STRATEGY THE ROAD TO WAKO 2020 WORLD ASSOCIATION OF KICKBOXING ORGANIZATIONS - This is considered a working document
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STRATEGY THE ROAD TO WAKO 2020 WORLD ASSOCIATION OF KICKBOXING ORGANIZATIONS This is considered a working document
Who we are
WAKO is the world governing body organizing Kickboxing in all continents administering
following styles: Full-Contact, Point-Fighting, Light-Contact, Low-Kick, K1-Rules, Kick-Light and
Musical Forms.
This strategic document is a tool to develop the sport in a expected and realistic manner
focusing on the athlete, focusing on education on all levels in WAKO environment, focusing on
protection and fair play and to develop a sport with high integrity. This document shall support
WAKO Statutes and By-Laws, Policies and Guidelines and will define operative actions within the
various fields daily developed by either the Board of directors or the Committees. In total will
this document direct the development in all fields.
Our main objective is to become recognised by the IOC. In that respect it will affect who we are.
In parallel with the IOC application
What do we think is the added value by our sport to the Olympic Movement?
WE BELIEVE THAT KICKBOXING WILL ADD VALUE TO THE OLYMPIC MOVEMENT AND FAMILY, BY THE PARTICULAR
YOUTH PROFILE AND POPULARITY OF THE SPORT IN THE WORLD TODAY. WE INCORPORATE THE HOLISTIC
APPROACH OF INTEGRITY AND INTERACTION OF ALL RACES AND NATIONALITIES IN THE WORLD TODAY, CREATING
COLLABORATION.
WE BELIEVE WE WILL ADD TO THE DRIVING FORCE OF THE OLYMPIC MOVEMENT BY ITS DIVERSITY IN DISCIPLINES
AND ACCESSIBILITY IN ITS PROGRAMS TO ALL AGE GROUPS AND GENDERS. WE BELIEVE WE ADD TO THE VALUE BY
THE BUILDING OF A PEACEFUL AND BETTER WORLD BY THE BUILDING OF SOLIDARITY TEAM SPIRIT, JOY AND
OPTIMISING THROUGH THE PARTICIPATION OF KICKBOXING AS A UNIFIED SPORT.
FRIENDSHIP BETWEEN MEN AND WOMEN IS AT THE CENTRE OF THE KICKBOXING MOVEMENT, WHICH
ENCOURAGES LINKS AND MUTUAL UNDERSTANDING BETWEEN PEOPLE. THIS VALUE SUPPORTS THE BUILDING OF A
PEACEFUL AND BETTER WORLD THROUGH SOLIDARITY, TEAM SPIRIT, JOY AND OPTIMISM IN SPORT. KICKBOXING
INSPIRES PEOPLE TO OVERCOME POLITICAL, ECONOMIC, GENDER, RACIAL OR RELIGIOUS DIFFERENCES AND FORGE
FRIENDSHIPS IN SPITE OF THOSE DIFFERENCES. FOR OUR ATHLETES, THIS MEANS FORMING LIFE-LONG BONDS WITH
THEIR TEAM-MATES, AS WELL AS THEIR OPPONENTS. RESPECTING THIS VALUE REPRESENTS A PRINCIPLE WHICH
INSPIRE ALL THOSE WHO TAKE PART IN THE SPORT OF KICKBOXING. RESPECT FOR ONESELF AND ONE’S BODY,
RESPECT FOR ONE ANOTHER, FOR THE RULES AS WELL AS FOR THE ENVIRONMENT. THROUGH THIS INTEGRATED
EMBEDDED CULTURE WE BELIEVE WE UNIQUELY ADD ADDITIONAL VALUE TO THE OLYMPIC MOVEMENT.
What do we think will be the added value for WAKO joining the Olympic Movement?
