CALGARY'S ARTS ORGANIZATIONS

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CALGARY'S ARTS ORGANIZATIONS
CALGARY’S ARTS
ORGANIZATIONS

                 Crowd at Sled Island 2010.
CALGARY'S ARTS ORGANIZATIONS
TABLE OF CONTENTS
E X E CUTIVE SUMMARY
04      IN TRODUCTIO N
04      ABOUT THE O P ER AT I N G G R AN T P R O G R AM
05      HIGHLIGHTS
05      Attendance a nd P a r t icip a t ion
05      Em pl oyment a nd Ar t is t s
06      Vo l unteers
06      Educati o n
07      Faci l i ti es
07      Eco no mi c Co nt rib ut ion

INT R O DUCTIO N
10      IN TRODUCTIO N
10      ABOUT THE O P ER AT I N G G R AN T P R O G R AM
12      OPERATIN G G R AN T P R O G R AM GR O WT H
12      ACKN OW LED G EMEN T S

AT T E NDA NCE, PARTI C I PATI ON AN D VOL U N T E ER S
15      CALGARIAN S AR E ACT I VELY EN GAG ED I N T H E IR LOCA L A RT S S C E N E
17      Cal gary Yo ung P e op le’s T h ea t r e
17      In- Defi ni te Ar t s S ocie t y
17      VOLUN TEERS AR E AN ES S EN T I AL S O U R CE OF P OW E R
20      Vo l unteeri s m ins p ires coop era t ion a nd lea de r s h i p

E M PLOYMENT A N D ARTI STS
22      THE ARTS SE CTO R EMP L OYS CL O S E TO 9, 00 0
24      How many pe op le d oes it t a ke t o la unch a n ew ba l l e t ?
25      Sl ed Is l and Mus ic a nd Ar t s F es t iva l

E D UCATIO N
28      ARTS EDU CATI O N S PAN S A L I F ET I ME
33      Cal gary’s art s orga niza t ions a r e h e a d ing t o t h e s c h o o l s
34      Arts educati on cont inues a f t e r s ch ool
35      Arts educati on is f or a ll a ges

FAC I L ITIES
37      CITIES NEED CR EAT I VI T Y, CR EAT I VI T Y N EED S S PAC E
38      Cal gary Fo l k Mus ic F e s t iva l S ocie t y’s F e s t i v a l H a l l
38      Canto s M us i c Found a t ion’s N a t iona l Mus ic C e n t r e
39      The M o unt Roya l Cons e r va t or y ex p a ns ion
39      Pumpho us e Th ea t r e S ocie t y’s r enova t ions
39      U ni vers i ty o f Ca lga r y, F a cult y of L ib ra rie s a n d C u l t u ra l R e s o u r c e s ’ n ew N i c k l e A r t s M u s e u m i n t h e Ta y l or Family
        Di gi tal Li bra ry

E C O N O M IC CO NT RI BU TI ON
41      THE ECON OMI C CO N T R I B U T I O N O F T HE ART S S E C TOR
47      Cal gary Co mic & Ent e r t a inm ent Ex p o is a g r ow i n g i n t e r n a t i o n a l de s t i n a t i o n
48      Cal gary Phi l h a r m onic O r ch es t ra is a na t ion a l l e a de r i n f i s c a l r e s po n s i bi l i t y

A PP E NDIX
51      SOURCES
CALGARY'S ARTS ORGANIZATIONS
Michael Franti performs at the 2010 Calgary Folk Music Festival. Photo by Dave Kenney.

                                                                     EXECUTIVE
                                                                      SUMMARY
                                                                                                              IN T R O D U CT I O N    04

                                                                         A BO U T T H E O PER AT IN G GR A N T PR O GRA M              04

                                                                                                                H IGH LIG H T S        05
                                                                                         A t t endanc e and Par t i c i pa t io n      05
                                                                                                 Em pl oy m ent and A r tis t s        05
                                                                                                                 Vol unt e e rs        06
                                                                                                                   Educ a t io n       06
                                                                                                                   F ac i l i t ie s   07
                                                                                                  E c onom i c Cont r i bu t io n      07
CALGARY'S ARTS ORGANIZATIONS
INTRODUCTION
       The 2010    To date, there has been no comprehensive             using this system, and the first time this statisti-
      Operating    study done on the annual operations of               cal overview has been made available.
                   not-for-profit arts organizations in Calgary.
Grant Program
                   Arts organizations, artists and municipalities       In an effort to better serve Calgary’s arts
 invested close    can benefit from knowing where they stand            groups with valuable and relevant data,
  to 3.8 million   on a local, regional and national level. By          Calgary Arts Development’s intent is to
  dollars in 161   having concrete data in our hands – and the          continue publishing an annual report based on
local arts orga-   stories behind it – we are in a better position      Operating Grant Program data submitted.
                   to celebrate our successes, see where gaps exist
      nizations.
                   and work from a position of knowledge in             The figures represented in this report do not
                   order to ensure that the sector thrives.             include ad hoc arts groups, artist collectives,
                                                                        for-profit arts organizations, individual artists,
                   This report is an overview and analysis of           organizations and others in the creative indus-
                   information gathered from the applications           tries sector that do not have an arts mandate
                   of over 1611 non-profit arts organizations that      as their core or operate under a non-profit
                   applied for municipal funding through Calgary        structure.
                   Arts Development’s annual Operating Grant
                   Program. All figures reported are for an annual
                   cycle during 2009 and have been gathered             ABOUT THE OPERATING
                   using Canadian Arts Data / Données sur
                   les arts au Canada (CADAC). The profiles
                                                                        GRANT PROGRAM
                   of organizations in this report reflect current
                   activities. To our knowledge, this white paper       The goal of the Operating Grant Program is
                   is the first of its kind for any municipal funding   to ensure that Calgary arts organizations and
                   body in Canada.                                      artists have the opportunity to flourish in an
                                                                        environment with a stable base of resources.
                   Launched in 2008 and jointly developed by a
                   collection of funding agencies across Canada,        The 2010 Program invested close to 3.8
                   CADAC is a web-based application dedicated           million dollars in 161 local arts organizations.
                   to the collection, dissemination and analysis        Mandated to invest “first in” dollars that
                   of financial and statistical information about       organizations can use to leverage other revenue
                   Canadian arts organizations.                         (ticket sales, investment income, sponsorship
                                                                        dollars and funding from various levels of gov-
                   CADAC allows arts organizations that are             ernment), the program strategically invests in
                   applying for grants locally, provincially and        organizations that demonstrate strong artistic
                   nationally to submit financial and statistical       and public impact. The program utilizes a
                   information in a standard format and through         peer-based assessment panel to make informed
                   a single online source. 2010 is Calgary Arts         investments in the arts sector.
                   Development’s first year in which applicants to
                   the Operating Grant Program have been asked          As shown in this report, the dollars invested
                   to complete their financial and statistical data     in arts organizations on behalf of Calgarians

                                                       A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                       4
                                                              EX ECU T I V E S U MMA RY
CALGARY'S ARTS ORGANIZATIONS
By investing in     translate into multiple and diverse op-              IV. Professional Organizations
 arts organiza-     portunities for citizens to actively engage as           Organizations that have an annual operat-
                    participants, audience members, volunteers,              ing budget of less than $1 million, based
 tions, citizens
                    employees and artists within their communi-              on an average of their last three years of
  are contribut-    ties and the city at large. By investing in arts         operations. The primary purpose of the
ing to the city’s   organizations, citizens are contributing to the          organization must be to support, present
      economic      city’s economic and social well-being and the            or produce the work of professional artists.
      and social    overall vibrancy of Calgary.                             Organizations that have a festival as a
                                                                             secondary program to their year-round
 well-being and
                    The Operating Grant Program is divided into              operations should apply through this
     the overall    four streams and represents the disciplines              program.
    vibrancy of     of music, theatre, dance, visual art, literary
        Calgary.    art, film, new media or an amalgamation of
                    multiple disciplines.                                HIGHLIGHTS
                    I.   Community Organizations
                         The primary activity of the organization        Attendance and Participation
                         must be to support, present or produce the
                         work of non-professional artists or profes-     Calgarians are actively engaged in their
                         sional artists that are engaged as volunteers   local arts scene as participants, audience
                         (i.e. not being paid an artist fee).            members, employees and/or volunteers.

