Southeast Asia Investment Landscape - Malaysia Digital Hub
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Contents 1 What makes SEA attractive? 01 2 Attractive sectors 03 2.1 Fintech 03 2.2 E-commerce 03 2.3 Transport 04 2.4 Other sectors 04 3 PE/VC investments in Southeast Asia - 2017 06 3.1 Singapore, Indonesia take lion’s share of PE/VC investments in SE Asia 08 3.2 Private Equity in Focus 09 3.3 Venture Capital in Focus 09 4 Key Takeaways 13 4.1 First mega IPOs have shown the way 13 4.2 Mega Rounds are the New Normal 14 4.3 Venture funds are getting bigger and newer entrants are joining the fray 15 4.4 As unicorns expand into newer services, consolidation is on the anvil 16 5 Top VC-backed Startups based in Southeast Asia 17 6 Growth Projections 18 7 Comments from PE/VC/startup stakeholders on the SEA ecosystem 20 7.1 Jeffrey Perlman, Managing Director, Head of Southeast Asia, Warburg Pincus 20 7.2 Jenny Lee, Managing Partner, GGV Capital 22 7.3 Thomas G. Tsao, Founding Partner, Gobi Partners 23 7.4 John Riady, Director, Lippo Group and Managing Partner, Venturra Capital 25 7.5 Finian Tan, Chairman, Vickers Venture Partners 26 7.6 Amit Anand, Co-Founder & Managing Partner, Jungle Ventures 27 7.7 Roderick Purwana, Managing Partner, Sinar Mas Digital Ventures 29 7.8 Michelle Suteja, Director, Central Capital Ventura 30 7.9 Albert Shyy, Principal, Burda Principal Investments 31 7.10 Nicko Widjaja, CEO, MDI Ventures 32 7.11 Paul Santos, Managing Partner, Wavemaker Partners 34 7.12 Nikhil Kapur, Principal, GREE Ventures 35 7.13 Paul Ark, Managing Director - Corporate Venture Capital, Digital Ventures 39 7.14 Eddie Thai, Partner, 500 Startups 40 7.15 Nicholas Bloy, Co-Managing Partner, Navis Capital 41 7.16 Alan Hellawell, Group Chief Strategy Officer, Sea Ltd 44 7.17 Ming Maa, President, Grab 47 7.18 Heang Chhor, Founder and Managing Partner, Qualgro 50 7.19 Trax co-founders, CEO Joel Bar-El & Chief Commercial Officer Dror Feldheim 51 8 Malaysia’s Investment Landscape 52 8.1 Victor Chua, Chairman, Malaysia Venture 52 Capital Association and Founder, Vynn Capital 8.2 Razif Abdul Aziz, Acting CEO and Chief Operating Officer, Cradle Fund 53 8.3 Raja Hamzah Abidin, Managing Partner, RHL Ventures 55 8.4 Seng Teong Chua, Principal, Sun SEA Capital 58 8.5 Funding Secured by Malaysia-based Startups in 2017 & H1 2018 60
1 01 What makes Southeast Asia attractive? Southeast Asia’s journey to the spotlight as an Venture capital firms are raising larger funds attractive investment destination has been a -- a vote of confidence in the region’s potential long and steady one. The region has witnessed -- and are beginning to have to compete to strong economic growth, even during the get into deals. The region is now home to nine global financial crisis, with average growth unicorns, with several others in the making expected to exceed 5 per cent over the next (PropertyGuru, ONE Championship), and these few years (OECD, 2017). startups are increasingly raising bigger funding rounds to sustain their growth. Every year since 2012, startups in Southeast Asia have pulled in more money than the With an internet economy that was expected previous year1. Home to over 600 million to have hit US$50 billion in 2017 and pegged to consumers and the world’s fastest growing exceed US$200 billion by 20252, it is no surprise internet market, the region’s moment seems to that Chinese tech giants and Silicon Valley be now. majors are vying with each other and regional competitors for a slice of this market. This change is reflected in the startups and investors in the region. With the ecosystem maturing, we are seeing serious capital that is significant in size and patient in joining the fray. There are more opportunities being created upstream, downstream and in sectors previously untouched due to a lack of capital and infrastructure. 1 The State Of Southeast Asia Tech, September 2017, CB 2 e-Conomy SEA Spotlight 2017, Google-Temasek Insights SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 1
2 “ “Southeast Asia hasn’t fully realized its potential. Given the family-owned business transformations across Southeast Asia in markets such as Indonesia and Malaysia, we see a great opportunity to invest even more in the region.” Ashish Shastry Head of Southeast Asia, KKR SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
2 02 Attractive sectors 2.1 Fintech 2.2 E-commerce • More than half the adult population of • E-commerce sales of first-hand goods was ASEAN is unbanked1 and the lack of access estimated to have reached US$10.9 billion to financial services is acute in rural areas. in gross merchandise value (GMV) in 2017, up from US$5.5 billion in 2015, growing at a • In ASEAN, peer-to-peer (P2P) lending is 41% CAGR5. forecast by Allied Market Research to grow at a compound annual growth rate of 51.5 • The overall regional e-commerce market is per cent to 20222. projected to hit US$88 billion by 2025. • The unmet electronic payment needs • Southeast Asia’s mobile internet users across four ASEAN markets -- In Indonesia, spend on average 140 minutes per month the Philippines, Cambodia, and Myanmar on e-commerce platforms versus 80 -- total more than US$180 billion3. minutes per month in the US. • In these four markets, the credit market currently serviced by the informal sector is worth approximately US$80 billion4. 1 State of Fintech in ASEAN, UOB 5 e-Conomy SEA Spotlight 2017, Google-Temasek 2 Ibid. 3 Accelerating Financial Inclusion in South-East Asia with Digital Finance, 2017, Asian Development Bank 4 Ibid. SEA e-commerce market size ($B) 100.0B 88.1B CAGR 2015-17 41% 75.0B CAGR 2015-25 32% 50.0B 25.0B 10.9B 5.5B .0B 2015 2017 2025 E Commerce SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 3
2 2.3 Transport • Transport demand in Asia has increased, on • The overall ride-hailing market is projected average, four times per country since 19806. to touch US$20.1 billion in GMV by 2025. • Ride-hailing services in Southeast Asia were • Two of the biggest unicorns in Southeast expected to have reached US$5.1 billion in Asia are ride-hailing majors – Grab and Go- 2017, double the US$2.5-billion market in Jek. 20157. 6 Unlocking Cities: The impact of ridesharing in Southeast Asia and beyond, November 2017, BCG 7 e-Conomy SEA Spotlight 2017, Google-Temasek Indexed estimated growth in travel demand (1980=100) 800 Singapore 600 Korea Malaysia Vietnam 400 Thailand Indonesia Hong Kong Philippines 200 Australia Japan 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2.4 Other sectors • The online travel market in Southeast Asia • Horizontal personal services are emerging reached US$26.6 billion in 2017, led by as a new lucrative area as ride-hailing growth in airline and hotel bookings8. players expand to food delivery, courier • Online media services touched US$6.9 services, and digital payments. billion in 2017, driven by online ads and gaming. 8 e-Conomy SEA Spotlight 2017, Google-Temasek 4 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
