Solomon Islands Tourism Business Survey December 2020 - February 2021
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Solomon Islands Tourism Business Survey
December 2020 – February 2021
Acknowledgement:
The Solomon Islands Tourism Business Confidence
Index would not have been possible without our
partners.
Thank you to Tourism Solomons for their support
towards this project.
SOLOMON ISLAND GOVERNMENT Your assistance is greatly appreciated.
Background
The Solomon Islands Tourism Business Survey and Confidence Index report presents results from an online tourism
business survey conducted from December 2020 to February 2021. Over this three-month period, 152 businesses
were contacted and 34 completed surveys were received - a conversion rate of 22%.
The data presented in this report include: general business profile, staffing levels, membership, the business climate,
and information on revenues, costs and economic linkages. The survey also gathers key information about how
businesses are impacted by and are responding to the evolving COVID-19 situation and helps to understand the types
of advice and support they value and need.
In terms of ‘Main business focus’, 21 respondents are accommodation providers, 6 respondents are visitor activities
and tours providers, and 7 respondents are focused on other tourism activities.
The dataset is analysed to help us to present the ‘voice’ of the tourism industry and to gain insights into the impact of
COVID-19 on the economy.
Report Structure
COVID-19 Business Revenue, costs
Business profile Staffing
impacts climate and linkages
71% of respondents are Solomon Islanders
29%
71%
Solomon Islander Non-Solomon Islander
Note: based on total number of respondents 34.
For those non-Solomon Islanders:
60% of respondents are Solomon Island residents
10
30
60
A Solomon Island resident
Other
A temporary resident or contract worker in Solomon Islands
Note: based on the number of respondents 10.9 out of 10 respondents spend the majority of their time in Solomon Islands
100
88
90
80
70
Percentage
60
50
40
30
20 12
10
0
Solomon Islands OverseasTwo thirds of businesses surveyed have been operating in Solomon Islands
over 10 years
25 23
20 19
15 15
Percentage
15
12
10
8 8
5
0
0 - 5 years 6 - 10 years 11 - 15 16 - 20 21 - 25 26 - 30 30+ years
years years years yearsMost respondents (40%) are owner/operators, 33% Manager/CEO/Director
45
40
40
35 33
30
Percentage
25
20 18
15
9
10
5
0
Owner and operator Manager / CEO / Other Owner
DirectorOver two thirds (68%) have been in their current role for 10 or less years
40
36
35 32
30
25
Percentage
20
15
10 10
10 6
5 3 3
0
0 - 5 years 6 - 10 years 11 - 15 16 - 20 21 - 25 26 - 30 30+ years
years years years yearsAccommodation (62%) and Activities/Tours (18%) dominate the sample
6%
6%
8% Accommodation provider
Visitor activities and tours
Other business sector
18%
62% Food and beverage services
RetailAccommodation:
Resorts, Ecolodges and Hotels account for 75% of accommodation
responses
Resort 35
Eco lodge 25
Hotel 15
Motel 10
Guest houses / Island hosts / Bed and Breakfast 5
Serviced apartments 5
Tourist bungalow 5
0 5 10 15 20 25 30 35 40
PercentageAccommodation:
Four in five accommodation respondents are aware of the ‘Minimum
Standards and Classifications for Tourism Accommodation’ programme
90
80
80
70
60
Percentage
50
40
30
20
20
10
0
Yes NoComments about the ‘Minimum Standards and Classifications for
Tourism Accommodation’ programme focus on the following:
Significance of the programme 64%
Financial support 43%
COVID-19 impact 36%
Programme support, e.g., training support,
21%
authorities support
Accommodation operators' involvement 14%
Flexibility and appropriateness 14%
0% 10% 20% 30% 40% 50% 60% 70%
Note: n = 14.
