WHERE FOODSERVICE LEADERS MEET - September 20-22, 2015 Hyatt Regency Reunion Dallas, T X
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WHERE FOODSERVICE
LEADERS MEET
September 20-22, 2015
Hyatt Regency Reunion
Dallas, T X
MUFSO.com
Premier Sponsor Managed & Produced by
September 20-22, 2015
Hyatt Regency Reunion
Dallas, T X
What is MUFSO?
The 56th Annual MUFSO (Multi-Unit Foodservice Operators) conference is where foodservice leaders
meet to get the most current, relevant restaurant business information and share best practices with
industry peers. The conference program features not only the leadership-oriented content that MUFSO
is famous for but also laser-targeted conference pillar educational sessions presented by over 100 of
your industry peers.
Who Attends?
MUFSO attendees represent every segment (large chains, emerging growth chains, multi-concept
operations, high volume independents and on-site establishments) and every discipline in foodservice
(C-suite along with marketing, operations, technology, culinary, finance, franchise, supply chain,
human resources and foodservice directors).
Where is it?
MUFSO Host Hotel: Hyatt Regency at Reunion Tower
300 Reunion Blvd
Dallas, TX 74207
Discover one of the city’s most consistent AAA Four Diamond
Dallas luxury hotels where the word “welcome” is more than a
greeting. Enjoy the ultimate convenience of being adjacent to
the historic district and minutes from the train (connected via
underground concourse) and business, sports and shopping
meccas of the city when you stay at the Hyatt Regency Dallas at
Reunion.
MUFSO Rate: $219 per night (single/double)
Rate valid until August 28, 2015. After this date, rate and
availability is not guaranteed.
Call 888-421-1442 or visit www.mufso.com
and click on Travel tab.
2 mufso.comT h e T O P 5 R ea so n s
Y ou N eed to Att en d M UFS O
1. Fantastic content presented
by very smart people
Over 30 educational sessions on topics presented by over
100 of your industry peers
2. M
ind blowing
keynote speakers
KISS front man, Gene Simmons, will help you unleash
your inner Rock Star; Cheryl Bachelder, CEO of Popeyes
Louisiana Kitchen will dare you to drive superior results by
serving others, and Richard Melman will spark your creative
mojo to help you innovate your way to the top!
3. Inspiring industry superstars
Learn from the leaders and celebrate the 2015 Golden Chain,
Hot Concepts, Best Concept, Norman Award, Richard
Melman Innovator and Operator of the Year.
4. T rending food and
beverage tastings
The epicenter for new menu and product solutions for your
restaurants, visit the Supplier Exchange where you can taste,
sip and socialize with the leading suppliers of everything from
food, beverages, technology, equipment, furniture/décor and
more.
5. Schmoozing at its best!
We don’t play golf at MUFSO, but we certainly know how to
party! Cocktail parties, dinners, refreshment breaks, breakfasts
and after hours at the hotel bar—the environment at MUFSO
provides for an unmatched networking experience.
