The Fresh Side of Real Estate
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The Fresh Side
of Real Estate
CAPITAL | ACQUISITIONS | DEVELOPMENT | HOMES | SALES | LETTINGS & MANAGEMENT | ASSET MANAGEMENT
ABOUT OUR
STRAWBERRY STAR STRUCTURE
We provide a fresh approach to real estate, focused on
simplicity, quality, trust and performance. With so many
essential to ensure that you work with quality people.
Our end-to-end service provides a ‘one-stop’ property solution, meaning we provide quality
and market leading performance, along with fulfilling our commitment to offering an exceptional
service to everyone involved.
Strawberry Star Group, established in 2007, is an international property company specialising in
Capital, Acquisitions, Development, Homes, Sales, Lettings & Management and Asset Management
of London property to local and international investors.
END-TO-END APPROACH
Founded by Santhosh Gowda, a born entrepreneur with over 28 years of rich experience in leading
international property markets, Strawberry Star Group is a provider of high quality property Acquisitions
Capital – Structuring of investments for investors with diverse
services. We have an outstanding track record of delivering market-leading returns while mitigating – Investment advisory to source opportunities through networks portfolio
the risks of real estate investment. In the last 10 years we have facilitated more than £1.4 billion in – Fund Management & Risk Reporting – Due diligence & underwriting of London schemes
– Securing debts through proven borrowing policy – De-risking acquisitions through consortium of investors
aggregate property investments.
– Raising equity or debt investments from Singapore – Negotiating with investors & developers to structure
– Identifying joint venture partners and Investment Management deals
With an extensive local presence in London, we pride ourselves on our strong relationships – Proven ability to work with stakeholders
with investors, local authorities, leading agents and world-class consultants.
Homes
– Building quality homes at lower capital values Development
– Innovative construction technology – Identifying land opportunities
–H – Comprehensive development appraisal
One-stop service provider for the entire London and business hubs – Acquiring sites with or without planning consent
spectrum of real estate investment – Research team to provide market intelligence – Appointing team of consultants
–4 –P
experienced and skilled leadership Sales
Ability to identify great opportunities for our
In the last 10 years –E
– Proven track record in successful sales
Lettings & Management
– Experienced market-leading teams
customers & take them through the whole we have facilitated – Industry Best Practices
– Assured return on investment
– Transparency at the core of every transaction
– Association of Residential Lettings Agents (ARLA)
process
more than £1.4 billion
– Ongoing re-sales for investment purchasers
– Competitive fee structure
Excellent due diligence & risk management in aggregate property
systems
investments. Asset Management
– Managing property & providing property
management service
– Administering/overseeing contracts
– Carrying out inspections
Transparency at every level – Opening and operating client bank accounts
– Maintaining records of events
Strawberry Star | 2 Strawberry Star | 3
JOURNEY INDUSTRY
SO FAR BEST PRACTICES
TRANSPARENCY & ACCOUNTABILITY STANDARD GOVERNANCE
• •
project delivery Achievable Realistic Time)
• Systems & Processes are highly fool-proof to ensure • Accurate appraisal process with scope for regular
transparency and accountability updates on uncertainties, risks and funding
• Fixed Procedures to ensure Financial & Operational • Value engineering process - All projects whether
discipline at every level from project evaluation to with planning or not, undergo a thorough review.
completion The search is for additional saleable area, reduction
• Feasibility study, including options, appraisals, in redundant space and identifying logical
objectives, project costs, fees, equipment, and other
500,000+ £1.4bn
mandatory requirements • Proven Procurement Policy involving Quotations,
800+
Purchase Orders, Approvals, Appraisal and Financial
Team inclusion
PROJECT STANDARDS
SQ FT ACQUIRED ASSETS UNDER
PROPERTIES SOLD • Project Execution Plan to outline strategies, policies,
TO DATE MANAGEMENT responsibilities and procedures for core control
• Project Cost Management Documents for
monitoring, management and reporting of costs
against the available budget
• Master Programme to identify a project’s major
work items and their planned durations; Risk
Management Register to evolve concise framework
for review and resolution of risks
• Incorporates Sustainable development objectives &
targets to build environment-friendly homes
• Full compliance with Health and Safety legislation
Strawberry Star | 4 Strawberry Star | 5
OUR INVOLVEMENT IN PRESTIGIOUS PROJECTS
HOOLA, LONDON HAWKER BUILDING,
ROYAL DOCKS, E16 NINE ELMS, SW8
Area: Royal Victoria Docks Architect: CZWG Area: Nine Elms, SW8
Total Units: 360 Apartments + Commercial Architect: Rogers Stirk Harbour + Partners
Size: 278,088 sq ft Total Units: 33 Apartments Size: 24,271sq ft
Acquisition Value: £156.6 million Acquisition Value: £18.1 million
Rippling glass balconies surround these two virtually Amongst the most glamorous riverside developments,
identical 23 and 24 storey residential towers, adding a Chelsea Bridge Wharf has a long-established reputation
forms. They sit upon a landscaped hill, commanding walk to the desirable Sloane Square and the prestigious
360 degree views over the Royal Docks, the Thames, area of Knightsbridge. It has become a prestigious
O2 Arena, the Olympic Park, the skyline vista of address for people wishing for a cosmopolitan life.
