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023_PB_SEP_Shortlist cover_CAAKLTCAKLTC.qxp_Layout 1 03/09/2020 10:46 Page 1
The
SHORTLIST
From some of beauty’s biggest names to the
brightest new brands on the yellow brick
road, the 2020 Pure Beauty Awards shortlist
has landed! Turn to discover the finalists,
cast your votes and decide who is destined
for the Emerald City and beyond
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● DUCALM SKINCARE, young
BEST NEW glow duo
a potent cocktail of antioxidants that also
helps repair the damage already done,
SKIN CARE This brightening serum and smoothing
cream set is designed to work together
making skin appear brighter and healthier.
It also features the active ingredient
PRODUCT to absorb deeply into skin. It features
ingredients including hibiscus flower and
Neurophroline, which helps to reduce the
skin’s cortisol production by 70%, and
apple fruit extracts, said to provide gentle diminish the effects of stress on the skin
● BALADE EN PROVENCE, brightening and cell turnover, as well as including ageing.
SOLID FACE CLEANSER linoleic acid-rich oils to fortify the barrier.
Designed to transport the user to France’s The brand says the duo helps to create a ● GOLDFADEN MD,
Provence region, this solid bar cleans, smoother complexion and reduce scarring DOCTOR’S SCRUB
hydrates and soothes skin. It is enriched after application to the skin. This brand’s signature scrub contains ruby
with French green clay to remove make-up crystals to remove dead skin cells while
and impurities, as well as rosehip oil to improving skin’s colour and tone, helping
lock in moisture and aloe vera to calm to reduce the appearance of pores and
redness and breakouts. Suitable for lines, and adding hydration. It features a
morning and evening use, the product is formula enriched with line-filling hyaluronic
100% natural, certified organic and vegan. acid to deliver long lasting hydration, as
well as seaweed extracts to provide
● DIRTY Works, Bright EYES, antioxidant nourishment.
COOLING UNDER EYE MASKS
Packed with skin-loving ingredients, these
revitalising masks are designed to combat
dark circles while leaving eyes feeling
refreshed and energised. The product is ● e.l.f, SUPERTONE
infused with vitamin C, aloe vera and Designed to combat dull, lacklustre skin,
collagen to soothe the delicate eye area. this daily face toner helps remove dead
To use, consumers are advised to press skin cells to reveal a more radiant, bright
the masks onto the under-eye area and complexion. The chemical exfoliant is
relax for 15-20 minutes before peeling off. powered by glow-inducing glycolic acid, an
AHA with low pH that helps tone, balance
● DR.CINK, Hydra-Essential and clear skin. It is also free from
Moisturizing Revitalizing parabens, sulfates and phthalates, and is ● Indeed LABORATORIES,
Perfect-Fit Mask 100% vegan and cruelty-free. hydraluron + moisture mist
This mask features the active ingredient Featuring a combination of low molecular
SymSitive, which is designed to provide ●EVE LOM, RESCUE weight hyaluronic acid and blue light
fast skin relief and reduce facial irritation PEEL PADS protecting ingredients, this product is
from cosmetics for consumers with These pads feature a combination of AHA, designed to keep skin protected and
sensitive skin. The product’s moisturising PHA and BHA acids to help shed dead skin nourished throughout the day. The mist
effects help to ward off dryness and cells for a smoother and brighter includes HEV-shielding ingredients with
strengthen the skin’s natural moisture complexion. Glycolic acid gently exfoliates powerful antioxidant properties, such as
barrier, while the formula is also said to the skin’s surface and promote cell butterfly bush extract, and helps to restore
restore skin’s defensive properties and turnover, while skin’s protective barrier while brightening
provide intense hydration. a multi-fruit acid complex encourages the complexion and defending against
smoother, younger-looking skin increasing environmental stressors.
the rate of cell renewal. Vitamin B3 and
marshmallow leave skin feeling hydrated, ● IROHA NATURE, Face
soothed and non-stripped. AMPOULE Instant LIFTING SOY
PROTEIN+ Hyaluronic acid
● FACIALDERM, 05 ANTI- Designed to deliver firmer and brighter skin
POLLUTION & ANTI-STRESS while eliminating signs of fatigue and
Serum Booster expression lines, this product is said to be
Formulated to prevent damage to the skin ideal to improve skin’s appearance before
caused by pollution, this booster features a big event. With soy protein to moisturise,
24 PURE BEAUTY SEPTEMBER 2020
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regenerate and detoxify, biotenser for a mechanism that adjusts to skin’s conditioning oils together with gold and
lifting effect and hyaluronic acid to fight temperature for maximum safety copper minerals give the complexion a
against skin ageing, it is suitable for all and comfort. fresh and bright appearance.
skin types.
● SUPER FACIALIST, VITAMIN C+ ● TIMELESS TRUTH MASK, Moss
●KEEP COOL, SOOTHE BRIGHTEN BOOSTER Extract Revitalizing Repair Bio
BAMBOO SUN ESSENCE Consumers can supercharge their skin care Cellulose Mask
This moisturising and quick-absorbing routine by adding a few drops of this With award-winning active ingredients, this
organic sunscreen protects the skin booster to their favourite moisturiser or moisturising mask is designed to reduce
against both UVA and UVB rays without serum. The product features 1% of vitamin the signs of ageing caused by
leaving a white cast or a greasy residue. C, a naturally derived pro-collagen vitamin environmental stress. Moss extract helps
Suitable for all skin types, including C active, allantoin and pomegranate flower slow down the
sensitive skin, it is formulated with 40% to help promote a healthy, radiant glow and ageing process,
bamboo water to hydrate and soothe the protect skin against harmful UV effects. while dual
skin while providing sun protection, leaving molecular
skin with a subtle glow and a healthy- ● TEMPLE SPA, BE GONE KIND- hyaluronic acid
looking finish. HEARTED CLEANSING CRÈME instantly
Boasting a unique elastic, bouncy texture, hydrates dry
●KORRES, GREEK YOGHURT this cleanser has been crafted using skin. It also
Nourishing Probiotic Gel-Cream revolutionary pharmaceutical technology features
Made with protein-boosting Greek yoghurt, and award-winning powerful botanicals. biocellulose to
this hydrating gel-cream moisturiser is The formula includes the brand’s maximise and
designed to give a plumped, healthy- Calmaderm complex of basil, aubergine expedite the
looking bounce to the user’s skin that lasts and liquorice, as well as prebiotic penetration of
all day. It features a unique whipped ingredients Biolin and Defensil Plus, to the infused
texture that melts into skin and unlocks leave the user’s complexion healthy, formula, leaving
time-released hydration for 48 hours settled and comforted. Meanwhile, it has the user’s skin
without clogging pores, while clinically- been clinically tested to be suitable for looking plump and radiant.
proven microbiome-friendly technology sensitive skin.
provides a skin veil for the ultimate ● TOSKANI, Purifying
healthy glow. ● THE INKEY LIST, 15% VITAMIN An intensive care product for daily use, this
C + EGF SERUM ampoule contains natural extracts,
Designed to deliver smooth, healthy- vitamins and zinc to improve skin quality
looking skin, this serum combines vitamin and prevent the appearance of blemishes.
