SHAPE THE INTERNET WITH US - TODAY. TOMORROW. BEYOND TOMORROW.
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SHAPE THE INTERNET WITH US TODAY. TOMORROW. BEYOND TOMORROW.
Content
Editorial – for a shared digital future 4
A warm welcome to eco! 5
eco represents your interests 6
Our reach is international 7
eco members worldwide – together we achieve more 8
eco – topics, experts, synergies 9
Cutting-edge topics 10
Pleased to meet you: Our services for you 12
Certified Senders Alliance – the quality standard in email
marketing 13
eco Complaints Office – active against illegal Internet content 14
eco Youth Protection Officer Service – support on questions of
youth protection 15
DE-CIX – where networks meet 16
eco – Association of the Internet Industr y
eco External Data Protection Officer Service 18
EuroCloud Deutschland_eco e. V. – a strong network for the
cloud 19
EuroCloud Native moving the industry 20
Channel2Cloud: The IT system house initiative 21
#LiT – Ladies in Tech 22
Gaia-X: eco supports the conception of a sovereign
European data infrastructure 23
2
Service-Meister – the AI platform for companies 24
SIWECOS – on the safe side 25
Datacenter Star Audit (DCSA) 26
StarAudit for cloud providers 26
eco Legal Consultations 26
dotmagazine – for your expertise 27
Keep up to speed thanks to the eco Academy 27
e co events – up-to-date know-how combined with
network power 28
eco://kongress – valuable ideas and impetus 29
eco://awards – for the best in the industry 29
Berlin events – politics and industry in dialogue 29
Local networking 30
Information, business and fun at the ISDs 30
CSA Summit – for better email quality 30
Informal industry meetings in abundance 31
eco – Association of the Internet Industr y
From near or far – eco is there for you 32
Optimally informed and presented 33
We’d be delighted to welcome you on board at eco 34
Your eco member benefits: Our services – your opportunities 35
3
Editorial – for a shared digital future
When explaining how important the puting, or the Internet of Things. Or consider We invite you to not only get to know and
Internet has become, we sometimes use other developments which are taking place avail of what we offer – but also to actively
the words “cross-sectional technology” and more behind the scenes, such as Smart City, participate in shaping it.
“foundational technology”. Now, it could the data center industry, and the range of
be that these two terms don’t strike you as diverse jobs concerning regulation and In- We look forward to having you on board!
particularly gripping – but then, just try for ternet governance.
a moment to imagine what a day without Harald A. Summa Alexander Rabe
the Internet would look like. The Internet is omnipresent and growing CEO Managing Director
from year to year – which makes it all the
We’re not talking here about opting for more important that we proactively shape eco – Association of the Internet Industry
a voluntary digital detox – rather, try to vi- digital change together. If we want to turn
sualize a day during which, for example, the our digital future into one which is bright,
automotive industry, the transport system, we need courage and vision. And we need
or our services sector would have to get a common platform, because lone players
eco – Association of the Internet Industr y
by without the Internet. Think it through. will always struggle in the digital ecosystem.
Did this get your attention? Here at eco, the key players of the Inter-
net connect with each other and exchange
Our industry serves as the foundation and experiences and ideas – and increasingly,
aggregator for other industries. But not on- so too do companies who could not sur-
ly that: we also develop our own products vive without the Internet. Our association
and solutions with a degree of innovation already includes more than 1,100 member
and at a speed which can sometimes even companies from over 70 countries. This gives
make experts’ heads spin. us the opportunity to learn from each oth-
er, to grow together, and to jointly develop
Much of what started on the Internet is what and stand behind industry, regulatory, and
everybody’s talking about today. Just think political positions.
of Smart Home, e-government, cloud com-
4
A warm welcome to eco!
eco shapes the Internet eco connects across industries eco creates standards
With more than 1,100 member companies Digital transformation is permeating more In our expert and competence groups, you
from over 70 countries, eco is the largest and more areas of our lives. This is also ex- will find the ideal platform for exchange on
Internet industry association in Europe. panding the spectrum of our association current and future Internet topics and for
Since 1995 we have played a decisive role work – and not only in terms of content. the further development of these topics.
in shaping the development of the Internet: It is essential that we shape progress and
We foster new technologies, infrastructures, change together! Work with us to develop industry stan-
and markets, and form framework conditions. dards, guidelines, position statements, and
Companies in the information and tele- white papers, with eco representing your
Internet with responsibility communications industry need to interact voice in politics and industry in articulat-
closely with traditional industries in order ing these demands.
Together with our members, we are com- to create a sustainably functioning digital
mitted to a free, technology-neutral, net- ecosystem. eco serves as a neutral platform Through its close connection to DE-CIX, eco
work-neutral, and high-performance Inter- which allows points of view, goals, and con- itself is a part of the industry and an ac-
net. We thereby want to support the security cerns to be discussed on an equal footing. tive shaper of digital transformation, with
and the reliability of the Internet, as well We bring our members and industry stake- strong technological core competencies in
eco – Association of the Internet Industr y
as build trust in it. Our goal is to shape the holders into dialogue with academia, soci- the fields of infrastructure and security.
digital transformation of society and the ety, and politics.
economy in the best possible way so that Seals of quality developed by eco set stan-
successful economic action can succeed on With a wide range of events, we promote dards and make the market more transpar-
the basis of our democratic values. active exchange and networking: region- ent for providers and users. These standards
ally, nationally, and also internationally. In sustainably strengthen the Internet and
As the voice of the Internet industry, we this way, we want to enlist as many mem- digital industry as the engine of the overall
assume societal responsibility for ethically bers as possible to our common ecosystem economy. eco’s advisory services for mem-
oriented digitalization. and connect them with each other in a way bers and its services for Internet users offer
which creates added value for all. support on legal issues, increase security,
and improve youth protection.