RECOGNITION BY THE OLYMPIC MOVEMENT WILL FURTHER STRENGTHEN OUR SPORT IN THE WORLD TODAY. IT
WILL ALLOW THE SPORT OF KICKBOXING TO REACH A WIDER GLOBAL AUDIENCE BY BECOMING A MEMBER OF THE
OLYMPIC FAMILY. IT WILL AS A CONSEQUENCE STRENGTHEN THE GOVERNANCE, PROTOCOLS AND BRAND BY OUR
ASSOCIATION WITHIN THE OLYMPIC FAMILY AND THE QUALITY AND CONSISTENCY THE MOVEMENT BRINGS TO ALL
ITS SPORTS WORLDWIDE. THE RECOGNITION WILL ENABLE US TO BE CLEARER IN OUR DEVELOPMENT OF OUR
STRATEGIC INITIATIVES AND GOALS AND FURTHER STRENGTHEN OUR RESOLVE AND FOCUS TO SUPPORT THE
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WAKO STRATEGY TOWARDS 2020
ATHLETES AND ENTOURAGE WITHIN THE PORT OF KICKBOXING UNDER THE SUPPORTIVE INFRASTRUCTURE OF THE
OLYMPIC MOVEMENT AND UNDER THE GUIDANCE OF THE VARIOUS INITIATIVES WITHIN. IN PARTICULAR, THE
CORE VALUES OF THE OLYMPIC MOVEMENT, WHICH INSPIRE US AT INDIVIDUALS AND AT AN ORGANISATIONAL
LEVEL, WHICH WILL ASSIST US IN FURTHER DEVELOPING AND PROMOTING OUR OWN VALUES AND INSPIRE US TO
BE ULTIMATELY BETTER. IN EVERYTHING WE DO AND EVERYTHING WE ASPIRE TO BE.
EXCELLENCE, WHICH FOR US STANDS FOR GIVING ONE'S BEST, ON THE FIELD OF PLAY OR IN THE ARENA. THE FOCUS
OLYMPISM HAS IN RELATION TO THAT FACT THAT IT IS NOT ONLY ABOUT WINNING, BUT ALSO ABOUT
PARTICIPATING, MAKING PROGRESS AGAINST PERSONAL GOALS, STRIVING TO BE AND TO DO OUR BEST IN OUR
DAILY LIVES AND BENEFITING FROM THE HEALTHY COMBINATION OF A STRONG BODY, MIND AND WILL THE
FRIENDSHIP VALUE INSPIRES US TO CONSIDER KICKBOXING AS A TOOL FOR MUTUAL UNDERSTANDING AMONG
INDIVIDUALS AND PEOPLE FROM ALL OVER THE WORLD.
THIS PARTICULAR REFOCUS ON RESPECT BRINGS A VALUE THAT INCORPORATES RESPECT FOR ONESELF, ONE'S BODY,
FOR OTHERS, FOR THE RULES AND REGULATIONS, FOR KICKBOXING AND THE ENVIRONMENT. RELATED TO
KICKBOXING, RESPECT STANDS FOR FAIR PLAY AND FOR THE FIGHT AGAINST DOPING AND ANY OTHER UNETHICAL
BEHAVIOUR WITHIN THE WORLD OF KICKBOXING. THE PRIMARY PRINCIPLES OF OLYMPISM, AMPLIFY THE VALUES
OF KICKBOXING AND ALLOW THEM TO BE FURTHER EXPRESSED IN A WAY THAT DRIVES FAR-REACHING SOCIAL
CHANGE WITHIN OUR SPORT AND BEYOND IT CREATING A VALUE WIDER THAT THE SPORT PARTICIPANTS
THEMSELVES WITHIN THEIR FAMILY AND SOCIAL ENVIRONMENT WITH A CASCADING EFFECT ON THE COMMUNITIES
AND WITHIN THE SOCIETIES WE ALL LIVE IN.
NON-DISCRIMINATION. THE OLYMPIC MOVEMENT STRIVES TO ENSURE THAT SPORT IS PRACTISED WITHOUT ANY
FORM OF DISCRIMINATION WHATSOEVER. THE FOCUS ON SUSTAINABILITY WITH THE OLYMPIC MOVEMENT
SUPPORT THE PRINCIPLES WITHIN KICKBOXING BY THE ORGANISES AND DELIVERS OF THE VARIOUS ACTIVITY
PROGRAMMES IN A WAY THAT PROMOTES SUSTAINABLE ECONOMIC, SOCIAL AND ENVIRONMENTAL DEVELOPMENT
IN OUR SPORT,
WE BELIEVE THE FOCUS ON FRIENDSHIP AND HUMANISM WITHIN THE OLYMPIC MOVEMENT'S ACTIVITIES PLACE
HUMAN BEINGS AT THE CENTRE OF ITS ATTENTION, ENSURING THAT THE PRACTICE OF SPORT REMAINS A HUMAN
RIGHT, THIS IS A PARTICULAR VALUE WE WISH TO PROMOTE MORE IN OUR CONTINENTAL DIVISIONS IN ASIA AND
AFRICA WITH DEVELOPMENT PROGRAMS IN THE FUTURE .
