2020 Street Smarts GO SUCCEED - CITGO MarketNet
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20
Street Smarts
Your CITGO Brand
and Marketing
rand
g Guide.
GO ED.
SUCCEED.
1
Table of Contents
Section 1: Section 3:
Branding and Marketing Programs Advertising and Promotions
CITGO Brand Image ................................................................................ 3 Key Messages ....................................................................................... 37
Marketing Focus ..................................................................................... 4 Reaching Consumers ............................................................................ 38
®
Club CITGO Mobile App Fueling Good ......................................................................................... 39
TriCLEAN Gasoline
®
Spirit Pump
Fuel Discount Network Muscular Dystrophy Association (MDA)
Dispensers ............................................................................................. 9 Bess the Book Bus
Trimark of Excellence Mystery Shop Program ...................................... 10 Loyalty Promotions ................................................................................ 42
Education .............................................................................................. 12 Club CITGO
CITGO Sales Advantage Fuel Discount Network
CITGO Retailing Institute CITGO Rewards Card
Ready Training Online CITGO Debit Plus Card
Business Milestone Kits ....................................................................... 14 Local Events .......................................................................................... 44
Fuel Island and Curb Restoration .......................................................... 15 Customer Appreciation
Lighting ................................................................................................. 16 Grand Opening
Disability Fueling Assistance ................................................................. 18 Public Relations (PR) .............................................................................. 45
®
The CITGO AMERISTORE .................................................................... 19
Section 4:
Section 2: Retail Operations
Payment Cards
MyCITGOstore.com .............................................................................. 47
Minimum Point-of-Sale (POS) Standards ............................................... 21 Retail Location Webpages ..................................................................... 48
Europay MasterCard® and Visa® (EMV)................................................... 22 The C-Store Lab .................................................................................... 48
Payment Card Industry (PCI)/Data Security Standard (DSS) ..................... 24 Equipment Financing .............................................................................. 49
Proprietary Payment Cards ................................................................... 26 Store Supplies ....................................................................................... 50
CITGO Rewards® Card Uniforms and Name Tags ...................................................................... 51
CITGO Fleet Cards Cups and Bags ...................................................................................... 52
CITGO Debit Plus Card CITGO Buying Group ............................................................................. 52
CITGO Gift Card Vendor Contacts .................................................................................... 53
Debit Cards and EBT ............................................................................. 31
Fraud, Chargebacks and Data Breaches ................................................ 32
Island Card Reader (ICR) Fraud Program
ZIP Code Verification Program
Anti-Skimming Program
Best Practices to Prevent Skimming and Data Breaches
POS Solutions ....................................................................................... 35
1
1
Branding and
Marketing Programs
We’re dedicated to solving
your operational and retail
challenges. From the curb
®
appeal of our CITGO brand
image and TOP TIER™
®
TriCLEAN gasoline to our
unique educational programs
and solutions-focused
customer support, we’re
fueled up and ready to
help you grow!
2
CITGO Brand Image
Our brand image is one of the primary reasons that Retailers choose to fly the CITGO flag. Not only is it
one of the industry’s most attractive station images, but it is also reasonably priced and easy to install.
Trimark Blue
Eyebrow Lighting Triform
Channel
Triform Letters
Benefits
Locations that have
converted to the
CITGO brand image
have reported volume
increases of up to 30%.
White
Channel
Letters
LED
Price Sign
For More Information Cost
Materials are paid for by CITGO and amortized d Pump
P
VContact your CITGO Va
Valance
a
gasoline supplier over 60 months. Estimated costs vary
VSignResource significantly by location due to local labor and
d
Identity Group other factors. Installation costs range from
$5,000 to $20,000, excluding the price sign. Riser
Jessica Ogle
865-282-8953
citgo@signresource.com
Requirements
Pump
P
www.signresource.com CITGO-certified installers should be used Skirt
VVisit myCITGOstore.com for surveying, branding and/or reimaging
>>Brand Image retail locations.
3
Marketing Focus
Providing quality gasoline for your customers and giving them a reason to return to your location are
®
important to your success, which is why many of our marketing efforts focus on our TriCLEAN gasoline
®
and building loyalty through our Club CITGO app.
Club CITGO Mobile App
If an easy-to-implement loyalty and rewards program is what you’re looking for to build a dependable
customer base and increase profit margins, look no further than the Club CITGO mobile app.
As a Club CITGO Premium location, you get our full support, including training, a dedicated call center
and fully funded deals and rewards. Your customers get every-day savings on top-quality fuel and
popular product brands right in the palm of their hands.
To elevate your offering further, you can incorporate your own deals/rewards specific to your Loyalty “Counts”
location or work with Outsite Networks to build a fully integrated loyalty solution. Let’s break down the benefits of
being a Club CITGO Premium location
Unlock the Potential by the numbers.
While all locations are activated for Club CITGO during sweepstakes, there
are select every-day benefits available only to Club CITGO Premium locations.
+30%
+400%
Benefits Club CITGO Club CITGO Increase in Increase in number
Premium offer redemptions of consumers
received via email downloading the app
Fully Funded Fuel Discounts & Promotions
Fully Funded Retail Offers to Drive C-Store Traffic
$50
70%
POP to Promote In-App Offers & National Promotions
Exclusive Offers Customized by Retail Location
Long-Term Customer Loyalty Cons
Consumer redemption rate Average monthly claim
Email Campaigns Sweeps Only on fuel rewards earned
o per location
Social Media Campaigns (e.g., Facebook, Instagram) Sweeps Only Data is year-to-date as of August 2018 and reflects CITGO-
funded TriCLEAN gasoline coupons/rewards as well as
Sweepstakes (e.g., Win Gas for a Year, Ultimate Road Trip, etc.) manufacturer-funded and location-specific offers.
Mobile Payment Coming Soon!
4
Become a Club CITGO Premium Location
For More Information
To sign up in less than 10 minutes and enjoy all the benefits
of Club CITGO—for free!—just visit the Club CITGO tab on V Contact your gasoline supplier
myCITGOstore.com and follow the six easy steps to “Sign V Visit myCITGOstore.com>>Club CITGO
Up and Launch.” There is no additional cost to become a Club
V Club CITGO Customer Service Center
CITGO Premium location — just extra revenue! 888-2-GO-CLUB (1-888-246-2582)
clubcitgo@citgo.com
V Outsite Networks
Jack Piet
412-401-1099
jpiet@outsitenetworks.com
www.outsitenetworks.com
See section 3, page 42,
to learn more about our
Club CITGO promotions.