5
eco represents your interests
As an international pioneering competence
alliance and a network partner for indus-
try and politics, our goal is to sustainably
strengthen providers of digital infrastruc-
ture and services. One of our most important Foto: CC BY-SA3.0
tasks in this respect is that of representing
our members’ interests vis-à-vis politics The Competence Group Law & Regulations We are also a driving force of the Internet
and in national and international commit- provides up-to-date information on legal Governance Forum (IGF). At the IGF-D (Ger-
tees. With our offices in Cologne, Berlin, policy issues and legislative projects. It many) and the European Dialogue on Inter-
and Brussels, we are on location for all of serves to coordinate lobbying activities and net Governance (EuroDIG), eco also engages
the relevant decision-making processes. to facilitate the exchange of experience and in dialogue with state representatives, in-
views among members. Through the asso- ternational organizations, the private sec-
Political engagement at German and ciation, members are given the opportunity tor, and civil society on topical problems of
European level early on to play an active role in legislation the Internet and possible global solutions.
and, in so doing, to participate in shaping
The eco Policy, Law & Regulations division the future of legal policy. eco also represents its members at ICANN,
promotes Internet-friendly regulations that the “Internet Corporation for Assigned
open up optimal development opportuni- Active in important committees Names and Numbers”, through its involve-
ties for the dynamic and innovative Inter- ment in various Supporting Organizations.
eco – Association of the Internet Industr y
net industry, thereby offering the greatest eco is a founding member of EuroISPA, the ICANN coordinates the assignment of unique
possible scope for your entrepreneurial European umbrella organization of Inter- names and addresses on the Internet.
visions. In collaboration with our members, net service provider associations. We work
we participate in important national and closely together with EuroISPA in order to In addition, eco, together with other part-
international legislative processes on the keep you informed at the earliest possible ners from politics and industry, participates
strength of consultancy work and position point about ongoing EU legal proceedings in in various initiatives and alliances to com-
papers. In so doing, with our legal and tech- Brussels and to influence decision-making bat illegal Internet content and to promote
nical know-how, we are able to influence processes at European level on your behalf. youth media protection on the Internet.
all Internet-relevant issues such as platform
regulation, data protection, copyright, youth eco is active in international committees Further information on the Policy,
protection, telecommunications regulations, with a view to continuously advancing and Law & Regulations division:
and artificial intelligence. shaping the topic of Internet governance international.eco.de/policy-law
as part of the multi-stakeholder approach.
6
Our reach is international
Lars Steffen
Director eco International
Judith Ellis
Project Manager dotmagazine
Cáit Kinsella
Project Manager eco International
The Internet does not stop at national bor- dotmagazine, which serves as a platform Eilin Geraghty
ders – and neither, of course, does the work for specialist articles from our members and Project Manager eco International
of eco! Which is why eco also represents its partners. The English-language newsletter
members’ interests in international commit- eco european provides up-to-date infor- Ladan Raeisian
tees and cooperates intensively with part- mation on political developments in Berlin, Project Assistant eco International
ner associations and organizations from Brussels, and Europe.
other countries.
The team is on hand to assist eco interna-
The eco International team coordinates the tional members so that they can benefit to
global association activities and the pres- the greatest possible extent from the as-
ence of eco at specialist congresses and in- sociation’s many advantages and services.
eco – Association of the Internet Industr y
dustry events in order to connect members
and partners worldwide with each other and Further information:
to integrate them into eco’s work. international.eco.de
dotmagazine.online
With this in mind, we produce a steady
stream of English-language communication
for our members: All relevant studies, guide-
lines, information material, and news are
published in both English and German, as is
all important news from the industry, which
we also share with international partners.
The highlight of eco International’s work
is the English-language online publication
7
eco members worldwide – together we achieve more
Digitalization is fundamentally changing This holds true not only for ICT companies, eco Data Protection Service for
people’s private and working lives. Globally, but also for traditional industries, a fact international members
value creation processes are being defined which is reflected in the continuously grow-
and organized anew. ing number and diversity of eco members. The EU General Data Protection Regulation
is not only relevant for companies based in
Anyone who wants to be successful in this When many individual players come togeth- Europe, but also applies to all companies with
world going into the future must rise to the er and speak with one voice, they end up customers in the EU, regardless of where
challenges of digital transformation. achieving far more. they are headquartered. Within the frame-
work of our eco Data Protection Service, we
support member companies outside of Ger-
many in ensuring compliance with Europe-
Head offices of eco member companies 2019
an data protection regulations. Whether it
is a matter of creating legal compliance in
processes, training employees, or reacting
effectively to security incidents – eco is on
hand to support you.
Benefits for you
eco – Association of the Internet Industr y
• O ver 20 years of experience and expert
know-how in the IT and telecommuni-
cations sector
• Legal security in European business
Member companies per country
relations
• Customized data protection workshops
0 1-5 6-10 11-20 21-40 41-60+
and audits, as well as help with
security incidents
• eco as your legal EU representative
Further information & contact:
international.eco.de/eco-data-
protection-service
legal@eco.de
8
eco – topics, experts, synergies
The developments taking place in the Inter- Benefits for you
net industry are as fast and dynamic as their
medium: Constantly changing technologies, • M eet with experts and learn from the • P resent your own services and
framework conditions, and content require a best practices of others products and share your experience
continuous exchange among market players. • Avail of our meetings for their inspiring • Work with us to develop industry
specialist dialogue and effective net- standards and recommendations for
Our competence and expert groups and our working market-determining industry and
rounds of discussion and talks keep you political decisions
up-to-date on all the latest developments.
They also help you to assess the relevance
of global market developments for your
business. They offer you a wealth of cur-
rent topics, exciting ideas, and stimulus as
well as practical know-how.