FINALLY WE BELIEVE BY JOINING THE OLYMPIC MOVEMENT IN PARTICULAR THE VALUE OF UNIVERSALITY AND THE
FACT THAT SPORT BELONGS TO EVERYONE IN ALL ITS DECISIONS AND ACTIONS COUPLED WITH THE VERY STRONG
SOLIDARITY WITHIN THE OLYMPIC MOVEMENT BY ITS COMMITTED FOCUS TO DEVELOPING PROGRAMMES THAT,
TOGETHER, CREATE A MEANINGFUL AND COMPREHENSIVE SOCIAL RESPONSE TO ISSUES WITHIN ITS SPHERE OF
INFLUENCE WHICH ALLIANCE BETWEEN SPORT, EDUCATION AND CULTURE. THOROUGH THE WIDER CONTEXT OF
OLYMPIC MOVEMENT WE BELIEVE OUR PROGRAMS WILL ATTAIN FURTHER VALUE BY THE VIRTUE OF BEING PART OF
THE OLYMPIC MOVEMENT AND VALUES WHICH WILL STRENGTHEN OUR OWN.
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WAKO STRATEGY TOWARDS 2020
WAKO Vision
WAKO shall be the most unique and entertaining martial art sport part of the Olympic
programme.
WAKO Mission
The global leader supporting and developing the sport of kickboxing with the interest and focus
on the members, satisfying both grass-root participants, athletes with the motivation to
compete and top sport competition. WAKO will have a strong focus on education always
focusing on the next generation and to always play its role with high integrity as natural and
important asset.
WAKO Values
Respect – Integrity – Fair Play – Action – Diversity – Universality
WAKO Objectives
WAKO Statutes say:
To promote the Kickboxing Sport, at all levels, as a means to contribute to the positive
development of the society;
To assist its members in strengthening their position as national leaders in Kickboxing
Sport;
To develop specific services for its members and provide tem with assistance, training
and support;
To increase the level of recognition of WAKO and its member by Sportaccord and the
International Olympic Committee;
To organize international championships, tournaments, contests between countries and
large sporting events (world championships, continental championships, world coups,
continental cups and open international tournaments) relating to the Kickboxing Sport;
To provide administrative and other appropriate support to its members;
To promote closer links among its members in connection with the Kickboxing Sport;
To coordinate and protect the common interest of its members;
To collect, collate and circulate information to and among its members regarding the
Kickboxing sport;
To draw up regulations and provisions and ensure their enforcement;
To prevent all methods or practices which might jeopardize the integrity of Kickboxing
Sport;
In addition
To Promote, develop, regulate and govern the amateur sport of Kickboxing and the
various physical activity’s relating to the defined multiple disciplines within Kickboxing
worldwide.
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WAKO STRATEGY TOWARDS 2020 To develop organised and casual participation with a focus on improving overall physical
fitness and mental well-being, with a particular emphasis on the development and
forming of social and cultural relationships at amateur level.
To provide the general public, government departments and national/international
organisations with a clearly identifiable and trustworthy quality mark for the sport of
kickboxing worldwide - where safety, standards and answerability are ensured
To provide national kickboxing organisations and clubs with a structure through which
they can be fairly represented at world level through which they can democratically
express their ambitions and concerns.
To obtain IOC Recognition for the sport of Kickboxing and to participate as a full
member of World Games.
To define, formulate, maintain, distribute and update the official rules and standards
that creates uniformity relating to the sport of kickboxing.
WAKO Organizational Chart
The last years WAKO have established a lot of new committees with extensive responsibility.
The importance by this development is to get control over the progress and to follow up duties
and responsibilities.
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WAKO STRATEGY TOWARDS 2020WAKO Key Priorities towards 2020
The below actions outline the main priorities defined in a short term plan (defined as 1 - 2 year
stating today) and long term plan (defined as 3 - 4 years).