“ “The market is so big. The market for payments, the market for food delivery, all things food, the market for transport, we’re barely scraping the surface of how big these markets can become in the region, and as we become bigger and bigger, I think that that mindset is also important to have and competition is super necessary.” Nadiem Makarim Founder and CEO, Go-Jek SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 5
3 03 PE/VC investments in Southeast Asia - 2017 25 20 15 USD Billion 10 5 0 2014 2015 2016 2017 PE Corporate VC VC Source: Preqin,: SVCA Graph: SVCA According to Preqin data, private equity (PE) investors were part of seven of the top 10 deals and venture capital (VC) investments into by size in Southeast Asia in 2017. Southeast Asia almost tripled to US$23.5 billion in 20179, hitting a four-year high. The year’s notable deals included the US$11.6- billion privatisation of GLP (formerly known The growth was driven by a surge in corporate as Global Logistic Properties) by a Chinese PE investments as leading companies across Asia consortium and Grab’s US$2-billion funding co-invested in or led sizable funding rounds for round led by SoftBank and Didi Chuxing. startups in the region. In fact, corporate 9 Southeast Asia PE & VC: May 2018 Investment Activity, Singapore Venture Capital & Private Equity Association (SVCA) 6 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
“ “We’re starting to see a much greater desire from a select group of our LPs that want more exposure to SEA and they have expressed their desire and willingness to co-invest in opportunities here. I would say this has happened in the last 18 months or so when the interest level in this region picked up considerably.” Jeffrey Perlman Managing Director and Head of Southeast Asia, Warburg Pincus SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 7
3 3.1 Singapore, Indonesia take lion’s share of PE/VC investments in SE Asia Singapore10 and Indonesia remain the top As the fourth-largest economy in the destinations for PE and VC investments in the world, Indonesia remains a key market, and region, accounting for more than 90% of all significantly untapped at that, for businesses deal value in 2017. and investors alike. It is also home to four of the region’s unicorns – Go-Jek, Tokopedia, The city-state’s pro-business policies, tax Traveloka and Bukalapak. treaties and a transparent regulatory regime make it an attractive regional hub for fund Vietnam continues to show promise, with managers and businesses seeking growth in investments growing almost three times over Southeast Asia. the last two years to exceed US$510 million in 201711. 11 Southeast Asia PE & VC: May 2018 Investment Activity, Singapore 10 Includes investment through Singapore holding vehicles. Venture Capital & Private Equity Association (SVCA) 25 20 15 USD Billion 10 5 0 2014 2015 2016 2017 Singapore Indonesia Vietnam Thailand Malaysia Cambodia Laos Myanmar Philippines Source: Preqin,: SVCA Graph: SVCA 8 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
3 3.2 Private Equity in Focus Private equity deal value in Southeast Asia transactions; such deals grew at 113% annually increased from US$9.2 billion in 2014 to US$15.5 from 2014 to 2017. billion in 201712. Deal activity in the region was driven by the In 2017 alone, privatisation deals involving PE growing PE interest in public to private firms grew 5.8x year-on-year, led by the mega GLP deal. 12 Southeast Asia PE & VC: May 2018 Investment Activity, Singapore Venture Capital & Private Equity Association (SVCA) 18 16 14 12 10 USD Billion 8 6 4 2 0 2014 2015 2016 2017 Public to Private PIPE Buyout Growth Capital Add-on Merger Restructuring Source: Preqin,: SVCA Graph: SVCA 3.3 Venture Capital in Focus US 0.40% Venture capital inflow in Southeast Asia has been steadily rising. These investments stood at 0.18% of the region’s GDP in 2016, up from a China 0.03% mere 0.04% in 2014. The uptick in VC investments brought the India 0.18% region at par with India in terms of proportion of GDP as it continues to trail China (0.30% of GDP). SEA 0.18% Venture capital investments (% of GDP) SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 9
10 “ “The SEA private equity market still lacks depth. This is improving as more institutional funds deploy capital and make profitable exits for LPs.” Yar-Ping Soo Partner (Singapore), Adams Street Partners SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
3 According to Preqin data, venture capital In an indication of the growing maturity of the investments in Southeast Asia grew 4.8x from regional startup ecosystem, the largest gain US$1.7 billion in 2014 to US$8 billion in 201713. was seen Series C onwards; such investments rose from US$738 million in 2014 to US$6.3 Seed and Series A investments in the region billion in 2017. In fact, Series C and subsequent increased from US$39.5 million in 2014 to financing rounds accounted for 79% of the US$83.1 million in 2017. year’s total VC investments. 13 Southeast Asia PE & VC: May 2018 Investment Activity, Singapore Venture Capital & Private Equity Association (SVCA) 9 8 7 6 5 USD Billion 4 3 2 1 0 2014 2015 2016 2017 Seed/Angel Series-A Series-B Series-C + Others Source: Preqin,: SVCA Graph: SVCA It is worth noting that the traditional US$100-billion Vision Fund. This is also reflected boundaries between private equity and in Southeast Asia where investors ranging venture capital are getting blurred globally, from private equity firms to hedge funds are due in no small part to the launch of SoftBank’s participating in smaller venture deals. SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 11
12 “ “Southeast Asia represents a market with huge potential. IFC’s increased focus on supporting innovation and digital transformation in emerging Southeast Asia has led to partnerships with regional early-stage venture funds that help build local start-up ecosystems.” Pravan Malhotra Venture capital lead for South and Southeast Asia and Asia internet investments, IFC SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
4 04 Key Takeaways 4.1 First mega IPOs have shown the way Having a clear and viable exit path is critical It was followed by gaming hardware maker to investors. Southeast Asia’s track record on Razer that raised around $504 million (after this front, however, has been iffy at best. With deductions) on the Hong Kong Stock Exchange most startups in the region unprofitable, and in November. Its market cap stands at about still burning cash in pursuit of growth, a public HK$16.42 billion or US$2 billion. market listing has not been a favoured option. While the seesaw performance of both these However, the recent IPOs of some of the bigger stocks have not alleviated concerns, an IPO startups from this region have sparked hope. doesn’t remain the distant option it used to be Singapore’s internet company Sea (formerly for startups in the region. Case in point: Go-Jek known as Garena) raised US$884 million in founder Nadiem Makarim has mentioned that a New York IPO in October 2017, and today he would prefer to list the startup in Indonesia. boasts a market cap of around US$5.13 billion. A path to profitability, of course, remains the key criterion to decide on the timing of its IPO. SEA-based companies have seen a number of successful listings in the region, as well as in the USA (Listed on JKSE in Oct 2017) (Listed on NTSE in Oct 2017) (Listed on ASX in Sep 2012) (Listed on PSA in Dec 2014) (Listed on HKSE in Nov 2017) Graphic: Jungle Ventures SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 13