Canary Wharf and the City of London.
EMBASSY GARDENS - NINE ELMS, SW8
SKY GARDENS, EMBASSY GARDENS,
NINE ELMS, SW8 NINE ELMS, SW8
Area: Nine Elms Architect: Amin Taha & Carey Jones
Area: Nine Elms, SW8
Total Units: 196 Apartments + Commercial
Architect: HAL Architects
Size: 161,190 sq ft
Total Units: 30 Apartments Size: 29,240 sq ft
Acquisition Value: £131.6 million
Acquisition Value: £26.7 million
Embassy Gardens is London’s new diplomatic precinct
A landmark collection of private apartments with
on the riverside, the residential and commercial
enclosed gardens high above the capital; it is a breath-
centrepiece of the Nine Elms Regeneration area. With
taking statement of contemporary urban living. Sky
multiple embassies relocating to this area - one of the
Gardens is located in one of London’s best-connected
most ambitious urban rejuvenation plans in London’s
and emerging riverside neighbourhoods. history, has become highly successful. It is considered as
RIVERLIGHT, ABP LONDON,
NINE ELMS, SW8 ROYAL ALBERT DOCK, E16
Area: Royal Albert Docks
Area: Nine Elms
Total Units: Bulk purchase of 5 buildings
Architect: Rogers Stirk Harbour + Partners
Size:
Total Units: 40 Apartments Size: 39,401 sq ft
Acquisition Value: £50 million
Acquisition Value: £39.5 million
An architectural classic of the future, Riverlight is a ABP, will be a new gateway to Europe for Asian
family of six modern and elegant pavilions rising in businesses and a new business heart for London.
height and with north-south orientation thoughtfully The development is spread over 4.6 million sq ft
designed according to its riverside location.
acquisitions done by Strawberry Star along with Hoola
and Sky Gardens.
Strawberry Star | 6 Strawberry Star | 7
OUR ONGOING
PROJECTS
Our £50 million scheme at Buckhold Home to central London’s biggest The presence of Crossrail provides a
BRONZE Road is the crowning glory not only of regeneration area – on the South Bank
GREENVIEW COURT brand new luxury apartments set amid further boost to investors in Greenview
Area the Wandsworth Business Village but – a multi-billion-pound investment Area: multi-level roof gardens - minutes from Court, as it has already shown a proven
Buckhold Road, Wandsworth, SW18 of Wandsworth itself. A 20-storeyed programme is transforming this largely Southall, UB2 forthcoming Crossrail connections across track record of initiating capital growth
bronze clad tower with many units industrial district of Wandsworth into the Capital, Greenview Court is located and increased house price values for
commanding views across the park and a brand new residential and business on Merrick Road, Southall. The scheme properties within proximity of its stations
Total Units: Total Units:
77 Apartments on to Central London. quarter. Several transformational large 111 apartments - and in those at its operating fringes. The
scale residential schemes have been location of Greenview Court meets all
undertaken over the last 10 years, and investors. the criteria for residents and investors to
Estimated Completion: lighting/lamp industrial heritage of the particularly, the River Thames, 0.5 km to Estimated Completion: maximise on the Crossrail phenomena –
April 2020 local area, but with a modern, more the north. Q4 2020 Liverpool Street is just 24 mins away by both now and into the foreseeable future
Cross Rail while Bond Street and West as regenerative growth continues to
Planning Design: the fantastic colour of the building’s Many areas of London have gone Acquisition Value: End can be reached within 17 minutes.
