T y - AUGUST 2019 - Business Plus
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B P S UR VE Y C OR P ORAT E SO CIA L R E SP O NSI BI LIT Y Responsible Business Is Sustainable And Successful Corporate Social Responsibility has become fundamental in terms of societal expectations towards business, writes Emily Styles l Even with the unemployment at ow much do large firms historical lowest levels, significant contribute to charities and H community groups? For 2018, Business in the Community Ireland (BITCI), which assists corporates with their CSR CSR BEST PRACTICE Tesco Croke Park p56 p57 groups in Irish society remain marginalised. The response from business should be a broad notion of diversity, including mechanisms to favour inclusion of marginalised engagement, tallied €13.5m in cash BT Ireland p58 groups, jobless households, homeless, donations, €11.7m of in-kind Nestlé p59 people with disabilities, lone parents, donations, with another €5.5m raised Abbott p62 migrants and refugees. through employee fundraising. ABP p63 l Moving CSR from principles to In addition, among the organisation’s Gas Networks Ireland p64 embedded practices requires a better- 60 members, BITCI counted 265,000 Applegreen p65 defined capacity to demonstrate how volunteer hours from employees. SSE Airtricity p68 businesses embed sustainability into In 2018, the areas of health, social Boots Ireland p70 their activities. inclusion, education and An Post p71 l Business must also pay attention to children/youth were the best Core p 72 the UN’s Sustainable Development supported. This data was captured by Goals. Sercovich advises: “Knowing BITCI in a ‘Business Impact Map’, can take actions that both increase how to embrace the 2030 agenda will which gives a breakdown of how 60 profits and improve economic and be important for any business with a member companies and their social conditions in communities, an serious intent of winning the markets employees supported local community increase of nine points on the 2018 of the future. Greater transparency groups and charities. figure. In addition, three out of four and accountability will be needed to Tomás Sercovich, chief executive at people expect CEOs to take the lead on ensure partnerships deliver on BITCI, said that part of the rationale change rather than waiting for strategic intentions. This will impact for publicising the good deeds is that it government. on competitiveness, investor appeal helps recruitment efforts at member “What these figures evidence is that and talent attraction.” companies. “Employees want to work CSR has become fundamental in The application of CSR principles for companies that encourage terms of societal expectations towards takes many forms, as the following volunteering as part of everyday business, and the perception that CSR examples illustrate. business, and where their values align is more than doing good for employees with their employer,” he said. and communities. It is about the “Employees now expect their purpose and strategy of businesses ABBOTT For nearly two decades, the Abbott employers to have a community and its role in our economy and Fund has invested c.€120m and strategy in place as standard.” society,” Sercovich stated. partnered with the Ministry of Health Sercovich told a meeting of the CSR The view from BITCI is that there is in Tanzania to accomplish the shared Stakeholder Forum that Corporate still a need for more convergence goal of bringing positive change to the Social Responsibility appears to be between CSR and the business model. healthcare system. Since 2001, Abbott mainstream practice in large Sercovich identifies the main trends expert volunteers, including businesses in Ireland, pointing to an marking the evolution of business employees who work at Abbott sites in increase in volunteer hours monitored embedding sustainability as follows: Sligo and Longford, have been serving in the Business Impact Map and the l Climate action is a reality, and as mentors to help to modernise number of companies signed up to the business has a role to lead on the medical labs across the country. organisation’s Low Carbon pledge. transition to a net zero emissions See p62. “However, there is no single economy. “Measuring, reporting and indicator of overall reference to see if reducing carbon emissions across we are in the right direction,” he operations and supply chain will be ABP Employees at the ABP Food Group conceded. “We suggest a critical defining for ensuring we remain plant in Clones volunteer under the indicator is the 2019 Edelman Trust within the limit of global warming set Time to Read programme to assist Barometer, namely that 70% of by the IPCC,” says Sercovich. children at St Tiarnach’s primary respondents consider that a company 52 BUS INES S PL US A UG US T 2019
MICHAEL O'SULLIVAN/OSM PHOTO Hundreds of Voxpro staff in Cork helped transform the Down Syndrome Field of Dreams site into a commercial growing space during a single day in May. Pictured are Alan Kavanagh, Jeffrey Puritt, Aidan O’Shea, Dean Carroll, Daniel Scannell and Peter McCarthy school. Each ABP volunteer is then be collected by the customer on volunteering activities with Special matched with two children, who they production of photo ID at the post Olympics, the Early Learning Initiative read with for the duration of the office of choice. See p.71. and St Vincent de Paul. The firm runs programme. The initiative has a work experience programme for significantly improved the reading APPLEGREEN second level students from dis- ages for the pupils, with some Applegreen shows the way for other advantaged communities, while staff improving the reading age by two retailers by adding 1c to its charitable also give their time to the Arthur Cox years and one pupil by three years. fund every time a customer makes a Zambia Project, which was been active See p.63. purchase in-store. In this way, since 2008. €750,000 was raised in 2018 for AER LINGUS distribution to the company’s charity BOOTS IRELAND At Aer Lingus, the company organises partners. Applegreen works with the Through the Schools Business an annual Make a Difference Day, Irish Youth Foundation to support Partnership programme, Boots Ireland when staff volunteer on a local project. organisations that assist supports eight disadvantaged This year 140 employees pitched up disadvantaged children. In 2018/2019, secondary schools with a series of for one day to transform the outdoor the Blossom Fund supported 62 workshops. Students engage with grounds of St. Monica’s primary projects across Ireland. See p65. volunteer employees to learn about school in Edenmore, Co. Dublin. The health and wellbeing, and participate improvements included a new ARDMAC in store visits to hear employees talk Discovery Garden, raised planting Ardmac is a fit-out specialist for about a variety of careers. CV area, a sheltered outdoor classroom complex workspaces and technical preparation and mock interviews are with seat stumps, and a newly painted environments. So the newly part of the programme too. See p.70. Welcome Wall. refurbished kids play area at Ronald McDonald House at Our Lady’s BT IRELAND AN POST Children’s Hospital in Dublin is top BT Ireland allocates three days of An Post Address Point is a free notch after Ardmac volunteers stepped volunteering leave for every employee, personal postal address and letter in to do the job. and in 2018 staff volunteered c.12,700 collection service for people who are hours of their time for charitable and homeless or living in temporary ARTHUR COX community causes. The organisation’s accommodation. In conjunction with The law firm’s eponymous founder flagship fundraising event is a one-day service providers and charities was a philanthropist and the firm’s takeover of Irish Cancer Society shops. working in the area of homelessness, CSR focus spans charitable activities, Since 2012, BT employees have raised an instant address is generated online volunteering, pro bono work and the over €500,000 for cancer care and using a mobile phone or laptop, for environment. In the past year, c.300 support services. See p58. use on all correspondence. Letters can staff have been involved in 22 Survey continued on page 54 B U S I N E S S PL U S AU G U S T 20 1 9 53