4 4.2 Mega Rounds are the New Normal The funding rounds for Southeast Asia’s Early this year, Indonesia’s Go-Jek closed a startups are progressively getting larger, led by US$1.5-billion funding round backed by Google, the unicorns raising multi-billion-dollar rounds. Tencent, BlackRock, JD.com, Meituan-Dianping and local conglomerates Astra International Prominent among these is Singapore- and Djarum Group. It is reportedly raising headquartered Grab that raised a US$2.5-billion another US$1-1.5 billion round of financing. funding round co-led by Didi Chuxing and SoftBank in 2017. More recently, the ride-hailing Other notable mentions include Indonesian firm announced raising another US$2 billion unicorn Tokopedia that raised US$1.1-billion in in an ongoing round, with plans to raise US$1 an Alibaba-led round in August 2017. billion more in the offing. Chinese tech giant Alibaba injected US$2 billion in e-commerce major Lazada in 2017, doubling its investment in the startup to US$4 billion. Breakout of rounds > $50m (Mega Rounds) Q1’18 0.32 0.61 Over the last nine quaters, Q4’17 0.15 0.39 mega rounds have comprised 84% of total capital invested Q3’17 1.40 1.66 Mega Rounds Finance Per Quater Mega Rounds Non-Mega Round Q2’17 0.14 Q1’17 0.09 0.26 Q4’16 1.21 1.36 Q3’16 4.84 5.10 Q2’16 1.05 1.36 Q1’16 1.92 2.14 0 1 2 3 4 5 USD Billion Graphic: Jungle Ventures 14 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
4 4.3 Venture funds are getting bigger and newer entrants are joining the fray Venture capital firms based in Southeast Asia are raising larger than before funds. The 6. Latitude Venture Partners – region has also seen the entry of new players US$200 million seeking to raise mega funds to fuel the startup Backed by Indonesian conglomerate Sinar ecosystem. The largest funds raised by VC firms Mas, Latitude Venture Partners is a new based in the region include: geography-agnostic fund. It is currently eyeing investments in the US and Europe, in addition 1. B Capital – US$360 million to Asia and is particularly interested in the Co-founded by Raj Ganguly and Facebook healthcare/ healthtech segment. co-founder Eduardo Saverin, B Capital closed its maiden fund in February 2018. The fund will 7. EV Growth – US$150 million invest globally but maintain a special focus on A joint venture between Indonesia’s Sinar Mas, Asia. East Ventures and Yahoo! Japan, EV Growth was launched in March 2018. It plans to invest 2. Grab Ventures – US$250- in growth-stage startups in Southeast Asia with million corpus for Indonesia a special focus on Indonesia. Grab’s venture and innovation arm was launched in June to partner or invest in 8. Jungle Ventures – US$150 million startups solving mobility, food, logistics, fintech With its third fund, the venture capital firm and other O2O challenges. The venture arm plans to double down on its investments in has announced plans to invest IDR3 trillion Southeast Asia and India. It had previously (US$250 million) in Indonesian startups. raised a $100 million fund from investors including Temasek, IFC and Hubert Burda 3. Vickers Venture Partners – Media. US$230 million In October 2017, Singapore-based Vickers 9. ST Engineering Ventures – US$150 million Venture Partners announced raising a total ST Engineering launched its corporate venture of US$230 million for its fifth fund, including capital (CVC) unit with a corpus of $150 million a yuan-denominated vehicle of US$40 in 2017. The new unit will target early-stage million. The fund will focus on investments in startups in robotics, autonomous technology, Southeast Asia, China, India and the US. data analytics and cybersecurity. 4. Vertex Ventures – US$210 million 10. Openspace – US$135 million The venture capital arm of Temasek Holdings In August this year, Openspace Ventures, closed its third Southeast Asia fund in October formerly known as NSI Ventures, announced 2017, exceeding its US$150-million target. The the final close of its second Southeast Asia fund also marked the first time it raised money fund at $135 million with investments from from outside investors such as Kasikornbank in Stepstone Group and state investment firm Thailand and Cathay Life Insurance in Taiwan. Temasek Holdings. 5. Meranti ASEAN Growth Fund 11. Hatcher+ – US$125 million – US$200 million Data-driven venture investment platform Shanghai-based VC firm Gobi Partners Hatcher+ comes from the stable of Hatcher, launched the fund in August 2017. Backed a VC fund and incubator. Its $125-million by Mavcap and Korea’s GS Shop, the growth Hatcher+ H2 venture fund recently forged fund will target Series B and C rounds and a partnership with Australia’s largest tech concentrate on cloud services, e-commerce, accelerator BlueChilli to co-invest and build fintech and Muslim-focused tech (TaqwaTech). 240 global startups. SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 15
4 Launched in March this year, Tin Men targets 12. Insignia Ventures Partners – pre-series A investments in Southeast Asian US$120 million startups in the B2B technology space. Singapore-based Insignia Ventures Partners, founded by former Sequoia Capital venture 19. Kejora-Intervest fund – US$100 million partner Yinglan Tan, closed its maiden fund at Kejora Ventures is looking to hit the final close $120 million early this year. The milestone came of its $100-million joint fund with South Korean less than a year after Tan left Sequoia’s office counterpart Intervest by the end of this year. in Singapore. The fund will target technology The first close of the fund came in December, startups operating in Southeast Asia. raising more than half of the targeted size, at $60 million, from limited partners including 13. Digital Ventures – US$100 million Korea Venture Investment Corp. Siam Commercial Bank doubled the corpus of its fintech-focused venture capital arm this 20. VinaCapital Ventures – US$100 million year to $100 million. The geography-agnostic VinaCapital, one of the largest investment and VC fund has backed Singapore-based Golden asset management firms in Vietnam, recently Gate Ventures and Dymon Asia Ventures as launched a $100-million venture capital well as US-based Nyca Fund II. arm. VinaCapital Ventures will capitalise on Vietnam’s technology sector with investments 14. MDI Ventures – US$100 million of $2-10 million per company. Telkom Indonesia’s corporate venture capital arm, MDI Ventures, was launched in 2016 to invest $100 million in global and domestic 4.4. As unicorns expand into startups across four years. The VC firm invests newer services, consolidation Series A onwards and focuses on investments in Indonesia, APAC