THE HALIFAX INDEX 2015 - An economic gut check with insights for action
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THE HALIFAX INDEX 2015 An economic gut check with insights for action AUTHORED BY FRED MORLEY AND RYAN MACLEOD with contributions from Peter Moreira PRESENTED BY: GOLD PARTNER SILVER PARTNERS BRONZE PARTNERS HALIFAX INDEX 2015 3
GOLD PARTNER MESSAGE The Chronicle Herald is very proud to be the gold audience preferences and the fragmented media sponsor of this year’s Halifax Index. We have the landscape. We are hiring young, bright Nova privilege to support many initiatives throughout Scotians and putting them to work answering the Nova Scotia. Few carry the importance of those that hard questions around big data, social media and support economic understanding and development. consumer behaviour. The Halifax Index fits this bill perfectly. We have made tangible investments in rural The Halifax Index is an excellent private-sector Nova Scotia through the growth of our community complement to The oneNS Report, released in newspaper network. We are actively exporting early 2014. It is a measurement of the progress our our homegrown digital platforms to large news economy is making in tackling the tough challenges organizations around the world. We are working around economic and population growth. with local universities and colleges to establish comprehensive internship programs. We are investing At The Chronicle Herald, we are doing our part in Nova Scotian start-ups. We have grown our staff to contribute to this new economy. It is no secret complement significantly over the past five years. that our business has been challenged by the slow economy and changes in consumer preferences. All this is not to boast, although we are incredibly However, our situation is far from dire. Not unlike proud, but to point out that it is up to us, you and most businesses, we have our problems, but we are me, to grow our economy. The solutions to our working through them and, in several cases, turning problems do not rest with government. We all must challenges into game-changing opportunities. do our part to make Nova Scotia more prosperous and welcoming. We are committed to keeping our business Nova Scotian owned and independent. We are doing the Hopefully by next year’s Halifax Index, we will all have heavy lifting and making big strides in understanding done a little bit more to accomplish these goals. Mark Lever President and CEO The Chronicle Herald HALIFAX INDEX 2015 5
TABLE OF CONTENTS 7 INTRODUCTION 10 KEY FINDINGS 11 People 12 Economy 13 Quality of Place 14 Sustainability 15 HALIFAX PROFILE 16 PEOPLE 17 Population 20 Education 22 Labour Force 24 Workplace Safety 26 SPECIAL ANALYSIS: WHO IS RESPONSIBLE FOR YOUTH RETENTION? 32 ECONOMY 33 Gross Domestic Product (GDP) 35 Key Sectors 37 Consumer Behaviour 39 Construction 41 Commercial Space 42 Gateway Movement 43 Business Confidence 44 SPECIAL ANALYSIS: HALIFAX’S START-UP COMMUNITY 48 QUALITY OF PLACE 49 Safety 51 Affordability 52 Health 53 Community 55 Arts, Culture and Recreation 56 SUSTAINABILITY 57 Density 58 Transportation Visit halifaxindex.com to download 59 Environment a copy of the 2015 Halifax Index. 60 Municipal Fiscal Sustainability 6 HALIFAX INDEX 2015
INTRODUCTION PRIVATE SECTOR RESPONSE TO ONE NOVA GAME-CHANGER ATTITUDES: SCOTIA: IT’S TIME FOR A GAME CHANGER FOCUS ON AND CELEBRATE SUCCESS There’s been a lot of criticism around the province We’re a couple of years away from the last winter that government, business and organizations have Olympics where Canada’s Own the Podium (OTP) not responded to observations in the oneNS report program generated winning results. OTP focused that Nova Scotia is being crippled by bad attitudes. significant resources on our best athletes competing Sure there are gatekeepers out there who believe in sports where Canada has a competitive advantage. steady as she goes is just fine; they resist both This is also a good prescription for business and change and growth. There are activist pessimists that community growth. For example, for OTP, the goal see little potential in the economy of our city, our was very clear: finish on the podium. Significant province and our region and who blame others for investments were made where they generated the our problems. We also tend to simultaneously point best return on investment, not where there was to government as both the problem and the solution. massive public chatter or effective lobbying. When Canada took home a medal, all of the athletes However, these negative attitudes do not reflect the celebrated and the whole country cheered. No one on majority or the reality that in a growth environment the team said, “I guess that means fewer medals for everyone wins. Negativity also breeds negativity. the rest of us.” No one accused a gold medal winner of Worst of all, there is often a sense that these bad being a show-off for finishing first, second or third. attitudes are just part of who we are, so why even try to change? Unfortunately, extremes like these tend As a city and a province, we have to invest in setting to grab attention and suck all the air out of serious and achieving clear goals and celebrating our discussions about where we need to go and what successes. Business-recognition programs, such we need to do. Fortunately, negative attitudes as those sponsored by Atlantic Business Magazine don’t square with the optimistic nature of most and Progress, help greatly, but this must become business leaders in Halifax. personal. While the entrepreneurs at GoInstant, and Radian6 have become heroes to a new generation of The attitudes we project as a community are up to Halifax entrepreneurs, we also need to celebrate the each of us. We decide as individuals what attitudes world leadership of companies head officed in Halifax we adopt and promote. About eight years ago the like Emera and Clearwater, not beat them up. We Halifax Partnership undertook a study to assess need to celebrate game-changer civic investments attitudes toward growth in Halifax. The prevailing like the new library and the convention centre. We wisdom was that the community was resistant need to celebrate every business and community to development in the Regional Centre, the area success regardless of how small or how big. encompassing the Halifax peninsula and Dartmouth within the perimeter of the circumferential highway. GAME-CHANGER ATTITUDES: Not so. The survey found that only 4% of people BUSINESS HELPING BUSINESS thought growth was bad. Very quickly, a broader and AND OUR ECONOMY GROW balanced discussion about the virtues of downtown “Research indicates most Nova Scotians expect the development began to occur and the results are government to take the lead in creating jobs and before us: there are building cranes everywhere. restoring economic confidence. Only the occasional Sometimes the right attitudes and the right employer said the business community could or approaches are right in front of us, we just have not should step in. Considering the private sector been paying attention. generates jobs, exports, and economic activity, this suggests a disconnect.” HALIFAX INDEX 2015 7