C with plant-derived EGF peptide – which With an astringent effect and antioxidant
helps skin regeneration and supports power, it helps to close pores, tone skin,
natural collagen and elastin – to help and maintain a matte and smooth
brighten dull skin. The cutting-edge complexion. It is also said to reduce
treatment also includes 15% ascorbyl sensitivity, relieve irritation and calm
glucoside, which converts to pure vitamin the skin.
C on the surface for a brighter, more even-
looking complexion. ● TROPIC, Rainforest Dew
Hydration Serum
● The Organic Pharmacy, Regardless of skin type, everyone needs a
Radiant Day Shield hydration serum in their routine. Designed
● SENSICA, SensiLift Mini This daily serum helps to prevent to give complexions a youthful, dewy
This anti-ageing, skin-tightening facial environmental and UV-induced damage, bounce that lasts, this serum features
gadget stimulates collagen production to while brightening and illuminating the advanced plant peptides to encourage
reduce wrinkles, tighten skin and renew complexion. It includes UVA and UVB cellular renewal and boost skin elasticity as
skin elasticity. It features InTrense mineral filters with liposome encapsulated well as multi-molecular weight hyaluronic
technology, based on the most advanced grape stem cells, derived from acid to effectively replenish hydration
radio frequency technology, to penetrate anthocyanin-rich grape cultivar. Meanwhile, levels. Meanwhile, evergreen fern and
multiple skin layers for immediate and long Omega 5-rich pomegranate oil provides matcha tea extracts help to soothe any
lasting results, as well as a double safety antioxidant protection while light, skin- areas of irritation.
SEPTEMBER 2020 PURE BEAUTY 25
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● BIOEFFECT, EGF EYE
BEST NEW MASK TREATMENT
approved manufacturers. It can be used
with the brand’s rose quartz Gua Sha tool
SKIN CARE This intensive hydration treatment restores
tone, firmness and radiance to the eye
for an instant face lift effect.
TREATMENT area, while reducing puffiness and the
appearance of fatigue in 15 minutes.
● Indeed LABORATORIES,
clearify facial oil
Regular use is said to promote supple, Designed for those with acne-prone and
●African Extracts, ROOIBOS healthy, glowing skin while diminishing the problematic skin, this facial oil is said to be
MULTI-PURPOSE TISSUE OIL appearance of dark circles, fine lines and packed with pore-purifying and clarifying
This multi-use spray offers many benefits wrinkles. The mask is suitable for all skin ingredients. Using a combination of natural
and is said to treat dry skin, fine lines and types and is fragrance, alcohol and oil-free. extracts such as Japanese lotus flower and
wrinkles, uneven skin tone, and dark salicylic acid, the product helps to balance
marks and blemishes, as well as scars and ● Dots for Spots, oil levels and exfoliate dead skin cells while
stretch marks, dry cuticles, an itchy scalp Dots for Spots nourishing, hydrating and smoothing skin.
and dull, lifeless hair. It includes powerful Hailed as a
antioxidants and minerals from organic fan-favourite ● MONAT, 30 SEC MIRACLE
rooibos extract, blended with sweet acne care Instant Eye Perfector
almond and grape seed oil, soya and product, these Said to be a ‘remarkable’
geranium extract and vitamin E. miniature, temporary quick-fix, this eye
sticker-like perfector tightens and
● BEMORAL, GODDESS dots are smooths the appearance of
OF VICTORY designed to crow’s feet, fine lines,
Helping users achieve soft and nourished conceal, heal puffiness and wrinkles. It
facial skin, this mask offers powerful and protect features a complex ingredient
moisturising effects with hyaluronic acid spots in a mix that includes acetyl
and D-Panthenol. The ingredients include gentle, clean hexapeptide-8, white lily flower
Hamamelis virginiana (witch hazel) to and effective extract and Coffea arabica
strengthen the skin barrier and seize water way. Cruelty-free and vegan, the product is seed extract, which work to
molecules, which is said to be easily formulated from one ‘clean’ ingredient and create a refreshed, youthful
absorbed and penetrate the skin’s stratum is suitable for all skin types. appearance that lasts for
corneum, priming skin for make-up hours, according to the brand.
application and helping make-up stay in ● EMMA HARDIE, EXFOLIATING
place for a long time. BRIGHTENING TONIC ● moia ELIXIRS, CBDerma-
This exfoliating tonic is designed to remove Repair BioActive Supercharged
● BIODERMA, Pigmentbio dead skin as well as increase elasticity for Made with only natural-based ingredients,
C-Concentrate a smooth, even skin texture. It includes this regenerating cream treats skin
With fresh vitamin C to reduce melanin pomegranate enzymes, which work to conditions such as acne, atopic eczema
production, restore radiance and even the release trapped bacteria that can cause and dry skin. Combining historic traditions
complexion, this product helps to correct skin problems; bakuchiol to increase and modern science with the power of
and brighten the user’s elasticity and stimulate collagen production; CBD, it features a specialised delivery
skin. The formula is nettle extract to tighten and refine pores; method to target the active ingredients
powered by Bioderma’s and aloe vera to hydrate and soothe skin, deeper into the skin, where it is said to
patented Lumireveal improving its clarity and texture. activate receptors, fight inflammation and
technology, which treats help the cells’ natural defence and
dark spots by targeting ● FACE MATTERS SKINHEALTH, regeneration process.
the three biological FACE FOOD SERUM
stages responsible for With key active ingredients of safflower, ● Murad, ENVIRONMENT
hyperpigmentation. The calendula, lemon and sandalwood, this SHIELD Vita-C Eyes Dark
fast-absorbing deep penetrating oil-based serum is Circle Corrector
treatment is said to designed to nourish, repair and regenerate This corrector has been designed to treat
reduce existing dark the skin. Said to be ethical, sustainable the thin, translucent skin around the eyes,
spots and prevent the and cruelty-free, the reformulated, which is more likely to show discolouration
appearance of rebranded and repositioned product is and signs of ageing. The formula contains
new pigmentation. made in the UK by Soil Association- gold-stabilised vitamin C, said to be
26 PURE BEAUTY SEPTEMBER 2020
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especially important for the delicate eye ● THE INKEY LIST, TRANEXAMIC cleanse. It has been formulated with oily,
area because it delivers enhanced ACID NIGHT TREATMENT combination and blemish-prone
antioxidant defence, while algae extract This overnight treatment features complexions in mind, with encapsulated
also works to help de-puff the area for ingredients designed to target skin plant enzymes to cleanse away excess oil,
brighter, healthier-looking skin. concerns such as hyperpigmentation, dirt and dead skin cells, and blue spirulina
uneven patches and dark spots. It features to refine the appearance of pores and give
● PAULA’S CHOICE, 0.3% Retinol 2% tranexamic acid and 2% acai berry ultimate skin clarity.
