"Shape Your Attitude" - Full RULES for the competition called

Full RULES for the competition called

                                 “Shape Your Attitude”

1 - Parties.
The promoter (“Promoter”) of the Contest is Beauty & Business S..p.A with registered
office in Via Cesare Cantù, 1 - 20123 Milan, Tax Code identifier and Vat Reg. 03867970281.
The party appointed to perform all compliance regarding this Contest (“Contest
Administrator”), including notification service and retention of documentation, is ARCHETIPI
DIGITALI di Michele Stival (Tax Code identifier STVMHL73D06C957M and VAT Reg.
04994640268), with registered office in 31015 Conegliano (TV) via S. Chiara Assisi, 21.

 2 - Competition purpose.
The purpose of this competition is to promote awareness of the Promoter, the corporate sign
and the trademark, as well as product awareness, sale and/or performance and or Promoter
services and, specifically the product, Semi di Lino.

3 - Competition recipients.
The competition is reserved for end consumers, who have already reached the age of 18 at
the time of registration and are resident in Italy, the Republic of San Marino and the Vatican
City. All citizens residing in those countries where Semi Di Lino products are marketed shall
also be allowed to take part in the competition.

4 - Period and place of the competition.
The competition shall take place from 7 June 2021 to 31 October 2021 in Italy. Regarding
the foregoing, it should be noted that all registration operations, identification of winners and
the awarding of prizes shall take place on servers located in Italy. According to the principle
of territorial jurisdiction, it should be noted that Italian law is the governing law (Italian
Presidential Decree 430/2001 and subsequent legislation) regarding this Contest and all
matters shall be under its jurisdiction.

5 - Contest procedure.
The entrant, to take part in the Contest, during the period of the competition, must access
the website semidilinocontest.alfaparfmilano.com and register by filling in all the mandatory
fields of the appropriate sign-up form. This form also allows the entrant to indicate the Salon
retailing the Semi di Lino product.

Once the sign-up procedure has been completed, the entrant will receive registration
confirmation containing a link, at the e-mail address he/she has provided. By clicking on this
link, a page will be displayed where the entrant may upload his/her photo containing one
of the Semi Di Lino Alfaparf Milano products. The photographs must not show hairstyle
details, but should be natural and dynamic, inspired by the examples shown on the
semidilinocontest.alfaparfmilano.com website. Logos, trademarks or other products other
than those of the Promoter must not appear in the photo and the photo must not show
children or underage adolescents.

By and no later than 30 (thirty) days after the end of the competition, all contributions posted
by entrants will be submitted to a quality jury that, before a notary or a chamber of
commerce official, guarantors of public trust, will judge them and, according to the jury’s
unquestionable and unappealable decision, will draw up a ranking of the top ten best photos,
based on visual and technical criteria. The authors of the contributions classified from first to
third place will be the winners of the respective "Customer" prizes; the authors of the
contributions classified from the fourth to tenth place will instead be considered, in order of
classification, as reserve prize winners.
As part of voting, note will also be taken of the salons indicated by the relevant winning
customers: these Salons will receive the "Salon" prize intended specifically for them and
explained in rule 6 further on, only if the Customer that has signed up and nominated them
has accepted the prize in the manner provided under rule 7.

At the same time as voting, the chamber of commerce official or notary will also validate the
"Best Salon" ranking, which will include the Salon that has received the high number of
nominations in the competition database. Said Salon will win the relevant "Best Salon" prize,
explained further on in rule 6, while the second and third placed Salons will be considered
reserve prize winners. In the event of a tie between two or more Salons, the prize will be
awarded based on a time factor, that is, the Salons that were the first to be registered in the
competition database.

 6 - Prize money.
The Contest prize money amounts to EUR 6,600, net of VAT and consists of:

Prizes
    - "Customers’" prize, for the first 3 classified consumers: 3 sets of Semi Di Lino
       products worth EUR 1,000 + VAT each.
    - "Salon" prize, for salons associated with the 3 winners: 3 DI PROFESSIONAL TOOL
       KITS worth EUR 1,000 + VAT, consisting of 1 Fuel Limited Edition hair trimmer, 2
       mini-hair trimmers, 2 Copper Hairdriers, 3 Pure Rose Gold Styling Wands, 2 Pure
       Rose Gold Brush Sets and 2 Scissor Kits.
    - "Best Salon" prize, for the salon that has received the most registration nominations
       from entrants: voucher for technical training worth EUR 600 + VAT that will be
       disbursed, whenever health regulations and/or logistics so allow, directly at the
       winning Salon. Whenever this is not possible, the technical training will take place via
       videoconference.

