The Bottle House - Canadian Beer Parlour Cathedral Mountain Lodge Feeding the Homeless Giving the People More Fruit and Veg - June 2011

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The Bottle House - Canadian Beer Parlour Cathedral Mountain Lodge Feeding the Homeless Giving the People More Fruit and Veg - June 2011
June 2011

Sysco Foodservice World

 The Bottle House – Canadian Beer Parlour
 Cathedral Mountain Lodge
 Feeding the Homeless
 Giving the People More Fruit and Veg
The Bottle House - Canadian Beer Parlour Cathedral Mountain Lodge Feeding the Homeless Giving the People More Fruit and Veg - June 2011
A premium chili full of chicken in every spoonful and
              accented with aromatic sweet basil and a splash of lime
              for an indulgent, yet well-balanced dining experience.
              Verve® Chicken Basil Chili features a trio of beans
              and contains 1 full serving of vegetables, vitamin C
              and iron and is a high source of �ibre.

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              KLONDIKE CHILI                              VEGETABLE CHILI                             VERVE CHICKEN BASIL CHILI
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              No.1 branded beef chili in                  An excellent tasting vegan chili            NEW Premium chili in a pouch
              Canadian Foodservice*.                      for special menus.                          for an indulgent, yet well-balanced
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CFS_1172_Chili_Trade_Ad_v2.indd 1                                                                                                            1/27/11 12:26:01 PM
The Bottle House - Canadian Beer Parlour Cathedral Mountain Lodge Feeding the Homeless Giving the People More Fruit and Veg - June 2011
IN THIS ISSUE

5
         FEATURES
    2    Director’s Message
    4    J&J’s Marketing Tip of the Month
    5    The BottleHouse –
         Canadian Beer Parlour

    7    Sysco Recipes
    9    Cathedral Mountain Lodge
    10   10 Places to Dine – Seafood
    12   June 2011 at a Glance
    15   Giving People What They Want –
         More Fruit and Veg
         by Jennifer Allford

    16   Growing Business
    17   Feeding the Homeless at Sysco Calgary

                                 sysco.com       1
The Bottle House - Canadian Beer Parlour Cathedral Mountain Lodge Feeding the Homeless Giving the People More Fruit and Veg - June 2011
Foodservice World is Published monthly by
    Sysco Food Services of Calgary

             4639 – 72 Avenue S.E.
              Calgary, AB T2C 4H7
           Telephone: 403.720.1300
            Facsimile: 403.720.1593

       For advertising rates, information,
    letters, suggestions or ideas contact us
                                                     CHECKING IN
              at the numbers above.
                                                     The Director’s Message
          Sysco Calgary Marketing
             Marketing Manager
                Joe Sheptak                          As we move through the first half of 2011, many
           Marketing Coordinator                     food service trends that emerged last year
               Gord Landry                           continue to gain momentum. There seems to be
                                                     common themes popping up on menus all across
            Editorial Enquires                       the country, as operators look to bring new ideas
        Please call 403.723.6239 or                  and new offerings.
           fax 403.720.1593 or
        email to fsw@cgy.sysco.ca                    One common trend throughout North America
             www.sysco.com                           is the “farm to fork” initiatives that are a response
                                                     to consumer demand for local items and the
                                                     opportunity to support the local economies. When
              Creative Design by
                                                     you ask the food service industry for the definition
                                                     of local, you are greeted with many different view
                                                     points. There are wide spread opinions ranging
                                                     from “around my city or town” to “anything Canadian.” Back in January Sysco Calgary
                                                     launched our own “Go Local” initiative and because our trading region is so vast, we
                                                     defined local as western Canadian. We decided to let our customers take our broad
                     Printed by
                                                     definition and base their purchasing according to their own opinions.

                                                     Another trend that has reappeared in the south western United States is the resurgence
                                                     of high end food trucks. These trucks are focused on high quality ethnic cuisine sold
                                                     at affordable prices. Don’t be surprised to see these popping up in major cities across
                                                     Canada.

                                                     Breakfast is seeing an explosive growth in not only the quick-service restaurants, but
                     Campbell’s                      also in full-service restaurants. Consumers are looking for healthy options balanced with
                       Ecolab                        indulgent offerings. Choosing pleasure seeking foods with nutritious ingredients allows
                  Golden Boy Foods
                        Kraft                        patrons to feel a little better about eating the foods they love.
                    Lamb Weston
                     Maple Leaf                      As we slide into the back half of 2011, we will continue to see increased competition in all
                    Select Ready
                      Unilever
                                                     segments, in all day parts. The need to be different and better will lead to increased menu
                   Walt’s Produce                    innovation carrying current trends to new levels and the evolution of new trends to meet
                    Windsor Salt
                                                     consumers demand as the cycle continues at a much more rapid pace.