This quote from the oneNS Coalition identifies we are at our very best. That’s when, by all accounts, one of the challenges surrounding implementation our culture and attitude are the envy of the world. of recommendations in the oneNS Commission’s report. We in Nova Scotia simultaneously criticize Groundbreaking research on Nova Scotia’s government and point to it as a solution to our entrepreneurial ecosystem by Dr. Ellen Farrell at Saint challenges. So how do we create effective and Mary’s University provides direction on how business sustained change in such a climate? engagement could look. Her work describes the complex nature of our entrepreneurial ecosystem, We have heard over and over that Nova Scotians which has unique features. One is the lack of strong have a bad attitude. But what if we thought about connections between entrepreneurial companies; this differently? It may not be that our attitudes have another is the disconnect between big companies and to change. It may be that some of the attitudes we local entrepreneurs. Now this is something we can need most are already there; they simply have to rise work on. to the surface. What would this look like? Perhaps not too Perhaps we have good attitudes to amplify. They different from what good businesses do today. are present when we are at our best – when we Halifax Partnership research has demonstrated trust each other and work together with a clear goal that Halifax head offices, often large companies, and purpose like we did with the Ships Start Here buy local more than most other businesses. Those campaign. The right attitudes are there when we pay firms headquartered here tend to hire and train it forward by extending our networks to students, locally, often recent graduates from our universities young professionals and immigrants through the and colleges. Some of our larger companies have Connector Program. We did that so well, in fact, this the capacity to prototype products invented and Halifax program is now expanding around the world. developed by local entrepreneurs. How do we The right attitudes are there when we collectively say encourage more of this? “thanks” to Boston each year for their help after the Halifax Explosion. The right attitudes are there when Businesses in Halifax are very aware of the challenges we proudly welcome tourists, when we extend trust, and goals outlined in the oneNS Commission report. when we open our hearts and even our homes to Their economic future depends on how well the people we don’t know. economy of Halifax performs. That’s why close to 125 companies invest in the Halifax Partnership. They Yes, some attitudes must change. Attitude change know that what is good for Halifax’s future is good for must come from our business community. Successful business. Now other companies need to step up. business communities don’t talk about or rely on government much; they invest in each other and in Halifax’s business community is ready to do more. their community. They put energy and money into Leadership groups have formed across the city with growth and partnerships. They work with each other; a self-appointed mandate to identify issues that they mentor, they invest, and they pay it forward. They individual leaders and their organizations can work on understand that what they share comes back to them to improve our economy. – many times over. There is one big distinction between this effort and The change we need is within us and it is not dramatic. earlier initiatives: leaders have stopped talking about It simply involves a decision to behave like we do when what government should do and have shifted their 8 HALIFAX INDEX 2015
attention to increasing private sector leadership, • We will partner with organizations committed to engagement and investment in economic growth. growing our province. The annual Halifax Index is the vital gut check on • We will pay our share of corporate tax – a Halifax’s economic and social progress that identifies reflection of our commitment to support health, challenges and opportunities businesses can take education, social programs, and our collective action on individually and in partnership with others. quality of life. A head and regional office business response could • We will maintain and expand our Halifax presence contain several elements. These include: as we increase our global presence. • We will drive business to hundreds of SMEs in • We will expand our international and export Nova Scotia through our supply chain. presence, and share our experience and networks with Nova Scotia companies that wish to follow • We will directly or indirectly maintain and create us into our markets. good employment opportunities. We will be an employer of choice and a training ground for • We will work to secure similar commitments to good people who want to work and build careers the future of our province from other Nova Scotia in our province. companies. • We will invest in research and development For many major businesses in Halifax, none of this is related to new technology and new energy new. Many companies are doing much of this now. opportunities. Celebrating success is one thing; showing others how success can be achieved is another. The former • We will contribute to an improved quality of demonstrates success by example; the latter mentors life in Nova Scotia through our corporate social other businesses along a successful path. One is a responsibility activities. celebration, the other is leadership. We need more of both in Halifax. Fred Morley Executive Vice-President and Chief Economist Halifax Partnership HALIFAX INDEX 2015 9
KEY FINDINGS The 2015 Halifax Index benchmarks Halifax’s progress against five other cities (St. John’s, Quebec City, London, Regina, and Victoria) chosen for their similar size and economic structure. It enables us to understand whether Halifax is achieving growth, how that growth compares to other cities, and what needs to be done to achieve even better results. Partners in the Halifax success story know that that reflect a wide-angled view of what economic and progress must be measured by more than simple community progress looks like. It is not meant to be economic growth. We are focused on broader a pass/fail exercise or to point fingers, but rather to economic development, a term that measures provide deep insight into the community and allow growth as well as improvement in the economic for course corrections as Halifax moves along the circumstances of individuals, the quality of life they path towards attaining its vision of becoming a truly enjoy, and the sustainability of the environment and international city. fiscal stability of the community. A number of key trends have emerged and provide The Halifax Index has four sections – People, insight into the inner workings of the economy, the Economy, Quality of Place, and Sustainability – community, and the long-term success of the region. 10 HALIFAX INDEX 2015