and Silicon Valley. is on the anvil The region’s unicorns are expanding their 15. Mistletoe – US$100 million services to span everything from on-demand Started by billionaire tech investor Taizo Sun, services such as ride-hailing and grocery Mistletoe is a combination of an early-stage delivery to financial services such as insurance venture firm, incubator and entrepreneur-in- and payments. residence program. Son, who built his fortune on hit smartphone Grab has outlined its ambition to become an game Puzzle & Dragons, plans to invest $100 “everyday super app” for users in the region; million in Southeast Asian startups within five Go-Jek is tapping its diversified investor base to years. accelerate growth – collaborating with Google on platform mobility, Tencent on payments 16. Golden Gate Ventures – US$100 million strategy, JD.com on logistics operations, and The VC has completed a first close of over Meituan Dianping on merchant transactions $65 million in commitments and a full close and deliveries. for the fund is expected before the end of the year. The fund will target Southeast Asia’s Gaming major Razer has entered digital technology sector, with a particular interest in payments while NYSE-listed e-commerce and e-commerce, payments and mobile apps. game development firm Sea Ltd is expanding to advertising. With these changes afoot, these 17. Qualgro – US$100 million companies are likely to look very different In August, Qualgro announced the first close from their origins. of its fund at $60 million. With its latest fund, it plans to double down on B2B companies in the These developments may also cause a shift in tech space across Southeast Asia and Australia. Southeast Asia’s startup-investor ecosystem. Smaller startups will need to find their niche 18. Tin Men – US$100 million or risk being acquired by deep-pocketed In August, new VC firm Tin Men Capital unicorns. This could spell additional exits for announced the first close of its maiden investors who made an early bets on some of $100-million fund. these opportunities. 16 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
5 05 Top VC-backed Startups based in Southeast Asia *Southeast Asia includes Brunei, Cambodia, East Timor, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Vietnam Source: PitchBook data through August 15, 2018 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 17
6 06 Growth Projections According to a recent survey of limited partners A net balance of about 26 per cent of LPs conducted by Coller Capital, Southeast Asia will surveyed said that Southeast Asia will be more become more attractive for buyouts in the next attractive for private equity in the next three three years compared to several developed years. This compares to China’s 14 per cent and markets in the Asia-Pacific region. Japan’s 11 per cent. South East Asia 26% China 14% Japan 11% Australasia 8% India 3% South Korea 3% Net balance (more attractive minus less attractive) Graphic: Coller Capital Another prediction comes from Malaysia’s According to KPMG14, AI is expected to be Catcha Group that expects SEA to have 460 one of the biggest bets for the foreseeable million internet users by the end of 2019, future in Asia, with deal activity expected to creating a massive opportunity that will attract rise in markets including China, Singapore, private tech funding from regional and and Indonesia. Healthtech and edtech are also foreign investors. expected to gain more attention from investors over the next few quarters. 14 Venture Pulse Q1 2018, KPMG 18 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
“ “Southeast Asia, like other emerging markets such as South America, is very attractive but the size of the middle class will be a determining factor as to how fast these markets can grow. Basic internet infrastructure, payment systems, these things are still lagging behind. But the internet giants like Alibaba and Tencent coming in will accelerate the growth process.” Helen Wong Partner, Qiming Venture Partners SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 19
7 07 Comments from PE/VC/startup stakeholders on the SEA ecosystem 7.1 Jeffrey Perlman, Managing Director, Head of Southeast Asia, Warburg Pincus On the startup evolution in have to come in to do earlier stage deals – Southeast Asia: we need to help bridge that gap for many of We had put together a slide in the past these companies to get them to the larger which showed there were 7 or 8 unicorns in institutional rounds later on. Over time, you will SEA, and then another 300+ companies that see private equity firms like us go earlier into have basically raised series A or pre-series A the life cycle of these companies in SEA. funding. There were only a few companies who had even raised Series B or C and it is On increased competition mainly because the Go-Jeks, Garenas and the in SEA and growing interest Grabs, and the other unicorns have been big among North Asian strategics: absorbers of capital. It’s a fact of life in almost any market, not just in the context of SEA, that a lot of investors Most investors were new to SEA and they went are looking at a limited number of deals. with these platforms, and as a result, these Alibaba has been looking at e-commerce companies have been able to expand across and payments-related businesses in SEA, multiple verticals – but in markets like China while Tencent has been looking at the or India, there would have been multiple gaming ecosystem with VNG and Garena, competitors in each of those verticals that and obviously stepping in a little bit broader had raised funding on their own. And because with service e-commerce with their Go-Jek there wasn’t much of this local capital in SEA, investment. these unicorns took most of the external capital that came in. These investors are also very targeted with the markets they are looking at within SEA. I I think what you’re going to start to see is the think as they get more comfortable, they will next series of companies start to emerge, and then want to build ecosystems around some it means that firms like Warburg will likely of the platforms they have invested in, or bring 20 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7 “ in some of their portfolio companies from China to get the ecosystem in place. Look at the number of portfolio companies the likes of Tencent and Alibaba have. On Vietnam: It is not surprising that Vietnam is seeing interest from investors. Even in the past, there’s always been an interest in Vietnam but, on the back of successful deals like Vincom Retail, the country grabbed a lot of attention, because (these deals) validated that you could invest in scale and also exit in scale. The competition level has certainly grown from when we first started investing in Vietnam over five years ago. On untapped opportunities in SE Asia: “What you’re going to start We’ve probably done more startups in Asia on to see is the next series of the real estate side than we have even on the technology side. There are many residential- companies start to emerge, focused