SPONSOR PACKET 2021 Connecting REALTORS and Businesses with Networking and Advertising Opportunities - Richmond Association of REALTORS
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SPONSOR PACKET Connecting REALTORS® and Businesses with Networking and Advertising Opportunities. 2021
Kellie Whitlow, Director of Development kwhitlow@RARealtors.com | 804.422.5009 RARealtors.com/Sponsors To view sponsorship options and select the benefit plan that best serves your organization, go to page 7. D E O R VI O U Y E H E R AD 01
Richmond Association of REALTORS® The Richmond Association of REALTORS® (RAR) is central Virginia’s largest trade association, serving over 5,500 REALTORS® in the Richmond region. RAR serves the counties of Charles City, Chesterfield, Goochland, Hanover, Henrico, New Kent, Powhatan and the City of Richmond. The mission of the Richmond Association of REALTORS® is to provide our members with the resources, services and community engagement they need to conduct ethical, professional, and profitable businesses. Central Virginia Regional Multiple Listing Service The Central Virginia Regional Multiple Listing Service (CVR MLS) provides over 5,900 users with the resources and services they need to conduct ethical, professional, and profitable businesses. CVR MLS offers a variety of advertising opportunities for businesses. SPONSORSHIP OPPORTUNITIES The RAR Sponsorship program reflects a commitment to provide REALTOR® members with the best environment in which to conduct business, while allowing them the opportunity to network with industry professionals who provide valuable products and services. The program is designed to create a unique partnership between sponsors and the Association, where both members and sponsors benefit greatly from the ability to network, exchange ideas, and conduct business. Sponsor membership and advertising placements are branding opportunities and do not guarantee business. 02
2021 RAR EVENTS We maintain a unique partnership between the sponsor and the Association, as both our members and sponsors benefit greatly from this partnership opportunity. All sponsorship packages include: • 2 Tickets to Installation & Sponsor Reception • 2 Tickets to Outstanding Production Reception • 2 Tickets to RE TRENDS *All event formats and dates are subject to change due to COVID-19. For additional opportunities, refer to page 7. 03
RE TRENDS TBD - Date and format are subject to change* RE TRENDS welcomes nationally acclaimed Real Estate professionals, market analysts, technology experts and interior designers to discuss current and upcoming trends. Golf Tournament at Magnolia Green TBD - Date and format are subject to change* Spring Golf Tournament - more information coming soon. Outstanding Production Awards Reception TBD - Date and format are subject to change* This reception recognizes excellence in sales production for the previous year. Top producing members gather for an elegant evening of cocktails. REALTORFest October 20, 2021 - Date and format are subject to change* This highly anticipated tradeshow, held every other year, draws a large portion of members for a full day of education, interaction and information about many products and services available to them and their clients. Installation & Awards Ceremony December 8, 2021 - Date and format are subject to change* This event serves as a thank you for all RAR volunteers and sponsors. RAR’s leadership for the following year is installed during this reception. 04
LISTED Magazine 2021 AD RATES Get LISTED. Get NOTICED. Ad Size Sponsors Non-Sponsors Published once a year, LISTED Magazine provides the Back Cover means to successfully reach a target audience of over $3,000 Not Available 8.5”W x 11”H 5,500 RAR REALTORS®, numerous elected officials, and regional decision-makers. Inside Front or Inside Back File Submission $2,500 Not Available 8.5”W x 11”H HiRes PDF files with crops and bleeds, CMYK, at least 300 dpi for images and 1200 dpi for line art OR InDesign Full Page and Illustrator files - fully packaged, including all fonts $1,500 $2,500 8.5”W x 11”H and linked art (images and logos), If sending logo files, vector-based EPS files with outlined Half Page type are preferred, or TIFF files at least 300 dpi at 100% 7.625”W x 4.875”H $800 $1,500 Deadline is September 17, 2021 Quarter Page $400 $1,000 3.687”W x 4.875”H Additional LISTED AD Purchase LISTED Magazine: Full Page Half Page Quarter Page Total Advertising Fee: 8.5”W x 11”H 7.625”W x 4.875”H 3.687”W x 4.875”H 05
