SENSIDO COLORIST COLOR GUIDE - Sim Sensitive
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S EN SI DO CO LO RI S T
COLOR GUIDE
PROFESSIONAL HAIR COLOR
MANUFAC TURED IN FINL AND
2
3 FINNISH HAIR PROFESSIONALS
Sim Finland Oy | Pallotie 2, 33470 Ylöjärvi, Finland
tel. +358 207 444 700 | www.sim.fi
For more information email us to info@sim.fi or contact your own local distributor.
SOCIAL MEDIA
Sim Sensitive Facebook-pages facebook.com/SimSensitive
Sim Sensitive YouTube chanel youtube.com/SimSensitive
Sim Sensitive Instagram instagram.com/simsensitive
SensiDO Trillion Tones Instagram instagram.com/trilliontones
#SIMSENSITIVE #SENSIDO
Tag us on social media to be featured or send photos of your own creations using
SensiDO products to toimitus@sim.fi
4
Harri Tasanko, International Master Trainer
harri.tasanko@sim.fi | +358 40 486 0140
W E LCO M E
We are very thrilled to welcome you to our creative SensiDO family. Coloring is arguably
the most exciting aspect of hairdressing and as industry professionals we constantly
strive to go hand-in-hand with latest developments and trends. Being a professional
hair color manufacturer it is our goal to offer you high performance products alongside
with top quality education. SensiDO Colorist is a specially created training material to
take you from being a SensiDO color novice to an experienced color user. This reliable
and straightforward guide delivers the latest information on SensiDO products and their
use, to help you create endless shade formulas.
Manufactured in Finland, perfume free SensiDO products are versatile professional
tools that alongside other benefits have a great quality-price ratio giving you true keys
to success. SensiDO colors follow a 3-in-1 concept where permanent and semi-perma-
nent coloring, as well as glossing can all be done using the same color just by changing
the strength and amount of peroxide. This helps you keep your color stock low while
still being able to offer full service range. By choosing perfume free you also choose a
healthy working environment for yourself and your clients.
Welcome to join many professionals around the world creating great hair with SensiDO
every day!
5
ARTIST
VIOLET
ASH
BLONDE
GOLD
S E NS IDO
COLOR
A DV E NTU RE
SensiDO Colorist is a professional guide to help you discover and
work with SensiDO hair colors. This easy to use guide delivers all
the information about SensiDO colors that you need to know to feel
confident. Developed in close co-operation of professionals and chemists
SensiDO colors are designed to deliver maximum intensity lasting results.
Manufactured in Finland SensiDO colors are completely perfume free.
With SensiDO Cream color, SensiDO Quick and SensiDO Absolute hair
colors you can do permanent, semi-permanent and pastel coloring, as
well as glossing just by simply choosing different strength and amount
of peroxide. Limitless creativity empowered by flawless coverage, color
vibrancy and shine.
Each color formula is designed to repair and protect hair during the
process. Conditioning Re-Pair complex and Argan oil in SensiDO Absolute
ammonia free color, contain Omega-3 rich fatty acids and vitamin E that
help repair and strengthen hair, while adding brilliant shine.
7
// S E N S I D O CO LO R FA M I LY //
IDEAL ABSOLUTE QUICK
Cream Color Ammonia free 10 min. quick color
NATURAL /0 SILVER GREY /19 MAHOGANY /5
Full coverage natural shades Ashy grey shades Intensive mahogany shades
INTENSIVE NATURAL /00 GOLDEN RED /34 VIOLET /66
Perfect grey hair coverage Copper shades with red accents Dark intensive violet
ASH /1 RED /4 BROWN /7
Matte ashy shades Perfect dewy red shades Soft chocolate brown shades
GOLD /3 RED GOLD /43 BROWN GOLD /73
Full coverage golden shades Red shades with warm golden accents Soft golden browns
SAND /13 RED MAHOGANY /45 BROWN RED /74
Sophisticated sandy golden shades Red mahogany shades Brown with red undertones
8
// S E N S I D O CO LO R FA M I LY //
JA ZZ ARTIST INTENSE
Intensive red colors Metallics Highlight color
BROWN PURPLE /75 BLONDE ARTIST,
Brown mahogany with cold accents /6, /06, /16, /18, /65, /66, /91 METALLIC 99/
Versatile, beautiful light shades Metallic sheen and pastel accents
INTENSIVE BROWN /77 to light blonde hair
Intensive, strong brown shades MIX TONES ( only shade / 9A)
Mix tones INTENSE,
SPECIAL BLONDE 12/ HIGHLIGHT COLOR S/
Strong accents with up to 4 levels JAZZ, INTENSIVE RED Highlight shades for balayage, somber
lighter abilities. Can be mixed /444, /443, /344, /446, /556 and ombre coloring techniques.
into other colors. Intensive shades from mahogany to pink Lifts up to 4 levels.
Available in Cream Color option Available in Absolute series Available in Quick series
9
// S E N S I D O PE R OX I D E S //
OXIDANT OR CREME DEVELOPER?