5
®
TriCLEAN Gasoline
Our TriCLEAN gasoline is an enhanced, custom-blended fuel designed to help
keep fuel injectors and intake valves clean while minimizing emissions. Research
shows quality fuels resonate with consumers, and they have the assurance of
knowing all three grades of CITGO TriCLEAN gasoline are TOP TIER™.
Consumer Appeal
Quality of fuel is important to
consumers, and they believe that’s
what our TOP TIER TriCLEAN gasoline
nearly 8% more likely delivers in all
three grades.
to choose CITGO In fact, research
shows consumers are nearly 8%
more likely to choose CITGO fuel due
to its cleaning properties.*
About TOP TIER
TOP TIER is the premier standard for
gasoline performance set by eight of the See section 3, page 38,
world’s top automakers. It surpasses For More Information to learn how we’re sharing
the existing standards set by the EPA. our quality gas message
V Contact your CITGO
with consumers.
gasoline supplier
V Visit myCITGOstore.com
V Visit toptiergas.com
*Source: The NPD Group/Motor Fuels Index;
12 Months (Aug ‘17 - Jul ‘18 vs. Aug ‘12 - Jul ‘13)
Total CITGO Marketing Area
6
TriCLEAN Marketing Elements
At CITGO, we not only pride ourselves on having one of the industry’s most attractive
station designs, but our dispenser branding features our TOP TIER TriCLEAN gasoline.
The updated design is currently available to all new-to-CITGO locations and current locations
looking to refresh their image.
Updated Product ID panels.
V Pump skirt design with pre-printed TriCLEAN
LEAN
elements and CITGO wordmark
V Reflective materials—brushed aluminum m on
valance, stainless steel risers, satin aluminum
minum
vinyl on doors
TriCLEAN sign
panel available
for standard sign Both TriCLEAN and TOP TIER
systems and as decals appear on valance front
a replacement to
the Rewards®
Card panel
7
Fuel Discount Network
New CITGO has joined the Fuel Discount Network, a select loyalty solution that connects
for financial institution reward programs to your locations and enables real-time redemptions
2019 when your consumers purchase fuel. And the best part? It’s free for CITGO-branded
locations with Verifone® POS systems!
How Does It Work? Benefits
When a consumer swipes a participating debit/credit Participating in this program could lower interchange
card, they are prompted with a fuel redemption offer. costs and bring incremental transactions to your locations.
(e.g., redeem 2,000 points to save 50¢ per gallon, up Instant gratification of real-time redemption at the pump:
to 20 gallons). The discount is paid by a participating V Drives consumers to your locations
financial institution and the consumer receives an
V Improves consumer engagement
automatic roll-back at the pump. You receive the
discounted amount in a settlement and do not pay V Increases spending power
fees on this portion. V Increases brand awareness
For More Information
or to Participate
V Contact your CITGO
gasoline supplier
V Verifone Help Desk
(determine current
operating software)
888-889-7829
8
Dispensers
Don’t forget to continue your outdoor EMV migration path to meet customer expectations and
mitigate fraud at the pump. Just like your POS hardware and software upgrades in-store, making
these upgrades at the pump is a win/win.
We’ve negotiated with some of the For More Information
best vendors in the industry to offer V Wayne Fueling Systems, LLC
you a variety of fueling dispensers at Steve Van Vlack
special prices to meet your specific 512-238-3657
business needs. steve.vanvlack@doverfs.com
www.wayne.com
Special Pricing Available
V Gilbarco Veeder-Root
V Various offers throughout the year Don Murashima
available on myCITGOstore.com 949-246-4809
V All orders must be placed through don.murashima@gilbarco.com
an authorized distributor www.gilbarco.com
V Bennett Pump Company
V All dispensers must feature
James Collier
CITGO branding
602-315-1242
jcollier@bennettpump.com
EMV Acceptance
www.bennettpump.com
For information on EMV acceptance at
the pump, see section 2, pages 22-23.
9Trimark of Excellence Mystery Shop Program
The Trimark of Excellence Mystery Shop Program is uniquely designed to protect the integrity of the
CITGO brand and reward you for your day-to-day-efforts to maintain it. It creates consistency across
the brand and allows for tracking accomplishments as well as areas of improvement, both in the store
p
and at the pump.
ed
Complet
llence
of Exce
Trimark Shop Checklist
g?
overflowin T
and not
le, clean
Mystery Complet
ed
h contain
ers availab
lable at each
island (1
Point)
(1 Point)
T
9. Are tras rs are avai T
h containe maintained
clea n and in • Tras clea n and well
nce ting rs are t)
Experie ls and ligh containe ing (1 Poin
Fueling ing numera T • Trash are not overflow
sign, pric (2 Points) rs ly and
main ID containe ing proper
or fading T • Trash
1. Are the dition? out crac ks func tion T
good con ition with readers
is in good cond age (1 Point) T all isla nd card of serv ice
ID sign sign 10. Are s? er is out
• Main free of una
uthorized ition; LED
s ing receipt card read T
in good cond dispens (1) island
ID sign is e than one
• Main ch and are T
num erals mat • No mor shop (2 Points) rs (1 Poin
t)
ing Poin t) t) at time of cons ume
• Pric visible (1 to
order (1 Poin available
are clearly in working condition paper is bs in
is clean and in good • Receipt ding cur
the board s and buil T
• Lighting rd, is nds , bollard
der boa T e isla
has a rea Are gasolin d repair with
2. If the
location sage? T 11. good condition? are in goo t) T
rent mes bollards Poin
with a cur er board t) T • Islan
d forms and tches or rust (1 (1 Point) T
if no read (1 Point) otion (1 Poin paint scra damaged
• N/A in goo d condition a curr ent prom minimal ing areas is not t)
board is to be park tion (1 Poin
• Reader appears r? ing in the specifica
er board essive litte • Curb ch image GO POP
?
sage on read and exc T colors mat rent CIT T
• Mes or damage • Paint with cur
of maj T ges in use curr ent
paved are
as free (2 Points) p toppers/
flan
coverage
with
3. Are all or damage ent (2 Poin
ts) T
free of maj litter pres 12. Are pum at least 50%
d areas are excessive toppers havets) damaged
• Pave not have r? • Pump (2 Poin frame is
d areas do free of litte T CITGO POP p topper
• Pave ned and one (1) pum
wel l maintai ts) e than
ped are
as
ntained (2
Poin T • No mor t) enser,
all landsca well mai ent (2 Points) or miss ing (1 Poin sen t at disp dit
4. Are s are r pres ers pre cre
sy area ssive litte tion hold appropriate CIT
GO
• Shru
bs and gras have exce applica
s do not dit card ked wit
h T
scaped area T 13. Are cred repair and stoc
• Land condition? in goo sages? stocked with
in good rience (2
Points) T
clean and card mes holders aret) T
canopy n brand expe lication (1 Point)
5. Is the ents a clea t (1 Point) t) T it card app messages (1 Poin damaged T
opy image pres and peeling pain dam age (1 Poin • Cred
O-ap prov ed fade d or water
• Can free of rust ceab le CITG are not er is
poles are imal noti lications lication hold
• Canopy with min it card app card app
condition opy • Cred (1) credit
is in good on the can than one (1 Point) t, pro-
• Canopy tion ing lights • No more ing cur ren
func T or miss building
l lit with damaged court and ds?