As provided under Presidential Decree 430/2001, a security deposit corresponding to 100%
of the amount of the prize money has been escrowed with the Ministry of Economic
Development, Intesa S. Paolo, guarantee no. 03107/8200 00822171IF 000000520864

7 - Award and disbursement of prizes.
Identification of winners and reserve winners will take place at the times and according to
the methods described in preceding rule 5 and will be conducted at the premises of the
Contest Administrator or the Treviso Chamber of Commerce, with chamber of commerce
official or a notary in attendance.

Customer prize award
The winners of the "Customer" prize will be notified of the win by and no later than 15
(fifteen) days, using any suitable means for this purpose (telephone, mail, etc.) and,
primarily, in a notification sent by e-mail from the semidilinocontest@alfaparfmilano.com
address to the e-mail address that was provided at the time of registration .
By and no later than 7 (seven) days from notification of winning, the winners will be required
to send by e-mail to semidilinocontest@alfaparfmilano.com or by recorded delivery letter to
Archetipi Digitali, via s. chiara d'assisi, 21 - 31015 Conegliano (TV) (in this case the post
date will be binding) a notification stating their willingness to accept the prize and enclosing:
     - A copy of the front/back of a valid identity document
     - Name, last name, landline or mobile telephone number, full address where
         disbursement of the prize may be received.

The Contest Administrator will validate the win by verifying that acceptance has been made
in good time and that the data shown in the documents sent and those provided at the time
of registration correspond.

Whenever acceptance has been made in a timely manner and no irregularities have been
identified, the winnings will be validated and the entrant will receive the prize won, however
by and no later than 180 (one hundred and eighty) days from the award, as provided under
article 1(3) of Italian Presidential Decree 430/2001, and, however, in time for such prize to
be duly enjoyed. Whenever, on the other hand, the winner fails to confirm acceptance or
such acceptance arrives late or incorrect and/or false data or other irregularities have been
discovered, participation in the competition shall be deemed non-compliant with the
provisions of these Rules and, consequently , the winnings will be invalidated and the prize
will be awarded to the first reserve winner or, failing the award to any entrant, it will be
devolved to the Non-profit organisation named further on. The reserve winner to whom the
prize may be awarded will be required however to accept it, following the acceptance
procedure previously described. It should be noted that whenever the reserve winner fails to
accept the prize or the win is not confirmed, such prize will be devoled to the Non-profit
organisation.

Salon prize award
The winners of the "Salon" prize will be notified of the win by and no later than 15 (fifteen)
days by the Customer with whom they are associated, using any suitable means for this
purpose (telephone, mail, etc.) and, primarily, in a notification sent by e-mail from the
semidilinocontest@alfaparfmilano.com address to any e-mail address that may have been
provide by the Customer at the time of registration . It is stated that the Salon e-mail address
may be found by using other public data sources (e.g. Business Register and alike).

By and no later than 7 (seven) days from notification of winning, the winners will be required
to send by e-mail to semidilinocontest@alfaparfmilano.com or by recorded delivery letter to
Archetipi Digitali, via s. chiara d'assisi, 21 - 31015 Conegliano (TV) (in this case the postal
date will be binding) a notification stating their willingness to accept the prize and enclosing:
-      A copy of the front/back of a valid identity document.
-      Name, last name, telephone number - landline or mobile - full address where
disbursement of the prize may be received.

The Contest Administrator will validate the win by verifying that acceptance has been made
in good time and the data shown in the documents sent and those provided by the Customer
at the time of registration correspond.

Whenever acceptance has been made in a timely manner and no irregularities have been
identified, the winnings will be validated and the Salon will receive the prize won, however by
and no later than 180 (one hundred and eighty) days from the award, as provided under
article 1(3) of Italian Presidential Decree 430/2001. Whenever, instead, the winner fails to
confirm acceptance or such acceptance arrives late or incorrect and/ or false data or other
irregularities are identified, the winnings will be invalidated, and the prize will be delvolved to
the Non-Profit organisation named further on.

In the event that the Customer prize does not include an associated Salon, the relevant prize
will be devolved to the non-profit organisation named further on.

