Symphony Ltd - It's going to be a 'HOT' summer - MarketsMojo
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27 FEB 2019 Company Report BUY Target Price: Rs 1,680 CMP : Rs. 1230 Potential Upside : 37% MARKET DATA No. of Shares : 7 Cr. Market Cap : Rs. 8,605 Cr. Symphony Ltd Avg. daily vol. (6mth) : 14,797 52-w High / Low : Rs. 1992/812 Bloomberg : SYML IN Promoter holding : 75% Consumer Durables : N.A. FII It’s going to be a ‘HOT’ summer… Price performance 140 90 40 Feb-18 Jun-18 Oct-18 Feb-19 Sensex Symphony Financial Summary Shareholding pattern Y/E Net Sales PAT EPS Change P/E RoE RoCE DPS Q-o-Q Chg Dec.-18 March (Rs Cr) (Rs Cr) (Rs) (%) (x) (%) (%) (Rs) (%) FY17 765 166 23.8 40.5 - 39.6 58.1 8.0 Promoters 75.00 0.00 FY18 798 193 27.5 15.8 - 34.6 48.7 2.7 FPIs 6.20 0.02 FY19E 920 157 22.4 (18.5) 57.4 21.7 29.3 2.7 MFs / UTI 8.94 0.27 FY20E 1,145 225 32.1 43.2 39.5 25.3 32.6 3.5 Banks / FIs 0.01 (0.29) FY21E 1,289 261 37.3 16.2 33.9 23.5 31.0 4.0 Others 9.85 0.00 Source: Company, Axis Securities CMP as on Feb 27, 2019 Pankaj Bobade – AGM - Research (Head)| pankaj.bobade@axissecurities.in | (+91 22 4267 1736)
27 FEB 2019 Company Report Symphony Ltd Investment Rationale Sector: Consumer Durables Symphony Ltd, has established itself as the leading player par excellence in the evaporative air-cooling technology to become world’s largest air-cooler manufacturer. The company offers wide range of air-coolers across residential, industrial and commercial segment. Symphony Ltd has carved a niche for itself in the air-coolers market by offering various designs along with innovative features to fit the pockets of variety of consumers and pander to their changing tastes. Having gone almost bankrupt, Symphony Ltd emerged like a phoenix in the air-coolers market to become a global leader with ‘one product, many markets’ theme and acquiring companies in Mexico, China and Australia to expand its footprint overseas and into the industrial and commercial air-cooling market. It currently commands ~50% market share by value and upwards of 40% by volume in the organized domestic air-coolers market. Rising per capita income to enable improving demand for consumer durable goods Symphony would be Increasing electricity penetration and rise in power availability esp. in rural India big beneficiary of rising temperature across globe due to Under penetration of coolers coupled with hot summers offers untapped opportunity global warming and changing weather Temperature variations is a global phenomenon making cooling solutions a necessity patterns Industrial and commercial cooling opens up a big business opportunity We initiate coverage with BUY rating and a target price of Rs. 1,680 i.e. 37% upside. 3
27 FEB 2019 Company Report Symphony Ltd Investment Rationale Sector: Consumer Durables Air coolers- middle class Changing weather, global warming Technological innovations, under- household’s solace in summers necessitates cooling solutions Symphony penetrationdifferentiates itself to drive growth India being a sub-tropical country, the One of the most immediate and obvious Technological innovations differentiates the summers witnesses scorching heat. Air effects of global warming is the increase in products; air coolers with smart looks, coolers have proved to be one of the temperatures around the world. The feather-touch digital control panels, remotes, superior alternatives to Air Conditioners average global temperature has increased auto swings, alarms and other intelligent (ACs); air coolers provide Natural or by about 1.4 degrees Fahrenheit (0.8 features are gaining popularity over the run- Evaporative Cooling and score over ACs in degrees Celsius) over the past 100 years, of-the-mill products from unorganized terms of lower life-cycle cost and enhanced according to the National Oceanic and segment. The air cooler market in India is flexibility. Being a low initial cost product Atmospheric Administration (NOAA). dominated by unorganized segment; current (about half the price of a 1 Ton window Rising temperatures, coupled with heavy size of market is estimated to be 80 lakh AC to cater to a approx. 200sqft room, urbanization and delayed and/or short units per annum growing at high single digit with a 10ft ceiling height), the Air Cooler is monsoons, make summers unbearable to low double digit; 30% of the market is quite popular in the hot, dry parts of the calling for effective cooling solutions viz. catered by organized segment, balance by country. To top it, the running cost is only a air coolers which are within the reach of unorganized players. Improving power small fraction of the power-guzzling ACs the general population. With rising availability, rising prosperity and increasing and since there is no refrigerant to leak or mercury, the demand for air coolers rise environmental consciousness is likely to compressor to burn out, the maintenance especially in the hot dry parts of the generate attractive air cooler market growth cost is also very low. The lower cost of country during the months of April, May over the foreseeable future; organized ownership and constrained power supply and June before the rainy season arrives. segment is expected to grow faster than the situation in India, air coolers are in high unorganized segment. demand in India. 4
27 FEB 2019 Company Report Symphony Ltd Investment Rationale Sector: Consumer Durables Focused player, asset light business Centralized Air cooling- offers Beating seasonality Rising in the exports business model backed by strong brand enormous prospects opportunity by diversifying across borders With acquisition of Climate Technologies Having learnt hard lessons from rampant In order to tackle seasonality in the Pte., Australia, Symphony has widened its diversification of product basket way back in business, the company is now focusing on international footprint sticking to its ‘one 2004, Symphony management has now industrial/ commercial segment by offering product, many markets’ moto. The directed all its focus on single product viz., cooling solutions. With acquisition of Australian acquisition not only provides air coolers. Today, Symphony is the largest IMPCO, Mexico in 2009, Symphony got Symphony Ltd. access to new geographies air cooler company in India with ~50% foothold in the industrial cooling systems viz., Australia and USA (one of the largest market share of organized market in value and entry into lucrative USA and Latin air cooling market is the world) but also an terms and upwards of 40% in volume terms. American market. Acquisition of M Keruilai opportunity of moderating its business risks ‘Symphony’ ranks amongst top trusted brands Air Treatment Equipments (Guangdong), because of complimentary weather in air cooling segment and has become a China (now known