Teaching English 9. Media: a balanced approach - Nancy Grimm - Michael Meyer - Laurenz Volkmann

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Teaching English
9. Media: a balanced approach

   Nancy Grimm – Michael Meyer – Laurenz Volkmann
1. Media pedagogy and media literacy
   0. Table of contents                  2. Potential
                                         3. Media repertoire
                                         4. Digital technologies: new horizons, new
                                            challenges
                                         5. Four examples of media use
                                            5.1 Writing and illustrating a picture book
                                            3.2 Weather reports with fun
                                            3.3 Telling stories in pictures
                                            3.4 Platform-based literature project
                                         6. Recommended reading
                                         7. Acknowledgments

Chapter 9: Media – a balanced approach                                                    2
1. Media pedagogy
   and media literacy

Kultusministerkonferenz:
Media literacy
   educational mandate of schools
   a Kulturtechnik like reading,
   arithmetic, writing

                                       based on Hug 2002: 8-9

1. Media pedagogy and media literacy             3
1. Media pedagogy and media literacy – which risks do media pose?

           Over-stimulation        attention deficits
           Disinterest in the actual media contents

                Anxieties, delusive perceptions of reality, problematic set of norms & values,
                problematic behavior     intellectual development, social relationships

                Access to media varies         social exclusion

           Manipulation & propaganda     issues: public opinion formation, data protection, protection
           of minors & consumers, safeguarding of personal rights & intellectual property.

   1. Media pedagogy and media literacy                                                          4
1. Media pedagogy and
     media literacy –
      pedagogy of
     multiliteracies
                                       First, we want to expand the idea and scope of
    Today we are beginning to          literacy pedagogy to account for the context of our
                                       culturally and linguistically diverse and increasingly
notice that the new media are          globalized societies, for the multifarious cultures
 not just mechanical gimmicks          that interrelate and the plurality of texts that
for creating worlds of illusion,       circulate. Second, we argue that literacy pedagogy
  but new languages with new           now must account for the burgeoning variety of text
                                       forms associated with information and multimedia
         and unique powers of          technologies. This includes understanding and
                  expression. –        competent control of representational forms that
                                       are becoming increasingly significant in the overall
            Marshall McLuhan           communications environment […].
                                                                                 Cazden et al. 1996: 61

1. Media pedagogy and media literacy                                                                 5
1. Media pedagogy and
     media literacy –
      pedagogy of
     multiliteracies

Multiliteracies model

                                       Cazden et al. 1996: 83

1. Media pedagogy and media literacy            6
1. Media pedagogy and media literacy – media literacy objectives

                                                       Wermke 1997: 145, adapted

  1. Media pedagogy and media literacy                              7
1. Media pedagogy and media literacy – media literacy objectives
                                         Picture frame and caption
                                         Size and format (landscape- or
                                         portrait-format)
                                         Composition (line, shape, color,
                                         texture, rhythm, contrast, salience)
                                         Genre and motif
                                         Point of view/perspective, angle,
                                         horizon, and space (visible – invisible,
                                         seen – unseen)
                                         Position and size of subject on the
                                         page

  1. Media pedagogy and media literacy                                          8
1. Media pedagogy
   and media literacy
                                       [T]here are no purely visual images; images
Visual literacy                        never appear without words, music, or other
                                       sounds. Even in art galleries images appear with
                                       labels, and their assumed significance is deeply
                                       grounded in art history texts and columns of
                                       written critique. The multimodal nature of
                                       imagery is even more evident when considering
                                       the forms in which imagery mostly occurs today,
                                       on television, at the movies, in print, and on
                                       computer screens. Words, music, and sound
                                       effects anchor the meaning of images.
                                                                               Duncum 2010: 10

1. Media pedagogy and media literacy                                                        9
1. Media pedagogy and media literacy – educational objectives of media studies