PEOPLE • Halifax’s population grew by 1.1% from 2013 to 2014, to over 414,000. Growth was on par with the national average and third among benchmark cities. • Population growth in 2013 was stronger than reported in last year’s Halifax Index after Statistics Canada released revised estimates. Growth in 2013 was actually 0.8%, twice the initially reported rate and consistent with the long-term average for the city. • Population growth was supported by improvements in both out-of-province and international migration to Halifax, which contributed to faster-than-usual growth of over 2,600 people in the 25-39 age group. Nevertheless, higher growth in the 40+ age group of 2,900 people underscores the continued importance of attracting and retaining young people to balance an aging population. • University enrolment in Halifax reached its highest level yet during the 2013-14 school year, driven particularly by another year of significant growth in international students, which now account for 17% of enrolments. Enrolment growth was fastest in science, mathematics, engineering, and commerce programs. Community college enrolments remained steady in 2014-15. • Halifax had relatively slow overall employment growth in 2014 of 0.4%, lower than most benchmark cities. However, increases were concentrated in full-time jobs with growth of 1.2%, the fastest among benchmark cities. Key Opportunity: The influx of students from abroad and other provinces each year continues to represent one of Halifax’s, and Nova Scotia’s, greatest opportunities for population attraction and retention. Policy should increasingly focus on creating opportunities for recent graduates, both domestic and international, to enter the local labour force. Recent provincial policy changes are a good start. HALIFAX INDEX 2015 11
ECONOMY • Halifax’s GDP grew by 2.6% to $18.9 billion in 2014, second only to Regina among benchmark cities, boosted by the first (mostly) full year of natural gas production at the Deep Panuke project. GDP per capita grew by 1.5% to $45,700 in 2014, tied with Regina for the fastest growth among benchmark cities. • The Halifax housing market continued to slide in 2014 as apartment starts returned to average levels after a three-year boom. Construction is expected to continue to favour apartment starts for the foreseeable future as the market for single-detached homes remains below historical levels. Early indications point to a rebound in 2015. • Residential building permit values grew on par with the national average in 2014, despite the slide in housing starts, boosted by continuing growth in renovation investment. Non-residential building permit values remained steady. • The Halifax Gateway has been expanding and diversifying in recent years. Of particular note, the Halifax Stanfield International Airport had a record year for both passenger and cargo movements in 2014 boosted by the strength of live-lobster exports to Asian markets. • Business confidence saw a slight pickup in 2015 following two years of moderate decline. About 80% of businesses are optimistic about their current economic prospects in Halifax, although most only moderately so. Key Opportunity: Investment in R&D and innovation is a key driver of economic growth and opportunities. In Halifax where R&D investment is led by the academic sector, efforts are underway to increase collaboration between universities, the private sector, and government when it comes to product commercialization and development, including the announcement of the new Halifax Ocean Innovation Centre and the new Volta Labs space at the former central library. Increasing development of partnerships like these will drive innovation and productivity growth for years to come. 12 HALIFAX INDEX 2015
QUALITY OF PLACE • Total and violent crime rates continued to fall in 2013, both down 30% over the previous five years and at their lowest levels on record. While crime overall is on par with the national average, violent crime remains somewhat above the national average. • Halifax’s per capita personal income grew by 2.3% in 2014, third fastest among benchmark cities and outpacing increases in the cost of living. The first data from the Canadian Income Survey showed that 16% of Halifax residents lived in low income households in 2012, the third highest among the six benchmark cities. • Perceptions of physical and mental health picked up in 2013. In both categories, the percentage of Halifax residents reporting “very good“ or “excellent” health was above the national average. Halifax residents also reported higher levels of activity during leisure time and lower smoking rates than the national average. • Halifax had the highest reported life satisfaction among benchmark cities in 2013. However, it had only the fourth highest percentage of residents reporting a strong sense of belonging to their local community. • Employment in arts, culture, recreation, and sport dipped a little in 2014 but remained high compared to historical levels, at 8,500. This accounts for the second highest percentage of total employment among benchmark cities. • The new Halifax Central Library is an example of how cities can successfully invest in expanding their social capital. The library opened to the public on Saturday, December 13, 2014, to an estimated 12,000 visitors. In the first six weeks of operation, 272,000 visitors borrowed more than 167,700 items – while populating and invigorating the Regional Centre. This compares to 400,000 visits to the old library in an average year. Key Opportunity: Living affordability has perhaps the single-largest impact on quality of life. It affects our ability to attract students, young professionals, and immigrants as well as determining the standard of living available to Halifax families. The cost of living and the average level of income are the two sides of the affordability coin. Any strategy to enhance living affordability must include both cost-control and income-growth strategies. HALIFAX INDEX 2015 13
SUSTAINABILITY • Recent trends in housing construction and building permits indicate that investors and developers are betting on renewed growth in the Regional Centre. Booming apartment starts over the past three years have been concentrated on the peninsula and in Dartmouth, while major projects like the Halifax Central Library and the Nova Centre are driving the value of building permits in the downtown. • Public transit ridership remained unchanged in 2014-15, despite an increase in service hours. The city’s plan to overhaul the transit system aims to build a simpler and more efficient system moving forward. • Halifax residential and commercial waste levels remained steady at historic lows in 2014-15. The proportion of waste diverted from landfills through recycling and composting picked up slightly to 62%, one of the highest rates in the country. • The municipality’s fiscal health remains in excellent shape. Municipal revenue and expenditure grew by a modest 2.5% in 2014-15. The overall tax burden as a share of GDP decreased slightly in real terms. Key Opportunity: Increased density of development in the Regional Centre is critical to ensure both the environmental and fiscal sustainability of Halifax. Ongoing work on the municipality’s Centre Plan and Halifax Transit’s Moving Forward Together Plan will have significant impacts on development and livability in the Regional Centre moving forward. The Centre Plan will also serve to increase the clarity and fairness of development rules while contributing to the sustainability and quality of life in Halifax as a whole. 14 HALIFAX INDEX 2015