Besides that the IOC recognition is WAKO 1st priority the below priorities is not ranked in the
sequence it is written. The key priorities is included in themes that is an overall priority with sub
activities.
1) International Recognition
1.1 IOC recognition:
WAKO ultimate goal are to become recognised by the International Olympic Committee. This
recognition will complete the credibility on international and local basis, giving the national
federations credibility
1.2 Continental recognition and Games partition:
To work strategically to become recognised in all continents and to participate in the most
prestigious continental games as European Games, Asian Games, African Games and PanAm
Games and similar events
1.3 IWGA participation:
Ensure to get Kickboxing as participant of the World Games sports programme in 2021.
1.4 FISU recognition:
To become member of FISU and to enter the World Student Championships.
1.5 Fair Play cooperation:
Develop WAKO programs within the field of fair play.
2) Governance
2.1 Good governance
Follow in principle “Basic Universal Principles of Good Governance of the Olympic and Sports
Movement” and making all levels of the organizations sustainable.
As a tool to always lead WAKO to good governance, we focusing on develop Policies and
Guidelines as operative initiatives to affect us and our members.
WAKO have developed Policies and Guidelines that will be under continuous development. New
guidelines will be developed when it is deem necessary, to support committees and the
organization in general. The guidelines are ment to be standard and best practices for which
shall motivate and initiate actions, either within WAKO as a mother organization or by the
national federations. There will also be a motivation that national federations can present their
best practices, for which will be incorporated in additional documents to the guidelines, for
which shall enlighten and motivate other. This is important to share and educate each other.
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WAKO STRATEGY TOWARDS 20202.2 Gender equality
Increase the representation of women in in all levels of the organization and ensure more
documented development of female development and involvement.
Suggested action – Short Term:
Rising awareness of gender based violence
Preventing tools and material/campaigns again gender based violence and for gender
equality
Education and empowerment programs for females
Promote and bring women in leading positions
Creating of guidelines for members
Special cooperation with the continental divisions
Ensure Women Committee as authority for all
o Technical development and ensure gender related needs are protected (both
safety and clothing)
o For all medical aspects
o For all sport rules
Suggested action – Long Term:
Implement actions to cover needs for women like:
Gender balance and equality in decision –making in WAKO (decision making bodies
responsible for the process)
Fight against gender based violence through and in our sport – creation of good
practices in WAKO
Fight against negative gender stereotypes in Kickboxing sport
Gender equality in coaching and referring – mentoring programs, creating conditions for
women in same positions
Use social media to create a new womens image.
Responsibility;
The Women Committee to organize and initiate actions and to seek cooperation.
3) Technical & Organizational
3.1 Technical Development
Ensure the highest technical standard of our events and concepts.
Suggested action – Short Term:
Develop and implement the Kickboxing Technical Handbook for different levels of
tournaments and event. Ensure uniformity.
Implementation of a PRO & Commercial Committee
Sport Data; Implementation of new event management system and Open Scoring
system.
Implementation of ID cards
Develop, organize and streamline technical equipment and clothing rules.
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WAKO STRATEGY TOWARDS 2020Suggested action – Long Term:
Development and professionalising of existing main activities.
Evaluation programs for WAKO Syllabus.
Development and implementation of World Cup and other Cups concepts.
Implementation and harmonization of WAKO grading programs including certificates.
Development program for all technical aspects.
Responsibility;
Responsibility distributed between Organizing Committee and Technical Committee.
3.2 Championship and Games
These activities are the pillar of our organization
Suggestion action – Continously:
Make sure of absolute top level events, well planned and well organized.
A good and responsible Organizing Committee and well distributed responsibilities.
With clarity in role and responsibility.
Continuous develop Technical Handbook to ensure professionalism and standardization.
Use Championships and World Cups more strategically implementing educational and
academic activities for all levels of the organization.
Act professional and in all levels of communication of the planning and implementing
the events.
Sport Data; Ensure full compliance with the Sport Data system
Develop streaming facilities and communication accordingly.
Support Continental divisions in their achievements to participate in Continental and
regional games.
Responsibility;
The Organization Committee and the Technical Committee.
4) Medical, Health and Anti-Doping
4.1 Medical development and prevention
Ensure high quality in WAKO medical work for which goal are to protect the athletes.