+ 2% Bakuchiol Treatment extract to promote an even skin tone and
With a clinical mix of retinol and bakuchiol, help reduce scarring, as well as 2% of the ● κέᾰρ, AGEDEFYING FACE
this advanced formula has been developed hero ingredient vitamin C to boost the BALM WITH HERBAL
to reduce the visibility of fine lines and skin’s brightness and luminosity. SUPERSTARS
wrinkles, restore firmness and even out With a blend of plant-based nutrients
skin tone. It contains a triple-action anti- ●thisworks, morning expert chosen for their skin benefits, this balm
ageing complex, consisting of retinol and CBD booster + VITAMIN C includes beeswax, calendula and propolis
a high concentration of plant-derived With 20% vitamin to soothe and regenerate skin, and reduce
bakuchiol. Meanwhile, the treatment also C and 1% hemp- the appearance of wrinkles. It also features
features a powerful mix of peptides to derived CBD, this antioxidant ingredients such as extra virgin
stimulate collagen production. booster helps to olive oil, Hippophae rhamnoides (sea
even out skin buckthorn berry)
● P’URE PAPAYACARE, tone, reduce extract and grape
PAPAYA GLOW pigmentation and seed oil to fight
This product has been created to revitalise calm and soothe free radical
and nourish consumers’ skin while they redness, damage and
sleep. The light oil is made with papaya oil, promoting skin promote
derived from the seeds of the papaya fruit, plumpness and moisture
which are said to be rich in enzymes, helping to fight restoration.
omega fatty acids and vitamins to help free radical
nourish and gently renew the entire face. damage from
environmental
● PLÉNITUDE SKINCARE, The stressors over the
Sublime Glow NOURISHING course of the day.
Get ready to
CLEANSER MANDARIN ORANGE Meanwhile, it is infused with the brand’s
Created with high quality organic Morning Expert fragrance to revive the celebrate in style
ingredients, this cleanser is designed to senses and ease consumers into the day.
care for areas of the skin that are prone to
at the Pure
inflammation and hypersensitivity, gently ● TIMELESS TRUTH MASK, Anti- Beauty Awards!
removing impurities and oil extracts Wrinkle Smoothing and
without damaging skin. It features a blend Repairing Eye Mask
of soothing antioxidants and organic Formulated with dual hyaluronic acid and THE VENUE
ingredients, including açai, cranberry, hydrolysed royal jelly protein, this eye mask To be confirmed
raspberry and citrus, which help to dissolve helps to reduce wrinkles and crow’s feet.
impurities, soothe redness and revitalise The biocellulose mask is designed to SAVE THE DATE
the skin. perfectly fit the contour of the eye area, 29 October 2020
while allowing the serum to effectively
● skin:genius, hits the spot penetrate into the skin, improving skin BOOK NOW
This maximum-strength fast-acting gel is firmness and smoothness. It is said to slow Email purebeauty@hpcimedia.com
designed to immediately fight the bacteria down skin ageing and promote a more or call us on +44 (0) 207 193
that causes spots quickly and effectively, youthful appearance.
6701 today to get your name on
and can be applied to individual spots or
the waiting list
breakouts. Suitable for use several times a ● TROPIC, CLEAR SKIES
day, the slim-fit emergency zapper reduces cleansing powder
redness and inflammation, claiming to Featuring a blend of ingredients from
save the day by bringing back the 100% natural origin, this cleanser can be
user’s confidence. used effectively on its own or as a second
SEPTEMBER 2020 PURE BEAUTY 27
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● DERMAV10, AVOCADO ● Indeed LABORATORIES,
BEST NEW SHEET MASK in-circadian night mask
FACE MASK Enriched with avocado oil, sea algae and
provitamin B5, this sheet mask is
formulated to moisturise and nourish skin,
Inspired by the skin’s natural circadian
rhythm, this overnight mask is designed to
revive dehydrated skin while the user
● TIMELESS TRUTH MASK, leaving it soft, supple and smooth. The sleeps. It is formulated with next-generation
Black Bee Honey Skin biodegradable mask is cruelty-free, ingredients including Lespedeza capitata
Recovery Bio Cellulose Mask suitable for vegans and designed for use plant extract and Dawnergy peptide as well
This on all skin types. as polyglutamic acid, and has been
biocellulose developed to assist cell regeneration and
mask ● epoch, YING AND YANG MASK fight against environmental damage while
features Detoxifying and increasing hydration.
active nourishing, this
ingredients face mask is said ● LUNEiA, RADIANCE RITUAL
developed to leave skin GLOW MASK
from Swiss looking healthier Providing a 10-minute at-home facial, this
black bee and brighter, with mask is designed to boost dull, tired skin
honey, said a luminous lit- to make it plump, smooth, decongested
to be purer from-within glow. and glowy. Its silky gel-cream formula
than regular Absorbent agents features a blend of exfoliating glycolic and
honey, to kaolin and salicylic acids, antioxidant vitamin E, prickly
help rebuild charcoal powder pear seed oil and sugarcane squalane.
the skin’s transform the Consumers should feel a tingle upon
microbiome. With a 3-stage formula, it is mask into its active skin-detoxifying state, application, allowing them to feel the
designed to slow down ageing, while turning from white to grey as the user ingredients working.
providing a cooling and revitalising effect. massages it into their skin. Porcelain flower
The mask has also been developed to extract in the formula is said to help soften ● MARY KAY, HYDROGEL
perfectly fit the user’s facial contours, and soothe skin. EYE PATCHES
restoring skin’s balance. Aiming to deliver a
● frank body, BRIGHTENING burst of hydration
● BEMORAL, NARCISSUS VITAMIN C MASK to tired eyes,
NUDE MASK The brand’s most successful launch to these shimmery
Designed to be worn before applying make- date, this brightening mask features pink patches use
up, this mask includes trehalose extract vitamin C-rich kakadu plum, said to reveal a hydrogel delivery
which is rich in K+ (potassium) to help the user’s brightest, clearest skin. It works system to reduce
water enter the skin cells, maintaining an to dissolve the top layer of dead, dull and puffiness and
osmotic balance. Also featuring glitter damaged skin with papaya and pineapple dullness.
powder, this product is said to moisturise extracts, along with lactic, glycolic and Harnessing the
and make skin feel softer, leaving it glossy salicylic acids. Natural and cruelty-free, the moisturising power
and free of stickiness. It is recommended for multi-tasking formula also treats acne of glycerin, they
use on normal, extremely dry or mixed skin. hyperpigmentation, scarring and fine lines. are said to be
clinically proven to
● BIOEFFECT, IMPRINTING ● HERMETISE, AGE-DELAY boost skin hydration, while in a survey
HYDROGEL MASK IMMEDIATE EYE LIFT White Gold conducted by the brand, eight out of ten
Formulated to maximise the efficacy of Combining advanced modern technologies women said they look forward to using
epidermal growth factor (EGF) in the with ancient alchemy secrets, this mask is the patches.