loca tion wel ? T lot, fore dar T
6. Is the ding exterior ight hours on
signage with image stan
and buil during dayl outdoor nt Point) T
completed e than 14. Is the l and complia otions (1
if survey with no mor T fessiona ent prom
• N/A functioning reflects curr (1 Point)
lighting is Points) oor signage guidelines
• Canopy s out (2 no more than • Outd mee ts images
light with oor sign age ned ?
two (2) functioning
T
• Outd l maintai T
ding lighting is Point) Poin t) clea n and wel T
• Buil ts out (1 ntained (1 exterior
two (2) ligh well mai
15. Is the
building
clean (1 Poin
t)
res appear maintaine
d
exterior is t) T
ting fixtu an, well n (1 Poin
• All ligh • Building es are clea
ensers cle T s and fram Point)
ling disp • Window
faded (1
all gas oline fue clea n with t is not peeling or
7. Are er? nces are pain ?
rking ord rs and vala • Building ntained T
and in wo ense T
n and well mai e
disp ts)
e fueling Points) ce (2 Poin T r area clea d-up of dirt/
grim
• Gasolin d experien dumpste
residue (2 a clean bran 16. Is the have buil T
minimal r at does not t)
ge presents out of orde pster area ing (1 Poin t)
enser ima r hose is • Dum overflow trash (1 Poin
• Disp (1) dispense and is not ing with
No mor e than one ts) r is not overflow
• (2 Poin • Dum
pste
time of shop aning
and fresh cle
els T
paper tow
eegees, l maintai
ned
8. Are squ available? e and wel
solution are availabl t) T
eld caddies t) umer (1 Poin
• Windshi d (1 Poin to the cons T
at each islan available
towels are (1 Point)
eeg ees and paper cadd y is fresh
• Squ eld
in windshi
solution
• Cleaning
Mystery Shop Frequency
Quarterly shops are conducted
by Alta360.
Shop 1 Jan. 1 - March 31
Grading System Questionnaire
Shop 2 April 1 - June 30
The grading system pinpoints your performance based on a The questionnaire emphasizes
Shop 3 July 1 - Sept. 30 possible score of 100% plus up to 2 bonus points, with all consistency and is divided into three
Shop 4 Oct. 1 - Dec. 31 questions allowing for partial credit. A pass/fail score will be sections that encompass the overall
given on select brand image questions. Locations that score retail experience of your customers—
97% or higher on any given shop will receive a reward. fueling excellence, shopping excellence
Locations scoring 80% or lower on any given shop are and customer service excellence.
considered failing and penalties will be applied.
10Results Image Solution Program (ISP)
If you’ve registered your location on myCITGOstore.com, you will receive your The ISP allows you to earn points back when you take action to
results via email within seven to 10 days of each mystery shop, allowing you to fix branding issues. It works via an “Action Feedback” section on
review scores/results sooner and take necessary action, if needed. You can also your quarterly mystery shop report. ISPs must be submitted within
contact your CITGO gasoline supplier for your quarterly results. 30 days from the shop or 10 days after the end of the quarter,
whichever comes first.
Quarterly Rewards Annual Rewards
If your location scores 97% or higher If you are among the top 500 retail Request for Action (RFA)
on a quarterly shop, you will receive the locations for the year, you will receive the You have the ability to submit an RFA if you feel a scoring error
following from your gasoline supplier: following from your gasoline supplier: was made on your mystery shop. RFAs must be submitted within
V $150 in CITGO Gift Cards V $500 in Visa® gift cards 30 days from the shop or 10 days after the end of the quarter,
V Letter of commendation V Recognition plaque whichever comes first.
V Performance certificate to display V Letter of commendation For complete details on submitting an ISP or RFA, visit the
in the store Trimark of Excellence Tab on myCITGOstore.com and select
“About” at the top of the page.
Penalties Tips & Tricks
Your gasoline supplier will receive the following Helpful tips and tricks automatically populate under
penalties for each location scoring less than 80% select questions on your quarterly mystery shop reports.
on consecutive shops. They will decide whether They provide you with solutions to fix existing issues in
or not to pass them on to you. order to avoid penalties on future shops, but do not offer
points back.
1st failure Warning letter
2nd consecutive failure $250 charge
3rd consecutive failure $500 charge and subject to debrand
4th consecutive failure $1,000 charge and subject to debrand For More Information
5 or more failures $2,500 charge and subject to debrand V Contact your CITGO
gasoline supplier
V Visit myCITGOstore.com
>>Trimark of Excellence
11Education
Because we understand your business, we provide educational opportunities
based on industry best practices to help you deal with operational and
marketing issues.
We are proud to be one of the only gasoline brands
that offer a full training suite, including:
V CITGO Sales Advantage – Exclusive sales training in
®
conjunction with Dale Carnegie Training dedicated
to overcoming the sales challenges
V CITGO Retailing Institute – State-of-the art
educational program focusing on industry best
practices
V Ready Online Training – Online training opportunities
centered around CITGO brand programs
CITGO Sales Advantage
This exclusive training program—in partnership
with Dale Carnegie Training—was created to coach
salespeople on how to have the greatest impact on
improving sales behaviors through sharing specific
account management strategies and tactics.
Seminars
The program includes two, one-day courses:
• Course 1 – Learn and practice how to build rapport, For More Information
generate interest, provide solutions, respond to V Contact your CITGO
objections and plan for success. gasoline supplier
• Course 2 - Learn and practice the sales process,
modify sales style, influence attitudes, customize
presentations and motivate people to commit in
order to close the sale.
12CITGO Retailing Institute
With a gas station on nearly every corner, competition is fierce and margins are
tight. That’s why we brought together successful C-store operators to give you
direct access to practical, business-building solutions through our Retailing Institute.
Seminars
Flexible, one-day seminars help you find solutions and opportunities to improve Ready Training Online (RTO)
profitability while gaining practical tools to tackle top priority needs (e.g., sales,
Through our partnership with RTO,
inventory management, training, customer service, etc.).
a full-service learning management
Webinars organization, we provide exclusive computer-
based training at no cost to you!
Monthly webinars are geared to help you with several important aspects of your
business such as brand image, grab ‘n go, social media, staffing and more. Webinar Training Modules
dates, times and topics are subject to change.