as GSK, China) was conditions prevailing in India and Australia generic name for air coolers. It outsources another step in the same direction. Both the along with the presence of Climate 100% of its production to around 9 OEMs, companies are pioneers in evaporative Technologies in both cooling as well as thus following an asset light business model. cooling systems and boast of a strong R&D heating segment. Climate Technologies The outsourcing model enables the team. The usage of cooling improves gets immediate access to Symphony’s management to focus on innovation, design productivity at work place; the international distribution network across 60 & development, marketing along with brand development of commercial real estate in countries. Going forward, we expect the building. No wonder the company enjoys cities and rise in industrialization has synergies to drive the top line and bottom excellent capital efficiency, the return on offered an enormous opportunity for line growth for the consolidated entity. capital employed (RoCE) has been 45% plus centralized cooling/ industrial cooling. for last 10 years. 5
15 Feb 2019 Company Report Symphony Ltd Industry wide demand drivers Sector: Consumer Durables Increasing middle class population Increasing per capita income 4,000 80 69 3,000 70 2,000 60 52 1,000 1,482 1,486 1,610 1,639 1,749 1,976 2,016 2,188 2,380 2,585 2,803 3,040 50 0 40 FY16 FY12 FY13 FY14 FY15 FY17 FY18 FY19E FY20E FY21E FY22E FY23E 2012 2020 Middle ClassPopulation (%) India Per Capita Income USD Air coolers Penetration vs. Other Consumer Durables It is estimated that affluent middle class will constitute 69% of the total population by 2020 and 64% will be living in urban clusters. 100% 85% 89% India’s per capita income was $1482 in FY2012 which has crossed $2000 in FY18 and is expected to increase to almost 80% 70% 60% $3000 by FY23. Increasing per capita income will lead to higher 60% spends on aspirational goods including consumer durables. Air-coolers penetration, being a seasonal product, is very low 40% 30% compared to other consumer durable goods. But the sweltering 25% 20% 17% 20% 10% heat witnessed in hot summer necessitates the need for cooling, 4% making air-cooler an essential consumer good. 0% Low initial investment and variable cost makes air-coolers a better Room AC Refrigerator Washing FPD TV Air Cooler alternative to other cooling appliance viz., air-conditioning units Machine Government’s push of electricity for all is expected to provide an impetus for increasing demand for consumer durables in rural and India Global semi-urban areas Source: Company, IMF, Axis Securities, Amber Enterprises RHP 6
27 FEB 2019 Company Report Symphony Ltd Industry wide demand drivers (cont.d) Sector: Consumer Durables Untapped opportunities: Rising temperature Increased electrification: Rising per capita income: Rising temperature has necessitates cooling Power has reached every Export opportunity: made coolers a necessity in solutions: The per capita income, village & household in the summer; nearly 55% of the High temperatures in which is the crude indicator India has been witnessing country. Densely populated population lives in hot and summer is not restricted to of prosperity of a country rise in summer temperature states viz., Bihar, UP, MP dry climatic conditions. Not India, it has been a global has been reported at USD making application of etc have been beneficiaries more than 15% of the phenomenon. The 1964 and is expected to cooling solution a must. of the electrification. Rising households own cooler thus developed, developing & cross $2000 in 2018. Cost effective cooling purchasing power coupled making it an enviable under-developed nations Study has shown that the solutions viz., air coolers with electrification is growth opportunity. demand low cost (both discretionary spends rise becomes the first choice for expected to drive the Moreover, a large part of investment and variable) sharply as the per capita consumers given the demand for consumer market (~70%) is still solutions to beat the heat. income crosses $2000. seasonal need in 3 months durable goods like coolers. dominated by unorganized of summers segment. Residential cooling dominates (FY18) Having established ‘Symphony’ as a synonym to cooling, Symphony Ltd has now targeted the business opportunities outside the residential space into commercial and industrial cooling. Residential Prior to acquisitions of Mexico, China and Australia, Symphony Ltd was exclusively a cooling Air product company focused on domestic sales and exports of coolers. With these acquisitions, the Cooler, company has progressively evolved into cooling technology company with product agnostic 92% approach. Currently, the residential air-coolers segment account for lion’s share in the revenues; going Industrial forward, the share of commercial and industrial cooling segment is expected to increase & Ducted, Low investment cost (40% of the cost required for centralized air-conditioning) and maintenance cost 8% along with low power consumption (almost 1/10th compared to A/Cs) by Industrial air coolers makes them most sought after cooling solutions for commercial applications, thus offering immense business opportunity As per management, the industrial and commercial air-cooling business opportunity is likely to be Residential Air Cooler Industrial & Ducted more or less at par with the residential cooling segment as far as margins is concerned, though the Source: Axis Securities, Company opportunity is huge and more essentially, untapped. 7
27 FEB 2019 Company Report Symphony Ltd Air cooling Industry Sector: Consumer Durables Bargaining Power of Buyers (High) Symphony offers products The brand ‘Symphony’ has an There are multiple brands across different across price points & various features, price points, thus giving the consumer a wide offering the consumer a wide choice; excellent brand recall, thus creating variety of choice. efficient after sales service ensures a entry barrier for a new entrant. Efficient after sales service ensures Low switching cost makes it easier for the minimum downtime thus consumer to compare products on price, differentiating itself from the the stickiness of the clients. features and post sales service. competition as well as unorganized Increasing competition empowers the segment consumer with substantial bargaining power Bargaining Power of Suppliers (Low) Industry Rivalry (Moderate) Threat of New Entrants (High) Air cooler is a technologically sound product Intense competition among air cooler Seasonality of the product, low capital investment designed keeping in mind aesthetics, comfort manufacturers leads to dominance of local players in the overall and performance; vendors supplying parts that Low entry barrier, technology