B P S UR VE Y C OR P ORAT E SO CIA L R E SP O NSI BI LIT Y Terry Child Support Centre. The CHRIS BELLEW/FENNELLS charity gives orphans and other children access to a better quality of life through education, resources and amenities. See p.72. CROKE PARK Since 2014, the stadium has ensured that none of the rubbish produced on- site goes to landfill. This year match- day teas and coffees are provided in cups that can be disposed of in the stadium’s organic waste stream. Every year, 20 tonnes of compost produced from the stadium’s organic waste is made available for use in local Breaking down barriers to education and social inclusion is the purpose of the gardens. Engage & Educate Fund, established by law firm Mason Hayes & Curran and See p.57. Social Innovation Fund Ireland, with support from the Dormant Accounts Fund. Pictured at the announcement of this year’s awardees are (l-r) MH&C partner Michael Doran, Kate Sheridan of Blue Diamond Drama Academy with academy DATASOLUTIONS IT distributor DataSolutions has come graduate Anneke Walsh, and SIFI chief executive Deirdre Mortell up with a practical way to address recreational woodlands. The aim is to homelessness, pledging €25,000 to facilitate species diversity and carbon COCA-COLA Coca-Cola has been supporting the Focus Ireland, raised through Clean Coasts programme for over a sequestration. Conversion of nine fundraising events and supplier decade, and in June 2019 thousands of popular forest areas in the Dublin donations. The company says that volunteers removed 27 tonnes of marine Mountains to recreational forests will €25,000 is the 10% equity deposit litter from beaches and coastlines. involve a mixture of continuous cover Focus Ireland requires for a two- Coca-Cola encourages participation by forestry and removal of commercial bedroom family unit. The balance sponsoring such events as beach yoga species and replacement with non- of the funding is a loan from the classes, Poc Fada, kayaking, seaweed commercial native tree species Housing Finance Agency and Dublin workshops and plogging. City Council funding. CORE Every year staff from the marketing services company travel to Kenya to COILLTE Coillte has established a new division, GAS NETWORKS IRELAND Earlier this year, Gas Networks Ireland Coillte Nature, which will convert some participate in the HUGS project, was announced as one of 14 founding of its commercial forests to which works in conjunction with the members of the Irish Business and Biodiversity Platform. Biodiversity enhancement measures to date include wild flower planting, bird MARC O’SULLIVAN boxes and reducing pesticides use. The company is collaborating with Cork City Council to install a large insect hotel in Shalom Park, next to urban redevelopment district HQ Cork. See p.64. GSK IRELAND The annual GSK Ireland Impact Awards reward community-based charities that improve people’s health and wellbeing. This year the company has donated €10,000 each to AsIAm, a ‘one stop shop’ for all matters autism; HIV Ireland; Ruhama, which assists women affected by prostitution and sex trafficking; Walkinstown Greenhills Resource Centre; and Vision Sports The Intel Matching Grant programme rewards employee volunteering by Ireland, which promotes sport and providing a donation or ‘match’ of €10 for every hour that an employee recreation for vision impaired people. volunteers at a school or qualified non–profit organisation. For 2018, €913,000 was donated to 249 organisations around Ireland 54 BUS INES S PL US A UG US T 2019
B P S UR VE Y C OR P ORAT E SO CIA L R E SP O NSI BI LIT Y takes its CSR responsibilities seriously, with the Simon Community. Company and the company funds and organises employees will work with the charity HOTEL DOOLIN Hotel Doolin in Co. Clare claims to be the only carbon neutral hotel in Ireland. mental health workshops and assists to raise funds and will provide active The CSR focus includes reducing food three local community groups with support through SSE Airtricity’s Be the waste, supporting local suppliers as financial investment and leadership Difference programme, which enables much as possible, and free nutritional assistance. The company’s advice to staff to take time away from their jobs consultation for staff. The hotel advises other SMEs is to look at what makes to volunteer for good causes. other accommodation providers to work sense in your community. See p.68. with Green Hospitality and use their spreadsheets for reporting on waste, MICROSOFT TESCO water and energy consumption. Microsoft has joined Junior Tesco donates c.€1m each year to Achievement Ireland as the partner for community groups through its The Entrepreneurial School Awards Community Fund. In each store, the summit in October 2019, which company donates €1,000 every eight JANSSEN Janssen provided support that enabled Sonas primary school in Carrigaline to celebrates the work of schools in weeks to three good causes, with purchase a much-needed new bus for developing entrepreneurial skills in customers choosing how the donations the school. Sonas is an early students. JAI’s model of are allocated. Since the programme intervention school for children aged entrepreneurship education utilises the started, Tesco has donated €3.7m to 3-6 years with a diagnosis of autism. experience of business volunteers to over 12,000 local projects nationwide. The aim of the school is to nurture complement the work of teachers. See p.56. each child’s physical, social, emotional and intellectual development in a NESTLÉ TICO MAIL WORKS secure and friendly environment. Nestlé has pledged to make all of its Tico Mail Works, a Dublin SME that packaging recyclable or reusable by processes bulk mail, takes 2025. The company has established the sustainability seriously and its Nestlé Institute of Packaging Sciences, electricity usage is certified as being KINGSPAN Kingspan has committed to recycling 500 million plastic bottles each year by which is dedicated to developing from 100% renewable sources. All 2023 for use in its building insulation functional, safe and environmentally waste paper is cross shredded and products. The company has partnered friendly packaging solutions. Nestlé along with cardboard and pallets is with Ecoalf Foundation to help to recently introduced recyclable paper recycled. As well as supporting local remove up to 150 tonnes of plastic wrappers on its new YES! snacks charities Saoirse (a women’s shelter) waste from the Mediterranean each range, a breakthrough in sustainable and St Vincent de Paul, Tico provides year, through the foundation’s network packaging. See p.59. free services to Addressing the of fishermen. Unaddressed, a charity that gives SSE AIRTRICITY postal addresses to slum dwellers in Earlier this year, SSE Airtricity Kolkata, India. announced a three-year partnership LITTLE MILK COMPANY The Little Milk Company in Dungarvan Survey continued on page 56 COLM MAHADY/FENNELLS Senior managers of Virgin Media Ireland provide classes in coding and digital skills for pupils of St. Mary’s National School in Fairview as part of the company’s CSR strategy of ‘Doing Digital for Good’. Pictured with pupils Tori O'Shea and Lucille Quillinan is Virgin Media’s AnnaMarie Barry B U S I N E S S PL U S AU G U S T 20 1 9 55