We’ve developed modules centered around two
of our most beneficial brand programs.
V The Retail Advantage module is our standard
Benefits
offering and a good fit for locations wanting to
V Tailored, hands-on learning focus on key business areas.
V Industry data and best practices V The Trimark of Excellence module dives a
V Lessons learned from tests conducted bit deeper and is an excellent choice if you’re
at the CITGO Retail Concept Center, looking to improve your location’s Mystery
our C-store lab Shop scores.
V Online resources
To Register or
For More Information For More Information
V Contact your CITGO gasoline supplier V Register at www.myCITGOstore.
V CITGO Retail Development com >> Retailing Institute >> Online
Jim Cox Training >> Registration Form
281-450-4497 (website and access code will be
jcox5@citgo.com emailed once you register)
V Visit myCITGOstore.com>> V Charlene Kovacsik
Retailing Institute 800-322-4846, ext. 4989
V Register for webinars at brndmktg@citgo.com
www.myCITGOstore.com >> www.readytrainingonline.com
Retailing Institute >> Webinars
13Business Milestone Kits
We celebrate our new CITGO family members with several “Welcome to CITGO!”
touch points that deliver targeted information at the exact time you need it.
Approval (A) Status – Welcome Kit For More Information
Upon reaching A status, locations receive a Welcome Kit, including: V Contact your CITGO
V Street Smarts gasoline supplier
V Retailer Programs at a Glance
V Company Profile
V “We’re Going CITGO!” banner
Branded (B) Status – Conversion Kit
When a location reaches B status, a Conversion Kit ships with:
®
V CITGO Rewards Card POP
V Informational program flyers featuring myCITGOstore.com, the
Trimark of Excellence Mystery Shop Program, our proprietary
payment cards and more
V Credit card materials such as the regulations manual and
quick reference guide
Completed (C) Status – Opening Kit
The Opening Kit is received when a location reaches
C status and includes:
V The current wave of POP
V A CITGO Rewards Card sales kit
V Exclusive offers, including a $150 uniform
voucher to our brand store
V Marketing information center to hold
applications at the register
14Fuel Island and Curb Restoration
Your customers spend the bulk of their time at the fueling island. So, why not make a good first impression
with great curb appeal? To assist in this effort, CITGO has teamed up with Rugid Guard to offer you special
pricing on fuel island and curb restoration needs.
Benefits
V Low-cost alternative to replacing fuel islands
and restoring old concrete and metal
V Quick completion process with minimal impact
on business
V Increased sales volume due to better curb appeal
V Five-year warranty against peeling, bubbling,
fading and rust bleed
BEFORE
V Easy to maintain and resistant to salts, gasoline/
diesel fuels and fading from sunlight
To Order or For More Information
V Rugid Guard
Tina Herschbach
618-477-1617
rugidguardusa@gmail.com AFTER
www.rugidguardusa.com
15Lighting
CITGO has negotiated with Cree, LSI Petroleum and SloanLED to provide you special pricing on all your
LED lighting needs. All three companies offer some of the most energy-efficient LED products in the
market today and provide turnkey solutions for your building, canopy and store interior—new and retrofit.
16Benefits To Order or For More Information
V Reduced energy consumption
V Cree V SloanLED
V Decreased electrical and maintenance costs
Craig Allen Jamie Hampshire
V Improved aesthetics 252-257-2141 972-469-2997
V LEDs stay brighter longer callen@cree.com jhampshire@sloanled.com
www.cree.com www.sloanled.com
V Energy rebates
V LSI Petroleum Lighting
Tom Wright
832-866-1155
tom.wright@lsi-industries.com
www.lsi-industries.com
17Disability Fueling Assistance
Providing disabled persons with fueling assistance is an easy, no-cost way to give
back to your local community. Through the Disability Fueling Assistance program,
disabled customers can call your location when they pull up to the pump and a store
employee will come out and provide assistance.
Materials
Participating locations will receive:
V A double-sided sign (approximately 12”x 24”) to
place on the ID/gas price sign pole
V Pump decals with the location phone number
(options available for specific state requirements)
Criteria
Participating locations must be staffed with at least
two employees at all times.
For More Information
V Contact your CITGO
gasoline supplier
18The CITGO AMERISTORE®
This affordable, easy-to-implement C-store branding package fits virtually all
floor plans. The ordering process is simple and materials come with step-by-step
installation instructions.
V Store Plans
C7 Works
Marshall Hare
804-496-6816, ext. 122
Soda
CITGOorders@c7works.com
V Retrofit Kits and
Interior Graphics
Mountain Commercial Graphics
Jamie Tarver Fountain
800-950-4923, ext. 6635
jamiet@mountain-cg.com
19
192 Payment Cards Keeping up with payment card technology is essential to maintaining current sales and meeting customer expectations. Customers are looking for merchants with EMV card acceptance to keep their credit cards more secure. As a merchant, you need to protect cardholder data and your location’s network using data security industry standards to help meet the annual Payment Card Industry Data Security Standard (PCI DSS) requirements. This may seem overwhelming, but CITGO has information and solutions to help you achieve your obligations as a merchant. 20
Minimum Point-of-Sale (POS) Standards Upgraded Point-of-Sale
Equipment at a Glance
In addition to meeting PCI DSS requirements, your location must also
meet these minimum POS standards.
Requirements* Certified POS Systems*
The following are required for all CITGO locations: The POS systems listed below are CITGO-certified EMV-Capable
and meet minimum POS standards. Site Controller
V EMV-compliant inside POS equipment (hardware,
software and PIN Pads) V Verifone Commander or RubyCi with Mx915,
V EMV software upgrades installed within 90 days Mx925 or P400 PIN Pads
of availability V Gilbarco Passport PX60 or Passport Edge with
V Internet/broadband for EMV card processing EMV-capable EDH and Mx915 PIN Pad
Upgraded or
V Installation and use of an all-in-one firewall and POS V Verifone Vx520 with Vx805 PIN Pad
New PIN Pads
Zone Router from a CITGO-authorized firewall provider V NCR Radiant RPOS Epsilon with EPC4, Panther
V Updated software and firmware in PIN Pads and Fuel Controller and Mx915 PIN Pad
at fuel dispensers for future uses, including CITGO *Subject to change. For current listing, visit CITGO MarketNet >> Payment
®
Rewards Card rollback, loyalty programs and Card >> Point of Sale >> Point of Sale Terminals and click on the POS
Approved Systems button on the right-hand side of the page. CITGO-Authorized All-in-One
mobile payments Firewall and POS Zone Router
For More Information
VContact your CITGO
gasoline supplier
Upgraded or New
VContact your local
Point-of-Sale Systems
POS distributor
VCITGO POS
Product Managers
800-423-8434, ext. 5415
posprod@citgo.com
Upgraded Fuel Dispensers
21® ®
Europay MasterCard and Visa (EMV)
With inside POS upgrades complete, focusing on upgrading your Automated Fuel Dispensers (AFDs) is imperative.