mufso.com 3Schedule
at a Glance
Sunday, September 20
2:30 pm – 3:30 pmConcurrent Conference Pillar Sessions
3:30 pm – 4:00 pmNetworking Break • Sponsored by Royal Cup Coffee and Saputo
4:00 pm – 5:00 pmConcurrent Conference Pillar Sessions
5:30 pm – 7:30 pmHot Concepts & Best Concept Awards
Sponsored by e*Restaurant from Altametrics
7:30 pm-8:30 pm Shake, Sparkle & Stir: A Mixologist Show Down of Mega Mix Proportions
Sponsored by The Coca-Cola Company
Monday, September 21
7:00 am – 8:00 am Breakfast
8:00 am – 8:15 am Opening Ceremonies
8:15 am – 9:15 am Keynote Address: Me, Inc. – Build an Army of One, Unleash Your Inner
Rock God, Win in Life and Business
Gene Simmons, Legendary KISS front man, entrepreneur, restaurateur &
business book author • Sponsored by e*Restaurant from Altametrics
9:15 am – 9:30 am Networking Break • Sponsored by Royal Cup Coffee
9:30 am – 9:45 am MUFSO’s Kitchen Hero Cook-Off benefitting Share Our Strength’s No Kid
Hungry Campaign • Sponsored by Texas Pete®
9:45 am – 10:45 am Keynote Session: Words with Richard Melman and the 2015 Richard
Melman Innovator
10:45 am – 11:00 am Networking Break • Sponsored by Royal Cup Coffee and Saputo
11:00 am – 12:00 pm Concurrent Conference Pillar Sessions
12:00 pm – 3:00 pm Supplier Exchange
3:00 pm – 4:00 pm Concurrent Conference Pillar Sessions
4:00 pm – 4:15 pm Networking Break • Sponsored by Royal Cup Coffee and Emmi Roth USA
4:15 pm – 5:15 pm Concurrent Conference Pillar Sessions
6:00 pm – 9:30 pm Industry Awards Gala (Reception, Dinner & Awards)
Sponsored by Avocados from Mexico
Tuesday, September 22
7:00 am – 8:00 am Breakfast
8:00 am – 8:15 am MUFSO Highlights
8:15 am – 9:15 am Keynote Address: Dare to Serve: How to Drive Superior Results by
Serving Others
Cheryl Bachelder, CEO, Popeyes Louisiana Kitchen
9:15 am – 9:45 am Networking Break • Sponsored by Royal Cup Coffee
9:45 am – 11:00 am Award Winning CEO Panel • Sponsored by Avocados from Mexico
11:00 am – 12:00 pm Closing General Session • Sponsored by Texas Restaurant Association
12:00 pm MUFSO Adjourns (“To Go” Lunch)
4 mufso.comMind Blowing
Keynote Speakers
Are you ready to Rock?
Legendary KISS front man and
entrepreneur Gene Simmons to
deliver opening keynote address
Monday, September 21 • 8:15 am – 9:15 am
UFSO is getting ready to rock and roll. Gene Simmons,
M
co-founder and front man of legendary band KISS, as well
as entrepreneur, marketing innovator and Rock & Brews
Restaurant brand founder will deliver the opening keynote
address. Who better to help you turn up your volume than
Simmons? He has built a reputation for business acumen,
management style, expansion into merchandising and
licensing, and even digital developments and financial
Sponsored by services. Attendees will receive an autographed copy of
Me, Inc. when you visit e*Restaurant from Altametrics
during the Supplier Exchange on Monday, September 21
from 12:00 p.m.-3:00 p.m.
Words with Richard Melman
& the RM Innovator Award Winner
Monday, September 21 • 9:45 am – 10:45 am
Luminary loves company in this no-holds barred discussion involving widely
renowned restaurant concept developer, Richard Melman and Altamarea
Group’s co-owners, Chef Michael White and Abmass Fakahany—recipients
of the 2015 Richard Melman Innovator Award. Prepare to be inspired and
motivated as these industry figures share their definition of success, tap
into their creative minds and draw on decades of business experience
to generate insights that help you delight your guests and motivate your
employees.
Dare to Serve: How to Drive Superior Results
by Serving Others with Cheryl Bachelder,
CEO, Popeyes Louisiana Kitchen
Tuesday, September 22 • 8:15 am – 9:15 am
Responsible for guiding Popeyes’ dramatic turnaround since taking the
reins of the faltering quick-service brand back in 2007, Cheryl will discuss
her management philosophy and strategies for success as she focuses on
her latest book, “Dare to Serve: How to Drive Superior Results by Serving
Others.” It will be a presentation foodservice executives will not want to
miss.
mufso.com 5Fantastic Content
Conference Pillars
Sunday, September 20 • 2:30 pm – 3:30 pm
Designing for the Customer of Tomorrow
Whether reimaging units or building new ones, restaurant design matters. Experts share today’s
top trends in design and customer expectations.