businesses across emerging Asia and it means that firms which offer the highest rate of returns, and so a lot of focus and capital has gone like Warburg will likely into this space. have to come in to do earlier Our vision has been to create the other key stage deals.” slices of the pie – the largest retail players, largest office, logistics, industrial and hospitality players and to do so always as platforms. We’ve done it both in Vietnam Jeffrey Perlman Managing Director, and Indonesia, on the retail side with Vincom Head of Southeast Asia, Retail and NWP Retail, respectively, and we’re Warburg Pincus building it in logistics with ESR, BW Industrial in Vietnam and with Embassy Group (in India). So I think that’s one key proprietary area where we can build platforms. I think there are opportunities in the financial services and healthcare sectors too where we can spin people out from some of the existing institutions to build something behind a key thesis and we have a track record for building companies in this space in both India and China as well. SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 21
7 7.2 Jenny Lee, Managing Partner, GGV Capital On considering a more active presence in SEA: There are a couple of trends that have led us to get USD coming in. I think Southeast Asia is consider doing something more actively in the at that phase now, it’s a net positive to have [Southeast Asia] region. One, Chinese startups more players. It will give the local VCs more are migrating and exporting their business competition for sure, but it also means they model to Southeast Asia – Indonesia or the can up their game. The local VCs may have rest of the region. This trend is increasing in thought that they get to seal all the deals velocity. and less was done on the value-add part after the investment. Two, we are also seeing the Southeast Asia market maturing. Indonesia has over What the entry of strategic capital 100 million internet users and their usage from China could mean for SEA: behaviour is very similar to China five to 10 When you have strategic capital or GGV- years ago. So the maturing market on the type of capital coming in, we don’t just bring consumer side is becoming pretty interesting. capital, we bring relationships, networks and experiences. And when you’ve fought a war The fact that we were in China all these years, in China, you have more knowledge since you we have the natural advantage to track those know how battles are being fought. These companies that are exporting their business battles are not about fighting over 10,000 users, models and that makes us want to do a bit it’s over millions of users. So the challenges, more. We’re now monitoring very cautiously the pitfalls, all lessons learnt from the Chinese how the Southeast Asia market will shape up. companies getting to unicorn status and IPO – If it makes sense, we will do something more those are accumulated experiences. Southeast there. Asia’s local VCs have not seen those. Maybe a few have seen one or two but they haven’t On SEA’s pain points: fought the battle. The biggest issue in Southeast Asia now is the funding gap. There are ideas – some So, when you have an influx of more good, some not so good – but when there is experienced capital, it will make the a funding gap, it will prevent or scare away ecosystem better and hopefully there will entrepreneurs who have ideas because they end up being more experienced investors feel that they cannot get funding or they get in the market. Better investors mean better one round of funding and then they cannot companies will be funded, and those continue. So historically, the funding gap is a companies will have a chance to be successful big issue. Now with more players setting up in a shorter amount of time. investment funds, the diversity of capital is pretty normal as to how emerging markets grow. So I would say that it’s a positive trend. In the level that the capital is interested in, it’s still not competitive enough. I would say that there’s still not enough capital going around. if you look at how China has grown, the first wave of capital wasn’t strategic – Intel, Microsoft, IFC, they are the ones who first started investing in startups and trained the first generation of VCs in China. After that you 22 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7 “ 7.3. Thomas G. Tsao, Founding Partner, Gobi Partners On what makes Southeast Asia attractive: Looking at Southeast Asia, the demographics are incredibly favourable – it’s one of the youngest populations in the world – and they’re going to leapfrog even China in terms of tech adoption. So how could you not be excited? Fortunately for us, we identified that opportunity eight years ago. We were one of the first Chinese venture capital firms to expand out to this region, so we got a head start. In many ways, we are enjoying that first- mover advantage because of the relationships and networks that we already have in place. We’re delighted that other firms are now “With Chinese VCs going realizing the potential of Southeast Asia, but for newer entrants, it’s like coming into the middle into Southeast Asia, it of the movie; we have the benefit of being here means that incumbent since the opening credits. VCs really have to grow On expanding in Southeast Asia: up really fast. With varied We’ve been expanding; we just opened an office in Bangkok, on top of the on-ground capital, CEOs of startups teams we already have in Singapore and could also grow up faster Jakarta. Overall, we have 21 team members – this brings the total to four offices across and if they become serial Southeast Asia now. We believe having people entrepreneurs, it’ll be good on ground is the key to having access to exclusive deals, network strength, and a deep for the ecosystem.” understanding of the markets. What sets Gobi apart is that we chose Kuala Lumpur as our regional headquarters, and we now have a Jenny Lee team of 12 here. Thus far, it has proven to be the right choice for us. We are currently managing Managing Partner, GGV Capital three dedicated funds of different stages, to capitalize on the full funnel in Southeast Asia. The firm has now invested in 50 startups, with 20 of them being in Malaysia. On exits: My mentor told me that being a good investor is not knowing when to invest, but knowing when to sell. In China, we went through these cycles, and we ultimately know that we have to return money to LPs. We’ve already achieved four exits in Southeast Asia; companies like Hermo, and a more recent one that has not been publicly announced yet. We believe that a lot of exits in Southeast Asia will be generated SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 23