Don’t wait! As more retailers, restaurants and grocery chains complete their EMV roll-out, counterfeit fraud will
grow exponentially at locations that do not accept EMV cards in-store and at the pump.
If you don’t upgrade to EMV at your AFDs, you must have TDES (Triple Data Encryption Standards) PIN Pads—at a minimum—to accept PIN Debit.
The TDES deadline is Oct. 1, 2020.
Tips for a Successful Outdoor EMV Upgrade
1. Check with your CITGO gasoline 5. Consult with your AFD distributor EMV Early Upgrade Benefits
supplier, POS technician or the CITGO on exact timing as you prepare to Fuel Dispenser
CITGO encourages all branded retail
POS Product Team to determine POS install upgraded fuel dispensers Deadline
locations to upgrade as soon as
software availability. and POS software. Oct. 1, 2020
POS software is available for their
2. Consult with your AFD distributor 6. Plan far in advance. Equipment outdoor EMV equipment.
to assess fuel dispenser age and and technicians will be in V Upgraded/Next Generation
operability. high demand. Hardware and Software (e.g.,
• Retrofit – 0-9 years communications, NFC, secure
• Replace – 10+ years Onboard computer dispenser access)
(memory, processor, etc.)
3. Conduct a site survey for each V Better availability of equipment
location with your AFD distributor. and technicians
Consider bandwidth/communication Powered by reader V Mitigate and reduce fraud and
upgrades required to process EMV on contact chargebacks
transactions and factor in extra time
if new infrastructure is needed (e.g., V Meet consumer expectations
Customer card
rewiring, breaking concrete, etc.). information is
on the chip
4. Take other improvements into account making
when you order upgraded fuel it difficult to
dispensers. (e.g., video monitors, counterfeit
2D scanners, tamper alarms, NFC for ID, authentication, data storage,
popular mobile payment methods and apps processing
contactless EMV cards, etc.).
22Outdoor EMV Extension – EXCEPTIONS
The petroleum outdoor EMV counterfeit liability shift was deferred three years to Oct. 1, 2020, but there are
caveats by some credit card brands*.
1. Liability has already shifted on non U.S.-issued cards (e.g., Canada, etc.)
2. AFD locations that have excessive counterfeit outdoor transactions AND do not accept For More Information
EMV could receive EMV chargebacks before the deadline. V Contact your CITGO
gasoline supplier.
V CITGO MarketNet >>
Types of Excessive Chargebacks Payment Card >>Payment Card
Operations>>Chargebacks
Assessed on an Individual Location Basis
V Wayne Fueling Systems
Steve Van Vlack
: Or : Or
512-238-3657
steve.vanvlack@doverfs.com
www.wayne.com
Excessive fraud-to-sales Excessive fraud-to-sales EMV chargebacks V Gilbarco Veeder-Root
ratios and excessive dollar ratios and excessive number with fines imposed Don Murashima
amount of chargebacks of chargebacks 949-246-4809
don.murashima@gilbarco.com
www.gilbarco.com
V Bennett Pump Company
James Collier
602-315-1242
Timing of EMV Chargebacks jcollier@bennettpump.com
Excessive chargebacks depend on the severity and amount of EMV chargebacks. Some credit card brands www.bennett.com
may offer a remediation period before passing the EMV chargebacks through. Others will not. V www.emv-connection.com >>
EMV Resources >> Merchant
The fines imposed with EMV chargebacks are made up of the original transaction amount charged back
AND a fee. If there is no remediation period, chargebacks are imposed immediately. V www.gochipcard.com >> Merchant
You will be notified by your CITGO gasoline supplier if your location reaches excessive chargeback levels. It is
your responsibility to work with CITGO and your gasoline supplier to remediate out of excessive chargebacks.
This applies to all locations processing on the CITGO Network.
* Visa, MasterCard, Discover, American Express, WEX and Voyager
23Payment Card Industry (PCI)/Data Security Standard (DSS)
PCI DSS compliance is mandatory.
All CITGO locations transmitting on the CITGO Payment Card Network must have: “If you are a merchant that
accepts payment cards, you
V POS software that meets the most current PCI PA-DSS (Payment Application Data
are required to be compliant
Security Standards).
with PCI DSS.”
V Policies and procedures in place to pass PCI DSS for merchants.
Must achieve compliance
V Installation and current use of a PCI DSS-compliant firewall from a CITGO-authorized
annually
firewall service provider.
Must validate and provide
V Logging and tracking of all internet traffic connected to POS equipment and using the same
proof of compliance
internet connection as the POS. Consider enhanced or “smart” logging to identify threats to
multiple systems from multiple sources. (See firewall provider for more details.) Must use a QIR-certified
technician to install
• Protect corporate data as if it was payment card data to avoid a security attack and
POS systems and work
paying ransomware in digital currency to decrypt your files.
with equipment
• Physically secure all devices and hide access to plugs/ports with payment
Source: www.pcisecuritystandards.org
card information to avoid physical attacks through POS skimmers.
• Use strong passwords and change system default
passwords in the POS, PIN Pads, Fuel/Site Controller,
Electronic Payment Server, etc.
V Passing quarterly external scans by an
80%
of hacking attacks could be
Authorized Scanning Vendor (ASV).
prevented by strengthening
V PIN Pads that meet current PCI PTS (Payment passwords and installing
Card Industry PIN Transaction Security) software patches*
requirements (e.g., Verifone Mx915 or Mx925 for
integrated POS, Vx805 for Vx520 terminals). All inside PIN Pads must
accept debit/EBT cards and be NFC capable for mobile payment.
V Monthly tracking of all equipment, by serial number, that contains cardholder data to ensure
equipment has not been compromised (e.g., PINPads, POS, Electronic Payment Server
(Gilbarco EDH, NCR EPC4), Fuel Controller, etc.). 81%
of hacking-related breaches
V Monthly tracking of anti-virus software to ensure it is in place and set up for proper
leveraged either stolen
monitoring and mitigation of viruses and malware on all systems.
and/or weak passwords*
*Source: https://blog.pcisecuritystandards.org/topic/smb-series
24Proof of PCI Compliance
As a CITGO Retailer, you are required to validate and be able to show proof of
annual PCI DSS compliance. Here’s how:
V Complete and pass a Self-Assessment Questionnaire (SAQ)
SAQ D SAQ B-IP
Integrated POS Systems Internet-Connected Vx520 Terminals
V Pass quarterly external scans conducted by PCI-Certified ASVs
For More Information V PCI-DSS Compliance Help
V Contact your CITGO gasoline supplier • ControlScan – PCI 1-2-3 Program Special pricing available
V CITGO POS Product Managers 800-825-3301, ext. 2 for CITGO locations!
