THE HALIFAX INDEX 2015 - An economic gut check with insights for action

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THE HALIFAX INDEX 2015 - An economic gut check with insights for action
THE HALIFAX INDEX 2015
An economic gut check with insights for action

      PRESENTED BY:        GOLD PARTNER:
THE HALIFAX INDEX 2015 - An economic gut check with insights for action
THE HALIFAX INDEX 2015 - An economic gut check with insights for action
THE HALIFAX INDEX 2015
An economic gut check with insights for action

AUTHORED BY FRED MORLEY AND RYAN MACLEOD
with contributions from Peter Moreira

PRESENTED BY:

GOLD PARTNER

SILVER PARTNERS

BRONZE PARTNERS

                                           HALIFAX INDEX 2015   3
GOLD PARTNER MESSAGE

The Chronicle Herald is very proud to be the gold       audience preferences and the fragmented media
sponsor of this year’s Halifax Index. We have the       landscape. We are hiring young, bright Nova
privilege to support many initiatives throughout        Scotians and putting them to work answering the
Nova Scotia. Few carry the importance of those that     hard questions around big data, social media and
support economic understanding and development.         consumer behaviour.
The Halifax Index fits this bill perfectly.
                                                        We have made tangible investments in rural
The Halifax Index is an excellent private-sector        Nova Scotia through the growth of our community
complement to The oneNS Report, released in             newspaper network. We are actively exporting
early 2014. It is a measurement of the progress our     our homegrown digital platforms to large news
economy is making in tackling the tough challenges      organizations around the world. We are working
around economic and population growth.                  with local universities and colleges to establish
                                                        comprehensive internship programs. We are investing
At The Chronicle Herald, we are doing our part          in Nova Scotian start-ups. We have grown our staff
to contribute to this new economy. It is no secret      complement significantly over the past five years.
that our business has been challenged by the slow
economy and changes in consumer preferences.            All this is not to boast, although we are incredibly
However, our situation is far from dire. Not unlike     proud, but to point out that it is up to us, you and
most businesses, we have our problems, but we are       me, to grow our economy. The solutions to our
working through them and, in several cases, turning     problems do not rest with government. We all must
challenges into game-changing opportunities.            do our part to make Nova Scotia more prosperous
                                                        and welcoming.
We are committed to keeping our business Nova
Scotian owned and independent. We are doing the         Hopefully by next year’s Halifax Index, we will all have
heavy lifting and making big strides in understanding   done a little bit more to accomplish these goals.

                                                        Mark Lever
                                                        President and CEO
                                                        The Chronicle Herald

                                                                                              HALIFAX INDEX 2015   5
TABLE OF CONTENTS

                                          7    INTRODUCTION

                                          10   KEY FINDINGS
                                          11   People
                                          12   Economy
                                          13   Quality of Place
                                          14   Sustainability

                                          15   HALIFAX PROFILE

                                          16   PEOPLE
                                          17   Population
                                          20   Education
                                          22   Labour Force
                                          24   Workplace Safety

                                          26   SPECIAL ANALYSIS: WHO IS
                                               RESPONSIBLE FOR YOUTH RETENTION?

                                          32   ECONOMY
                                          33   Gross Domestic Product (GDP)
                                          35   Key Sectors
                                          37   Consumer Behaviour
                                          39   Construction
                                          41   Commercial Space
                                          42   Gateway Movement
                                          43   Business Confidence

                                          44   SPECIAL ANALYSIS:
                                               HALIFAX’S START-UP COMMUNITY

                                          48   QUALITY OF PLACE
                                          49   Safety
                                          51   Affordability
                                          52   Health
                                          53   Community
                                          55   Arts, Culture and Recreation

                                          56   SUSTAINABILITY
                                          57   Density
                                          58   Transportation
     Visit halifaxindex.com to download   59   Environment
     a copy of the 2015 Halifax Index.    60   Municipal Fiscal Sustainability

6   HALIFAX INDEX 2015
INTRODUCTION

PRIVATE SECTOR RESPONSE TO ONE NOVA                      GAME-CHANGER ATTITUDES:
SCOTIA: IT’S TIME FOR A GAME CHANGER                     FOCUS ON AND CELEBRATE SUCCESS
There’s been a lot of criticism around the province      We’re a couple of years away from the last winter
that government, business and organizations have         Olympics where Canada’s Own the Podium (OTP)
not responded to observations in the oneNS report        program generated winning results. OTP focused
that Nova Scotia is being crippled by bad attitudes.     significant resources on our best athletes competing
Sure there are gatekeepers out there who believe         in sports where Canada has a competitive advantage.
steady as she goes is just fine; they resist both        This is also a good prescription for business and
change and growth. There are activist pessimists that    community growth. For example, for OTP, the goal
see little potential in the economy of our city, our     was very clear: finish on the podium. Significant
province and our region and who blame others for         investments were made where they generated the
our problems. We also tend to simultaneously point       best return on investment, not where there was
to government as both the problem and the solution.      massive public chatter or effective lobbying. When
                                                         Canada took home a medal, all of the athletes
However, these negative attitudes do not reflect the     celebrated and the whole country cheered. No one on
majority or the reality that in a growth environment     the team said, “I guess that means fewer medals for
everyone wins. Negativity also breeds negativity.        the rest of us.” No one accused a gold medal winner of
Worst of all, there is often a sense that these bad      being a show-off for finishing first, second or third.
attitudes are just part of who we are, so why even try
to change? Unfortunately, extremes like these tend       As a city and a province, we have to invest in setting
to grab attention and suck all the air out of serious    and achieving clear goals and celebrating our
discussions about where we need to go and what           successes. Business-recognition programs, such
we need to do. Fortunately, negative attitudes           as those sponsored by Atlantic Business Magazine
don’t square with the optimistic nature of most          and Progress, help greatly, but this must become
business leaders in Halifax.                             personal. While the entrepreneurs at GoInstant, and
                                                         Radian6 have become heroes to a new generation of
The attitudes we project as a community are up to        Halifax entrepreneurs, we also need to celebrate the
each of us. We decide as individuals what attitudes      world leadership of companies head officed in Halifax
we adopt and promote. About eight years ago the          like Emera and Clearwater, not beat them up. We
Halifax Partnership undertook a study to assess          need to celebrate game-changer civic investments
attitudes toward growth in Halifax. The prevailing       like the new library and the convention centre. We
wisdom was that the community was resistant              need to celebrate every business and community
to development in the Regional Centre, the area          success regardless of how small or how big.
encompassing the Halifax peninsula and Dartmouth
within the perimeter of the circumferential highway.     GAME-CHANGER ATTITUDES:
Not so. The survey found that only 4% of people          BUSINESS HELPING BUSINESS
thought growth was bad. Very quickly, a broader and      AND OUR ECONOMY GROW
balanced discussion about the virtues of downtown        “Research indicates most Nova Scotians expect the
development began to occur and the results are           government to take the lead in creating jobs and
before us: there are building cranes everywhere.         restoring economic confidence. Only the occasional
Sometimes the right attitudes and the right              employer said the business community could or
approaches are right in front of us, we just have not    should step in. Considering the private sector
been paying attention.                                   generates jobs, exports, and economic activity, this
                                                         suggests a disconnect.”

