a wide genre of live most enriching program encouraging
Mayor of the Liverpool City Grammy Award-Winning Music
Region and its inexhaustible capacity to create. digitalisation of music makes Producer bands all of whom went on to become anybody across the whole Merseyside
geography less important and creates the next big thing in the subsequent area to enter a competition.
Music and Liverpool are synonymous. space for a more distributed, nimble decade. To pick a few names from the
It’s the city that gave birth to the most and innovative industry. I want music archive listings, some are still touring So far, the entrants have been
important pop culture phenomenon to be an essential thread of our Fourth today, Tom Robinson, XTC, Ultravox & enormously diverse. Prizes include cash
of the 20th century and has provided Industrial Revolution economy; it’s Talking Heads. to purchase any musical or recording
more UK number 1 hits than anywhere integral to who we are, so we need to equipment and a year’s worth of
else. It’s not only the prolific success ensure it is a fundamental component This illustrates how important smaller mentoring by industry professionals,
of local musicians that has led to the of what we will be in the future. venues are for emerging talent, they as well as a BBC Music Introducing
city’s designation as a UNESCO World allow development, to flesh out session that exposes their work to the
City of Music, but also the rich variety material in front of a small paying widest possible audience that would
of influences and styles that have audience, whose instant reaction will be listening for emerging talent.
crafted a distinctive sound and spirit. help shape the arrangements of the
songs and the future live set of the The Liverpool region also offers a
And of course this musical heritage is band, gaining fans along the way. diverse range of options for music
not confined to the boundaries of the tourism, for cutting edge brand new
city of Liverpool. Liverpool in the late 70s was a acts there is Sound City, or Psych Fest.
very different place. Many venues
In truth artists from every part of then had fewer issues with noise If your taste is more main stream then
our City Region have contributed pollution. In fact, there were so many the entertainment options range from
to the lustre of Liverpool’s musical empty properties landlords actively musicals at the Empire Theatre, touring
reputation. Music is part of a shared encouraged use of these properties. world class acts at the Echo arena,
DNA that binds our city region together through to the Liverpool Philharmonic
and underpins a common attitude and Fast forward to 2017/18 and the region whose orchestral season features a rich
identity. is fast becoming the place to be with repertoire of musicians and conductors
many property developers refurbishing from around the world. This sits side
We have a yearning to make music, and Victorian warehouses and old by side with the pubs, clubs and tiny
from generation to generation, we have industrial areas to fulfil the demand for independent venues that Liverpool is
entertained, charmed, challenged and high quality student accommodation known for. Walk down any street day
influenced the world. along with new family homes for those or night you will hear live music blaring
relocating to the North West. out!
One of my biggest ambitions as
Metro Mayor is to harness the talent Even in the city’s Baltic Triangle, where
and creative energy of our people to my studio is based, there is pressure
ensure that it can thrive and prosper on some of the existing venues, so I
here. That’s the purpose and context of am thrilled that the Agent of Change
this report. How we use something that principle is now being adopted.
the world knows we are uniquely good
at, to add unique value to our future One of the many things that attracted
economy. me to the North West is the sheer
UK MUSIC · WISH YOU WERE HERE UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION 8
LIVERPOOL CITY REGION IN NUMBERS REGIONAL BREAKDOWN
937,000 416,000 SEFTON
Total live music audience in Liverpool City Region Number of music tourists in Liverpool KNOWSLEY
in 2016 City Region in 2016 £929,000
*£ BOX OFFICE SPEND
BOX OFFICE SPEND
*ATTENDEES
22,834 ATTENDEES
520,000 £135 MILLION
Total local attendance of Liverpool City Region Total direct and indirect spend generated by
residents at music events in 2016 music tourism in Liverpool City Region WIRRAL ST. HELENS
£1.2 MILLION £1.2 MILLION
BOX OFFICE SPEND BOX OFFICE SPEND
44% 20,000 40,498 ATTENDEES 25,460 ATTENDEES
Proportion of live music audiences in Liverpool Number of overseas music tourists visiting
City Region that are music tourists Liverpool City Region
LIVERPOOL HALTON
£44.7 MILLION £313,000
BOX OFFICE SPEND BOX OFFICE SPEND
LIVE EVENTS 833,020 ATTENDEES 14,976 ATTENDEES
FESTIVALS PARKS
£23.3 MILLION BOX OFFICE SPEND £500,000 BOX OFFICE SPEND
237,000 ATTENDEES 7,000 ATTENDEES LIVERPOOL CITY REGION TOURISM NUMBERS IN PROPORTION TO
THE REST OF THE UK
ARENAS OTHER
£14.2 MILLION BOX OFFICE SPEND £5.6 MILLION BOX OFFICE SPEND
312,000 ATTENDEES 200,000 ATTENDEES
STADIUMS GRASSROOTS 3.3% 3.0% 3.6%
£1.7 MILLION BOX OFFICE SPEND £3.2 MILLION BOX OFFICE SPEND
27,000 ATTENDEES 155,000 ATTENDEES
Spending Attendance Employment
£135 MILLION 937,000 1,701
*Using the current methodology to produce Wish You Were Here – Liverpool City Region edition no data was available for Knowsley
UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION 10
NUMBERS IN CONTEXT
UK Music is committed to initiatives music events across the City Region.