adoption, market goes into making of an air cooler have low designs, distribution network and after sales Unorganized players still control around 70% of bargaining power as suppliers are fragmented, services differentiates the product amongst the the market share lack wherewithal to design, market the product. crowd of air cooler producer Symphony products have various features which enables the appliance serve more than just the air cooling function thereby commanding an edge over the competition Symphony controls around 50% ‘Symphony’ brand has become of the organized market (crowded by synonymous to air coolers, thus Threat of substitute products (Low) more than 70 odd brands) despite helping the company capitalize on the premium pricing in all the price increasing temperature every Air cooler, being a low priced appliance brackets. Extensive distribution summer; products across price points compared to ACs, has great potential given network & high brand recall makes Symphony a top choice to a the under penetration in Indian market differentiates it from both local & marginal customer. Though seasonal in nature, the need for organized players cooling cannot be done away with in summer 8
27 FEB 2019 Company Report Symphony Ltd Warmer summers ahead… Sector: Consumer Durables Indian subcontinent climate is classified under ‘Tropical climate’; Expected increase in global temperature anomaly though the tropical climate is marked by 12 month mean temperature of 18 degree Celsius, the extremes can be as high as 50.2 degree Celsius reported in Nawabshah, a city in southern Pakistan’s Sindh province on April 30, 2018. Global warming, a phenomenon caused by excessive emissions of greenhouse gases, is responsible for extreme weather be it hot, torrid summers or chilling winters or even excessive rains and melting of glaciers in Arctic zones. The UN Intergovernmental Panel on Climate Change (IPCC) published a report saying temperatures are likely to rise by 1.5 degrees Celsius between 2030 and 2052 if global warming continues at its current pace. The same was also confirmed by Berkely Earth, California, a US based non-profit organization. Global Average Temperature 1850-2017 US-based NASA (National Aeronautics and Space Administration) has said that Earth’s global surface temperature in 2017 ranked as the second warmest since 1880 when global estimates became feasible. But the real concern lies ahead as NASA’s analysis also emphasizes that the decades-long warming trend continues—17 of the 18 warmest years have now occurred since 2001. As per the analysis, Earth’s average surface temperature has risen about 2 degrees Fahrenheit (a little more than 1 degree Celsius) during the last century (1900-2000) due to increased carbon dioxide and other human-made emissions into the atmosphere. Conclusion: The extremity in climatic conditions is going to persist in coming future; the variations in temperature is going to be wider, thus summers are expected to be more warmer while the winters would get chilling and frosty. Source : Berkely Earth, Axis Securities 9
27 FEB 2019 Company Report Symphony Ltd Air cooling- a pressing need of the time Sector: Consumer Durables Cooling has become a necessity; especially in the 3 months of Climate zones of India summer (in tropical parts of northern hemisphere) starting April to May of every calendar year it is no more a luxury. The fans (which has reached 65% of the households) just circulates the air; when Srinagar this circulated air touches the sweat on the skin, it makes us feel cool. Thus, fans fail to cool the surroundings necessitating an additional but cost effective appliance which could cool the surrounding to beat the hot summer. Air coolers which work on evaporation of water technology are New Delhi very effective in areas which witness hot and dry climate. Air coolers become relatively ineffective in areas with high humidity. Thus air coolers would be effective in the states of UP, Bihar, Jodhpur Chhattisgarh, MP, Jharkhand, Maharashtra, Gujarat, Rajasthan, Punjab, Delhi, Northern Karnataka and western Telengana. Evaporative cooling (the principle on which air coolers work) is Kolkata effective in low humidity. As relative humidity increases, the difference between the air temperature (LHS) and the achievable temperature (yellow & green boxes) keeps decreasing. Temperature decrease chart for Air coolers Air Temperature (deg. F) Hot & Dry Bangalore Hot & Humid Composite Cold Moderate Source: Axis Securities 10
27 FEB 2019 Company Report Symphony Ltd Air coolers- highly underpenetrated, light on pocket Sector: Consumer durables Summer is restricted to 3 months viz., April, May and June for majority of the hot & dry parts of India. Hence, Indian consumer looks for cooling solution that is within his reach both on initial capital investment and operating cost. Fan- either ceiling or table fan, happens to be the first choice given the low price, power consumption and lifetime maintenance cost. An air cooler happens to be the first cooling solution that people purchase as and when they graduate from a fan; centralized air cooling is used in the homes of ultra-rich, even in homes and hotels/ commercial complexes that are centrally air-cooled. Unlike air conditioners, air coolers are light on the pocket both at the time of purchase and the power consumed in running the appliance; it is environment friendly, portable and doesn’t overcool. Rising disposable incomes, hot summers and improved availability of electricity are likely to support the burgeoning demand for sophisticated cooling solutions, coolers being the first choice. Symphony will benefit from the likely shift in demand to the branded category after GST implementation. The long-term prospects of Symphony are quite positive with the company having multiple growth and earnings drivers ~14.3 Cr HHs (~58% total HHs) reside in Air coolers score over air-conditioning units for both capital and variable costs hot & dry climate areas Fans Air cooler AC Initial Investment (Rs.) 500-3,000 4,000-20,000 25,000-50,000 Power cost per hour of usage Rs 0.38@ 75W Rs 0.5@ 100W Rs 10.5@ 2100W (Rs/hour) (assuming Rs 5/unit) Refrigerants No Water Air polluting refrigerants AC: 0.9 Cr Decrease in temperature No Yes Yes Air Coolers: Re-circulates same dry, Circulates same air, Fresh filtered clean, cool stale air; needs regular 2.7 Cr HHs Indoor Air quality & air inefficient & not very air with powerful air cleaning, unclean filters circulation effective in hot summers delivery of 1500 to 2000 may cause respiratory esp. in spacious rooms cu.mtr/hr problems No Fans: 8.3 Cr HHs Environmentally harmful Emission No No greenhouse gases Complicated and Maintenance Smple & Cost effective Smple & Cost effective expensive Fans: 16.4 Cr HHs Portability/ Ease of installation No Yes No Usage Indoor & Outdoor Indoor & Outdoor Only indoor Source: Industry, Company, Axis Securities 11