Note: Multiple responses, therefore total does not add up to 100%.Comments on ‘Significance of the programme’ (64%) • A good initiative. • This programme is a very vital aspect of this industry the Tourism industry. It will help to improve the standard of the present situation to a Minimum standard which will attract tourist both foreign and local especially in terms of accommodation with the facilities and also the recommended measurement of building sizes and rooms, dressing codes, transport and the overall hospitality that suppose to be provided. • I'm fully aware of the Minimum Standards and Classifications For Tourism Accommodation programme. In my view it is a very vital aspect of this industry especially when it comes to guideline regarding the types of facilities, types of bungalows with their recommended measurements of the room sizes, dressing codes and the overall hospitality service to be provided by staff.
Comments on ‘Significance of the programme’ (64%) • I think they are necessary. • This programme plays a very vital role to the improvement of the present standard of our business to a much higher level mainly to meet the Minimum Standard which will stimulate our tourist both local and overseas. • It is in the best interest of the industry that minimum standards was introduced. Without such standards, our efforts to sell this country as a competitive destination will be a waste of time and resources. • The Minimum Standards is good.
Comments on ‘Financial support’ (43%) • Another issue is the financial back up of responsible authorities to keep this programme rolling. • Needs financial backup. • Some form of incentive need to be given to businesses who need to upgrade to meet minimum standards. • A good initiative but responsible ministry(s) need to help operators financially and by way of training to achieve the required minimum standards and classification. • Also one of the contributing factor was lack of financial backup from responsible authorities to kick start this programme.
Comments on ‘COVID-19 impact’ (36%) • At present I'm finding it really hard to roll out or implement this programme because of financial difficulty especially with the effect of COVID-19 which really affects the business operation. • At the moment there is no implementation of the programme due to the effect of COVID-19 which heat really hard on our shoes that really affect the operation of the business. • This programme was not carried out due to the effect of COVID-19 which hit hard on our shores and really affects our business operation.
Comments on ‘Programme support’ (21%) • And by way of training to achieve the required minimum standards and classification. • Also the lack of support from responsible authorities to support this programme. • However, existing operators need to be supported so that they can be able to upgrade to meet the minimum standards.
Comments on ‘Operators’ involvement’ (14%) • The Minimum Standards are good but was done without consultation with accommodation operators. Some form of incentive need to be given to businesses who need to upgrade to meet minimum standards. • Realistic requirements that we meet in most cases. COVID-19 has meant that we have been unable to finish our plan of achieving full compliance, but generally we have a high degree of compliance.
Comments on ‘Flexibility and appropriateness’ (14%) • I feel it's about 50% appropriate.... More could be done • For Resorts, Rest houses & Lodges in particular the base level is a very bare minimum. Generally to be financially viable the provider must have high enough standards to be able to charge a high enough fee to attract inbound clients and to air degree agents. From the base level up the standards are a bit too prescriptive at times seemingly not flexible enough to cater for the Solomon characteristics (e.g. Solomons is warmer than Fiji so running hot water may not be as important).
Visitor activities and tours:
60% of activity/tour businesses are water-based activities providers
Tour operator - water-based activities 60
Tour operator - land-based activities 40
0 10 20 30 40 50 60 70
Percentage65% of all businesses surveyed have a secondary focus of some kind
70 65
60
50
Percentage
40 35
30
20
10
0
Yes No40% secondary focus activities are in the visitor activities and tours segment
Visitor activities and tours (e.g. museum, fishing
40
tour, scuba diving)
Food and beverage services (e.g. restaurant,
35
café, bar )
Transport (e.g. bus, car rental, ferry, yacht
30
tender)
Other business sector 20