HALIFAX PROFILE NOVA SCOTIA* TO HALIFAX: 6,800 CANADA TO HALIFAX: 250 INTERNATIONAL TO HALIFAX: 11,000 HALIFAX NOVA SCOTIA* TO CANADA: 8,200 INTERNATIONAL TO NET MIGRATION, 2009-2014 NOVA SCOTIA*: 2,900 * Nova Scotia excluding Halifax LAND AREA POPULATION EMPLOYMENT GROSS DOMESTIC MAJOR PROJECT POST-SECONDARY PRODUCT SPENDING STUDENTS 10% 44% 50% 56% 44% 67% 5,490 km2 414,398 223,300 $19.0 billion $1.5 billion 36,877 Halifax Nova Scotia excluding Halifax AGE DISTRIBUTION EMPLOYMENT BY SELECT SECTORS 14% 14% 22% 14% 54% 14% 58% 24% NOVA NOVA HALIFAX SCOTIA HALIFAX SCOTIA (EXCLUDING (EXCLUDING HALIFAX) HALIFAX) 18% 72% 64% 33% 0-14 15-64 65+ goods professional services other services HALIFAX INDEX 2015 15
PEOPLE Population attraction and retention is more important than ever. Between 2001 and 2014, net migration from all sources accounted for 75% of Halifax’s population growth. KEY INDICATORS POPULATION EDUCATION LABOUR FORCE WORKFORCE STABILITY • Population estimates • University and • Labour force • Registered claims • Components of college enrolment population • Time-loss claims growth • International and • Employment • Weeks of short-term • Migration by source inter-provincial • Unemployment and disability enrolment participation rates • Programs of study • Outcomes by age group 16 HALIFAX INDEX 2015
POPULATION WHY IS THIS IMPORTANT? Taking that revision into account, Halifax’s population growth has A growing population is as been steady over the past seven years and more or less on par with important to a community the Canadian average. The population exceeded 414,000 in 2014, as blood is to a person. Lose growing by 1.1% over 2013 – one of the strong performers in Canada’s too many people from your non-resource economies in 2014, and third among benchmark cities. community and you are in trouble. Population growth continues to be driven primarily by migration, both Strong population growth drives international and from other parts of the province. Importantly, 2014 the economic health of a region. was the first year since 2011 that Halifax attracted more migrants from It supports business as more other provinces than it lost, if only by a small amount. people consume more goods and services and it ensures a POPULATION ESTIMATES AND ANNUAL GROWTH, 2014 robust labour force. A growing SOURCE: STATISTICS CANADA population also contributes more tax revenues for government 799,632 to spend on new and improved (+0.8%) services without increasing the tax rates. In Halifax, international 414,398 502,360 immigration has accounted for (+0.7%) 358,685 (+1.1%) 237,758 over half of the city’s population 211,724 (+0.3%) (+1.2%) (+2.8%) growth since 2000. HOW ARE WE DOING? In last year’s Halifax Index, Halifax St. John’s Quebec City London Regina Victoria population growth was reported as weak with lower than normal While overall growth in 2014 was positive, the age make-up underscores immigration in 2013 and a large the continued aging of the population. Of the 4,400 person net increase spike in out-migration to other in Halifax last year, 2,400 were age 65 and older. Encouragingly, the provinces. The picture, however, working-age population also saw a sizable net increase, but there was no was not as bleak as originally net gain in those under the age of 15. reported. Revised population growth figures released this SOURCE OF NET MIGRATION, 2013-2014 year by Statistics Canada SOURCE: STATISTICS CANADA indicate growth of 0.8% in 2013 and not 0.4% as initially reported. The improvement was primarily due to much lower 1,810 1,420 out-migration to other provinces than first estimated. 102 Halifax St. John's Quebec City London Regina Victoria International Interprovincial Intraprovincial HALIFAX INDEX 2015 17
POPULATION CHANGE BY AGE GROUP, 2013-2014 SOURCE: STATISTICS CANADA The trend in population age and natural growth 0-14 15-64 65+ highlights the continued -24 Halifax and growing importance of 2,025 migration and population 2,423 retention to ensuring 264 St. John's 1,212 sustainable growth. 1,036 1,983 Quebec City As a consequence of the aging -1,658 population, the city’s natural 5,788 population growth – the number -24 London of births minus the number of 855 deaths – has declined in each of 2,850 the last four years. In 2014, Halifax 1,482 Regina experienced the lowest natural 4,174 growth since 2002 (the earliest 807 year for which there is data). -132 Victoria Natural growth will likely continue -799 to decline in the years to come 1,988 as an aging population leads to a growing annual number of deaths. NET INTERPROVINCIAL MIGRATION BY AGE GROUP, 2013-2014, HALIFAX The trend in population age and SOURCE: STATISTICS CANADA natural growth highlights the continued and growing importance of migration and population retention to ensuring sustainable 0-14 -214 growth. Efforts to retain post- secondary graduates continue to be the most promising opportunity 15-24 389 in this regard. Halifax is a magnet for students. In 2014, those 15 to 24 represented the largest 25-39 -141 group of in-migrants from out of province and accounted for three- quarters of all migrants from other 40-54 -116 parts of Nova Scotia. 55+ 193 18 HALIFAX INDEX 2015
IMMIGRANTS, VISIBLE MINORITIES AND NON-OFFICIAL FIRST The number of international LANGUAGE AS A SHARE OF TOTAL POPULATION, 2011 students studying in Halifax SOURCE: NATIONAL HOUSEHOLD SURVEY grew to its highest level ever in the 2013-14 school year, roughly doubling in five years. However, 8.1% Halifax retaining those students after 9.1% graduation continues to be a 6.2% struggle. Some initiatives are underway to address this issue, St. John's such as the province’s Graduate to Opportunity program, which provides a payroll rebate to Quebec City employers who hire recent post- secondary graduates. Still, all players in this space must increase their efforts if we are to have London a lasting impact. This includes government, the post-secondary sector and, most importantly, private business. See the special Regina analysis on youth retention at the end of this section for more insight into this issue. Victoria immigrants visible minority non-official first language INTERNATIONAL STUDENTS STUDYING AT HALIFAX UNIVERSITIES SOURCE: MARITIME PROVINCES HIGHER EDUCATION COMMISSION INTERNATIONAL STUDENTS STUDYING IN HALIFAX Source: Maritime Provinces Higher Education Commission 5,422 5,002 4,420 3,908 3,304 2,797 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 HALIFAX INDEX 2015 19