Tesco OUR COMMUNITY At Tesco, we believe that every little help At Tesco, we believe it’s simply not right that perfectly edible surplus food should go to waste when there are people in our communities who need it. We were the first retailer in Ireland to makes a big difference. As a leading food retailer, we are one of the biggest private launch a national surplus food donations programme with FoodCloud. Since 2014 we have donated eight million meals to over 350 community groups across Ireland, in partnership sector employers in Ireland employing over with FoodCloud. 13,000 colleagues nationwide. We can make the greatest contribution by focusing on SUPPORTING COMMUNITY GROUPS Tesco donates nearly €1m each year to community groups our people, our products and our places. through the Tesco Community Fund. In each store, we Our Little Helps Plan sets out how Tesco will make a donate €1,000 every eight weeks to three good causes, with difference to the social and environmental challenges that customers choosing how we allocate the donations. So far, we matter most to our customers, colleagues and communities. have donated €3.7m to over 12,000 local projects nationwide. The plan helps us to create a business where colleagues can get on, whatever their background; to help customers make healthier choices and enjoy good quality sustainable products at FUNDRAISING FOR TEMPLE STREET Our colleagues and customers have raised €4.3m for our charity affordable prices; to ensure no food that could be eaten is partner Temple Street since 2014. Funds are used specifically wasted; to reduce the environmental impact of our packaging; to help the children’s hospital to purchase life-saving medical and to support the communities we serve. equipment for its patients. OUR PEOPLE Our colleagues are our most important asset. Along with PACKAGING Our target is to ensure we never use more packaging than is offering our staff the best pay and benefits in our sector, we're needed, and what we do use is from sustainable sources and proud to have received the Great Place to Work accreditation goes on to be reused or recycled. We only use packaging where for the second consecutive year. We were also acknowledged as it serves a clear purpose. one of thirteen Best Workplaces for Women in Ireland, and we’re proud signatories of the Diversity Charter Ireland and the We have set challenging targets that will deliver a step change in 30% Club. how much plastic waste we generate. By the end of 2019 we will end the use of hard to recycle materials (for example PVC and Polystyrene) from our own brand packaging, and by 2025 all of our packaging will be fully recyclable, all of our paper and board will be 100% sustainable and we will halve packaging weight in our business. ENVIRONMENT Our ultimate target is to become a zero-carbon business by 2050. Since 2016, we have made significant energy efficiency upgrades to the fridge, lighting and heating systems across our stores. 100% of the electricity we use in our operations is from renewable sources, and our energy-management strategy has delivered an overall reduction in electricity consumption by 24% over five years. We’re one of 50 leading Irish Colleagues from Tesco Ireland were ‘bursting with pride’ to return companies to have to the 2019 Dublin LGBTQ+ Pride Festival. Two hundred colleagues signed the from Tesco stores across the country took part in the annual Business in the parade, celebrating diversity and inclusion in the workplace Community This drive for diversity and inclusion is a huge part of our Ireland Low identity as a company, and our continued sponsorship of the Carbon Pledge. Tesco is one of 50 leading Irish companies Dublin LGBTQ+ Pride Festival is an excellent celebration As such, we have to have signed the BITC Ireland Low Carbon of this. We want everyone to feel welcome at Tesco and are signed up to halve Pledge. Pictured are Kari Daniels (centre), developing a diverse team that represents our evolving our direct carbon CEO Tesco Ireland; Tomás Sercovich communities and a company culture that builds self-esteem footprint between (right), CEO Business in the Community and celebrates our colleagues’ unique individualities. now and 2030. Ireland; and Feargal O’Rourke, Managing Partner, PwC 56 B US INES S PLUS A UG UST 2019
Croke Park Croke Park has come a long way on its sustainability journey. Today, it continues to be a gamechanger when it comes to sustainability in Ireland, with a wide range of programmes ranging from energy saving and waste management to biodiversity and local community gain initiatives. Never mind Dublin’s drive for five this summer! Did you know Croke Park has its very own impressive five in a row when it comes to diverting all its waste away from landfill? Since 2014, the stadium has ensured that none of the rubbish produced on-site goes to landfill. Every year, the stadium also focuses on increasing its overall recycling rate, Croke Park is a proud supporter of ‘What’s your issue?’ through the stadium’s Community Fund. This exhibition of and this year’s aim is to break 80%. young artists from Dublin's north east inner city explores issues that affect their lives across various digital, traditional and experimental mediums. The stadium’s annual While many visitors to Croke Park are thrilled to hold ‘Sam’ RECYCLING COFFEE CUPS INTO COMPOST Community Fund has allocated over €1 million in support to and ‘Liam’ during their visit, the cups the stadium’s over 200 local groups in the past decade. Sustainability Team are the most excited about are Croke Park’s fully compostable coffee and tea cups. Match- day teas and coffees are sipped from cups that are made ‘Every year, 20 tonnes of compost produced from from vegetable-based plastics only, which allows them to the stadium’s organic waste is made available for be disposed of in the stadium’s organic waste stream. use in local and community gardens’ Every year, 20 tonnes of compost produced from the stadium’s organic waste is made available for use in local and community gardens. 40% of the stadium hospitality team is from the local community. 