                    II. Festival Organizations                           •   There are over 7,300 opportunities to view
                        The primary purpose of the organization              and participate in activities offered by arts
                        must be the delivery of a stand-alone                organizations each year.
                        arts festival. Calgary Arts Development
                        defines an arts festival as a special event      •   Total public attendance at arts activities
                        that occurs within a defined, limited period         including theatre, dance, opera, gallery
                        of time, with the primary purpose of                 exhibitions, concerts, film screenings and
                        presenting a multi-faceted, broad-based              literary readings is nearly 2.7 million.
                        celebratory experience with activities that
                        are accessible to the general community          •   An average arts organization in Calgary
                        and that gather audiences in excess of 100           offers 44 activities per year with an overall
                        persons.                                             annual attendance of over 16,000.

                    III. Large Organizations
                         Organizations that have an annual operat-       Employment and Artists
                         ing budget of $1 million or greater, based
                         on an average of their last three years of      The non-profit arts sector employs close
                         operations. The primary purpose of the          to 9,000 administrators and artists, mak-
                         organization must be to support, present or     ing it one of the largest “employers” in
                         produce the work of professional artists.2      Calgary.3

                                                        A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                      5
                                                               EX ECU T I V E S U MMA RY
CALGARY'S ARTS ORGANIZATIONS
In the arts sec-   •   Arts organizations employ over 8,200            •   In 2009, over 20,000 people spent over
tor, volunteers        professional artists and over 700 full-time         600,000 hours volunteering for arts
                       staff.                                              organizations. That’s over 50,000 hours
     contribute
                                                                           per month and a 23% increase in less than
 heavily and in    •   The work of these artists is diverse, ranging       5 years.6
 a wide variety        from performing full-time as cellists for the
       of roles.       Calgary Philharmonic Orchestra to one-          •   The national figures for volunteerism
                       time contracts to perform at the GRAND              in arts and culture in 2007 saw 698,000
                       Theatre.                                            Canadians volunteering 73.5 million hours
                                                                           in arts and culture.7
                   •   20% of the over 8,200 artists working
                       for arts organizations in Calgary are also      •   The median number of volunteers for
                       engaged in educational activities.                  organizations is 59, with responsibilities
                                                                           ranging from basic operations to board
                   •   64% of arts organizations work with 10              governance.
                       or more artists per year, with the average
                       organization engaging 50 artists.               •   75% of those who volunteer with Calgary
                                                                           arts organizations volunteer with festivals
                   •   Arts organizations have an average of 4.4           and community arts organizations.
                       “full-time equivalent” (FTE) staff and also
                       rely heavily on volunteers to assist with       •   The Calgary Folk Music Festival has the
                       their mandates.                                     largest number of volunteers at 1,612. In
                                                                           2009, over 1000 individuals applied to 328
                   •   The median earning of Calgary artists in            new Festival volunteer positions.
                       2006 was $14,500. This is 54% less than
                       the median of all Calgary workers.4
                                                                       Education
                   •   Calgary’s 13 professional arts organizations
                       with budgets of over $1 million employ          Arts education makes us better problem
                       40% of the FTE staff.                           solvers and better human beings. It gives
                                                                       us a broader perspective and a deeper
                                                                       appreciation and understanding of the
                   Volunteers                                          world we live in. Almost all of Calgary’s
                                                                       arts organizations have some form of
                   Giving adds value to our lives and the              educational programming as a compo-
                   lives of others. Calgary is considered              nent of their mandate.
                   the Volunteer Capital of Canada,5 with
                   76% of people stating a desire to “make             •   Total recorded attendance at arts educa-
                   a difference in their community” as                     tion activities in 2009 was just over l
                   their reason for volunteering. In the arts              million.
                   sector, volunteers contribute heavily and
                   in a wide range of roles.                           •   In one year, there were over 10,000 op-
                                                                           portunities for Calgarians to participate in

                                                      A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                   6
                                                             EX ECU T I V E S U MMA RY
CALGARY'S ARTS ORGANIZATIONS
Arts education        workshops, courses, lectures, presentations       community, going to artists and artistic
       gives us a      and other arts education activities.              expenses.
    broader per-
                   • Of the more than 8,000 artists engaged by           Revenue
    spective and       arts organizations, 20% contribute to arts
    a deeper ap-       education activities.                             •   The total revenue of arts organizations is
 preciation and                                                              $103 million.
 understanding
of the world we Facilities                                               •   40% of the total revenue is directly earned
                                                                             by the activities of the organizations,
          live in. Cities need creativity. Creativity needs                  including ticket sales, subscriptions, admis-
                      space. The City of Calgary and CADA                    sion sales, fees from workshops, classes,
                      have committed funds to the develop-                   seminars, memberships and facilities and
                      ment of spaces to make this happen.                    equipment rentals.

                      •   10% of total expenditures by arts organi-      •   30% of the total revenue is from private
                          zations are facility expenses.                     investments by individuals and businesses
                                                                             through donations, sponsorships and
                      •   34% of arts organizations spend $25,000            fundraising initiatives. Donations and
                          or more on their facilities each year.             sponsorship dollars make up 82% of the
                                                                             total private revenue.
                      •   In 2008, Calgary’s City Council com-
                          mitted $165 million or 3% of Municipal         •   27% of the total revenue is from public
                          Sustainability Initiative (MSI) funds to           investments that range from one-time,
                          culture-related infrastructure over the next       project-based grants to annual operating
                          10 years.                                          grants and casino funds. The Province
                                                                             of Alberta is the biggest public investor,
                      •   Calgary Arts Development’s 2008 Art                making up 54% of the total public dollars
                          Space Investment Process recommended               that are invested in arts organizations.
                          15 projects to Calgary’s City Council for
                          investment through MSI. Of those 15            •   Every dollar invested into arts organiza-
                          projects, 5 venues are either complete or          tions by The City of Calgary in 2009 was
                          are slated for completion by 2013.                 leveraged to $27.

                                                                         •   60% of organizations have revenues that
                      Economic Contribution                                  are greater than $100K.

                      Almost 50% of arts organizations’ total            •   67% of organizations ended their 2009
                      revenue is earned directly through their               fiscal year with either a balanced budget or
                      activities and programming, and just                   a surplus.
                      over 25% through public funding. The
                      bulk of expenses are rolled back into the

                                                         A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                     7
                                                                EX ECU T I V E S U MMA RY
CALGARY'S ARTS ORGANIZATIONS
Every dollar    Expenses                                                   Calgary Arts Development Authority
invested in arts                                                              L12, 100 7th Avenue SW
                   •   Total expenses of arts organizations are               Calgary, Alberta, CANADA
  organizations
                       $100 million; this includes artistic ex-               T2P 0W4
  by The City of       penses, administration, facility operations,
Calgary in 2009        fundraising and marketing.                             Phone: (403) 264-5330
 was leveraged                                                                Fax: (403) 262-9644
         to $27.   •   52% of total expenses are spent on                     Email: grants@calgaryartsdevelopment.com
                       artistic expenses including artists’ fees,
                       artists’ catalogues and publications, arts             © Copyright (2011) by Calgary Arts Development
                       education initiatives, artistic programs               Authority
                       and exhibitions, creation of new works,
                       production costs, collections management
                       and loan and acquisition of artworks and
                       performances.