EDUCATION WHY IS THIS IMPORTANT? UNIVERSITY ENROLMENT, 2012 Over the last decade the world has quickly SOURCE: ASSOCIATION OF UNIVERSITIES AND COLLEGES OF CANADA, UNIVERSITY OF REGINA, UNIVERSITY OF VICTORIA transitioned to a knowledge-based economy and Halifax along with it. Now over 75% of new jobs require post-secondary education. Strong educational institutions and an educated population Halifax 30,066 (+1.5%) are a source of innovation and the foundation for a productive workforce with better labour St. John’s 18,615 (+1.1%) market outcomes. Last year in Nova Scotia, the unemployment rate for those with post-secondary Quebec City 43,227 (+3.0%) education was only 6% compared to 13% for those without. Studies have also shown that a better- educated population is associated with other London 37,200 (+0.6%) positive outcomes, such as lower crime rates and greater community engagement. Regina 13,056 (+5.0%) HOW ARE WE DOING? Victoria 22,851 (+1.9%) Halifax’s post-secondary education sector continues to produce a highly NOTE: Universities with smaller campuses in Quebec City and Victoria were excluded, as the data did not allow separation from the main campuses in Montreal and Vancouver educated workforce. University enrolment reached its highest level on record during the 2013- HALIFAX UNIVERSITY ENROLMENTS BY MAJOR PROGRAM OF 14 school year, with over 31,000 STUDY, 2013-14 students now registered at the SOURCE: MARITIME PROVINCES HIGHER EDUCATION COMMISSION city’s six universities. Enrolment growth continues to be fastest undergraduate graduate in the science, mathematics, and engineering, followed by commerce Humanities/Social Sciences 4,732 789 and health professions. 5,404 Commerce/Administration 1,222 The student body at Halifax Sciences, Math, Engineering 7,101 1,762 universities is becoming increasingly 3,034 Health Professions diverse; the number of international 1,235 5,089 and out-of-province students Other 876 both reached their highest level yet during the 2013-14 school year. The number of Nova Scotia- born students studying in Halifax Halifax’s post-secondary education sector continues to universities has steadily declined, produce a highly educated workforce. University enrolment however, reflecting decreases in the province’s student-age population. reached its highest level on record during the 2013-14 These students now account for school year, with over 31,000 students. less than half of total enrolment. 20 HALIFAX INDEX 2015
HALIFAX UNIVERSITY ENROLMENTS BY STUDENT ORIGIN, 2004-2014 SOURCE: MARITIME PROVINCES HIGHER EDUCATION COMMISSION Nova Scotia born other Canadian international 2004-05 18,326 9,588 2,848 2005-06 17,438 9,911 2,901 2006-07 17,435 9,591 2,754 2007-08 16,962 9,535 2,646 2008-09 16,280 9,724 2,797 2009-10 16,348 9,823 3,304 2010-11 16,181 10,287 3,908 2011-12 16,095 10,257 4,420 2012-13 15,762 10,304 5,002 2013-14 15,400 10,322 5,422 Nova Scotia Community College (NSCC) enrolments in Halifax also reached their highest level during the 2014-15 academic year exceeding 4,600 students. In total, NSCC has almost 11,000 students enrolled across the province this year, with another 2,000 expected to come to the college during the same period through off-cycle and continuous-intake programs. NSCC continues to support the growing and expanding needs of the local labour market. Through its 13 campuses across the province and flexible learning options, NSCC offers a range of programs essential to emerging opportunities in shipbuilding, ocean technology, oil and gas, construction, and IT – industries that are expected to grow over the next decade. HALIFAX INDEX 2015 21
LABOUR FORCE WHY IS THIS IMPORTANT? EMPLOYMENT LEVEL AND ANNUAL GROWTH, The labour market is where the population and 2014, 000s the economy intersect. A talented, growing SOURCE: STATISTICS CANADA labour force is critical to business success – more important than taxes and regulations combined. 433.7 Conversely, a weak labour market, characterized (+1.2%) by high unemployment rates or weak attachment to the workforce, drives out-migration. An efficient labour market is always a balance between good 223.3 243.0 (+1.1%) availability of labour and growth in good jobs. (+0.4%) 174.9 116.3 136.7 (-2.7%) (+0.4%) HOW ARE WE DOING? (+2.0%) Halifax’s labour force and employment saw slow growth in 2014 as significant population growth was offset by sliding participation rates. At 0.4%, Halifax St. John's Quebec London Regina Victoria Halifax had the third fastest employment growth City among benchmark cities, behind St. John’s and Quebec City. Halifax’s labour force remained unchanged from 2013. On a positive note, the Across Canada, participation rates have city’s employment growth was concentrated in full-time jobs, which grew by 1.3%, the fastest been sliding as more baby boomers reach growth among benchmark cities and well above retirement age. the national average. Across Canada, participation rates have been LABOUR FORCE LEVEL AND SHARE BY AGE, sliding as more baby boomers reach retirement 2014, 000s age. In Halifax, participation has declined slightly SOURCE: STATISTICS CANADA in each of the last five years, from a peak of 71% in 2009 to 69% in 2014. During that time, the 6.8 number of people over the age of 65 increased (3%) by more than 11,000 while those 65 or older 34.8 38.0 (14%) (16%) who were working increased by 2,300. During that same time, Halifax’s participation rate was also being squeezed at the other end of the age spectrum as labour force participation among the LABOUR 15-to-24 age group fell by 4.8%. This likely reflects FORCE an increasing number of years spent in school; 56.8 101.6 enrolment in graduate-level programs and an (24%) (43%) increase in the average length of time to complete a bachelor’s degree. The unemployment rate in Halifax fell to 6.1% 15-24 25-44 45-54 in 2014, the lowest level since before the 2009 55-64 65+ 22 HALIFAX INDEX 2015
recession. Though this is the UNEMPLOYED YOUTH (15-24) AS A SHARE OF TOTAL second highest unemployment UNEMPLOYED, 2014 rate among benchmark cities, SOURCE: STATISTICS CANADA it remains below the national average of 6.9% and that of larger cities like Toronto and Montreal. As well, even though Halifax youth continue to struggle with an unemployment rate of 13%, that rate was down from 15% the prior year. 34% 26% 29% 36% 33% 31% UNEMPLOYMENT RATE, 2014 SOURCE: STATISTICS CANADA Halifax St. John's Quebec London Regina Victoria City 7.5% UNEMPLOYMENT RATE FOR SELECT AGE GROUPS, 2014 SOURCE: STATISTICS CANADA London 15-25 25+ 6.1% 13.2% Halifax 4.8% Halifax 10.4% St. John's 5.2% Quebec City 9.9% 6.0% 4.5% London 15.7% 5.8% St. John's 7.5% Regina 2.8% Victoria 10.5% 5.4% 4.4% Victoria 5.3% Quebec City 3.7% Regina HALIFAX INDEX 2015 23