Rolfe Judd cladding. through a period of regeneration, but £44.5 million Given such direct and rapid rail access
none has done as well as Wandsworth. into the heart of the Capital, residents
Construction Design: With excellent public transport links, The completion of Bronze will be part at Greenview Court will have London’s
Website:
ACG – Ayre Chamberlain Gaunt Wandsworth is well situated for of this exciting regeneration. strawberrystar.co.uk/greenviewcourt greatest experiences and dynamic
getting into and around the centre of cultural landmarks seemingly on their
Website: London. The development is located doorstep.
strawberrystar.co.uk/bronze a 12-minutes-walk from Wandsworth
Town station, 16-minutes-walk to the Knightsbridge, Soho, Mayfair,
East Putney Tube station, 49 minutes by Westminster, Covent Garden,
Tube to Canary Wharf and 38 minutes Theatreland, ... so many names of such
to Oxford Street in the West End. iconic status and all so easily accessible
Wandsworth is a popular residential from Southall. Many of London’s world-
renowned universities and teaching
over King George’s Park. institutions will also be within convenient
proximity - adding further prestige
to owning a new luxury apartment at
Greenview Court.
Strawberry
Strawberry Star
Star || 8 Strawberry Star | 9
OUR UPCOMING
PROJECTS
Area: Luton,
GREENVIEW COURT London commuter belt
Total Units: 685 apartments +
203-bedroom hotel
GDV: £260 million
Site: 6.9 acres
Construction: Commences in
Spring 2019
LU2ON Located close to the London Luton Luton was ranked No 1 among the top HARVEY CENTRE,
Airport and just 23 minutes from London commuter belts in 2018 with
King’s Cross St. Pancras Station,
HARLOW Harlow, Essex is currently undergoing Properties experienced strong capital
Area: buyers increasingly preferring houses in
massive regeneration with demand for growth - 132% increase in average price
Luton, London commuter belt Central London, the upcoming scheme this unique post code, which is home to
Area: homes picking pace. The commuter town paid for a new build home in the 10-years
vast green spaces and gardens.
time buyers, young families, London-
Harlow, Essex is located within an economically to 2017. The house prices are set to rise by
Total Units: significant business, science and 20% by 2023, according to CBRE 2018 report.
877 apartments based commuting professionals, home- Strawberry Star Homes, will undertake
Total Units: technological corridor of London,
movers, buy-to-let landlords, the development of LU2ON. The homes Landlords saw an attractive investment
200+ bedroom hotel 447 Stansted and Cambridge.
and international buyers. will feature a mix of traditional building rental yield of over 6% with an average
techniques and elements of modular annual rental growth of 3.6% or 18%
GDV: The site is approximately 10 minutes-walk
Luton’s unrivalled combination of construction. Acquisition Value: from the Harlow Town Station, which between 2019 and 2023.
£280 million superb infrastructure, great access and £15.5 million operates trains to London Liverpool station
a skilled workforce makes it one of Lu2on has already won prestigious Strong demand for housing is fuelled by
with an average journey time of 30 minutes.
Site: best opportunities for investments in awards, such as: GDV: Harlow is attractive for home-movers from projected population growth of 22% by 2039
6.9 acres 1. International Property Award £249.5 million London and other expensive and shortage of housing supply.
– a modern town with excellent business (IPA) 2019 for Best Mixed-Use Government-led regeneration and the
neighbourhoods hunting for family-friendly
opportunities and accommodation with Development in London region.
Estimated Completion: Site: homes. Over 44% of those who moved to Harlow Enterprise Zone will create increase
great countryside on its doorstep, a 2. International Property Award demployment cluster.
April 2021 442,664 sq ft Harlow in 2017, were Londoners..
wonderful place to live and work. A home (IPA) 2019 for Best Development
in one of UK’s fastest growing residential Marketing in East England region.
Website: property markets means appreciation in Harlow is well connected to London by
strawberrystar.co.uk/lu2on 3. First Time Buyers Readers' Award 2019 trains and bus services while M11 and
capital values of assets.
for Best Off Development M25 provide easy road access to London.
As a London commuter belt town, The London Stansted International
Airport, which offers fights to 148
with high-speed travel into Central destinations in Europe, the US and
London, easy access to the M1, M6 and Caribbean Islands, is 21 minutes by train
M25 motorways, and, of course, Luton and 41 minutes by road from Harlow.
countries and 70 unique destinations
across Europe, the Middle East and North
Africa.
Strawberry Star | 10 Strawberry Star | 11
OUR UPCOMING OUR UPCOMING
PROJECTS PROJECTS
KENTON ROAD WEMBLEY
Located in Harrow, North West London, There are plenty of attractions in the The site is located on Watkin Road (South), Demand for homes, especially rental
the existing asset (building) on the busy neighbourhood, including the Safari Wembley. It represents an excellent homes, is set to rise in Brent area.