        ©2011 by Sysco Food Services of Calgary
                   All rights reserved.

          Please recycle this issue after reading.

                                                     Cam Bowles
                                                     Director, Business Resources & Marketing

                                                     Ask your Marketing Associate about our new “Success Through Innovative Resources” brochure.

2                                 sysco.com
The Bottle House - Canadian Beer Parlour Cathedral Mountain Lodge Feeding the Homeless Giving the People More Fruit and Veg - June 2011
dressings offer multiple solutions across your menu!
                       Minimize labour and maximize menu distinction with these delicious ideas:

                              Flavour Builders:                                                                         Marinades:
                              • Finish a kebab of grilled                                                               • Blend with jerk paste to make
                                chicken or pork with a drizzle                                                            a creamy jerk marinade for
                                of dressing                                                                               chicken or pork
                              • Drizzle over a vegetarian pita,                                                         • Blend with lemon zest and
                                such as a falafel                                                                         minced fresh herbs to make a
                              • Add to mayonnaise to create                                                               creamy lemon-herb marinade
                                a rich binder for chicken salad                                                           for grilled chicken
                              • Mix with crabmeat or tuna
                                fish, adding lemon zest                                                                 Glazes:
                                and scallions                                                                           • Add curry powder and
                              • Add to seafood salads, such                                                               mango chutney (or orange
                                as shrimp or lobster salads                                                               marmalade) for an
                                                                                                                          Indian glaze
                              Dipping Sauces
                              (serve with):                                                                             Plus 1s:
                              • Summer-grilled chicken                                                                  • Add chunky tomatoes for a
                                                                                                                          signature salsa
                              • Raw or marinated vegetables
                                for shareable appetizers                                                                • Add Cajun seasoning for a
                                                                                                                          spicy dip that’s perfect with
                              • Spicy chicken wings or
                                chicken tenders                                                                           fried calamari or chicken tenders
                                                                                                                        • Add capers, then serve with
                                                                                                                          crab or fish cakes
                              Spreads:
                              • Spread in a fish taco
                                                                                                                        Plus 2s:
                              • Add to a spicy chicken panini
                                                                                                                        • Add puréed chipotle and lime
                              • Use as a spread in mini tea                                                               juice, then spread on a sandwich
                                sandwiches
                                                                                                                        • Add cucumber and fresh
                              • Spread on a BLT or                                                                        mint, then dollop over
                                club sandwich               For these great recipes and menu ideas, visit:                poached salmon
                                                         www.kraftfoodservice.ca/purekraft

          Farmer’s Market Salad with Grilled Salmon. Here,                            Indian Curried Chicken Kebab. Instead of traditional yogurt,
          Pure Kraft Ranch Dressing complements a fresh-from-the-market salad         Pure Kraft Ranch Dressing, with the addition of curry powder, acts as
          of new potatoes, corn, wax beans, fava beans, radishes, cucumbers,          a marinade here for the skewered chicken, deepening the flavour profile
          grape tomatoes, broccoli and grilled salmon.                                with an easy “Plus 1”.

                                                                                                                                             1-800-70-KRAFT

                                                                                #0249795
52602_Kraft_RecipeSheet_Ranch_10x13.indd 1                                                                                                                26/04/11 10:46 AM

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The Bottle House - Canadian Beer Parlour Cathedral Mountain Lodge Feeding the Homeless Giving the People More Fruit and Veg - June 2011
Sysco       Resource Centre

 J&J’s Marketing Tip of the Month
 Evaluating your Success
H   How do you know if your promotion will be/has been successful? This
    is the number one question a business asks before, during and after
    they have run a promotion.

    As you prepare for your next promotion, here are a few tips to help you
                                                                               behind the promotion. How can you do this? Ask for their input to the
                                                                               promotion, and let them have the opportunity to participate in the
                                                                               planning. Another way is to hold a promotion within the promotion to
                                                                               get your staff excited and engaged. If the promotion is about the new
                                                                               chocolate swirl milkshake, then the staff member who sells the most
    evaluate the success of your promotions:
                                                                               wins a $50 gift card or dinner for their family.
    Have a promotional tracking system. Track everything that you do
    with your promotion, when you sent out your marketing materials,           Have your promotion based around a theme. If you want your
    when the greatest response is to your materials, how many came back,       promotion to stand out from the promotion down the street, you need
    how many are outstanding, how many repeat new customers did                to make sure it draws people in. Hold your promotions when you know
    this bring to your establishment, etc. Make sure you capture as much       your competition is not holding theirs. By making your themes fun and
    information as possible and not only review it once the promotion is       exciting you will attract new customers who might have just passed on
    over, but at the midway point to allow you the opportunity to make         by. A theme will also help your staff get excited about the promotion
    subtle changes. Don’t forget to put a copy of every piece of marketing     and that will give the promotion the energy needed to be successful.
    collateral in a file with your tracking for you to refer to when you are
    reviewing the results.                                                     Promotions are a great way to thank existing customers and bring new
                                                                               customers through your doors. Remember that it does not need to be
    Develop a budget first before you start to spend. One of the biggest
                                                                               “free” to attract people to your establishment. A promotion is meant
    mistakes a company makes when it comes to developing a promotion
                                                                               to keep you “front of mind” with new potential and existing customers
    is they spend first, and then develop a budget. Promotions can be
                                                                               and to increase your profits. Do this by giving them a reason to come
    a costly endeavor if you don’t have a budget in place. Unneeded
    expenses can rise up quickly, and there is always something that is        back over and over again with the added opportunity that they will
    forgotten about. It is a good idea to have 10% of your budget allocated    bring you other new customers like friends and family.
    for the unknown expenses that may come up during the execution.
                                                                               For more tips on how to help drive traffic through your doors, speak
    Get your staff involved. One of the quickest ways to have a promotion      with your Marketing Associate today to arrange a meeting with Sysco
    end before it has time to gain traction is for your staff not be 100%      Calgary’s Marketing Department.