*Please return pages 6 though 12 to Kellie Whitlow* Sponsorship Application & Selection Form Sponsors shall be firms which, while not engaged in the real estate profession, have interests that align with the objectives of the Association. Please read carefully and save this document to your computer before you fill it out. Once you have completed the form, save it again, and send pages 6 through 12 to kwhitlow@RARealtors.com. Check here if your contact info is the same from 2020 Company Name: Address: Website Address: Social Media: Category: About (2-3 sentences): Primary Member’s Contact Information Secondary Contact Name: Name: Phone: Phone: Cell*: Cell*: Email: Email: *Cell Phone numbers are not required, The RAR Communications Department will use these numbers for text messages regarding events, in-person class breaks, etc. Marketing/Design Person Contact Information Name: Cell*: Phone: Email: *Your marketing/design contact will be used for logo, graphic and formatting inquiries. Sponsorship Level Please review sponsorship opportunities on pages 7 and 8 then come back and check the corresponding box to select the benefit plan that best serves your organization. Silver Sponsor ($1,000) Diamond Sponsor ($5,000) Gold Sponsor ($2,000) Premier Sponsor ($10,000) Platinum Sponsor ($3,000) [Exclusive] Ambassador Sponsor ($15,000) Connect with us. @RARealtors and #RARealtors 06
Sponsorship Opportunities Please select your benefits from the sponsor levels below. Follow the directions in your sponsorship column. SILVER - $1,000 GOLD - $2,000 PLATINUM - $3,000 Silver Sponsors receive everything Gold Sponsors receive everything Platinum Sponsors receive within our sponsor base benefits within our sponsor base benefits everything within our sponsor and TWO (2) - benefits from this and THREE (3) - benefits from this base benefits, 1 class break, column only. column only. and FOUR (4) - benefits from this *REALTORfest Booth Discount: *REALTORfest Booth Discount: column only. 10’x10’ + 2 tickets - $475 | 20’x20’ 10’x10’ + 2 tickets - $475 | 20’x20’ *REALTORfest: 10’x10’ Booth and 2 + 4 tickets - $775 + 4 tickets - $775 tickets included 1- Extra ticket to 2 - Extra tickets to 4 - Extra tickets to Installation Reception Installation Reception Installation Reception 1- Extra ticket to OP 2 - Extra ticket to OP 4 - Extra ticket to OP Awards Awards Awards 1- Graphic ad in RAR’s 3 - Graphic ads in RAR’s 2 - Golf Tournament tickets eNewsletter Weekly eNewsletter (Lunch and Happy Hour) Quarter Page ad in LISTED 4 - Virtual Video ads for 1 - Extra ticket to Magazine Class Breaks (See page 9 REALTORfest for more information) 2 - Extra tickets to 4 - Graphic ads in RAR’s 1 - In person class break Weekly eNewsletter REALTORfest Quarter Page ad in LISTED 1 - In person class break Magazine BASE BENEFITS Video ad on TV in RAR’s Lobby for 12 - Months 2 - Tickets to Installation & Sponsor 3 - Extra ticket to Reception REALTORfest 2 - Tickets to Outstanding Production Reception 8.5 x 11 flyer will be displayed in class e-handouts REALTORfest Update 2021 Promotional items added to If your booth was included in your 2020 in-person class bags sponsorship, it is automatically included in your 2021, regardless of your current Logo running on lobby monitor slide sponsorship level. Profile on Sponsor Search page of RAR website 07
Benefit descriptions can be found on page 9. DIAMOND - $5,000 PREMIER - $10,000 AMBASSADOR Diamond Sponsors receive Premier Sponsors receive [Exclusive] Ambassador Sponsors everything within our sponsor everything within our sponsor receive everything within our base benefits, 2 in person class base benefits, 5 in person class sponsor base benefits, 6 in person breaks, and SIX (6) - benefits from breaks and EIGHT (8) - benefits class breaks, and EVERYTHING in this column. from this column only. this column. *REALTORfest: 20’x20’ Booth and 4 *REALTORfest: 20’x20’ Booth and 8 *REALTORfest: 20’x20’ Booth and tickets included tickets included 10 tickets included 4 - Extra tickets to 5 - Extra tickets to 6 - Extra tickets to REALTORfest REALTORfest REALTORfest 10 - Extra tickets to Installation 5 - Extra tickets to 8 - Extra tickets to Reception Installation Reception Installation Reception 10 - Extra ticket to OP Awards 5 - Extra ticket to OP 8 - Extra ticket to OP Awards Awards 6 - Golf Tournament tickets (Lunch and Happy Hour) 4 - Golf Tournament 5 - Extra ticket to RE tickets (Lunch and 10- Extra tickets to RE TRENDS TRENDS Happy Hour) 12 - Virtual Video ads for Class 2 - Golf Tournament tickets 8 - Extra ticket to OP Breaks (See