Data Cent
res in Euro
pe – Opp
ARTIFICIAL INTELLIGENCE (AI)
ortunities
for Sustaina
ble Digitalisa
tion
ITS POTENTIAL AND THE LASTING TRANSFORMATION
1
OF THE GERMAN ECONOMY
A Study by eco – Association of the Internet Industry and Arthur D. Little
THE INTERNET INDUSTRY
IN GERMANY
2020–2025
eco – Association of the Internet Industr y
DATA CEN
OPPORTU TRES IN EUROPE
ISBN 978-3-9821487-2-4
–
© eco – Association of the Internet Industry and Arthur D. Little
N
DIGITALI ITIES FOR SUSTA
SATION INABLE
Part 2
eco –
Originally
Arthur D. published
Little Association of the Internet Industry
in German
The Squaire 13 on 10 Nove Lichtstr. 43h
mber 2020
D-60600 Frankfurt am Main, Germany D-50825 Cologne, Germany
Ralph Hint
www.adlittle.com international.eco.de
Study partners emann
Simon Hint
erholzer
Jens Clau
sen
9
Cutting-edge topics
Digital business models Data centers
The eco Data Center
The structural transformation brought about Expert Group and the
by digitalization is reshaping traditional in- Data Center Infra-
dustries and economic sectors. New business structure and Data Center Efficiency Com-
models are being created every day, and ex- petence Groups handle all topics to do with
isting applications are being optimized. In the data centers. A particular focus is applied to
Digital Business Models division, we identify the further rollout of broadband connectiv-
key technologies for digital transformation. Digital infra- ity, outsourcing of data, computation time
In doing so, we look at the bigger picture in structures in data centers, and topics such as IT per-
certain topic areas and examine their po- Efficient digital in- formance and energy efficiency.
tential for new types of business models frastructures are of international.eco.de/datacenter
on a cross-sectional basis. Our field of ac- central importance for functioning digital
tivity includes, for example, the transfer of economic ecosystems and for Germany as Networks
know-how in the area of online marketing, a business location. This involves a secure The Competence Group Networks serves as
measures to optimize e-commerce activi- network infrastructure and high-perfor- a platform that deals on a broad basis with
ties or to strengthen confidence in services mance data centers, which together form traffic-based business models. It promotes
or products, as well as solutions related to the backbone of digitalization. dialogue between developers and represen-
blockchain and artificial intelligence (AI). tatives of Internet service providers, hosts
Alliance for the Strengthening of
eco – Association of the Internet Industr y
and carriers, among others.
In addition to the Service-Meister project, Digital Infrastructures in Germany international.eco.de/networks
our focus here is also on the Gaia-X project. In 2018, the “Alliance for the Strengthen-
Supported by representatives of the German ing of Digital Infrastructures in Germany” Email
federal government, industry, and academia, was founded under the umbrella of eco as a A further focus of
the project aims to create a transparent and beacon project for the strategic integration eco is that of devel-
legally compliant data ecosystem for Europe, of its members. The intent of the alliance of opments in the field
one which enables digital sovereignty and companies is to collectively draw attention of email. In addition to keeping abreast of
promotes innovation in Europe. to the importance of digital infrastructures current trends and developing guidelines for
and to enter into a constructive dialogue reliable email marketing, the main empha-
Further information is available at: with politicians. sis is on technical content that is of critical
international.eco.de/digital-business- digitale-infrastrukturen.net/en importance for both senders and recipients.
models
10Quality assurance and enhancement al- Names & Numbers to inspire others, eco has launched the ini-
so play a major role, especially within the When it comes to the tiative “LiT – Ladies in Tech”. This initiative
framework of the Certified Senders Alliance field of domains, one includes networking events, the establish-
(CSA). The eco Competence Group Email is of the focal points of ment of a panel of female speakers, a se-
also an integral part of the German Inter- eco’s engagement is participation in the ries of interviews in which inspiring women
net industry, with its focus being the de- wide-ranging activities of various ICANN in the Internet industry take the floor, and
velopment of common standards for email. Supporting Organizations. The eco Compe- the publication of an international study,
international.eco.de/e-mail tence Group Names & Numbers Forum brings “Women in Tech: A Good Practice Guide
together more than 160 companies from the for Companies”.
Internet of Things domain industry worldwide. In addition to dotmagazine.online/focus/diversity
Current developments supporting topics of importance to the in- www.eco.de/ladies-in-tech
and business trends dustry as a whole, intensive exchange with
in the interconnected industry experts is also promoted.
world are the focus of the topic Internet of international.eco.de/names-numbers Security
Things (IoT). The competence group of the In order to increase
same name explores various segments of New Work trust in the Internet,
the IoT value chain, business models, and The digitalization of the topic of securi-
topics such as Smart City, Smart Home, the world of work ty is of immense importance to eco! For
and mobility. and work processes is this reason, a dedicated competence group
international.eco.de/internet- bringing about many changes. It above all deals with important questions concerning
of-things offers new potential for making everyday the security of the Internet industry’s (IT)
working life more flexible. infrastructures. The content ranges from
Artificial intelligence personnel and organizational security, to
eco – Association of the Internet Industr y
eco is strongly committed to the ethical The Competence Group New Work sees it- the protection of IT systems, right through
use of artificial intelligence (AI). The asso- self as a companion and guide on the road to questions of security management and
ciation is engaged in projects dealing with to the digital working world. It deals with employee sensitization.
the standardization and normalization of the impacts on the economy and on society,
AI, as well as in initiatives that promote the provides momentum, presents best practices, An additional competence group entitled
development of this technology for people and brings different interest groups together. “Anti-Abuse” serves the member-internal
and companies. exchange on current abuse topics and their
For eco, the promotion challenges for the companies. The meetings
The study “Artificial Intelligence: Its Poten- of women and diversi- are supported by technical and legal pre-
tial and the Lasting Transformation of the ty is a central issue for sentations, for example on internal tools or
German Economy” is widely regarded as an the future success of processes, abuse handling in other countries,
important guide exploring the impact of AI Europe as a digital location. In order to give and trends in cyber crime.
for companies. successful female specialists and managers international.eco.de/eco-security
international.eco.de/artificial- the stronger voice that they deserve and
intelligence 11Pleased to meet you: Our services for you Independent seals of quality, cost-neutral data exchange, support on questions concerning data protection and the cloud: eco’s services support the market, companies, and Internet users.