                                                                                             HALIFAX INDEX 2015   7
This quote from the oneNS Coalition identifies            we are at our very best. That’s when, by all accounts,
     one of the challenges surrounding implementation          our culture and attitude are the envy of the world.
     of recommendations in the oneNS Commission’s
     report. We in Nova Scotia simultaneously criticize        Groundbreaking research on Nova Scotia’s
     government and point to it as a solution to our           entrepreneurial ecosystem by Dr. Ellen Farrell at Saint
     challenges. So how do we create effective and             Mary’s University provides direction on how business
     sustained change in such a climate?                       engagement could look. Her work describes the
                                                               complex nature of our entrepreneurial ecosystem,
     We have heard over and over that Nova Scotians            which has unique features. One is the lack of strong
     have a bad attitude. But what if we thought about         connections between entrepreneurial companies;
     this differently? It may not be that our attitudes have   another is the disconnect between big companies and
     to change. It may be that some of the attitudes we        local entrepreneurs. Now this is something we can
     need most are already there; they simply have to rise     work on.
     to the surface.
                                                               What would this look like? Perhaps not too
     Perhaps we have good attitudes to amplify. They           different from what good businesses do today.
     are present when we are at our best – when we             Halifax Partnership research has demonstrated
     trust each other and work together with a clear goal      that Halifax head offices, often large companies,
     and purpose like we did with the Ships Start Here         buy local more than most other businesses. Those
     campaign. The right attitudes are there when we pay       firms headquartered here tend to hire and train
     it forward by extending our networks to students,         locally, often recent graduates from our universities
     young professionals and immigrants through the            and colleges. Some of our larger companies have
     Connector Program. We did that so well, in fact, this     the capacity to prototype products invented and
     Halifax program is now expanding around the world.        developed by local entrepreneurs. How do we
     The right attitudes are there when we collectively say    encourage more of this?
     “thanks” to Boston each year for their help after the
     Halifax Explosion. The right attitudes are there when     Businesses in Halifax are very aware of the challenges
     we proudly welcome tourists, when we extend trust,        and goals outlined in the oneNS Commission report.
     when we open our hearts and even our homes to             Their economic future depends on how well the
     people we don’t know.                                     economy of Halifax performs. That’s why close to
                                                               125 companies invest in the Halifax Partnership. They
     Yes, some attitudes must change. Attitude change          know that what is good for Halifax’s future is good for
     must come from our business community. Successful         business. Now other companies need to step up.
     business communities don’t talk about or rely on
     government much; they invest in each other and in         Halifax’s business community is ready to do more.
     their community. They put energy and money into           Leadership groups have formed across the city with
     growth and partnerships. They work with each other;       a self-appointed mandate to identify issues that
     they mentor, they invest, and they pay it forward. They   individual leaders and their organizations can work on
     understand that what they share comes back to them        to improve our economy.
     – many times over.
                                                             There is one big distinction between this effort and
     The change we need is within us and it is not dramatic. earlier initiatives: leaders have stopped talking about
     It simply involves a decision to behave like we do when what government should do and have shifted their

8   HALIFAX INDEX 2015
attention to increasing private sector leadership,       •   We will partner with organizations committed to
engagement and investment in economic growth.                growing our province.

The annual Halifax Index is the vital gut check on       •   We will pay our share of corporate tax – a
Halifax’s economic and social progress that identifies       reflection of our commitment to support health,
challenges and opportunities businesses can take             education, social programs, and our collective
action on individually and in partnership with others.       quality of life.

A head and regional office business response could       •   We will maintain and expand our Halifax presence
contain several elements. These include:                     as we increase our global presence.

•   We will drive business to hundreds of SMEs in        •   We will expand our international and export
    Nova Scotia through our supply chain.                    presence, and share our experience and networks
                                                             with Nova Scotia companies that wish to follow
•   We will directly or indirectly maintain and create       us into our markets.
    good employment opportunities. We will be an
    employer of choice and a training ground for         •   We will work to secure similar commitments to
    good people who want to work and build careers           the future of our province from other Nova Scotia
    in our province.                                         companies.

•   We will invest in research and development           For many major businesses in Halifax, none of this is
    related to new technology and new energy             new. Many companies are doing much of this now.
    opportunities.                                       Celebrating success is one thing; showing others
                                                         how success can be achieved is another. The former
•   We will contribute to an improved quality of         demonstrates success by example; the latter mentors
    life in Nova Scotia through our corporate social     other businesses along a successful path. One is a
    responsibility activities.                           celebration, the other is leadership. We need more of
                                                         both in Halifax.

                                                         Fred Morley
                                                         Executive Vice-President and Chief Economist
                                                         Halifax Partnership

                                                                                               HALIFAX INDEX 2015   9
KEY FINDINGS
     The 2015 Halifax Index benchmarks Halifax’s progress against five other
     cities (St. John’s, Quebec City, London, Regina, and Victoria) chosen for
     their similar size and economic structure. It enables us to understand
     whether Halifax is achieving growth, how that growth compares to other
     cities, and what needs to be done to achieve even better results.

     Partners in the Halifax success story know that          that reflect a wide-angled view of what economic and
     progress must be measured by more than simple            community progress looks like. It is not meant to be
     economic growth. We are focused on broader               a pass/fail exercise or to point fingers, but rather to
     economic development, a term that measures               provide deep insight into the community and allow
     growth as well as improvement in the economic            for course corrections as Halifax moves along the
     circumstances of individuals, the quality of life they   path towards attaining its vision of becoming a truly
     enjoy, and the sustainability of the environment and     international city.
     fiscal stability of the community.
                                                              A number of key trends have emerged and provide
     The Halifax Index has four sections – People,            insight into the inner workings of the economy, the
     Economy, Quality of Place, and Sustainability –          community, and the long-term success of the region.

10   HALIFAX INDEX 2015
PEOPLE

•   Halifax’s population grew by 1.1% from 2013 to 2014, to over
    414,000. Growth was on par with the national average and third
    among benchmark cities.

•   Population growth in 2013 was stronger than reported in last
    year’s Halifax Index after Statistics Canada released revised
    estimates. Growth in 2013 was actually 0.8%, twice the initially
    reported rate and consistent with the long-term average for the
    city.

•   Population growth was supported by improvements in both
    out-of-province and international migration to Halifax, which
    contributed to faster-than-usual growth of over 2,600 people in
    the 25-39 age group. Nevertheless, higher growth in the 40+ age
    group of 2,900 people underscores the continued importance
    of attracting and retaining young people to balance an aging
    population.

•   University enrolment in Halifax reached its highest level yet during
    the 2013-14 school year, driven particularly by another year of
    significant growth in international students, which now account
    for 17% of enrolments. Enrolment growth was fastest in science,
    mathematics, engineering, and commerce programs. Community
    college enrolments remained steady in 2014-15.

•   Halifax had relatively slow overall employment growth in 2014 of
    0.4%, lower than most benchmark cities. However, increases were
    concentrated in full-time jobs with growth of 1.2%, the fastest
    among benchmark cities.

Key Opportunity:
The influx of students from abroad and other provinces each year
continues to represent one of Halifax’s, and Nova Scotia’s, greatest
opportunities for population attraction and retention. Policy should
increasingly focus on creating opportunities for recent graduates, both
domestic and international, to enter the local labour force. Recent
provincial policy changes are a good start.