7 through M&A, an area where we have a lot of On other opportunities experience. For example, in China we recently in the region: sold Dianwoda to Cainiao – for a 22x return. 24 per cent of the world’s population is Muslim, but they only generate 8 per cent of the On Kuala Lumpur as a startup hub: world’s GDP. Many people feel that the glass Kuala Lumpur, as a startup ecosystem, is on is half empty, but we think that the glass is par or may have even surpassed Singapore. half full. Will this market normalize and grow Look at Alibaba: they recently announced that 3x? We think it will, and we believe there is they’re setting up a Digital Free Trade Zone tremendous upside. in Malaysia. Gobi has worked with Khazanah, MAVCAP, MaGIC, and MDEC, and they have Unfortunately, this market is currently been doing a great job at boosting the underserved. That’s why we are focusing ecosystem. on ‘TaqwaTech’ – startups that are using “ innovation and technology to serve the If you’re a startup, I think it’s really attractive to Muslim community. We have announced be based in Malaysia, where your dollar can go three TaqwaTech deals – Tripfez, SimplyGiving a lot further and you will get the same access and Offpeak. There is no doubt that there will to equivalent, or even better talent. And this be unicorns emerging from the Taqwatech does not only apply to Malaysia, it also applies space. The only question is: will Gobi be to other cities such as Bangkok, Ho Chi Minh invested in them? City, Jakarta, and Manila, and that’s why you see them flourishing. On what could be done to foster investments in Malaysia: Malaysian institutional investors have traditionally been more risk averse and preferred investing into the later stages of big tech startups. However, many times these deals come with an inflated price, and may not actually be less risky. A better approach may be to gain exposure “At Gobi, we want to be to these companies in the earlier stages by in underserved markets investing in a VC fund. That way, you are paying a lower entry valuation, and you are where innovation is able to track the companies’ progress so that occurring at the edge. when they have scaled up, you will have the conviction to invest substantially more directly That’s where the returns into the company. are the highest – that’s In Singapore, Temasek makes strategic what we did in China and investments to promote local VC champions. now, in Southeast Asia.” Maybe the new government could adopt a similar strategy in Malaysia. Then you could make Kuala Lumpur the venture capital Thomas G. Tsao funding hub for Southeast Asia. The foundation Founding Partner, is already here. Gobi Partners 24 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7 7.4 John Riady, Director, Lippo Group and Managing Partner, Venturra Capital On why Lippo ventured into VC: On the untapped potential in the The challenge for traditional businesses, e-commerce market: including Lippo, is that we get caught up in our I continue to be very optimistic about own little world, not realizing that the whole e-commerce. Right now, e-commerce is only world has moved beyond us. Because we are 2 per cent of the market. But it will go to 10, 12, concerned about this we created Venturra. 13 per cent. My second thought is that when we talk about e-commerce, we need to think And obviously, we also want to make money omnichannel because if you take a look at even investing. We have invested in a total of 22-23 a market like China that’s already so advanced companies. Right now, I think we are probably in e-commerce, their online penetration is only eight times our portfolio, so it’s a successful 20 per cent, which means 80 per cent of the “ fund and it’s interesting to see how the whole market is still, quote-unquote, offline. industry has grown over the last four years. That’s why right now, Alibaba and these online players are buying offline companies. Alibaba On evolution of the VC ecosystem: is creating their own offline stores, JD as well, Three years ago, there were very few players. Tencent as well. So they’re seeing that sure, Now the ecosystem is much more mature. online is big, but even in China, it is 20 per cent We see that as a good thing. If you’re the only of the market. The other 80 per cent is offline. one investing, there is nobody else supporting. So in the investing world, it’s good to have company, so to speak. On staying focused on SE Asia: Generally, we think Southeast Asia is one of the most exciting tech spaces, so we really want to focus here. There are exciting things everywhere but you need focus, and these companies require due diligence, require you to put in the work and make sure you can also add value to them. “We think Southeast Asia On finding the right founders in Indonesia: is one of the most exciting It’s improving. Indonesia has excellent tech spaces, so we really entrepreneurs. Obviously, entrepreneurship is very difficult. For every 100 companies that want to focus here.” start, only maybe one or two really make it – that’s the nature of the business. But that doesn’t mean we have bad entrepreneurs, that John Riady just means entrepreneurship is inherently very Director, Lippo Group and challenging. Managing Partner, Venturra Capital SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 25
7 7.5 Finian Tan, Chairman, Vickers Venture Partners The evolution of Southeast Asia’s sector is too is still young and developing its start-up investments: entire ecosystem. In the early days there weren’t much high- growth tech businesses in the region. Then it Overall, however, ASEAN – for the foreseeable began in China and now Southeast Asia and future – will continue to adapt new technology India have started to have their own unicorns from the West to suit its own specific needs. too. Although It is still only a small family action of China, it should grow relatively as the Staying ahead of the regional economies undergo long-term high-growth VC competition led by the new economy. We are different in many ways. We don’t necessarily try to be different for the sake of Greatest challenges towards the it; it’s just in our DNA. We are global and are regional VC ecosystem: not focused on any one sector or geography. The Venture Capitals (VCs) will naturally come We also have a big team and many offices when the opportunities present themselves. compared to our total funds raised. Sometimes they are even too early. Like in India, where the early birds saw some losses We believe that, in order to achieve results, we due to an overheating of the market; thinking only need to do three things right: a good deal that India is just a decade behind its peers flow; a good filter; as well as the ability and when it is actually several decades behind. willingness to spare no effort when nurturing the growth of our portfolio companies. In fact, a lot of capital has recently come from China and not just the traditional sources from the developed countries. This ha been primarily from the big corporates and Chinese VCs looking to expand beyond china. Emerging start-up trends in Malaysia and ASEAN: The trends in the West are generally led by the macro technology trends of the world. In emerging markets, they are driven more by needs which are solved by new applications of Western technology. For example, the choking congestion in Jakarta led to the birth of Go-Jek; which is a twist on Uber’s ride-sharing model but