Best Salon prize
The winner of the “Best Salon” prize will be notified of the win by and no later than 15
(fifteen) days, using any suitable means for this purpose (telephone, mail, etc.) and,
primarily, in a notification sent by e-mail from the semidilinocontest@alfaparfmilano.com
address to any e-mail address that may have been provided by the Customer at the time of
registration . It is stated that the Salon e-mail address may be found by using other public
data sources (e.g. Business Register and alike).

By and no later than 7 (seven) days from notification of winning, the winners will be required
to send by e-mail to semidilinocontest@alfaparfmilano.com or by recorded delivery letter to
Archetipi Digitali, via s. chiara d'assisi, 21 - 31015 Conegliano (TV) (in this case the postal
date will be binding) a notification stating their willingness to accept the prize and enclosing:
    - A copy of the front/back of a valid identity document.
    - Name, last name, landline or mobile telphone number, full address and e-mail
       address where disbursement of the prize may be received.

The Contest Administrator will validate the win by verifying that acceptance has been made
in good time and the data shown in the documents sent and those provided by the Customer
at the time of registration correspond.

Whenever acceptance has been made in a timely manner and no irregularities have been
identified, the winnings will be validated and the entrant will receive the prize won, however
by and no later than 180 (one hundred and eighty) days from the award, as provided under
article 1(3) of Italian Presidential Decree 430/2001, and, however, in time for such prize to
be duly enjoyed. Whenever, on the other hand, the winner fails to confirm acceptance or
such acceptance arrives late or incorrect and/or false data or other irregularities have been
identified, participation in the competition shall be deemed non-compliant with the provisions
of these Rules and, consequently , the winnings will be invalidated and the prize will be
awarded to the first reserve winner or, failing the award to any entrant, it will be devolved to
the Non-profit organisation named further on. The reserve winner to whom the prize may be
awarded will be required however to accept it following the acceptance procedure previously
described. It should be noted that whenever the reserve winner fails to accept the prize or
the win is not confirmed, such prize will be devoled to the Non-profit organisation.

8. Copyright regarding the photographs submitted for the competition
When uploading each photographic contribution, the entrant warrants:
  - To be the author of the content and the exclusive and lawful owner of all copyrights
      and exploitation rights, including economic rights, and to own all reproduction rights.
  - To have acquired all image rights as portrayed from lawful third parties.
  - To have received, from the portrayed persons, their consent, or the consent of any
      person who exercises such rights by law, that any image portrayed is not in breach of
      the law, including, but not limited to, content is not obscene, defamatory,
      blasphemous, racist, child pornography or infringes intellectual property rights, moral
      rights, copyrights or rights protecting the personal data of third parties, publication
      rights and, in general, complies with statutory provisions on copyright (Italian Law no.
      633 of 22 April 1941) as amended.

Each entrant authorises, expressly waiving claims of a financial nature, the dissemination
and publication of the images in any spaces that the Contest Administrator will dedicate to
the competition and in other contexts or in on and offline media. Entrants warrant to provide,
upon request Promoting may deem fitting.

9 - Acceptance of liability.
Each entrant is solely liable for the use and operation of the equipment used for taking part
in the competition, as well as the data provided for taking part in the contest.
Providing false and/or third-party data, as well as constituting a criminal and civilly
punishable offense, will result in exclusion from the competition and forfeiture of any
winnings.

10 - No competition entry fee.
Taking part in the competition is free of charge and requires no entry fee. It should be noted
that the user is liable for the cost of phone line Internet connection access.

11 - Advertising
The contest will be advertised on the website semidilinocontest.alfaparfmilano.com during
the period of the competition.
The Promoter is entitled to to adopt further forms of advertising (e.g., websites, social media
networks, television or radio in-programme promotion), in compliance with the provisions of
Italian Presidential Decree 430/2001. Advertising carried out for the purpose of
communicating the contest will comply with these competition rules.
It is stated that these rules have been prepared in Italian and that all communication with
entrants will be made in said language. In alternative, English will be used whenever Italian
is not understood by the entrant.

12 - Waiver.
Pursuant to article 19(2) of Presidential Decree 633/1972, non-deductibility of VAT will be
applicable on the purchase of prizes consisting of taxable goods for tax purposes, or to the
payment of substitute tax in the event that the prizes are invoiced without the application of
VAT.

The Promoter also waives forthwith recourse to withholding tax, to be applied pursuant to
article 30 (or articles 23, 24, 25 and 25-bis) of Italian Presidential Decree 600/1973, only in
the case the winner is not an "end consumer".