                   •   61% of organizations spend $50K or more
                       on artistic expenses.

                   For more information on Calgary Arts Development
                   or the Operating Grant Program, visit
                   www.calgaryartsdevelopment.com.

                   This publication is available online in its entirety and
                   in individual sections at
                   www.calgaryartsdevelopment.com/publications.

                   Arts organizations are encouraged to use the infor-
                   mation herein for their own promotional purposes.
                   Credit must be attributed as follows:

                   Source: A 2009 View of Calgary’s Arts Organizations,
                   Calgary Arts Development Authority, Copyright 2011

                   The statistical information provided in this report is
                   an analysis of data provided by over 161 non-profit
                   arts organizations as part of their 2010 applications
                   to Calgary Arts Development’s annual Operating
                   Grant Program. All figures reported are for an
                   annual cycle during 2009, and have been gathered
                   using Canadian Arts Data / Données sur les arts au
                   Canada (CADAC).

                                                           A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                          8
                                                                   EX ECU T I V E S U MMA RY
CALGARY'S ARTS ORGANIZATIONS
Trickster Theatre rehearsal. Photo by Freida Humphries.

                                      INTRODUCTION
                                                                                        IN T R O D U CT I O N   10

                                                          A BO U T T H E O PER AT IN G GR A N T PR O GRA M      10

                                                             O PER AT IN G GR A N T PR O GR A M GR O W T H      12

                                                                                ACK N O WLE D GE M E N T S      12
CALGARY'S ARTS ORGANIZATIONS
INTRODUCTION
To date, there has been no comprehensive             data using this system, and the first time this
study done on the annual operations of               statistical overview has been made available. In
not-for-profit arts organizations in Calgary.        an effort to better serve Calgary’s arts groups
Arts organizations, artists and municipalities       with valuable and relevant data, Calgary Arts
can benefit from knowing where they stand            Development’s intent is to continue publishing
on a local, regional and national level. By          an annual report based on Operating Grant
having concrete data in our hands – and the          Program data submitted.
stories behind it – we are in a better position
to celebrate our successes, see where gaps exist     The figures represented in this report do not
and work from a position of knowledge in             include ad hoc arts groups, artist collectives,
order to ensure that the sector thrives.             for-profit arts organizations, individual artists,
                                                     organizations and others in the creative indus-
This report is an overview and analysis of           tries sector that do not have an arts mandate
information gathered from the applications           as their core or operate under a non-profit
of 1611 non-profit arts organizations that           structure.
received municipal funding through Calgary
Arts Development’s annual Operating Grant
Program. All figures reported are for an annual      ABOUT THE OPERATING
cycle during 2009 and have been gathered
using Canadian Arts Data / Données sur
                                                     GRANT PROGRAM
les arts au Canada (CADAC). The profiles
of organizations in this report reflect current      The goal of the Operating Grant Program is
activities. To our knowledge, this white paper       to ensure that Calgary arts organizations and
is the first of its kind for any municipal funding   artists have the opportunity to flourish in an
body in Canada.                                      environment with a stable base of resources.

Launched in 2008 and jointly developed by a          The 2010 Program invested over 3.8 mil-
collection of funding agencies across Canada,        lion dollars in 161 local arts organizations.
CADAC is a web-based application dedicated           Mandated to invest “first in” dollars that
to the collection, dissemination and analysis        organizations can use to leverage other revenue
of financial and statistical information about       (ticket sales, investment income, sponsorship
Canadian arts organizations.                         dollars and funding from various levels of gov-
                                                     ernment), the program strategically invests in
CADAC allows arts organizations that are             organizations that demonstrate strong artistic
applying for grants locally, provincially and        and public impact. The program utilizes a
nationally to submit financial and statistical       peer-based assessment panel to make informed
information in a standard format and through         investments in the arts sector.
a single online source. 2010 is Calgary Arts
Development’s first year in which applicants         As shown in this report, the dollars in-
to the Operating Grant Program have been             vested in arts organizations on behalf of
asked to complete their financial and statistical    Calgarians translate into multiple and diverse

                                    A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                  10
                                                          I N T R O D U CT I O N
opportunities for citizens to actively engage as         of time, with the primary purpose of
participants, audience members, volunteers,              presenting a multi-faceted, broad-based
employees and artists within their communi-              celebratory experience with activities that
ties and the city at large. By investing in arts         are accessible to the general community
organizations, citizens are contributing to the          and that gather audiences in excess of 100
city’s economic and social well-being and the            persons.
overall vibrancy of Calgary.
                                                     III. Large Organizations
The Operating Grant Program is divided into               Organizations that have an annual operat-
four streams and represents the disciplines               ing budget of $1 million or greater, based
of music, theatre, dance, visual art, literary            on an average of their last three years of
art, film, new media or an amalgamation of                operations. The primary purpose of the
multiple disciplines.                                     organization must be to support, present or
                                                          produce the work of professional artists.2
I.   Community Organizations
     The primary activity of the organization        IV. Professional Organizations
     must be to support, present or produce the          Organizations that have an annual operat-
     work of non-professional artists or profes-         ing budget of less than $1 million, based
     sional artists that are engaged as volunteers       on an average of their last three years of
     (i.e. not being paid an artist fee).                operations. The primary purpose of the
                                                         organization must be to support, present
II. Festival Organizations                               or produce the work of professional artists.
    The primary purpose of the organization              Organizations that have a festival as a
    must be the delivery of a stand-alone                secondary program to their year-round
    arts festival. Calgary Arts Development              operations should apply through this
    defines an arts festival as a special event          program.
    that occurs within a defined, limited period

                                                                        Number of organizations by stream

          Festival - 26                                                          Large - 13

                                                                                 Professional - 68

       Community - 59

                                                                                  Base Organizations: 166

                                    A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                     11
                                                          I N T R O D U CT I O N
Since 2008,
                                                                                      Number of organizations by discipline
  the number of
   organizations         Film/New Media - 5
                        Multidisciplinary - 8                                                     Music - 49
 funded and the                  Literary - 9
                                  Dance - 17
total municipal
funds available                Visual Art - 15
  through CADA
                                                                                                 Theatre - 37
     have grown                  Festival - 26
         by 33%.
                                                                                                   Base Organizations: 166

                    OPERATING GRANT                                  •   Association for Non-Profit Architectural
                    PROGRAM GROWTH                                   •
                                                                         Fieldwork Alberta: OnSite Review
                                                                         Book Publishers Association of Alberta
                                                                     •   Calgary Chapter of Barbershop Harmony
                    Since the first year of the renewed Operating        Society
                    Grant Program under CADA in 2008, the            •   CJSW 90.9 FM
                    number of organizations funded and the total     •   Evergreen Theatre
                    municipal funds available through CADA have      •   Gli Azzurri - Calgary Italian Folk Dancers
                    grown by 33%.                                    •   Illingworth Kerr Gallery ACAD
                                                                     •   Instrumental Society of Calgary
                                         Number of                   •   Savridi Singers Association
                                                        Municipal
                        Year            Organizations                •   Single Onion
                                                        Funding
                                           Funded
                                                                     •   Sykotik Mas Club of Calgary
                        2008                     121    $2,890,500   •   Theatre Alberta
                        2009                     149    $3,755,220   •   Verb Theatre
                        2010                     161    $3,788,570   •   Westwinds Music Society