for motorcycles. But the sharing economy has not run its course yet. It began with ride-hailing and then Airbnb. Now it’s freelance photographers, drones and even farming vehicles. As for e-commerce, the 26 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7 7.6 Amit Anand, Co-Founder & Managing Partner, Jungle Ventures On the SEA ecosystem: On the fragmented nature We see more capital coming into the region of SEA market: and I think that’s a good thing. But I still think I think we’re doing a huge disservice to there are more companies than capital. In ourselves if we keep focusing on geographical 2012, our total dealflow was 200 to 250 a year. fragmentation in SEA. The reality is that the Today, we look through 2000 deals a year, meet market has actually become much more more than 300 companies a year, and do deep homogenous at the consumer behaviour level. dives on 50 to 60 companies, before investing in four to five. So, definitely more companies Look at Go-Jek and Grab - they’re going than capital. Even if you put together our peers into every market. Google and Facebook I don’t think we are collectively investing in are already in every market. So are Pomelo, more than 100 Series A rounds in the year. So Reddorz and iflix. In less than three years, our still less than 10% of companies in a year are portfolio companies have scaled from one getting institutional-type Series A capital. city to 10-15 cities across the region. That’s not fragmentation. That’s the ease of being able to On valuations: transport one product into multiple markets. Have valuations shifted and has this made it So, I don’t think fragmentation is the real issue. difficult to invest in the region? I don’t think If anything, operational fragmentation is a so. Most of the Series A investments that we’ve barrier to entry for overseas players. That’s why done in SEA over the last 12 to 24 months are you see a lot more mergers and acquisitions still in the range of $7 to 15 million pre-money. (M&A) happening here. In US and China, the valuations are significantly On VCs in SEA moving up the higher than that. So vis-a-vis the opportunity fund chain: where per capita GDP in SEA is quite high In China, Seed to Series B is considered early compared to India, where the valuations are stage. They write both a $2-3 million seed still muted. You still have more companies than investment and also a $20-30 million growth capital, so you get to pick and choose. stage cheque. I think SEA will eventually move towards On the availability of talent in SEA: where China is, in terms of its ecosystem and We see a growing trend of talent moving to evolution. You’ll begin to see more early-stage this region to build businesses. After all, it funds like us blurring the lines in terms of is one of the youngest and fastest growing cheque sizes - but still operate in the early- internet markets in the world. stage. The talent that we see today is significantly On the perceived funding gap in SEA: better than what we saw seven years ago. I’m Some investors are concerned about a gap sure it’s different from the talent that China in Series B, but I don’t think there’s any gap sees today because they’ve got a lot more there. In the last eight years each and every experience, but that doesn’t mean that they’re key investment in the Jungle portfolio has not quality entrepreneurs. raised Series B, mostly from leading marquee investors. Series C and D is going to be an interesting space, and hopefully Chinese investors and the regional and global PE funds can play a bigger role there. SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 27
7 On SEA versus India: Both regions have significant opportunities for tech startups but if we compare the top metros in SE Asia versus India then one can find an equally large but more monetizable digital consumer base. The region has seen a steady growth in venture investments and funds raised for the last five “ years even outside of the mega deals but there is still a gap. Some reports put investment per internet user in SE Asia to be around $11 (excluding mega deals in the region) which is significantly lower than the reported ~$50 per internet user in India whereas SE Asia is a better ARPU market. This is natural though and I see this region accelerating at a faster and more consistent pace than India. “The talent that we see today [in SEA] is significantly better than what we saw seven years ago. I’m sure it’s different from the talent that China sees today because they’ve got a lot more experience, but that doesn’t mean that they’re not quality entrepreneurs.” Amit Anand Co-Founder & Managing Partner, Jungle Ventures 28 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7 7.7 Roderick Purwana, Managing Partner, Sinar Mas Digital Ventures “ On the availability of talent in SEA: People with capabilities are in abundance. The hunger is hard to find. What is also lacking is people with maturity and experience. There are a lot of founders, but how many have exited? Not many. Good founders, they get capital, grow business, exit. After they exit, they do one of two things: they use the money to invest or mentor others, or they start a new business. Maybe it’s just not the time yet in Indonesia for that. It should be better in the future. On competition from other VCs in Indonesia: I don’t really see it as competition because today there is a mismatch between supply and demand of capital. The demand is huge, everyone wants capital but the ones supplying the capital are limited. There are a lot of people “For a group like Sinar Mas, doing seed investments. A few are doing Series technology needs to be A, but not many. Those doing Series B -- those that can write a check of $10-15 million -- are given attention to, or else not many in number, especially those that are we’ll just stand still and be dedicated. disrupted.” And then there are private equity and hedge funds who come in with huge money of around $50 million to $100 million, even $200 Roderick Purwana million. But in the middle stage, there is a gap. Managing Partner, Sinar So we support a large amount of VC coming in Mas Digital Ventures because VCs are different than private equity. Private equity firms usually go into an investment alone, so they are in competition with the others, whereas for VCs, it is very rare that startups only have one investor. So, for us, it’s also de-risking. It’s different in China and the US where the competition is tight and VCs try to fend off competitors. Here, we invite others to join us. So, sourcing so far has not been too much of a problem. SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 29