                                                     HALIFAX INDEX 2015    11
ECONOMY

                          •   Halifax’s GDP grew by 2.6% to $18.9 billion in 2014, second only to
                              Regina among benchmark cities, boosted by the first (mostly) full
                              year of natural gas production at the Deep Panuke project. GDP
                              per capita grew by 1.5% to $45,700 in 2014, tied with Regina for
                              the fastest growth among benchmark cities.

                          •   The Halifax housing market continued to slide in 2014 as
                              apartment starts returned to average levels after a three-year
                              boom. Construction is expected to continue to favour apartment
                              starts for the foreseeable future as the market for single-detached
                              homes remains below historical levels. Early indications point to a
                              rebound in 2015.

                          •   Residential building permit values grew on par with the national
                              average in 2014, despite the slide in housing starts, boosted by
                              continuing growth in renovation investment. Non-residential
                              building permit values remained steady.

                          •   The Halifax Gateway has been expanding and diversifying in
                              recent years. Of particular note, the Halifax Stanfield International
                              Airport had a record year for both passenger and cargo
                              movements in 2014 boosted by the strength of live-lobster
                              exports to Asian markets.

                          •   Business confidence saw a slight pickup in 2015 following two
                              years of moderate decline. About 80% of businesses are optimistic
                              about their current economic prospects in Halifax, although most
                              only moderately so.

                          Key Opportunity:
                          Investment in R&D and innovation is a key driver of economic growth
                          and opportunities. In Halifax where R&D investment is led by the
                          academic sector, efforts are underway to increase collaboration
                          between universities, the private sector, and government when it
                          comes to product commercialization and development, including
                          the announcement of the new Halifax Ocean Innovation Centre and
                          the new Volta Labs space at the former central library. Increasing
                          development of partnerships like these will drive innovation and
                          productivity growth for years to come.

12   HALIFAX INDEX 2015
QUALITY OF PLACE

•   Total and violent crime rates continued to fall in 2013, both down 30%
    over the previous five years and at their lowest levels on record. While
    crime overall is on par with the national average, violent crime remains
    somewhat above the national average.

•   Halifax’s per capita personal income grew by 2.3% in 2014, third fastest
    among benchmark cities and outpacing increases in the cost of living.
    The first data from the Canadian Income Survey showed that 16% of
    Halifax residents lived in low income households in 2012, the third
    highest among the six benchmark cities.

•   Perceptions of physical and mental health picked up in 2013. In both
    categories, the percentage of Halifax residents reporting “very good“
    or “excellent” health was above the national average. Halifax residents
    also reported higher levels of activity during leisure time and lower
    smoking rates than the national average.

•   Halifax had the highest reported life satisfaction among benchmark
    cities in 2013. However, it had only the fourth highest percentage of
    residents reporting a strong sense of belonging to their
    local community.

•   Employment in arts, culture, recreation, and sport dipped a little in
    2014 but remained high compared to historical levels, at 8,500. This
    accounts for the second highest percentage of total employment
    among benchmark cities.

•   The new Halifax Central Library is an example of how cities can
    successfully invest in expanding their social capital. The library opened
    to the public on Saturday, December 13, 2014, to an estimated 12,000
    visitors. In the first six weeks of operation, 272,000 visitors borrowed
    more than 167,700 items – while populating and invigorating the
    Regional Centre. This compares to 400,000 visits to the old library in
    an average year.

Key Opportunity:
Living affordability has perhaps the single-largest impact on quality of
life. It affects our ability to attract students, young professionals, and
immigrants as well as determining the standard of living available to Halifax
families. The cost of living and the average level of income are the two
sides of the affordability coin. Any strategy to enhance living affordability
must include both cost-control and income-growth strategies.

                                                         HALIFAX INDEX 2015     13
SUSTAINABILITY

                          •   Recent trends in housing construction and building permits
                              indicate that investors and developers are betting on renewed
                              growth in the Regional Centre. Booming apartment starts over the
                              past three years have been concentrated on the peninsula and in
                              Dartmouth, while major projects like the Halifax Central Library
                              and the Nova Centre are driving the value of building permits in
                              the downtown.

                          •   Public transit ridership remained unchanged in 2014-15, despite
                              an increase in service hours. The city’s plan to overhaul the
                              transit system aims to build a simpler and more efficient system
                              moving forward.

                          •   Halifax residential and commercial waste levels remained steady
                              at historic lows in 2014-15. The proportion of waste diverted from
                              landfills through recycling and composting picked up slightly to
                              62%, one of the highest rates in the country.

                          •   The municipality’s fiscal health remains in excellent shape.
                              Municipal revenue and expenditure grew by a modest 2.5% in
                              2014-15. The overall tax burden as a share of GDP decreased
                              slightly in real terms.

                          Key Opportunity:
                          Increased density of development in the Regional Centre is critical
                          to ensure both the environmental and fiscal sustainability of Halifax.
                          Ongoing work on the municipality’s Centre Plan and Halifax Transit’s
                          Moving Forward Together Plan will have significant impacts on
                          development and livability in the Regional Centre moving forward.
                          The Centre Plan will also serve to increase the clarity and fairness of
                          development rules while contributing to the sustainability and quality
                          of life in Halifax as a whole.

14   HALIFAX INDEX 2015
HALIFAX PROFILE

                                                    NOVA SCOTIA*
                                                TO HALIFAX: 6,800

                                CANADA
                         TO HALIFAX: 250

                                                                                 INTERNATIONAL
                                                                                 TO HALIFAX: 11,000
                                                          HALIFAX
                 NOVA SCOTIA*
                 TO CANADA: 8,200

                                  INTERNATIONAL TO                                    NET MIGRATION, 2009-2014
                                  NOVA SCOTIA*: 2,900                                 * Nova Scotia excluding Halifax

  LAND AREA            POPULATION          EMPLOYMENT         GROSS DOMESTIC                 MAJOR PROJECT               POST-SECONDARY
                                                                 PRODUCT                       SPENDING                     STUDENTS

      10%                44%                     50%                 56%                          44%                             67%

  5,490 km2             414,398                 223,300          $19.0 billion               $1.5 billion                      36,877
                                            Halifax          Nova Scotia excluding Halifax

                 AGE DISTRIBUTION                                                       EMPLOYMENT BY SELECT SECTORS

14%              14%      22%                   14%                     54%                        14%                  58%                24%

                                  NOVA                                                                                      NOVA
      HALIFAX                     SCOTIA                                         HALIFAX                                    SCOTIA
                                   (EXCLUDING                                                                                 (EXCLUDING
                                     HALIFAX)                                                                                   HALIFAX)

                                                                                                                                             18%
                  72%                             64%                                                 33%
          0-14            15-64             65+                                 goods                     professional services            other services
                                                                                                                        HALIFAX INDEX 2015            15
PEOPLE
      Population attraction and retention is more important than
      ever. Between 2001 and 2014, net migration from all sources
      accounted for 75% of Halifax’s population growth.