page 9) (Lunch and Happy Hour) Awards 12 - Graphic ads in RAR’s Weekly 1 - Custom Banner Up Full Page ad in LISTED eNewsletter displayed in RAR Lobby Magazine quarterly and at events Ad in REALTORfest Brochure 6 - Virtual Video ads for 10 - Virtual Video ads for Class Breaks (See page 9 Class Breaks (See page 9 Logo on RAR Homepage for more information) for more information) Video ad on TV in RAR’s Lobby for 8 - Graphic ads in RAR’s 12 - Graphic ads in RAR’s 12 Months Weekly eNewsletter Weekly eNewsletter Logo on RAR class bags Video ad on TV in RAR’s Logo on RAR Homepage Lobby for 12 Months Graphic Ad on CVR MLS Message Board for 12 Months Video ad on TV in RAR’s Logo on RAR class bags Lobby for 12 Months Video and PDF ad for RAR Road Rules Classes 1 - CVR MLS Message Logo on RAR class bags Board ad displayed for 2 - Full Page ads in LISTED Magazine 2 months Graphic Ad on CVR MLS 1 - Custom Banner Up displayed in Half Page ad in LISTED Message Board for 8 RAR Lobby all year and at events Magazine Months 1 - Custom Banner Up Hand out Bags at REALTORfest displayed in RAR Lobby 6x a year and at events Only ad in CVR MLS eNewsletter 08
Sponsorship Benefit Descriptions Instructions Please review the benefit descriptions and specify preferences according to your sponsorship selections (from the previous page). In-Class Materials In-person Class Breaks We will attach your 8.5x11 promotional flyers to Networking opportunity to host a five minute RAR Virtual Class handouts. All submitted flyers must presentation at the start of an education class. A follow these specifications: PDF Format and 8.5x11. class roster will be emailed to you after your in- person class break. eNewsletter Promotion The Development Department will manage the Our weekly eNews allows sponsors to connect with scheduling of your In-person Class Break. You will members through graphic ad placements. Ad(s) are be notified a month in advance of your scheduled due one week before they are scheduled to run. date. Submit file in vector format (AI or EPS), PNG or JPEG. • Option 1: Graphic banner at 650px(W) x 140px(H) Virtual Class Break Video Ads • Option 2: Logo at 300+ DPI and This will be a virtual version of our in-person class minimum 500px(Longest Edge) break. We would need is a 1-minute video of you If you selected this as a benefit, please indicate briefly talking about your company or specific below which quarter you would like to schedule services you would like our members to take your RAR eNews Ad. Every effort will be made to advantage of. This video will be played before accommodate your choice. the start of our virtual classes and give you some First (JAN-MAR) Third (JUL-SEP) facetime with the membership. If you do not want to send a video in to us, you can Second (APR-JUN) Fourth (OCT-DEC) send a two-three sentence script that our meeting host will read to the class. Click here for an example. Tickets to Member Events Ad specifics include: .mp4 format, two-three As a sponsor, you are entitled to two(2) tickets to the sentences about your company. Outstanding Production Reception as well as two(2) tickets to the Installation & Sponsor Reception, two (2) tickets to RE TRENDS. For additional tickets, select a sponsorship opportunity that best suits your needs. CVR MLS Message Board Ads The MLS message board contains important Promotional Items for RAR Class Bags updates, news, and upcoming events in the REALTOR® community. REALTORS® must Please bring us any promotional items that you acknowledge viewing these messages, before they would like to include in our Class Bags. In-person can enter the system to begin working in the MLS. classes will be held multiple times a week and max If you selected this as a benefit, please indicate attendance is 24 members per class. Suggested below which quarter you would like to schedule items to donate include: Tech accessories, your RAR eNews Ad. Every effort will be made to flashlights, key chains, note pads, pens, tape accommodate your choice. measure, Richmond informational publications. Ad specifics include: Size - 445px x 60px, must Video Ad on TV in RAR’s Lobby be submitted in .png or .jpeg format and in the specified dimensions. Submit one of your commercials and we will play it First (JAN-MAR) Third (JUL-SEP) on our video playlist on the main TV monitor in our lobby. This ad playlist run on a loop each day. Second (APR-JUN) Fourth (OCT-DEC) Ad specifics include: .mp4 format Please review the Advertising Guidlines on pages 09 10 and 11 before sending in all advertisemnts.