brand’s serums, this mask provides deep said to boast age-defying powers to help
hydration. It focuses on providing the skin the skin achieve a fresher and plumper ● moia ELIXIRS, CBDerma-
with moisture, aiding the process of look. It includes white gold, said to be one Repair CBD nano-fiber mask
delivering EGF to skin cells, which is known of the most potent regeneration Based on cutting-edge nano technology,
as imprinting. Used on top of a BIOEFFECT ingredients, to give skin a more radiant this nanofibre mask combines active
serum, it is claimed to create the perfect and youthful appearance. The mask’s ingredients including vitamin C, vitamin E,
microenvironment for EGF and ensure colour transforms to white gold as PHA (gluconolactone), CBD and low
maximum results. consumers apply it. molecular weight hyaluronic acid for anti-
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ageing benefits, while rejuvenating and region off the West Coast of Canada, while from free radicals. It features the
firming the skin. It is said to offer a more marine micronutrients from the PhytoVibrant complex of aronia berry,
sophisticated delivery system than other phytoplankton help to nourish, heal and which helps protect cells from free radical
masks on the market, directly targeting restore skin. damage caused by oxidative stress, and
and deeply penetrating specific areas to sage, with naturally occurring antioxidants.
save consumers time. Meanwhile, copper is said to contribute to
● mont trod, purifying
BEST NEW protecting cells from oxidative stress and
support normal skin pigmentation.
clay mask
Created using a medley of skin-brightening
BEAUTY ● proto-col, complete collagen
clays and oils, this clay mask can be used
to cleanse, refine and rejuvenate the skin
SUPPLEMENT Described as a new era collagen drink for
vibrant skin and an active body, this beauty
from within. Its ingredients include ● BLUEGUARD, ORAL supplement is formulated with two
bentonite clay to cleanse and refresh; This ingestible features a blend of clinically proven bioactive collagen
kaolin clay to remove superfoods, fruits and herbs, designed to peptides. It is designed to improve visible
dirt and excess protect the user from high energy visible signs of skin ageing, firmness and
sebum; sweet (HEV) blue light from digital devices, which smoothness. The citrus-flavour sachets are
almond oil to tighten can disrupt beauty and health from within. suitable for on-the-go use, and are said to
and firm skin; and It is said to aid cell regeneration and deliver essential vitamins and minerals for
jojoba oil to help vitality, production of collagen and skin optimum skin vitality.
reduce redness. elasticity, and photo-protection of skin and
eyes, while protecting from inflammation, ● SKIN WOOF LONDON,
●TEMPLE SPA, BE CALM free radicals, ROS and lipid peroxidation. PREMIUM COLLAGEN
SOOTHING FACE MASK BEAUTY DRINK
Described as a hug in a jar, this anti- ● dewty, glow stick Said to be perfect for those looking to
ageing crème mask is designed to deliver beauty collagen enhance their youth, this strawberry and
a boost of vitamins and calm stressed A peach-flavoured beauty collagen drink, lime-flavoured drink features a blend of
skin. Clinically tested to be suitable for these glow sticks are said to be clinically marine collagen, hyaluronic acid, vitamin C
sensitive skin, the light, creamy textured proven to increase skin’s moisture levels, and other skin-boosting ingredients,
mask features prebiotic and Mediterranean reducing the appearance of fine lines and working from within to nourish, smooth
ingredients. It is formulated to be gentle wrinkles in four weeks. Formulated with and firm the skin. It reduces the
enough not to irritate yet effective in hyaluronic acid, biotin and zinc as well as appearance of fine lines and wrinkles,
creating healthy-looking skin. vitamins A, C and D3, the drink is also boosts collagen levels and improves
designed to deliver stronger nails and hydration, aiming to create the ultimate
● UXB, Sulphur & Lactic Acid reduce the appearance of cellulite. beauty elixir for radiant skin.
Resurfacing Mask
This exfoliating mask uses a trio of gentle ● NUTRILITE, TRUVIVITY
exfoliants to leave the skin plump and OxiBeauty Beauty Drink
fresh. It includes sulfur, lactic acid and Formulated to support the structure and
pineapple enzymes to remove dead skin function of radiant skin, this beauty drink
cells, as well as three mineral-rich clays to provides a protective buffer from free
ease out impurities. Glycerine and xylitol radicals. It includes the PhytoBeauty
are said to help draw moisture from the air complex of chamomile and blackcurrant,
into the mask to hydrate skin, leaving it as well as vitamin E to help protect cells
feeling soft and smooth. from oxidative stress. With a refreshing
taste, it can be used together with the
● ZAZA & CRUZ, GLACIAL OxiBeauty Beauty Supplement to provide
MINERAL DETOX MASK all-day protection from free radicals. ● TOMESORAL, WHITE
Enriched with more than 30 natural This white tomato powder has been
minerals and marine phytoplankton, this ● NUTRILITE, TRUVIVITY formulated to boost the user’s natural
mask is designed to hydrate, lift, reduce OxiBeauty Beauty Supplement defence system, providing a complete
redness and detox the skin. Its ingredients Formulated to support the structure and beauty and wellness solution from within.
include kaolin clay and 85% organic glacial function of radiant skin, this beauty food Rich in ingredients including phytofluene
clay, sustainably harvested from a remote supplement provides a protective buffer and zeaxanthin, its benefits include
SEPTEMBER 2020 PURE BEAUTY 29
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protecting skin from photo and oxidative the skin’s natural repair process and to fresh lease of radiance to dull complexions.
damage, improving skin elasticity, combat signs of everyday stress, which Its exfoliating action is powered by three
regeneration and vitality, reducing often peak at this age. It includes free components: an AHA and BHA blend from
inflammageing, and boosting defence and radical scavenging antioxidants to reduce fruits and flowers, stabilised pomegranate
resilience for a healthy appearance. the appearance of ageing; antibacterial enzyme, and 10% natural and
and anti-inflammatory properties to help biodegradable cellulose microbeads.
● TRIUMPH, MONTHLY with rosacea and acne; and conditioning
CYCLE SUPPLEMENT agents to hydrate and boost elasticity. ● ECOOKING, VITAMIN C SERUM
Said to be the first ever all-in-one superfood With a lightweight, vegan-friendly
supplement that works in synergy with the ● BIOEFFECT, EGF ESSENCE formulation, this serum contains a blend of
user’s monthly cycle, this product helps This light facial essence is designed to ingredients to fight free radicals and
support hair, skin, nails, hormones and leave skin soft, hydrated and healthy- combat fine lines while reducing signs of
energy levels throughout the month. Its looking. Suitable for all skin types, it hyperpigmentation. It features hyaluronic
nutrients include grape polyphenols, rehydrates and replenishes the skin and is acid and sodium PCA to provide long
vitamins A to Z and pomegranate seed, said to perfectly prepare skin for any of the lasting hydration, as well as Actibiome,
which change in each phase to help issues brand’s serums or moisturisers to enhance which is said to strengthen the skin barrier,
such as PMS, cramps, bloating, breakouts, EGF efficacy. The essence is also free of even skin tone and alleviate redness for a
mood and cravings. fragrance, alcohol and oils. healthier, more luminous complexion.