WORKPLACE SAFETY WHY IS THIS IMPORTANT? Safer workplaces with covered workers – the lowest level on record. From 2013 to 2014, the number effective return-to-work of people hurt seriously enough to lose time from work fell from 6,034 to programs are fundamentals 5,953 – the lowest number in the last decade. While one fatality is still too for the workforce. The many, in 2013, there were 17 workplace fatalities; in 2014, there were five. At quality-of-life impacts that the end of the day, these are metrics. Workplace-injury prevention is about workplace injuries have people, families and communities. When it comes to safety, it’s important to on individuals and their only do something if you can do it safely. families are obvious. From an economic perspective, REGISTERED INJURY CLAIMS time lost to injury contributes SOURCE: WORKERS’ COMPENSATION BOARD OF NOVA SCOTIA to lower productivity and competitiveness. Building a Halifax Nova Scotia strong, vibrant safety culture is a long-term pursuit. The 30,000 Workers’ Compensation Board of Nova Scotia 25,018 20,000 (WCB) and its partners are committed to achieving their vision of Nova Scotia 10,000 as the safest place to work 10,883 in Canada. Ultimately, we 0 all share the responsibility 2010 2011 2012 2013 2014 of ensuring the safest work environment possible. TIME LOSS INJURY CLAIMS SOURCE: WORKERS’ COMPENSATION BOARD OF NOVA SCOTIA HOW ARE WE DOING? There continue to be improvements made in Halifax Nova Scotia reducing the number of people hurt on the job and 8,000 in the amount of time spent off the job due to injury. In 5,952 6,000 particular, Halifax continues to see declines in the number of registered and time-loss 4,000 2,395 injury claims. There were 2,395 time-loss claims 2,000 registered in 2014 compared 2010 2011 2012 2013 2014 to 2,857 in 2010. In 2014, the injury rate in Nova Scotia dropped to 1.82 per 100 24 HALIFAX INDEX 2015
WHAT’S NEW AT THE TIME LOSS INJURY CLAIMS BY INDUSTRY, 2014 WORKERS’ COMPENSATION SOURCE: WORKERS’ COMPENSATION BOARD OF NOVA SCOTIA BOARD? HALIFAX NOVA SCOTIA The conversation is changing in Health/Social Services 572 1,587 many industries when it comes to workplace safety. To ensure Retail Trade 293 615 continued progress, the Workers’ Construction 244 498 Compensation Board (WCB) is modernizing its business Government Services 206 533 processes to become more Accommodation/Food/Beverages 189 389 efficient and more relevant in today’s digital world, responding to Transportation/Storage 178 321 demands for clarity, simplicity and Wholesale Trade 158 312 common sense. Earlier this year, the WCB introduced an online Manufacturing 157 725 employer-registration option and Communication/Utilities 129 244 enhanced their website to be compatible with mobile devices. It Other Services 109 193 also started accepting credit card Educational Services 69 198 payment for companies requiring special protection and writing plain Business Services 63 102 language claim decisions that are Real Estate/Insurance Agents 21 36 easier to understand. Fishing/Trapping 2 113 Logging/Forestry 2 21 Agriculture/Related Services 1 50 Finance/Insurance 1 1 Mining/Quarries/Oil Wells 1 13 HALIFAX INDEX 2015 25
SPECIAL ANALYSIS: WHO IS RESPONSIBLE FOR YOUTH RETENTION? Youth retention is not a new Why is youth retention such a struggle? Youth are leaving because of a concern in Nova Scotia, but it has lack of entry-level career opportunities here and the relative abundance of come under renewed scrutiny in opportunities in Western Canada. Last year, the unemployment rate among the wake of the oneNS report. Nova Scotians age 20-29 was 12%. In the Prairie Provinces, it was 6%. And for good reason. On average, 1,300 people INTERPROVINCIAL OUT-MIGRATION AND AVERAGE ANNUAL between the ages of 20 and 29 UNEMPLOYMENT RATES FOR 20-29 YEAR OLDS, 2009-2014 leave the province each year SOURCE: STATISTICS CANADA on net. It’s an exodus that hurts us economically. An estimated net-migration to other provinces as a share of population unemployment rate $1.2 billion in lifetime after-tax income is lost each year, and an estimated $46.4 million in future Newfoundland & Labrador 6.3% 13.9% annual taxes is also lost. Out- 15.1% Prince Edward Island migration makes the labour pool 13.4% shallower, affecting the quality Nova Scotia 5.1% 12.6% and cost of labour for business. 7.2% New Brunswick Nova Scotia’s workforce is 12.4% forecast to decline by 100,000 Quebec 0.9% 9.1% workers, or 20%, by 2036. 1.1% Ontario Though youth out-migration 10.6% is a less extreme problem in Manitoba 3.0% 6.6% Halifax, where the median age -1.4% Saskatchewan in 2011 was 40 compared to 6.0% 44 for the province as a whole, Alberta -8.8% 6.1% youth retention is as important 0.4% British Columbia in the city as it is anywhere in 8.9% the province. Indeed, Halifax represents the province’s best hope to grow its young population, as youth from all Halifax represents the province’s best hope to grow its over the province and country young population, as youth from all over the province and are attracted to the Atlantic country are attracted to the Atlantic region’s largest urban region’s largest urban centre to study and work. centre to study and work. 26 HALIFAX INDEX 2015
Among those that are working, a large number are labour market struggles and out-migration will mean underemployed, working in jobs for which they are difficulty financing retirement. A 2012 BMO study overqualified. Statistics Canada estimates that in found that a third of baby boomers planned to sell Nova Scotia, 42% of employed university degree their homes to fund their retirement. However, holders between the age of 25 and 34 are working the Halifax housing market has softened over the in jobs that don’t require a university degree. past four years amid stalled growth in full-time employment and declining numbers of young workers As the province’s demographics continue to shift looking to buy their first home. from a working-age population to retirees, impacts will be felt across all sectors and walks of life. In short, youth out-migration presents a long-term Considerable strain will be put on the businesses, quality of life and fiscal sustainability problem for all the labour market, taxpayers, and provincial Nova Scotians. finances. To date, Nova Scotians have largely looked to government for solutions. The oneNS Coalition recently noted that while government has a role to play, the private sector must play a pivotal Retaining our up-and-coming talent is a role as well. problem that will directly affect all Nova WHO IS AFFECTED? Scotians and one that requires cooperative To understand who should be involved in solving the action from all sectors to resolve. problem of youth out-migration, it is important to understand who stands to gain from keeping youth here. The short answer is: everyone. Retaining our up-and-coming talent is a problem that will directly THE PUBLIC COST OF OUT-MIGRATION affect all Nova Scotians and one that requires Though it should come as no surprise that youth cooperative action from all sectors to resolve. out-migration causes problems for local businesses and government revenues, research conducted at the For business, a declining population means a Halifax Partnership has attempted to attach a dollar struggle to grow their enterprise as experienced figure to those impacts. labour and customers are in