which enhance understanding of our Events such as Creamfields, the
globally successful music industry. This Liverpool International Music Festival,
IMAGE is achieved by the gathering of strong Africa Oye and Sound City each attract
data and robust evidence. We then tens of thousands of music fans.
present the data in reports, such as
Wish You Were Here, to enable policy We can also reveal that direct spending
NATALIE WILLIAMS makers to make informed decisions to from music tourists was £66 million
Head of Research, UK Music support the continued growth of our at festivals and £32 million while
sector. attending concerts, further underlining
why music tourism is such a vital part
Our reports are used by the of the City Region economy.
Government, Parliament, academics,
students and industry. They also attract “Wish You Were Here – Liverpool
national media coverage. City Region Edition” is the first ever
music industry report dedicated to
First published in 2013, Wish You analysing music activity in a combined
Were Here annually shines the light authority area. We recognise the
on the contribution of music tourism potential that this new system of
to the UK economy. These reports devolved government presents to
have demonstrated that UK spending growing regional music industries and
attributed to music tourism has grown increasing productivity. This report will
by a massive 81% over a four-year support that potential.
period.
To produce Wish You Were Here, UK
Music annually gathers an enormous
amount of data relating to tickets
purchased for concerts and festivals.
This is kindly supplied by promoters,
ticket agents and venues from across
the UK.
The data is then analysed by our
partners at Oxford Economics. They
produce a model that allows us to
measure live music attendance at
a local and tourist level, as well as
spending and box office figures.
Based on headline data for our
Wish You Were Here 2017 report,
Oxford Economics have been able to
disaggregate box office data for live
music events across the Liverpool City
Region.
This has revealed that over £48 million
was spent on tickets alone for live
Photo Credit | Liverpool International Music Festival (LIMF) | © LIMFUK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION 12
LIVE MUSIC AS AN ATTRACTION
Ask anyone to name the world’s most the unique live music experince that
important music cities, and Liverpool Liverpool offers.
would be jockeying for position among
IMAGE the top spots. The city’s musical history Like many of the major music events
is rich and its exports are numerous hosted in the region, Sound City has
– with particular mention going to a also become a key network for music
certain quartet – but it’s more than professionals.
BECKY AYRES that. Still today, music is simply in the
air here. When they’re not watching exciting
Chief Operations Officer,
Sound City & Modern Sky UK
young acts on one of our many stages,
It was that which inspired us to create industry executives use Sound City as
Sound City in 2008. With the Liverpool a place to discuss the shape of the
City Region as the base, we wanted business, meet with their peers, do
to hold a celebration of the North as deals and forge new relationships. In
a musical powerhouse. And, perhaps fact we’ve calculated that the number
more importantly, we wanted to create of contracts signed at Sound City over
a platform for the best new music – not the years have a combined value of £19
just from northern England but all over million.
the world. We wanted to champion
exciting musicians and tell them that That’s a figure that we’re incredibly
they could develop their craft and proud of, but it’s also testament to
earn a living from their art without the continued creativity, influence and
necessarily having to move to the inspiration that can be found in the
capital. music scenes of Liverpool and its sister
towns and cities of the North.
With a potential live audience reach
of almost one million, the region’s live
music scene is an attractive prospect
for grassroots artists as we see more
and more coming to the area to cut
their teeth in the regions legendary
music venues and festivals.
Ten years on, we have showcased
thousands of bands and artists early
in their careers, including acts that
have gone on to rule the airwaves such
as Ed Sheeran, Alt-J, Bastille, Skepta,
Florence + The Machine and The 1975.
The Sound City team has created a hub
for more than 200,000 music fans to
gather from over 30 different countries.