● DR.CINK, Luxurious Caviar ● ELEMIS, ULTRA SMART PRO-
Hydrating Performance Essence COLLAGEN ENVIRO-ADAPT
This essence features DAY CREAM
patented DuoPearl technology, This technology-infused moisturiser is
which is claimed to preserve designed to help skin adapt to micro-
the active ingredients in every climatic changes throughout the day,
crystal-pearl until the product leaving skin strengthened and ultra-
is applied to skin. It is rich in resilient to the elements. Delivering a
plant extracts including Rosa continuous dose of moisture for maximum
centifolia leaf cell extract to hydration while targeting the visible signs
enhance the skin’s defence of ageing, skin is said to be left looking
and Cyperus papyrus extract, radiant, rejuvenated and transformed.
which helps maintain long
BEST NEW term moisturisation,
brightening the complexion
● EVE LOM, MOISTURE LOTION
Targeted at consumers with oily or
PREMIUM and moisturising skin from the congested skin, as well as those seeking a
SKIN CARE inside out.
● CHARLOTTE
lighter texture to adapt to the changing
seasons, this lightweight, oil-free moisturiser
PRODUCT TILBURY, MAGIC CREAM LIGHT
Said to be perfect for summer, this light
hydrates skin for up to 12 hours after use,
while providing oil control, anti-pollution and
antioxidant protection. The formula is
● ARK moisturiser is formulated to give the designed to melt into skin, resulting in
SKINCARE, appearance of brighter, plumper, smoother intense and shine-free hydration.
agedefend and youthful-looking skin. The cream offers
regenerating a lighter texture for a mattified, smoother- ● GOLDFADEN MD, MIST RX
night looking finish that feels comfortable on all Designed to quench dull and dehydrated
treatment skin types, while it is formulated to provide complexions, this ultra-fine mist provides a
for your 30s triple protection from visible and invisible boost of minerals, skin-nourishing
& 40s pollution, UVA and UVB, and blue light. antioxidants and nutrients to help stressed
Formulated for or dehydrated skin. The mist can also be
those in their 30s ● Dr.LEVY SWITZERLAND, used to set make-up with hyaluronic acid,
and 40s, this Radical3 Reboot Pro Peel plant and fruit stem cells, aloe and kale
night cream Doubling as an exfoliating peel and sprout water, and skin-boosting probiotics,
features active regenerative treatment to soften and plump and is said to leave skin feeling refreshed,
ingredients to aid the user’s skin, this peel aims to grant a revitalised and comforted.
30 PURE BEAUTY SEPTEMBER 2020
024-031_PB_SEP_Skin_CAAKLTC_SDLTC.qxp_Layout 1 03/09/2020 11:03 Page 31
● INIKA ORGANIC, PHYTOFUSE balm is designed to combat free radicals ● NU SKIN, ageLOC
RENEW Resveratrol Serum and slow down the ageing process. It Galvanic Spa
Claiming to boast a market leading includes vitamins C and E to stimulate With interchangeable heads for the face,
percentage of more than 5% active collagen, promote hydration and reduce body and scalp, this device helps to
ingredients, this serum features a blend of sunspots, and beeswax to pull moisture expand the skin’s youthful look from head
14 botanical oils as well as hero ingredient from the air and deliver it to skin, while to toe. It is designed to optimise the
resveratrol. The antioxidant is boosted with olive oil is said to provide the highest level benefits of the brand’s products such as
Phytofuse Renew, an extract derived from of free radical absorption. the Galvanic Spa Facial Gels and is said to
the regenerative Rose of Jericho plant, make it easier than ever for consumers to
known for its protective and healing ● Medik8, CLARITY PEPTIDES enjoy a professional spa-like experience in
properties, while it is housed in a premium Featuring a lightweight and milky texture, their home.
glass bottle with golden componentry. this multi-benefit serum is said to suit all
skin types and adjust to individual needs. It ● RED TO RAD, ANTI-DUST
● INSTITUT ESTHEDERM, includes crystalide peptide to promote the BARRIER MIST
INTENSIVE SPIRULINE SERUM skin’s natural reflectance, smooth and Formulated to protect skin from the fine
This serum is formulated to reduce the protect the skin’s natural transparency, as dust of pollution, this mist features the
signs of fatigue for a fresher complexion, well as zinc PCA, which smooths the skin brand’s R.A.D. protection technology to
revitalising and illuminating skin of all ages while stimulating collagen production to calm, moisturise and improve the condition
and types. It includes a blend of spirulina, bring out consumers’ most nourished, of the skin. It features a two-layer
targeted at tired skin that is lacking in translucent skin. formulation with mixed red oil and a
radiance from skin oxidative stress or lack transparent water-based ingredient, which
of light. The product is designed to improve ● MONAT, NIGHT HAVEN blend together when the product is shaken
skin tone and elasticity, making it brighter Overnight Age Control Cream and sprayed, creating a synergistic effect.
and healthier. This luxurious night repair cream is The spray is said to be suitable for
designed to melt into the skin, providing daily use.
● Murad, ENVIRONMENTAL the rich nourishment and intense hydration
SHIELD Vita-C Glycolic skin needs after a long day. It includes ẽ AQUA
● syrene,
Brightening Serum avocado oil, which works to penetrate the INTENSE CREAM
This brightening outer layers of the skin to deeply Designed to leave skin with a natural glow,
serum contains one- moisturise and soothe, as well as shea this night cream is said to provide long
of-a-kind, butter for a calming scent said to relax the lasting antioxidants to strengthen the skin
gold-stabilised senses before bed. barrier against environmental and external
vitamin C, a potent stressors. It includes kawakawa, a native
antioxidant that helps ● NEW NORDIC, Amazing New Zealand leaf with antibacterial and
prevent visible skin Eye Cream anti-inflammatory properties, as well as
damage like Inspired by Scandinavian respect for the jojoba oil, macadamia and olive oil.
hyperpigmentation, natural elements, this cream includes Meanwhile, active ingredient L22 is said to
dullness and uneven hyaluronic acid and a blend of herbs to lift deliver the balanced lipid profile of a healthy
tone. It also includes and firm the skin around the eye area, 22-year-old.
glycolic acid, which leaving the skin nourished and smooth and
resurfaces the skin reducing the appearance of wrinkles. ● thisworks, my wrinkles
and clears the way Suitable for daily use, it is recommended CBD booster +
for vitamin C to to be used in the morning and evening as GRANACTIVE RETINOID
penetrate more the last step in a skin care routine. This 98% natural antioxidant custom
effectively. Suitable booster is designed to work specifically at
for all skin tones and night-time, when skin is naturally in repair
types, it is free from mode. Proven natural anti-ageing active
fragrance and artificial colours. Granactive Retinoid and 1% hemp-derived
CBD work together to soothe the skin and
● κέᾰρ, ANTIOXIDANT FACE counter the ageing effects of stress, lack of
BALM WITH SUPERFRUIT sleep and environmental aggressors. Visible
HIPPOPHAE signs of ageing are said to be reduced, skin
With enzymes to shield the skin from UV texture soothed and smoothed, and skin’s
light exposure, pollution and toxicity, this glow and balance restored.
SEPTEMBER 2020 PURE BEAUTY 31
A Flourishing Floral Story
Complete re-launch with brand new modern pack designs
Contemporary new fragrances inspired by beautiful English flowers
Fragrance and Bath & Body ranges contain up to
97% naturally derived ingredients
Bath & Body products feature sustainable shea butter and natural oils
All products are suitable for vegans and are cruelty free
Extensive marketing and PR campaign during 2020/21
to celebrate Yardley London’s 250th year anniversary.