27 FEB 2019 Company Report Symphony Ltd What differentiates Symphony from its peers Sector: Consumer Durables After Sales service is crucial for Symphony products feature extensive customer retention. Timely and Leader in customer Leader in terms usage of technology and innovation to resourceful after sales service makes centric issues of innovation keep the products ahead of the Symphony a formidable player in the competitors. At the same time, the air cooler segment. company ensured low per unit cost Being a crucial appliance to beat the and improved efficiency to protecting hot summers, the management has to its margins ensure as little downtime as possible The products provide more value for at customer’s end. money invested vis-à-vis competition, An efficient and timely service helps thus ensuring satisfied customer . the company create goodwill and The company sells any of its SKU for gives word of mouth publicity, thus around 2-3 seasons after which it is not only retaining its customers but upgraded; company generally derives helping enhance the customer base. 20-30% of revenues every year from Company has 1,000 plus service the newly launched products. centers to serve 19,000 pin-codes Symphony enjoys around 50% of the Symphony has highest brand recall organized air cooler market; the amongst its peers, thus helping them management outsources position its products differently than its manufacturing thus concentrating on competitors. the R&D, designing and marketing. Rich brand recall coupled with wide Sticking to its core DNA of producing network of ~30,000 dealers covering coolers, the company focuses on Leader Leader in brand and 5,000 plus towns helps the company producing innovative products keeping competition at bay in management category status reach the nook and corner of the country Innovation in products, high brand recall coupled with wide distribution network and efficient after sales service makes Symphony a formidable player in growing air coolers market 12
27 FEB 2019 Company Report Symphony Ltd One product- many functions Sector: Consumer Durables Symphony has distinguished its product basket from the competitors using technology and adding more punch, value to the product than run-of-the-mill cooling function, thus making it more of a consumer lifestyle or digital product. The company has been successful in positioning the cooler which used to be considered as peripheral cooling product into a ‘neighbours’ envy, owner’s pride’ by marrying technology, aesthetics and utility into their product Symphony has been pioneer in developing never heard of premium range of cooling products (> Rs 10,000 per unit) and selling like hot cakes, thus raising bar for the competition Quality innovations helped the company position air coolers as perennial product; various novel features are integrated into the latest range of Symphony Air coolers. It includes: Digital touch screen Voice Assist Ultrasonic Mosquito Repellent i-Pure Technology- multistage air purification Electronic humidity control Wall mounted Air cooler resembling an air conditioner Magic fill- automatic water filling Removable tank Cool flow dispenser Power saver technology Despite creating a differentiated product, Symphony Ltd has ensured that their products are priced low enough to trigger an upgrade from fans to coolers and attractive enough with air-conditioner like features to generate value addition. Source: Company, Axis Securities 13
27 FEB 2019 Company Report Symphony Ltd Centralized Air-cooling – a BIG opportunity Sector: Consumer Durables The ideal temperature at workplace, according to a research study, should be between 24-30°C. The average ambient temperature has been rising steadily over last couple of decades. Although the difference is only a few degrees, it can change the work environment drastically. Countries across the globe have mandated temperatures for workers. E.g. South Korea has mandated a temperature of 24°C for its workers, New Zealand laws recommend a temperature band of 18-24°C while US recommends a range of 20-24°C. These days shop floor workers wear more protective gear— helmets, masks or other apparatuses because of heightened attention to employee safety. As a result, high workplace temperatures make the same task more onerous and sometimes more exhausting. Even a reduction of 3-4°C in shop floor temperature can enhance productivity by 25-30%. Central air cooling solutions- a long runway Opportunity and Size Factories Universities Warehouses Lecture halls Shops and Showrooms Service Stations Religious Institutions Offices Central Air cooling Solution Club House Poultry and dairy farms Residence Departmental Stores Lounges Diesel Generator Rooms Canteens Laundry Guest Houses Kitchens Banquet Halls Malls Range of Packaged Air Coolers Windows Air Cooler range Source: Company, Axis Securities 14
27 FEB 2019 Company Report Symphony Ltd Centralized Air-cooling – a BIG opportunity (cont.d) Sector: Consumer Durables Packaged / Central Air Cooling Solutions Central air cooling solutions- facts and figures Effective Temp © 24 27 29 32 35 38 41 Loss of work 3% 8% 18% 29% 45% 62% 79% Output Loss of Accuracy 0% 5% 40% 300% 700% >700% Source: Study of NASA. “Comfort conditioning the Plant with Evaporative Cooling” Plants Engineering July 8, 1976 Excessive heat in a manufacturing or warehouse environment has negative effects on workers, the production levels and even the quality of goods produced or stored goods. An increasingly hot working environment can result in severe slowdown in production, the impact can be either tangible or intangible. E.g. Employee sickness/absenteeism are tangible results while low productivity or defective job work due to uncomfortable working conditions are the intangible outcomes. Heat can affect the health of employees and also impact the health of the equipment. According to Arrhenius Equation, an electronic device can operate for 32 years at 45°C but will last just four years at 80°C. Frequent replacement of equipment could lead to higher capex and operating costs, thereby hurting company’s bottom line. Machinery too produces extra heat and poor ventilation or cooling mechanisms can exacerbate the issue. Excessive heat can hurt production levels by causing equipment to operate less efficiently or break down frequently. When equipments fail due to excessive heat, it becomes difficult to identify the cause as the damage is often internal and prima facie, the damaged components appear to function correctly. It takes detailed testing and analysis to locate the damage leading to more downtime and lost productivity, thereby adding to the cost. Evaporative cooling systems have the potential to reduce temperatures by 10-15°C, thus making it an ideal, cost effective way to address the rising temperature issue on shop floors. Only caveat these coolers work effectively in dry climates, humidity should be below 60% for these types of coolers to work best. In order to benefit from this increased productivity, companies are bound to spend on air cooling solutions for their factories, thereby opening up a multi-million units market for Symphony Ltd which happens to be the only branded player in the organized space. As per the company, the opportunity size of centralized air-conditioning market in India is estimated to be worth approx. Rs 4,000 cr.; the value of centralized air-cooling market is undefined (potentially higher than Rs 4,000 cr.). 15