Area: Kenton Road is currently on rental lease Cinema, Harrow Museum, the SSE Area: opportunity to develop a mixed-use Approximately, 42% of the 98,400
Harrow, London till 2020. Subsequent to the expiry of Arena and Roxeth Recreation Ground, North West London scheme within the Wembley Growth Brent households own their home
the lease, the site will be developed all within proximity. The SSE Arena Area, Wembley Area Action Plan (WAAP) while 35.6% are in private rented
Total Units: into a residential scheme for new home (Wembley) for sports is 2.3 miles away Total Units: and the Housing Zone. accommodation, reflecting higher
104 buyers. while the Neasden Temple (BAPS Sri 142 rental market than the London average.
Swaminarayan Mandir) is at a distance The location is close to Wembley Park
Kenton Road is ideally located for home of 3.7 miles. Tube Station (0.4 miles), which serves The Brent population of 336,859 is
Acquisition Value: buyers, as it is the main road in the
Acquisition Value:
the Jubilee and Metropolitan lines, giving forecasted to grow by 6.1%% by 2041,
£10.8 million London boroughs of Harrow and Brent. The Middlesex University (The £14.5 million access to King’s Cross station in 16 minutes fueling demanding for more homes.
The property prices continue to rise Burroughs, Hendon) and The College and Liverpool Street within 27 minutes. The Mayor recently doubled Brent’s
GDV: on the road because of its excellent of North West London (CNWL) are GDV: Heathrow Airport is within 35 mins by car housing requirement since last year.
£41 million transportation links to many areas of located equidistance (3.7 miles) from £65.7 million and the location enjoys convenient access Wembley is emerging as one of the
London. Kenton Road. to public bus services new exciting neighbourhoods of North
Site: Site: West London.
61,000 sq ft National Rail suburban rail station, The price of properties on Kenton 10,000 sq ft On the doorstep of Wembley Stadium,
which is served by the London Road is rising year-on-year; the area SSE Arena Wembley and Brent Civic
Overground (Watford DC line) and the centre, well served with bars, coffee
London Underground (Bakerloo line), shops and restaurants serving a variety
is located in Kenton. The site can be of cuisine in the area.
reached by bus under 60 minutes from
many areas of London. With multiple
connectivity options, Kenton Road has
emerged as a residential property hub
London-based working professionals
and landlords.
Strawberry Star | 12 Strawberry Star | 13
STRAWBERRY STAR
GROUP
ROAD AHEAD
• Acquire 3 to 4 Real Estate Projects annually in London (zone 3 and outwards) and the
commuter belt to build a 4,000 unit pipeline by 2025
• Start development of large residential project in Outer Core London
• Build quality homes at prices achievable to first-time home buyers
• Pioneer modular and prefabricated homes to reduce turn-around time and
environmental impact
ICONIC PROJECTS
• Partner with ABP to fully realise the Royal Albert Dock Development Project
• Synchronise our goals with the UK government's plans for inclusive housing
HOOLA, LONDON - ROYAL DOCKS, E16 SKY GARDENS - NINE ELMS, SW8
• Foresaw tremendous potential for growth of • Property values for Nine Elms are among the
capital values of the property in this region in highest in London and the demand for quality
view of the improving connectivity and new homes is spurring growth
Asian business district • Acquired the whole project from the Developer
• Acquired the entire project from Developer • Maintained transparency in reporting the project
• To speed up the process, facilitated Development status to all the stakeholders
Fund for the Developers & appointed • Worked closely with the Developer, Design team
UNIQUE SERVICES Management company and managed the and Marketing consultants to create top class
Marketing Suite at site
• Our experienced teams provide unparalleled services that are professional, seamless and transparent • Successfully marketed project in UK & overseas • Building management by Strawberry Star
• Not only do we let and manage the properties, we advise our client when it is best to multiply an investment or • Building management by Strawberry Star • Successfully marketed project in UK & overseas
alternatively to divest • Apartments handed over during the last quarter • Apartments were handed over to buyers during
• Services designed to maximise returns and minimise risks of 2016 to owners, and the transition was the last week of March/early April 2017
• Process begins with identifying investment opportunity, engaging customer, initial purchase and a pre-completion successfully handled • Work in progress to identify investors for the
retail portion
• Each customer will have a dedicated CRM team to support them from the beginning till the investment
completion
Strawberry Star | 14 Strawberry Star | 15
CAPITAL STEP-BY-STEP
PROCESS
We are committed to
investing in select
London opportunities.