4                          sysco.com
The Bottle House - Canadian Beer Parlour Cathedral Mountain Lodge Feeding the Homeless Giving the People More Fruit and Veg - June 2011
Featured Customer          Sysco

The

                                                         Canadian Beer Parlour
T  he introduction of fusion cuisine in the
1970s brought new and exciting challenges
to restaurateurs and chefs worldwide.
                                                  by a large selection of over 70 different beers,
                                                  most of which come from across Canada. The
                                                  easy to find location on the corner of Memorial
                                                                                                     age of 24 he was already the Executive Chef
                                                                                                     of a large hotel and conference centre. Chef
                                                                                                     Puccinelli brings years of culinary training and
Experimenting with the combination of             Drive and 10th Street make it a great place to     knowledge to The BottleHouse, combining
various culinary traditions to make unique        dine either inside or on the patio while people    the techniques and processes of fine dining
flavours and dishes started a whole new trend     watching beside the Bow River.                     cuisine with comfort food from various world
in the restaurant industry. The fusion style                                                         locals, including his native Peru.
helped reinvigorate the industry, inspiring       Not to be overshadowed by the large drink
chefs to create new dishes and flavours never     menu, the true backbone of a successful            Parry Roy and Chef Puccinelli note that the
before seen on a menu.                            gastopub is its cuisine. When operating partner    success of The BottleHouse began with the
                                                  Parry Roy first purchased The BottleHouse he       hard work and trust they built with each other
Inspired by the success of restaurants            knew finding the perfect chef was the number       while opening the restaurant. Once Parry took
featuring fusion cuisine, pub owners in           one priority. The search ended with Parry’s        possession of the building they only had 27
England began a new experiment. Business          introduction to award winning Executive Chef       days to clean, update the interior, and finalize
owners and chefs worked together fusing the       Hans Puccinelli. Chef Puccinelli’s extensive       the menu. Together they learned they shared
atmosphere, beer selection and laid back style    training at fine dining restaurants in Florida,    a common work ethic and a responsibility to
of a pub with the mastery of cuisine and menu     Ontario and Calgary culminated with the            the basic concept of a gastropub, to share
selection of a fine dining restaurant. A new      achievement of his Red Seal Certificate. By the    the passion of cuisine in a comfortable
style of business was created, “the gastropub”.                                                      atmosphere.
Growing in popularity in North America since
2000, gastropub’s specialize in serving high-                                                        The payoff is a rustic, Canadian style pub
end food and beer in a pub style setting.                                                            featuring world class cuisine. The difference
                                                                                                     at The BottleHouse is that while you are still
Bringing the gastropub to Calgary’s trendy                                                           eating food good enough to be featured at
Kensington neighbourhood, The BottleHouse                                                            a fine dining restaurant the pricing on their
Canadian Beer Parlour is a shining example                                                           menu wont burn a hole in your pocket. Parry
of how this new business idea is revitalizing                                                        and Chef Puccinelli’s combination of hard
the pub scene in Calgary. Opening in April                                                           work, expertise and knowledge make The
2010, The BottleHouse specializes in bringing                                                        BottleHouse a must visit for anyone interested
customers first class cuisine complimented                                                           in great food and drink.