                    New 2010 Investments                             ACKNOWLEDGEMENTS
                    Close to 15% of the 166 applicants who           It is with pleasure that we are able to share the
                    applied to the 2010 Operating Grant Program      information collected in this report with the
                    were new applicants. 64% were successful in      citizens of Calgary. Thank you to The City
                    receiving funding. The following organizations   of Calgary for supporting research through
                    received an Operating Grant for the first time   Calgary Arts Development, our group of 2010
                    in 2010:                                         assessors for their insights and thoughtful
                                                                     discussions, our associates at Canadian Arts
                    •   Alberta Media Arts Alliance Society          Data / Données sur les arts au Canada
                    •   Artpoint Gallery & Studios                   (CADAC) for their work in creating and
                                                                     managing a system to standardize financial

                                                        A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                    12
                                                                          I N T R O D U CT I O N
and statistical data for arts organizations across         Calgary Arts Development Authority
the nation, Christina Colenutt and Terry                   L12, 100 7th Avenue SW
Barna for their work compiling and managing                Calgary, Alberta, CANADA
the information collected through CADAC,                   T2P 0W4
and the 2010 Operating Grant Program
applicants, who painstakingly completed                    Phone: (403) 264-5330
financial and statistical reports as part of their         Fax: (403) 262-9644
applications, which serve as the basis of this             Email: grants@calgaryartsdevelopment.com
publication.
                                                           © Copyright (2011) by Calgary Arts Development
For more information on Calgary Arts Development           Authority
or the Operating Grant Program, visit
www.calgaryartsdevelopment.com.

This publication is available online in its entirety and
in individual sections at
www.calgaryartsdevelopment.com/publications.

Arts organizations are encouraged to use the infor-
mation herein for their own promotional purposes.
Credit must be attributed as follows:

Source: A 2009 View of Calgary’s Arts Organizations,
Calgary Arts Development Authority, Copyright 2011

The statistical information provided in this report is
an analysis of data provided by over 160 non-profit
arts organizations as part of their 2010 applications
to Calgary Arts Development’s annual Operating
Grant Program. All figures reported are for an
annual cycle during 2009, and have been gathered
using Canadian Arts Data / Données sur les arts au
Canada (CADAC).

                                        A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                       13
                                                                 I N T R O D U CT I O N
In-Definite Arts Society’s Felting Artist-in-Residency Program.

                     ATTENDANCE,
                    PARTICIPATION
                  AND VOLUNTEERS
                                CAL GARI AN S ARE ACT IV E LY EN GAGED IN T H E IR LO CA L A RT S S C E N E                15
                                                                    Cal gar y Young Peopl e’s T hea t re                   17
                                                                             In- D ef i ni t e A r t s S oc ie t y         17

                                                        VOL UN T E ER S A R E A N ES S EN T IA L S O U R CE O F PO W E R   17
                                                          Vo l unt eer i sm i nspi r es c ooperat i on and l eaders h ip   20
CALGARIANS ARE
                    ACTIVELY ENGAGED
                    IN THEIR LOCAL ARTS
                    SCENE

Arts attendance     Total public attendance at municipally funded       neighbourhoods. This community-based activ-
 eclipses that of   arts organizations is 2.6 million. With a popu-     ity shows that the arts are a strong component
                    lation of just over 1 million, this points to a     in building complete communities.
  other Calgary
                    high interest in and frequent attendance at arts
     attractions,   events. Arts attendance eclipses that of other      •   There are over 7,300 opportunities to view
       including    Calgary attractions, including heritage and             and participate in activities offered by arts
         heritage   sporting events.                                        organizations each year.
   and sporting
                    Every month there are new and unique                •   Total public attendance at arts activities
          events.
                    opportunities to experience the arts in Calgary.        including theatre, dance, opera, gallery
                    This high refreshment rate reflects the creative,       exhibitions, concerts, film screenings and
                    dynamic and constantly changing face of arts            literary readings is nearly 2.7 million.
                    activities available.
                                                                        •   An average arts organization in Calgary
                    The activities of community arts organiza-              offers 44 activities per year with an overall
                    tions that engage primarily non-professional            annual attendance of over 16,000.
                    artists take place in all quadrants and

                                                                                    Total number of public activities per stream

                       Large - 1,382 {n=13}                                                           Professional - 2,636
                                                                                                      {n=68}

                           Festival - 2,037
                                     {n=26}
                                                                                                      Community - 1,260
                                                                                                      {n=59}

                                                                                                                   Total: 7,315
                                                                                                                   Average: 44
                                                                                                                    Median: 21
                                                                                                     Base Organizations: n=166

                                                       A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                        15
               ATTENDANCE, PARTICIPATION AND VOLUNTEERS
Total number of attendees at
                                                                                    public activities per stream

   Large - 646,353 {n=13}                                                              Professional - 747,611
                                                                                       {n=68}

        Festival - 520,243
                     {n=25}                                                            Community - 720,505
                                                                                       {n=57}

                                                                                               Total: 2.6 million
                                                                                                  Average: 16K
                                                                                                     Median: 3K
                                                                                     Base Organizations: n=163

                                             Total number of public activities and attendees compared per stream

  40%

  35%             36%

  30%
                          28%                                    28%
                                             27%
  25%
                                                                                                     25%

  20%
                                                                        20%
                                                                                              19%
  15%                                  17%

  10%

  5%

  0%
              Professional {n=68}   Community {n=59}           Festival {n=26}                Large {n=13}

                                                                        Public Activities ≠   Public Attendees ≠

                                     A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                             16
ATTENDANCE, PARTICIPATION AND VOLUNTEERS
Calgary Young People’s Theatre

  Since 1992, Calgary Young People’s Theatre
  (CYPT) has been providing development
  opportunities for young people to explore the
  performing arts and to develop their creativity
  and teamwork skills. Over 700 children partici-
  pate in CYPT’s drama programs annually, and
  a strong bursary program ensures that every
  child has the opportunity to participate.

                                                            In-Definite Arts Society’s Artist-in-Residency Printmaking
                                                                                      Program with Sami Ladner-Zech

                                                            VOLUNTEERS ARE AN
                                                            ESSENTIAL SOURCE OF
                                                            POWER
        Two actors from Calgary Young People’s Theatre’s    Giving adds value to our lives and the lives of
                                  production of Pinocchio   others. Calgary is considered the Volunteer
                                                            Capital of Canada,9 with 76% of people
                                                            stating a desire to “make a difference in their
  In-Definite Arts Society                                  community” as their reason for volunteering.
                                                            In the arts sector, volunteers contribute heavily
  For 35 years, In-Definite Arts Society (IDAS)             and in a wide range of roles.
  has fostered visual arts opportunities for adults
  with developmental disabilities, increasing               Arts organizations in Calgary make heavy use
  awareness of the contributions of diverse                 of volunteers in their activities. They engage
  artists in Calgary. IDAS provides high quality            over 20,000 volunteers; 122 volunteers per
  visual art programming in fibre arts, ceramics,           organization on average, and a median num-
  drawing, painting, sculpture, glasswork and               ber of 59 volunteers per organization. 32%
  other mediums to over 240,000 individuals                 of arts organizations that receive municipal
  each year. Artists receive affordable access              funding are run strictly by volunteers and have
  to the venue, art supplies, instruction from              no full-time staff. This data is indicative of very
  professional visual artists and studio aides, and         strong grassroots community involvement and
  professional development support in marketing,            support by active volunteers who engage in
  dissemination, commissions and sales. IDAS                their communities through the arts.
  also operates a public gallery and administrates
  a local and national visual arts prize.