FOR SALES AND STOCKIST ENQUIRIES PLEASE CONTACT
YARDLEY OF LONDON LTD THE MILES GROUP LTD
01753 753420 01484 536344
sales@yardleylondon.co.uk customerservices@milesgroup.co.uk
MADE IN GREAT BRITAIN @yardleylondonuk
Y0144 19 Yardley Fragrance Relaunch Pure Beauty Ad W210xH260mm Aug 2020 v1.indd 1 23/08/2020 20:51033-043_PB_SEP_Anti ageing_CAAKLTC_SDLTC.qxp_Layout 1 03/09/2020 11:14 Page 33
● PHARMACIOPY, Eye
BEST NEW and anti-stress ingredients. It includes
peptides to boost skin elasticity and Boost Treatment
ANTI-AGEING promote collagen production, while
Neurophroline helps reduce cortisol
Featuring exclusive skin barrier penetration
technology, this treatment is designed to
PRODUCT production by 70%, diminishing the signs
of stress on the skin. Meanwhile,
treat problem areas around the eyes with
high accuracy. Dissolving microneedles
B-endorphins are said to provide a pleasant deliver the active ingredients directly,
● African Extracts, ROOIBOS and soothing sensation to the skin. including hyaluronic acid, vitamins A and E,
DAILY REPAIR FACIAL OIL and epidermal growth factors (EGFs), with
Targeted at dry, damaged and ageing skin, ● KORRES, WHITE PINE MENO- claimed benefits such as correcting
this treatment oil helps to restore essential REVERSE VOLUMIZING wrinkles, strengthening the skin barrier,
oils and skin suppleness. It includes SERUM-IN-MOISTURISER maintaining moisture and enhancing
organic rooibos extract, rich in antioxidants Specifically designed for post-menopausal elasticity so eyes appear bright, firm and
and minerals, as well as olive squalene, women, this targeted serum-in-moisturiser young-looking.
jojoba, and neem seed and flower oils for a is said to be clinically proven to provide the
brighter, more radiant complexion. appearance of firmer, plumper skin in ● siennaX, THE RETINOL SERUM
Meanwhile, vitamin E helps treat uneven seven days. White pine bark helps to Said to boast the highest level of collagen-
skin tone, dark marks and age spots. detoxify cells and accelerate protein boosting retinol in the UK, this serum
production to promote elasticity, shrink features a 97% natural and vegan-friendly
● DERMAV10, ANTI-AGEING DAY pore size, and diminish wrinkles and age formula. With a concentration of 0.3%, it is
& NIGHT CREAM spots. Users report a significant reduction said to be proven to offer more powerful
This dual-use cream has been specially in the appearance of wrinkles in 28 days. anti-ageing results than other commonly
formulated to improve the appearance of used retinol derivatives. The product visibly
fine lines and wrinkles on skin for those ● Natura Siberica, OBLEPIKHA reduces fine lines and wrinkles, while
aged 45 and over. Its antioxidant action is C-BERRICA PROFESSIONAL, improving skin radiance and luminosity.
said to soften and nourish skin, and it Vitamin C ANTIOXIDANT
includes retinol, almond oil and vitamin E FACE SERUM ● SkinSense by Abi Cleeve,
to help rejuvenate. Suitable for all skin Developed to leave skin ANTI-AGEING Retinol Booster
types, the product is cruelty-free and feeling velvety and Night Drops
vegan-friendly. hydrated all day, this Designed as an effective way to use retinol
serum contains natural at a level and frequency that suits the
● DR.CINK, Nectar Yeast vitamin C and hyaluronic consumer’s skin as an individual, these
Revitalizing Toning Lotion acid to moisturise and drops offer users the opportunity to
Designed to improve the soothe skin. It features personalise an existing skin care routine.
skin’s immune system organic Altai oblepikha They can be added to a night cream to
and recover a radiant hydrolate to boost skin boost the skin’s night-time renewal
complexion, this lotion elasticity and hydration, as process. They also contain the brand’s
features patented well as vitamins A, C and E Lamellar formulation, which is said to
ingredient Hydra Extra, to enhance the skin’s ensure active ingredients are locked into
said to enhance skin’s defense system and the skin.
moisture absorption and minimise signs of ageing,
retention abilities. Other leaving skin feeling fresh ● SMILE SCIENCE, D-CREASE
ingredients include and looking radiant. RAPID WRINKLE
Ecobiotys, to rebalance REDUCTION CREAM
skin’s microbiota; Riboxyl, ● PESTLE & MORTAR, NMF Harnessing the power of silicate minerals
to restore energy and LACTIC ACID TONER to create a temporary tightening effect on
brighten skin; and Sealift, This gentle leave-on lactic acid solution is the skin, this cream is said to offer visible
to smooth wrinkles and said to work immediately to exfoliate skin, rapid results in just ten minutes, with
give a tightening effect. lighten dark spots, hydrate and improve the benefits that last up to eight hours at a
appearance of fine lines and wrinkles. time. It uses sodium silicate and
● FACIALDERM, 01 LIFTING & Suitable for all skin types, it helps to remove magnesium aluminium silicate, which
ANTI-STRESS Serum Booster dead skin cells, brighten the complexion, cross-link into an invisible mesh that pulls
This booster offers a complete anti-ageing even out skin tone, smooth fine lines and the skin tight, with a visible difference
treatment with a combination of firming wrinkles, and reduce hyper-pigmentation. typically seen within three minutes.
SEPTEMBER 2020 PURE BEAUTY 33033-043_PB_SEP_Anti ageing_CAAKLTC_SDLTC.qxp_Layout 1 03/09/2020 11:14 Page 34
● ST. MORIZ, ADVANCED PRO ● Dr RUSSO,
FORMULA MIRACLE BEST NEW ONCE A DAY SUN
TANNING SERUM
Offering a luxury tanning experience, this PREMIUM PROTECTION FACE
MOISTURIZER
serum is designed to combat ageing skin
and reduce imperfections. Clinical studies ANTI-AGEING Described as the ultimate
daily defence product, this
showed that users’ collagen and elastin
levels were increased after two weeks, PRODUCT moisturiser is designed to
create a ‘force field’ on
wrinkles lessened after 28 days and skin to neutralise the sun’s
stretch marks reduced after 56 days. ● ALPHA-H, VITAMIN C PASTE harmful rays, lasting up to
10% L-ASCORBIC ACID ten hours with a single
● SUPER FACIALIST, RETINOL+ This antioxidant- application. It is said to
ANTI-AGEING BOOSTER rich paste is help repair signs of DNA
Containing 0.3% pure designed to be damage and maintain
retinol, this booster can absorbed elastin and collagen levels,
be added to the user’s instantly, leaving providing protection and
favourite moisturiser to skin silky soft. It cellular repair.