                                                                                                                    sysco.com                           5
The Bottle House - Canadian Beer Parlour Cathedral Mountain Lodge Feeding the Homeless Giving the People More Fruit and Veg - June 2011
6   sysco.com
The Bottle House - Canadian Beer Parlour Cathedral Mountain Lodge Feeding the Homeless Giving the People More Fruit and Veg - June 2011
Resource Centre         Sysco

Sysco Recipes
From the kitchen of: Christopher Sprentz CCC,   Apple Custard Tart                                Sweet Chicken Wrap with
Culinary Business Resources Specialist, Sysco                                                     California Cling Peaches
Calgary                                         Courtesy of: Washington Apple Commission
Cherry Chicken Salad Sandwich                   Yield: 24 servings; 3 tarts, 8 wedges each        Courtesy of: California Cling Peach Board
                                                                                                  Yield: 6 Servings
                                                Ingredients:
Courtesy of: Cherry Marketing Institute, Inc.
                                                3 lbs. Sysco Imperial fresh apples, peeled,       Ingredients:
Yield: 2 to 4 servings (depending on size of
                                                     cored                                        1-14 oz can or 398 mL Sysco Imperial peach
croissants)
                                                3 each Sysco Classic 9-inch pie shells, baked         halves in light syrup, drained and coarsely
                                                2 ¼ cups low-fat milk                                 chopped
Ingredients:
                                                6 each Wholesome Farms large eggs                 1 cup or 250 mL Wholesome Farms Sour
2 cups Sysco Classic Diced cooked chicken ¾”    3
                                                 /4 cup Sysco Classic granulated sugar                cream
½ cup Dried tart cherries
                                                1 Tbsp. pure vanilla extract                      1 lb or 455 g Sysco Classic Boneless, skinless
3 Sysco Imperial Green onions, sliced
                                                ½ tsp. Sysco Imperial/McCormick ground                chicken breasts
½ cup 1756 Mayonnaise
                                                     cinnamon                                     2 Tbsp or 25 mL Northern Legends Barbecue
¼ cup Plain Yogurt
                                                ¼ tsp. salt                                           sauce
1 tablespoon Sysco Supreme Lemon juice
                                                                                                   ½ cup or 125 mL Sysco Natural onions,
To taste Sysco Imperial McCormick freshly
                                                Directions:                                           sautéed
ground black pepper
                                                1. Cut apples into thin slices. Arrange 1         ¼ cup or 50 mL Sysco Natural cilantro,
Sysco Natural Lettuce leaves
                                                   pound slices in each shell.                        chopped
Chopped fresh parsley
                                                2. Blend remaining ingredients. Pour 1¼ cups      1 ½ Avocados, sliced into 12 slices
2 to 4 croissants
                                                   custard into each pie shell.                   Block & Barrel 12” flour tortillas, warmed
                                                3. Bake tarts at 325°F. about 45 minutes until
Directions:
                                                   custard is barely set. Cool; cut each into 8   Directions:
1. Combine chicken, cherries and onions in a
                                                   wedges.                                        1. Stir peaches into sour cream. Refrigerate
   large bowl; mix well.
                                                                                                     until using.
2. In another bowl, combine mayonnaise,
                                                                                                  2. Lightly brush chicken breast with barbecue
   yogurt, lemon juice and pepper; pour over
                                                                                                     sauce and grill until cooked through, 12 to
   chicken mixture. Mix gently. Refrigerate,
                                                                                                     15 minutes. Let cool; cut into strips.
   covered, 1 to 2 hours.
                                                                                                  3. Toss chicken strips with sauteed onions
3. Spoon chicken salad on sliced croissants;
                                                                                                     and cilantro.
   top with lettuce. Garnish with parsley, if
                                                                                                  4. Top each tortilla with 1/4 cup (50 mL)
   desired.
                                                                                                     chicken strip mixture, 1 slice of avocado
                                                                                                     and 2 tbsp (25mL) peach sour cream
                                                                                                     mixture. Roll up tortilla and serve warm.

                                                                                                                 sysco.com                          7
The Bottle House - Canadian Beer Parlour Cathedral Mountain Lodge Feeding the Homeless Giving the People More Fruit and Veg - June 2011
Who cares if one restaurant “makes it” when there’s
      always a dozen more right down the street?

    Sysco
     does.
                    Every day good restaurants come and go. At Sysco, we’re working
                    to eliminate the “go” part. We support our customers, offering
                    expert guidance on mastering the business end of restaurant
                    success. The way we see it, every restaurant that stays open is a
                    triumph – for owners and staff, for us, and most importantly for    sysco.com
                    the people out there who just love good food.