2019 is also a big year for Croke Park’s FULLY ENGAGED WITH THE Community Fund, which is celebrating the important milestone of having allocated over €1 million in support to Croke Park also has its very own Neighbourhood Watch on LOCAL COMMUNITY over 200 local voluntary groups since 2009. event days. This Community Team is made up entirely of local residents, which we believe is the only team of its kind. They work during every event, helping their The stadium’s Wildlife Corridor continues to flourish. Its A STADIUM THAT CARES FOR BIRDS neighbours and keeping watch on their local area. In bespoke bird boxes, used by blue tits to nest and rear their addition, Croke Park continues to hire locally, and nearly chicks, are made from woodcrete and woodstone, and are carefully designed to mimic natural nest sites and provide a stable environment for chick rearing and winter roosting. An opportunity has also arisen to help reverse the decline in Ireland’s swift population, which has fallen by nearly 40% in the past ten years. Croke Park recently installed swift boxes in the new GAA Handball Centre development beside the stadium. These boxes will be used in combination with a caller to attract the birds and boost the local swift population. Since last year, Croke Park has also been working with local TRY OUR HONEY AT THE NEXT MATCH beekeepers to introduce beehives at its turf farm in north Croke Park was delighted to be the Green Entertainment and County Dublin. Conscious of how the native Irish bee has Tourism Award Winner at the 2019 Green Awards. become an endangered and threatened species, the stadium wanted to play its part. Croke Park staff and chefs are now Pictured are members of the stadium’s Sustainability Team all abuzz as they look forward to having their very own celebrating their win alongside some other very famous honey on the menu later this summer. silverware in the stadium! B U S I N ES S PL U S AU G U S T 20 1 9 57
BT Ireland Creating A Brighter Future COLLABORATING FOR A LOW Thanks to its ambitious corporate BT is committed to reducing the impact of its operations on CARBON SOCIETY the environment and has achieved a steady reduction in its responsibility programme, BT Ireland is today ranked as one of Ireland’s most carbon emissions since 2011. In 2018, BT signed the Low Carbon Pledge to reduce its carbon emissions intensity by 50% by 2030. The pledge is part of a business coalition led responsible and sustainable businesses. In 2018, BT Ireland achieved the Business Working by Business in the Community Ireland. Responsibly Mark, the NSAI-accredited ISO 26000, the only independently audited standard for CSR and BT allocates three days volunteering leave each for every BT SUPPORTING GOOD CAUSES sustainability in Ireland. The audit assessed how BT Ireland has integrated responsible and sustainable practices into the employee. In 2018 alone, its people volunteered 12,748 management of its employee engagement strategy, value hours of their time for charitable and community causes, chain processes, environmental practices and community placing it in the top three engagement. companies in Ireland for volunteering. The organisation’s flagship employee-led fundraising event is BT Shop for Change, an annual one-day takeover of Irish Cancer Society Shops across the country. Since creating the event in BT employees have raised over 2012, BT Ireland €500,000 for cancer care and employees have raised support services since 2012 over €500,000 for cancer care and support services. The company also operates a payroll giving scheme that has resulted in donations of over €420,000 in the past 10 years to community and charitable organisations nationwide. CREATING A HEALTHY AND INCLUSIVE Creating an inclusive culture and ensuring the wellbeing of PLACE TO WORK its employees is high on the agenda at BT Ireland. In January 2020 will mark the 20th year for BT Ireland as organiser October 2018, the company was officially certified as a of the BT Young Scientist & Technology Exhibition Healthy Place to Work, under the global healthy place to work standard. EMPOWERING YOUNG PEOPLE In January 2020, BT will mark its milestone 20th year as THROUGH STEM organiser and custodian of the BT Young Scientist & The ethos of encouraging diversity and inclusion also Technology Exhibition (BTYSTE). The event plays a permeates BT Ireland, from its recruitment policies and its crucial role in encouraging a passion for science and financial support that enables students from disadvantaged technology, and supporting the government’s STEM agenda. schools to enter the BTYSTE, to hosting a career day each year for unaccompanied minors who have arrived in Ireland Through the core exhibition and the Primary Science Fair, from war-torn countries such as Syria and Eritrea. the BTYSTE provides a platform for students aged 9-19 to express their creativity through the critical subjects of “Diversity of perspectives can make companies more science, technology, engineering and maths. Since the first innovative and creative, and an inclusive culture can help exhibition in 1965, over 90,000 projects have been organisations be a great place to work for everyone, showcased and over 200,000 students have exhibited at the regardless of their backgrounds,” says Shay Walsh, BTYSTE. BT also supports Teen Turn, an initiative Managing Director of BT Ireland. designed to change teenage girls’ attitudes towards STEM by providing positive and engaging work placements in For more information on BT Ireland’s corporate technology companies. responsibility initiatives visit https://www.btireland.com/ company/about-bt/purposeful-business 58 B US INES S PLUS A UG UST 2019
Nestlé in Ireland NUTRITION, CREATING HEALTH AND SHARED VALUE Sugar Reduction WELLNESS At Nestlé, we believe that long-term success goes hand in hand with creating Nestlé has long been value for our shareholders and for society committed to playing our as a whole. As the world’s leading part in addressing today’s nutrition, health and wellness company, public health challenges. As working to create social, environmental part of this, over the last and economic value is central to how we three years we have do business. Nestlé employs over 800 removed over 2.4 billion teaspoons of sugar and 60 Andrew Shaw, Country people in Ireland. Manager, Nestlé Ireland billion calories from our Nestlé in Ireland raised over UK and Irish products, €107,000 for DSI during 2017-2018 SUSTAINABILITY alongside the reduction of At Nestlé, sustainability is central to our global purpose of salt and saturated fat across many products, while maintaining enhancing quality of life and contributing towards a healthier the quality and taste people love. future. Our aim is to grow our business while reducing our impacts on the environment. We have a sustainability strategy for Some examples of new and improved products brought to market each of our brands as well as for our company as a whole. are Rowntree’s Fruit Pastilles and Randoms with 30% less Sustainable development is critically important to us, particularly sugar, Milkybar with increased milk content, and increased at a time when the world faces rapid environmental change. milk and cocoa content in KitKat. Nestlé’s new YES! snacks brand in Ireland offers a range of fruit, vegetable and nut bars NO FOOD WASTE: crafted to be both delicious and wholesome. New improved FOODCLOUD recipes have been developed with less sugar and more wholegrain PARTNERSHIP for Cheerios and Shreddies. Nestlé Ireland is the first food supplier to not only Diversity & Inclusion provide all its surplus food Nestlé Ireland is one of the first companies in Ireland to be to FoodCloud, but to awarded the Investors in Diversity Silver accreditation from also make a financial the Irish Centre for Diversity. contribution to