27 FEB 2019 Company Report Symphony Ltd Marquee customers- Centralized air-cooling Sector: Consumer Durables Source: Company, Axis Securities 16
27 FEB 2019 Company Report Symphony Ltd Milestones Sector: Consumer Durables Acquired Climate Technologies Launched world’s Unveiled the world’s Recognition from the Government Pty Ltd (Australia) 1 st wall mounted air cooler 1st packaged air cooler of India for R&D center Established foothold in Acquired Keruilai (China) Started offering central all formats of modern retail air cooling solutions in India 2018 2017 2016 2015 2013 2012 2011 Acquired IMPCO 2009- (North America) 2011 2009 1995- Pre- 2002- Post- Scaled up 1988 1994 2000 2005 2000 2005 2007 2005s international presence Symphony born with Ventured into the manufacture of ACs, Suffered financial one air cooler model washing machines and other durables stress and restructured Got listed on Positioning: Strategic Focus: stock exchanges ‘Many products – One market’ ‘One product –Many markets’ 17
27 FEB 2019 Company Report Symphony Ltd Global warming – an International Cooling opportunity Sector: Consumer Durables Knowing fully well that the Indian market is underpenetrated for air Comparison of temperatures from 1880 till Oct.2018 coolers, Symphony management did not restrict themselves to Indian markets; they made overseas foray as the opportunity came their way, be it exports or acquisitions (at reasonable valuations), as the temperature variations are not country specific problems. Today, Symphony has a presence in over 60 countries. Extreme and unpredictable heat waves brought on by climate change is not limited to India. Shift in weather patterns leading to climate changes is a consequence of man-made global warming. The chart besides shows the average global temperatures throughout the year starting 1880 till Oct.2018; it must be noted that the blue lines are for the temperatures in early part of 20th century while the red lines are for last 18 years after year 2000. The global average temperatures are higher anywhere around 1°C Temperatures crossing 28°C (82.5°F) (the definition of overheating in 21st century compared to the same period in 20th century. under modern UK building rules) makes it unbearable for the UK According to the World Meteorological Organization's (WMO) population. According to a study, heat-waves in the UK are up to observations, 2016 was the warmest year on record (indicated by three times more frequent now than at the end of the 19th century, red line at the top in the chart beside) with a central estimate of the duration of heat-waves has also increased two to threefold. UK 1.15°C above the average calculated since 1850. 2018 is likely is now an important overseas market for Symphony coolers. to be the fourth warmest on record (indicated by dark red line) with Middle East, Africa are Symphony Ltd’s core market in addition to the Earth's average temperature hovering close to 1°C above the India. Air coolers working on evaporative cooling technology can levels recorded in 1850-1900. UK Met Office has predicted that cool huge open spaces and even outdoors. Symphony’s has the global average temperature for 2019 will likely be 1.1°C successfully undertaken its biggest cooling project at Mecca — the higher than the pre-industrial average period from 1850-1900. biggest air cooler project anywhere so far. Symphony has air- In 2010, Russia was hit by an unprecedented and deadly heat cooled entire Mecca complex by installing 50,000 units in the wave, the temperatures in Moscow had crossed 37°C. Soon after, residential section; it also has installed 200 giant coolers on the Russia has been an important export market for Symphony. Jamarat Bridge, Meena, Saudi Arabia which is crossed every year by millions of pilgrims. Source: NOAA, Axis Securities 18
27 FEB 2019 Company Report Symphony Ltd International acquisitions to drive earnings Sector: Consumer Durables In 2009, Symphony acquired the Mexican assets of International IMPCo Distribution presence Metal Products Company (IMPCo), Phoenix, US based company that has been producing coolers since the 1930s. Its manufacturing facilities in Mexico have opened up new markets in USA & Latin America. IMPCo was acquired because of the deep knowledge that it possessed in industrial coolers, a segment where Symphony was absent. Marrying the knowledge and experience from IMPCo with the design, style, and aesthetics of Symphony has been a synergistic fit. Further, IMPCo adopted an asset light model of Symphony by outsourcing operations to third party and focusing on brand building and marketing. It has successfully made transition to asset light, outsourced based manufacturing model in FY18 (Project Renovation started in FY15) and reported profit before tax of 39.6 mn Mexican Pesos. IMPCo has wide product basket including commercial / industrial cooling systems which are suitable for workshops, restaurants, gyms and indoor stadiums etc. The acquisition helped Symphony get enlisted with marquee US based large format retail clients viz. Walmart, Home Depot, Lowes, Costco, Coppel, Soriana, Sears, etc. The acquisition has helped Symphony to leverage IMPCo's relationship with these large format stores to market its popular residential air coolers in US. During the year, the Mexican subsidiary developed and launched a first “All Plastic” window cooler in the Mexico market which received a very good response. The company has charted out a new vision which seeks accelerated growth in the next 3 years, Presence mainly with the incorporation of new product lines. 19