Strawberry Star Capital UK
We identify favourable investment opportunities for our local and global investors, as we know the London
market incredibly well. With a cumulative experience of 25 years+ among the senior management, we know
STRAWBERRY STAR UK PROPERTY FUND
• £25 million Development Fund launched by Strawberry Star Capital Ltd in 2015
• Fund marketed in the Middle East and the Far East
• Targeted high-value development opportunities in residential and commercial real
Source investment opportunities through internal networks, direct land estate markets in London’s ‘outer core’
Investment
Advisory • Second round of funding established
• Second F
buyers to provide quality housing at lower capital values
Investment Research & investments.
Due Diligence
STRAWBERRY STAR REAL ESTATE PCC LTD
• Innovative Investment Structure with an Institutional Approach
– £40 million set up in 2017
Manage Innovative Investment Structure with an Institutional
Fund Management & Approach & Risk Management. • Listed on The International Stock Exchange, Guernsey, a responsive listing facility
Risk Reporting for international companies to raise capital from investors based around the globe
• Deployed in the London housing market to acquire sites for development schemes
& build quality homes at lower capital values for home buyers
Secure debts through networks with proven borrowing policy; structure
deals through a combination of equity and debts.
• Fund Strawberry Star schemes in London commuter belt towns
Debt Arrangements
Strawberry Star | 16 Strawberry Star | 17
ACQUISITIONS STEP-BY-STEP
PROCESS
ACQUISITIONS
We have people, expertise and capabilities to underwrite any scheme. We are
specialists in bulk acquisitions, and successfully concluded deals with market leading
developers like Berkeley Homes, St. James, Ballymore, Fraser Property and HUB.
• Identify suitable projects for underwriting & acquisition
• Conduct Due Diligence and undertake Risk Management
• Close deals by negotiating on right & favourable terms
• Crea
• Plan a sound exit strategy We pride ourselves
• Strong Internal & External Capabilities
in identifying the
right projects at the
right locations
Structuring of
Investment developers to underwrite the scheme. for our investors
We negotiate with investors and developers to structure the deal in
Due Diligence biggest strength, backed by our rich expertise and exposure to various Negotiation
projects in multiple geographies. Our in-house Sales & Research teams
provide us market intelligence to complete this process.
To de-risk the acquisition, we acquire projects through a consortium of To work with developers, solicitors, customer service, agents and
De-Risking HNIs. Developers will exchange individual unit contracts with the HNIs, Proven Ability consultants to ensure timely and smooth exchange and completion
Acquisitions who are risk averse and would limit their acquisition to small number of of project.
units in any project.
Market leaders in Development and top agents in the UK consider us We enter the projects at the pre-launch phase and successfully
Credibility as one of the few quality, reliable and transparent underwriters for the Investors’ Strength market the development / scheme with potential investors so that the
London property market. developers are at ease during project completion.
Strawberry Star | 18 Strawberry Star | 19DEVELOPMENT STEP-BY-STEP
PROCESS
Strawberry Star
Developments is an
expanding developer
of private homes for
sale within Greater
London
Development is one of our core businesses with long-term plans. Our Appoint team of Assemble bespoke, ‘Best in Class’ project delivery teams reports directly
Identify Land portfolio includes joint venture partnerships with private land owners, consultants for to development heads.
Opportunity UK and international Investors, and Local Authorities. delivering of schemes
Comprehensive development appraisal and due diligence are All projects with planning or without, undergo a thorough review.
Conduct Due undertaken to ensure that we acquire land for the right price and Value Engineering We seek to optimise our developments through value engineering to
Diligence development returns are commensurate with the level of risk involved. Process identify additional saleable area, reduce redundant space, identify
logistical efficiencies to reduce cost and add capital value.
Working with Strawberry Star Capital, we invest our own equity to fund Project Management Suite - Clear line of reporting and clarity regarding
Work with Project management
the land acquisition and early stages of each project. Investment is what aspects requires approval at Managerial, Vertical Head, Board &
Capital division
leveraged with development debt (secured on a fully-funded basis with
to raise equity and debt delivery Advisory Board level.
a recognised lender) to maximise equity returns on each project.
We are looking to acquire sites with or without planning permission In the early stages of each development, a bespoke marketing and sales
Acquire sites
and also conditional on obtaining planning permission. We will also Manage Sales strategy is evolved, creating partnership with our New Homes team. We
and Evolve
undertake joint ventures with land owners and other developers. The & Marketing
Deal Structure
Developments team has many years experience of highly effective work
in joint ventures.