shorter supply, putting upward pressure on labour costs. According to the Up until the age that an individual joins the labour Partnership’s SmartBusiness interviews, 41% of force, they contribute very little in tax revenue but Halifax businesses interviewed consider workforce a disproportionately large amount is spent on their availability a top issue for their business and one education and early-life healthcare. In Nova Scotia, that is growing in importance. For employees, fewer the province spends approximately $250,000 on an young workers means more work and longer hours average individual by the age of 25, representing a to offset staff shortages. For consumers, it means large public investment. Once an individual joins the longer wait times and reduced levels of service labour force, the trend reverses. With earned income – from the hospital to the checkout line – due to comes considerable contributions to provincial fewer staff. government revenues in income, sales, and other taxes. At the same time, government spending on Even those not in business or the workforce will a young, healthy individual no longer in school is be affected. For current and future retirees, youth relatively little. HALIFAX INDEX 2015 27
AVERAGE PROVINCIAL GOVERNMENT SPENDING ON AND TAX REVENUE GENERATED BY A UNIVERSITY GRADUATE IN NOVA SCOTIA SOURCE: STATISTICS CANADA, 2011 NATIONAL HOUSEHOLD SURVEY, HALIFAX PARTNERSHIP CALCULATIONS general spending healthcare spending $20,000 P-12 and post secondary education spending tax revenue (excluding federal transfers) $15,000 $10,000 $5,000 $0 AGE 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 84 Importantly, the age at which Nova Scotians are Over the past 20 years in Nova Scotia, an average of most likely to migrate to other provinces is in their 1,300 people between the ages of 20 and 29 has left 20’s, right when the public would have started on-net each year. The taxes they would have paid less getting a return on the substantial investment made the provincial government services they would have in their education. The Partnership estimates that incurred if they had stayed add up to a total of $46.4 for each person in their early 20’s that leaves Nova million in foregone future government net-revenues Scotia, the province loses an average of $34,600 in leaving the province each year. Those 1,300 people future revenues that person would have paid during would have earned, and spent, $1.2 billion in after-tax the course of their life, over and above what the income over the course of their life in Nova Scotia. government may have provided to them in services. For individuals with a university degree, that number The policy implications of this research are significant. is even higher – $80,000 in foregone net revenue. The take-home message is that while youth-retention 28 HALIFAX INDEX 2015
spending today may represent a fiscal challenge for labour demands known to colleges and universities government, the long-run budgetary consequences and increasing their participation in cooperative of failing to act dwarf up front investment education programs. requirements. Successful, well-targeted youth- retention programming today will pay for itself in the Government – While it is business that ultimately long-run. generates jobs and economic activity, it is important to note that they, too, are constrained by economic WHO CAN MAKE A DIFFERENCE? realities. In our own Business Confidence Survey, 30% Despite the common default position that of businesses noted that their business would need government should fix the problem, it is the private to perform better before they could consider hiring sector that can make the most significant difference an additional recent graduate. Thus, government and gain the biggest benefit through increases in must play an important role in creating the right incomes and subsequent spending. Nevertheless, environment, incentives, and assistance for business other players, including government, educational to maximize their use of available young workers. The institutions, students and parents should get province has already started to enter this space with involved. programs like Graduate to Opportunity and START, which provide financial incentives for employers Private sector businesses – As the generators of to hire recent post-secondary graduates and jobs and economic activity, private sector businesses apprentices. have the largest potential to make a difference by hiring and training young workers. Research from However, government should be more heavily the Canadian Federation of Independent Business invested in this space. Currently, the province is shows that Atlantic Canadian SMEs spend even less spending just under $16 million per year on youth on employee training than their counterparts in retention. To put that number into context, the other provinces – about 33% less per employee in province spent just under $50 million per year on the Nova Scotia compared to the national average. Yet Graduate Retention Rebate before it was cut. While evidence shows that training pays off. Employers cutting the rebate, which proved an unsuccessful who hire and train workers with the specific skills program, was the right move, a significant portion of they need reap significant returns in increased those funds could be redistributed to other efforts worker productivity. Employers must also be more without a net loss in revenue. It is important that engaged with the education sector, making their government expenditures be well-targeted. Spending needs to be concentrated specifically on creating opportunities for those that are at the highest risk of While youth-retention spending today leaving. may represent a fiscal challenge for Education sector – Students at both the secondary government, the long-run budgetary and post-secondary levels should get youth-friendly consequences of failing to act dwarf labour market information, including labour market up front investment requirements. outcomes of program graduates. Currently, much of our labour force planning is left up to high school Successful, well-targeted youth-retention students and their parents who make education programming today will pay for itself in and career decisions based on anecdotes and family the long-run. experience and largely without information on labour HALIFAX INDEX 2015 29