RAR/CVR MLS Advertising Guidelines/Agreement Responsibility The advertiser understands and agrees that it is solely responsible for the content of its advertisement(s) and for complying with the advertising policies of the Richmond Association of REALTORS® and Central Virginia Regional Multiple Listing Service. The advertiser will hold RAR/CVR MLS harmless from any liability, claim, judgment or award, as well as attorney’s fees and costs, arising from the advertisement. Advertising Standards RAR/CVR MLS reserves the right to reject any advertisements it deems unsuitable for publication. Advertisers may not promote nor have a picture of any REALTOR® Member in any advertisement. Digital advertising may not link out to any website that promotes and/or contains information about specific real estate brokerage firms. All advertising materials must conform to this policy. If advertising is refused, advertiser may submit revised advertising up until the content deadline. Regardless of whether such revised advertising is submitted, advertiser shall be responsible for payment; credit will not be given for any ads rejected and not published for violation of RAR/CVR MLS’s advertising policy. This advertising policy may be modified without notice at any time at the sole discretion of RAR. Accuracy and Disclosure Advertising must be accurate and disclose all facts that materially affect the reader’s conduct or decision. It may not contain (1 misrepresentations or mislead the reader through intentional omission of material information, or other anti-consumer tactics. Taste and Decency Advertising must be free of statements, illustrations or implications that are offensive to good taste or decency or that condone or incite violence or encourage unlawful or reprehensible behavior. Advertising shall not offend on the grounds of race, religion, gender, sexual orientation, disability or age, or condone any such form of discrimination. Advertising shall not contain any statement, reference or visual presentation that could have the effect of harming minors (individuals under 18 years of age). Topics covered must directly pertain to the company represented by the sponsor and/or pertain to the business partnership with REALTORS®. Anti-trust topics must be avoided, including compensation. Please see the “Content” heading on page 12 for all prohibited advertising categories. Compliance All advertisements shall fully comply with the National Association of REALTORS® Code of Ethics and all applicable federal and state laws, including but not limited to all Virginia Real Estate Board regulations and real estate agent and broker licensing laws pursuant to the Code of Virginia. Correct Use of REALTOR® REALTOR®, REALTORS® and REALTOR-ASSOCIATE® are collective membership marks that serve to identify members of the local, state and National Associations of REALTORS® and such marks may only be inserted in advertisements at RAR/CVR MLS’s sole discretion. When using the term Realtor in advertizements the terms must be all caps with the registered trademark bug. Members are licensed by the National Association to use one or more of the marks in reference to themselves and their real estate business. The term REALTOR® denotes membership, not the job performed by members, and should only be used in contexts that relate to membership. The term REALTOR® should not be used interchangeably with the term “real estate broker” or “agent” or a person who provides those services. Indemnity Advertiser hereby agrees to indemnify and hold RAR harmless from any and all liabilities, expenses, actions, claims, judgments or proceedings of every kind and description, absolute and contingent, including attorney’s fees, arising or resulting from Advertiser’s (i) breach of this Agreement; (ii) publication of any information submitted by Advertiser to RAR; or (iii) copyright infringement or similar act related to the content of any Advertisement. 10