help the Aoibheann O’Brien, CEO, social enterprise redistribute FoodCloud, and surplus food to charities and Our charity partner for 2019-2021 is Pieta House, which helps James Marshall, Nestlé SUPPORTING OUR COMMUNITIES communities across Ireland. people in distress who are affected by suicide and self-harm. Supply Chain Manager 100% RECYCLABLE PACKAGING BY 2025 Nestlé Purina has had a close working relationship with the We have pledged to make 100% of our packaging recyclable or DSPCA for over a decade. We have donated over 160,000 meals reusable by 2025. We are focusing on three core areas to make for the cats and dogs in its care, as well as adoption packs for over this happen: eliminate non-recyclable plastics, encourage the use 2,000 new pet owners adopting from the DSPCA each year. of plastics that allow better recycling rates, and eliminate or change complex combinations of We are proud to support staff at Cork Simon and Dublin packaging materials. We have created Simon, and over the past nine years, we have provided 3.25 the Nestlé Institute of Packaging million cups of Nescafé coffee and thousands of KitKats to Dublin Sciences, which is dedicated to and Cork Simon. We have raised almost €5 million over the past developing functional, safe and 15 years for Childline, supporting almost 400,000 calls to its environmentally friendly packaging service, which assists children in distress. solutions. Most recently we introduced recyclable paper wrappers on our new YES! snacks range – a breakthrough in sustainable packaging. New YES! snacks range Our Nestlé Cocoa Plan and Nescafé Plan aim to improve the lives of cocoa and coffee farmers and the quality of their products, whilst developing a sustainable supply of high-quality cocoa and coffee beans for our products. Since 2015, we are the first confectionery company in Ireland to use 100% certified sustainable cocoa for our confectionery. Nestlé colleagues celebrate Dublin Pride 2019 B U S I N ES S PL U S AU G U S T 20 1 9 59
B P S UR VE Y C OR P ORAT E SO CIA L R E SP O NSI BI LIT Y Diversity & Inclusion Moves Up The Corporate Agenda Most large employers agree that social inclusion should influence hiring policy, though in practice it’s an aspiration rather than a reality, writes Basil Miller he Leaders’ Group on that is under-represented in the would check on such features as Sustainability, set up by workplace and specifying a vision for improvement in skills and the number T Business In The Community Ireland three years ago, has produced a social inclusion document which can act as a blueprint for future inclusion. Implementation involves creating an action plan based on measurable activities, commitment to resources, of individuals moving into jobs, education or training. BITCI emphasises that the first step in becoming an inclusive employer businesses to improve their standing and agreements with strategic comes from the top, and requires a as inclusive employers. partners. It would also require an commitment to examine internal Employment is the main outreach strategy with a focus on policies and to identify practices that opportunity for vulnerable individuals enhancing education and employment may contribute to social exclusion. to move out of a cycle of poverty and opportunities for marginalised groups. An inclusive employer programme become active participants in society. The Impact heading covers the need cited by BITCI is at utility company The BITCI group was drawn from to set up continuing monitoring and SSE Ireland, which partnered with companies that have achieved the review of the action plan against the BITCI for a programme based on the ‘Business Working Responsibly’ mark, targets set. For example, under Barnardo’s Works model in Britain. and they concluded that Intent, recruitment, a firm would need to The initiative provided a six-month Implementation and Impact are examine the number of job paid work placement to individuals central to being an inclusive employer. descriptions appraised for inclusion, who experienced various long-term Intent involves clearly articulating a and the percentage of new hires barriers to entering work. Seven company vision of how to be an meeting the social inclusion agenda. participants were selected, five of inclusive employer, backed up with a The same attention would be them completed it, with three going on strategy and resources. It involves devoted to retention of those to full-time employment with SSE. building governance and employees, including the percentage SSE was pleased with the outcome accountability structures across the of employees using flexible working for opening up a new recruitment organisation, coupled with targeted and the number of policies reviewed stream and enhancing the existing initiatives such as choosing a group for inclusion. The outreach aspect workforce’s pride in themselves and in the company, and of course for giving quality experiences of work, and a career path, to the participants. Pharmacy chain Boots also engages with BITCI through the Schools Business Partnership programme. The Boots initiative has a focus on eight secondary schools serving low income areas around the country, and involves a series of workshops to showcase careers in the retail sector. The interaction culminates in mock interviews for the students, and the company says that staff also benefit from the experience by gaining an understanding of the advantages of working in an inclusive society. Elsewhere, Veolia partners with two DEIS schools in Dublin and Kilkenny, with employees delivering workshops to provide an insight into the world of work for students in fifth year. Students are exposed to a selection of career opportunities from Grant Thornton employees at the launch of the company’s Gender Identity and Gender Expression policy 60 BUS INES S PL US A UG US T 2019
B P S UR VE Y C OR P ORATE SO CI A L RE PO NSI BIL I TY across the business, from engineering to IT, sales and marketing to finance. CHRIS BELLEW / FENNELL PHOTOGRAPHY The HR team also provides practical tips and training related to job applications and interview preparation. At PwC, making staff aware of unconscious bias is a priority for the firm’s inclusion and diversity policy. Every partner has completed unconscious bias training and every person who conducts an interview for potential graduate joiners must complete unconscious bias training too. “This ensures they are aware of their own unconscious bias and provides tools to ensure they can mitigate the impact on fairly assessing The HR Suite launched its children’s book to promote diversity and a candidate,” says the firm. inclusivity in the gardens of Enable Ireland Kerry. Pictured with author Grant Thornton recently Caroline McEnery (right) are Mikayla O’Sullivan (left) and Emma Fenix demonstrated its inclusion credentials organisations are saying and what they understood, they begin to realise that by asking Transgender Equality are doing in this space,” says EY’s a firm’s D&I make-up is in fact a Network Ireland to review the firm’s Olivia McEvoy, who advises clients on major indicator of business policies and procedures. TENI’s input D&I implementation. performance,” the company states in resulted in the launch of the Grant According to the EY report, three EY’s report. Thornton Gender Identity and Gender quarters of organisations align their