SUMMARY OF REGIONAL STATISTICS - RESEARCH PAPER APRIL 2016 - Port of Airlie
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SUMMARY OF REGIONAL STATISTICS RESEARCH PAPER APRIL 2016
SUMMARY OF REGIONAL STATISTICS
CONTENTS
VISION 1
KEY MESSAGES FOR TARGET MARKETS 2
Port of Airlie Marina and Sales Centre
REGIONAL SNAPSHOT 3
PO Box 586, Airlie Beach, QLD, 4802
ACCESS TO THE REGION 4
Ph: 1800 676 526 info@portofairlie.com.au
www.portofairlie.com.au TRAFFIC TO PORT OF AIRLIE 5
DISCLAIMER ECONOMIC AND DEMOGRAPHIC 6
Although all reasonable care has been taken to ensure that the information
contained in this brochure is accurate, neither Port of Airlie nor its related
REGIONAL STATISTICS - SUMMARY
companies, officers and agents accept any responsibility or liability whatso-
ever to any person seeking to rely on any information, projection or opinion TOURISM STATS 7-8
contained in this brochure for any loss, damage or claim suffered by any such
person.
Any person interested in any of the information referred to in this report should
INVESTING IN THE WHITSUNDAY REGION 9
conduct their own investigations and enquiries and seek appropriate ac-
counting, legal and taxation advice. ECONOMY 10
Meridien AB Pty Lty & Meridien Airlie Beach Pty Ltd
(Both Receivers and Managers Appointed)(Both In Liquidation) OUR FUTURE 11
SUMMARY OF REGIONAL STATISTICS 1
VISION
Port of Airlie is one of the leading residential, resort and marina
destinations within Airlie Beach with The Mantra Boathouse retail
experience becoming representative of the sought after tropical
maritime lifestyle the Whitsundays region has on offer now, and
into the future.
As a development of State significance, Port of Airlie is the first
choice in el fresco dining and fashion; the place to experience the
natural beauty and personality of the Whitsundays marina and
boating scene in a resort style setting. Our customers are taken on
a magical service journey as part of their Whitsundays experience.
As an investor or retailer at Port of Airlie, there are two main target
markets to consider.
1. Local population, local and regional residents
2. Domestic and international tourists and visitors
to the Region
Port of Airlie is positioned to help
drive economic development in
the Whitsunday Region, providing
new business and employment
opportunities.
SUMMARY OF REGIONAL STATISTICS 2
KEY MESSAGES
FOR TARGET MARKETS
• Airlie Beach has recently undergone an extensive revitalisation of its Town Centre,
including investment in major infrastructure and retail environments.
• Port of Airlie has also completed the development of major infrastructure, providing
for the extension of the Airlie Beach Town Centre to include a world class residential,
resort, retail and marina precinct.
• The Boathouse at Port of Airlie provides a quality resort style offering, enhanced by its
marina waterfront fashion and dining experience, a destination for our residents and
guests to dine, shop, relax and enjoy.
• Port of Airlie has seen the completion of an additional 100 recreational berths and a
Maritime Terminal to its Marina and over the past 18 months following the commence-
ment of marina operations.
• The opening of the Cruise Whitsundays Maritime Terminal at Port of Airlie in late 2014
coincides with significant investment enhancing their well-established fleet.
• Cruise Whitsundays connects Port of Airlie and Airlie Beach directly from the mainland
to the Whitsunday Islands, offering a number of day cruises which include to the Great
Barrier Reef and Whitehaven Beach.
• Port of Airlie together with Hamilton Island Marina and Abell Point Marina has
created significant infrastructure, reinforcing the Whitsundays position as a renowned
international tourism icon that continues to attract the serious sailing and boating
community.
• Airlie Beach has enhanced its appeal with the completion of more recent projects
including Peppers Airlie Beach, Woolworths and upgrade to Abell Point Marina.
• Ongoing expansion and improvements to Hamilton Island, One & Only Hayman
Island, with major investment earmarked for Daydream Island and Lindeman Island,
all contributing to the growing profile of the Whitsundays.
• Airlie Beach has seen an increase in tourism activity at 20% per annum over the past 3
years with tourism figures and visitation statistics on the rise.
SUMMARY OF REGIONAL STATISTICS 3
REGIONAL
SNAPSHOT
The Whitsunday Region is home to approximately
35,500^ permanent residents and is expected
to increase from 33,070 to potentially more than
55,000 by 2036*. Due to the strength of the local
economy, the Region’s population is expected to
grow at an annual rate of 2.3 per cent over the
next 20 years, which exceeds the State average
of 1.8 per cent.