      KEY INDICATORS
      POPULATION               EDUCATION             LABOUR FORCE            WORKFORCE STABILITY
      

      • Population estimates   • University and      • Labour force          • Registered claims
      • Components of            college enrolment     population            • Time-loss claims
        growth                 • International and   • Employment            • Weeks of short-term
      • Migration by source      inter-provincial    • Unemployment and        disability
                                 enrolment             participation rates
                               • Programs of study   • Outcomes by age
                                                       group

16   HALIFAX INDEX 2015
POPULATION

WHY IS THIS IMPORTANT?                 Taking that revision into account, Halifax’s population growth has
A growing population is as             been steady over the past seven years and more or less on par with
important to a community               the Canadian average. The population exceeded 414,000 in 2014,
as blood is to a person. Lose          growing by 1.1% over 2013 – one of the strong performers in Canada’s
too many people from your              non-resource economies in 2014, and third among benchmark cities.
community and you are in trouble.      Population growth continues to be driven primarily by migration, both
Strong population growth drives        international and from other parts of the province. Importantly, 2014
the economic health of a region.       was the first year since 2011 that Halifax attracted more migrants from
It supports business as more           other provinces than it lost, if only by a small amount.
people consume more goods
and services and it ensures a          POPULATION ESTIMATES AND ANNUAL GROWTH, 2014
robust labour force. A growing         SOURCE: STATISTICS CANADA
population also contributes more
tax revenues for government
                                                                       799,632
to spend on new and improved
                                                                       (+0.8%)
services without increasing the
tax rates. In Halifax, international   414,398                                        502,360
immigration has accounted for                                                         (+0.7%)                  358,685
                                       (+1.1%)                                                     237,758
over half of the city’s population                     211,724                                                 (+0.3%)
                                                       (+1.2%)                                     (+2.8%)
growth since 2000.

HOW ARE WE DOING?
In last year’s Halifax Index,            Halifax       St. John’s      Quebec City      London     Regina         Victoria
population growth was reported
as weak with lower than normal         While overall growth in 2014 was positive, the age make-up underscores
immigration in 2013 and a large        the continued aging of the population. Of the 4,400 person net increase
spike in out-migration to other        in Halifax last year, 2,400 were age 65 and older. Encouragingly, the
provinces. The picture, however,       working-age population also saw a sizable net increase, but there was no
was not as bleak as originally         net gain in those under the age of 15.
reported. Revised population
growth figures released this           SOURCE OF NET MIGRATION, 2013-2014
year by Statistics Canada              SOURCE: STATISTICS CANADA
indicate growth of 0.8% in
2013 and not 0.4% as initially
reported. The improvement
was primarily due to much lower        1,810
                                               1,420
out-migration to other provinces
than first estimated.                      102

                                          Halifax      St. John's       Quebec City      London      Regina         Victoria

                                                       International             Interprovincial       Intraprovincial

                                                                                                      HALIFAX INDEX 2015       17
POPULATION CHANGE BY AGE GROUP, 2013-2014
      SOURCE: STATISTICS CANADA
                                                                                               The trend in population
                                                                                               age and natural growth
                                                           0-14         15-64           65+
                                                                                               highlights the continued
                          -24                                                       Halifax
                                                                                               and growing importance of
                                                       2,025
                                                                                               migration and population
                                                           2,423
                                                                                               retention to ensuring
                                   264                                            St. John's
                                               1,212                                           sustainable growth.
                                          1,036

                                                       1,983                    Quebec City    As a consequence of the aging
        -1,658
                                                                                               population, the city’s natural
                                                                                    5,788
                                                                                               population growth – the number
                          -24                                                       London     of births minus the number of
                                       855                                                     deaths – has declined in each of
                                                               2,850
                                                                                               the last four years. In 2014, Halifax
                                                 1,482                              Regina     experienced the lowest natural
                                                                       4,174                   growth since 2002 (the earliest
                                         807
                                                                                               year for which there is data).
                         -132                                                      Victoria    Natural growth will likely continue
                 -799                                                                          to decline in the years to come
                                                       1,988                                   as an aging population leads to a
                                                                                               growing annual number of deaths.

      NET INTERPROVINCIAL MIGRATION BY AGE GROUP, 2013-2014, HALIFAX                           The trend in population age and
      SOURCE: STATISTICS CANADA                                                                natural growth highlights the
                                                                                               continued and growing importance
                                                                                               of migration and population
                                                                                               retention to ensuring sustainable
                 0-14           -214                                                           growth. Efforts to retain post-
                                                                                               secondary graduates continue to
                                                                                               be the most promising opportunity
                 15-24                                                   389                   in this regard. Halifax is a magnet
                                                                                               for students. In 2014, those 15
                                                                                               to 24 represented the largest
                 25-39              -141                                                       group of in-migrants from out of
                                                                                               province and accounted for three-
                                                                                               quarters of all migrants from other
                 40-54                 -116
                                                                                               parts of Nova Scotia.

                  55+                                  193

18   HALIFAX INDEX 2015
IMMIGRANTS, VISIBLE MINORITIES AND NON-OFFICIAL FIRST                     The number of international
LANGUAGE AS A SHARE OF TOTAL POPULATION, 2011                             students studying in Halifax
SOURCE: NATIONAL HOUSEHOLD SURVEY                                         grew to its highest level ever in
                                                                          the 2013-14 school year, roughly
                                                                          doubling in five years. However,
                         8.1%                              Halifax
                                                                          retaining those students after
                           9.1%
                                                                          graduation continues to be a
                  6.2%
                                                                          struggle. Some initiatives are
                                                                          underway to address this issue,
                                                         St. John's
                                                                          such as the province’s Graduate
                                                                          to Opportunity program, which
                                                                          provides a payroll rebate to
                                                     Quebec City          employers who hire recent post-
                                                                          secondary graduates. Still, all
                                                                          players in this space must increase
                                                                          their efforts if we are to have
                                                           London         a lasting impact. This includes
                                                                          government, the post-secondary
                                                                          sector and, most importantly,
                                                                          private business. See the special
                                                           Regina         analysis on youth retention at the
                                                                          end of this section for more insight
                                                                          into this issue.

                                                          Victoria              immigrants
                                                                                visible minority
                                                                                non-official first language

INTERNATIONAL STUDENTS STUDYING AT HALIFAX UNIVERSITIES
SOURCE: MARITIME PROVINCES HIGHER EDUCATION COMMISSION
               INTERNATIONAL STUDENTS STUDYING IN HALIFAX
               Source: Maritime Provinces Higher Education Commission

                                                                                                              5,422
                                                                               5,002
                                                              4,420
                                        3,908
                     3,304
 2,797

2008-2009          2009-2010           2010-2011              2011-2012       2012-2013                  2013-2014

                                                                                              HALIFAX INDEX 2015      19
EDUCATION

     WHY IS THIS IMPORTANT?                                     UNIVERSITY ENROLMENT, 2012
     Over the last decade the world has quickly                 SOURCE: ASSOCIATION OF UNIVERSITIES AND COLLEGES OF
                                                                CANADA, UNIVERSITY OF REGINA, UNIVERSITY OF VICTORIA
     transitioned to a knowledge-based economy
     and Halifax along with it. Now over 75% of new
     jobs require post-secondary education. Strong
     educational institutions and an educated population          Halifax                      30,066             (+1.5%)
     are a source of innovation and the foundation
     for a productive workforce with better labour                St. John’s                   18,615           (+1.1%)
     market outcomes. Last year in Nova Scotia, the
     unemployment rate for those with post-secondary
                                                                  Quebec City                                        43,227            (+3.0%)
     education was only 6% compared to 13% for those
     without. Studies have also shown that a better-
     educated population is associated with other                 London                                   37,200             (+0.6%)
     positive outcomes, such as lower crime rates and
     greater community engagement.                                Regina              13,056            (+5.0%)