                                         A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                               17
ATTENDANCE, PARTICIPATION AND VOLUNTEERS
In 2007,    •      In 2009, over 20,000 people spent over          ranging from basic operations to board
      698,000           600,000 hours volunteering for arts             governance.
                        organizations. That’s over 50,000 hours
  Canadians
                        per month and a 23% increase in less than   •   75% of those who volunteer with Calgary
 volunteered            5 years.10                                      arts organizations volunteer with festivals
 73.5 million                                                           and community arts organizations.
hours in arts    •      The national figures for volunteerism
 and culture            in arts and culture in 2007 saw 698,000     •   The Calgary Folk Music Festival has the
                        Canadians volunteering 73.5 million             largest number of volunteers at 1,612. In
   activities.
                        hours.11                                        2009, over 1000 individuals applied to 328
                                                                        new Festival volunteer positions.
                 •      The median number of volunteers per
                        organization is 59, with responsibilities

                                                                                    Total number of volunteers per stream

                       Large - 2,589 {n=13}                                                     Professional - 4,467
                                                                                                {n=68}

                     Festival - 7,049 {n=26}
                                                                                                Community - 6,037
                                                                                                {n=59}

                                                                                                               Total: 20K
                                                                                                           Average: 122
                                                                                                              Median: 59
                                                                                               Base Organizations: n=166

                                                                                Total number of volunteer hours per stream

                      Large - 66,699 {n=13}                                                      Professional - 106,625
                                                                                                 {n=68}

                         Festival - 145,614
                                      {n=25}

                                                                                                 Community - 283,120
                                                                                                 {n=58}

                                                                                                             Total: 602K
                                                                                                          Average: 3,600
                                                                                                           Median: 1,400
                                                                                               Base Organizations: n=164

                                                        A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                    18
            ATTENDANCE, PARTICIPATION AND VOLUNTEERS
Total number of volunteers and volunteer hours compared per stream

  50%
                                                  47%
  40%

  35%
                                                                      35%

  30%
                                            30%

  25%
                                                                             24%
  20%                   22%
                                  18%
  15%
                                                                                                 13%
  10%                                                                                                   11%

  5%

  0%
                   Professional {n=68}   Community {n=59}           Festival {n=26}             Large {n=13}

                                                                                            Volunteers ≠      Hours ≠

                                                                             Total number of volunteers by discipline

  Literary, Multidisciplinary, Film/
      New Media - 1, 338 {n=49}
                                                                                           Music - 4,194 {n=49}
  Visual Art - 1,090 {n=15}
        Dance - 1,769 {n=17}

    Festival - 7,049 {n=26}                                                                Theatre - 4,738 {n=37}

                                                                                                          Total: 20K
                                                                                                      Average: 122
                                                                                                         Median: 59
                                                                                          Base Organizations: n=166

                                          A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                               19
ATTENDANCE, PARTICIPATION AND VOLUNTEERS
Volunteerism inspires                                     on the same page,” said Johnson, who felt that
  cooperation and leadership                                it was important to ensure the team could work
                                                            effectively with his style of management.

  As the Calgary Folk Music Festival’s Volunteer            The Festival places high standards on equality
  Coordinator, it’s Talia Potter’s job to organize          and Johnson believes that Security should
  over 1,600 volunteers for the 4-day festival.             follow the lead. “You put the smallest girl, the
  One of Calgary’s “must-attend” events for mu-             smallest guy or the guy in a wheelchair in a
  sic lovers, the Folk Fest has become an annual            Security shirt, and people stop and look at
  community gathering of 50,000 fans every July.            them. They think ‘well, they must be wear-
  Volunteers play a huge part in keeping the Folk           ing that shirt for a reason.’” It’s that kind of
  Fest machine running smoothly and Potter is               attitude that led one main gate security guard
  the first to admit that the Festival places great         to nominate the Festival for the Developmental
  value on their time and commitment, affirming             Disabilities Resource Centre’s Inclusion Award,
  that “the muscle memory of the Festival resides           of which the Festival is now a proud recipient.
  in these individuals.”

  Running the Festival is like running a small
  town for four days. 77 volunteer crews are
  managed under 12 different areas. This group
  of high-level managers handles all logistics
  of the Festival. Keith Marcel Johnson is the
  manager of one of these areas – Festival
  Security. Johnson has been volunteering in one
  form or another for the past 20 years. Nine
  years ago, after being nominated by a small
  group of his fellow security volunteers, Johnson                                Crowd at Prince’s Island Park,
                                                                                Calgary Folk Music Festival 2010
  was asked to become the Festival’s Security                                            Photo by Doug Callow
  Manager. “I wouldn’t take the position until a
  vote was held to make sure that everyone was
                                                            Both Johnson and Potter see the impact of
                                                            volunteerism. “The wellness of a city is purely
                                                            a result of how each of us engages in that
                                                            city,” says Potter. Both see that citizenship
                                                            starts to build when individuals discover their
                                                            areas of interest and act to make a difference.
                                                            “It’s not only about each individual filling
                                                            out that volunteer application. It’s about 400
                                                            people mobilizing to become new volunteers
                                                            for a cause,” says Potter. The Festival hopes to
                                                            encourage active and engaged members of the
                      Volunteers at Prince’s Island Park,   community, especially those who “want to have
                       Calgary Folk Music Festival 2010
                              Photo by Frank Gasparik       a hand pulling off such a great party!”

                                        A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                         20
ATTENDANCE, PARTICIPATION AND VOLUNTEERS
The Dudes perform at Sled Island 2010. Photo by James Stangroom.

                                                EMPLOYMENT
                                                AND ARTISTS
                                                           T H E A RT S S E CTO R E M PLOYS CLO S E TO 9 , 0 0 0        22
                                                   How m any peopl e does i t t ake t o l aunc h a new balle t ?        24
                                                                       S l ed Isl and M usi c and A r t s F est iva l   25
THE ARTS SECTOR
EMPLOYS CLOSE TO
9,000
The non-profit arts sector employs close to         •   Arts organizations have an average of 4.4
9,000 administrators and artists, making it one         “full-time equivalent” (FTE) staff and also
of the largest “employers” in Calgary.12                rely heavily on volunteers to assist with
                                                        their mandates.
•   Arts organizations employ over 8,200
    professional artists and over 700 full-time     •   The median earning of Calgary artists in
    staff.                                              2006 was $14,500. This is 54% less than
                                                        the median of all Calgary workers.13
•   The work of these artists is diverse, ranging
    from performing full-time as cellists for the   •   Calgary’s 13 professional arts organizations
    Calgary Philharmonic Orchestra to one-              with budgets of over $1 million employ
    time contracts to perform at the GRAND              40% of the FTE staff.
    Theatre.
                                                    Number of full-time equivalent (FTE)
•   20% of the over 8,200 artists working           arts administrators:
    for arts organizations in Calgary are also
    engaged in educational activities.                                              Number of
                                                        Number of FTEs
                                                                                   Organizations
                                                           7 or more                    16%
•   64% of arts organizations work with 10
    or more artists per year, with the average               3 - 6.9                    19%
    organization engaging 50 artists.                        1 - 2.9                    18%
                                                          Less than 1                   15%
                                                             None                       32%

                                                                         Total number of FTE’s per stream

                                                                                Professional - 124 {n=68}

     Large - 351 {n=13}
                                                                                Community - 140 {n=59}

                                                                                Festival - 111 {n=26}

                                                                                               Total: 726
                                                                                            Average: 4.4
                                                                                               Median: 1
                                                                               Base Organizations: n=166

                                   A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                  22
                             EMP L OY MEN T A N D A RT I STS
Total number of artists per stream

       Large - 758 {n=13}
                                                                    Professional - 2,303
                                                                    {n=68}
 Festival - 4,189 {n=26}

                                                                    Community - 996 {n=59}

                                                                                Total: 8,246
                                                                                 Average: 50
                                                                                  Median: 16
                                                                   Base Organizations: n=166

                                                          Total number of FTE’s per discipline

Literary, Multidisciplinary,
       Film/New Media -                                             Music - 145 {n=49}
                 49 {n=22}
  Visual Art - 138 {n=15}

        Dance - 72 {n=17}                                           Theatre - 211 {n=37}

    Festival - 111 {n=26}

                                                                                   Total: 726
                                                                                Average: 4.4
                                                                                   Median: 1
                                                                   Base Organizations: n=166

                                  A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                         23
                               EMP L OY MEN T A N D A RT I STS
Total number of artists per discipline

Literary, Multidisciplinary,
Film/New Media - 835 {n=22}                                                  Music - 1,148 {n=49}
 Visual Art - 665 {n=15}
      Dance - 363 {n=17}                                                     Theatre - 1,046 {n=37}

                                                                             Festival - 4,189 {n=26}

                                                                                        Total: 8,246
                                                                                         Average: 50
                                                                                          Median: 16
                                                                           Base Organizations: n=166

How many people does it take to
launch a new ballet?