Certified Senders Alliance –
the quality standard in email marketing
The Certified Senders Alliance (CSA) a mailbox provider delivers an email to the Benefits for you
has existed since 2004 as a central inbox or classifies it as spam. The reputa-
certification body for email senders. tion of an email sender is determined by a • Improved delivery and deliverability
The joint project of eco and the Ger- number of factors. In this age of information of your commercial emails
man Dialog Marketing Association overload and dangerous spoofing attacks, • Protection against legal and financial
(DDV) sets high legal and technical companies must send user-relevant emails risks through full compliance with
quality standards and certifies com- that meet current quality standards and al- legal standards
panies that meet these standards. low neat and clear conclusions to be drawn • C SA seal of quality promotes your
about the identity of the sender. trustworthiness
This offers numerous advantages for the • Reputation protection through early
eco – Association of the Internet Industr y
senders and at the same time reduces the The CSA provides certified senders with the warnings from the eco Complaints
burden on the mail security teams of the best possible support in protecting their Office and daily spam trap reports
participating mailbox providers. The quality existing and future reputation. Not only • Support for technical problems
standards are based on internationally ap- do they receive automated notifications at • Access to current technical and legal
plicable law and the technical requirements an early stage, but they also benefit from developments in the industry through
of the mailbox providers. They are regularly personalized advice from the eco Com- publications and events
updated in line with the current legal basis plaints Office, which is an important pillar • Workshops and webinars for optimized
and market requirements. for quality assurance. deliverability management and legally
compliant email campaigns
Protect your reputation
Just as protecting your own brand in mar- Further information and contact:
keting is crucial, so too is protecting your certified-senders.org
own domain and IP reputation in email mar- info@certified-senders.org
keting. This is decisive in resolving whether
13eco Complaints Office – active against
illegal Internet content
For over 20 years now, the eco tion platform for young people jugend. to the relevant partner. In this way, this
Complaints Office has been fighting support as well as via the German portal content is followed up in the respective
successfully against illegal content www.internet-beschwerdestelle.de/en. country of origin.
on the Internet and is committed to
ensuring that illegal content is taken Closely networked nationally and Benefits for you
down and that criminal offences are internationally
reported to the authorities. In • E asy and simple submission of com-
addition, the Complaints Office is In order to effectively fight illegal Internet plaints on illegal Internet content
engaged in ensuring better youth content, cooperation with other actors is • Legal expertise
protection on the Internet. essential. Among others, eco works together • Cooperation with law enforcement
with providers, partner complaint offices, agencies
The work of the eco Complaints Office and law enforcement agencies. • Network of experts and committee
eco – Association of the Internet Industr y
is based on voluntary cooperation with so- work at national and international level
ciety as a whole, and its fundament is that As (co-)operator of the portal www.inter- • Know-how and experience flowing into
of the self-regulation of providers and the netbeschwerdestelle.de/en, eco is part of the political representation of interests
engagement of Internet users. the German Safer Internet Centre (www. • Neutral, transparent processes
saferinternet.de ). Here the eco Complaints
All Internet users can report suspected Office is also active in the promotion of The eco Complaints Office is part of the eco
illegal content free of charge and anony- media competence and sensitization on Policy, Law & Regulations division.
mously under international.eco.de/ the Internet.
eco-complaints-office. The Complaints Further information and contact:
Office’s lawyers then assess whether the eco is a founding member of INHOPE international.eco.de/eco-complaints-office
reported content violates German law and, (www.inhope.org), the international um- hotline@eco.de
in cases of violations, take appropriate brella organization of Internet hotlines.
measures. The eco Complaints Office can Within the worldwide network, detected
also be reached via the German informa- illegal Internet content can be forwarded
14ROTEC
HP
eco Youth Protection Officer Service – UT
TI
O
YO
N
support on questions of youth protection
CE
R T I FI E D
Youth protection on the Internet is a Our eco Youth Protection Officer Youth protection is a task for society
task for society as a whole. With the Service is happy to support you and as a whole
eco Youth Protection Officer Service, can offer you:
both eco members and external Youth protection on the Internet requires
companies have the opportunity to • C omprehensive consultation on more than the operation of a complaints
make their contribution to this matters relating to youth protection office and support within the framework of
cause. • A neutral point of contact between a youth protection officer service. As such,
you and your users eco is involved in a variety of committees
If you’re operating in Germany as a tele- • Minimization of liability risk on the topic of youth protection and sup-
media provider, you may even be obliged • Prevention of official fines and written ports projects which elevate children’s and
to appoint a Youth Protection Officer in warnings young people’s media competence.
accordance with the German Interstate • Increase in user trust through effective
Treaty on the Protection of Minors in the youth protection In addition, with its Youth Media Protec-
Media (JMStV). One of the central tasks of • Up-to-date information on develop- tion Expert Lunch, eco offers association
a youth protection officer is to advise pro- ments and legal changes in the area members active in this field an open forum
eco – Association of the Internet Industr y
viders. The officer is also the contact per- of youth media protection for providing information and exchanging
son for users and the point of contact for • A service based on the type of provider experiences and views.