     HOW ARE WE DOING?                                            Victoria           22,851           (+1.9%)
     Halifax’s post-secondary education
     sector continues to produce a highly                       NOTE: Universities with smaller campuses in Quebec City and Victoria were excluded,
                                                                as the data did not allow separation from the main campuses in Montreal and Vancouver
     educated workforce. University
     enrolment reached its highest
     level on record during the 2013-
                                              HALIFAX UNIVERSITY ENROLMENTS BY MAJOR PROGRAM OF
     14 school year, with over 31,000
                                              STUDY, 2013-14
     students now registered at the           SOURCE: MARITIME PROVINCES HIGHER EDUCATION COMMISSION
     city’s six universities. Enrolment
     growth continues to be fastest                                                                         undergraduate                        graduate
     in the science, mathematics, and
     engineering, followed by commerce        Humanities/Social Sciences
                                                                                                                                 4,732
                                                                                         789
     and health professions.
                                                                                                                                        5,404
                                              Commerce/Administration                         1,222
     The student body at Halifax              Sciences, Math, Engineering
                                                                                                                                                        7,101
                                                                                                   1,762
     universities is becoming increasingly                                                                      3,034
                                                      Health Professions
     diverse; the number of international                                                     1,235
                                                                                                                                     5,089
     and out-of-province students                                  Other                  876
     both reached their highest level
     yet during the 2013-14 school
     year. The number of Nova Scotia-
     born students studying in Halifax       Halifax’s post-secondary education sector continues to
     universities has steadily declined,
                                             produce a highly educated workforce. University enrolment
     however, reflecting decreases in the
     province’s student-age population.      reached its highest level on record during the 2013-14
     These students now account for          school year, with over 31,000 students.
     less than half of total enrolment.

20   HALIFAX INDEX 2015
HALIFAX UNIVERSITY ENROLMENTS BY STUDENT ORIGIN, 2004-2014
SOURCE: MARITIME PROVINCES HIGHER EDUCATION COMMISSION

                                     Nova Scotia born            other Canadian     international

2004-05     18,326                                               9,588                2,848

2005-06     17,438                                          9,911                    2,901

2006-07     17,435                                          9,591                   2,754

2007-08     16,962                                         9,535                  2,646

2008-09     16,280                                       9,724                    2,797

 2009-10    16,348                                       9,823                    3,304

  2010-11   16,181                                       10,287                    3,908

  2011-12   16,095                                       10,257                    4,420

 2012-13    15,762                                      10,304                    5,002

 2013-14    15,400                                      10,322                    5,422

Nova Scotia Community College (NSCC) enrolments in Halifax also reached their highest
level during the 2014-15 academic year exceeding 4,600 students. In total, NSCC has
almost 11,000 students enrolled across the province this year, with another 2,000 expected
to come to the college during the same period through off-cycle and continuous-intake
programs.

NSCC continues to support the growing and expanding needs of the local labour market.
Through its 13 campuses across the province and flexible learning options, NSCC offers a
range of programs essential to emerging opportunities in shipbuilding, ocean technology, oil
and gas, construction, and IT – industries that are expected to grow over the next decade.

                                                                                                    HALIFAX INDEX 2015   21
LABOUR FORCE

     WHY IS THIS IMPORTANT?                                  EMPLOYMENT LEVEL AND ANNUAL GROWTH,
     The labour market is where the population and           2014, 000s
     the economy intersect. A talented, growing              SOURCE: STATISTICS CANADA

     labour force is critical to business success – more
     important than taxes and regulations combined.                                 433.7
     Conversely, a weak labour market, characterized                                (+1.2%)
     by high unemployment rates or weak attachment
     to the workforce, drives out-migration. An efficient
     labour market is always a balance between good          223.3                            243.0
                                                                                              (+1.1%)
     availability of labour and growth in good jobs.         (+0.4%)                                              174.9
                                                                        116.3                            136.7    (-2.7%)
                                                                                                        (+0.4%)
     HOW ARE WE DOING?                                                 (+2.0%)

     Halifax’s labour force and employment saw slow
     growth in 2014 as significant population growth
     was offset by sliding participation rates. At 0.4%,
                                                             Halifax   St. John's   Quebec    London     Regina   Victoria
     Halifax had the third fastest employment growth                                 City
     among benchmark cities, behind St. John’s and
     Quebec City. Halifax’s labour force remained
     unchanged from 2013. On a positive note, the            Across Canada, participation rates have
     city’s employment growth was concentrated in
     full-time jobs, which grew by 1.3%, the fastest
                                                             been sliding as more baby boomers reach
     growth among benchmark cities and well above            retirement age.
     the national average.

     Across Canada, participation rates have been            LABOUR FORCE LEVEL AND SHARE BY AGE,
     sliding as more baby boomers reach retirement           2014, 000s
     age. In Halifax, participation has declined slightly    SOURCE: STATISTICS CANADA

     in each of the last five years, from a peak of 71%
     in 2009 to 69% in 2014. During that time, the                                     6.8
     number of people over the age of 65 increased                                     (3%)
     by more than 11,000 while those 65 or older
                                                                       34.8                             38.0
                                                                       (14%)                            (16%)
     who were working increased by 2,300. During
     that same time, Halifax’s participation rate was
     also being squeezed at the other end of the age
     spectrum as labour force participation among the                               LABOUR
     15-to-24 age group fell by 4.8%. This likely reflects                           FORCE
     an increasing number of years spent in school;               56.8                                     101.6
     enrolment in graduate-level programs and an                   (24%)                                  (43%)
     increase in the average length of time to complete
     a bachelor’s degree.

     The unemployment rate in Halifax fell to 6.1%                        15-24                 25-44              45-54

     in 2014, the lowest level since before the 2009                                  55-64               65+

22   HALIFAX INDEX 2015
recession. Though this is the        UNEMPLOYED YOUTH (15-24) AS A SHARE OF TOTAL
second highest unemployment          UNEMPLOYED, 2014
rate among benchmark cities,         SOURCE: STATISTICS CANADA

it remains below the national
average of 6.9% and that of
larger cities like Toronto and
Montreal. As well, even though
Halifax youth continue to
struggle with an unemployment
rate of 13%, that rate was down
from 15% the prior year.