force demands and occupational businesses and non-profits to find increased opportunities for students outcomes. While some to gain relevant work experience while in school, through cooperative information resources exist, like programs and summer employment opportunities. The evidence is in, the province’s career education co-op programs work. Efforts should be made to make cooperative portal (www.careers.novascotia. programs available to students in all programs, wherever possible. ca), parents and students may not always be aware of them. ENROLMENT IN POST-SECONDARY AND LABOUR MARKET While college and apprenticeships OUTCOMES FOR DEGREE OR CERTIFICATE HOLDERS IN THE NOVA offer significant life-time SCOTIA LABOUR FORCE, 2011 SOURCE: STATISTICS CANADA, NATIONAL HOUSEHOLD SURVEY 2011 returns and often a more direct route to the workforce, the common attitude persists enrolment median income % of labour force employed that a university education represents the better choice. This is not true for everyone $24,730 or every career. Information 87.1% High School on the post-completion labour 966 market outcomes of students $30,767 Apprenticeship/ and apprentices from all forms of 89.2% Trade Certificate post-secondary education should 10,688 be made available to high school $30,531 students so that they can make 92.5% College an informed decision. 36,664 855 $36,251 The education sector should University – 94.1% Bachelor’s Degree also connect with Nova Scotia businesses on two fronts. First, educational programming WHERE HAVE THERE BEEN SUCCESSES SO FAR? decisions need to be based on Some government and private sector initiatives are seeing success. information from the private Many businesses are already actively involved in creating opportunities sector about future labour for young workers. RBC, EY, ADP, SimplyCast, Citco and lots of other demands and identified skill gaps. companies hire new grads because they understand the value young NSCC has historically connected talent brings to their companies. Time + Space Media, a local media with industry associations to agency, has a staff with more than 50% of workers under 30 years old, provide specific training programs including multiple co-op positions. BOYNECLARKE LLP is supporting when needs could be identified, student start-ups with its Innovative Ideas Competition. but universities have been either less aware of, or responsive to, The Nova Scotia government has already begun work in this area with private sector skill demands. programs like the Graduate to Opportunity program, which provides a two-year wage subsidy to qualifying employers who hire a worker that Second, the education sector graduated from school within the previous year. Initial evidence suggests should continue to work with this approach is effective. Seventeen per cent of businesses in our survey 30 HALIFAX INDEX 2015
reported that government financial incentives would enable them to hire a recent graduate. For apprentices, the Province’s START program offers financial assistance to employers who hire unemployed apprentices. Nevertheless, apprentices often need to look outside the province for opportunities to work the required hours to complete their apprenticeship. Reforms to harmonize the provinces’ apprenticeship programs and certification requirements are helping to remove barriers to apprentices returning home. The university community in Halifax has started ramping up its focus on the development of youth entrepreneurship. Dalhousie’s Starting Lean Initiative has created a space for student entrepreneurs and their 100K Competition is making $100,000 in funding available to winning student start-ups. The Sobey School of Business at Saint Mary’s launched The Startup 100 program this year, which brought together youth, entrepreneurs, mentors, and community leaders to create 100 youth- driven entrepreneurial ventures in 50 communities throughout the province in 100 days. Programs like these are beginning to address the problem of youth out-migration but the problem won’t be solved overnight and will require an investment in the short-term to yield big gains in the future. It is of critical importance that all parties involved realize that investment in youth retention requires a long-term commitment to be successful. Investments made today mean a stronger Nova Scotia tomorrow. HALIFAX INDEX 2015 31
ECONOMY Universities account for 40% of R&D spending in Nova Scotia. More collaboration between the public, private and academic communities would be a boon to the research and innovation culture in the province. KEY INDICATORS GROSS DOMESTIC KEY SECTORS CONSUMER BEHAVIOR CONSTRUCTION PRODUCT (GDP) • Employment by sector • Retail sales • Value of building • GDP growth • Public and private • Housing starts and permits • GDP per capita sector employment sales • Total capital • Research and • Wages by industry • Housing prices investment development • Construction employment COMMERCIAL SPACE GATEWAY MOVEMENT BUSINESS CONFIDENCE • Inventory of office • People and cargo • Business Confidence space movement through Index • Vacancy rates Halifax Stanfield • Rating of Halifax as a International Airport place to do business and Port of Halifax • Optimism of current • Total air and boat economic prospects movements 32 HALIFAX INDEX 2015
GROSS DOMESTIC PRODUCT WHY IS THIS IMPORTANT? natural gas exports, which grew during the first (mostly) full year of GDP is a measure of the amount production at the Deep Panuke natural gas project. Halifax was tied with of goods and services an Regina among benchmark cities for the fastest growth in GDP per capita, economy produces in a given which reached $45,700. year. It measures the amount of consumption (about 70% of GDP REAL GDP LEVEL AND ANNUAL GROWTH 2014, CMAs, $2007 in Halifax), business investment, CHAINED MILLIONS government spending, and the SOURCE: CONFERENCE BOARD OF CANADA difference between exports and imports. Economic growth fluctuates depending on things like consumer demand, business confidence, levels of government restraint, and aggressiveness of local businesses in export markets. GDP per capita is an important $18,947 $13,791 $33,998 $19,964 $14,086 $14,968 measure of productivity and living (+2.6%) (0.0%) (+1.8%) (+0.4%) (+4.4%) (0.0%) standards – how much “stuff” the average person produces and Halifax St. John's Quebec City London Regina Victoria has to live on. Growth in GDP is important. If GDP growth doesn’t REAL GDP PER CAPITA LEVEL AND ANNUAL GROWTH 2014, CMAs, keep pace with population growth, $2007 CHAINED DOLLARS our standard of living will decline. SOURCE: CONFERENCE BOARD OF CANADA That’s why so many economic watchers are so focused on our dismal performance in output per worker – our productivity. An economy that doesn’t invest in productivity-enhancing measures such as investment in education and labour, technology, and R&D $45,722 $65,137 $42,517 $39,740 $59,245 $41,730 will ultimately see living standards (+1.5%) (-1.2%) (+1.0%) (-0.4%) (+1.5%) (-0.3%) decline. Halifax St. John's Quebec City London Regina Victoria HOW ARE WE DOING? According to The Conference In its winter outlook, the Conference Board forecast strong, broad-based Board of Canada, real GDP in growth of 3.0% in real GDP this year, led by the beginning of work on the Halifax grew by 2.6% in 2014 to $25 billion shipbuilding contract at the Halifax Shipyard. However, recent $18.9 billion, the second highest downgrades in the estimated recoverable reserves at Deep Panuke growth among benchmark cities may lead to a softening of that forecast in the Conference Board’s next and above the national average. outlook. Growth was supported by strong HALIFAX INDEX 2015 33
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