                                                      Information
                                       Legal issue,
                                                                    Communi-
                                           data
                                                                     cation &
                                       protection,
                                                                     coopera-
                                       protection
                                                                       tion
                                        of minors
                                                      Media
                                                      studies
                                      Production
                                      & presen-                     Reflection
                                        tation

                                                      Analysis &
                                                      evaluation

    1. Media pedagogy and media literacy                                         10
1. Media pedagogy
   and media literacy                                                       Research

                                                                          Teacher training
There is room for
improvement!
                                                                      Infrastructure

                                                                 Disadvantages

                                                        Cooperation

                                       Long-term
                                       implementation

1. Media pedagogy and media literacy                                                         11
1. Media pedagogy and media literacy

Collect and discuss tasks, activities, projects that could be carried out in
the EFL classroom to facilitate media literacy and address the teaching
objectives outlined above.

1. Media pedagogy and media literacy                                       12
1. Established place in TEFL     three-layered function
                                           a. teaching and learning aids
   1. Media pedagogy                       b. communicative tools
   and media literacy                      c. subjects of reflection
                                       2. Facilitating media literacy as interdisciplinary endeavor
                                              teachers as agents of change and innovation
Why should (English) teachers          3. Sensible use of media required of competent EFL teachers
care about media?                            sound didactic reflection
                                              how the choice of a medium contributes to the learning
                                              objectives they are aiming at
                                              which method as well as activities and tasks they want to
                                              use
                                              which learning environment and media infrastructure they
                                              have at their hands
                                              which prior knowledge on the part of students they can
                                              work with

1. Media pedagogy and media literacy                                                               13
2. Potential

                                   » bridge the gap: private life & school
                                   » creativity
                                   » negotiation of meaning
                                   » cooperation

               Potential for            » bridge the gap: teacher and learner
                students,               » greater variety
                teachers,               » learning atmosphere
                 schools                » social competences

                                   » infrastructure & innovation
                                   » collaboration & action
                                   » reach larger public: interest & initiative

2. Potential                                                                      14
3. Media repertoire

Media can be described “as
those sociotechnical systems
and cultural practices of the
dissemination and storage of
information which serve for
the design of communication
and interaction” (Banse &
Metzner-Szigeth 2012: 235)

                                based on Banse & Metzner-Szigeth 2012: 235
3. Media repertoire                                          15
3. Media repertoire
                         - language
                         - pictures             - audiovisual
                                                media                  - CALL
                         - chalkboard
                                                                       - MALL
                         - textbook

                         “In the case of educational contexts, learners can easily produce
                         different kinds of digital contents (e. g., with their mobile phones,
                         iPods, handheld consoles, etc.), which they can rapidly edit and share
                         with learners and/or teachers through the Internet.”
                                                                                  Díaz Vera 2012: xiv

3. Media repertoire                                                                         16
3. Media repertoire

Blended learning

                         Wiepcke et al. 2008: 30, adapted
3. Media repertoire                        17
“[I]t is not media but the uses made of them that can be
   3. Media repertoire   characterised as traditional or modern.” (Evans 2012:
                         217)

                         “[F]undamental continuities and interdependencies
                         between new media and ‘old’ media (such as television)
A balanced approach!     […] exist at the level of form and content, as well as in
                         terms of economics.” (Buckingham 2008: 14)

                         “[T]he advent of a new technology may change the
                         functions or uses of old technologies, but it rarely
                         completely displaces them.” (Buckingham 2008: 14)

                         “[L]earning is influenced more by the content and
                         instructional strategy in a medium than by the type of
                         medium.” (Clark 1994: 21)

3. Media repertoire                                                                  18
3. Media repertoire – functions along media types

    Body               Textbook    Blackboard      OHP       Pictures        Texts

 Audiovisual          Multimedia
                                    CD-Rom      Smartphone    Apps      Computer/laptop
   media               projector

3. Media repertoire                                                                  19
3. Media repertoire – functions along media types

Collect and discuss tasks, activities, projects that could be carried out in
the EFL classroom to facilitate media literacy and address the teaching
objectives outlined above.