official oversight. • A seal of quality/logo for your website
Further information:
Benefit from eco’s many years of experience international.eco.de/eco-complaints-of-
in assessing online content in the field of Further information and contact: fice/for-companies/youth-media-protec-
youth media protection and its participa- go.eco.de/youth-protection-officer tion-expert-lunch
tion in an international network. jugendschutzbeauftragte@eco.de
15DE-CIX – where networks meet
DE-CIX is a founding member of Euro-IX Under the motto “Closer to the Edge” DE-
(www.euro-ix.net), the world’s largest con- CIX, with the help of partners, is opening up
sortium of Internet Exchanges. new access points in data centers and broad-
ening its coverage beyond the established
We make interconnection easy. central telecommunications hubs. Small and
Anywhere. medium-sized enterprises in particular can
As an association, we know exactly thus connect in an uncomplicated manner
what we’re talking about: As a 100 % A stable infrastructure enables network to the wide range of networks and services.
shareholder of DE-CIX Group AG, connections between regions, industries,
we ourselves have been part of the and digital ecosystems. Only in this way can DE-CIX interconnection services
industry since 1995, and are thor- companies transport, store, share, administer,
oughly familiar with day-to-day and analyze the raw material, data – and, The highest level of quality, security, and
business. with their data, successfully operate their low latencies are an absolute must for DE-
business. Such interconnection solutions CIX. This applies both to infrastructure and
DE-CIX is the world’s leading operator of are the core service of DE-CIX. services, which give customers the flexibility
carrier-neutral and data center-neutral In- required to be prepared for future needs –
ternet Exchanges in Europe, the Middle Operating since 1995, DE-CIX in Frankfurt and to derive maximum benefit from their
East, North America, India, and South East now records a data throughput of more than DE-CIX-connected infrastructure.
Asia. More than 140 employees from around ten Terabits per second at peak times. This
DE-CIX Cloud Exchange -
eco – Association of the Internet Industr y
30 nations ensure the delivery of seamless is equivalent to the simultaneous trans-
peering and innovative premium intercon- mission of more than two million videos in DirectCLOUD as an established
nection services worldwide. HD quality, or a data volume equivalent to service
approximately two billion written DIN A4
With peering at DE-CIX, Internet and net- pages (forming a stack of more than 200 Via DirectCLOUD, Internet service providers
work service providers, content providers, kilometers in height). connect directly to a large number of cloud
and companies exchange cost-neutral da- service providers over their DE-CIX port. In
ta directly and without any detours. DE-CIX The connected customer capacity of all DE- so doing, they expand their portfolio for
customers thus have redundant, secure con- CIX locations worldwide exceeds 80 Terabits. their customers – and companies find pre-
nections and can control the routes of their In total, DE-CIX serves almost 2,300 network cisely those cloud providers that they need.
data traffic. Peering ensures low latencies operators, Internet service providers (ISPs),
and hence a good user experience. and content providers from more than 100
countries with peering and interconnection
services at its close to 30 locations.
16GlobePEER Remote
With GlobePEER Remote, customers in Ham-
burg, Munich, Dusseldorf, New York, Mar-
seille, Madrid, Lisbon, Palermo, and Istanbul
can connect directly to the Internet Exchange
in Frankfurt and thus have access to data
exchange with almost 2,000 other networks.
Microsoft Azure Peering Service
The Microsoft Azure Peering Service offers
carrier-grade interconnection to the Mic-
rosoft 365 cloud, specifically designed for
enterprises. It enables a 1-hop connection Events & training Benefits for you
with the highest quality for security, band-
width, and latency, optimizing performance DE-CIX runs DE-CIX Summits at various • T he world’s leading operator of
of MS 365 applications and MS Dynamics. locations worldwide as well as roundtable Internet Exchanges
events in Hamburg, Dusseldorf, and Munich, • Access to a very large number of
New innovative interconnection ser- with a view to facilitating exchange and peering partners
vices paving the way to a successful networking opportunities for its customers. • Uncomplicated connection to almost
future 2,300 networks
The DE-CIX Academy also offers training • Direct data exchange – without any
eco – Association of the Internet Industr y
Aside from classic peering, DE-CIX’s portfolio material and webinars on technical topics detours and cost-neutral
contains numerous innovative interconnec- related to interconnection. • Redundant, secure connections with
tion services, in order to reach new target low latency
groups and to respond to the transformations DE-CIX MeetingCenter • Premium interconnection services for
brought about by digitalization. In addition optimal use of infrastructure
to services such as FlexPOP and VirtualPNI, Covering an area of 170 m2, the DE-CIX • Know-how and knowledge transfer
so-called Closed User Groups will also be MeetingCenter offers a premium event space derived from over 25 years of
offered in the future. The interconnection with state-of-the-art conference technolo- experience
ecosystem of DE-CIX can thus be used to gy. DE-CIX customers and eco members can
set up dedicated user groups (federations) book the rooms free of charge. Further information and contact:
as logically separated services. www.de-cix.net
info@de-cix.net
17eco External Data Protection Officer Service
The EU General Data Protection education measures in order to stay up to Benefits for you
Regulation, the German Federal speed with the current legal status.