7 “ 7.8 Michelle Suteja, Director, Central Capital Ventura On Indonesia as a fintech market: We are still in the early stages. We are still in the lending stage. Insurance is set to kick off. There are some asset management companies, but I think we need to wait a bit more – the market is not ready for it. Education is expensive, and you have to know that the market is ready enough for that. There must be a balance. We are still far away. On growth in different fintech sub-sectors: Payment is always number one because it is transactional. Everybody needs to do payment. Lending is the next step. Indonesia is a “One thing that has to be very credit-hungry country, where credit penetration is very low. There are a lot of clear is why you are getting qualified people that do not meet the banking into venture capital. That criteria for credit. is key. Is it because of the And then you could talk about insurance fear of missing out? Do you which provides a certain level of service for consumers of e-commerce companies, travel know what you’re missing companies and so on. out on? If it’s just investing, After that as we grow and this economy grows, well investing is easy. But we will talk about asset management, because why are you investing? people will have to think about alternative ways to save money. So, everything will come into What is the aim of that place when the market is ready. investment? Those are Fintech is a long play. There’s no need to rush. key values that I think not There are certain things that you need to rush many people understand.” into like optimization, enabling and so on. But there are certain services that you don’t have to rush into, in my opinion. On what entrepreneurs Michelle Suteja need to be mindful of: Director, Central Fintech is not about just solving problems, Capital Ventura fintech is also about risk; fintech is also about regulations. I find that many startup companies that don’t focus on what regulators are saying are dying. You can’t break through a wall that’s already built. I think that’s something that we have to be careful of. 30 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7 7.9 Albert Shyy, Principal, Burda Principal Investments On the evolution of the investment landscape in SEA: I think that angels will play a more important a unique point of time in this market. I’m sure role in this region going forward. In Southeast there will be multiple unicorns that will come Asia, individuals are getting more comfortable out of this space. We are definitely exploring investing in tech. It could be entrepreneurs and trying to understand how best we can get who exited or investors investing money on involved. their own. That will play a more important role. Not as many funds are focusing on seed. On the e-commerce market: Entrepreneurs are pretty smart too. They know I think there are still opportunities for where the money is and where it’s going to be. e-commerce in this region. The only segment That’s the value that VCs like 500 Startups have that is well covered is a generalised, horizontal, – they can bring $500K to the table quickly and somewhat-electronics focused market. easily. It doesn’t really make sense to invest in a Meantime, I think earlier stage funds are also horizontal marketplace player that will be seeing the value in moving up. In doing that competing with a Tokopedia or a Lazada. there’s also a vacuum to fill, and it will get filled as long as the ecosystem is growing, and there Looking at specific verticals and brand-led are returns to be made. models – whether it’s a direct-to-consumer model or a vertically-integrated consumer On pain points and market potential: model – there are still a lot of white spaces. For First it’s about ensuring that you are growing example, consumer sectors like pets, beauty, and spending at a reasonable pace. Part of this and kids and babycare. These are areas where has to do with the Series B crunch. If you don’t spend is typically high and retention is good know if you can raise money, you’re not going because these are quasi-subscription based. to spend lots of money to grow the company, You’re going to need to buy pet food and baby right? You can’t be growing at 100 per cent and diapers on a regular basis once it runs out. losing money at 200 per cent. There’s a lot of opportunity to bring these large, That said, there are interesting companies with high frequency, solid margin categories online. interesting verticals in interesting markets. For If you can build a brand and content around these companies, the capital will be there if the that, that’s even better. This will significantly company is fast enough. We think it is about help reduce acquisition costs. The toughest whether the company is in the right space, part for these businesses is that (customer) with the right story and growth potential. acquisition costs are so high that you have to spend six months to more than a year to On fintech: recover just the initial cost of acquisition. As with a number of VCs these days, we’ve been looking at the fintech space quite a bit. These include areas such as lending, credit scoring and financial services. It’s an interesting space but still a work in progress at the moment. The appetite for credit and digital financial services is very big, and I think we’re entering SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018 31
7 7.10 Nicko Widjaja, CEO, MDI Ventures “ On the need to be a strategic investor: Spray-and-pray’ model clearly doesn’t work anymore. I don’t believe even traditional VCs nowadays invest solely in financials only as the return rates are in fact so questionable in this region. Unfortunately, none of Indonesia’s VCs have ever published their return rates. Quantitatively speaking, this makes it difficult to find any hard data regarding their returns for LPs. However, we can make some rough estimates by looking at their portfolio performance. If we try to roughly calculate the current mark-to- market values for VCs in Indonesia, assuming that currently most of them have at least two portfolio companies valued at $50 million with between 8 per cent and 10 per cent fully diluted ownership (as most of them have “Our view is that the started investing since the seed level), then fintech landscape is still the values of their “champions” likely weigh in somewhere between $8 million and $10 super fragmented right million. This does not justify the $30 million to now. It makes it difficult to $50 million investment that their LPs initially made. figure out who is going to be the winner, but that’s On co-investing with leading investors: Venture investment is a high-risk business. If obviously why there’s an you don’t find the right co-investors, then most opportunity to invest in this likely the company you’ve invested in is illiquid. Then for sure, the company will collapse in the space too.” next couple of years. This is why since the beginning of our Albert Shyy existence, we only co-invest with Tier-1 Principal, investors because we validate each other and Burda Principal not the other way around. Investments On overvaluations and hype in the environment: The startup scene is still full of misinformation and irrational valuations. There’s too much hype and noise around startups these days. Almost anyone can technically be a startup founder. Almost any idea could be a million- 32 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
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