Retail (e.g. shopping, handicraft sales) 10
Equipment rental (e.g. diving, bikes, sporting
10
gear)
Accommodation provider (e.g. hotel, motel,
5
resort)
0 10 20 30 40 50
Percentage of cases
Note: Multiple responses, therefore total does not add up to 100%.97% of businesses surveyed usually operate all year round
100 97
90
80
70
60
Percentage
50
40
30
20
10 3
0
Yes NoHoniara is the main location for businesses
50 45
45
40
35
29
Percentage
30
25
20
15 13
10
5 3 3 3 3
0
Honiara Western Central Malaita Munda Isabel Rennell and
Province Province Province Province Bellona
excluding Province
MundaThe majority of businesses (84%) do not operate in any other provinces
90 84
80
70
60
Percentage
50
40
30
20 16
10
0
Yes NoVery few businesses (13%) have a head office located overseas
100
90 87
80
Percentage 70
60
50
40
30
20 13
10
0
Yes NoReport Structure
COVID-19 Business Revenue, costs
Business profile Staffing
impacts climate and linkages67% of businesses say their revenues have been severely affected by COVID-19
70 67
60
50
Percentage
40
30
20 17
13
10
3
0
Not affected at all Moderately affected Majorly affected (26- Severely affected (51-
(similar revenue to (11-25% reduction from 50% reduction from 100% reduction from
2019) 2019 revenue) 2019 revenue) 2019 revenue)The level of concern about the following business issues on a scale of 1
(Not concerned) to 5 (Very concerned)
Virus related travel restrictions 3.6
Increased cost of supplies 3.6
Lack of cashflow to cover expenses 3.5
General economic uncertainty 3.5
COVID-19 related health concerns staff and customers 3.3
Lack of consumer confidence overseas and domestic 3.2
Need to adjust price / discount 3.0
Need to target other markets 2.9
Customers expecting refunds for reservations 2.9
Lack of skilled labour 2.7
Increased competition for customers 2.7
2.5 2.7 2.9 3.1 3.3 3.5 3.7
MeanIn what ways is the business adapting to COVID-19?
Significantly reducing business size but continuing to
50
operate
Just staying in business, with some adjustments 43
Looking at different markets 36
Re-purposing / changing focus to other business
25
opportunities
Trying to get loans to survive 21
Business is in hibernation for the foreseeable future 14
Shutting down / closing business 7
Other 7
0 10 20 30 40 50 60
Note: Multiple responses, therefore total does not add up to 100%. Percentage of casesActions that the business has taken in response to COVID-19
Reduced operating costs 78
Reduced staffing 70
Discounted products / services to attract different
59
customers
Sought financial support from government / aid
56
organisations
Other 19
Increased borrowing 15
Suspending the use of assets (mothballing) 15
Selling assets 15
0 10 20 30 40 50 60 70 80 90
Percentage of cases
Note: Multiple responses, therefore total does not add up to 100%.Ways to improve the business in the longer term (beyond COVID-19)
Actively looking for new / alternative opportunities 67
Asset maintenance / refurbishment 44
Business continuity planning 41
Future planning / sustainability initiatives 33
Strategic planning 33
Catching up on business administration tasks 33
Developing local collaboration / partnerships 30
Nothing just trying to stay in business 19
Increasing online capacity 15
Other 11
0 10 20 30 40 50 60 70
Note: Multiple responses, therefore total does not add up to 100%. Percentage of casesSupport that would help the business at this time
Help accessing COVID-19 related funding 70
Marketing assistance 56
Reduction in compliance / regulatory costs 52
Sustainability planning 44
Business advice (continuity planning / strategy /
44
cashflow)
New product development 37
COVID-19 health and hygiene operational advice 37
Other 19
0 20 40 60 80
Note: Multiple responses, therefore total does not add up to 100%.
Percentage of casesReport Structure
Business profile COVID-19 Business Revenue, costs
Staffing
impacts climate and linkagesSolomon Islanders fill the majority of both full and part time roles
45 43
40 39
36
35 31
30
Percentage
25
20 18
15 12 12
10 9
5
0
Solomon Islander Solomon Islander Non-Solomon Non-Solomon
male female Islander male Islander female
Full time Part time77% of businesses have reduced their staffing levels due to COVID-19
90
80 77
70
60
Percentage
50
40
30 23
20
10
0
Reduced Same IncreasedFew businesses (7%) have problems finding staff but demand is low
100 93
90
80
70
Percentage
60
50
40
30
20
10 7
0
Yes NoOver three quarters (77%) of businesses surveyed have staff training needs
90
80 77
70
60
Percentage
50
40
30 23
20
10
0
Yes NoComments on ‘What type of training is needed?’
