The Australian Fathering Awards - Social media toolkit
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The Australian Fathering Awards Social media toolkit
Investing in the Vital Role
Australian Dads Play in the
Development of their Children
and the Future of Our Society
“A current crisis of absent, disengaged
and ill-equipped fathers means many
dads, children and families are
struggling, and this contributes to
increased rates of mental illness,
domestic violence, child neglect and
disadvantage lasting for generations.
It is a critical time for Australians to
recognise the enormous impact that
fathers have on our community and
encourage dads to be the best
father they can be. This is everyone’s
responsibility. Which is why I support
the work of The Fathering Project and
The Australian Fathering Awards and
implore you to do the same.”
– Professor Bruce Robinson, The Fathering
Project Founder and West Australian of
the Year.
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All kids deserve to have a wonderful
father or father figure in their life.
Research tells us that fathers and father figures have a strong impact on a child’s social, mental, emotional, physical
and academic outcomes.
Through empowering, mentoring and supporting a father to improve his parenting skills today their child will have
a more positive future tomorrow. Improving fathers’ skills will also improve support for mothers and gender equality
more broadly.
At The Fathering Project, we recognise the critical role of fathers as key influencers of their children’s lives. It is the
most important and impactful job most men will ever have. Everything a father says or does shapes his children’s lives.
The Australian Fathering Awards aim to celebrate fathers and showcase Dads and men who are outstanding
role models that go above and beyond for our children, families, and communities.
They work towards raising awareness, engaging and inspiring other fathers in the wider community to establish a pos-
itive intergenerational impact.
Supporting child wellbeing through The Australian Fathering Awards is not only
socially responsible but demonstrates the commitment to drive positive change and
help create better futures for our children.
With your help, we can embody to Australians across the nation what good fathering
looks like in practice.
Káti Gapaillard
CEO, The Fathering Project
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Award Categories
Traditionally, The Fathering Award recipients were prominent fathers and father figures. People who publicly work
towards having a positive impact on the future of our children.
In this new era for The Australian Fathering Awards, The Fathering Project and partners will build on these
foundations and drive increased awareness and education involving communities and discovering unsung heroes.
The national 2022 Award categories available for you to support include:
Australian Father of the Year
The Australian Father’s Day Council will choose this
father from a shortlist of notable Australian dads selected
byThe Fathering Project. Each dad will have acted as an
outstanding role model, demonstrating what it means
to be a father who lives the values and skills The Fathering
Project aims to inspire in all men.
Australian Community Father of the Year
The public will nominate a father or father figure they
believe embodies being a father to many. This winner
will highlight the role and need for men to nurture,
mentor and support every child in their community.
The winner will be chosen by the Australian Father’s
Day Council.
Australian Sporting Father of the Year
Sports teams and supporters from across Australia will
be asked to nominate a father or father figure whom
they believe is a positive role model for children and
encourages them to become active, team players as
adults. Again, this winner will be chosen by the
Australian Father’s Day Council.
Australia’s Best Workplace for Fathers
Peoples’ concept and view of fatherhood is transforming
as a shift in work-life balance from traditional stereotyping
to family-friendly ethos is evolving. As every community
builds ecosystems that allow more robust mental and
physical health for all, organisations are actively creating
workplaces and cultures that support this positive change.
Employees will nominate their companies for this Award
which will be decided by the Australian Father’s Day
Council.
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Sample Newsletter Content
A short snippet to be included in your weekly newsletter
Do you know an amazing father or father figure? Someone who is an incredible role model for his children, or for
the children in his community? Someone who deserves recognition, and goes above and beyond to create a better,
brighter tomorrow for kids and families?
Then you need to nominate them for an Australian Fathering Award in 2022!
The Australian Fathering Awards shine a light on the importance of fathering, the journey of fatherhood, and all the
benefits that fathers can bring to children’s lives.
Nominations are now open, so head over to The Australian Fathering Awards website to recognise the best Dads
you know.
Long exerpt for your newsletter
Nominations open for 2022 Australian Fathering Awards
Calling all Aussies to nominate a special dad, coach, mentor or father friendly workplace
I’ve grown to accept that success isn’t about being the ‘perfect’ dad. It about being the ‘have a go’ dad, the ‘show-up’
dad, the ’shut-up and listen’ dad.
I don’t have words to describe the sense of pride and love I have for my kids. I just know that being their dad is the
most precious thing in my life, and the most meaningful thing I will ever do. Michael Baldwin, Proud Dad of 5.
Do you know an amazing father or father figure? Someone who should be recognised for going above and beyond
for children, families, and communities?
The 2022 Australian Fathering Awards will shine a light on the importance of fathering, the journey of fatherhood,
and all the benefits that fathers can bring to children’s lives.