help improve the blends 10%
appearance of fine lines L-ascorbic acid ● Dr.Hauschka, Regenerating
and wrinkles while with natural Oil Serum Intensive
increasing skin firmness. emollient shea Combining the intensive skin care of an oil
It includes white lupin butter, while with the power of a serum, this formulation
seed extract to promote vitamin C helps of almond oil, olive oil and plant extracts of
the synthesis of collagen, brighten skin. blackthorn nourishes skin that is losing its
as well as vitamin E and Boosting firmness and elasticity, helping improve its
sweet almond oil to radiance, it is barrier function. It is said to help dry and
nourish and protect the also said to build sensitive skin become more resilient,
skin, leaving it radiant collagen and providing optimal protection against
and smooth. inhibit melanin environmental influences all day.
production to
● THE GRUFF STUFF, THE reduce discolouration ● FOREVER, hydrating serum
EYE BALM and hyperpigmentation. Designed to shield against environmental
This gentle but powerful eye balm contains stressors, this serum combines four
a combination of potent ingredients to help ●BEAUTY CLEANSE SKINCARE, hyaluronic acids, aloe vera, white tea,
improve hydration, fade dark circles and CARROT ALGAE MARINE DROPS mimosa bark, tamarind and snow
reduce puffiness. The non-greasy formula Designed to strengthen skin’s resilience to mushroom to minimise fine lines and
features Australian plum extract, aloe modern lifestyle factors such as fatigue wrinkles. It works to hydrate the skin’s
juice, vitamin E, babassu oil, liquorice, and stress, this serum is said to help surface and retain moisture from within
Persian tree extract and matcha green tea prevent signs of premature ageing. It while also improving elasticity for visibly
to leave the eye area firm and smooth. contains a marine active that inhibits the plump skin.
effects of cortisol on the skin, as well as
● TIMELESS TRUTH MASK, carrot seed oil from upcycled seeds, for ● heaven BY DEBORAH
Black Bee Honey Skin hydrated and youthful-looking skin. MITCHELL, Nettle Venom Eyes
Recovery Bio Cellulose Mask Anti-ageing Eye Cream
This biocellulose mask features active ● DR LAMIA, 24H LUXURIOUS Designed to promote the skin’s rebuilding
ingredients developed from Swiss black ANTI AGE CREAM system, this moisturiser features the
bee honey, said to be purer than regular Said to be created by one of the UK’s most patented ingredient Nettatoxin, said to
honey, to help rebuild the skin’s skilled cosmetic practitioners, this anti- cause skin to go into rapid repair on first
microbiome. With a 3-stage formula, it ageing cream minimises wrinkle depth contact. The nettle sting stimulates the
helps to slow down ageing while providing after 14 days. It is said to contain a body’s serotonin to heal blemishes and
a cooling and revitalising effect. The mask uniquely high dose of TCR3-Plus, an active redness, while the formula also includes
has also been developed to perfectly fit the ingredient that helps to protect telomere maple syrup which helps to firm skin and
user’s facial contours, and is said to DNA, increasing skin cell life. Suitable for relax fine lines, resulting in a lifted, more
restore the skin’s balance. all skin types, the cream is paraben-free. radiant complexion.
34 PURE BEAUTY SEPTEMBER 2020033-043_PB_SEP_Anti ageing_CAAKLTC_SDLTC.qxp_Layout 1 03/09/2020 11:14 Page 35
● LiOLÀ COSMETICS, NUTRIENT the jawline and neck areas. With essential Consumers are said to feel a tingle upon
RICH ANTI-AGEING ACTION amino acids to help soothe and brighten application, allowing them to feel the
FACE CREAM dull and sagging skin, it is said to improve ingredients working.
With 98% natural ingredients, this cream the appearance of lines, wrinkles, uneven
helps to fight the signs of age and fatigue. It texture, sagging and crepiness, while ● thisworks, my wrinkles
includes anti-ageing peptide to reduce the smoothing skin and improving elasticity. It midnight moisture
depth of wrinkles, hyaluronic acid to smooth is also claimed to reduce the appearance This 98% natural moisturiser is designed to
and moisturise skin and antioxidants to of a ‘double chin’ for a chiseled look. work specifically at night-time, when skin is
counteract the harmful effects of pollution, in repair mode. It features a combination
and is said to offer the best price to quality ● NEW NORDIC, Natural Magic of Granactive Retinoid and 1% hemp-
ratio in the luxury segment. Anti-Ageing Cream derived CBD to counter the ageing effects
This day-to-night intense moisturiser of stress, lack of sleep and environmental
●inspira:med, Age contains fermented pomegranate and aggressors. With hyaluronic acid to
Reboot SERUM astaxanthin, which is said to contribute to alleviate dryness, it is also claimed to help
This anti-ageing serum is said to offer firmer, younger-looking skin, and help to reduce signs of ageing, smooth skin
intensive cell protection with stem cells reduce the appearance of fine lines and texture, and restore the skin’s glow and
from the moss Physcomitrella patens, as wrinkles. Suitable for normal to dry skin, it overall balance.
well as Phyto EGF to boost elastin and has been dermatologically tested.
hyaluronic acid production. In clinical ● κέᾰρ, AGE DEFYING FACE
studies, skin was found to look up to ten BALM HERBAL SUPERSTARS
years younger after four weeks, leaving MULTIPLE ACTION
users with smooth and radiant skin. With a blend of
plant-based
nutrients, this balm
includes beeswax,
calendula and
propolis to soothe
● LUNEiA, RADIANCE RITUAL and regenerate the
GLOW MASK skin, reducing the
Providing a 10-minute at-home facial, this appearance of wrinkles. It features extra
mask is designed to boost dull, tired skin virgin olive oil, Hippophae rhamnoides
to make it plump, smooth, decongested (sea-buckthorn berry) and grape seed oil to
and glowy. Its silky gel-cream formula fight free radical damage and promote
features a blend of exfoliating glycolic and moisture restoration. The complexion is
salicylic acids, antioxidant vitamin E, prickly said to become smoother, brighter and
pear seed oil and sugarcane squalane. more balanced.
● PIETRO SIMONE SKINCARE,
Prestige Act: Age-Preserve
This bio-engineered, lightweight formula is
designed to boost collagen synthesis. It is
said to retrain skin to repair, for a brighter,
firmer complexion. Calendula stem cells,
bio-compatible collagen and a wealth of
antioxidants provide anti-ageing renewal
and photo-ageing defence.
Vote now!
Go to purebeautyawards.com and decide which brands
● Perricone MD, Cold Plasma deserve to be the winners of this year’s Pure Beauty Awards.
Plus+ Sub-D/Neck Voting must close on 24 September.
Described as a multi-tasking powerhouse,
this treatment firms, tightens and contours
SEPTEMBER 2020 PURE BEAUTY 35033-043_PB_SEP_Anti ageing_CAAKLTC_SDLTC.qxp_Layout 1 03/09/2020 11:14 Page 36
● GORGIAS LONDON, ARGAN &
BEST NEW naturally derived ingredients and
sustainably sourced fruit extracts. To use, AVOCADO OIL MOISTURISER
NATURAL consumers can massage onto damp skin
using gentle circular motions before rinsing
With a range of natural extracts and oils,
this night cream is designed to allow
PRODUCT well with warm water.