Strawberry Star | 20 Strawberry Star | 21STRAWBERRY STAR VISION TO ACTION
HOMES
Delivering quality
homes at lower
capital values
Strawberry Star branded homes for aspiring buyers in and around London and
create pipeline of 2,000 homes by the end of 2019, and doubling it over 5 years.
Strawberry Star Homes (SSH) delivers quality homes at prices achievable to first-time buyers, Product Design exemplar building blocks that can be replicated on all SSH projects to
beneficiaries of the ‘Help-to-Buy’ scheme, young families, London-based commuting professionals,
home movers, buy-to-let landlords and international buyers.
London zones 3-9 and popular commuter belt towns where the demand
Locations for quality homes is rapidly increasing, as working professionals are looking Construction utilising a combination of alternative and traditional methods to reduce
to relocate to outer London areas. capital cost and improve build quality.
First-time buyers, young families, home movers, London-based
Preferences transport links to central London and business hubs. Target Customers professionals, buy-to-let landlords and international buyers.
Dedicated team of innovation and research professionals to provide 4,000+ residential units by 2025 to address the growing
Innovation Team Pipeline demand for quality homes.
Strawberry Star | 22 Strawberry Star | 23SALES, LETTINGS OTHER
& MANAGEMENT SERVICES
Asset and Residential
Freehold management
completes our unique
strawberrystar.co.uk services portfolio
SALES, LETTINGS & MANAGEMENT
Our experienced teams provide unparalleled services that are professional, seamless and
transparent. Not only do we let and manage the properties, we believe in building long-term
relationships with our clients and advise them when it is best to multiply an investment or, indeed,
ASSET MANAGEMENT
best to divest.
• Manage Property & provide property management • Provide reasonable management information to the
services - utilities; property maintenance & leaseholders
emergency matters in accordance with good estate • Inform occupants on routine health & safety
management matters (but not undertake specialist checks) and
landlords, designed to maximise their returns and minimise their risks. The process begins with the • Maintain & keep property in good repair, renewing ensuring that appropriate risk assessments are in
initial purchase and a pre-completion service, moving through to our lettings facility and tenancy and replacing where necessary to keep the property place
management. Finally we advise on resale and exit strategies facilitated by our Lettings and Sales in good condition • Arrange if requested buildings insurance & other
teams. • Administering/overseeing contracts for minor works insurances in respect of the Property that may be
& services such as cleaning, gardening, window required under the terms of any lease
• Experienced market leading Lettings & Sales teams cleaning • Open and operate client bank accounts for the
• Send out service charge/maintenance charge Client with all client monies collected and hold
• Strong & reliable expertise with transparency at the core of every transaction
demands, collect payments & pursue arrears in under trust in individually designated client trust
• Ongoing re-sales for investment purchasers accordance with lease/agreement rules accounts and in accordance with RICS & ARLA Code
• Full spectrum of bespoke Lettings & Management services • Inspect common parts monthly/quarterly/half • Inform the occupants on all relevant legislative and
• Associa yearly/yearly regulatory issues
• eporting • Inform occupants regarding their compliance with
• Competitive fee structure their obligations in any lease, tenancy agreement or STRAWBERRY STAR LONDON
transfer granted in respect of the property, plot or
• A proven track record in successful Sales, Lettings & Management of London properties to
parking space • Expertise in securing Residential Freehold
domestic and international investors
• Maintain records of events and a register containing investments
• Industry Best Practices to ensure compliance with laws of the land
• Retain Freehold rights for all our in-house
• Assured returns on investment because of innovative approach maisonettes or houses in the estate or equivalent Development and Underwriting projects
• ant value addition – for investors, landlords and tenants
documents relating to the Property
• Industry experts & top professionals managing divisions with 100% success rate
Strawberry Star | 24 Strawberry Star | 25OUR PEOPLE
MAKE IT HAPPEN
“Our team combines
an unmatched
understanding of the
property market.”