Expression policy, which seeks to D&I efforts with their overall utside the large consultancy ensure the safety and comfort of firm programme on culture and purpose, firms, private ventures like the staff regardless of their gender label. and strengthened cultural values is one positive impact from a D&I focus. O Irish Centre for Diversity in Waterford are also on hand to offer n the corporate arena, Diversity & Most large Irish organisations are D&I guidance. The organisation Inclusion is a new service line for largely accepting of difference, with advises firms on equality, diversity I advisory firms. The pitch to clients is that D&I has to be documented and 86% of the view that people of non- Irish ethnicity are fully accepted and and inclusion, and awards ‘Investors in Diversity’ accreditation. Marketing measured so that outsiders, including integrated in the business. communications company Core potential new hires, get to know about “However, just over half call out recently secured the ICD’s silver it. At EY, managing partner Frank non-inclusive language or behaviour,” award, which relates to employees’ O’Keeffe says D&I metrics are says McEvoy. “An essential element of sense of fairness and belonging to the included on every partner’s scorecard. an inclusive culture is to ensure non- business. The firm has a dedicated D&I inclusive language or behaviour is not Jill Downey, lead for Diversity & manager, a focused D&I strategy for tolerated in an organisation. This is Inclusion at Core, says that the business, and a D&I steering another strong example of the gap engagement with ICD uncovered committee. between words and action on D&I.” unconscious biases among staff. “Our research shows that while One of the problems surrounding “Designing and implementing a there is almost unanimous Diversity & Inclusion policy is what it diversity and inclusion programme is a acknowledgement of the business means in practice. Aircraft leasing challenge for businesses of any size,” value of D&I, most organisations are company Avolon established a D&I says Downey. “But as the saying goes, not yet where they need or want to team where multiple perspectives on you can’t manage what you don’t be,” says O’Keeffe. “What stands out to ‘where we are at’ emerged. The measure.” me is that so many organisations have company tapped McEvoy for a At the SME level, The HR Suite yet to get leadership backing for what diagnostic, which involved recently launched a free download is needed to drive D&I forward in a documentation reviews, workshops, book to promote diversity and sea of competing priorities.” interviews and a company-wide inclusivity. Celebrating You was the In a recent survey of 150 senior survey. brainchild of founder Caroline executives, EY found that while all According to Avolon, there is now McEnery, who devised the book as a organisations acknowledge the wider awareness in the organisation way to celebrate the firm’s tenth importance of an inclusive about the importance of D&I as a anniversary. “We believe that CSR environment, action to make that business ‘must have’. “Many begin the goes beyond compliance; that it is a happen is still largely D&I journey convinced of the social voluntary concept, led by a business, aspirational.“There is still a good of having an inclusive workforce. to positively impact society,” says disconnection between what As knowledge is gained and McEnery. B U S I N E S S PL U S AU G U S T 20 1 9 61
Abbott Since 1946, Abbott has been dedicated to helping people live healthier lives in Ireland. Sustainability initiatives are aligned with the UN Sustainable Development Goals. Abbott employs almost 4,000 people across nine sites, including six manufacturing facilities located in Clonmel, Cootehill, Donegal, Longford and Sligo and a third-party manufacturing management operation in Sligo. Abbott has a commercial presence, support operations and shared services in Dublin and Galway. Sustainability at Abbott is about applying the power of our Abbott and ESB Networks have partnered with the Irish business to drive positive economic, social and environmental Heart Foundation to train 100,000 people in bystander CPR impact – making sure that the work we do helps people to live healthier and better lives, both today and for generations to SDG GOAL 4: QUALITY EDUCATION At Abbott, we are passionate about supporting young people and come. Having been in Ireland for more than 70 years, Abbott their education. Abbott employees are active in supporting strives to make a positive social impact in the community, education and helping young people to develop the skills that will through the diverse careers provided, as well as through a range support them in building the best lives they can in an ever- of partnerships with schools, universities, local community changing world. groups and charitable organisations. ASPIRE with ABBOTT, launched in 2018, allows children, Abbott aligns its work with parents and teachers to hear about the importance of subject the United Nations choice, the future of work and how to build a pathway to third Sustainable Development level education and beyond. Goals (SDGs). As active participants in the National SDG Forum and National Corporate Social Responsibility Stakeholder Forum here in Ireland, Abbott reaffirms both our local and global commitment. In assessing what sustainability means to Abbott, we monitor how our priorities and material issues align with the SDGs. The following examples represent some of the many ways in which our work to help people live better and healthier lives intersects with the SDGs. SDG GOAL 3: GOOD HEALTH AND WELLBEING At Abbott, our mission is to help people live their best life, now The ASPIRE with ABBOTT initiative highlights the many and in the future. We do this primarily through our commitment exciting and diverse roles that exist in careers in STEM to building life-changing technologies that keep your heart healthy, nourish your body at every stage of life, help you feel and move better, and bring you information, medicines and SDG GOAL 13: CLIMATE ACTION Abbott is committed to identifying and mitigating climate-related breakthroughs to manage your health. risks that impact our operations, supply chain and distribution network. We have established ambitious 2020 targets to Our commitment to GOAL 3 is reinforced via our partnership significantly reduce carbon dioxide emissions, waste, and water (along with ESB Networks) with the Irish Heart Foundation use, and are focused on delivering results across our operations programme Hands for Life which over the next two years will here in Ireland and around the world. train 100,000 people in the life-saving skill of CPR. Connect with us at Abbott has a strong culture of giving to the communities in which www.abbott.com we operate in Ireland. In 2018, Abbott employees delivered more on LinkedIn: linkedin.com/company/abbott-/ than 6,000 volunteer hours to good causes across the country, on Facebook: facebook.com/Abbott with a strong focus on improving health in communities. on Twitter @AbbottNews and @AbbottGlobal 62 B US INES S PLUS A UG UST 2019