Suggested action – Short Term:
Development of Insurance confirmation/requirement for athletes in WAKO.
Medical Congress every second year for both medical personnel and technical
personnel.
Creation of concussion Guidelines based on conferences in 2016.
Report after each yearly championship with result of injuries. A report must always
include recommendations and improvements.
Educational activities in all yearly championships.
Continously develop medical guidelines.
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WAKO STRATEGY TOWARDS 2020Suggested action – Long Term:
Implementation of Prevention programme.
Sustainable education of medical committees in all continental divisions.
Establish close cooperation with IOC medical committee.
Responsibility;
Medical Committee in cooperation with Organization Committee and Technical Committee.
4.2 Anti-Doping
Always work in-line with the anti-doping rules.
Suggested action – Short Term:
Deployment and utilisation of bronze Outreach pack
Athlete Supplements handbook
Athletes Anti-Doping Handbook
Coaches Awareness Conferences
Educational programs in all yearly championships
ACTIVE TUE awareness
Suggested action – Long Term:
Create/Agree a substantial education program ( 3 year 2015-2017)
Increase awareness and Understanding in Coaches and Entourage
Increase awareness and Understanding in Athletes
Increase awareness and Understanding in Africa and Asia
Continue to engage stakeholders in WADA resources development
Encourage and establish partnerships
Regular stakeholders surveys
Utilize Regional Anti-Doping Organizations by NGBs
Develop marketing plan with an adaptive model
Create and Deploy a Marketing plan adaptive model
Responsibility;
Medical Committee and especially follow up with the Anti-Doping Officer to initiate, organize
and implement.
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WAKO STRATEGY TOWARDS 20205) Development and Education (youth, athletes, officials)
5.1 Youth and athlete educational programs
Development of educational activities to engage and develop the athletes and youth.
Suggested action – Short Term:
Development of WAKO Academy pilot. Standard activities to be implemented in the
countries that approach the cadets and youth especially.
Modules of Academy for athletes and coaches to be launched as pilots (sport Anatomy,
psychology, sport pedagogy, physiology, conditional training, bio-mechanics)
Yearly learn and share activities in each Continental and World Championships, see
policies and guidelines.
Develop entourage program within the yearly Championships.
Ensure a more strategic approach towards youth and athletes based on IOC Learn &
Share principles. Exploit Cups and Championships.
WAKO will assist in establishing cooperation with Adecco in certain countries to
implement a career development programme containing:
o Career coaching, Job placement, Trainee programs
o ACP to be organized in a pilot for 3-5 countries. Meetings between the National
Federation president and Adecco.
Launching of developed Policies and Guidelines
Suggested action – Long Term:
Full implementation of WAKO Academy Modules.
Full implementation in all countries where Adecco have Athlete Career programme in all
continents.
Responsibility;
Involving of Athlete Committee and the Coaching Committee jointly, and in particular;
Participation in the process of preparing WAKO calendar
Participation and monitoring the host cities in the front taking care of needs from
Athletes perspective. The Committee to be involved in the evaluation of the candidate
cities.
Be actively involved in the fight against doping and taking part in WAKOs initiatives.
Be responsible for the “Athlete Career Programme”, ACP.
To organize Athlete’s Forum bringing together active and retires athletes from around
the world.
Promotion of Good Values in Sport Education Programme.
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WAKO STRATEGY TOWARDS 20205.2 Student & University
Develop programmes and activities to protect a target group of WAKO members.
Suggested action – Short Term:
Become member of FISU
Structure work of a Student Committee
2016 – International Student Kickboxing Tournament under FISU guidance
Suggested action – Long Term:
Include kickboxing into program in World Student Committee
To organize tournaments:
2015 – Student World Cup
2016 – Student World Championships
Responsibility;
The Education and Student Committee.
5.3 Coaches
Focus on coaches development as an important player for the development of the sport. For the
youth often coaches are senior athletes and therefore have a huge impact in the core
development of kickboxing. Also initiate development programmes and be a force in
development of entourage activities.