Local & Sustainable Menus:
Moving from Buzzword to Action
A menu’s story is more important than ever to today’s consumers. This session will discuss
various ways to layer in local or sustainable menu items — and how best to communicate
those efforts to customers.
Big (Customer) Data: Sponsored by:
How to Get It, What to Do With It
Learn how to collect, analyze, protect and monetize today’s data deluge.
Chef-Casual: The Next Consumer Sweet Spot
Consumers want choice, control and customization, but aren’t willing to sacrifice food quality.
Learn from brands meeting that sweet spot with new “chef-casual” concepts.
Lessons from the NRN Power List
Hear from industry game changers on what you need to know to lead in today’s changing
landscape.
Sunday, September 20 • 4:00 pm – 5:00 pm
Restaurant Tech: How Much Human in the Recipe?
Tablets, kiosks and online or mobile ordering are taking parts of hospitality out of the restaurant
service equation. Hear from operators that are making it work with the right mix of high-tech
and high-touch.
Creating the Crave Sponsored by:
Craveable has become the buzzword in menu development. Learn the keys to
creating dishes that customers love, and discover the ingredients and flavors
that they’ll be craving next.
Beyond Selfies: Are Your Customers the
New Marketing Department?
Today’s best social content comes from the customer. Learn how to develop brand advocates
and use the power of the fan to share your message.
Hot Concepts: Behind the Sizzle
Hear from the creative minds behind the Nation’s Restaurant News 2015 Hot Concept Award
winners. Learn how these innovative entrepreneurs are growing brands that connect with
consumers and successfully tap into today’s trends.
Franchising Under Attack
The franchise business model is under continued attack, from targeted wage increases to the
“joint employer” ruling. Hear from industry leaders and legal experts on how to take action and
protect your business.
6 mufso.comMonday, September 21 • 11:00 am – 12:00 pm
The Looming Labor Crunch
TDn2K’s Joni Doolin outlines the keys to recruiting and retaining today’s top talent in an
increasingly competitive labor market.
Sponsored by:
Finding the Right Mix for Your Menu
Learn how to strike a balance between effective menu streamlining, on-trend
additions and core menu items.
The Restaurant Hospitality 25:
Kick-Ass Multiconcept Companies
An in-depth discussion with Restaurant Hospitality editor Mike Sanson and the innovative
operators behind the “RH 25: Coolest Multiconcept Companies”
Restaurants Under Fire: Protecting Your Brand Image
With the industry often under attack in mainstream and social media, learn from expert image
management executives about the essentials of modern crisis control.
Growth Masters: The NRN Top 200 Power Players
Talk with NRN’s Top 200 growth brands on driving sales. The
Sponsored by:
Nation’s Restaurant News Top 200 report ranks the largest
restaurant chains and parent companies based on U.S. sales,
unit counts, growth, market shares and other metrics. The
annual, industry leading report has been used as a benchmarking tool for restaurants, suppliers,
distributors and analysts to track restaurant brands, private-equity ownership and segment
growth or decline. Get insight and information from the brands that are rising to the top.
Monday, September 21 • 3:00 pm – 4:00 pm
Killer Mobile Apps
Case study on some of the leading mobile apps in the biz.
Sponsored by:
LTOs that Work
Learn what separates the forgettable flops from the runaway hits, and hear how
to leverage limited-time offers as a powerful brand builder.
Consumer Picks: Lessons from Winning Brands
Top scoring NRN Consumer Picks winners share successful strategies for connecting with
consumers.
Investor Strategies: Who Invests & Why?
Learn from deal makers — private equity firms, hedge funds and lenders — on what makes a
restaurant brand attractive. Discuss the benefits and pitfalls of various investment approaches
to determine what’s right for your business.