27 FEB 2019 Company Report Symphony Ltd International acquisitions to drive earnings (cont.d) Sector: Consumer Durables Symphony acquired China-based Munters Keruilai Air Treatment Share of revenue of overseas operations to increase in future Equipment (MKE), Guangdong for Rs 1.5 crore ($234,000) in 2016. MKE produces energy-saving and environment-friendly evaporative air 100% coolers under brand ‘Keruilai’, a market leading brand in China. 80% Renamed as Guangdong Symphony Keruilai (GSK) Air coolers Ltd. China, the acquisition boasts one of the world’s best repositories in industrial 60% cooler knowledge, patents and product development. 40% Post acquisition by Symphony, the Chinese subsidiary has developed and introduced several new products for industrial, commercial as well as 20% household applications, and, also developed several new markets - both 0% domestic as well as international. FY16 FY17 FY18 FY19E FY20E FY21E GSK products have also been successfully introduced to Symphony’s 9 months already established markets of India and Mexico, and, are very well received in these markets. The acquisition also helped Symphony increase Domestic Operations Overseas Operations exports of its air coolers, especially to ASEAN markets via China which has FTAs in these markets. The company MKE, China, which was loss-making at the time of Revenues & profitability of overseas operations expected to improve acquisition, has already broken even in 9M ending Dec.2018 (9MFY19); both the top-line and bottom-line is improving and is expected to provide 600 530 485 steady growth in future 364 Symphony acquired 95% equity stake in Australia based Climate 400 Technologies Pte. Ltd. in 2018. The acquired company is one of Australia’s most recognized manufacturers of cooling and heating 200 148 127 appliances; it commands 35% and 29% market share of the domestic 79 54 9.2 16 30 41 Australian evaporative air coolers and ducted gas heaters markets, 4.6 respectively. 0 The acquisition of Climate Technologies Pte. Ltd. would help Symphony -0.5 -5.7 Ltd to moderate its business risks as Australia has complementary weather -200 conditions compared to India i.e. when there is summer in northern FY15 FY16 FY17 FY18 FY19E FY20E FY21E hemisphere, Australia or Southern hemisphere experiences winter and 9 months vice-versa. Moreover, Climate Tech. manufactures both heating and cooling appliances thereby supplying products required round the year to Revenues (Rs cr.) PAT (Rs. cr.) the target market. 20
27 FEB 2019 Company Report Symphony Ltd Asset light business model scores over the competition Sector: Consumer Durables Asset light business model ensures robust return ratios Symphony operates on asset light business model requiring low capital 80 investments; it outsources almost all its production to nine different OEMs thus ensuring that it is not dependent on any one vendor. 60 This asset light strategy enables the management to concentrate on design, development and innovation along with marketing the product 40 thus generating high return on capital employed (RoCE) Focusing on single product viz., air-coolers helps them to keep away 20 from the other product related distractions and deliberate their energies on developing variants of air-coolers with different features to suit the 0 changing needs of the consumer. FY16 (9 FY17 FY18 FY19E FY20E FY21E months) Company boasts of 50 plus models of air-coolers and wide range of RoE (%) RoCE (%) industrial and commercial coolers High Inventory turnover Sales to Fixed assets have been improving consistently 9.0 14 8.5 12 8.0 10 7.5 8 7.0 6 6.5 4 6.0 2 5.5 5.0 0 FY16 FY17 FY18 FY19E FY20E FY21E FY16 FY17 FY18 FY19E FY20E FY21E 9 months 9 months Inventory Turnover ratio Sales to Gross Fixed Assets Sales to Net Fixed Assets Source: Company, Axis Securities 21
27 FEB 2019 Company Report Symphony Ltd Stabilizing margins and stable WC cycles to boost profitability Sector: Consumer Durables Margins are stabilizing… Stable working capital cycle 35% 75 30% 25% 55 20% 35 15% 10% FY15 FY16 FY17 FY18 FY19E FY20E FY21E 15 9 months FY15 FY16 FY17 FY18 FY19E FY20E FY21E 9 months EBIDTA margins (%) Net Profit Margins (%) Inventory Days Debtors Days Creditors days Cash Conversion Cycle Consistent spends on advertisements Given the brand recall commanded by the company with its customers, the distributors keep purchasing the air-coolers even in off-season paying 50 6% 100% in advance to take benefit of discounted prices offered by the 40 5% company in the off-season i.e. quarter Q2 and Q3 of every financial 4% year. Company follows the plan of increasing its prices every fortnight 30 as the season approaches. 3% 20 The cash conversion cycle for Symphony Ltd was around 42 days at the 2% end of FY18. The cycle has stabilized post the change in the accounting 10 1% year made in FY16. The company enjoys debtors days of 28 days but payables are paid in 37 days a testimony of faith reposed by the dealers 0 0% and distributors in their products. FY16 FY17 FY18 FY19E FY20E FY21E The margins are stabilizing post change in accounting year and 9 months improving profitability of the acquisitions. Advertisement spends (Rs cr.) (LHS) Company has policy of consistent advertisement spends esp. in the Advertisement spends as % of Sales (RHS) season which acts as an investment in long run and helps it protect its market share. Source: Company, Axis Securities 22
27 FEB 2019 Company Report Symphony Ltd Turnaround in acquisitions to help improve profitability Sector: Consumer Durables Overseas acquisitions would help Symphony Ltd to chart path of growth Steady growth in revenues and earnings of overseas acquisitions both on topline and bottom-line. The acquisitions has brought industrial/ commercial air cooling technology with them, thus helping Symphony Ltd to 600 530 spread its wings beyond residential air-coolers and bid for the business 485 opportunities in this untapped space in India. Moreover, these companies also offer Symphony Ltd with an entry into lucrative American market with 400 364 widely diversified product portfolio ranging from residential cooling to commercial cooling. 200 127 148 The overseas acquisition done by Symphony Ltd in the past are showing 79 trends of profitability. The Mexican subsidiary is reporting profits from 54 30 41 4.6 9.2 16 FY16 onwards while the Chinese subsidiary has turned around in 9 month 0 ending Dec.’18. The recent acquisition of Australian subsidiary is already a profit making entity and offers Symphony Ltd an opportunity to cross sell its FY15 FY16 FY17 FY18 FY19E FY20E FY21E products in both Australian and American continent. Similarly, it enables 9 months de-risking of business as Australian weather is complementary to Indian sub-continent weather. Revenues (Rs cr.) PAT (Rs. cr.) Debt/Equity ratio (x) Symphony Ltd has been net-cash (almost debt free) company in FY18. 0.25 0.23 The recent Australian acquisition has led to debt on the books of the Australian subsidiary which would be serviced using the proceeds from 0.20 0.18 Australian operations; even post acquisition, the company is in net-cash position. 0.15 0.15 The debt/equity (D/E) has consistently been far below 1x; the interest coverage ratio is in mid twenties indicating better financial health of the 0.10 company 0.05 0.05 0.05 The cash on the books is deployed into Debt MFs and arbitrage funds 0.01 yielding upwards of G Sec yields for the company. 0.00 The management plans to deploy the cash for any good acquisition FY16 FY17 FY18 FY19E FY20E FY21E opportunity or distribute it among the shareholders through dividends 9 months and share buyback at appropriate time. Source: Company, Axis Securities 23