                                      34%          26%            29%            36%        33%          31%
UNEMPLOYMENT RATE, 2014
SOURCE: STATISTICS CANADA
                                       Halifax    St. John's      Quebec         London      Regina     Victoria
                                                                   City

                            7.5%     UNEMPLOYMENT RATE FOR SELECT AGE GROUPS, 2014
                                     SOURCE: STATISTICS CANADA
London

                                                                                            15-25             25+
                       6.1%                                                                           13.2%
                                       Halifax
                                                                    4.8%
Halifax                                                                                    10.4%
                                     St. John's
                                                                     5.2%
                                   Quebec City                                            9.9%
                      6.0%                                         4.5%
                                       London                                                                   15.7%
                                                                          5.8%
St. John's                                                                       7.5%
                                       Regina
                                                           2.8%
                                      Victoria                                             10.5%
                     5.4%                                         4.4%

Victoria

                    5.3%
Quebec City

              3.7%
Regina

                                                                                                 HALIFAX INDEX 2015     23
WORKPLACE SAFETY

     WHY IS THIS
     IMPORTANT?
     Safer workplaces with             covered workers – the lowest level on record. From 2013 to 2014, the number
     effective return-to-work          of people hurt seriously enough to lose time from work fell from 6,034 to
     programs are fundamentals         5,953 – the lowest number in the last decade. While one fatality is still too
     for the workforce. The            many, in 2013, there were 17 workplace fatalities; in 2014, there were five. At
     quality-of-life impacts that      the end of the day, these are metrics. Workplace-injury prevention is about
     workplace injuries have           people, families and communities. When it comes to safety, it’s important to
     on individuals and their          only do something if you can do it safely.
     families are obvious. From
     an economic perspective,          REGISTERED INJURY CLAIMS
     time lost to injury contributes   SOURCE: WORKERS’ COMPENSATION BOARD OF NOVA SCOTIA
     to lower productivity and
     competitiveness. Building a                                                           Halifax           Nova Scotia
     strong, vibrant safety culture
     is a long-term pursuit. The       30,000
     Workers’ Compensation
     Board of Nova Scotia                                                                                   25,018
                                       20,000
     (WCB) and its partners are
     committed to achieving
     their vision of Nova Scotia        10,000
     as the safest place to work                                                                            10,883
     in Canada. Ultimately, we
                                             0
     all share the responsibility                  2010           2011           2012                2013        2014
     of ensuring the safest work
     environment possible.
                                       TIME LOSS INJURY CLAIMS
                                       SOURCE: WORKERS’ COMPENSATION BOARD OF NOVA SCOTIA
     HOW ARE WE DOING?
     There continue to be
     improvements made in                                                                  Halifax           Nova Scotia
     reducing the number of
     people hurt on the job and        8,000

     in the amount of time spent
     off the job due to injury. In                                                                           5,952
                                       6,000
     particular, Halifax continues
     to see declines in the number
     of registered and time-loss       4,000
                                                                                                             2,395
     injury claims. There were
     2,395 time-loss claims            2,000
     registered in 2014 compared                  2010           2011           2012            2013           2014
     to 2,857 in 2010. In 2014,
     the injury rate in Nova Scotia
     dropped to 1.82 per 100

24   HALIFAX INDEX 2015
WHAT’S NEW AT THE                      TIME LOSS INJURY CLAIMS BY INDUSTRY, 2014
WORKERS’ COMPENSATION                  SOURCE: WORKERS’ COMPENSATION BOARD OF NOVA SCOTIA
BOARD?                                                                            HALIFAX        NOVA SCOTIA
The conversation is changing in
                                         Health/Social Services                       572              1,587
many industries when it comes
to workplace safety. To ensure           Retail Trade                                 293                615
continued progress, the Workers’
                                         Construction                                 244               498
Compensation Board (WCB)
is modernizing its business              Government Services                         206                 533
processes to become more
                                         Accommodation/Food/Beverages                 189               389
efficient and more relevant in
today’s digital world, responding to     Transportation/Storage                       178                321
demands for clarity, simplicity and
                                         Wholesale Trade                              158                312
common sense. Earlier this year,
the WCB introduced an online             Manufacturing                                157                725
employer-registration option and
                                         Communication/Utilities                      129               244
enhanced their website to be
compatible with mobile devices. It       Other Services                               109                193
also started accepting credit card
                                         Educational Services                          69                198
payment for companies requiring
special protection and writing plain     Business Services                             63                102
language claim decisions that are        Real Estate/Insurance Agents                  21                36
easier to understand.
                                         Fishing/Trapping                               2                113

                                         Logging/Forestry                               2                 21

                                         Agriculture/Related Services                   1                50

                                         Finance/Insurance                              1                  1

                                         Mining/Quarries/Oil Wells                      1                 13

                                                                                            HALIFAX INDEX 2015   25
SPECIAL ANALYSIS:
     WHO IS RESPONSIBLE FOR YOUTH RETENTION?

     Youth retention is not a new         Why is youth retention such a struggle? Youth are leaving because of a
     concern in Nova Scotia, but it has   lack of entry-level career opportunities here and the relative abundance of
     come under renewed scrutiny in       opportunities in Western Canada. Last year, the unemployment rate among
     the wake of the oneNS report.        Nova Scotians age 20-29 was 12%. In the Prairie Provinces, it was 6%.
     And for good reason.

     On average, 1,300 people             INTERPROVINCIAL OUT-MIGRATION AND AVERAGE ANNUAL
     between the ages of 20 and 29        UNEMPLOYMENT RATES FOR 20-29 YEAR OLDS, 2009-2014
     leave the province each year         SOURCE: STATISTICS CANADA

     on net. It’s an exodus that hurts
     us economically. An estimated
                                                    net-migration to other provinces as a share of population               unemployment rate
     $1.2 billion in lifetime after-tax
     income is lost each year, and an
     estimated $46.4 million in future          Newfoundland & Labrador
                                                                                                         6.3%
                                                                                                                                      13.9%
     annual taxes is also lost. Out-                                                                                                      15.1%
                                                        Prince Edward Island
     migration makes the labour pool                                                                                                 13.4%

     shallower, affecting the quality                             Nova Scotia                        5.1%
                                                                                                                                   12.6%
     and cost of labour for business.                                                                        7.2%
                                                              New Brunswick
     Nova Scotia’s workforce is                                                                                                12.4%

     forecast to decline by 100,000                                    Quebec         0.9%
                                                                                                                    9.1%
     workers, or 20%, by 2036.                                                         1.1%
                                                                       Ontario
     Though youth out-migration                                                                                            10.6%

     is a less extreme problem in                                    Manitoba                 3.0%
                                                                                                            6.6%
     Halifax, where the median age                                                 -1.4%
                                                          Saskatchewan
     in 2011 was 40 compared to                                                                         6.0%

     44 for the province as a whole,      Alberta                                  -8.8%
                                                                                                        6.1%
     youth retention is as important
                                                                                    0.4%
                                                             British Columbia
     in the city as it is anywhere in                                                                               8.9%

     the province. Indeed, Halifax
     represents the province’s
     best hope to grow its young
     population, as youth from all        Halifax represents the province’s best hope to grow its
     over the province and country        young population, as youth from all over the province and
     are attracted to the Atlantic
                                          country are attracted to the Atlantic region’s largest urban
     region’s largest urban centre to
     study and work.                      centre to study and work.