In fact, this report has shown us that
almost half of the live music audience is
generated by music tourism. Therefore
we need to do more to nurture this
audience that is willing to travel for
Image Credit - Dr. Cédric Mesnage of
Southampton Solent University as part of the
research into identifying hot spots for music
events taking place across the UK.13 UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION 14
UK LIVE MUSIC 2016 IN NUMBERS A GLOBAL MUSIC HUB
30.9 MILLION 27 MILLION Liverpool has a deep and unique
relationship with music. Few cities in
the world have music at the heart of
live music and club culture thrive; with
a more detailed understanding of the
role music venues play in the local
Total audience that attended live music Total concert attendance in the UK in
events in the UK in 2016 +12% 2016 +13% IMAGE their city’s being, their people’s identity ecology and the contexts needed for
and their economy in the way Liverpool them to operate successfully. Whether
does. From Merseybeat to Cream, the it be in the Baltic Triangle, Ten Streets,
grassroots music venues, clubs, cafés Mathew Street, Ropewalks or anywhere
3.9 MILLION 18.4 MILLION CRAIG G. PENNINGTON
Editor-In-Chief,
Bido Lito! Magazine
and hangouts of our city have given
birth to movements that have shaped
global pop culture, numerous times
else, music needs to be considered and
prioritised across all areas of planning
and policy.
Total festival attendance in the UK in Local residents attended local music
2016 +6% events in the UK in 2016 +7% over. Liverpool’s live music culture is
both our city’s DNA, and our gift to the In order to achieve this we need a
world. new form of sector-led leadership
around music policy in the city.
However, in the almost eight years And, reassuringly, ‘Liverpool, Music
we have been publishing Bido Lito! it City?’ demonstrates an appetite for
seems the live music scene has been collaboration between the sector,
in a constant state of crisis. From the city region, city council and our
MUSIC TOURISM IN NUMBERS 2016 noise abatement notices to planning
decisions and rates disputes. This has
universities. Future strategies around
developing music in the city need to
led to a number of venues closing. have the sector – at all levels, from the
Some have survived, but for how long? grassroots up – at the table.
£4 BILLION £2.5 BILLION Some of the challenges we face are With the welcome move towards the
Total direct and indirect spend Amount spent directly by music unique to Liverpool. Many are not. In city’s first Music Strategy and the
generated by music tourism in the UK +11% tourists +9% our 2017 report ‘Liverpool, Music City?’, establishment of a sector-led Music
published in partnership with Liverpool Advisory Board, we are cautiously
John Moores University, the music optimistic that the necessary political
12.5 MILLION 823,000
community cited venue closures and will is in place for this to become a
other issues such as noise complaints reality. 2018 could be a watershed
and developer power as the most moment for the region, a year when
Music tourists in 2016 Overseas music tourists in 2016 consistent challenges to the city’s live we finally realise a vision to achieve
+20% +7%
music culture. what the rest of world has assumed for
decades; that Liverpool really is a truly
We called for Liverpool to adopt global music city.
47,445 £850
the Agent Of Change principle in
local planning policy, so the recent
Government move is welcome and
Full time jobs sustained by music Average spend by overseas music could be a real catalyst for change. This
tourism in 2016 +22% tourists in the UK in 2016 +1%
move does, however, come lamentably
late for some.
£656 MILLION £45 MILLION Though the positive strides around
UK Music’s Agent Of Change campaign
should be celebrated, there are still
Box office spend on tickets by music Total box office spend on tickets by
+19% +20% many other issues at play. There is a
tourists in 2016 overseas music tourists in 2016
need for greater clarity around the
overall ambitions for areas in whichUK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION 16
THE TALENT PIPELINE
LIPA is an independent Higher Despite the closure of some key
Education institution with over 860 grassroots music venues in the past few
full-time students from 38 countries, years, the local music scene continues
studying degree courses in a range to thrive in both well-established and
of performing arts related subjects, new venues. The government’s decision
including music, songwriting to include the “agent of change”
and production, as well as music principle in planning law is welcome
HELEN DAVIES management, live and studio sound, news for a city like Liverpool, where
Liverpool Institute for and performance technology and city centre residential developments
Performing Arts (LIPA) design. LIPA has a high level of graduate exist side by side with live music
and industry success with notable LIPA venues. For LIPA Music students and
Music alumni including Sandi Thom, Liverpool bands, venues such as LEAF,
The Wombats, The Staves and Frances. EBGBs, Arts Club, Magnet, Jacaranda,
Sound, Shipping Forecast, Studio
The 2ube is a weekly LIPA showcase 2, Zanzibar, Invisible Wind Factory,
gig and networking event and is also District, Moloko, 81 Renshaw, Kazimier
edited into a one hour TV show hosted Garden, Buyers Club, 24 Kitchen Street,
by Janice Long and broadcast on Made Parr St Studios, Hus, 27 Club, Camp and
in Liverpool TV via Freeview, Virgin and Furnace, Blade Factory, and Drop the
Sky providing LIPA and new bands from Dumbells, have played a crucial role
the region with a potential reach of in their development as performers
millions each week across the North and the continuation of Liverpool as a
West and the UK. LIPA students access music city.
an audience through weekly in-house
gig nights, industry showcases and
an annual two-week live streamed
festival: 2ubeXtra.