In-depth with Food Management’s
“Best of Show” Winner
Participate in an in-depth conversation with FM Best Concepts winner and FM editor Becky
Schilling.
Monday, September 21 • 4:15 pm – 5:15 pm
Presenting Sponsor Sessions:
mufso.com 7Inspiring
Industry Superstars!
Get a Taste of What’s Hot!
You will get the opportunity to meet the creators of these award-winning
concepts during a super-charged interactive panel discussion on Sunday,
September 20th from 4:00 p.m.-5:00 p.m. Then you’ll get to taste their signature
menu items while enjoying cocktails during the annual Hot Concepts and Best
Concept Celebration on Sunday, September 20th from 5:30 p.m.-7:30 p.m.
Sponsored by
Cal Poly Pomona • University of Massachusetts-Amherst • Dickinson (TX)
Independent School District • Sodexo •Restaurant Associates • Tulane
University/Sodexo • School District of Holman (Wisc.) • Beaufort (S.C.) County
School District/Sodexo • Ohio State University Wexner Medical Center
Golden Chain Winners Sponsored by:
Celebrate these industry superstars during a fun filled MUFSO
Awards Gala, sponsored by Avocados from Mexico, on Monday,
September 21st beginning at 6:00 pm with a tasty cocktail
reception followed by a seated dinner and awards presentation.
On Tuesday, September 22 from 9:45 am-11:00 am, the 2015
Golden Chain Winners will join forces to participate on a powerful and lively
panel discussion, moderated by Nation’s Restaurant News Editor-in-Chief, Sarah
Lockyer. Find out what motivates these leaders, what keeps them awake at night
and tap into their insight for future trends.
Peggy Cherng John Gainor John Miller Charlie Morrison Julia Stewart
Co-Founder & President & CEO, President & CEO, CEO, Wingstop Chairman & CEO,
Co-CEO, Panda International Denny’s Corp. Restaurants Inc. DineEquity Inc.
Restaurant Group Dairy Queen
Norman Award Winner
Cheryl Bachelder, CEO, Popeyes Louisiana Kitchen
Operator of the Year
? The Nation’s Restaurant News Operator of the Year Award is selected based
on industry votes. Candidates for this award are comprised of the 2015 Golden
Chain Award winners.
Vote now for Operator of the Year! Visit www.mufso.com and click on the
8 mufso.comBenefitting
Kitchen Heroes Cook for a Great Cause!
Four industry chefs will showcase their supreme culinary skills on September 20. Each
will create an original recipe on the spot that is spiced up with Texas Pete® for an expert
judging panel who will name the 2015 Texas Pete Kitchen Hero to be announced live
on Monday, September 21 at 9:30 am. The winner will have the opportunity to present
a $10,000 donation in their name to Share Our Strength’s No Kid Hungry Campaign
and serve their winning menu item during the cocktail reception at the MUFSO Industry
Awards Gala on Monday, September 21 beginning at 6:00 pm.
Shake, Sparkle & Stir
Sunday, September 20 • 7:30 pm – 8:30 pm
It’s a mixologist showdown that sparkles! Experience
the fun and flavor as top chain mixologists from
across America create innovative new cocktails and
Sponsored by cocktails using Coca-Cola and Seagram’s Specialty
Syrups products as ingredients. See them mix it up,
then taste the results of this fun competition. Watch
as our judges determine who will earn the title as
Grand Champion of the 2015 Coca-Cola Shake,
Sparkle & Stir.Supplier Exchange
Lunch & Learn!
Monday, September 21 • 12:00 pm – 3:00 pm
You’ll find hundreds of products, services and ideas to spice up your restaurant concepts on the
Supplier Exchange exhibit floor. Enjoy the many food samples the exhibitors have cooked up
especially for MUFSO attendees and you won’t want to miss the tasty treats that will be roving the
exhibit hall.