8       sysco.com
Resource Centre         Sysco

O
Over the last 15 years perhaps no subject
has been more debated than that of
environmentalism, conservation and
sustainability. Although it seems like a modern
                                                            Lodge
day topic the ideals and social movement
behind these “Green” initiatives can be traced     “we use only Ocean Wise sustainable seafood,
back almost 150 years. The true origins of         organic local beef and as much local produce as
environmentalism can be traced back to laws        we can depending on the season.”
created to protect the environment during the
industrial age.                                    Among the other benefits Chef Holmes has
                                                   seen while using sustainable, local and organic
Today, the reverberations of these original        product is customer’s response to the menu
environmental laws remain in the forefront of      has been extremely positive. “We stay honest
industry and at home. In the restaurant industry   with our customers about the products we use,”
major changes have occurred even in the last       explains Chef Holmes, “by training all our staff
year with scores of businesses trying to “Go       on the local farms and fisheries. Customers
Green”. For some this means using energy           get a greater sense of the product and the
conservational light bulbs and equipment,          overall dining experience is enhanced by the
watching waste, and using food scraps for          gained knowledge that what their eating is
compost.                                           environmentally sustainable as well as great
                                                   tasting.”
For Chef James Holmes of Cathedral Mountain
Lodge the effects of the environmental             As the popularity of eco-tourism continues to
movement are felt everywhere in his kitchen,       drive individuals into Canada’s National Parks,
including his menu.                                staying ahead of the curve when it comes to
                                                   new eco-friendly trends can be a challenge.
The location of the Lodge within Yoho              Chef Holmes believes the key is to look at what
National Park means Chef Holmes and his            is being done in the kitchens and menus of
staff take extra care to stay knowledgeable        larger cities and to bring those trends to the
about current environmental trends as well as      Rockies.
focusing on creating superior quality cuisine
for the restaurant. Since becoming Executive       Chef Holmes knows the future success of
Chef in 2008 Chef Holmes has worked with           maintaining an “environmentally conscious
Sysco Calgary to maintain and conserve the         restaurant” in an ever changing industry
pristine nature of Yoho National Park and its      is largely dependent on the relationship
surrounding areas by using as much sustainable     foodservice providers such as Sysco have with
and environmentally safe products as possible.     restaurant owners and chefs. “By keeping a
“Our menu is predominately sourced from            stable, honest relationship and continuing to
Canadian ingredients, with 90 percent coming       build upon the availability of local and organic
from BC and Alberta”, explains Chef Holmes,        products, I believe this trend is here to stay.”

                                                               sysco.com                          9
Sysco        Resource Centre

                                    Places to Dine – Seafood
                                                                                             Grey Eagle Casino -
              Extreme Restaurant & Catering -                                                3777 Grey Eagle Dr, Calgary, Alberta
              #8 8607 48 Ave NW Calgary, Alberta
                                                                                             The Grey Eagle Casino in SW Calgary offers a
              Come enjoy some of the best quality seafood in town.                           weekly Seafood Buffet every Thursday evening
              Choose from a great variety of seafood that includes                           from 4:30 to 10 p.m. featuring crab, lobster tails
              Sole Almandine to their special Seafood Platter and                            and claws, mussels, oysters, shrimp, and a full
              everything in between. Other popular choices include                           dessert selection. The buffet also includes many
              Salmon, Trout, Tilapia, Mahi Mahi, Scallops and Prawns,                        safe choices for diabetics.
              all of which are finished in a unique and flavourful way.

                                                                                                           Globefish Sushi & Izakaya – Various location in Calgary
                             Soho Bar and Grill -
                             801 6 St SW, Calgary, Alberta                                                 Globefish is famous in Calgary for their great tasting Sushi and
                                                                                                           Sashimi as well as for being the first Izakaya style restaurant
                             Soho’s selection of seafood includes their                                    in Calgary. The word Izakaya is the Japanese word used to
                             Seafood Jambalaya, Crawfish Ravioli, and the                                  describe the Japanese version of a Tapas bar. The fine selection
                             must try Crab Cake Burger. What makes Soho’s                                  of fresh Sushi and Sashimi at Globefish make a must stop for
                             selection of seafood even more unique is that                                 any seafood lover or enthusiast of Japanese style cuisine.
                             their menu includes the Dock Report, which is
                             a special daily fresh seafood item that changes
                             almost daily.

                                                                                                  Murrieta’s West Coast Bar & Grill -
                                                                                                  808 1 St SW, Calgary, Alberta

        The French Quarter Café - Unit 100, 1005                                                  The popular downtown Calgary location of Murrieta’s
        Cougar Creek Dr, Canmore, Alberta                                                         features a fantastic menu that showcases a variety of fresh
                                                                                                  seafood choices. The selection includes Tempura Prawns,
        The French Quarter Café in Canmore features a                                             Ahi Tuna Tartare “Cannolis”, Seafood & Chicken Curry, and
        great selection of seafood choices made famous                                            the Simple Fish. The Simple Fish feature lets you choose
        by the beautiful city of New Orleans. Chef Michael                                        between five varieties of fresh seafood paired with your
        Raso travels to New Orleans at least once a year                                          Choice of a Spicy Maple Ginger Dressing, Blackberry
        to bring back the unique flavours of the City’s                                           Chutney, or Saffron Brown Butter.
        famous cuisine. Seafood selections at the French
        Quarter include, Louisiana Crab Cakes, Jambalaya,
        Fried Oysters, Seafood Gumbo and more.
                                                                                                                The Ranche -
                                                                                                                Fish Creek Provincial Park, Calgary, Alberta