Customer service 45%
Sales and marketing 41%
Food and beverage 27%
General training 18%
Healthy and safety 18%
Finance and accounting 14%
Business management and operation 14%
Housekeeping 9%
Technology and engineering 9%
ICT skill 5%
Research and development 5%
0% 10% 20% 30% 40% 50%
Percentage of cases
Note: n = 22.
Note: Multiple responses, therefore total does not add up to 100%.Comments on ‘Customer service’ training needs (45%) • General hospitality. • Customer service training. • Hospitality and greens keeping. • Re-fresher on Hospitality courses. • Dive guide training in customer service.
Comments on ‘Sales and marketing’ training needs (41%) • Marketing and costing. • Digital marketing. • Sales skills. • Training to upskill on Ticketing and Tour packaging.
Comments on ‘Food and beverage’ (27%) • Anything that can advance us further, new techniques in cooking, baking etc, Food hygiene, customer service, barista techniques. • Also need to upgrade staff cooking skills. • Kitchen staff need training.
Comments on ‘General training’ (18%) • Staff that are industry ready. • Capacity Building. • Upgrading Skill. Comments on ‘Healthy and safety’ (18%) • First Aid refresher. • Emergency response. • Food hygiene.
Comments on ‘Finance and accounting’ (14%) • Costing and budgeting. • Budgeting. Comments on ‘Business management and operation’ (14%) • Train our cooks on how to manage and operate the kitchen. • Tourism operations. • Management and supervision.
48% of businesses surveyed are members of industry organisations
52 52
51
50
Percentage
49
48
48
47
46
Yes NoSICCI, DOSI, and WPTA are the top three membership organisations
Solomon Islands Chamber of Commerce and
57%
Industry (SICCI)
Dive Operators Solomon Islands (DOSI) 21%
Western Province Tourism Association (WPTA) 14%
Institute of Solomon Islands Accountants (ISIA) 7%
National Association of Inbound Tour Operators
7%
(NAOITOs)
Tourism Solomons (TS) 7%
Other 7%
0% 20% 40% 60%
Percentage of cases
Note: n = 14.
Note: Multiple responses, therefore total does not add up to 100%..Report Structure
Business profile COVID-19 Staffing Business Revenue, costs
impacts climate and linkages62% of respondents agree with ‘I am confident the business will do
well in the coming year’
60
50 48
40 35
Percentage
31 31
30
23 23
20 20
20 15 15
11 12 12
10
4
0
Strongly Disagree (1) Disagree (2) Neither Agree nor Agree (4) Strongly Agree (5)
Disagree (3)
This business performed well in the last year
This business is currently performing well
I am confident this business will do well in the coming yearRespondents show some confidence that their business will do well in the
coming year, while current performance is very weak.
I am confident this business will do well in the
3.7
coming year
This business performed well in the last year 2.6
This business is currently performing well 2.0
1.0 1.5 2.0 2.5 3.0 3.5 4.0
MeanRespondents feel strongly that ‘Tourism is an important part of the national
economy’
Tourism is an important part of the national
4.6
economy
A good working relationship with Tourism Solomons
4.2
is of benefit to this business
Minimum quality standards for the tourism industry
4.1
are important for this business
Members of local tourism business associations /
4.1
networks are of benefit to this business
Compliance costs are too high 4.0
Local tourism businesses work well together 3.7
Local businesses are supportive of the tourism
3.7
industry
3.0 3.2 3.4 3.6 3.8 4.0 4.2 4.4 4.6 4.8
Mean93% of respondents agree with the statement of ‘Tourism is an
important part of the national economy’
90
78
80
70
60 55
Percentage
48 44 46
50
40 37 38 33
31 31 31
30 26 22 22 22
19 19 19
20 15 15 11 15
4 7 4 4 4
10
0
Strongly Disagree (1) Disagree (2) Neither Agree/Disagree Agree (4) Strongly Agree (5)
(3)
Tourism is an important part of the national economy
A good working relationship with Tourism Solomons is of benefit to this business
Local tourism businesses work well together
Members of local tourism business associations / networks are of benefit to this business
