The Future of Salesforce Australia Made in Sydney - Case study
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Case study The Future of Salesforce Australia Made in Sydney
“We continue to be a fast
growth region for the company,
we had a growth rate here in
JAPAC of 28% in our last full
fiscal year.”
Dan Bognar,
Executive Vice President Solution Engineering APAC
and International for Salesforce.
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Salesforce thrives in Sydney
One of the biggest success stories of the software world, Salesforce, Fast facts about
chose Sydney as one of its key international locations and hasn’t
looked back.
Salesforce
Salesforce was founded in the United States in 1999 and sells customer
relationship management (CRM) software to help organisations
connect to their customer in brand new ways. It recorded sales of
US$13.3 billion in its 2018 financial year and employs more than
37,000 people worldwide.
Salesforce Australia
The company established its first Australian office in Sydney in 2004 established in 2004
as one of its first locations outside the US. It now employs more than
4,000 people across the Asia–Pacific region. In 2017, it increased its
investment in NSW by partnering with Amazon Web Services to make
its platform available on the AWS Sydney Region infrastructure.
“Our global headquarters is in San Francisco. From an Asia–Pacific
perspective, our Sydney office is an important location for managing Sydney office is a key contributor
to the company’s 28% YoY
our work in the region,” says Dan Bognar, Executive Vice President growth in the JAPAC region
Solution Engineering APAC and International for Salesforce. (2017 financial year)
Employs more than
4,000 people in Asia Pacific
$50M
TRAILBLAZER
FUND
Salesforce Ventures $50 million
Australia Trailblazer Fund
launched in March 2019
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Sydney an important city
According to Bognar, Sydney The Australian market for CRM
is one of the company’s most software is expected to rise
important cities worldwide due from about US$3 billion in 2018
to the strong appetite for CRM to US$4.8 billion in 2021. This
software in Australia. is supercharging Salesforce’s
growth in Australia and across its
The company’s customers Japan and Asia Pacific (JAPAC)
include many market leaders, financial reporting region.
such as Cochlear, Lendlease,
National Australia Bank, “We continue to be a fast growth
Qantas and Telstra. It has also region for the company, we had
achieved growing success with a growth rate here in JAPAC of
government customers, including 28% in our last full fiscal year.”
the NSW Government, which uses says Bognar.
Salesforce’s solutions extensively
to streamline and improve its
interactions with the state’s
millions of residents.
“We look at the Australian market as being a
highly educated market, a multicultural market
and also multilingual. We see it very much as
integral to our growth in the APAC region.”
Dan Bognar,
Executive Vice President Solution Engineering APAC
and International for Salesforce.
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Salesforce: creating jobs, investing in the startup ecosystem
and contributing to NSW and Australia
In addition to finding NSW Salesforce was also rated “We tend to find that this market
a fertile market for its products, Australia’s best place to work is a couple of years ahead of
Salesforce is a valuable in 2018. This reflects its unique other parts of the world,” Bognar
contributor to the state’s culture and employment comments. “It’s also the sort of
economy and community. conditions as well as the popularity market where we do see a lot of
of the country among its people. innovation and a lot of disruption
Research firm IDC has occurring, so it’s a really
estimated that for every dollar “Our employees are exceptionally interesting opportunity for us.”
the company makes in Australia, engaged and exceptionally
a further A$5.30 is generated happy,” says Bognar. “I would say Salesforce’s Australian operation
by other businesses in the we have a very good lifestyle. has delivered on the company’s
Salesforce ‘ecosystem’. That There’s no shortage of people global policy to donate 1% of
includes services firms that putting their hands up to work its revenue, equity and people’s
help organisations implement in Australia.” time to community causes. In
Salesforce’s software and 2018, Salesforce Australia staff
the benefits derived from Salesforce is also discovering members donated more than
organisations improving their high-quality software startups in 36,000 hours of their time to
sales and service capabilities. Australia, investing in companies help community organisations.
By 2022, IDC predicts Salesforce including Arxxus, Autopilot, The company has also given over
and its ecosystem of partners Bugcrowd, Sqware Peg, Practifi A$885,000 in grants to non-
and customers will create 79,000 and SocialSuite through its profit groups, and it donates
direct and indirect jobs in Salesforce Ventures US$50 its software to more than 1,700
the country. million Australia Trailblazer Fund. community organisations
Announced in March 2019, this including Starlight Children’s
new fund is all about investing Foundation, Vision Australia and
in innovation and aimed at Foodbank Australia.
empowering Australian startups in
the Salesforce ecosystem.
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6Learn more
The NSW Government assists businesses looking to establish, grow
and innovate in the technology sector by providing:
• market intelligence and information
• business case development
• assistance to identify suitable business locations
and partners in NSW
• familiarisation visits to NSW
• connections with government contacts and
the local business network.
The NSW Government offers a range of programs and initiatives to
support businesses to grow to reach their full potential in NSW.
The NSW Government Investment Concierge provides free,
comprehensive and confidential advice and services.
Contact our team today to explore the range of support we can
give to your company.
Contact us
NSW Government Investment Concierge:
T: +61 2 8222 4888
W: invest.nsw.gov.au
Watch the video of Salesforce:
invest.nsw.gov.au/case-studies
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7The Future Made Here T: +61 2 8222 4888 W: invest.nsw.gov.au © State of New South Wales through Department of Industry 2019. The information contained in this publication is based on knowledge and understanding at the time of writing (June 2019). However, because of advances in knowledge, users are reminded of the need to ensure that the information upon which they rely is up to date and to check the currency of the information with the appropriate officer of the Industry, Trade and Investment team of NSW Government or the user’s independent adviser. PUB19/210
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