Data Protection Act, legally secure • T he provision of an external Data
processing of personal data – the By appointing an external data protection Protection Officer to fulfill your legal
requirements for data protection are officer, conflicts of interest that may arise obligations
extensive and often confusing. from an internal data protection officer’s • Support and advice for all of your
other roles in the company can be avoided. questions related to data protection
With the eco External Data Protection Offi- In addition, the risk of liability is outsourced. law
cer Service, we offer our members an exter- • Outsourcing the risk of liability
nal data protection officer on request, train The eco service is implemented in coopera- • Service packages customized for your
employees and managers on data protection tion with Rickert Rechtsanwaltsgesellschaft specific needs
issues, and carry out data protection audits. mbH and dp.institute Data Protection Con- • High level of specialist knowledge and
sulting GmbH. practical experience in the area of the
You receive a professional solution to meet Internet and telecommunications
the challenges of data protection, fulfil your Legal compliance ensured • No additional costs for the training
eco – Association of the Internet Industr y
legal obligations, avoid penalties, and secure and further education of staff
competitive advantages. eco supports its members in acting in com- • Internal data audits to check to what
pliance with data protection regulations and extent your company fulfills the
Internal data protection officers are in presenting themselves optimally on the requirements of data protection law
often overburdened market. At the same time, through regular • E xecutive workshops and staff work-
publications, eco raises companies’ aware- shops on the topic of data protection
Many telecommunications and Internet in- ness of the importance of data protection.
dustry companies have a legal obligation to
nominate a data protection officer for their Further information and contact:
company. Internal data protection officers international.eco.de/eco-services/
have to split their work between their own external-data-protection-officer
profession and the new task, and have to dataprotectionofficer@eco.de
complete extensive training and further
18EuroCloud Deutschland_eco e. V. –
a strong network for the cloud
Cloud computing is the major EuroCloud promotes innovations for all ar- Benefits for you
foundation of digitalization, which eas of business and living on the basis of
will fundamentally change our lives cloud platforms, and makes it possible to • E xpert know-how and knowledge
both professionally and privately. At enable the high speed of IT innovation to transfer in competence groups,
eco, you are at the very heart of the be experienced by every industry. EuroClo- workshops, and collaborative events
“cloud”, thanks to the 2009-founded ud is the only European, multilateral, and • First-hand information on market-
EuroCloud Deutschland_eco e.V. non-proprietary cloud association. changing developments
• Practice-oriented cloud guidelines for
Pioneer of the cloud A double helping of industry power providers and users
• Joint development of orientation aids,
As an independent industry association, The close cooperation with eco means added guidelines, and tools
EuroCloud Deutschland_eco e.V. promotes value for all members. Active participation • Cooperation at national and interna-
the cloud market, market transparency, and in events of both associations and the ex- tional level in the design of technical
eco – Association of the Internet Industr y
trust in solutions. With guidelines, tools, tensive valuable contacts make it possible and legal framework conditions
practice-oriented recommendations, and to optimally promote your own topics and • Strong set of contacts, including with
informative events, the association ensures to help shape framework conditions. the German federal government and
perfect compatibility in the interaction be- the EU Commission
tween users and providers of cloud services. Best of all: As an eco member, membership • A strong Europe-wide network as part
This is based on the strength of the work of of EuroCloud Deutschland_eco e. V. does not of EuroCloud Europe and eco
its competence groups, which focus on the cost you a single extra cent. As such, you
topics of Law & Compliance, Open Cloud, receive the benefits of two organizations Further information and contact:
and Business Communications. for the price of one. www.eurocloud.de
info@eurocloud.de
19EuroCloud Native moving the industry
The initiative of the eco subsidiary for customers to choose a cloud native pro- Benefits for you
association EuroCloud has been vider. Because the truth is: the demand for
established to connect innovative such services in the public cloud is greater • R epresentation of interests and commu-
cloud natives. Together, these com- than the supply. With this initiative, Euro- nication: The market and providers get
panies form a community of digitali- Cloud provides the necessary know-how and heard through one voice
zation enablers. paves the way for the success of the public • Advice and workshops: We enlighten,
cloud in Germany. inform, and educate
Pooling interests, fostering exchange, and • Best-practice sharing: We learn from
creating transparency: EuroCloud Native is Dr Nils Kaufmann is Head of the ECN. Thomas the best and share our knowledge
a new initiative of EuroCloud Deutschland_ Noglik and Felix Höger, who are both Euro- • Roundtables on current topics:
eco e.V. (EuroCloud), the association of the Cloud Board Members, support the work and We exchange ideas, shape the trends,
cloud computing industry in Germany. Since take care of the connections to the associ- and talk them through with experts,
2020, the ECN has specifically targeted pro- ation. Cloud native applications are devel- the media, and the public
eco – Association of the Internet Industr y
viders of public cloud-based solutions and oped in the public cloud and for the public • Development of common quality stan-
services, most of which are young companies cloud. They are scalable, flexible, and agile, dards: We professionalize the market
or start-ups. The ECN, founded by experts, is and fully exploit the technological potential and offers
not only a specialist forum for cloud native of virtualization. • Product development: We design and
topics, but also serves as a contact point implement cloud native services
for addressing media questions. • Promotion of collaboration between
public cloud providers: We get ourselves
EuroCloud Native is now giving a voice to involved and get down to business
the often smaller but sometimes highly spe-
cialized cloud native providers. To this end, Further information and contact:
the ECN pools the interests of the providers www.eurocloudnative.de
and makes them visible in order to foster ex- (German-language)
change, enter into dialogue with hyperscalers, cloudnative@eurocloud.de
and – last but not least – to make it easier
20Channel2Cloud: The IT system house initiative
Transformation to managed and As a competence center, network, and voice All system houses, solution providers, and IT
cloud services: Channel2Cloud for the branch, EuroCloud gives the channel integrators can get involved. The initiative
strengthens medium-sized system a visible platform in the German IT market. focuses primarily on small to medium-sized
houses in undertaking the required The goal is to support system houses so that system houses with an annual turnover of
transformation of their business. they can maintain their role as the most im- up to 100 million Euro. These are struggling
portant digitalizer of SMEs. The EuroCloud with particular challenges in transforming
System houses are the backbone of community offers like-minded people, ex- their business, and they need to specialze
digitalization for German SMEs. But the pertise, and best practices, in order to sup- and focus even more on industry know
channel is under pressure: hyperscalers are port the transition from traditional licens- ledge and radical customer proximity. It is
threatening its core business. In the long ing and trading business to managed and precisely for their interests that EuroCloud
term, the cloud will cause the demand for cloud services. has launched Channel2Cloud.