ABP Workers at ABP Clones have dramatically increased the reading age abilities of children at nearby St. Tiarnach’s Primary School by giving them one-on-one lessons every week. ABP Food Group is a unique, integrated agri-business employing 11,000 people across 51 sites in nine countries. Its primary business function – processing beef – is supported by three tangential businesses: a pet foods division, a renewables division and a proteins division. This unique structure ensures that ABP’s products are processed in the most sustainable manner possible. Doing business responsibly is in ABP’s corporate DNA, and the company’s Corporate Social Responsibility programmes extend across the supply chain from farms and processing sites to engagement with local communities. A typical example is the Time to Read programme, TIME TO READ Marie Claire Baxter (left), HR Manager of ABP Clones, with Majella undertaken with Business in the Community Ireland at the Beggan, Principal of St. Tiarnach’s primary school. co-educational St. Tiarnach's in Clones, where 265 children from 12 nationalities are on the roll. Marie Claire Baxter, HR Manager at ABP Clones, explains ‘It was so successful last year that that at the start of the programme each ABP volunteer is matched with two children, who they read with for the we’re doing it again.’ duration of the programme. “This is designed to help children with their reading skills by engaging with volunteers, while it gives the volunteers the Majella notes that the children didn’t see it as an escape YOUTHFUL ENTHUSIASM opportunity to work with children and encourage their love from the classroom either. “They saw it as an opportunity to of reading,” says Marie Claire. “We do a lot of work with talk, to read and to enjoy. The fact that their attendances third-level students through the ABP graduate programme, were good on Wednesdays shows they didn’t want to miss and we engage with secondary schools with the Angus Beef out. Some children should have been at home sick on days, Society, so it’s our chance to do something new at a primary and the mammies would ring and say, ‘When it’s over, you school level. It was so successful last year that we’re doing it can send them home’. That says a lot. Parents, pupils and again.” everyone at the school have been genuinely amazed by the positive progress.” Majella Beggan, Principal of St. Tiarnach’s, says that the SIGNIFICANT IMPROVEMENTS Principal Majella Beggan concluded by saying that St. Time to Read initiative improved the reading ages Tiarnach's is delighted to be associated with ABP Clones in significantly for the selected ten pupils, with some improving the initiative. their reading age by two years and one pupil by an impressive three years. Majella adds that at the start of the programme, one child had a reading age of 7.1-year-old, but today they have a reading age of 10.9. “That’s an incredible jump and that’s measurable,” she adds. “But I feel the benefit of this is also the relationship that these children had with a positive adult role model in their lives. No teacher in the classroom can do that, no matter how hard we work, because we don’t have half an hour of individual time to devote to each pupil.” B U S I N ES S PL U S AU G U S T 20 1 9 63
Gas Networks Ireland Along with other leading Irish companies, Gas Networks Ireland signed the Low Carbon Pledge, committing to Gas Networks Ireland supports education and biodiversity in the communities where reduce Scope 1 and Scope 2 greenhouse gas emissions by 50% by 2030. Gas Networks Ireland’s ongoing efforts to reduce carbon emissions were featured as one of four case it operates. Gas Networks Ireland owns, operates and maintains the studies in the inaugural Low Carbon Report, published by country’s natural gas network, connecting over 700,000 Business in the Community Ireland and PwC in June. In homes and businesses to a safe and secure supply of natural July, Gas Networks Ireland published its first gas. In 2018, Gas Networks Ireland was recertified to the Sustainability Report, tracking its efforts across the three Business Working Responsibly mark for the third pillars of sustainability – Social, Environment and consecutive time and is one of only 33 companies to hold it. Economic – in 2018. The mark is testament to the value that the company places on sustainability and its commitment to playing an active SUPPORTING role in the communities where it operates. Earlier this year, Gas BIODIVERSITY Networks Ireland was announced as one of 14 INSPIRING THE ENGINEERS AND Gas Networks Ireland is committed to supporting STEM founding members of SCIENTISTS OF THE FUTURE initiatives, with the long-term goal of encouraging primary the Irish Business school students to pursue STEM subjects in secondary and Biodiversity school and STEM-related careers. The organisation Platform, making a sponsors the STEM programme, Energize, delivered in commitment in the ‘Our partnership with Junior Achievement Ireland in Seeds for Nature’ primary schools nationwide. The programme reached over charter to protect nature 5,000 6th class students in 19 counties in the 2018/2019 and biodiversity. As a academic year. Energize is an immersive, learn-by-doing supporter of the All- programme that teaches students about the fundamentals of Ireland Pollinator science. Gas Networks Ireland also supports literacy, Plan, Gas Networks employability, leadership development and business advice Ireland has identified As part of a pilot initiative, programmes in the community. that its large asset base Gas Networks Ireland has installed is ideal for creating a two beehives at one of its sites. network of pollinator- The hives will be maintained by friendly habitats. COMMITTED TO SUSTAINABLE experienced beekeepers on the Operations team In May, along with other leaders from Europe, Gas BUSINESS PRACTICES Networks Ireland supported the New Deal for Europe, a So far, biodiversity enhancement measures including wild call to action to accelerate sustainable growth, tackle climate flower planting, bird boxes and reducing the use of change and create inclusive prosperity for all. Addressing pesticides, have been implemented in the Cork and Dublin climate change and reducing carbon emissions are key offices, and nine gas stations. Gas Networks Ireland actively priorities for Gas Networks Ireland. By 2030, the engages with the local community to increase awareness of organisation aims to have 20% renewable gas on the biodiversity, delivering biodiversity workshops in primary national gas network. schools and collaborating with Cork City Council to install a large insect hotel in Shalom Park, next to its Cork HQ. Employees have also participated in internal workshops and nature walks to learn more about biodiversity on their doorstep. This year, as part of a pilot initiative, two beehives were installed at one of the company’s gas stations. Managed by employees from the Operations team, the first batch of honey is expected this summer. In 2019, Gas Networks Ireland announced a new three-year partnership with Inner City Enterprise, which partners organisations with start-up businesses to provide advice and assistance. A team of employee mentors will provide advice to the Grow Dome, a sustainability project based in DCU. Pictured are Corporate Responsibility Manager, Julie O’Donoghue; Corporate Affairs Manager, Louise Browne; Evanne Kilmurray, CEO of ICE; and Niall O’Brien, Grow Dome founder 64 B US INES S PLUS A UG UST 2019