                                                                                                                Although the Ranche’s dinner menu features only two
        Alloy -                                                                                                 main dishes featuring fresh seafood the quality and
        220 42 Ave SE, Calgary, Alberta                                                                         flavour are enough to gain them notoriety as one of the
                                                                                                                best places to enjoy seafood in Calgary. The first dish
        Alloy’s fusion inspired cuisine makes                                                                   features Caraway Crusted Red Spring Salmon with a
        seafood a perfect fit to their menu.                                                                    Grainy Dijon Cream Sauce. The other seafood selection
        Specialties include Indian butter                                                                       features Seared Sea Scallops with side striped Shrimp
        prawns, roasted halibut and lobster                                                                     and Chorizo & Fennel Risotto. Enjoy!
        fettuccini.

                                                                                                                           Eden at the Rimrock Hotel -
                                                 Maple Leaf Grille -                                                       300 Mountain Ave, Banff, Alberta
                                                 137 Banff Ave, Banff, Alberta
                                                                                                                           This AAA Five Diamond award winning
                                                 The Maple Leaf Grille in Banff features                                   restaurant features a number of quality
                                                 lobster, crab, scallops, mussels and                                      seafood choices on their menu. Options
                                                 oysters that are delivered fresh six days                                 include Alaskan King Crab, Lobster
                                                 a week. The Crab & Sweet Potato Phyllo                                    Bouillabaisse with Arctic Char and Sable Fish
                                                 Parcels are a must try for any seafood                                    and Langoustine.
                                                 lover.
10                          sysco.com
More than just baking...

         dried fruit & nuts
... the start of wholesome creations

                                       sysco.com   11
Sysco   Calendar of Events

  June 2011
  Sing & Wing Karaoke at Average Joes                    1      Titans Twisted Tavern 2nd Anniversary Party
                                                        WED
  Sports Bar Lethbridge
                                                         2      Sloan at the Republic
                                                        THURS
  The Emeralds at the Deerfoot Inn & Casino              3
                                                         FRI
  The Calgary Ukrainian Festival at the Acadia           4      Supertramp at the Saddledome
  Recreation Complex (June 4 – 5)                        SAT
                                                         5
                                                        SUN     Carifest at various locations in Calgary (June 4-11)
                                                         6
  The Big Rock Eddies at the Jack Singer Concert Hall   MON
                                                         7
                                                        TUES
                                                         8      The National at Spruce
                                                        WED
                                                                Meadows (June 8–12)
  Calgary Vipers vs. Chico Outlaws at                    9
                                                        THURS
  Foothills Stadium (June 9 – 12)
                                                         10
                                                         FRI
                                                         11
                                                         SAT
                                                         12
                                                        SUN
                                                         13
                                                        MON
                                                         14     Calgary Vipers vs. Lake Country Fielders at
                                                        TUES
                                                                Foothills Stadium (June 14 – 17)
                                                         15
                                                        WED
                                                         16
                                                        THURS
                                                         17
  Bluegrass Festival at the David Thompson Resort        FRI    Greek Festival at the Greek Community Centre
  (June 17 – 19)                                         18     Calgary (June 17 – 19)
                                                         SAT

  Father’s Day                                           19
                                                        SUN
                                                         20
                                                        MON
  First Day of Summer                                    21     St. Jean Baptiste Day
                                                        TUES
  Don Williams at the Jubilee Auditorium                        Rhianna at the Saddledome
                                                         22
  Jethro Tull at the Jubilee Auditorium                 WED     Sled Island Music Festival in Calgary (June 22-25)
                                                         23
                                                        THURS
  Dr. Hook at Average Joes Sports Bar Lethbridge                The Dropkick Murphy’s at MacEwan Hall
                                                         24
                                                         FRI
  Brian Wilson at the Jubilee Auditorium                 25
                                                         SAT
                                                         26
                                                        SUN
                                                         27
                                                        MON
                                                         28
  The Black Keys at the Stampede Coral                  TUES
                                                         29
  Wicked at the Jubilee Auditorium                      WED

  NOFX at MacEwan Hall                                   30     Honeymoon Suite at Average Joes Sports Bar
                                                        THURS
                                                                Lethbridge

12                   sysco.com
4 x 2 Litre pouch - 0304172

                              sysco.com   13
®

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Sysco_Table_Ad_May3_Outlines.indd 1                   5/3/10 11:11 AM

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                                                                                                     Cuddy Heritage (Fresh)
                                                                                                     •   2728715 Smoked Turkey Breast 2x3.3kg
                                                                                                     •   4312468 Smoked Chicken Breast 2x3.3kg