13 - Non-profit Organisation
In the case of unclaimed prizes or prizes that are not awarded under the terms and
conditions of these Rules, other than those that have not been accepted, said prizes, or
other alternative prizes of equal value, will be devolved to Un Angelo per Capello, C.da
Montefreddo, 2 - Santeramo (BA) , Tax Coe Identifier 91120950729.

14 - Miscellaneous provisions
It is stated that:

    -   These Rules, as well as all notifications made to and received from entrants will be in
        Italian or English. Languages other than Italian or English will not be taken into
        consideration. In case of any interpretative discrepancies, Italian will prevail.
    -   The servers for the registration of entrants are located in Italy.
    -   The full competition rules will be available on the website
        semidilinocontest.alfaparfmilano.com/regolazione.pdf
    -   No entries will be considered valid that are not in compliance with the requirements
        set out in these Rules and or with incomplete and/ or false data.
    -   Whenever attempts of fraud, breaches, attempts to circumvent the rules of the
        contest are identified, the Promoter may decide at its sole discretion to suspend or
        expel an entrant.
    -   Each user may register once only. The Promoter or the Contest Administrator or third
        parties appointed by said parties are entitled to run checks on clear multiple entries
        made by the same entrant whenever behaviour has been identified such as to
        circumvent the designed contest mechanism (including, but not limited to, hacking,
        creating temporary, fictitious accounts and multiple entries from the same IP address,
        etc.). Users that attempt to register from providers normally used for creating
        temporary e-mails including, but not limited to, those listed under this link: http: //
        semidilinocontest.alfaparfmilano. com / blacklist.pdf, will not be able to take part.
    -   Prizes are not redeemable as gold tokens and/or cash.
    -   The prizes won may not be transferred to third parties.
    -   The Promoter is entitled to publish the names of the winners in the media it deems
        most appropriate, identifying them by the name shown on the registration form, last
        name initial and place of residence.
    -   The winner is solely liable for the validity and truthfulness of his/her personal data, as
        well as of his/her e-mail box and its management, with special reference to
        acknowledgment of any winning e-mail notification (it is recommended to always
        check the SPAM folder) and the adoption of security measures that prevent other
        unauthorised parties from accessing their mailbox.
    -   The Promoter accepts no liability for access problems, impediments, malfunctions or
        difficulties regarding technical tools, computer, cables, electronics, software and
        hardware, transmission and connection, and telephone line that may prevent an
        entrant from accessing the website. The Promoter also declines any liability for
        problems caused by the configuration of the entrant's computer which may cause
        difficulties in registering on the website.

-   The Promoter accepts no liability for any documentation requested from the entrant
     and not received for any technical problems or causes of any other kind not
     attributable to the Promoter. Whenever any documentation requested may be
     incomplete, illegible and/or counterfeit or may contain incomprehensible, incomplete
     and/or clearly false data, it will be deemed invalid for the purposes of taking part in
     the competition.
 -   Since the delivery of certain prizes may be made using carriers/forwarders (e.g.
     couriers, express couriers and postal mail services), no liability shall be attributable
     to the Promoter in the case of delivery of prizes whose outer packaging has
     obviously been tampered with, broken and/or damaged and in the event that this
     may occur, the carrier/forwarder will be liable for such cases, and provided that this is
     ascertained at the time of delivery and not after the delivery of the prize. Therefore,
     the winner or whoever has been authorised to collect the prize, is invited, before
     signing the delivery note, to carefully check that the package of the prize is intact and
     does not show evident signs of tampering, breakage or other damage, such as to
     presume that the Prize has been damaged, in whole or in part, and/or has been
     removed from its packaging , in whole or in part. In case of legitimate doubt, the
     person entitled to the prize or whoever on his /her behalf is entitled to reject the prize,
     providing written reason, or to collect the package subject to checking, the latter is
     required to be expressly indicated on the delivery note.
 -   Regarding the aforesaid prizes, no liability shall be attributable to the Promoter in the
     event of improper use by the winners of said prizes or use by persons who should
     not use the products due to their age and/or mental and/or physical state. Statutory
     and conventional warranties are provided directly by the relevant product
     manufacturers: it is stated that to take advantage of such warranty, the Recipient
     must keep the delivery note of the Prize and exhibit it to the relevant manufacturer,
     together with notification of winnings sent by the Contest Administrator.
 -   The Promoter accepts no liability for non-delivery of the prizes due to failure to
     provide an e-mail address, telephone numbers, postal addresses or incorrect and/or
     false personal data provided by the winner and/or postal errors.

15 - Privacy Policy.