With direct access to the Great Barrier Reef the
Whitsunday Region welcomes over 750,000^
tourists and visitors from both Australia and abroad
each year. With the accommodation and food
services sector employing close to 15%^ of the
local workforce, the tourism industry is the
Region’s largest employer.
T he Region is sustained by four major
industries including:
- Agriculture, horticulture
- Marine
- Manufacturing / Mining
- Tourism
^ SOURCE: Whitsunday Regional Council Corporate Plan, 2014-2019
SUMMARY OF REGIONAL STATISTICS 4
ACCESS TO THE REGION
The Whitsunday Region also boasts direct flights daily from: The end of financial year forecast for the airport include at its lowest,
• Cairns, Brisbane, Sydney, Melbourne (to Hamilton Island) 337 000 through to the highest estimate, potentially, 397 000 passengers.#
• Brisbane, Sydney, Melbourne (to Proserpine Airport).
Guests arriving on flights arriving/departing from Hamilton Island
Airport are offered a direct water transfer to Port of Airlie via Cruise
Key airport statistics as at 29 March 2016 include:
Whitsundays Maritime Terminal. • Majority of the year has maintained in excess of
Flights arriving/departing from Proserpine Airport offer direct access to 30 000 passengers per month
Port of Airlie via the Heart of the Reef Bus Station and taxi rank on site. • October continues to be the strongest performing
As an indication of tourism health, figures to and from the Proserpine month of the year
Airport have shown 31% growth of airport passengers number over
• February continues to grow from the worst
the past four FYs [consistent growth over the past 3 financial years],
with the forecast for FY 14/15 also showing a projected increase. performing month to an average month due
to the popularity of Chinese New Year
• 11/12 FY, 216 000 ^
• Passenger numbers year to date 245 793
• 12/13 FY, 235 000 (9% increase) ^
• 13/14FY, 244 000 (4% increase) ^ • Available seats year to date 296 124
• 14/15FY, ^ 282 500 passengers with 16.7% growth. • Overall airport seat factor year to date 83%
• Half year of 15/16FY, 187 000 passengers
For the 2015 Calendar year the airport has surpassed 300 000 The Whitsunday Regional Council is considering further extending the
passengers for the first time, 321 373, 21.5% increase on 2014 CY, Whitsunday Coast Airport in the near future to accommodate increased
264 505 and 31.18% increase on 2013 CY, 232 568. domestic and international services. *Less than 250m of runway extension
will allow for inbound and outbound International traffic within a 6500km
The Federal Government’s Bureau of Infrastructure Transport and
radius of PPP which would encompass SW Pacific, NE Asia, and SE Asia.
Regional Economics statistics for nation’s Airports, Y/E 15, the
This extension would allow Whitsunday Coast Airport to provide the same
Whitsunday Coast Airport has recorded the strongest growth of any
(if not greater) capabilities as the Gold Coast Airport. The land availability
regional airport in country, equating to a 20.7% increase in
and pre-existing and planned regional infrastructure would accommodate
passengers over the 12 month period.#
the creation of a multi-modal transport and logistics hub on Airport land
encompassing Road, Rail, and Air. This would enable us to build
International Cargo and freight distribution capabilities including the
export of fresh produce/ seafood out of the region via air transport.
# Source: Australian Government, Department of Regional Infrastructure & Regional Development, Annual Report Statistical Report, Domestic Aviation Activity, Annual Report 2015
~ Source: Advisory - Whitsunday Coast Airport Passenger Numbers Update as supplied by the Whitsunday Regional Council
* Source: https://www.whitsunday.qld.gov.au/DocumentCenter/View/887
^ Source: Figures provided by Whitsunday Regional Council Source: 2015-16 Budget, http://www.whitsunday.qld.gov.au/DocumentCenter/View/1359
^ Source: Figures provided by Whitsunday Regional Council Source: Whitsunday Regional Council Annual Report 2014-15
SUMMARY OF REGIONAL STATISTICS 5
TRAFFIC TO
PORT OF AIRLIE
Cruise Whitsundays carry over 630 000^ passengers per year across a variety
of tourism and transport services.
This figure includes 412 000^ transfers to and from Hamilton Island Airport and
to and from other island resorts. These transfers were previously routed through
Shute Harbour and Abell Point Marina.
Cruise Whitsundays offers over 50 arrivals and departures, 365 days a year,
delivering a constant flow of traffic including tourists, contractors and off-island
staff travelling via Port of Airlie from 6.30am until 6.30pm every day.