Santhosh Gowda, Chairman
Santhosh Gowda Vinod Tailor Nick Stonley Prakash Singh Sathvik Sathish Mike Vos Yash Dave Cauvery Nanaiah
Chairman Non-Executive Director Non-Executive Director Chief Operating Officer Senior Director Group General Counsel Group CFO Senior Director
Strawberry Star Group Strawberry Star Group Global Sales & Marketing
A born entrepreneur, with over A London property development A highly experienced senior A highly-experienced property Mike started his professional Yash has played a senior role in An established senior Marcom profes-
28 years of rich experience in the with 45 years of experience industry professional, Nick Stonley management professional, professional with 10+ years in life in banking and subsequently sional with two decades of strategic
global property markets, Santhosh in several senior roles in top possesses more than 35 years of Prakash has about two decades leading global real estate hubs, practiced law for nearly 40 years. multinationals, including Thistle leadership experience across geographies
Gowda founded the Strawberry companies, Vinod Tailor specialises experience within the residential of experience in building such as London, Singapore and He recently retired as an equity Hotels, Vodafone and Casa Forma in the property sector, technology,
Star Group in London. in business development, fund- industry. organisations, improving their Dubai. With his acute business partner from the Cripps LLP, (part of Pearl Global). He has a FMCG, BFSI, retail, and aviation sectors.
raising, creating investment competitiveness and productivity, analytics skills, he has successfully wealth of experience in M&A, tax Building brands through strategic
He successfully led property He has a strong London-centric and handling M&A in Europe and led underwriting and acquisition the country. He was responsible and treasury, and oversees the planning and development contributing
businesses in India, the UAE and contact base with experience of iconic residential schemes, for their international work to enterprise sales, establishing corporate
Singapore before setting up base In the past, he held important residential-led mixed used comprising foreign investment identity across marketing and public
in land acquisition and project is an alumnus of top schools, investment.
in London in 2007. In his career positions, such as Vice President developments and commercial relations channels, market analysis,
management. He holds an IITDelhi and IIM-Bangalore. into the UK. He was also a
covering different real estate of Global Business Development digital strategy, and crisis communica-
Honours Degree in Building. schemes in Dubai and London. trusted adviser to a number Yash also sits on the investment
geographies across continents, tions constitute her core competencies.
for Merrill Lynch and Citibank. He In the past, he enjoyed long Prior to joining Strawberry Star, he of institutional and private committee and the general
Santhosh successfully created
has worked in the UK, Africa, the stints with Berkeley Homes as its was Executive Director with Ernst At Strawberry Star, he is one of the companies focusing on all aspects partner board for Strawberry
high-value property businesses. She has advised renowned companies,
Far East, and India. Managing Director and United & Young and successfully led $400 Governance Board Directors for all of property development and Star Fund, holds an MBA and is a
Under him, Strawberry Star grew such as Nike, ABB, Volkswagen, Sikorsky,
in strength and its aggregate House Developments where he MM investment in building Multi- business entities and will be investment. Intel, Bosch Siemens, P&G, HSBC,
investments totalled close to £1 An Honorary Fellow of the was Managing Director for 7 years. location project. working very closely with vertical secretary. Lenovo, UTC, Knight Frank, Ascendas,
billion. Chartered Institute of Bankers In the past, he worked for MNCs heads for the betterment of the His main expertise is in areas Deutsche Bank, Axa, Marriott, Lodha
and Fellow of Chartered Securities He was the Managing Director- GE, BELDEN and Delton in the business. He plays an integral role such as Real Estate Development, Group, Emirates Airlines, and BBC
With a strong local presence in and Investment, he was the Developments for 3 years at leadership role. in the acquisition of schemes/sites Development Agreements, Entertainment. Prior to joining Strawber-
London and a rapidly growing Strawberry Star before moving for Strawberry Star Group. Development Funding, ry Star Group, she was the Vice-President
development pipeline, Santhosh is between 2017-18. on to the role of Non-Executive At Strawberry Star, Prakash is Commercial Property, Joint and Member of the Leadership Team at
steering Strawberry Star in Director. He will continue to responsible for improving the He is responsible for reporting Ventures (property), Property MSLGROUP, one of the world’s top
realising its volume housing vision He advises Strawberry Star in guide the company on property productivity of the organisation, Sales and Purchases, Property integrated communications firms and
of delivering 4,000 homes raising equity, debt and supporting development. enhancing operational excellence, performance to highly-valued Investment, and Secured Lending part of the Publicis Groupe.
by 2025. our housing vision, particularly leading the monthly review clients, investors. (property).
with Luton project. process with vertical heads, At Strawberry Star, she is responsible for
implementing industry best He now provides practical and driving Global Sales, Marketing &
practices and working with the commercial advice on arrange of Communications and CRM functions to
Chairman at the group level for matters in his capacity as Group strengthen the organisation’s domestic
strategic planning. Legal Counsel to Strawberry Star. and international sales mandate along
with branding, visibility and thought
leadership space in the UK property
sector.