Minimum quality standards for the tourism industry are important for this business
Local businesses are supportive of the tourism industry
Compliance costs are too high‘Adapting the industry to respond to COVID-19’, ‘Targeting new
visitor markets’ and ‘Raising awareness of tourism’ are priorities
Adapting the industry to respond to COVID-19 4.6
Targeting new visitor markets 4.5
Increasing awareness of the role of tourism within
4.5
government agencies
Increasing networking opportunities for local tourism
4.4
businesses
Increasing awareness of tourism among local
4.3
communities
Having direct international flights to Munda * 3.7
3.0 3.2 3.4 3.6 3.8 4.0 4.2 4.4 4.6 4.8
Mean
* Note: Western Province responses mean value of this item is 4.6‘Adapting the industry to respond to COVID-19’ is the top priority
70 64 62 64 65
61
60
50
Percentage
39
40
28 31 31
30 26
19 20 18
20 13 15
8 8 8
10 4 4 4 4 4
0
Not at all Important Slightly Important (2) Moderately Important Very Important (4) Extremely Important
(1) (3) (5)
Increasing awareness of the role of tourism within government agencies
Increasing awareness of tourism among local communities
Increasing networking opportunities for local tourism businesses
Having direct international flights to Munda
Adapting the industry to respond to COVID-19
Targeting new visitor marketsReport Structure
Business profile COVID-19 Staffing Business Revenue, costs
impacts climate and linkages40% of businesses surveyed indicate an approximate annual turnover of
under SBD200,000 for their main business in the last financial year
25
20
20
15 15 15
15
Percentage
10
10
5 5 5 5 5
5
0
Under SBD50,000 SBD50,000 - SBD150,001 - SBD200,001 - SBD250,001 - SBD500,001 - SBD1.1m - SBD1.6m - SBD2.1m - SBD3m+
SBD100,000 SBD200,000 SBD250,000 SBD500,000 SBD1m SBD1.5m SBD2m SBD3mFor 76% of businesses labour accounts for 20-40% of total costs
60
50 48
40
Percentage
30 28
24 24
20 20 20
20 16 16 16
12 12
10 8 8 8 8 8
4
0
0-19% 20-29% 30-39% 40-49% 50-59% 60-69% 70-79% 80-100%
Labour (wages and salaries) Cost of goods sold Other expenses55% of businesses say over half of their non-labour expenses are supplied
by other Solomon Islands businesses
20
18 18
18
16
14 14
12
Percentage
10 9 9 9
8
6 5 5 5
4 4
4
2
0
0 1% - 11% - 21% - 31% - 41% - 51% - 61% - 71% - 81% - 91% -
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Other comments focused on business challenges and the economic situation
Business challenges 64%
Economic environment 29%
COVID-19 and border restriction 21%
Benefits of business 14%
0% 20% 40% 60% 80%
Percentage of cases
Note: n = 14.
Note: Multiple responses, therefore total does not add up to 100%.Comments on ‘Business challenges’ (64%) • Facebook ban is going to negatively impact Tourism sector. • Fragile tourism industry. Solomon Islands Govts have been diluting each operator's turnover by encouraging new entrants when the local tourism market is not growing. Very hard to compete with other countries when marketing is low key and flights are so expensive. Internal flights are prohibitive. Ferry boats to West are very dirty and overcrowded. Extractive industries are favoured over tourism due to commissions from large companies. We invested almost 3 million SBD over 6 years and made no profit to date.
Comments on ‘Business challenges’ (64%) • Cost of running this business is too high. Rent & utilities are our main killers. Inconsistency in stock is also a big problem. Important ingredients needed run out all the time. • Less Levies for Business owners and more promotions of these businesses in Europe. • The prospects look bleak for tourism businesses in the Solomon Islands, especially the dive sector. Given the fact that no dive business to date got or will get assistance from the SIG ESP, it will be challenging given borders will remain closed for at least another 6 months. In addition, if it was not for the NZ/Solomon Airlines SITIDF, I am 100% sure I would not have been able to sustain the business this long.