RAR/CVR MLS Advertiser Guidelines/Agreement THIS AGREEMENT (the “Agreement”) is entered into on , 2021, by and between The Richmond Association of REALTORS®, Inc. and the Central Virginia Regional MLS, LLC (collectively “RAR”) (“Advertiser”), and provides as follows: Advertising Requirements RAR agrees to sell and the Advertiser agrees to purchase advertising from time to time upon the terms and conditions set forth herein. Advertiser agrees that all advertising shall be governed in accordance with rules and regulations adopted by RAR, which may be amended from time to time. RAR shall have the absolute right, in its sole discretion, to accept or reject any advertising content it deems objectionable. Advertiser represents and warrants that all information submitted to RAR for publication shall be true and accurate in every aspect. The words REALTOR® and REALTORS® are collective membership marks that serve to identify members of the local, state and National Association of REALTORS®. Such marks must appear in all capital letters in any advertisement and may only be inserted in advertisements at RAR’s sole discretion. Content Advertisements in the following categories will be prohibited from advertising with RAR/CVR MLS/: • Alcohol • Brokerages, agents, or real estate franchises • Cosmetic surgery/products • Energy supplements • Weapons • Gambling • Legal services that overtly encourage personal injury or compensation claims • Pharmaceuticals • Politics • Pornography • Tobacco • Weight loss • Wrestling Advertisers may not include specific offers of compensation, bonuses or referral fees in advertisements. Advertisers may reference affinity programs and bonuses in general with instructions to contact the Advertiser for program/ compensation details. RAR/CVR MLS Not Liable If any advertisement contains an error or omission caused in whole or in part by the Advertiser or RAR, the Advertiser shall immediately notify RAR of the error or omission and provide the corrected or omitted information to RAR. If the error or omission was caused by RAR and such error or omission was material to the advertisement, then RAR shall (i) republish the advertisement at no cost to the Advertiser, or (ii) provide a partial or full refund (at RAR’s sole discretion) of the advertising fee. Selection of either option (i) or (ii) shall be at the sole discretion of RAR. In no event shall RAR, its subsidiaries, affiliates, officers or directors, be liable for any liquidated, consequential, compensatory or other monetary damages of any kind due to any such error(s) or omission(s) or be compelled to republish a corrected advertisement, if a refund is paid. Default In the event of default of payment, RAR may, at its option (i) terminate this Agreement by written notice to Advertiser, (ii) suspend its obligations to place advertising for the Advertiser, or (iii) enforce the terms of this Agreement. If RAR elects to enforce this Agreement, Advertiser shall be liable for all remaining advertising fees outlined in this Agreement. Furthermore, in the event of a default in the payment of any amount due or the performance of any obligation under this Agreement or the rules and regulations established by RAR, Advertiser agrees to pay all court and collection costs and RAR’s attorney’s fees. Miscellaneous 1. This Agreement and obligations of the parties shall not be assigned by the Advertiser in whole or in part without the written consent of RAR, which consent shall be at the sole discretion of RAR. For purposes of this Agreement, a sale or transfer to a third party of substantially all of the assets or trade name of the Advertiser shall be deemed an assignment. 2. This Agreement shall be construed pursuant to the laws of the Commonwealth of Virginia. 3. No joint venture, partnership or other joint relationship shall be established in connection with this Agreement or the publication of information by RAR. 4. Advertiser agrees that RAR makes no warranty, express or implied, regarding the contents, accuracy, demographics or effectiveness of Listed, the RAR/CVRMLS web sites or other advertising media. 11
RAR Advertiser Agreement Continued Cancellation of Advertising Advertisermay cancel the advertising set forth on the Advertising order form with thirty (30) days prior written notice to RAR; provided however, Purchaser shall not be entitled to a refund of any payments or fees (including any prepayments) made to RAR for any advertising as a result of such cancellation. Additionally, Purchaser shall pay to RAR at the time the cancellation notice is provided, all outstanding advertising fees due to RAR. Fee Advertiser shall refer to the published rates and determine total advertising cost (based on the publication, size, and frequency of the advertisement). The parties agree that the advertising rates in effect at the time of advertisement, including any subsequent advertisements, shall determine the total advertising fee based on the format and frequency of the advertisement(s). Total advertising fee: $ (Amount from application). Terms of Payment Advertiser agrees to pay RAR the total advertising fee(s) in full or in consecutive quarterly installments within 30 days of billing. Any