In the spring of 2010, Alberta Ballet launched
the much-anticipated world premiere of Love
Lies Bleeding, a ballet set to the songs of musical
legends Sir Elton John and Bernie Taupin,
with choreography by Alberta Ballet’s Artistic
Director Jean Grand-Maître. Love Lies Bleeding
captivated Calgary and Edmonton audiences
with its ambitious, multimedia depiction of the
famous singer’s life and music that continue to
inspire and resonate today.

Alberta Ballet is not shy about collaborating
with legendary musicians. Grand-Maître first
worked with Joni Mitchell to create The Fiddle
and the Drum, which opened the 2010 Cultural
Olympiad in Vancouver. For the company’s
next collaboration, Grand-Maître will be
working with songstress and Lilith Fair founder
Sarah McLachlan.                                      Alberta Ballet artists Yukichi Hattori and Kelley
                                                        McKinlay in Alberta Ballet’s Love Lies Bleeding
                                                                                Photo by Charles Hope

                                     A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                               24
                               EMP L OY MEN T A N D A RT I STS
Collaborations like Love Lies Bleeding and The
Fiddle and the Drum were incredible opportuni-
ties for Alberta Ballet to represent Calgary
on the world stage and employ Calgary’s arts
sector workers in high-profile productions.

How many people does it take to launch a new
ballet of a Love Lies Bleeding magnitude?

•   43 members of the artistic team (dancers,
    artistic staff and designers) conceived and
    performed Love Lies Bleeding.

•   19 administrators took care of the logistics
    behind the launch, including everything
    from raising funds to paying the bills.

•   283 technical staff (theatre and in-house)
    brought the set and costume concepts
    to fruition in Calgary and at The Banff
    Centre. This team was also responsible
    for the setup, run and strike of the initial
    workshop presented at The Banff Centre                               Alberta Ballet’s Love Lies Bleeding
    and the premiere runs in Calgary and                                         Photo by Charles Hope
    Edmonton.
                                                    Close to 500 individuals, 207 of whom came
•   8 people (including box office staff) oversaw   from Calgary, took Love Lies Bleeding from the
    the marketing, publicity and ticket sales for   initial concept and design phase through to
    the premieres.                                  the end of its premiere runs in Calgary and
                                                    Edmonton. With permission given to Alberta
•   31 people (including Alberta Ballet’s Board     Ballet by Sir Elton himself, the company
    of Directors) volunteered their time help-      is looking to tour the show nationally and
    ing launch the ballet.                          internationally.

•   Approximately 44 people managed the
    Front of House for the premieres at             Sled Island Music and Arts
    both the Northern and Southern Jubilee          Festival
    Auditoriums.

                                                    Sled Island Music and Arts Festival employs
                                                    1,650 or 20% of the total number of artists
                                                    working for arts organizations in Calgary.
                                                    Established in 2007, Sled Island is an annual

                                    A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                    25
                              EMP L OY MEN T A N D A RT I STS
independent multi-venue music and arts festi-
val that attracts over 200 bands each year.

                    Sled Island Music & Arts Festival
                            Photo by Lindsay Stewart

The Festival showcases Calgary’s best emerging
and established talent alongside national and
international independent music. Integrating
a visual arts component and the use of alter-
native spaces serves the aim of providing a
unique concert-going experience.

Much of Sled Island’s creative programming
owes a debt to the well-respected, thoughtful
and enthusiastic guest curators it has hosted,
including Scott Kannberg of the popular indie
band Pavement and Colin Newman of the
influential UK art-punk band Wire.

                                     A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                               26
                              EMP L OY MEN T A N D A RT I STS
Decidedly Jazz Danceworks. Photo by Trudie Lee.

                                                                 EDUCATION
                                                                             A RT S ED U CAT IO N S PA N S A LIF E T I ME          28
                                                  Ca lga r y’s ar t s or gani z at i ons ar e headi ng t o t he sc ho o ls         33
                                                                          A r t s educ at i on c ont i nues af t er sc h o o l     34
                                                                                      A r t s educ at i on i s f or al l a g e s   35
ARTS EDUCATION SPANS
                   A LIFETIME

Total recorded     Almost 75% of all arts organizations receiving     •   Total recorded attendance at arts educa-
 attendance at     funding have an educational component to               tion activities in 2009 was just over l
                   their programming. This reflects a strong com-         million.
arts education
                   mitment to investing in educating Calgary’s
   activities in   children and youth and enhances school             •   In one year, there were over 10,000 op-
 2009 was just     curriculums and extracurricular activities year-       portunities for Calgarians to participate in
over 1 million.    round. The high attendance rate relative to            workshops, courses, lectures, presentations
                   the number of funded arts organizations and            and other arts education activities.
                   the population of Calgary shows an interest in
                   and demand for arts learning opportunities for     •   Of the more than 8,000 artists engaged by
                   individuals of all ages.                               arts organizations, 20% contribute to arts
                                                                          education activities.

                                                                                             Total number of arts education
                                                                                                      activities per stream

                      Large - 2,095 {n=13}                                                        Professional - 2,270
                                                                                                  {n=68}

                    Festival - 2,001 {n=26}
                                                                                                  Community - 4,401
                                                                                                  {n=59}

                                                                                                              Total: 10,767
                                                                                                               Average: 65
                                                                                                                 Median: 8
                                                                                                 Base Organizations: n=166

                                                      A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                    28
                                                                                   ED U CAT I O N
Total number of participants in arts
                                                       education activities per stream

Large - 240,573 {n=13}

                                                             Professional - 545,573
                                                             {n=67}
    Festival - 156,085
                 {n=25}

  Community - 92,678
               {n=59}

                                                                    Total: 1,034,909
                                                                         Average: 6K
                                                                        Median: 136
                                                           Base Organizations: n=166

                                                   Total number of artists per stream

     Large - 758 {n=13}
                                                             Professional - 2,303
                                                             {n=68}

Festival - 4,189 {n=26}

                                                             Community - 996 {n=59}

                                                                         Total: 8,246
                                                                          Average: 50
                                                                           Median: 16
                                                            Base Organizations: n=166

                          A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                               29
                                               ED U CAT I O N
Total number of artists engaged in
                                                                                       education activities per stream

                                                                                            Professional - 159 {n=68}
         Large - 507 {n=13}

                                                                                            Community - 821 {n=59}

      Festival - 148 {n=26}

                                                                                                         Total: 1,635
                                                                                                         Average: 10
                                                                                                           Median: 0
                                                                                           Base Organizations: n=166

                                    Total number of artists engaged in education activities compared to total artists

60%

50%                                                                         51%

40%

30%
                         28%
20%

10%                                            12%
                                        10%                                                                9%
                   2%                                                2%                            6%
0%
              Professional {n=68}   Community {n=59}              Festival {n=26}                Large {n=13}

                                                 Percent of Total Artists in Education Activities ≠     Total Artists ≠

                                      A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                30
                                                                          ED U CAT I O N
Total number of arts education
                                                                    activities per discipline