27 FEB 2019 Company Report Symphony Ltd Weak quarter but the core competency remains… Sector: Consumer Durables Quarterly Performance (Q3FY19) Symphony Ltd reported a weak set of quarterly results for Q3FY19, which Quarterly Performance happens to be an off-season. Company reported 9% YoY growth in consol. Sales, 41% YoY de-growth in EBIDTA and 43% YoY de-growth in (Rs.Cr.) % Change % Change Q3FY19 Q3FY18 Q2FY19 profit after tax for Q3FY19 on back of high channel inventory owing to (YoY) (QoQ) two back to back weak summers. Sales 240 219 9 223 8 Other Inc 13.0 13.1 NA 9.0 NA Cashing on its core competency- the product, brand and product range, the off season sales over last 6 months has been done on 100% advance Total Revenue 253 232 9 232 9 and the company has maintained its leadership with 90% plus market share in off-season sales. Expenditure Net Raw Material 85 12 597 55 55 After two consecutive bad summers in 2017 & 2018, the channel inventory has now normalized in majority of the domestic market except Purchase of goods 44 87 (50) 60 (27) few pockets like Karnataka. Personnel 29 19 55 29 0 Other Exp 39 20 95 36 8 The business for overseas subsidiaries is improving- China has posted Total Expenditure 197 138 43 180 9 marginal profit for the first time in 9MFY19 thus ensuring that the company is on path of recovery and steady growth. GSK, China reported topline of Rs 47 cr, EBIDTA of Rs 2.7 cr and PAT of Rs 0.36 cr. EBIDTA 56 94 (41) 52 8 for 9MFY19 Non-operating Income 0.0 0.0 NA 0.0 NA Interest 3.0 0.8 280 1.0 200 Q3 is an off season for Mexican subsidiary- IMPCo; for 9MFY19, IMPCo reported revenues of Rs 60 cr, EBIDTA of Rs 4.7 cr (excluding Depreciation 2.0 1.8 10 3.0 (33) exceptional income) and PAT of Rs 3.94 cr (excluding exceptional Exceptional Item 0.0 0.0 NA (4.0) NA income). PBT 51 92 (44) 44 16 Tax 14.0 27.3 (49) 13.0 8 Symphony Ltd had acquired Climate Tech. Pte, Australia on July 1, 2019. Hence at the end of 6 months ending Dec.’18, CT Australia reported PAT 37.0 64.6 (43) 31.0 19 revenues of Rs 141 cr, an EBIDTA of Rs 9.23 cr and PAT of Rs 4.13 cr. Oth. Comprehensive Income (1.0) (0.8) (4.0) (net of taxes) All eyes would now on be the upcoming summer season given that the Total Comprehensive Income 36.0 63.7 (44) 27.0 33 last two summers were failures as far as the cooling and air-conditioning EPS (Rs.) 5.3 9.2 (42.7) 4.4 19 sector is concerned. Source: Company, Axis Securities 24
27 FEB 2019 Company Report Symphony Ltd Valuation Charts Sector: Consumer Durables One year forward P/E fan chart Valuation Symphony Ltd is well positioned in the air-coolers industry owing to 2000 its well established brand with high recall, asset light business 1500 model, substantial market share and growth in demand for the product on back of improving affordability. 1000 We estimate the company to grow at a CAGR of 17% and 500 earnings at CAGR of 11% over FY18-FY21E (FY19 is expected to 0 show de-growth). When computed over FY19E-FY21E, we estimate the company to post robust growth of 18% CAGR in revenues and Jul-14 Jul-15 Jul-16 Jul-17 Jul-18 Mar-14 Mar-15 Mar-16 Mar-17 Mar-18 Sep-14 Nov-14 Sep-15 Nov-15 Sep-16 Nov-16 Sep-17 Nov-17 Sep-18 Nov-18 Jan-15 Jan-16 Jan-18 Jan-19 May-14 May-15 May-16 Jan-17 May-17 May-18 29% CAGR in earnings. We value Symphony Ltd at 45x FY21E to arrive at price target of Price 20x 30x 40x 50x Rs 1,680 giving an upside of 37% 12mth forward P/E band Key Risks 90 Single product with seasonality: The business of Symphony Ltd is highly dependent on single product viz., air-coolers which has 70 seasonal sales i.e. the end-users purchase the air-coolers only in summer. 50 Competition from unorganized segment: Air-cooler market is dominated by unorganized with 70% market share who are local 30 players with contained costs. Entry of more players in organized segment where Symphony is a leader can create more 10 competition. Mar-14 May-14 Mar-15 May-15 Mar-16 May-16 Mar-17 May-17 Mar-18 May-18 Jul-14 Sep-14 Jul-15 Jul-17 Jul-18 Nov-14 Jan-15 Sep-15 Jul-16 Nov-15 Jan-16 Sep-16 Nov-16 Jan-17 Sep-17 Nov-17 Jan-18 Sep-18 Nov-18 Jan-19 Unfavourable forex movement: A big chunk of consolidated revenues are sourced from overseas market. Unfavourable forex PE Mean Mean+1Stdev Mean-1Stdev movement may impact profitability of consolidated entity. 25
27 FEB 2019 Company Report Symphony Ltd Financials Sector: Consumer Durables Profit & Loss (Rs Cr) Balance Sheet (Rs Cr) YE March FY17 FY18 FY19E FY20E FY21E YE March FY17 FY18 FY19E FY20E FY21E Net sales 765 798 920 1,145 1,289 Total assets 497 653 945 1,146 1,380 Other operating income 0 0 0 0 0 Net Block 75.6 77.9 97.9 97.0 95.5 Total income 765 798 920 1,145 1,289 CWIP 0.0 0.0 7.5 5.0 5.0 Cost of goods sold 525 546 691 806 907 Investments 110 177 299 299 299 Contribution (%) 31.4% 31.6% 24.9% 29.6% 29.6% Wkg. cap. (excl cash) 265 376 405 412 420 Advt/Sales/Distrn O/H 41.2 32.8 33.9 41.6 41.3 Cash / Bank balance 47 23 135 333 560 Operating Profit 199 219 196 298 340 Other income 43 54 39 41 50 Capital employed 497 653 945 1,146 1,380 PBIDT 242 273 234 338 390 Equity capital 14.0 14.0 14.0 14.0 14.0 Depreciation 7 7 10 11 12 Interest & Fin Chg. 0 2 7 13 13 Reserves 451 598 735 936 1,169 E/o income / (Expense) 0 0 (4) 0 0 Minority Interests 0.0 0.0 4.0 4.0 4.0 Pre-tax profit 235 265 213 315 366 Borrowings 26 33 175 175 175 Tax provision 69 72 56 90 104 Profit after Tax 166 193 157 225 261 Def tax Liabilities 5.3 8.9 16.4 17.4 18.4 Source: Company, Axis Securities 26
27 FEB 2019 Company Report Symphony Ltd Financials Sector: Consumer Durables Cash Flow (Rs Cr) Ratio Analysis (%) YE March FY17 FY18 FY19E FY20E FY21E YE March FY17 FY18 FY19E FY20E FY21E Sources 129 100 291 212 245 Sales growth 71.6 4.4 15.3 24.4 12.6 OPM 26.0 27.5 21.2 26.0 26.4 Cash profit 173 201 174 248 286 Oper. profit growth 46.0 10.4 (10.8) 52.2 14.4 (-) Dividends 105 56 19 19 25 COGS / Net sales 68.6 68.4 75.1 70.4 70.4 Overheads/Net sales 5.4 4.1 3.7 3.6 3.2 Retained earnings 68 145 155 229 261 Depreciation / G. block 3.8 5.1 6.1 6.3 6.3 Issue of Equity 7.0 0.0 0.0 0.0 0.0 Effective interest rate 0.2 NA 6.9 7.4 7.5 Change in Oth. Reserves (12.2) (10.6) 4.0 0.0 0.0 Net wkg.cap / Net sales 0.19 0.40 0.42 0.35 0.32 Net sales / Gr block (x) 4.2 6.0 5.6 6.6 7.0 Borrowings 0 0 132 0 0 RoCE 58.1 48.7 29.3 32.6 31.0 Others 66 (34) 0 (17) (16) Debt / equity (x) 0.05 0.05 0.23 0.18 0.15 Applications 129 100 291 212 245 Effective tax rate 29.2 27.3 26.4 28.5 28.6 RoE 39.6 34.6 21.7 25.3 23.5 Capital expenditure (6.3) (47.9) 174.6 7.5 10.0 Payout ratio (Div/NP) 33.5 10.0 12.7 11.3 11.1 Investments (71.0) 67.0 (14.9) 0.0 0.0 EPS (Rs.) 23.8 27.5 22.4 32.1 37.3 EPS Growth 40.5 15.8 (18.5) 43.2 16.2 Net current assets 206.1 105.1 19.3 6.3 8.5 CEPS (Rs.) 25.0 28.1 22.9 32.7 37.9 Change in cash 0.1 (24.4) 112.4 198.2 227.0 DPS (Rs.) 8.0 2.7 2.7 3.5 4.0 Source: Company, Axis Securities 27