                                                                                                     Cuddy Classics (Fresh)
                                                                                                     •   2698934 Montreal Smoked Turkey Breast 2x3.7kg
                                                                                                     •   8353609 Sundried Tomato/Basil Turkey Breast 2x3.7kg
                                                                                                     •   0155911 Oven Roasted Turkey Breast 2x3.7kg

                                                                                                     Cuddy Servemaster (Frozen)
                                                                                                     •   2698835 Breast/Thigh Roast Cooked Frozen 2x3.7kg
                                                                                                     •   2699445 Turkey Breast Roast Cooked Frozen 2x3.7kg
                                                                                                     •   0344606 Turkey Breast, Raw Frozen 5x1.5kg
                                                                                                     •   2698611 Turkey Breast/Thigh Roast Cooked Frozen 2x4.5kg
                                                                                                     •   2698744 Turkey Breast Roast, Raw, Frozen 2x4.5kg

                                                                         FOR MORE INFORMATION ON THESE PRODUCTS: PLEASE CONTACT PJB PRIMELINE (866) 336-3663

14                                        sysco.com
Resource Centre          Sysco

                More
                 ore Fruit and Vegg

S
Study after study indicates that diners really
would like to eat better. They know that eating
well is key to their health and they really do want
to try to eat their eight servings of fruits and
vegetables every day.

You and your menu can help them do that.
                                                      lower and appetites for fresh, crisp produce
                                                      is especially high? Somehow, from a diner’s
                                                      perspective, consuming the correct number of
                                                      servings of fruits and vegetables is no longer a
                                                      chore and far more a joy while dining on a patio.

                                                      So as you create your summer menus, keep
                                                                                                          sure your servers mention the daily vegetable
                                                                                                          special along with the entrée specials at the
                                                                                                          table.

                                                                                                          Or, take a page from other cultures by taking the
                                                                                                          heat off the meat. You can develop complete
                                                                                                          plates without animal protein. Monkeydish.com
And, you won’t be alone. A recent National            in mind the advice from Canada’s Food Guide         refers to the Indian custom of thali, a selection
Restaurant Association survey of more than            to make half of the plate – every plate – fruit     of different small bowls of food served together
1,500 professional chefs across the U.S. found        and vegetables. Or as Monkeydish.com calls it;      on a tray. In India, a thali may include rice, dahl,
that a significant number of chefs are thinking       “supersizing” the fruits and vegetables you offer   vegetables, yogurt and chutney, but you can
about changing their menus to give a more             your customers.
                                                                                                          invent your own thali menu to dress up more
health conscious clientele what they want.
                                                      “Why should only burgers, fries and sodas be        produce on the plate.
More than 20 per cent of the chefs said               supersized?” asks Monkeydish.com “Consider
                                                                                                          Your customers know that they should eat
restaurants should beef up the number of diet-        revising at least some of your plate concepts to
                                                                                                          more fruits and vegetables and by doing so
conscious menu selections, including more             bring the vegetables center stage.” Here are a
                                                                                                          they’ll consume fewer calories and less sugar
items with lower sodium and fat and fewer             couple of tips from Monkeydish.com on how to
                                                                                                          and salt – all important factors for their health.
calories. Nineteen percent of the chefs suggested     do that.
                                                                                                          You can keep them coming through the door
increasing fresh produce options on menus.
                                                      You can elevate the prominence of your              by helping them take a bite out of their daily
What better time to add fruits and vegetables         vegetable offerings by creating daily special       recommended intake of fresh fruits and
to your menu than summer, when costs are              sides of veg along with your daily features. Make   vegetables.

                                                                                                                          sysco.com                          15
Sysco      Resource Centre

     Growing Business

     STORAGE TIPS…
     and Other Fun Facts
     Oranges: Can be stored in your walk-in or in
     the coolest part of your walk-in. In fact, at room
     temperature, Oranges will gain more juice
     content and will have better flavour.