subsequent advertising fee shall be paid in the same manner, unless a different payment option is agreed to in writing by both parties. If the advertising fee is not received by its due date, RAR may, at its sole discretion, remove or suspend any advertisements from its publication(s) until full payment is received. Advertiser understands and agrees that it shall remain liable to RAR for the total advertising fee regardless of whether Advertiser was removed from the publication(s) for nonpayment of the advertising fee(s). Marketing and Networking (Please read this information carefully) From time to time other sponsors or even REALTORS® would like a list of our sponsors for marketing or networking purposes. The list would consist of company name, company contact, company address, phone number and email addresses. If you wish to opt out, please indicate that preference by checking the opt out box below. The Richmond Association of REALTORS®, Inc. and Central Virginia Regional MLS, LLC By: Title: Advertiser By: Title: Check here if you wish to opt out of sharing your company name, company contact, company address, company phone number and email address. For Accounting Use Only • Member Number: • Office Number: Payment Information Send Invoice Credit Card Check Enclosed I agree to pay the fees, as from time to time established, and that I, my firm, and my corporation (if any) shall be jointly and severally liable for any and all such fees. I acknowledge that, as a RAR sponsor, I will from time to time receive communications via direct mail, fax and email. I have read and understand the Richmond Association of REALTORS® Sponsorship and Advertising Guidelines and Terms and Agreement Policies. 12
RAR Thanks the 2020 Sponsors • 2-10 Home Buyers Warranty of • Garth’s Gourmet Goodness • Property Doc VA • George Mason Mortgage • Prosperity Mortgage • Achosa Home Warranty • Glen Allen Inspections • Rebuilding Togetherof • American Home Shield • Greater Richmond NARPM Richmond • Ameris Bank Chapter • Richmond Magazine • Argent Credit Union • Hairfield & Morton, PC • Richmond Metropoliton Habitat • Arthur Rutenberg Homes • HD Bros • Richmond Mortgage Bankers • Atkinson Insurance Agency • Hickman’s Termite & Pest Contr Asso • Bailey’s Property Inspection • HMG Investments, LLC • Richmond Times-Dispatch • Bank of America • Home Building Assoc. of Rich • Roof Maxx of Fredericksburg • Bon Air Title Agency • Home Team Inspection Services • Rountrey Development Corp. • Branch Property Services LLC • Home Warranty of America • Rue & Associates • BrightSuite by Dominion Energy • Image 360 - RVA • Sean DeWitt Photography • Builders Update.com • Intrastate Pest and Service Co • Shaheen Law Firm • Burgess Inspections, Inc. • It’s a Breeze Specialties • Sigora Solar • C & C Title & Settlement, LLC • Lafayette, Ayers & Whitlock PC • South State Bank • C&F Mortgage Corporation • Lowen Sign Company • Southern Trust Mortgage • Caliber Home Loans • Loyal Termite & Pest Control • Stamie E. Lyttle Co. • Call Federal Credit Union • M & M Stump Grinding LLC • Stewart Moving & Storage • Capital One Spark Business • Maggie Walker Com Land Trust • Style Craft Homes • Celebrate RVA • Magnolia Green • Tech For Troops Project • Chesapeake Bank • Main Street Homes • The Freckled Flower Farm • Choice Home Warranty • Mak Financial Group Inc. • To The Tee Cleaning LLC • Cinch Home Services • Mary Kay • Towne Bank Mortgage • Commission Express • Mason McDuffie Mortgage • U S Health Advisors • Crossroads Art Center Corp • U S INSPECT • Cut the Clutter RVA • Midlothian Life Style • U. S. Bank Home Mortgage • Cutco Closing Gifts • Moldx Inc • Vector Security • Damsel in Defense • Mosaic • Village Bank Mortgage Corp • Doe Eyed Boutique • Movement Mortgage • Viniterra - PHD Holdings LLC • Eagle Construction of VA, Inc • National Assoc of Remodeling I • Virginia Commonwealth Bank • Easley Hedrick Insurance • Old Republic Home Protection • Virginia Credit Union, Inc. • Eastwood Homes • Papa John’s - PJ Cheese • Virginia Housing • Embrace Home Loans • Parker,Pollard,Wilton & Peaden • Vollara (RoCo Air) • Farm Credit • Partnership for Housing Afford • Wells Fargo Home Mortgage • Feed More Inc • Pest Now of Central VA • Women’s Council of REALTORS • First Am. Home Warranty • Preferred Title & Settlement S • ZaZoLi Sweets LLC • Fulton Mortgage • PrimeLending 13
Notes 14
RARealtors.com/Sponsors 8975 Three Chopt Road Richmond, Virginia 23229 Kellie Whitlow, Director of Development kwhitlow@RARealtors.com | 804.422.5009
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