Strawberry Star | 26 Strawberry Star | 27OUR PEOPLE
MAKE IT HAPPEN
Kaushal Niraula Yuan Sun Kekul Shah Rahul Bakshi Ben Martin
Chief of Staff Director Director Head – Investments Director
Strawberry Star Homes Strawberry Star Capital (India & Middle East Desk) Asset Management
An accomplished professional, With 10+ years of experience in An experienced Chartered An accomplished financial professional, A dedicated Asset Management
Kaushal’s core expertise lies in the UK property market, Yuan Sun Accountant (ACA) with 16 years’ Rahul possesses 15+ years’ working professional, Ben possesses
newmarket development, brand, enjoys a proven track record of experience in nancial analysis and experience in the financial services more than 10 years’ experience
M&A and commercial due investment management, Kekul industry. His expertise spans across in several service lines including
diligence, transformation and real estate projects. Her expertise has worked for agship real estate developing business and designing Block Management,
change management. He is includes leading and managing a projects, such as the Heron Tower strategies to raise funds for Portfolio Build-to-Rent and Mixed-Use
adept at blending operations broad range of external vendors, and prime residential schemes Management, Mutual Funds, Alternate property. Before joining
and strategy and leading complex stakeholders and in Central London developed by Investment Fund (Real Estate). Strawberry Star, he was the head
large-scale cross-cultural government relationships. Ronson Capital Partners. of Residential Management at
projects. Yuan has worked for Global He enjoys excellent relationship with Cluttons for 9+ years.
Fortune 500 companies and has In the past, he held senior IFAs, Distribution Houses, Private
He has over 10+ years’ stable Bankers, wealth managers and other At Strawberry Star, Ben is
delivered 3,700+ residential units positions at BDO, Citi and Heron
corporate experience with Serco Channel Distributors. He also has direct creating an in-house Asset
in and around London. At London International. In his previous stint
Pvt Ltd and Arora Group. He relationship with Corporates, HNIs, Management team to provide
Legacy Development Corporation, at AXA Investment Managers,
holds a dual bachelor’s degree in UHNIs and Family offices. full professional property
she was the Project lead for two he was the Fund Manager of management services for a
International Relations and
Politics. mixed use development schemes. ce development portfolio of freehold/leasehold
Prior to joining us, Rahul worked in
In her previous assignment, she scheme in the City of London (22 developments, and individual
senior management roles at Indiabulls
As the Chief of Staff at held key management position Bishopsgate - representing c1.3m Asset Management, Peerless Fund properties on behalf of freehold
Strawberry Star Group, he in GLA mayoral development Management, Religare Invesco Asset clients, Developers and
supports the Chairman in driving corporation, assuming under management). Management and HDFC Asset Residential Management
strategic imperatives and responsibility for leading £900m Management. companies. In addition, he works
provides critical insights towards development portfolio. At Strawberry Star, Kekul is closely with the Sales & Lettings
effective planning, business responsible for advising the At Strawberry Star, Rahul is responsible teams and our existing building
growth and organisational At Strawberry Star, she is board on new opportunities for raising equity and funds from India management teams at Sky
agility. responsible for building and and West Asian regions for our real Gardens and Hoola in London.
managing Strawberry Star Homes, estate funds.
a new business division, which funds and reporting of SPVs. In
will construct quality houses at addition, he will play a key role in
lower capital values, particularly growing the capital business and
supporting the Chairman in raising
to-let investors and international further equity/debt to deliver
investors in London Zone 3 and acquisition and creating value for
outwards. shareholders.
Strawberry Star | 28 StrawberryStar
Strawberry Star| |2729Connect with us
@strawberrystargroup @strawberrystarg strawberrystargroup strawberry-star-group insights.strawberrystar.com
Strawberry Star Group Strawberry Star Sales & Lettings
strawberrystar.com strawberrystar.co.uk
STRAWBERRY STAR GROUP LETTINGS & SALES NINE ELMS LETTINGS & SALES ROYAL DOCKS
Unit 701, Vauxhall Sky Gardens, Vauxhall Sky Gardens, Hoola, East Tower,
153 Wandsworth Road, 157-159 Wandsworth Road, 5 Tidal Basin Road,
London, SW8 2GB London SW8 2LY London E16 1UX
T: +44 (0) 207 437 1000 T: +44 (0) 203 072 0040 T: +44 (0) 207 474 1121You can also read