Suggested action – Short Term:
Develop educational material for coaches.
o Beginner, medium, higher level.
o Development of WAKO Academy pilot. Standard activities to be implemented in
the countries that approach the cadets and youth especially.
o Modules of Academy for athletes and coaches to be launched as pilots (sport
Anatomy, psychology, sport pedagogy, physiology, conditional training, bio-
mechanics).
o Initiate international seminars
Communication plan nationally and internationally.
Yearly learn and share activities in each Continental and World Championships, see
policies and guidelines.
Play an important role in the Entourage activity plan.
Suggested action – Long Term:
Full launch of the program for all 5 continents. Goal; 200 certified coaches through
WAKO system.
Communication plan internationally and nationally.
Development of the yearly learn and share activities in each Continental and World
Championships, See policies and guidelines.
Responsibility;
Coaching Committee with partnership of the Athlete Committee.
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WAKO STRATEGY TOWARDS 20205.4 Judges/referees
To protect and develop the referee work worldwide.
Suggested action – Short Term:
Improve the educational and observation programme for referees and judges.
On-spot coaching of judges based on judges action during achievements in a
tournament.
Implementation of new Referee on sport seminars and e-learning modules, including
integrity modules.
Monitoring and development of referees/judges in all continents.
Complete lists of all international referees and its standards.
Implementation of e-learning platform from 2016.
Sports Data; Complete all registration, status, certificates and ID for all referees and
judges to be implemented.
Suggested action – Long Term:
New visual educational program for Referees and Judges. The programme must be
implemented in all continents in order to secure united practice.
5.5 Entourage
Suggested action – Short Term:
To make, to work and to establish all necessary possibilities for an athlete. Including
people association with sport directly (in sport) and indirectly.
Plan and execute entourage seminars at World and Continental Championships,
especially related to Integrity issues. Development of this program is related to
seminars, exhibitions, panel discussions and career development initiatives.
Cooperation with Fair Play and within Integrity programs hereunder marketing and
follow up all educative activities.
Committee to be active between the competitions in order to prepare initiatives.
Suggested action – Long Term:
Development of Entourage activities in yearly key events.
Development of material and communication plan inside the organizations
Establish together with the Continental divisions Yearly Entourage activities, either
administered centrally or through educative activities for Continental Personnel.
Measurement tools of its work.
Responsibility;
Entourage Committee. Work close with Integrity and Fair Play Committee and its actions.
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WAKO STRATEGY TOWARDS 20206) Fair play & Integrity
6.1 Generally rules
This means fair play in all aspects of WAKO. From how we work in the Board, in Committees and
how we in all aspects conduct the sport. The actions shall be either informative and preventive,
educational and lastly motivating actions in order to construct a culture based on the principles
of fair and clean sport.
All initiatives should support IOC policy and Codes in relation to Integrity, Manipulation and
Match Fixing. There are already existing supportive documentation as Policies, Guidelines and
Handbooks implemented and online.
Suggested action – Short Term:
Implementation of a pilot e-learning system within match fixing, betting and
manipulation. Relevant for all levels of the organization.
Develop the Open Scoring system in all disciplines and within the new Sports Data event
management system.
Develop the Fair Play preventive activities, education programme and implement a Fair
Play award, individual and project based.
Implementation of Kickboxing Oath concept as a preventive tool to ensure fair play and
awareness.
Ensure clear and strategic monitoring of integrity and manipulations.
Good information processes about all integrity related issues including establishing
continental integrity managers.
Suggested action – Long Term:
Developing the Fair Play education programmes Continental.
Yearly Ethical seminar.
Monitoring programs and report findings that can be seen as speculative and in the
frame of the WAKO Whistleblower policy.
Responsibility;
Integrity and Fair Play Committee in cooperation with Entourage Committee in particular.
7) Social change and Integration
7.1 Social change with Kickboxing
Develop social programmes and under the umbrella Sport for All. A good program to look is the
integration program in Hungary.
The programmes must define clearly the target group and must support activities to ease social
problems. There should be developed standard tools that must be adjusted to each project and
it will highlight kickboxing role in the society. Sport has a special responsibility and can be
important for motivation and prevention and to ease social problems as poverty, refugee
situation, crime and drugs. In special war zones and with consequences of refugees, sport can
motivate, ease and WAKO needs to use the power it has to develop a tool for social integration.
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WAKO STRATEGY TOWARDS 2020CSR projects like this can raise awareness of our sport and be an asset for the society. WAKO can
do this separately or together with external organizations and/or governments.