Applegreen In-store donation days often encourage customers and staff Corporate Social Responsibility has always to partake in fundraising through charity cycles or other challenges. On these occasions, customers can also donate at the till. In addition to this, through the Applegreen been a core part of the Applegreen DNA. Through a combination of environmental Rewards programme, customers can convert their loyalty initiatives, charity partnerships and local points into donations for any of the charity partners. sponsorship, the company aims to deliver Across Applegreen, consideration of environmental impacts ENVIRONMENT is central to how the company does business. Through the tangible and visible benefit to the harvesting of rainwater from the forecourt canopy which is communities that both Applegreen and its charity partners serve. used for the car washes, Applegreen significantly reduces water consumption and energy usage. This used water is then cleaned via the water recycling centre and reused. In 2018, an impressive c.€750,000 was donated by CHARITY Applegreen also aims to Applegreen staff and customers to Irish charities. Every time use environmentally a customer makes a purchase in-store, one cent is donated to friendly suppliers. For the Applegreen Charitable Fund at no extra cost to the example, Applegreen only customer. As the business has grown, so has the size of these uses Tierra Lavazza in donations. Over the past decade, €3 million has been raised all of its coffee to support the incredible work done by these charitable machines. This 100% organisations every day. Rainforest Alliance coffee is both environmentally The Applegreen Blossom Fund was established in 2018 friendly and practices with the Irish Youth Foundation to support not-for- non-exploitation of the profit, voluntary and charitable organisations that assist Applegreen coffee is Rainforest Alliance workforce. children living in disadvantaged circumstances. In 2018, Certified and its cups are 100% recyclable the Blossom Fund supported 62 projects across Ireland. Food waste is another major focus for Applegreen. In 2018, These projects ranged from healthy eating and fitness- the company partnered with FoodCloud to support and focused education programmes to kick boxing and circus facilitate the redistribution of surplus food and help reduce performance. food waste. By using the vans funded by Applegreen, 444 tonnes of surplus food have been rescued. Employees of Applegreen embrace the culture of giving back and are motivated by the opportunities of working with the During 2018, Applegreen introduced its first fully recyclable Applegreen charities, creating a spirit of positive teamwork. takeaway coffee cup and also introduced its first reusable Colleagues support one another to raise money by cup. Applegreen currently offers customers 15 cent off their undertaking activities such as marathons, cycles, charity coffee when they use a reusable cup, and many stores also balls, charity concerts, lip sync battles and mountain climbs. have facilities to wash reusable cups next to the coffee machine. Applegreen is dedicated to LOCAL SPONSORSHIP giving back to the communities where it operates. Through the Local Sponsorship Fund, stores decide on a local community group that they want to support. Many stores choose sports clubs for the young people in their community, enabling Applegreen to directly support Applegreen and its charity partners celebrate donations their customers in their daily lives. of over €3 million in the past decade B U S I N ES S PL U S AU G U S T 20 1 9 65
B P S UR VE Y C OR P ORAT E SO CIA L R E SP O NSI BI LIT Y SMEs Have Role To Play In Assisting Social Entrepreneurs Ireland has no shortage of social entrepreneurs. The organisation established by Declan Ryan wants some of them to scale up, writes Karina Corbett viation entrepreneur Declan SEI is privately funded by a number from 120 applications, and the best Ryan inherited a fortune of corporates and individual ideas will be announced at the annual A when his father, Tony Ryan, died. He has also made a fortune in his own right, fostering low cost airlines around the world that donations. DCC plc makes a large annual contribution to funding SEI’s annual awards scheme, while law firm A&L Goodbody provides free legal SEI awards in October. Six awardees will receive €20,000 in direct funding, in addition to training and supports worth €20,000. follow the Ryanair model. In the mid- services. Other backers include Since it was established, SEI says it 2000s, Declan Ryan established the permanent tsb, Ericsson, KPMG, has supported around 260 social One Foundation as a vehicle for his Vodafone Ireland Foundation, The entrepreneurs whose endeavours have philanthropy. It was wound down in Ireland Funds and Healy Group. created over 1,340 employment roles. 2014, after disbursing an estimated Former DCC chief executive Tommy Alumni include Pieta House, €70m to many good causes. Breen chairs the board. CoderDojo, Fighting Words, Grow it In a 2015 interview, Ryan recalled In recent years, SEI has moved Yourself and A Lust for Life. A more that One Foundation employee Sean beyond just handing out dollops of recent development is the Impact Coughlan had the idea that every cash. In 2017, the organisation set up programme, which concentrates on a village in Ireland has a social an academy that offers €5,000 to small number of social entrepreneurs entrepreneur. Ryan explained: “What participants on a five-month with additional funding and bespoke does that mean? Somebody with a mentoring and training course. There supports. SEI is trying to prod a small good heart, someone who wants to were 15 places and 219 people applied. number of social entrepreneurs into devote their time to social issues.” The aim is to nurture the good social scaling mode, though the main focus Social Entrepreneurs Ireland was ideas and their promoters so that they remains at the village level. spun out of the foundation in 2007 have a better chance of enduring. So what does a social venture look and is still going strong, though the SEI also organises an annual like? Last year’s award winners organisation has been eating into the bootcamp, where participants pitch included Michelle Moore’s Abhaile cash reserves built up during Ryan’s their ideas to a panel of judges. This Project, which remodels an elderly involvement. year, 40 participants were chosen person’s home to rent out some space; Saoirse Sheridan’s Elder Home Share, which matches elderly people MARK STEDMAN with individuals seeking affordable accommodation. SEI also singled out for further funding autism community project AsIAm, online safety group CyberSafe Ireland and Irish Men’s Sheds Association. While the SEI staff and board do the heavy lifting in propping up social ventures, SMEs can play a role too, according to Louise Archbold, SEI’s director of communications. “This year we are working with more than 50 social entrepreneurs through the Spark, Seed and Scale programmes. SEI is ideally placed to help businesses fulfil their CSR commitments by utilising the skillsets of their employees and involving them in SEI programmes, through judging applications, mentoring and providing hands-on support to social entrepreneurs.” The forty individuals who pitched for Social Entrepreneurs Ireland funding at a Croke Park bootcamp in May 2019 66 BUS INES S PL US A UG US T 2019
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