Airlie Beach has established itself as a regular anchorage for cruise ships
making their way up the Queensland Coast, with approximately 70 cruise
ships per annum visiting the seaside town. On average, a cruise ship guest will
spend approximately more than 60% more than a normal tourist. With the new
Cruise Whitsundays Maritime terminal now operating, a number of guests off
these ships are now travelling to the mainland through this facility. This provides
Port of Airlie retailers an opportunity for direct contact with these potential
customers as soon as they set foot on the mainland.
^Source: Figures provided by Cruise Whitsundays
Cruise Whitsundays offers over 50 arrivals
and departures, 365 days a year delivering
a constant flow of traffic including tourists
and contractors...
SUMMARY OF REGIONAL STATISTICS 6
ECONOMIC AND DEMOGRAPHIC
REGIONAL STATISTICS - SUMMARY
• The population is expected to increase from 33,070 to • Busiest air routes:
potentially more than 55,000 by 2036 *
- Melbourne – Sydney / 8.61 million
• By 2036 an additional 9,000 jobs are required to support the - Brisbane – Sydney / 4.48 million
expected population growth*
- Brisbane – Melbourne / 3.35 million
• Median age: 37.3*
- Brisbane – Proserpine / [235,300] 238,500 passengers per annum #
• Aboriginal and Torres Strait Islander Population: 4.2%*
- Sydney – Hamilton Island / [200,400] 229,100 passengers per annum #
• Number of families: 7,720*
- Brisbane – Hamilton Island / [155,500] 131,800 passengers per annum #
• Average children per family: 2.8*
SOURCE:
• Main employing industry – Accommodation and ^ Whitsunday Regional Council Corporate Plan, 2014-2019
food services 14.8%* * Data from Census 2011. # Data current as at 2014
• Average people per household: 2.4*
• Average wage & salary income: $45,139*
• Median monthly mortgage repayments: $1,899*
• Median monthly rent: $1308*
• Size of Whitsunday Region: 23,862.7 km2*
• Gross Regional Product 2011/12: $2,204,355 million^
SOURCE:
*Data from Census 2011
https://www.whitsunday.qld.gov.au/documentcenter/view/1982
^Latest REMPLAN data incorporating Australian Bureau of Statistics’
(ABS) June 2014 Gross State Product, 2012 / 2013 National
Input Output Tables and 2011 Census Place of Work Employment
SUMMARY OF REGIONAL STATISTICS 7
TOURISM STATS
(Year ending September 2015)
• Tourists travelling to the Region at year end September 2015 were • Travel to the Whitsundays by international visitors increased 5% in the
recorded at 620 000 visitors and 482,000 holiday makers. year to September 2015, driven by growth in the international holiday
sector. Holiday visitors held a 95.9% share of all international visitors
• Domestically, this included 411 000 overnight domestic visitors,
to the Whitsundays region.
staying for a total of 2 229 000 room nights.
• The largest source market to the region was the United Kingdom (UK),
• Internationally, this included 209 000 visitors, up 9000 from the
which increased 5.9% in the year to September 2015. This result gave
previous period, staying for a total of 1 468 000 room nights.
the UK a 23.4% share of all international visitors to the Whitsundays.
• Domestic visitation to the Whitsundays accounts for two-thirds of total
• International overnight visitor expenditure increased in the year the
overnight travel to the region, with a fairly even split of these travellers
September 2015, off the back of an increase in international visitor
being from both Queensland and interstate (55% v 45% respectively).
numbers and nights spent in the region. Approximately a quarter of
The Whitsundays has a lower proportion of domestic visitors
all overnight expenditure in the region attributed to the international
compared to other Queensland regions, which emphasises the
market.
appeal of The Whitsundays region to international travellers.
• Whilst less domestic travellers visited the region in the past year, those
that did stayed longer (an additional night on average). It was this SOURCE: Tourism and Events Queensland, Whitsundays Regional Snapshot,
Year Ending September 2015
loss of volume however, that caused a 7.8% decline in domestic
overnight spend over the same period, to $508 million.
• Interstate holiday visitors to the Whitsundays increased 5% from
holiday visitors from New South Wales. Interstate visitors made up
45.5% of all domestic visitors to the region - and 62.9% of domestic
visitor nights.
SUMMARY OF REGIONAL STATISTICS 8 TOURISM RETAIL For the Port of Airlie retailer this indicates consistent growth in tourism numbers and a positive effect on related sectors servicing the industry. The largest markets of visitors to the Region are within close geographic proximity, within a 1.5 to 3 hour drive to Airlie Beach and daily direct flights Brisbane. As a large portion of the traffic arriving to and from the Region travels via the Cruise Whitsundays Maritime and Transit Terminals, this ensures the Port of Airlie retailer’s business is in pole position to capture visitor attention.