local IT supply to dwindle. Smaller system
houses in particular lack the staff, know- Benefits for you Further information and contact:
eco – Association of the Internet Industr y
how, and resources to convert their business www.eurocloud.de/channel2cloud
models to managed & cloud models in a • A dvice, best practices, and workshops (German-language)
timely manner. “Channel2Cloud” is an for the transformation of the system channel2cloud@eurocloud.de
initiative of EuroCloud Deutschland_eco house business
e.V. (EuroCloud), the association of the • Development and definition of common
cloud computing industry in Germany. It quality standards for cloud services &
strengthens medium-sized system houses managed services in the channel
in undertaking the required transformation • Attractive events and networking with
of their business. The initiative is led by the relevant market players, experts, and
two EuroCloud Board Members Bernd Krakau media
and Felix Höger, both of whom have decades • Roundtables with experts and media on
of experience in the IT system house and current topics
managed services business. • A voice for representation of interests
21#LiT – Ladies in Tech
our policy work. By presenting the diverse Benefits for you
career paths and opportunities for women
in tech, we want to counteract the short- • A ctive involvement, participation, and
age of skilled workers in the long term and positioning as a driver of the highly
Women are clearly underrepresented in the inspire even more women to pursue a career relevant topic of “women in tech”, both
Internet industry across Europe, with less in our promising industry. socially and economically
than one in five tech specialists being female. • Positioning as a company with a
At the same time, the industry is taking on We are looking forward to working diverse mind-set and increasing your
board the fact that heterogeneous teams are with you: Participation desired attractiveness as an employer
more successful and innovative. The digital • More visibility for your female tech
industry is booming, with new business fields Within our initiative, we rely on the pull- experts: Placement as speaker at
and job profiles emerging every day. In or- ing power of an alliance of strong partners events, testimonials in press releases,
der to ensure the future-proof viability of from business, science, politics, and civil and online and offline communication
Europe as a digital location, the promotion society to do our part in agenda-setting on measures
of women and diversity is therefore a cen- this highly relevant topic, both socially and • Increased visibility for the expertise
tral issue for us as the largest association economically. We are convinced that we can of your female experts, for example
of the Internet industry in Europe. only achieve diversity together, so men are by contributing to white papers or our
welcome in the initiative. interview series “Women in Tech”, or
Our mission: To collectively make as a guest on our German-language
the Internet industry more diverse
eco – Association of the Internet Industr y
Activities for Girls’ Day or International podcast, “Das Ohr am Netz” (“An Ear
Women’s Day, ideas for workshop topics or to the Internet”)
The #LiT – Ladies in Tech (LiT) initiative was white papers: Your suggestions and feedback • Networking and exchange of
founded in spring 2019 by Oliver Süme, Chair are always welcome. We can only achieve experience with inspiring female
of the eco Board, and Lucia Falkenberg, Chief diversity together. We would be happy to experts and executives from the
People Officer at eco. With the initiative, discuss the participation opportunities for Internet industry
we offer a platform for exchange to female you as an eco member in a personal meet-
professionals and executives in the digital ing. We look forward to seeing you!
economy. Our mission is to give women in Further information and contact:
tech a face and a voice by elevating them lit.eco.de
to the stage of important panels and events, (German-language)
promoting their digital visibility, placing the international.eco.de/women-in-tech
issue of women in tech on the media agenda,
and advocating for their interests through
22Gaia-X: eco supports the conception
of a sovereign European data infra-
structure
Digital sovereignty is a prerequisite The eco Association has taken on the coor- Benefits for you
for economic development in Ger- dination of the corresponding specifications
many and Europe. Gaia-X makes an along with the subsequent implementation. • F irst-hand information on the
important contribution to achieving The German Federal Ministry for Economic development of Gaia-X ecosystems
this. The term stands for a federated Affairs and Energy (BMWi) is funding the • Participation in the design of value
data infrastructure with a focus on project with around 13.5 million Euro, and creation processes
data sovereignty and data availabili- the tender for the individual technological • Concept development for climate-
ty, based on European standards and subsections commenced in spring 2021. The neutral digital infrastructures and
values. In this context, the Federa- goal is to create a technical foundation that services
tion Services within the Gaia-X eco- links data ecosystems and infrastructure • Connection of data and services across
system are also being created as ecosystems. A federated and interoperable provider and customer boundaries and
open source. The Federation Ser- overall ecosystem is being created in which establishment of innovative business
vices are comprised of four core participants are able to use data and services models
components: Identity & Trust; Feder-
eco – Association of the Internet Industr y
on a sovereign basis across sector-specific • Access to open source and open
ated Catalogue; Sovereign Data data spaces. All data and service offers are specifications for building Gaia-X
Exchange; and Compliance. In addi- transparent and the dependencies on indi- ecosystems
tion, an integration layer is also pro- vidual providers – so-called lock-in effects • Orientation knowledge for the safe
vided to enable access to and inter- – are reduced. operation of digital services
action with the Federation Services
(Integration & Portal). On this basis, Companies thus benefit from full sovereignty
user groups will then be able to and control over their growing data volumes Further information and contact:
organize themselves as part of and decide independently on the platforms international.eco.de/gaiax
Gaia-X, provided they conform to and cloud resources through which they gxfs@eco.de
the corresponding rules. collaborate with partners.
