Staffing Industry Insights with Tom Erb - Avionte
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Every Downturn has Opportunity • Scarce, marketable talent becomes available • Competition thins out • Candidates, Clients, and prospects are more accessible • Our value as recruiting experts increases • Processes are tightened up • Relationships are solidified
Our Attitude Will Determine Our Success How we Who/what do respond we listen to How we What we process choose to the info believe
“I make my living off the evening news Just give me something-something I can use “Headlines, in a way, are People love it when you lose, what mislead you because They love dirty laundry” bad news is a headline, and gradual improvement is Dirty Laundry not.” Don Henley Bill Gates “The news media are, for the most part, the bringers of bad news... and “All I know is just what I read in it's not entirely the media's fault, the papers, and that's an alibi for bad news gets higher ratings and my ignorance.” sells more papers than good news.” Will Rogers Peter McWilliams Humorist, Actor Author, Poet
Recruiting Complications Enhanced Moral Government Stance Benefits Fear of School/Childcare Infection Issues
Unemployed 4% The Talent Pool Active Not Moving 9% 25% 1.4 Million more Semi-Active jobs than job 25% seekers Passive Over 7 million 37% open jobs 19 States at historic low unemployment Pre-Crisis
The Talent Pool Unemployed Not Moving 11% Active 23% 9% All but 3 states hit historic high Semi-Active unemployment 23% Passive 31 States under 34% 10% 4 States above 15% Today
Unemployment by Industry Source: Statista
Unemployment by State Source: Statista
• Evaluate your niche/client base/market • Determine your timeline • Identify similar niches • Take action • < 3 months – Recruit & Sell! • < 6 months – Look for Opportunities to Now 1-3 months 3-6 months 6+ months Diversify • > 6 months – Target Healthcare Retail Restaurant Tourism new niches Supply Chain/3PL Manufacturing Hospitality International Travel Some Manufacturing Finance/Accounting Domestic Air Travel Cruise Lines Some IT Sales Some Tourism Sporting Some Retail IT Oil & Gas Events/Festivals/Concerts Define Your Timeline
Strengthen Your Team There will never be another time to find talent like now! • Previously unavailable talent is now accessible and open to talking • Government lending programs provide opportunity for investing in talent • Downturn in business allows for process/position retooling • Technology supports remote work – opens talent pool nationally • Focus on existing team growth and improvement!
Reengage Your Database Utilize your Ongoing Reinforce Connect on a Interact Database Communication Credibility Personal Level “Socially” Get everyone in your Tailor the Message Share relevant content - Find and record common Google, Facebook & database • Active - Open Jobs, blogs, articles, news interests Glassdoor reviews Run searches first Resume Tips Be a resource – career Stay away from potential LinkedIn Status Updates • Semi-Active – info & advice legal topics and shares Advancing Your Career Twitter retweets and • Passive – Career, Company Culture likes Mass & Automated Instagram, YouTube Communication • Texting • Email
Tailor the Message Topics Unemployed/Active Semi-Active Passive Not Moving Open Jobs Job Search/Interview Tips Job/Career Advancement Referral Requests Candidate Interest Level
Kickstart your Sales Process • In-person Cold Calling is Dead (at least for a while) • Incorporate Technology • Video Appointments • Recorded video in prospecting activity • Sales process automation and workflows (Outreach, Zoho, etc.) • Execute a Repeatable Process • Strong Messaging • Prospecting Cadence • Pipeline Management • Adjust Your Metrics (a little) • Modify for the times – Activity types, Appointments • Don’t compromise on expectations
Leverage Technology • Don’t return to your old ways • Integrate, don’t add • Redefine how your processes work
Candidate Candidate Mobile Sourcing Intake Engagement Workforce Transformative Staffing/Recruiting Technologies
In Closing Don’t let this temporary crisis impact your long-term strategy
Tom Erb tomerb@tallannresources.com tallannresources.com blog.tallannresources.com
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