Here’s a partial list of exhibitors: (as of 6/22/15)
Exhibitors Alpha Order Daymark Safety Systems Leahy IFP Reality Based Group
Alba Gelato Dinova LevelUp Red Diamond
Altametrics DMA Litehouse Restaurant Magic Software
American Heart Association Dole Packaged Foods McIlhenny Company/ Restaurant Technologies
Meal Certification Dr. Praeger’s Sensible Foods Tabasco Brand Share Our Strength
Arby’s DTT Surveillance McLane SICOM
Avocados from Mexico Ecolab Mobivity Simplot
Azar Foodservice Edward Don & Company National Cattleman’s Beef SMG
Boyd Coffee Company Emmi Roth Association Smithfield-Farmland Group
Bridgford Fishbowl National Produce Consultants Steritech
Bulk TV and Internet Gardein Protein International Ole Mexican Foods Sugardale/ Freshmarks
Butterball* General Espresso Equipment Open Table Sweet Street Desserts
California Milk Advisory Board Handi-Foil of America OpsMatrix Taylor Company
Coca Cola Company Heartland Payment Systems Paytronix Texas Pete
Columbus Vegetable Oil Heinz Soup Peanut Butter & Company TriMark USA
Consolidated Concepts Henny Penny Pedanco Tyson
CPS Meetings + Incentives, Inc. InMoment Point Blank Software UKROPS Dress Express
Ctuit Software JDA Powerhouse Dynamics Ventura Foods
Daiya Foods, Inc. Jones Dairy Farm PreGel Woodland Foods
Damascus Bakery Karcher NA Procter & Gamble
Interested in exhibiting and sponsorship info?
Please contact Fadi Alsayegh at fadi.alsayegh@penton.com or 216-931-9605
NEW THIS YEAR! Tech Theater
Monday, September 21
Learn from fast-paced, information packed 20 minute sessions presented right on the Supplier
Exchange Floor that are focused on game changing foodservice technology.
Tech Theater Schedule and Presenters
12:30 pm – 12:50 pm
1:00 pm – 1:20 pm
1:30 pm – 1:50 pm
2:00 pm – 2:20 pm
2:30 pm – 2:50 pm
10 mufso.comAs of 6/19/15
Thank you!
MUFSO Sponsors
Premier Sponsor
Presenting Sponsors
Kitchen Hero Cook-Off Hot Concepts Celebration
& Opening Keynote
Industry Awards Gala
Shake Sparkle & Stir
Pillar Sponsors
Attendee Refreshment Badge Holder Room Key
Welcome Break Necklace Arby’s
Package Emmi Roth USA Service Management
Whirley-DrinkWorks! Royal Cup Coffee Group
Saputo
mufso.com 11Fantastic content presented by very smart people
Mind blowing keynote speakers
Inspiring industry superstars
September 20-22, 2015 Trending food and beverage tastings
Hyatt Regency Reunion • Dallas, T X
MUFSO.com
Schmoozing at its best!
Penton PRSRT STD
10117 Princess Palm Avenue U.S.POSTAGE
Suite 575 PAID
Tampa, FL 33610 DENVER, CO
PERMIT NO. 5016
Registration Info
Register TODAY!
Foodservice Operator Registration Fee*: $475 per person
Group Discount: Save 15% if 3 or more are registering at the same time
*MUFSO Foodservice Operator/Attendee Qualification
To register for MUFSO as a foodservice operator attendee, you must be employed directly
by a restaurant operator company or a non-commercial foodservice organization. All
MUFSO registrations are reviewed before approval and confirmation for attendance.
MUFSO reserves the right to request appropriate documentation for confirmation of
employment and may decline any non-qualified registrations. If you have any questions of
qualification, please contact MUFSO at mufso@nrn.com.
Interested in exhibiting and sponsorship info?
Please contact Fadi Alsayegh at
fadi.alsayegh@penton.com or 216-931-9605You can also read