SUMMARY OF REGIONAL STATISTICS 9
INVESTING IN THE WHITSUNDAY REGION
‘Whitsunday Regional Council has identified that the commencement The Whitsunday Shire Council is currently undertaking a planning
of several major projects planned or under construction, the scheme review, with a clear focus on attracting new property investment
Whitsunday Region is set to experience growth over the coming years. and development in the Region to best capture the opportunities offered.
Our strong economy, well-planned infrastructure and desirable lifestyle
Whitsunday Regional Council is committed to attracting new business
make the Whitsunday Region an inviting investment environment.
and investment to the Region and fostering economic development. The
A robust capital works program will be delivered in FY 2-15-16 which
proposed planning scheme review includes an extension to the current
will see $28.4 million spent on infrastructure across the region, not to
airport at Proserpine being a new terminal, increased the length of the
mention the $2 billion of tourism projects which have been completed
runway and development of associated business centre to support this
are underway or planned. This will further complement the recent
expanded infrastructure.
infrastructure investment of $100M in the immediate Airlie Beach area
in the previous four years. Council partners with local and regional tourism and economic
development organisations to:
These projects include ($ millions*):
• Promote the Whitsunday Region and facilitate destination-marketing
campaigns;
• Deliver small business training workshops;
Roads / Bridges $1035.7 • Engage with industry stakeholders to develop investment attraction
Rail $121 initiatives; and
• Attract business and tourism events to the Region.
Ports $6740 • With investment comes construction, which brings employment
Water Sewerage $1186.96 The Whitsunday Region is an ideal location to invest or establish a
business. Currently home to over 3,500 small businesses our Region
Electricity $254.80 supplies goods and services to local, domestic and international markets.
In addition to emerging business opportunities across retail, events,
Oil & Gas $3000 transport, aged care and service industries; the Region’s existing
agriculture, manufacturing, marine and tourism sectors offer ample
Coal $56666 investment opportunities.
Commercial $2425.91 SOURCE: Whitsunday Regional Council Budget 14-15
Residential $686.1 (Updated version for 2015-16: Whitsunday Regional Council Budget 15-16 )
* SOURCE: Whitsunday Development Register, as at March 2015
^ SOURCE: Courier Mail
*SUMMARY OF REGIONAL STATISTICS 10
ECONOMY
The following is an extract from the Whitsunday Shire Council Budget 14-15.
‘The future economic prosperity of the Whitsunday Region lies in its
competitive advantages, including its close proximity to the Bowen and
Galilee Basins, the availability of residential and industrial land, the diversity
of the industries within the area and the strong quality of lifestyle enjoyed
by local residents and families.
As one of the largest fruit and vegetable growing Regions in the nation,
the Region contributes an estimated $400 million to the $9 billion Australian
horticulture sector. The local industry supports 13 major crop varieties,
including tomatoes, capsicum, beans and corn, and produces over
250,000 tonnes per annum. Sugar cane is also a significant crop, with over
20,000 hectares being harvested each year. Around 1.5 million tonnes of
cane is processed at the Proserpine Sugar Mill per annum.
The Port of Abbot Point and Abbot Point State Development Area (SDA)
are both of critical importance to the Region’s continued economic
development. Comprising rail in-loading facilities, coal handling and
stockpiling areas and two offshore berths and ship loaders; the Port of
Abbot Point is one of Australia’s most significant emerging bulk ports.
The Abbott Point SDA is a 16,320-hectare site dedicated to industrial
development, and its easy access to rail and roads and close proximity to
the Port of Abbot Point, will allow for large-scale growth in our manufacturing
and transport industries. This is subject to Queensland State Government
approvals and financing for the project is yet to be announced.
As the main southern point of access to the Great Barrier Reef and the
attraction of the Whitsunday Islands, major resorts and boating activity,
the Whitsunday Region welcomes over 700,000 tourists and visitors from
both Australia and abroad each year.
^With the accommodation and food services sector employing close to
15 per cent of the local workforce, the tourism industry is the Region’s
largest employer.’
SOURCE: Whitsunday Regional Council Budget 14-15
^Whitsunday Regional Council Budget 15-16
Whitsunday Marketing & Development, Gross Regional Product Report 2016SUMMARY OF REGIONAL STATISTICS 11 FUTURE Port of Airlie as a “project of state significance” is a major contributor to economic development in Airlie Beach and the Whitsundays. Investment in the Region is forecast to continue along with an estimated $400 million to develop the Port of Airlie to its full capacity as a contemporary marina, retail, residential, resort and transport precinct.
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