3. Media repertoire                                                        20
4. Digital technologies – digital media: friend or foe?

                                                                         Opinions which
Euphoric proposals                                                     stress that the risks
 promoting digital                                                           of digital
 media in teaching                                                      media need to be
                                                                          addressed, but
                                                                         generally opt for
                                                      Pessimistic       an integrative and
                                                   stances on how            reflected
                                                  digital media have            use
                                                 caused a ‘dumbing-
                                                   down’ of society
  4. Digital technologies: new horizons, new challenges                                21
4. Digital technologies – net generation?

     Digital
   immigrants
                                                          ?         Digital
                                                                    natives

“Digital Immigrant instructors, who speak an outdated language (that of the
pre-digital age), are struggling to teach a population that speaks an entirely
new language.”
                                                                      Prensky 2001a: 2

  4. Digital technologies: new horizons, new challenges                        22
4. Digital technologies – net generation?

     Digital
   immigrants
                                                          !                Digital
                                                                           natives

The alleged rift between these two generations has now been relativized!
  inept generalizations
  media use, competencies and motivation differ
  statistics paint a diverse picture
  4. Digital technologies: new horizons, new challenges                              23
Teachers could learn more about what
4. Digital technologies:                                young people think and how they reflect
  new horizons, new                                     on media such as computer games.
       challenges
                                                        In my opinion, one should learn more about
                                                        cyber-bullying because that is one of the worst
What students expect from                               things in chatrooms. Data protection is another
their teachers                                          important issue! Which kind of information is
                                                        one allowed to share and publish?! These topics
                                                        should be addressed more at school.

                                                        A lot of students know more about the
                                                        use of media than most teachers. […] It is
                                                        a real shame that our so-called media
                                                        teacher is not able to play a video
                                                        because he does not know how to open
                                                        the media player.
                                                                               Keine Bildung ohne Medien! 2010: 1-5, own trans.
4. Digital technologies: new horizons, new challenges                                                            24
Teachers could learn more about what
4. Digital technologies:                                young people think and how they reflect
  new horizons, new                                     on media such as computer games.
       challenges
                                                        In my opinion, one should learn more about
                                                        cyber-bullying because that is one of the worst
Reflect on the student                                  things in chatrooms. Data protection is another
statements. Assess your                                 important issue! Which kind of information is
                                                        one allowed to share and publish?! These topics
technology-related                                      should be addressed more at school.
instructional
competences and discuss                                 A lot of students know more about the
how these could be                                      use of media than most teachers. […] It is
                                                        a real shame that our so-called media
improved.                                               teacher is not able to play a video
                                                        because he does not know how to open
                                                        the media player.
                                                                               Keine Bildung ohne Medien! 2010: 1-5, own trans.
4. Digital technologies: new horizons, new challenges                                                            25
4. Digital technologies: new horizons, new challenges – impact on learning

            Used in problem- & project -oriented learning as well as open teaching and learning
            scenarios

                  Students adopt increasingly active roles   more self-regulated learning takes place

                  Online publishing, cooperation with external partners    more responsibility for
                  learning process & outcome

            Peer-tutoring
            Cooperation (e. g., classes in other countries, authors, media experts)

                                                                                          Schulz-Zander 2003: n. p.
    4. Digital technologies: new horizons, new challenges                                           26
4. Digital technologies: new horizons, new challenges – impact on learning

      Access

            Multifunctionality and convergence

               Portability, ubiquity, personal ownership

                User-generated content and contexts

               Interactivity and non-linearity

            Distributed knowledge construction

      Multimodal knowledge representation
                                                                   Pachler 2014: 146
    4. Digital technologies: new horizons, new challenges             27
4. Digital technologies:
  new horizons, new
       challenges