23Service-Meister –
the AI platform for companies
and leading SME industry partners (Würth, Benefits for you
Atlas Copco, Trumpf, Krohne, and KEB). A
range of eco members are involved in the • A ccess to the necessary AI knowledge/
Industry 4.0 project, both as partners of technology, anywhere and anytime
the consortium and as associate partners. • Central service ecosystem
• AI know-how in templates, building
An important sub-goal is to enable staff blocks, blueprints, and reference
In 2020, the Service-Meister consor- with lower qualifications to offer complex architectures
tium was launched with a project services with the help of digital guides, such • Digitalization of processes
volume of approximately 13.5 million as AI-based ServiceBots and Smart Services. • New business models such as the
Euro, with the aim of developing an A second sub-goal is to create a platform marketing of internal service
AI-based ecosystem in the area of for digitalized service knowledge, in order knowledge
Industry 4.0 over a period of three to enable cross-company scalability of ser- • AI support/enablement to perform
years. The cross-plant, cross-depart- vice. Through this, a service ecosystem will complex maintenance tasks
mental, and cross-company service evolve which will combat the skills shortage
platform is tailored to meet the in Germany, harness breakthrough innova- Further information and contact:
challenges confronting SMEs. tions, and make German SMEs competitive www.servicemeister.org/en
eco – Association of the Internet Industr y
in the long term. info@servicemeister.org
The Service-Meister project emerged as the
successful winner of the German federal The specific objective is to digitalize main-
government’s 2019 AI Innovation Competi- tenance processes, maintain the availabili-
tion. Its recommendation for funding came ty of production plants, and market internal
from the responsible panel of experts of the service knowledge externally – all of this
German Federal Ministry for Economic Af- with the use of procedures from the area of
fairs and Energy (BMWi). Under the leader- AI, to make innovations easily accessible to
ship of eco, the project brings together the SMEs. Service-Meister will realize an open
accumulated innovative power of research AI platform for all maintenance procedures.
partners (Beuth Hochschule, KIT, Fraunhofer In order to develop AI functions in use cases
ISST, University of Koblenz, and Westfälische and to test them in practice, the project is
Hochschule), technology partners (USU, based on tandems between industrial com-
inovex, grandcentrix, and Trusted Cloud), panies and implementation partners.
24SIWECOS – on the safe side
SIWECOS stands for “Secure Web- SIWECOS Hoster Service cyber security. The project was supported
sites and Content Management until the end of 2019 by the German Fed-
Systems”. With the service, eco helps A service for web hosters doesn’t just com- eral Ministry for Economic Affairs and En-
small and medium-sized enterprises municate active critical security vulnerabil- ergy (BMWi) as part of the “IT Security in
(SMEs) to detect and fix security ities. It offers filter options to prevent cyber Business” initiative.
vulnerabilities on their websites. attacks on the server side without a hoster
having to take immediate action before they Benefits for you
Several website scanners are made avail- reach the customer. This reduces the num-
able for this purpose, with these conduct- ber of successful attacks in the long term • A quick check that provides an initial
ing security checks on registered websites and increases security on the Internet. At overview of security vulnerabilities on
on a daily basis. If a security vulnerability the same time, end users are protected from websites, without the necessity for
is found, the website operators receive an high financial losses and possible data loss. registration
automatic notification and additional rec- More than 80 German and international re- • An intensive check, which monitors
eco – Association of the Internet Industr y
ommendations on the project website to cipients have already joined the SIWECOS registered websites daily and uncovers
close this vulnerability. Hoster Service. vulnerabilities
• Individual notifications and concrete
In addition, SIWECOS offers a quick check Strong partners recommendations for action
with a restricted range of functions, which • Skilled contact persons with extensive
is available to every website visitor without SIWECOS is a cooperation between eco experience in the field of IT security
prior registration. (project management) and the Ruhr Uni- • And all of this completely free of
versity Bochum. The project is technically charge
In order for users to be able to directly ac- supported by CMS Garden and Hackmanit.
cess their current scan results, plug-ins exist The focus, on the one hand, is on functions Further information and contact:
for various content management systems, for secure company websites, with concrete siwecos.de/en
for example for Joomla and WordPress. The recommendations for action in the event of info@siwecos.de
registration for SIWECOS and the use of the damage. A second focal area is on aware-
service are free of charge. ness-raising among SMEs in the area of
25Datacenter StarAudit for eco Legal
Star Audit (DCSA) cloud providers Consultations
Since 2005, eco authorized auditors have As an international certification system, With a strong team of lawyers, each with
been objectively assessing the infrastruc- StarAudit (provided by EuroCloud) supports different areas of specialization, we at eco
ture and services of data centers through both providers in the conceptual design of have been focusing for many years on le-
means of the DCSA – with this being im- their services, as well as users in their se- gal questions regarding all aspects of the
plemented increasingly throughout Europe. lection process. Internet. We provide our collective know-
The DCSA is suitable for any company that how exclusively to our members. Each eco
operates a data center/server room or who The certification scheme audits cloud ser- member receives an annual quota of free
avails of colocation. vices based on a clearly defined set of cri- consultancy hours.
teria. Independent auditors assess the pro-
Regardless of your business model or the viders in areas such as data protection, op- You can put any number of questions to us,
size of your IT area, the DCSA offers you erations, and infrastructure. Users can easily e.g. in the areas of:
the opportunity to transparently and under- find the right provider for them thanks to • Telecommunications, telemedia, and
standably present your redundancy concept, the easy-to-understand star rating. StarAudit competition law
as well as your quality, security, and avail- creates real competitive advantages by re- • Copyright and trademark law
ability. The audit is performed in a timely ducing the need for expensive individual • Remote sales law, GTCB law
manner at a manageable financial cost. The audits and effectively supporting multi-pro- • Liability issues, contract law
seal of quality increases your trustworthi- vider governance. • Data protection law
eco – Association of the Internet Industr y
ness vis-à-vis customers, auditors, banks, • E xamination of search warrants and
and insurance companies. Further information and contact: requests for information
staraudit.org • Youth media protection law
Further information and contact: info@eurocloud.de
international.eco.de/topics/datacenter/ Further information and contact:
dcaudit international.eco.de/legal-consultations
info@dcaudit.de legal.advice@eco.de
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