26   HALIFAX INDEX 2015
Among those that are working, a large number are         labour market struggles and out-migration will mean
underemployed, working in jobs for which they are        difficulty financing retirement. A 2012 BMO study
overqualified. Statistics Canada estimates that in       found that a third of baby boomers planned to sell
Nova Scotia, 42% of employed university degree           their homes to fund their retirement. However,
holders between the age of 25 and 34 are working         the Halifax housing market has softened over the
in jobs that don’t require a university degree.          past four years amid stalled growth in full-time
                                                         employment and declining numbers of young workers
As the province’s demographics continue to shift         looking to buy their first home.
from a working-age population to retirees, impacts
will be felt across all sectors and walks of life.       In short, youth out-migration presents a long-term
Considerable strain will be put on the businesses,       quality of life and fiscal sustainability problem for all
the labour market, taxpayers, and provincial             Nova Scotians.
finances. To date, Nova Scotians have largely
looked to government for solutions. The oneNS
Coalition recently noted that while government has
a role to play, the private sector must play a pivotal   Retaining our up-and-coming talent is a
role as well.                                            problem that will directly affect all Nova
WHO IS AFFECTED?                                         Scotians and one that requires cooperative
To understand who should be involved in solving the      action from all sectors to resolve.
problem of youth out-migration, it is important to
understand who stands to gain from keeping youth
here. The short answer is: everyone. Retaining our
up-and-coming talent is a problem that will directly     THE PUBLIC COST OF OUT-MIGRATION
affect all Nova Scotians and one that requires           Though it should come as no surprise that youth
cooperative action from all sectors to resolve.          out-migration causes problems for local businesses
                                                         and government revenues, research conducted at the
For business, a declining population means a             Halifax Partnership has attempted to attach a dollar
struggle to grow their enterprise as experienced         figure to those impacts.
labour and customers are in shorter supply, putting
upward pressure on labour costs. According to the        Up until the age that an individual joins the labour
Partnership’s SmartBusiness interviews, 41% of           force, they contribute very little in tax revenue but
Halifax businesses interviewed consider workforce        a disproportionately large amount is spent on their
availability a top issue for their business and one      education and early-life healthcare. In Nova Scotia,
that is growing in importance. For employees, fewer      the province spends approximately $250,000 on an
young workers means more work and longer hours           average individual by the age of 25, representing a
to offset staff shortages. For consumers, it means       large public investment. Once an individual joins the
longer wait times and reduced levels of service          labour force, the trend reverses. With earned income
– from the hospital to the checkout line – due to        comes considerable contributions to provincial
fewer staff.                                             government revenues in income, sales, and other
                                                         taxes. At the same time, government spending on
Even those not in business or the workforce will         a young, healthy individual no longer in school is
be affected. For current and future retirees, youth      relatively little.

                                                                                               HALIFAX INDEX 2015    27
AVERAGE PROVINCIAL GOVERNMENT SPENDING ON AND TAX REVENUE GENERATED BY A UNIVERSITY
           GRADUATE IN NOVA SCOTIA
           SOURCE: STATISTICS CANADA, 2011 NATIONAL HOUSEHOLD SURVEY, HALIFAX PARTNERSHIP CALCULATIONS

                     general spending

                     healthcare spending
                                                                                                                                 $20,000
                     P-12 and post secondary education spending
                     tax revenue (excluding federal transfers)

                                                                                                                                 $15,000

                                                                                                                                 $10,000

                                                                                                                                 $5,000

                                                                                                                                 $0
     AGE    0    5        10       15      20      25      30     35   40   45     50    55    60    65    70    75    80   84

           Importantly, the age at which Nova Scotians are                       Over the past 20 years in Nova Scotia, an average of
           most likely to migrate to other provinces is in their                 1,300 people between the ages of 20 and 29 has left
           20’s, right when the public would have started                        on-net each year. The taxes they would have paid less
           getting a return on the substantial investment made                   the provincial government services they would have
           in their education. The Partnership estimates that                    incurred if they had stayed add up to a total of $46.4
           for each person in their early 20’s that leaves Nova                  million in foregone future government net-revenues
           Scotia, the province loses an average of $34,600 in                   leaving the province each year. Those 1,300 people
           future revenues that person would have paid during                    would have earned, and spent, $1.2 billion in after-tax
           the course of their life, over and above what the                     income over the course of their life in Nova Scotia.
           government may have provided to them in services.
           For individuals with a university degree, that number                 The policy implications of this research are significant.
           is even higher – $80,000 in foregone net revenue.                     The take-home message is that while youth-retention

28         HALIFAX INDEX 2015
spending today may represent a fiscal challenge for      labour demands known to colleges and universities
government, the long-run budgetary consequences          and increasing their participation in cooperative
of failing to act dwarf up front investment              education programs.
requirements. Successful, well-targeted youth-
retention programming today will pay for itself in the   Government – While it is business that ultimately
long-run.                                                generates jobs and economic activity, it is important
                                                         to note that they, too, are constrained by economic
WHO CAN MAKE A DIFFERENCE?                               realities. In our own Business Confidence Survey, 30%
Despite the common default position that                 of businesses noted that their business would need
government should fix the problem, it is the private     to perform better before they could consider hiring
sector that can make the most significant difference     an additional recent graduate. Thus, government
and gain the biggest benefit through increases in        must play an important role in creating the right
incomes and subsequent spending. Nevertheless,           environment, incentives, and assistance for business
other players, including government, educational         to maximize their use of available young workers. The
institutions, students and parents should get            province has already started to enter this space with
involved.                                                programs like Graduate to Opportunity and START,
                                                         which provide financial incentives for employers
Private sector businesses – As the generators of         to hire recent post-secondary graduates and
jobs and economic activity, private sector businesses    apprentices.
have the largest potential to make a difference by
hiring and training young workers. Research from         However, government should be more heavily
the Canadian Federation of Independent Business          invested in this space. Currently, the province is
shows that Atlantic Canadian SMEs spend even less        spending just under $16 million per year on youth
on employee training than their counterparts in          retention. To put that number into context, the
other provinces – about 33% less per employee in         province spent just under $50 million per year on the
Nova Scotia compared to the national average. Yet        Graduate Retention Rebate before it was cut. While
evidence shows that training pays off. Employers         cutting the rebate, which proved an unsuccessful
who hire and train workers with the specific skills      program, was the right move, a significant portion of
they need reap significant returns in increased          those funds could be redistributed to other efforts
worker productivity. Employers must also be more         without a net loss in revenue. It is important that
engaged with the education sector, making their          government expenditures be well-targeted. Spending
                                                         needs to be concentrated specifically on creating
                                                         opportunities for those that are at the highest risk of
While youth-retention spending today                     leaving.
may represent a fiscal challenge for
                                                         Education sector – Students at both the secondary
government, the long-run budgetary
                                                         and post-secondary levels should get youth-friendly
consequences of failing to act dwarf                     labour market information, including labour market
up front investment requirements.                        outcomes of program graduates. Currently, much
                                                         of our labour force planning is left up to high school
Successful, well-targeted youth-retention
                                                         students and their parents who make education
programming today will pay for itself in                 and career decisions based on anecdotes and family
the long-run.                                            experience and largely without information on labour