                                                                  Music - 2,225 {n=49}
        Dance, Literary,
       Film/New Media,
Multidisciplinary - 3,139
                   {n=39}
                                                                  Theatre - 2,234 {n=37}

Visual Art - 1,168 {n=15}
                                                                  Festival - 2,001 {n=26}

                                                                              Total: 10,767
                                                                               Average: 65
                                                                                 Median: 8
                                                                 Base Organizations: n=166

                                                        Total number of participants in arts
                                                         education activities per discipline

 Dance, Literary, Film/ New
  Media, Multidisciplinary -                                      Music - 130,104 {n=49}
             72,962 {n=39}

    Visual Art - 116,883
                   {n=15}
      Festival - 156,085                                          Theatre - 558,875 {n=36}
                   {n=25}

                                                                          Total: 1,034,909
                                                                               Average: 6K
                                                                              Median: 136
                                                                 Base Organizations: n=166

                               A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                     31
                                                    ED U CAT I O N
Total number of arts education activites and participants compared per discipline

60%

                                      54%
50%

40%

30%
                                                                                                      29%

20%            21%              21%
                                                      19%
                                                            15%
10%                  13%                                                           11%
                                                                             11%
                                                                                                            7%
0%
             Music {n=49}     Theatre {n=37}       Festival {n=26}       Visual Art {n=15}        Dance, Literary,
                                                                                                  Film/New Media,
                                                                                                  Multidisciplinary
                                                                                                       {n=39}

                                                                          Education Activities ≠       Participants ≠

                                                                              Total number of artists per discipline

Dance, Literary, Film/New
 Media, Multidisciplinary -                                                                  Music - 1,148 {n=49}
             1,198 {n=39}

  Visual Art - 665 {n=15}                                                                    Theatre - 1,046 {n=37}

 Festival - 4,189 {n=26}

                                                                                                      Total: 8,246
                                                                                                       Average: 50
                                                                                                        Median: 16
                                                                                         Base Organizations: n=166

                                      A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                 32
                                                                         ED U CAT I O N
Total number of artists engaged in
                                                                        education activities per discipline

        Dance, Literary,                                                        Music - 381 {n=49}
       Film/New Media,
 Multidisciplinary - 394
                  {n=39}

                                                                                Theatre - 301 {n=37}
 Visual Art - 411 {n=15}
                                                                                Festival - 148 {n=26}

                                                                                             Total: 1,635
                                                                                             Average: 10
                                                                                               Median: 0
                                                                               Base Organizations: n=166

Calgary’s arts organizations are                   science-based musical theatre for students and
heading to the schools                             teachers from kindergarten to grade 6.

                                                   Quest Theatre has produced 92 productions
Evergreen Theatre, Quest Theatre and               and 359 artists-in-school residencies and
Trickster Theatre spend much of the year           operates a thriving theatre school and sum-
enhancing education by taking theatre directly     mer drama camp program. The theatre is
into Calgary’s schools.                            strongly committed to the development of
                                                   new Canadian plays in order to expand the
                                                   national repertoire of plays available for young
                                                   audiences.

                               Evergreen Theatre

Evergreen Theatre is passionate about creating
opportunities for Alberta’s youth to access
educational, environmental, science-based
musical theatre. Along with touring shows                                                  Quest Theatre
and operating a community studio space, the
company’s artist-in-residence program creates      Now in their 31st season, Trickster Theatre
opportunities for an in-depth exploration of       creates large-scale, community-based theatre

                                  A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                     33
                                                                ED U CAT I O N
projects in schools across Alberta. The roots
of the company are in physical theatre, with
strong clowning, mime and dance influences.
Each year, Trickster creates approximately 30
original shows with up to 600 active partici-
pants in each.

                                                                                      Calgary Girls Choir

                                                      The Calgary Girls Choir inspires the hearts
                                                      and minds of girls and young women ages
                                                      4 to 24 to experience the world through
                                                      music. Founded in 1995 by Artistic Director
                                                      and Master of Music Elaine Quilichini, the
                                                      Calgary Girls Choir emphasizes the musical
                                  Trickster Theatre   and personal growth of the individual. The
                        Photo by L. Sheryl Chantler   Calgary Girls Choir is renowned nationally
                                                      and internationally, having received numerous
Children in Calgary’s school systems have             accolades for its exceptional performances.
directly benefitted from the theatre experiences
offered by these companies. Experiences like          Founded in 1984, Decidedly Jazz Danceworks
these encourage and inspire learning, build           (DJD) is one of the few companies in the world
confidence and introduce children to the              whose raison d’etre is to explore and celebrate
energy and wonder of theatre.                         the rich traditions and boundless future of jazz.
                                                      DJD has created over 50 full-length produc-
                                                      tions, many featuring live music, and attracts
Arts education continues after                        more than 25,000 people annually. The School
school                                                of Decidedly Jazz is the city’s largest recre-
                                                      ational dance school for students of all ages
                                                      and abilities, with more than 1,000 students
What do the Calgary Girls Choir and                   per week attending classes taught by more than
Decidedly Jazz Danceworks have in common?             40 dance teachers.
They value extracurricular education.

                                   A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                  34
                                                                   ED U CAT I O N
professional atmosphere. The joy, discipline
                                                     and artistry of the Silver Stars Musical Revue
                                                     Society enriches the lives of all who participate,
                                                     whether as performers, crew, volunteer ambas-
                                                     sadors or audience members.

                                                                         Silver Stars Musical Revue Society

                         Decidedly Jazz Danceworks
                               Photo by Trudie Lee

Arts education is for all ages

Arts organizations recognize that learning
about the arts is something that happens
throughout a person’s lifetime and not just in
youth.

Silver Stars Musical Revue Society is a great
example of such an organization. Dedicated to
providing a creative outlet for mature perform-
ers in Calgary, the society provides musical
entertainment for all ages. Performers demon-
strate that being mature does not prevent them
from being energetic, creative and glamorous.
The society’s goals are to deliver professional
musical theatre productions and to provide
a venue for older citizens to participate in a

                                   A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                    35
                                                                   ED U CAT I O N
Cantos Music Foundation’s National Music Centre.

                                                                 FACILITIES
                                                 C I TI E S N EED CR E AT IV IT Y, CR EAT IV IT Y N E ED S S PAC E            37
                                                   C al gar y Fol k M usi c F est i v al S oc i et y ’s F est i v al H a ll   38
                                                     C ant os M usi c Foundat i on’s N at i onal M usi c Ce n t re            38
                                                                T he M ount R oy al Conser v at or y expans io n              39
                                                               Pum phouse T heat r e S oc i et y ’s r enov atio n s           39
                              U n iver sity o f Ca lgar y , F ac ul t y of Li brar i es and Cul t ural R esour c e s ’        39
                                       n ew N ickle A r t s M useum i n t he Tay l or F am i l y D i gi t al Li b ra ry
CITIES NEED CREATIVITY,
                    CREATIVITY NEEDS
                    SPACE
      Calgary’s     Calgary’s entrepreneurial spirit is alive and       •   Calgary Arts Development’s 2008 Art
entrepreneurial     thriving in the arts, but our system of growing         Space Investment Process recommended
                    the next generation of artists and creative             15 projects to Calgary’s City Council for
  spirit is alive
                    workers faces challenges associated with high           investment through MSI. Of those 15
 and thriving in    costs of living, undercapitalization, fragmenta-        projects, 5 venues are either complete or
       the arts.    tion and a lack of facilities dedicated to early-       are slated for completion by 2013.
                    stage creative development.
                                                                            Facility Expenses     % of Organizations
                    •   10% of total expenditures by arts organiza-          $100K or more                14%
                        tions are facility expenses.                         $50K to $100K                10%
                                                                             $25K to $50K                 10%
                    •   34% of arts organizations spend $25,000              $10K to $25K                 15%
                        or more on their facilities per year.                 $5K to $10K                  7%
                                                                             Less than $5K                11%
                    •   In 2008, Calgary’s City Council com-
                                                                                   $0                     32%
                        mitted $165 million or 3% of Municipal
                        Sustainability Initiative (MSI) funds to
                        culture-related infrastructure over the next
                        10 years.