Technological pedagogical
content knowledge

                                                        Koehler & Mishra 2009: 63

4. Digital technologies: new horizons, new challenges             28
5. Four examples of
        media use

Beginners: writing and
illustrating a picture book

                                Stafford 2011: 48-49, adapted

5. Four examples of media use                 29
5. Four examples of
        media use

Intermediate learners:
weather reports with fun

                                Grimm & Riecken 2014, adapted

5. Four examples of media use                  30
5. Four examples of
        media use

Upper-intermediate learners:
telling stories in pictures

                                project: M. Meyer, undocumented

5. Four examples of media use                    31
5. Four examples of
        media use

Advanced learners: platform-
based literature project

                                Klemm & Grimm 2013, adapted

5. Four examples of media use                 32
Recommended reading
Albers, Carsten; Johannes Magenheim & Dorothee M. Meister (2011). Der Einsatz digitaler Medien
als Herausforderung von Schule: Eine Annäherung. In: Carsten Albers; Johannes Magenheim &
Dorothee M. Meister, eds. Schule in der digitalen Welt: Medienpädagogische Ansätze und
Schulforschungsperspektiven. Wiesbaden: VS, 7-16.
Grimm, Nancy (2012). Digital Media: Promise for or Threat to Education? In: Maria Eisenmann &
Theresa Summer, eds. Basic Issues in EFL Teaching and Learning. Heidelberg: Winter, 229-40.
Groeben, Norbert (2002). Dimensionen der Medienkompetenz: Deskriptive und normative Aspekte.
In: Norbert Groeben & Bettina Hurrelmann, eds. Medienkompetenz: Voraussetzungen,
Dimensionen, Funktionen. Weinheim et al.: Juventa, 160-97.
Medienanstalt Hamburg/Schleswig Holstein (2010). Medienbildung – (k)ein Unterrichtsfach? Eine
Expertise zum Stellenwert der Medienkompetenzförderung in Schulen. Hamburg: Universität
Hamburg.
Reinfried, Marcus & Laurenz Volkmann, eds. (2012). Medien im neokommunikativen
Fremdsprachenunterricht: Einsatzformen, Inhalte, Lernerkompetenzen. Frankfurt a. M. et al.: Lang.
Voigts-Virchow, Eckhart (2005). Introduction to Media Studies. Stuttgart et al.: Klett.
Volkmann, Laurenz (2005). ‘Demokratisierung des Lernens’ oder ‘Medienverwahrlosung’?
Überlegungen zum didaktischen Umgang mit dem Internet. In: Gabriele Blell & Rita Kupetz, eds.
Fremdsprachenlernen zwischen Medienverwahrlosung und Medienkompetenz: Beiträge zu einer
kritisch-reflektierenden Mediendidaktik. Frankfurt a. M. et al.: Lang, 43-66.

Chapter 5: Grammar and vocabulary                                                               33
Acknowledgments
Banse, Gerhard & Andreas Metzner-Szigeth (2012). Cultural Diversity and New Media – Their Interaction
as an Element of European Integration: Elaborating a European Research Network. In: Annely Rothkegel
& Sonja Ruda, eds. Communication on and via Technology. Berlin et al.: de Gruyter, 217-258.
Buckingham, David (2008). Introducing Identity. In: David Buckingham, ed. Youth, Identity, and Digital
Media. Cambridge, MA et al.: MIT, 1-22.
Clark, Richard E. (1994). Media Will Never Influence Learning. In: Educational Technology: Research &
Development 42.2, 21-29.
Cazden, Courtney; Bill Cope; Norman Fairclough & James P. Gee (1996). A Pedagogy of Multiliteracies:
Designing Social Futures. In: Harvard Educational Review 66.1, 60-92.
Díaz Vera, Javier E. (2012). Great Expectations: Formalizing and Transforming Mobile-Assisted Language
Learning. In: Javier E. Díaz Vera, ed. Left to My Own Devices: Learner Autonomy and Mobile-Assisted
Language Learning. Bingley: Emerald, xi-xix.
Duncum, Paul (2010). Seven Principles for Visual Culture Education. In: Art Education 63.1, 6-10.
Evans, Michael (2012). Introduction: Traditional and Modern Media. In: Maria Eisenmann & Theresa
Summer, eds. Basic Issues in EFL Teaching and Learning. Heidelberg: Winter, 217-27.
Grimm, Nancy & Olesya Riecken (2014). What’s the Weather Like? Oder: Weather Reports With Fun. In:
Praxis Schule 5-10 6, 21-27.
Hug, Theo (2002). Medienpädagogik: Begriffe, Konzeptionen, Perspektiven. In: Gebhard Rusch, ed.
Einführung in die Medienwissenschaft: Konzeptionen, Theorien, Methoden, Anwendungen. Wiesbaden:
Westdeutscher Verlag, 189-207.