800-423-8434, ext. 5415 www.controlscan.com/petropci
posprod@citgo.com V SAQ Documents, ASVs,
V CITGO-Authorized Firewall Providers PCI-Qualified Security Assessors
and More
• Acumera www.pcisecuritystandards.org
512-687-7412
citgo@acumera.net
• ControlScan EchoSat PaySafe
800-393-3246
citgo@controlscan.com
https://citgo.spgnow.com/citgosignup
• Cybera
866-4CYBERA (866-429-2372)
sales@cybera.net
• Mako Networks
844-99-CITGO (844-992-4846)
citgosales@makonetworks.com
25Proprietary Payment Cards
From a rebate-filled credit card and complete fleet card program to a secure
check card with savings and a convenient gift card, CITGO payment cards work
for your business by working to fit your customers’ lifestyles and needs.
CITGO Rewards Card ®
With zero transaction fees for you, and cardholders
that spend 30% more per transaction and pump
13% more gallons of fuel* than non-cardholders,
there are many great reasons for you to promote
the Rewards Card at your locations.
*2016 Argus US Gasoline Credit Purchase Trends for Synchrony Financial
26Growing the Portfolio Tips for Success For More Information
We’re giving you 100% support, with Regional Credit V Display POP materials clearly V Contact your CITGO
Managers and a marketing team dedicated to help bring V Offer an additional cents-off- gasoline supplier.
more Rewards Card business to your locations through: per-gallon or special in-store V Contact your Synchrony
V Permanent POP (pump toppers, column signs, incentive for cardholders Regional Credit Manager
and front and cooler door decals) complete with V Educate team members on the V North Central
our “always on” messaging—10¢ in fuel statement card's benefits and how and Northeast
credits on every gallon of fuel purchased for the first to promote it Gary Andersen
three months the account is open and 5¢ per gallon V Host special events and station 224-634-7463
after that; current cardholders continue to receive 5¢ training gary.andersen@syf.com
in fuel statement credits on every gallon purchased, V Engage customers by asking, V South Central
with no minimums or maximums “Will you be paying with a and Southeast
CITGO Rewards Card today?” Oscar Adams
V Direct mail and email campaigns throughout the year
678-490-1157
that promote the card and offer special incentives V Keep applications well stocked
oscar.adams@syf.com
V Opportunities to host marketing events at your V Visit myCITGOstore.com >>
locations to gain new Rewards Card business Payment Card >>
V Personalized training and online training tools CITGO Cards >>
CITGO Rewards Card
Calculate Your Savings V Order applications
Calculate your estimated monthly credit card fees 888-246-2582
as well as monthly and yearly savings using the fee
savings calculator on myCITGOstore.com at Payment
Card >> CITGO Cards >> Rewards Card. There’s even a
calculation that determines what percent of sales you
could shift to the Rewards Card to save even more!
27CITGO Fleet Cards
The benefits of the CITGO Fleet Card program are many. Not only do
fleet customers purchase 15 times more than the average consumer
(about 800 gallons a month), but they are loyal—52% shop at one
brand for both business and personal needs. Add to that lower
transaction fees than other third-party fleet cards, and you could save
yourself a bundle while growing your volume!
What’s more, with four card types and fuel rebates of up to 5¢ per
gallon, there are a variety of options to offer your consumers.
CITGO Fleet Card CITGO Fleet Select Card
Ideal for small- to mid-size fleets Ideal for mid-size fleets that may
purchasing at CITGO locations and qualify for the tiered rebates
includes flexible payment options. offered with larger volume
accounts. See rebate chart below.
CITGO In-Store Card
Features the same benefits as the CITGO Fleet Universal Card
CITGO Fleet Card, but promotes Ideal for mid-to-large fleets that
loyalty by ensuring ALL purchases may need to travel outside the Tiered Volume Rebate
are made at a specific CITGO CITGO network of locations on CITGO Fleet Select and Fleet Universal cardholders
location selected by the customer. occasion. Eligible for tiered rebates; are eligible for a tiered volume rebate on purchases
see rebate chart to the right. made at CITGO locations.
Gallons Per Month Cents-Per-Gallon
(CPG) Rebate
500 - 2,499 1¢
2,500 - 4,999 2¢
5,000 - 6,999 3¢
7,000 - 9,999 4¢
10,000+ 5¢
28Growing the Portfolio For More Information An Added Bonus
Our Fleet program is backed by a dedicated team that can help you V Contact your CITGO You’ll receive a $50 CITGO Gift
engage current Fleet customers and bring in new accounts through gasoline supplier. Card for every lead you submit
location or area-specific campaigns. You can help out by sending
V Contact your WEX Channel that results in a qualified
account leads to www.CITGOfleetcard.com/leads. Possible leads
Strategy Manager CITGO Fleet application!
include businesses:
VC
entraland Gulf Coast
V With multiple vehicles Cindy Tahil Submit leads to
V Paying with cash 860-693-9500 www.citgofleetcard.com/leads.
cindy.tahil@wexinc.com
V Paying with other fleet cards (e.g., Voyager, Fuelman or
MasterCard Comdata) VEast
Josh Amoroso
V Paying with a credit card 207-523-7749
joshua.amoroso@wexinc.com
Selling Your Customers V CITGO Fleet HelpDesk
Below are five key benefits Fleet cardholders enjoy. Share them 866-926-5615
with your customers and watch your volume grow! V CITGO VIP Hotline
V Accepted at all CITGO locations (application fast track,
sale closings and questions)
V Detailed driver and mileage reports for fuel cost analysis
855-804-1455
V Enhanced security and purchase alerts V Visit myCITGOstore.com >>
V 24/7 online account access and customer service Payment Card >> CITGO Cards
>> CITGO Fleet Card Program
V Volume rebates up to 5¢ per gallon
(Fleet Select and Fleet Universal cards only)
V Nationwide acceptance (Fleet Universal Card Only)
29
29CITGO Debit Plus Card
The CITGO Debit Plus Card works just like a debit card and offers your customers a safe and secure
method of payment.
To Order or
For More Information
V Contact your CITGO
gasoline supplier
V Order applications
888-246-2582
V Visit myCITGOstore.com
>>Payment Card >> CITGO
Cards >> CITGO Debit Plus
Card
Benefits
V It’s the only card in the CITGO portfolio that features a 1% rebate on ALL purchases
—at the pump and in store. This provides a great draw to bring customers inside
the store where the real margins are made.