Comments on ‘Economic environment’ (29%) • The local economy is truly severely affected not just because of this current global pandemic. • Those figures are for 2019. We have lost a lot in 2020 as we have had basically no income.
Comments on ‘COVID-19 and border restriction’ (21%) • … until borders reopen things are likely to stay the same. • In my own point of view, the local economy is truly severely affected not just because of this current global pandemic but also because of the unfair sharing of the COVID-19 funds by the government and the Ministry of Finance of Solomon Islands.
Comments on ‘Benefits of business’ (14%) • This business provides employment which will lead to improving standard of living in the rural area. Participation of local communities/individuals for monetary benefit. Selling of products such as fish, vegetables, pork, chicken. By doing all these business activities within our local communities it will circulate revenue to our people. • This business contributes a lot to our local economy by providing employment to people at the rural areas and in return for monetary benefit. Improves standard of living. Participation of local communities, individuals.
BREAKDOWN BY BUSINESS TYPE
‘Virus related travel restriction’ is the top concern by both accommodation
businesses and visitor activities and tours group
4.0
Virus related travel restrictions 3.0
4.0
3.7
General economic uncertainty 3.0
4.0
3.5
Lack of cashflow to cover expenses 3.6
3.5
Increased cost of supplies 3.7
3.8
3.1
COVID-19 related health concerns staff and customers 3.3
4.0
3.0
Need to target other markets 2.8
3.0
3.0
Need to adjust price / discount 2.8
3.2
2.8
Customers expecting refunds for reservations 2.5
3.5
2.8
Lack of skilled labour 2.2
2.8
2.7
Increased competition for customers 2.4
2.8
2.7
Lack of consumer confidence overseas and domestic 3.8
4.0
2.0 2.5 3.0 3.5 4.0
Mean
Accommodation provider Visitor activities and tours Other sectorOver half (54%) of accommodation businesses disagree with the comment
‘The business performed well in the last year’
This business performed well in the last year
50 47
40
40
33 33
Percentage
30 26
20 20 20
20 17 17
13
10 7 7
0
Strongly Disagree Disagree (2) Neither Agree nor Agree (4) Strongly Agree (5)
(1) Disagree (3)
Accommodation provider Visitor activities and tours Other sector80% of accommodation businesses disagree with the comment of ‘This
business is currently performing well’
This business is currently performing well
120
100
100
80
Percentage
60
60 50
40 33
20 17 20
20
0
Strongly Disagree Disagree (2) Neither Agree nor Agree (4) Strongly Agree (5)
(1) Disagree (3)
Accommodation provider Visitor activities and tours Other sectorThree in four (75%) accommodation businesses agree with the comment of
‘I am confident this business will do well in the coming year’
I am confident this business will do well in the coming year
60
50 50
50
44
40
33 33
Percentage
31
30
20 17 17
13
10 6 6
0
Strongly Disagree Disagree (2) Neither Agree nor Agree (4) Strongly Agree (5)
(1) Disagree (3)
Accommodation provider Visitor activities and tours Other sectorBusiness confidence is lowest among the visitor activities and tours grouping
4.0
I am confident this business will do well in the
2.8
coming year
3.5
2.5
This business performed well in the last year 2.2
3.4
1.8
This business is currently performing well 1.7
3.0
1.5 2.0 2.5 3.0 3.5 4.0
Mean
Accommodation provider Visitor activities and tours Other sectorThe majority (88%) of accommodation businesses agree that ‘A good working
relationship with Tourism Solomons is of benefit to the business’
A good working relationship with Tourism Solomons is of benefit to
this business
80 69
70
60 50
Percentage
50 40
40
30 20
20 16 17 20 19 17 20
12
10
0
Strongly Disagree Disagree (2) Neither Agree (4) Strongly Agree (5)
(1) Agree/Disagree
(3)
Accommodation provider Visitor activities and tours Other sectorAll accommodation businesses agree that being members of local tourism
business associations / networks brings benefits
Members of local tourism business associations / networks are of
benefit to this business
70
60
60