Chapter 5: Grammar and vocabulary                                                                    34
Acknowledgments
Keine Bildung ohne Medien! (2010). Schüler fordern: Mehr mit und über Medien lernen!
http://www.keine-bildung-ohne-medien.de/presse/svz-auswertung_offene-fragen.pdf.
Klemm, Uwe & Nancy Grimm (2013). Go Edmondo: Plattformgestützte Lektüre des Romans A Long Way
Down. In: Babylonia 3, 50-54.
Koehler, Matthew J. & Punya Mishra (2009). What Is Technological Pedagogical Content Knowledge? In:
Contemporary Issues in Technology and Teacher Education 9.1, 60-70.
Pachler, Norbert; Michael Evans; Ana Redondo & Linda Fisher (2014). Learning to Teach Foreign
Languages in the Secondary School: A Companion to School Experience. 4th ed. London et al.: Routledge.
Prensky, Marc (2001a). Digital Natives, Digital Immigrants Part I. In: On the Horizon 9.5, 1-6.
Schulz-Zander, Renate (2003). Nationale Ergebnisse der internationalen IEA-Studie SITES Modul 2, Second
Information Technology in Education Study: Zusammenfassung zentraler Ergebnisse. http://ipso.ifs-
dortmund.de/pdf/Kurzfassungschlussbericht4.pdf.
Stafford, Tim (2011). Teaching Visual Literacy in the Primary Classroom: Comic Books, Film, Television and
Picture Narratives. Abingdon et al.: Routledge.
Wermke, Jutta (1997). Integrierte Medienerziehung im Fachunterricht: Schwerpunkt Deutsch. Munich:
kopaed.
Wiepcke, Claudia; Ewald Mittelstaedt & Andreas Liening (2008). Blended Learning Approaches to
Enhance Gender Mainstreaming. In: Asian Women 24.4, 21-41.
Chapter 5: Grammar and vocabulary                                                                        35
Acknowledgments
The cartoons at the beginning of each ppt were designed by Frollein Motte, 2014. If not otherwise indicated, the
copyright of the figures lies with the authors. The complete titles of the sources can be found in the references to the
units unless given below. All of the websites were checked on 10 September 2014.
  Slide 3: Focal areas of media pedagogy, based on Hug 2002, 8-9
  Slide 6: Multiliteracies model, Cazden et al. 1996: 83
  Slide 7: Media literacy, based on Wermke 1997: 145
  Slide 8: Whale Rider movie posters, http://www.impawards.com/2003/whale_rider.html,
  http://www.impawards.com/2003/whale_rider_ver3.html
  Slide 11: http://www.onlydeadfish.co.uk/only_dead_fish/2011/01/future-trends-innovation-briefing.html,
  https://commons.wikimedia.org/wiki/File:Working_Together_Teamwork_Puzzle_Concept.jpg,
  https://leadershipfreak.wordpress.com/2012/07/11/women-dont-take-risks-like-men,
  http://www.navigaweb.net/2015/02/trovare-la-password-del-wifi-se.html, http://edmodo.antoniogarrido.es,
  http://research.northumbria.ac.uk/support/2015/03/23/ee-research-funding-drop-in-session-24th-march-2-5pm-
  pandon-217
  Slide 14: http://www.wiskundemeisjes.nl/20130311/beste-wethouders-van-onderwijs-over-loten-in-het-
  voortgezet-onderwijs, http://www.publicdomainpictures.net/view-image.php?image=56146&picture=woman-
  teacher-cartoon&large=1, http://www.meganford.net/lifelong-learner.html
  Slide 16: Extract from Comenius’ Orbis sensualium pictus,
  https://commons.wikimedia.org/wiki/Category:Orbis_pictus?uselang=de#/media/File:Orbis-pictus-024.jpg
  Slide 17: Blended learning: media, methods, and theories, adapted from Wiepcke et al. 2008: 30