Organised by The Fathering Project in partnership with the Australian Father’s Day Council, the Australian
Fathering Awards includes the annual Father of the Year Award as well as three new categories recognising
Community fathers, fathers in sport and father friendly workplaces.
Fathers really matter! The research clearly tells us that fathers have an enormous influence on the health and
wellbeing of their children. Children without an engaged and effective father figure in their lives experience
significantly poorer health and developmental outcomes, and these impacts can last well into adult life and
into future generations.
Put simply, being a father or a father figure to children and young people is the most important job any man will
have, and that’s why The Fathering Project are calling for all Australians to nominate an outstanding role model
who has made a difference to the lives of children and families in their community.
Check out https://australianfatheringawards.org.au/ for more information and get nominating!
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Sample Social Media Posts
Sample social media posts: Facebook, Instagram and Linkedin
Caption 1
Know an amazing father or father figure that we all should know?
This is your chance to shine a light on them.
The Australian Fathering Awards 2022 nominations are now open. @thefatheringproject are now running the
awards and have introduced new categories, celebrating a wider range of fathers and father figures across
the country.
Public nominations are now open for:
• Australian Community Father of the Year
• Australian Sporting Father of the Year
• Australia’s Best Workplace for Fathers
Please join us/me in celebrating the important role of fathers and father figures in children’s lives and
nominate today!
Learn more and nominate at: https://bit.ly/3jwbU3I
#TAFA
Caption 2
The Australian Fathering Awards 2022 are here to celebrate exceptional fathers and father figures.
Help us shine a light on Dads across the country.
If you know a deserving father or father figure - nominate them today!
Nominations are now open and close on June 10th.
Learn more and nominate today: https://bit.ly/3jwbU3I
#TAFA
Caption 3
Do you know an epic father or father figure?
• Someone who is an incredible role model for children, who is engaged and committed.
• Someone who goes above and beyond to create a better future for his kids.
• Or, someone who serves the community and inspires many kids.
Nominate them for The Australian Community Father of the Year 2022.
Now run by @thefatheringproject, The Australian Fathering Awards have launched and nominations are now open!
Learn more and nominate your father of choice today: https://bit.ly/3jwbU3I
#TAFA
Twitter
Nominate an awesome father or father figure and share them with all Australia.
Nominate today: https://bit.ly/3jwbU3I
#TAFA
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Newsletter and Social Media Tiles
Facebook, Linkedin and Instagram
Click here to download Click here to download
Click here to download GIF Click here to download
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Newsletter and Social Media Tiles
Twitter
Click here to download Click here to download
Click here to download Click here to download GIF
australianfatheringawards.org.au 8
The Australian Fathering Awards
Vision and Mission
Vision
Australian fathers deserve to be recognised and celebrated
for their enormous contribution as nurturers, shaping
Australia’s future by providing a safe environment, being
role models, and supporting children to achieve brighter,
healthier futures.
All kids deserve to have a wonderful father or father
figure in their life. We want Australians to recognise the
significant impact fathers have on the lifelong health and
wellbeing of children.
Mission
• Celebrate and acknowledge the vital role Australian
Dads play in the development of their children and
our society
• Encourage and advocate for good fathering practices
• Inspire communities to care for every child’s safety and
wellbeing
• Recognise and inspire positive changes in fathering skills
• Improve fathering skills to support mothers and gender
equality
• Raise awareness and promote the work and research
of The Fathering Project so more children and families
can benefit from our programs.
australianfatheringawards.org.au 9
Dr. Mark Cross
‘Being the first openly member of the LGBTQI+ community to receive this award was
fantastic and to get the nod in this way was amazing for me, for my family and for the
wider community.
Good fathers and father figures come in all shapes and sizes and from lots of different
backgrounds, so it doesn’t matter who you are, or what you are, loving parents have far
more similarities than not.’
Dr. Brendan Murphy
“I was honoured and delighted to be named Father of the Year in 2021. Fatherhood is
undoubtedly one of the most important experiences of my life. The unconditional love of
a child, watching every stage of development and the vicarious pride of parenthood are
unique formative experiences…”
Dr Karl Kruszelnicki
‘For me, being a dad to my three beautiful kids is the most important, and the most
enjoyable and emotional experience I have ever had. Parenting is this incredible ride,
growing kids from babies to adults is messy, and it’s chaotic, but - it’s absolutely mind
expanding and heart opening, especially when you’re lucky enough to love your kids to
pieces and have them love you back.”
Justin Langer
‘Being a parent is by far the toughest job I’ve ever had to do. Looking after my kids,
wanting to protect them, it’s
a hundred times harder than facing any fast bowler I’ve faced in my career.’
‘Children need to be treated with love, kindness and compassion. That’s an important
lesson I’ve learnt from The Fathering Project.’
‘I think the moment your child is born is the first time you experience unconditional love.’
australianfatheringawards.org.au 10You can also read