27 FEB 2019 Company Report Symphony Ltd Disclaimer Sector: Consumer Durables Disclosures: The following Disclosures are being made in compliance with the SEBI Research Analyst Regulations 2014 (herein after referred to as the Regulations). 1. Axis Securities Ltd. (ASL) is a SEBI Registered Research Analyst having registration no. INH000000297. ASL, the Research Entity (RE) as defined in the Regulations, is engaged in the business of providing Stock broking services, Depository participant services & distribution of various financial products. ASL is a subsidiary company of Axis Bank Ltd. Axis Bank Ltd. is a listed public company and one of India’s largest private sector bank and has its various subsidiaries engaged in businesses of Asset management, NBFC, Merchant Banking, Trusteeship, Venture Capital, Stock Broking, the details in respect of which are available on www.axisbank.com. 2. ASL is registered with the Securities & Exchange Board of India (SEBI) for its stock broking & Depository participant business activities and with the Association of Mutual Funds of India (AMFI) for distribution of financial products and also registered with IRDA as a corporate agent for insurance business activity. 3. ASL has no material adverse disciplinary history as on the date of publication of this report. 4. I/We, Pankaj Bobade– AGM, Research, CFA (ICFAI), author/s and the name/s subscribed to this report, hereby certify that all of the views expressed in this research report accurately reflect my/our views about the subject issuer(s) or securities. I/We also certify that no part of my/our compensation was, is, or will be directly or indirectly related to the specific recommendation(s) or view(s) in this report. I/we or my/our relative or ASL does not have any financial interest in the subject company. Also I/we or my/our relative or ASL or its Associates may have beneficial ownership of 1% or more in the subject company at the end of the month immediately preceding the date of publication of the Research Report. Since associates of ASL are engaged in various financial service businesses, they might have financial interests or beneficial ownership in various companies including the subject company/companies mentioned in this report. I/we or my/our relative or ASL or its associates do not have any material conflict of interest. I/we have not served as director, officer or employee in the subject company in the last 12-month period. Any holding in stock – No 5. ASL or its associates has not received any compensation from the subject company in the past twelve months. ASL or its Research Analysts has not been engaged in market making activity for the subject company. 6. In the last 12-month period ending on the last day of the month immediately preceding the date of publication of this research report, ASL or any of its associates may have: i. Received compensation for investment banking, merchant banking or stock broking services or for any other services from the subject company of this research report and / or; ii. Managed or co-managed public offering of the securities from the subject company of this research report and / or; iii. Received compensation for products or services other than investment banking, merchant banking or stock broking services from the subject company of this research report; ASL or any of its associates have not received compensation or other benefits from the subject company of this research report or any other third-party in connection with this report Term& Conditions: This report has been prepared by ASL and is meant for sole use by the recipient and not for circulation. The report and information contained herein is strictly confidential and may not be altered in any way, transmitted to, copied or distributed, in part or in whole, to any other person or to the media or reproduced in any form, without prior written consent of ASL. The report is based on the facts, figures and information that are considered true, correct, reliable and accurate. The intent of this report is not recommendatory in nature. The information is obtained from publicly available media or other sources believed to be reliable. Such information has not been independently verified and no guaranty, representation of warranty, express or implied, is made as to its accuracy, completeness or correctness. All such information and opinions are subject to change without notice. The report is prepared solely for informational purpose and does not constitute an offer document or solicitation of offer to buy or sell or subscribe for securities or other financial instruments for the clients. Though disseminated to all the customers simultaneously, not all customers may receive this report at the same time. ASL will not treat recipients as customers by virtue of their receiving this report. Instead of a company visit, we have done a conference call with the company’s management. 28
27 FEB 2019 Company Report Symphony Ltd Disclaimer Sector: Consumer Durables DEFINITION OF RATINGS Ratings Expected absolute returns over 12-18 months BUY More than 10% HOLD Between 10% and -10% SELL Less than -10% NOT RATED We have forward looking estimates for the stock but we refrain from assigning valuation and recommendation UNDER REVIEW We will revisit our recommendation, valuation and estimates on the stock following recent events NO STANCE We do not have any forward looking estimates, valuation or recommendation for the stock Disclaimer: Nothing in this report constitutes investment, legal, accounting and tax advice or a representation that any investment or strategy is suitable or appropriate to the recipient’s specific circumstances. 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Copyright in this document vests with Axis Securities Limited. Axis Securities Limited, Corporate office: Unit No. 2, Phoenix Market City, 15, LBS Road, Near Kamani Junction, Kurla (west), Mumbai-400070, Tel No. – 022 – 4050 8080 / 022 – 6148 0808, Regd. off.- Axis House, 8th Floor, Wadia International Centre, Pandurang Budhkar Marg, Worli, Mumbai – 400 025. Compliance Officer: Anand Shaha, Email: compliance.officer@axisdirect.in, Tel No: 022-42671582. 29
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