Chapter 5: Grammar and vocabulary                                                                                      36
Acknowledgments
  Slide 19: http://www.clipshrine.com/multiple-user-icons-different-colors-16122-cv-b.html, http://www.clipshrine.com/straighten-books-
  4600-medium.html, http://www.publicdomainpictures.net/view-image.php?image=37299&large=1,
  https://en.wikipedia.org/wiki/Overhead_projector#/media/File:OHP-sch.JPG,
  https://de.wikipedia.org/wiki/V%C3%B6gel#/media/File:House_Sparrow_(M)_I_IMG_7881.jpg,
  http://blog.prathambooks.org/2010/07/conferences-contests-and-workshops.html,
  http://www.publicpolicy.telefonica.com/blogs/blog/2011/05/14/oecd-discussions-on-trade-restrictions-on-audiovisual-services,
  https://pl.wikipedia.org/wiki/Projektor, http://www.clipshrine.com/cdrom-disk-floder-15670-medium.html,
  https://en.wikipedia.org/wiki/Smartphone#/media/File:IPhone_5S_home_button.png,
  https://en.wikipedia.org/wiki/Mobile_app#/media/File:Apps_on_Nexus_4.png,
  https://en.wikipedia.org/wiki/Laptop#/media/File:Microsoft_Surface_Pro_3_with_Type_Cover.jpg
  Slide 21: https://commons.wikimedia.org/wiki/File:Digitale_Kompetenzen_01-09-
  2014_3.JPG?uselang=de#/media/File:Digitale_Kompetenzen_01-09-2014_3.JPG
  Slide 22 & 23: https://commons.wikimedia.org/wiki/Library#/media/File:SteacieLibrary.jpg,
  https://en.wikipedia.org/wiki/Mobile_app#/media/File:Apps_on_Nexus_4.png
  Slide 24: http://201037825.wikispaces.com/%2A%2A+Example+of+a+Blog+%2A%2A
  Slide 28: The TPACK framework and its knowledge components, Koehler, Matthew J., & Mishra, Punya (2009). “What Is Technological
  Pedagogical Content Knowledge?” Contemporary Issues in Technology and Teacher Education 9.1, S. 63. Available online http://tpack.org;
  Reproduced by permission of the publisher, © 2012 by tpack.org
  Slide 29: https://pixabay.com/en/t-rex-dinosaur-animal-prehistoric-311592, writing and illustrating a picture book, adapted from Stafford
  2011: 48-49
  Slide 30: word cloud created with tagxedo.com, weather reports with fun, adapted from Grimm & Riecken 2014
  Slide 31: https://en.wikipedia.org/wiki/Point_of_view_shot#/media/File:The_Driller_Killer_Pinball_Scene_Shot_to_Shot.png; project M.
  Meyer, undocumented
  Slide 32: screenshot of project homepage, https://toppersjump.wordpress.com; Platform-based literature project, adapted from Klemm &
  Grimm 2013

Chapter 5: Grammar and vocabulary                                                                                                             37
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