● FARMOLOGIE by Childs
consumers’ skin to rejuvenate while they
sleep. It features wheat germ oil, which
contains an infusion of vitamins A, D and
●BAYLIS & HARDING, Farm, moisturiser B, antioxidants and fatty acids, which are
GOODNESS. NATURAL BODY This moisturiser contains 98% naturally said to promote healthy skin. It combines
WASH LEMONGRASS & GINGER derived ingredients to soothe, hydrate and hydrating argan oil with healing avocado
Featuring a 98% naturally derived moisturise dry, sensitive and eczema-prone oil, and is claimed to deliver well-
formulation, this moisturising body wash is skin. Using Ecocert-certified colloidal nourished, blemish-free skin.
enriched with essential oils as well as oatmeal flour and colloidal oat oil, the
organic extracts of ginger and lemongrass, product is housed in 100% ocean-bound ● MAYSAMA, GREEN ROOIBOS
giving it a zingy and uplifting spa-like scent. plastic and recyclable packaging, while it is PRESSED SERUM
Part of the brand’s vegan, plant-based and also registered with the Vegan Society and Maysama’s serum is designed
dermatologically-approved Goodness range, certified by Cruelty Free International. to rejuvenate skin. Using
it is formulated without sulfates, silicones rooibos as an active
and artificial colours. It is also housed in ● frank body, Rose Gold pharmaceutical ingredient, and
100% recyclable packaging. Shimmer Scrub backed by science from the
The next iteration of the brand’s cult 3-in-1 Nelson Mandela Institute in
●BEAUTY CLEANSE SKINCARE, highlighter scrub, this shimmering pink South Africa, the product is
CARROT ALGAE MARINE DROPS product is designed to exfoliate, hydrate said to help tackle signs
and highlight all at once. The natural body of ageing and heal skin. Its
scrub includes sugar and salt to buff away formula also features a blend of
dryness for soft, smooth skin; grapeseed skin-kind, sustainably-sourced
oil and vitamin E to moisturise, protect and ingredients and is housed in
lock in shimmer; and coffee seed oil to eco-friendly packaging.
soothe, moisturise and energise skin.
● little soap company,
●κέᾰρ, PLANT HEROES Naturals Sweet Orange
BODY BALM Fragranced with sweet orange essential
This body balm from Κέᾰρ helps to boost oils, this soap bar is designed to be
hydration, promote elasticity and is enriched cleansing, moisturising, uplifting and
with a range of ingredients that are invigorating. It is made from 99.9%
Designed to strengthen skin’s resilience to designed to keep skin glowing and looking naturally derived ingredients, is plant-
modern lifestyle factors such as fatigue and youthful. Vitamins B and E stimulate based, vegan, cruelty-free and free of
stress, this serum combines modern collagen, boost circulation, repair damaged synthetic ingredients, with naturally
biotechnology with high-performance plant skin and restore hydration. The brand has occurring glycerine. Meanwhile, the
oils to relieve and prevent signs of also opted for rejuvenating ingredients such sustainable product is also packaged in a
premature ageing. It contains a unique as chamomile, calendula and St John’s stylish, recyclable and plastic-free box.
marine active that inhibits the effects of wort, a popular herbal therapy.
cortisol on the skin, as well as carrot seed ● MAGRADA, PEONY BODY
oil from 100% upcycled seeds, for hydrated, CREAM WITH QUINCE EXTRACT
de-stressed and youthful-looking skin. This body cream features a synergistic
combination of seven vegetable oils –
● CREIGHTONS, VANILLA & coconut oil, thistle oil, apricot kernel oil,
MACADAMIA BODY BLISS jojoba oil, cocoa butter, avocado oil and
SHOWER SCRUB sunflower seed oil – designed to moisturise
Blending extracts of vanilla and the skin daily. With 97% natural
macadamia with natural botanical extracts, ingredients, it is enriched with quince
this shower scrub is designed to do good extract, a source of antioxidants, and
for the skin while making the user smell vitamin C, to protect the skin from
amazing. The formulation contains 93% moisture loss.
36 PURE BEAUTY SEPTEMBER 2020033-043_PB_SEP_Anti ageing_CAAKLTC_SDLTC.qxp_Layout 1 03/09/2020 11:15 Page 37
● WILD BEAUTY, ● WILD BEAUTY, said to evoke the summer months in the
active treatment rebalancing skin Italian region of Sicily. The oil can be used
serum with tonic with as a perfume, applied as a body care
hyaluronic acid meadowsweet product or used under perfumes to
This serum from the Rhug Meadowsweet and nettle, enhance their scent.
Estate’s new beauty brand known for their clarifying
is formulated with hydrating and toning properties, ● ORGANIC WORKS,
squalane and hyaluronic have been selected to use BERGAMOT HAND
acid to target wrinkles, in this skin tonic. The WASH
dullness and dehydrated brand opted for skin- This new hand wash from
skin. Rose otto floral water balancing ingredients Organic Works is said to
and Rhug organic oat milk including prebiotic, be blended with more than
also contribute to a more cucumber extract and 98% natural-origin
youthful appearance, while organic aloe vera to help ingredients, while 96% of
vitamin A-rich cacay seed soothe and condition skin. the total plant-based
and rosehip oils, foraged The multi-tasking tonic is ingredients are sourced
from Rhug’s grounds, also said to hydrate and from organic farming.
improve skin’s firmness. balance the skin to More than 20% of the
achieve a brighter product’s total ingredients
● WILD BEAUTY, complexion. list is also farmed from
protecting day organic sources. The
cream with blue ● YARDLEY LONDON, product works by washing
tansy oil FLOWERAZZI MAGNOLIA & away impurities to leave
This nourishing cream is PINK ORCHID NOURISHING hands feeling soft and is
enriched with plumping HAND CREAM said to be gentle on
hyaluronic acid and a Designed to be the skin.
powerful antioxidant blend an easily
of raspberry seed, plum absorbed hand
seed and blue tansy oils to
boost hydration, and target
cream, this
product is
Win a year’s
fine lines and wrinkles. The
formula also contains Rhug
enriched with
conditioning aloe
subscription!
wild foraged heather, which vera and oat
Are you up-to-date with the latest
is known to help soothe the flour to leave
skin. Users should apply skin feeling soft launches, trends and market
every morning to cleansed and smooth. predictions in the beauty industry?
face, neck Meanwhile, the
and décolleté. cream is said to Vote now and you will automatically
be made from be entered to win a year’s free
● WILD BEAUTY, 96% naturally subscription to Pure Beauty
purifying cleansing derived (11 issues).
lotion with dandelion ingredients,
Blended with wild foraged including shea
dandelion and organic clary butter and camellia oil. Yardley has also
sage from the Rhug Estate, fragranced the product with magnolia and
this cleansing lotion is pink orchid for a fruity and floral aroma.
designed to rebalance skin
while nourishing and gently ● PARFUMS CLANDESTINS,
exfoliating. Enriched with Devoto PERFUME OIL Jasmine
organic apricot kernel and & Musk
olive oils, which are known This versatile oil is blended with ten
to help nourish the skin, the botanical oils, laced with a variety of
product also helps to essential oils. The product’s Mediterranean
improve uneven skin tone. seed oils and jasmine musk fragrance are
SEPTEMBER 2020 PURE BEAUTY 37You can also read