     By the way…The word “Orange” comes from              THE
     an ancient Sanskrit word. It has nothing to do       LAST
     with the color. If you peel an Orange in a room,     MANGO
     everyone in the room knows it. The ancient           IN PARADISE
     word means “fragrance.” The Orange is one of
     the most fragrant fruits on earth.                   Capt. Jack Sparrow has
                                                          made all things tropical
     Red Bell Peppers: Because Red Bells are              a hit…and not just his
                                                                                                                                             oblong or round,
     “riper” than Green Bells, they will decay faster                                                                                     and the skin color
                                                          Rum. With the fourth “Pirates
     than Green Bells. Keep Red Bells enclosed, out                                                                    ranges from red to golden to green.
                                                          of the Caribbean” opening this month, move
     of the open air, and away from the air-flow                                                              The flesh, which ranges from mellow yellow
                                                          over Apples and Oranges, Tropical fruit is
     from the cooler fan.                                                                                     to deep orange, surrounds a pit that is usually
                                                          hot, especially the Mango. Just the sound of
                                                                                                              large and flat. Even before peeling, the aroma
     By the way…Hot-house Red Bell Peppers have           the word is alluring, conjuring up images of
                                                                                                              hints at the flavour of the fruit. Mangoes have
     three times more Vitamin A than field-grown          a tropical paradise with sun-baked beaches,
                                                                                                              traced back at least 4,000 years to Southeast
     Red Bell Peppers and twice the Vitamin C.            swaying palm trees and pulsating music. Their
                                                                                                              Asia, including India, where they were
                                                          exotic taste has hints of Pineapple, Guava and
                                                                                                              considered sacred.
     Apples: Need to be kept ice cold, in the             tree-ripened Peaches. It almost makes the
     coldest part of your walk-in, away from              flavour of an apple or pear seem almost bland
                                                                                                              MANGOES: CURE FOR THE
     any condensation or moisture. Do not                 in comparison.
                                                                                                              COMMON COLD
     merchandise apples this time of year on an
     unrefrigerated display case. Once apples come        According to the National Mango Board,
     out of controlled atmosphere storage, they will      mango consumption quadrupled in the U.S.            Perhaps Capt. Jack Sparrow knew a thing or
     ripen 8 times faster at room temperature and         from 1980 to 2008.The most popular fruit eaten      two about immortality because of the Mango.
     become mealy, very quickly.                          in the world today…is indeed the Mango. It is       In parts of the world, some believe the Mango
                                                          known as the “Peach of the Tropics.” The main       juice will make people immortal. That may
     By the way…That whitish film you may see on          Mango varieties commercially grown today            only be legend or lore, but there is indeed
     the apples is actually the breakdown of the wax      are the Ataulfo, Tommy Atkins, Kent, Keitt and      enough to talk about when it comes to Mango
     on the fruit. Each time the apple goes from cold,    the Hayden.                                         nutrition. Mangoes are loaded with Vitamins
     to warm, to cold, to warm, the condensation                                                              A and C. According to Dr. Wanda Howell at the
     build up will eventually breakdown the wax,          Although there are more than 1,000 known            University of Arizona’s Nutritional Sciences
     giving it that whitish film.                         Mango varieties, you can categorize them            Department, there is growing evidence that
                                                          into two main types. These two main types           the “fibre, minerals and phytochemicals found
     Onions: New crop onions have a larger cell           are named after the shape that you find the         in Mangoes can help prevent some forms of
     structure, with more water content. This makes       Mango, the Knife blade and the Kidney. Take         cancer.” Green Mangoes actually have a lot
     a new crop onion more susceptible to bruising.       a look at an Ataulfo variety. It is a knife blade   more Vitamin C. As the fruit ripens, it may lose
     You need to handle these new crop onions             type. Haydens and Tommy Atkins, two of the          some Vitamin C, but it gains Vitamin A. Those
     very gently, like a new born baby.                   most popular Mangoes grown today, have the          two vitamins are very powerful anti-oxidants
                                                          shape of a Kidney. Properly ripened, the Mango      that help eliminate free-radicals in the body,
     By the way…What makes the onion sweeter              is probably one of the sweetest fruits grown on     helping to prevent heart disease and cancer.
     when you sauté it? The two main compounds            earth. It is also one of the messiest.              In Mexico, the leading producer of Mangoes
     found in an onion are sugars and puruvates,
                                                                                                              today, the fruit, its leaves and seeds are used to
     or acids. When you heat an onion, you “bring         MEET THE MANGO
                                                                                                              treat a variety of ailments, such as respiratory
     the sugars out,” not by raising the sugar levels,
                                                          Mango varieties differ greatly in both              infections (the common cold), parasitic
     but by reducing the acids. Heat dissipates the
                                                          appearance and flavour. The shape can be            problems and digestive disorders.
     acids, which makes the onion…sweeter.

16                         sysco.com
Resource Centre   Sysco

Feed the Homeless
at Sysco Calgary

B
Back in February Sysco Calgary’s 5 Star WeCare Committee organized there 4th
major community outreach event. On February 12, 2011 members of the committee
came together at Sysco Calgary for the Feed the Homeless Event benefiting the
underprivileged at the Calgary Drop-In Centre.

During the event Sysco Calgary volunteers helped by providing a hot meal and
a bagged lunch to nearly 1000 individuals in need, all courtesy of Sysco and our
generous vendor sponsors.

We would like to thank the following vendors who showed their support:

    Tree of life                      BC tree fruits
    McCormick Canada                  Giacobazzi
    Kellogg’s                         Calkins and Burke
    Lilydale                          David Roberts
    Nestle Canada                     Unilever
    Calgary Italian Bakery            Guest supply services
    Canada Dry Motts                  Heritage Frozen

                                                                                   sysco.com                17
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