V It’s an easier consumer sell than a credit card. All that’s required is a checking
account—no credit check or lengthy approval process.
V A lower transaction fee, compared to bank-issued credit cards, will help save you money.
V This secure pay alternative to debit cards is PIN protected and will help lower your risk
of fraud and chargebacks.
30CITGO Gift Card To Order or Benefits
For More Information V No transaction fees
The CITGO Gift Card is perfect for people on the go, so be sure to keep
these in stock! They work just like cash and customers are able to set the V Contact your CITGO V No dormancy fee
gasoline supplier
value of their card in whole dollar increments, ranging from $5 to $300. V Rechargeable up to 999 times
V Visit myCITGOstore.com >>
V Balance check availability
Payment Card >> CITGO
Cards >> CITGO Gift Card
Cost Savings Tip
Reduce the number of
activation fees (10¢ for
all first-time activations)
and help the environment
by encouraging your
customers to reuse their
Gift Cards.
Debit Cards and EBT For More Information
V Contact your CITGO
The following debit and EBT networks are gasoline supplier.
currently available to CITGO-branded Retailers: V To accept debit cards at your location:
CITGO POS HelpDesk
800-533-3421, option 2, option 2
V To accept EBT cards at your location:
CITGO POS HelpDesk
800-533-3421, option 2, option 3
31Fraud, Chargebacks and Data Breaches
Fraud is a serious threat that could cost you thousands of dollars in
fees and chargebacks if your location is not properly protected.
While the major card brands have delayed the EMV liability shift at
the pump until Oct. 1, 2020, CITGO strongly recommends you
continue your outdoor EMV migration path.
Island Card Reader (ICR) Fraud Program
If your retail location has current PCI-compliant software and ZIP verification, you are
100% covered. CITGO will absorb all ICR fraud losses as shown below:
ICR Fraud Amount Coverage
$0 - $500 Covered in full by CITGO Requirements
Covered in full by CITGO if location can provide proof of the following: All CITGO retail locations remain responsible for:
• CITGO Security Seals are properly used V Monitoring and reporting suspicious activity
$501+ • Customized locks have been installed to your CITGO gasoline supplier and the
• Location is completing and logging pump inspections. (CITGO requires CITGO Payment Card Fraud/Chargeback
daily pump inspections at a minimum, but best practices recommend that
pumps are checked at each shift change.) Department (cardoperations@citgo.com)
V Performing daily inspections, at a minimum,
CITGO requires documented proof (e.g., V There is attendant involvement of all pumps and checking for skimming or
receipts, pump photos, tracking logs, etc.) other foreign devices
V The location has overridden CITGO
before resuming responsibility for ICR fraud- default settings
related chargeback liability. To track the ICR
V The location is aware of fraudulent
fraud amount at your locations, download
the “CITGO Absorbed Fraud Report” found
activity, but fails to act For More Information
on MarketNet at Payment Card >> Payment V The issuing bank determines the location V Contact your CITGO gasoline supplier
Card Reports >> CITGO Absorbed ICR Fraud. is the point of compromise
V Email cardoperations@citgo.com
CITGO reserves the right to pass through all V The location exceeds a card brand’s
V Caleb Burke
fraud-related chargebacks to your location if excessive chargeback threshold 832-486-4340
any of the following conditions are discovered: V The location is not PCI DSS compliant cburke@citgo.com
32ZIP Code Verification Program
ZIP verification is mandatory for all CITGO locations, except where prohibited by law (e.g., New Jersey).
This added security benefit protects your cardholders’ information from improper use on Visa®, MasterCard®, American
Express® and Discover® transactions. It does not cover debit transactions and fleet accounts for Visa and MasterCard.
If you elect to opt out of ZIP verification, you must sign a waiver acknowledging you understand the risk and accept
liability for all ICR chargebacks and or fees imposed by the card brands.
For More Information
V Contact your CITGO
gasoline supplier
V Email cardoperations@citgo.com
for instructional ZIP Code
pump decals
33Anti-Skimming Program For More Information
New Effective Jan. 1, 2019, if a skimmer is found at V Caleb Burke
for your location and you do not report it to CITGO 832-486-4340
2019 (cardoperations@citgo.com) along with a completed cburke@citgo.com
Incident Response Form, chargeback liability will V Order CITGO-branded pump security
be shifted to your CITGO gasoline supplier as seals at myCITGOstore.com (click on
follows. They will decide whether or not to pass the Security Seals rotating banner at
charges on to you. the top of the page)
V Order pump locks from CompX at
Offense Chargeback
864-297-6655 or www.compx.com.
(multiple devices found at the Liability
same time count as one offense) V Download Incident Response Forms
and Daily Security Seal Trackers at
1st 30 days MarketNet >> Payment Card >>
2nd 180 days Payment Card Operations >> Fraud
3rd + 1 year
If a skimmer is found at your location and you Best Practices to Prevent Skimming
report the finding to CITGO, a warning will be and Data Breaches
issued. Any subsequent findings, reported or Here are some best practices to help combat skimming and data breaches:
not, will be subject to chargeback liability per the
V Be familiar with the inside of dispensers and POS equipment inside the store
schedule above.
Any protections offered under the ICR Fraud V Conduct daily inspections of all POS equipment
Program will be suspended until proof of V Lock and secure POS terminals and server boxes
successful remediation is provided, only then V Utilize security tape over the CRIND doors on all dispensers
will CITGO resume accepting liability for ICR
V Control access to all POS terminals
fraud-related chargebacks. Remediation includes
providing documented proof of the following: V Use video surveillance cameras
• Installing CITGO-approved pump security seals If you detect a skimming device or data breach at your location:
V Contact your CITGO gasoline supplier and the CITGO payment card operations
manager (cburke@citgo.com) and provide your 8-digit CITGO location number,
address, city, state and ZIP code
V Shut down the dispenser or POS device and place an “Out of Service” sign on it
V Save all security video and take pictures of the device dispenser
V Contact your local law enforcement and provide them with a copy of the
• Upgrading pumps with customized locks receipt from the last transaction 34POS Solutions
Now that you’ve upgraded your POS system to accept EMV cards inside the store, your POS vendor can
provide Help Desk support, remote software downloads and the latest software to help address new
data security threats, PCI software requirements and enhanced features.
For More Information
V Contact your CITGO gasoline supplier.