SensiDO SensiDO
Product
Creme Developer Oxidant SENSIDO OXIDANT
SensiDO IDEAL x x Perfume free, liquid peroxide. Creates a gel-like, easy to apply consistency. In-
novative S.O.C.S.- technology delays oxidization of the ready color mass, provi-
SensiDO ABSOLUTE x x ding additional time for color application for example in multiple color applica-
SensiDO QUICK x x tion. We especially recommend it to be used when coloring grey hair, or when
using lifting color and trendy bright shades. It is not recommended to use with
SensiDO JAZZ x x
Sensido Blonde bleaching powders as well as SensiDO Magic Bleaching Paste.
SensiDO ARTIST x x Available in strengths 2,1%, 3%, 6%, 9% and 12%
SensiDO INTENSE S/ -series x x
Tip: Add a necessary amount of SensiDO Color Mass Thickener to the ready
SensiDO SPECIAL BLONDE 12/ -series x x color mixture to make highlights without using foil. Exception: When hair color
SensiDO Blond x level difference is higher than 4 levels or color difference is too high (e.g. Jazz
vs. Blonde)
SensiDO Blond (ammonia free) x
SensiDO Creative 7.0 Bleach Powder x SENSIDO CRÈME DEVELOPER
SensiDO Magic Bleaching Paste x Perfume free, cream peroxide. Creates easy to use color and bleaching mixtu-
re. Easy to mix with SensiDO colors. Creates ideally thick, but easy to spread
SensiDO Magic Color x x consistency. Available in strengths 0,9%, 2,1%, 3%, 6%, 9% and 12%
SensiDO Magic Bleaching Paste + Color x
COLOR USE INSTRUCTIONS PEROXIDES
Development % Vol. USE
Coloring Peroxide Mixing ratio
time
Glossing 0,9 % 1:1, 1:2 1–30 min. 0,9 % Vol. 3 Glossing
Semi-permanent 2,1 % / 3 % 1:2, 1:3 10–40 min.
Permanent 3 % / 6 % / 9 % / 12 % 1:1 30–40 min. 2,1 % Vol. 7 Semi-permanent coloring
Glossing ( Quick) 0,9 % 1:1, 1:2 1–10 min.
Semi-permanent coloring, tone
Semi-permanent (Quick) 2,1 % 1:2 10 min. 3% Vol. 10
to tone or darker
Permanent (Quick) 2,1 % / 3 % / 6 % 1:1 10 min.
Tone to tone, darker or 1 level
Special Blonde 12/ -series 6 % / 9 % / 12 % 1:2 30–60 min. 6% Vol. 20
lighter
ARTIST, Metallic colors 99/ -series 2,1 % / 3 % 1:1 1–30 min.
ARTIST, Pastel colors 99/ -series 2,1 % / 3 % 1:2, 1:3 1–15 min. 9% Vol. 30 2 levels lighter
1:1, shades
INTENSE, S-series highlight color 3 % / 6 % / 9 % / 12 % S/16 and S/36 max. 50 min 12 % Vol. 40 3–4 levels lighter
1:2
10// COV E R I N G G R E Y //
AT T N! R E M E M B ER TO U S E A G EN ERO U S
A M O U N T O F CO LO R M A S S W H EN
CO LO R I N G G R E Y H A I R, W H I CH
I S U S U A L LY M O R E T H A N D U R I N G
N O R M A L H A I R CO LO R I N G.
WHAT TO PAY AT TENTION TO?
Completely grey hair is clear, as hair is lacking pigments (natural or artificial
pigments). Most often hair is not completely clear, but a combination of naturally
colored, grey and clear hair.
When coloring grey hair it is important to pay attention to the level of grey,
which then defines the shade, as well as peroxide choice, often resulting in 3%.
The higher the amount of grey hair, the more Natural, Intensive Natural or Gold
series shades we will need to add.
100% grey hair coverage with Natural /0, Intensive Natural /00 and Gold /3
series.
Amount of grey hair Amount of color Peroxide
Less than 20 % Trendy color can be used alone 3%
1/3 Natural-, Intensive Natural- tai Gold-series
20–50 % 3%
or 2/3 of other trendy color shade
1/2 Natural or Gold series color shade
50–70 % 3%
and 1/2 of other trendy color shade
2/3 Natural or Gold series color shade
70–100 % 3%
and 1/3 other trendy color shade
Always use 3% SensiDO Oxidant when coloring grey hair.
Attn! Intensive Natural is meant to be used to cover very stubborn grey hair.
11// S E N S I D O U S E I N S T R U C T I O N S //
PERMANENT COLORING
Peroxide choice
3% Tone to tone, darker as well as grey hair coverage
6% Tone to tone, darker or 1 level lighter
9% 2 levels lighter
12 % 3–4 levels lighter
Mixing ratio: 1:1 | Processing time: 30–40 min.
SEMI-PERMANENT COLORING
Peroxide choice
3 IN 1
2,1 % Tone to tone or darker
3% Tone to tone or darker
Mixing ratio: 1:2 or 1:3 | Processing time: 10–40 min.
GLOSSING
Peroxide choice
0,9 % Glossing
Mixing ratio: 1:1 or 1:2 | Processing time: 1–30 min.