                                                                                             HALIFAX INDEX 2015    29
force demands and occupational       businesses and non-profits to find increased opportunities for students
     outcomes. While some                 to gain relevant work experience while in school, through cooperative
     information resources exist, like    programs and summer employment opportunities. The evidence is in,
     the province’s career education      co-op programs work. Efforts should be made to make cooperative
     portal (www.careers.novascotia.      programs available to students in all programs, wherever possible.
     ca), parents and students may not
     always be aware of them.
                                          ENROLMENT IN POST-SECONDARY AND LABOUR MARKET
     While college and apprenticeships    OUTCOMES FOR DEGREE OR CERTIFICATE HOLDERS IN THE NOVA
     offer significant life-time          SCOTIA LABOUR FORCE, 2011
                                          SOURCE: STATISTICS CANADA, NATIONAL HOUSEHOLD SURVEY 2011
     returns and often a more
     direct route to the workforce,
     the common attitude persists                  enrolment           median income                 % of labour force employed
     that a university education
     represents the better choice.
     This is not true for everyone                                         $24,730
     or every career. Information                                                      87.1%                      High School
     on the post-completion labour
                                            966
     market outcomes of students                                                     $30,767
                                                                                                             Apprenticeship/
     and apprentices from all forms of                                                  89.2%               Trade Certificate
     post-secondary education should
                                                          10,688
     be made available to high school
                                                                                     $30,531
     students so that they can make                                                       92.5%                        College
     an informed decision.
                                                                                               36,664
                                                  855                                          $36,251
     The education sector should                                                                                University –
                                                                                          94.1%            Bachelor’s Degree
     also connect with Nova Scotia
     businesses on two fronts. First,
     educational programming              WHERE HAVE THERE BEEN SUCCESSES SO FAR?
     decisions need to be based on        Some government and private sector initiatives are seeing success.
     information from the private         Many businesses are already actively involved in creating opportunities
     sector about future labour           for young workers. RBC, EY, ADP, SimplyCast, Citco and lots of other
     demands and identified skill gaps.   companies hire new grads because they understand the value young
     NSCC has historically connected      talent brings to their companies. Time + Space Media, a local media
     with industry associations to        agency, has a staff with more than 50% of workers under 30 years old,
     provide specific training programs   including multiple co-op positions. BOYNECLARKE LLP is supporting
     when needs could be identified,      student start-ups with its Innovative Ideas Competition.
     but universities have been either
     less aware of, or responsive to,     The Nova Scotia government has already begun work in this area with
     private sector skill demands.        programs like the Graduate to Opportunity program, which provides a
                                          two-year wage subsidy to qualifying employers who hire a worker that
     Second, the education sector         graduated from school within the previous year. Initial evidence suggests
     should continue to work with         this approach is effective. Seventeen per cent of businesses in our survey

30   HALIFAX INDEX 2015
reported that government financial incentives would
enable them to hire a recent graduate.

For apprentices, the Province’s START program
offers financial assistance to employers who hire
unemployed apprentices. Nevertheless, apprentices
often need to look outside the province for
opportunities to work the required hours to complete
their apprenticeship. Reforms to harmonize the
provinces’ apprenticeship programs and certification
requirements are helping to remove barriers to
apprentices returning home.

The university community in Halifax has started
ramping up its focus on the development of youth
entrepreneurship. Dalhousie’s Starting Lean Initiative
has created a space for student entrepreneurs
and their 100K Competition is making $100,000
in funding available to winning student start-ups.
The Sobey School of Business at Saint Mary’s
launched The Startup 100 program this year, which
brought together youth, entrepreneurs, mentors,
and community leaders to create 100 youth-
driven entrepreneurial ventures in 50 communities
throughout the province in 100 days.

Programs like these are beginning to address the
problem of youth out-migration but the problem
won’t be solved overnight and will require an
investment in the short-term to yield big gains
in the future. It is of critical importance that all
parties involved realize that investment in youth
retention requires a long-term commitment to be
successful. Investments made today mean a stronger
Nova Scotia tomorrow.

                                                         HALIFAX INDEX 2015   31
ECONOMY
     Universities account for 40% of R&D spending in Nova
     Scotia. More collaboration between the public, private
     and academic communities would be a boon to the
     research and innovation culture in the province.

     KEY INDICATORS
     GROSS DOMESTIC          KEY SECTORS               CONSUMER BEHAVIOR          CONSTRUCTION
     PRODUCT (GDP)
                            • Employment by sector    • Retail sales             • Value of building
     • GDP growth            • Public and private      • Housing starts and         permits
     • GDP per capita          sector employment         sales                    • Total capital
     • Research and          • Wages by industry       • Housing prices             investment
       development                                                                • Construction
                                                                                    employment
     COMMERCIAL SPACE        GATEWAY MOVEMENT          BUSINESS CONFIDENCE
     

     • Inventory of office   • People and cargo        • Business Confidence
       space                   movement through          Index
     • Vacancy rates           Halifax Stanfield       • Rating of Halifax as a
                               International Airport     place to do business
                               and Port of Halifax     • Optimism of current
                             • Total air and boat        economic prospects
                               movements

32   HALIFAX INDEX 2015
GROSS DOMESTIC PRODUCT

WHY IS THIS IMPORTANT?                 natural gas exports, which grew during the first (mostly) full year of
GDP is a measure of the amount         production at the Deep Panuke natural gas project. Halifax was tied with
of goods and services an               Regina among benchmark cities for the fastest growth in GDP per capita,
economy produces in a given            which reached $45,700.
year. It measures the amount of
consumption (about 70% of GDP          REAL GDP LEVEL AND ANNUAL GROWTH 2014, CMAs, $2007
in Halifax), business investment,      CHAINED MILLIONS
government spending, and the           SOURCE: CONFERENCE BOARD OF CANADA

difference between exports
and imports. Economic growth
fluctuates depending on things
like consumer demand, business
confidence, levels of government
restraint, and aggressiveness of
local businesses in export markets.

GDP per capita is an important          $18,947      $13,791      $33,998      $19,964     $14,086      $14,968
measure of productivity and living      (+2.6%)      (0.0%)       (+1.8%)      (+0.4%)     (+4.4%)      (0.0%)
standards – how much “stuff”
the average person produces and          Halifax    St. John's   Quebec City    London      Regina      Victoria

has to live on. Growth in GDP is
important. If GDP growth doesn’t       REAL GDP PER CAPITA LEVEL AND ANNUAL GROWTH 2014, CMAs,
keep pace with population growth,      $2007 CHAINED DOLLARS
our standard of living will decline.   SOURCE: CONFERENCE BOARD OF CANADA
That’s why so many economic
watchers are so focused on our
dismal performance in output
per worker – our productivity. An
economy that doesn’t invest in
productivity-enhancing measures
such as investment in education
and labour, technology, and R&D        $45,722      $65,137       $42,517      $39,740    $59,245       $41,730
will ultimately see living standards    (+1.5%)      (-1.2%)       (+1.0%)     (-0.4%)     (+1.5%)      (-0.3%)
decline.
                                         Halifax    St. John's   Quebec City   London       Regina      Victoria

HOW ARE WE DOING?
According to The Conference            In its winter outlook, the Conference Board forecast strong, broad-based
Board of Canada, real GDP in           growth of 3.0% in real GDP this year, led by the beginning of work on the
Halifax grew by 2.6% in 2014 to        $25 billion shipbuilding contract at the Halifax Shipyard. However, recent
$18.9 billion, the second highest      downgrades in the estimated recoverable reserves at Deep Panuke
growth among benchmark cities          may lead to a softening of that forecast in the Conference Board’s next
and above the national average.        outlook.
Growth was supported by strong

                                                                                             HALIFAX INDEX 2015     33
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