V POS Help Desk Support
V Gilbarco Passport
800-800-7498
V NCR
Contact your NCR reseller directly
V Verifone
800-889-7829
V CITGO POS Help Desk
800-533-3421, option 2, option 2
V CITGO POS Product Managers
800-423-8434, ext. 5415
posprod@citgo.com
CITGO requires all locations with integrated POS to subscribe to their respective POS vendor’s
Help Desk in order to receive support and remote software downloads. To subscribe, contact your
POS vendor’s Help Desk or a CITGO POS Product Manager. (Exception, Vx520 stand-alone terminal)
353
Advertising and
Promotions
From advertising campaigns
and community relations
igns
s
to local events and loyalty
ty
promotions, CITGO continues
tinues
to bring you engaging creative
eative
that catches consumers’’
attention and draws them m
into your locations.
36Key Messages Club CITGO
The Club CITGO app is utilized
We’re CITGO. The only one fueled with GO. And, by empowering our by hundreds of thousands of
consumers for the deals on gas
communities to GO Do More, we’re Fueling Good. Here are some of the and in-store items it offers, but
ways we’re continuing the momentum of our “GO” campaign in 2019. the good keeps going! When it
comes to using the rewards app,
we’re here to make things go
better. So where do we go from
Locally Owned and Fueling Good
here? We’re turning it up a notch.
Your locally owned CITGO retail location Welcome to the next level of GO.
isn’t just fueling good in your community; This year, Club CITGO messaging
it’s a part of your community, too. It’s at the in and around the store, on social
heart of what keeps everything humming. media and beyond will get a
From giving back to organizations that give whole new look, driving increased
back to your community, to actively getting engagement from current users
involved in volunteer projects, this year and downloads from new users.
we’ll continue to drive purchase intent by
shining a light on how your station keeps
the good going around your community.
CITGO Rewards® Card
When you can help your consumers
save on gas, it opens up more room
TriCLEAN® Gasoline
in their budgets to spend on things
Consumers expect quality fuel and, when they fill up with they enjoy. Our Rewards Card offers
®
TOP TIER™ TriCLEAN gasoline, that’s exactly what’s getting an introductory rebate for new
them around. TriCLEAN gasoline helps keep fuel injectors and cardholders of 10¢ per gallon for the
intake valves clean while minimizing emissions and maximizing first 3 months the account is open
mileage. It’s good gas that leads to even greater distances and and 5¢ per gallon after that. Now
opportunities, and it all starts at your local CITGO. that’s fueling good beyond the pump!
37Reaching Consumers
We’ll push our key messages out to consumers via a strategic mix of advertising channels—POP, digital
video, outdoor billboards, gas apps and radio—as well as through special regional promotions and a heavy
social media presence.
Socially Aware and Goal Oriented
This year, we’re using social media as a catalyst to
bring the CITGO brand to life and fully express our
“Fueling Good” philosophy through a unique set of
content categories that you and your consumers can
relate to and rally around. From Community and Travel
to Rewards and Family Fun, we’re creating meaningful
relationships that will drive our business objectives.
Our social media calendar will be full of original posts,
including those in support of all our key messages.
We’ll engage with consumers, build excitement around
our TOP TIER™ TriCLEAN® gasoline, feature great deals,
rewards and sweepstakes offered through the Club
CITGO app and promote all the ways we’re fueling
good and giving back in our local communities.
Engage with Us
Tag us in your posts with
@Fueling_Good any time
you keep the good going in
CITGOFuelingGood your communities. And use
these hashtags to make sure
we see—and help spread—
your messages!
V #CITGO
V #ClubCITGO
Fueling_Good
V #fuelinggood
V #TriCLEAN
38Fueling Good To Sign Up or
For More Information
Making a difference in your local community sets you apart from your
V Contact your CITGO
competitors. So, let CITGO help you with these charitable giving initiatives. gasoline supplier
V Visit myCITGOstore.com >>
Programs >> Advertising
Spirit Pump and Promotions
The CITGO Spirit Pump program is a fundraising alternative that provides you with the
opportunity to “pump up” support for local schools and charitable organizations.
What’s Included How It Works
V Free marketing materials, V Partner with a local school/
including pump skirt and charity to raise funds.
FILL UP HERE AND HELP
LOCAL STUDENTS.
With every purchase of TriCLEAN® gasoline at this spirit pump, you help fund
local educational programs and much-needed classroom supplies.
Fill up here and
help others.
With every purchase of TriCLEAN® gasoline at this spirit pump, you help
fund local charities and organizations fueling good in the community.
valance decals, pump V Designate a pump at your location
topper inserts, posters,
All proceeds from this pump benefit .
ALL
ALLPROCEEDS
PROCEEDSFROM
FROM THIS PUMP BENEFIT
THIS PUMP BENEFITTBD
TBDLOCAL
LOCAL SCHOOL
SCHOOL DISTRICT
DISTRICT
CITGO, as well as the CITGO logo, trade name, trade dress and all related marks are registered trademarks of CITGO Petroleum Corporation. All other trademarks are the property of their respective owners. CITGO Petroleum Corporation
does not own, operate or maintain the retail locations bearing the CITGO logo, trade name and trade dress. By participating in this program, individual retail locations have pledged to donate at least $1,000 to a school or charitable organization
of their choice. CITGO is not responsible for the collection or disbursement of funds for this promotion and therefore cannot promise, warrant or guarantee the donation of funds in any amount. The selection of any recipient organization is the
responsibility of, and made at the sole discretion of, the individual retail location and does not constitute any endorsement of that organization by CITGO. CITGO, as well as the CITGO logo, trade name, trade dress and all related marks are registered trademarks of CITGO Petroleum Corporation. All other trademarks are the property of their respective owners. CITGO Petroleum Corporation does not own, operate or maintain the retail locations bearing the CITGO logo, trade name and trade dress. By participating in this program, individual retail locations have pledged to donate at least $1,000 to a school or charitable organi-
zation of their choice. CITGO is not responsible for the collection or disbursement of funds for this promotion and therefore cannot promise, warrant or guarantee the donation of funds in any amount. The selection of any recipient organization is the responsibility of, and made at the sole discretion of, the individual retail location and does not constitute any endorsement of that organization by CITGO.
for no less than 8 weeks (16-week
postcard handouts, cooler maximum)
decals, wobblers and vinyl V Set a cents-per-gallon
banners for the location commitment on all purchases
and school/charity. made at the Spirit Pump during
V Local public relations (PR) the program period (minimum
support, including press guaranteed donation of $1,000
releases/media advisories. required)
V Optional marketing
materials, including
customization and extra
The school bus-inspired The helping hands theme vinyl banners and pump
theme will be applied to will be applied to all topper inserts, are available
all corresponding materials corresponding materials for an additional fee.
for schools. for charitable organizations.
Reminder!
There is a four-week
our-week
ead time from
minimum lead
when orderer is placed until
materials are received 39
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