50 50 50
50
Percentage
40 31
30
20 20
20 13
10 6
0
Strongly Disagree Disagree (2) Neither Agree (4) Strongly Agree (5)
(1) Agree/Disagree
(3)
Accommodation provider Visitor activities and tours Other sectorFour in five accommodation businesses agree with the importance of
Minimum Quality Standards for their business
Minimum quality standards for the tourism industry are important for
this business
70 67
60
60
50
Percentage
40 33 33
30
20 20 20
20 17 17
13
10
0
Strongly Disagree Disagree (2) Neither Agree (4) Strongly Agree (5)
(1) Agree/Disagree (3)
Accommodation provider Visitor activities and tours Other sectorAccommodation businesses (80%) feel that compliance costs are too high
Compliance costs are too high
70
60
60
50
50 47
40
Percentage
40 33 33
30
20
20 17
10
0
Strongly Disagree Disagree (2) Neither Agree (4) Strongly Agree (5)
(1) Agree/Disagree
(3)
Accommodation provider Visitor activities and tours Other sectorBoth accommodation businesses and visitor activities and tours group
rate ‘Tourism is an important part of the national economy’ first
4.8
Tourism is an important part of the national economy 4.8
4.0
A good working relationship with Tourism Solomons is of 4.6
3.8
benefit to this business 3.6
Minimum quality standards for the tourism industry are 4.5
3.5
important for this business 3.6
4.3
Compliance costs are too high 3.8
3.4
Members of local tourism business associations / 4.1
4.5
networks are of benefit to this business 3.6
3.9
Local businesses are supportive of the tourism industry 3.5
3.0
3.9
Local tourism businesses work well together 3.7
3.4
2.5 3.0 3.5 4.0 4.5 5.0
Mean
Accommodation provider Visitor activities and tours Other sector100% of accommodation businesses agree it is important to increase awareness
of the role of tourism within government agencies
Increasing awareness of the role of tourism within government
agencies
100
80
80
Percentage
60
40 40 40 40
40
20 20 20
20
0
Not at all Slightly Important Moderately Very Important Extremely
Important (1) (2) Important (3) (4) Important (5)
Accommodation provider Visitor activities and tours Other sector86% of accommodation businesses say that it is important to increase
awareness of tourism among local communities
Increasing awareness of tourism among local communities
80 73
70
60
50
Percentage
50
40
40 33
30
20 20 17 20
20 13 13
10
0
Not at all Slightly Important Moderately Very Important Extremely
Important (1) (2) Important (3) (4) Important (5)
Accommodation provider Visitor activities and tours Other sectorAccommodation providers are most likely to agree that COVID-19
adaptation is extremely important
Adapting the industry to respond to COVID-19
90
80
80
70
60
60
50 50
Percentage
50
40
40
30
20 13
10 7
0
Not at all Slightly Important Moderately Very Important (4) Extremely
Important (1) (2) Important (3) Important (5)
Accommodation provider Visitor activities and tours Other sectorA strong agreement with the importance of targeting new visitor markets
Targeting new visitor markets
70 67 67
60
60
50
40
Percentage
40
30 27
20 17 17
10 7
0
Not at all Important Slightly Important Moderately Very Important (4) Extremely
(1) (2) Important (3) Important (5)
Accommodation provider Visitor activities and tours Other sector‘Increasing awareness of the role of tourism within government agencies’
is highlighted as most important by accommodation businesses
Increasing awareness of the role of tourism within 4.8
4.2
government agencies 3.8
4.7
Adapting the industry to respond to COVID-19 4.5
4.4
Increasing awareness of tourism among local 4.6
4.2
communities 3.6
4.6
Targeting new visitor markets 4.5
4.4
Increasing networking opportunities for local 4.5
4.0
tourism businesses 4.5
4.1
Having direct international flights to Munda 3.4
2.3
2.0 2.5 3.0 3.5 4.0 4.5 5.0
Mean
Accommodation provider Visitor activities and tours Other sectorThank you Team Leader: Simon Milne Email: simon.milne@aut.ac.nz Web: http://www.nztri.org/ Team member: Jin Yi and Blake Bai The views expressed in this publication do not necessarily reflect those of the New Zealand Government.
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