                                                                                                Facility expenses per stream

                                                                                                   Professional - $1,955,383
                                                                                                   {n=68}

                        Large - $4,710,441
                                     {n=13}                                                        Community - $1,638,361
                                                                                                   {n=59}

                                                                                                   Festival - $1,757,974
                                                                                                   {n=26}

                                                                                                          Total: 10, 062,159
                                                                                                               Average: 60K
                                                                                                                  Median: 9K
                                                                                                  Base Organizations: n=166

                                                        A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                     37
                                                                                        FACI L I T I E S
Facility expense per discipline

Literary, Multidisciplinary,                                                                 Music - $809,519 {n=49}
        Film, New Media -
          $343,932 {n=22}

 Visual Art - $2,177,927
                  {n=15}                                                                     Theatre- $4,059,743
      Dance - $913,064                                                                       {n=37}
                 {n=17}
   Festival - $1,757,974
                  {n=26}

                                                                                                    Total: 10, 062,159
                                                                                                         Average: 60K
                                                                                                            Median: 9K
                                                                                            Base Organizations: n=166

Calgary Folk Music Festival                                     Cantos Music Foundation’s
Society’s Festival Hall                                         National Music Centre

A decade-long plan has led to the creation of                   Using the renowned King Eddy Hotel as a
a presentation hall and permanent home for                      point of reference, Cantos Music Foundation’s
the Calgary Folk Music Festival. Festival Hall                  National Music Centre will be an interactive
will allow the Society to have a secure base of                 national destination that amplifies the love,
operations for year-round performances, volun-                  sharing and understanding of music through
teer training and community use. The Hall will                  performance, creation, education, exhibits
be available for rent and will be able to hold                  and collaboration. Expected to serve 150,000
between 100 and 200 people.                                     people annually, the facility will house two live
                                                                recording studios, rehearsal and performance
                                                                space and offer new programming for artists,
                                                                students and music lovers – all welcome initia-
                                                                tives to help fuel Calgary’s burgeoning music
                                                                community.

                  Calgary Folk Music Festival’s Festival Hall

                                                                      Cantos Music Foundation’s National Music Centre

                                            A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                38
                                                                                FACI L I T I E S
The Mount Royal Conservatory
expansion

The Mount Royal Conservatory is fundamen-
tal to developing the musical arts in Calgary.
Having reached its capacity 18 years ago, the
new conservatory will result in a 60% increase
in credit-free public programming. The expan-
sion will consist of a new 750-seat concert hall,
ensemble studios and practice rooms.
                                                                                        Pumphouse Theatre

                                                     University of Calgary, Faculty of
                                                     Libraries and Cultural Resources’
                                                     new Nickle Arts Museum in the
                                                     Taylor Family Digital Library

                                                     The new Nickle Arts Museum is located on
                          Mount Royal Conservatory
                                                     the main floor of the University of Calgary’s
                                                     nearly complete Taylor Family Digital Library.
                                                     Along with prospects for new programming,
Pumphouse Theatre Society’s                          the location supports increased exposure to the
renovations                                          museum’s current exhibitions, collections and
                                                     programs. A significant portion of the Nickle
                                                     Arts Museum’s exhibition practice is commit-
With its 100th anniversary around the corner         ted to Calgary and regional artists, making
in 2012, the much-needed renovations and             the institution a key component of Calgary’s
expansion of Pumphouse Theatre will mean             cultural landscape.
improved performance and rehearsal space for
current and new users. Pumphouse Theatre
serves Calgary’s community and professional
theatre organizations by providing them with
affordable, accessible mid-sized performing
and rehearsal space as well as strengthening
the sector through capacity-building initiatives.
With approximately 45,000 users annually, the
theatre has been at capacity since 1985 and
struggles to keep up with current demands for
                                                        West-facing view of the Taylor Family Digital Library
space.                                                         Photo by David Brown, University of Calgary

                                    A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                      39
                                                                     FACI L I T I E S
The Calgary Philharmonic Orchestra in the EPCOR CENTRE’s Jack Singer Concert Hall.

                                        ECONOMIC
                                     CONTRIBUTION
                                            THE ECO N O M IC CO N T R IBU T IO N O F T H E A RT S S E C TO R        41
               Cal g ary C o m ic & En ter ta in m ent E xpo i s a gr owi ng i nt er nat i onal dest i na t io n    47
               Cal g a r y Philha r m o nic Or che st ra i s a nat i onal l eader i n f i sc al r esponsi bilit y   48
THE ECONOMIC
                   CONTRIBUTION OF THE
                   ARTS SECTOR
   Every dollar    Almost half of arts organizations’ total revenue    •   60% of organizations have revenues that
invested in arts   is earned directly through their activities and         are greater than $100K.
                   programming, and just over 25% through
  organizations
                   public funding. The bulk of expenses are rolled     •   67% of organizations ended their 2009
  by The City of   back into the community, going to artists and           fiscal year with either a balanced budget or
Calgary in 2009    artistic expenses.                                      a surplus.
 was leveraged
         to $27.   Revenue                                             Expenses

                   •   The total revenue of arts organizations is      •   Total expenses of arts organizations are
                       $103 million.                                       $100 million; which includes artistic
                                                                           expenses, administration, facility opera-
                   •   40% of the total revenue is directly earned         tions, fundraising and marketing.
                       by the activities of the organizations
                       including ticket sales, subscriptions, admis-   •   52% of total expenses are spent on
                       sion sales, fees from workshops, classes,           artistic expenses including artists fees,
                       seminars, memberships and facilities and            artists catalogues and publications, arts
                       equipment rentals.                                  education initiatives, artistic programs
                                                                           and exhibitions, creation of new works,
                   •   30% of the total revenue is from private            production costs, collections management
                       investments by individuals and businesses           and loan and acquisition of artworks and
                       through donations, sponsorships and                 performances.
                       fundraising initiatives. Donations and
                       sponsorship dollars make up 82% of the          •   61% of organizations spend $50K or more
                       total private revenue.                              on artistic expenses.

                   •   27% of the total revenue is from public
                       investments that range from one-time,
                       project-based grants to annual operating
                       grants and casino funds. The Province
                       of Alberta is the biggest public investor,
                       making up 54% of the total public dollars
                       that are invested in arts organizations.

                   •   Every dollar invested into arts organiza-
                       tions by The City of Calgary in 2009 was
                       leveraged to $27.

                                                      A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                                                  41
                                                   ECO N O MI C CO N T R I B U T I O N
Total revenue sources across all organizations

       Other Revenue -                                             Earned Revenue -
             $560,464                                              $41,531,934
   Total Public Sector
Revenue - $27,588,804

  Total Private Sector
Revenue - $31,339,911                                              Net Investment Income -
                                                                   $2,163,071

                                                                         Total: $103 million
                                                                            Average: $621K
                                                                             Median: $138K
                                                                  Base Organizations: n=166

                                                     Total expenses across all organizations

       Administration -
          $17,558,869

Fundraising - $7,206,385
                                                                   Artistic - $52,224,709
        Marketing and
     Communications -
         $13,068,576

 Facility - $10,062,159

                                                                         Total: $100 million
                                                                            Average: $604K
                                                                             Median: $142K
                                                                  Base Organizations: n=166

                             A VIEW OF CALGARY’S ARTS ORGANIZATI ONS
                                                                                      42
                           ECO N O MI C CO N T R I B U T I O N
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