According to Peter Guy from the
Liverpool Echo and GIT (Getintothis)
Awards, students from LIPA “have really
integrated themselves with homegrown
talent.” Local music journalist Emma
Walsh notes: “Almost unnoticed, LIPA
has woven itself into the fabric of the LIPA is a member of MAP (Music
Liverpool music scene, bringing a fresh Academic Partnership) – our
often more international taste to the ground-breaking collaboration
Merseyside scene, resulting in one of between a select group of
the richest and Cosmopolitan musical educational institutions and UK
landscapes in the UK.” Music’s members. It helps bring
industry and academia together
Celebrating 10 years of Liverpool music to work across a range of areas
in 2017, GIT listed 101 artists and bands including research, networking,
that have shaped Merseyside music, student experience, careers
including many LIPA-associated artists information and much more.
and bands such as All We Are, Clean Cut
Kid, Dan Croll, Eleanor Nelly, Natalie
McCool, Pink Kink, Stealing Sheep, Tyler
Mensah, and Trudy and the Romance.
Photo Credit | Jamm Studios, St. Helens | © Jamm Studios17 UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION 18
ACKNOWLEDGEMENTS
Wish You Were Here - Liverpool City Music are: AIM, BASCA, BPI, FAC, MMF, Throughout this project we have received Note – In the Liverpool City region flyers
Region Edition is created on behalf of MPA, MPG, MU, PPL, PRS for Music and support from a wide range of individuals and published November 2017 the tourism spending
UK Music and its members to highlight the Live Music Group organisations that have provided datasets figure provided was for the Direct Spend only.
the contribution of live music and essential to this analysis. These include: In this report all figures include both Direct and
music tourism to the Liverpool City The UK Live Music Group is made up indirect spending.
Region economy. of members of the Association for • AEG Live
Electronic Music (AFEM), Association of • Arts & Festivals Management The analysis was carried out by Oxford Economics
This is UK Music’s first report based on Independent Festivals (AIF), Association • De Montfort University and a methodological statement is to be found
the new Combined Authority structure. of Festival Organisers (AFO), Concert • The Association of on the UK Music website. The project is managed
Promoters Association (CPA), Agents Independent Festivals by Natalie Williams, Head of Research at UK
UK Music is the umbrella organisation Association (AAGB), International Live • AXS Music.
which represents the collective Music Conference (ILMC), National • BBC Music
interests of the UK’s commercial music Arenas Association (NAA), Production • Glasgow Concert Halls For all media enquiries contact:
industry - from artists, musicians, Services Association (PSA) and Music • Live Nation Vincent Moss
songwriters and composers, to Venue Trust (MVT) with contributions • Music Venue Trust Director of Communications
record labels, music managers, music from PRS for Music Foundation, MU, • National Arenas Association vincent.moss@ukmusic.org
publishers, studio producers, music MMF, FAC and BPI. • PRS for Music 020 3713 8444
licensing organisations and the live • Sage Gateshead
music industry. The members of UK • See Tickets For all policy enquires contact:
• Symphony Hall, Birmingham Tom Kiehl
• Theatre Royal Concert Hall, Director of Government & Public Affairs, UK Music
Nottingham tom.kiehl@ukmusic.org
• Ticket Factory 020 3713 8454
• Ticketmaster This report is designed by
• We Got Tickets Beatriz Ribeiro at UK Music
We are grateful to all venues, festivals and other All material copyright © UK Music 2018 unless
businesses featured as case studies in this report indicated otherwise
for sharing information and pictures. Additional
thanks to all of our membership organisations Published in 2018
for their support and help with this report.
UK Music
We are especially greateful to Dr. Cédric Mesnage 4th Floor
of Southampton Solent University for allowing us 49 Whitehall
the use of his Research identifying music events London SW1A 2BX
happening in inner city Liverpool (Ref. Page 11).
T: 020 3713 8444
Thank you to Jamm Studios, St. Helens for the
kind permission to use the photograph on page Twitter: @UK_Music
15. Email: info@ukmusic.org
Website: www.ukmusic.org
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