Suggested action – Short Term:
Use WAKO as a tool enforce sustainability. Create a special project that can be copied
and adjusted in various countries.
Establish better dialogue with Peace and Sport organization. Investigate and plan a
support program related to immigrants and refugee situation.
Support sport for all activities and define a special strategy how to plan and execute
activities. Support and create a kickboxing tour with a designed program.
Suggested action – Long Term:
Creation of a Sport for All concept that can be implemented in all continents.
Establish systematic solidarity programs.
Establish specific positions in WAKO only working with these concepts.
8) Commercial and Media
Develop a detailed Market and Communication platform reaching the various target groups of
WAKO.
8.1 Media and communication
Focus on communication, market and media. Make ourselves attractive.
Suggested action – Short Term:
Re-defining mandate and create clear goals of media in general.
o Web and magazine, Social Media, Newsletters, Press-releases
o Clean up social media for more structures use and publishing
Development of Streaming / TV/Live picture facilities including creating relevant
statistics.
Develop cooperation and exploit Meltwater
Brand building; Create a honest profile through words and profiles.
Create a profile handbook.
Communication platform internally
o Toward members, toward international media
Communication platform externally
o Media we own, media we deserve, media we buy (placement)
Editorial strategy – Brand building
o How, where and when
Plan and responsibility together with Promoters – Communication
Selecting fighter profiles and ambassadors
Good cooperation with the Organizing Committee in terms of technical issues for a
tournament.
Reputation programme
Use SportAccord and AIMS portals
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WAKO STRATEGY TOWARDS 2020Suggested action – Long Term:
Broadcasting plan
Develop the short term plan actions
Develop WAKO-PRO concepts for sponsor and live coverage
Established and good event production relationship including a relationship with IEC in
sports.
Responsibility;
The Media and Marketing Committee and to seek continuous relationship with all other
committees to develop their work.
8.2 Market and Sponsoring
Create concepts attractive for the markets and companies.
Suggested action – Short Term:
Create events and concepts increasing the visibility.
Develop and create partnership related to production of events, distribution of pictures
and Broadcasting rights for WAKO events.
Cooperation with IEC in Sports
New WAKO Presentation and WAKO Videos
Market, Sponsor and visibility plan
o Approach partners with and without relation to our sport.
Create concept plans that raise the value of WAKO. Ownership programs.
Suggested action – Long Term:
Brand strategy
Build up role models, ambassadors and athlete profiles
Responsibility;
The Media and Marketing Committee and the Sponsor Committee and to seek continuous
relationship with all other committees to develop their work.
10) Identity (Branding)
Create identity and pride of being a WAKO representative. These points are highlighter
elsewhere in the Strategy document, but to be repeated separately;
Create slogans to be communicated
Identity cards for various groups within WAKO
Certificates for WAKO members
Grading certificates
Corporate Templates
Concept names and development
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WAKO STRATEGY TOWARDS 2020How to implement?
Create a workshop during first part of 2017 involving coaches and athletes. Involve, create
effect, get input/feedback, develop, be unique. It can be a good learning process for both the IF
and the Continental division to sharpen its priority. Not to say we can implement important
tools. The result of these workshops will make this strategic plan more predictable.
A workshop can get ideas, put them in a system and make needed priorities of the needs. Focus
on important themes as;
- Safety, Event development, Education, Technical development
Separate workshop for referees and judges
- Focus on continental development
WAKO - How do we work?
Organization of the above
All actions points must be executed by the board of directors and relevant committees.
The Committees report to the Board of Directors once a year in the main Board meeting.
Maximum 1 page of report to be announced in the Board meetings. In the same meeting they
announce the main priorities for the next year. In that way the board an assist and complement
the development. All meetings in the Committees shall have written Minutes of meetings and
name of the attendees.
The STATUTES, BY-LAWS, SPORT RULES, POLICIES, GUIDELINES, PROCEDURES and PRIORITIES
are basic tools to achieve our goals and vision. The only possible way to reach our goal is hard
work, dedication and loyalty following basic honest principles defined in WAKO values. As
officials we shall develop our sport on a world basis and to always protect fair play. We are
here for the athletes, we develop for the athletes, we develop with the athletes.
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