INTENSE - S/ -series ARTIST - 99/ -series SPECIAL BLONDE - 12/ QUICK - 10 minutes quick color
-series
Peroxide choice Peroxide choice Hapetteen valinta
Peroxide choice
3% Tone to tone 0,9 % Glossing 0,9 % Glossing
6% 1 level lighter
6% 1 level lighter Tone to tone 2,1 % Semi-permanent
2,1 % 9% 2 levels lighter
or darker
9% 2 levels lighter Tone to tone
12 % 3–4 levels lighter 3%
Tone to tone or darker
12 % 3–4 levels lighter 3%
or darker
Mixing ratio: 1:2 or 1:3 Tone to tone
Mixing ratio: 1:1, shades S/16 and S/36 Processing time: 30–60 min. 6%
Mixing ratio: 1:1 or 1:2 or darker
1:2 Processing time: max. 50 min.
Processing time: 1–30 min.
Attn.! Highly alkaline S/-series are not suitable for on-scalp Mixing ratio: 1:1 tai 1:2
application. With on-scalp application the S-series shade can
be only up to 1/3 of the total color mass. Processing time: 10 min.
MIX TONES Mixing ratio
Adding mix tones to intensify chosen color shades E.g. Color 40 g + Mix tone 5 g
+ Peroxide 40 g
/0 Does not contain pigments, used to reduce color intensity.
/3 and /4 Do not contain oxidizing pigments, can be used as direct color, lasts around 6–10 washes Reducing color intensity
/6, /8, /9A and /9B Contain oxidizing pigments
When using /0 remember that mixing
/9A Strong grey undertone for dark hair ratio of 1 part chosen shade + 1 part
/9B Strong grey undertone for light hair /0 + 1 part peroxide will result in a 1
Mix Tones-shades can be added to all SensiDO colors. End result intensity directly depends on the amount of added Mix Tone shade.
level lighter shade than the chosen shade.
12// S E N S I D O M AG I C - L I G H T E N I N G H A I R CO LO R S YS T E M //
Simultaneously color
and bleach up to 6 levels. Desired
end result when applied to hair from
darkest (level 2) to bright
red and cool blonde
(level 10)!
SENSIDO MAGIC COLOR USE MIXING SHADES TOGETHER
Mixing ratio 1:1:2 40 g SensiDO Magic Color : SensiDO MAGIC shades can be mixed with each other, which offers you end-
40 g SensiDO Magic bleaching paste : 80 g SensiDO peroxide less shade possibilities. Attention: Do not mix these shades with other SensiDO
Colors.
SENSIDO MAGIC COLOR USE ON
PREVIOUSLY HIGHLIGHTED HAIR AFTER COLORING
1. Apply SensiDO Magic color mass to the darkest hair first After development time use SensiDO Color Seal emulsifier that will help you
and follow the development time. lock the hair color in. Apply generously, emulsify and rinse. Use conditioner.
2. After the development time, wet hair and spread color
through previously highlighted hair using a comb.
Shade With heat Without heat
3. Continue development time by 3–5 minutes and follow
with ‘After coloring’ Light shades 15–30 min. 20–40 min.
Red shades 30–45 min. 40–60 min.
SENSIDO MAGIC COLOR USE ON
PREVIOUSLY BLEACHED HAIR ATTN! Heat intensifies the color efficiency and adds intensity.
Follow color processing, during the intended development time.
SensiDO MAGIC color can also be used separately from the SensiDO
MAGIC bleaching paste, mixing it with conditioner. Attention! /16
and /71 are not suitable for application on level 9 and lighter. Attention! The end result might differ from the one presented in color
chart if hair has been previously colored black or dark brown.
Mixing ratio with conditioner 1 : 3
20 g SensiDO MAGIC color : 60 g Conditioner
SensiDO Magic Color Paste
Hairlevel SensiDO Magic Bleaching Paste SensiDO Peroxide
/54, /56, /47, /64, /44, /34, /74, /71, /16
ATTN! /16 and /71 are not suitable
10 for level 9 and lighter 2,1 % tai 3 % (7 vol. tai 10 vol.)
ATTN! /16 and /71 are not suitable
9 for level 9 and lighter
2,1 % tai 3 % (7 vol. tai 10 vol.)
8 2,1 % tai 3 % (7 vol. tai 10 vol.)
7 2,1 % tai 3 % (7 vol. tai 10 vol.)
6 2,1 % tai 3 % (7 vol. tai 10 vol.)
5 3 % tai 6 % (10 vol. tai 20 vol.)
4 6 % tai 9 % (20 vol. tai 30 vol.)
3 6 % tai 9 % (20 vol. tai 30 vol.)
2 6 % tai 9 % (20 vol. tai 30 vol.)
13// S E N S I D O S I M PL E X B O N D E R //
YOU NEED
ONLY ONE ACTIVE
COMPONENT!
PERFUME FREE
C O S T- E F F E C T I V E V E R S AT I L E
REVIVES EVEN MOST
DAMAGED HAIR , LEAVING EFFICIENTLY PROTECTS
IT LOOKING SHINY HAIR DURING COLORING
AND SMOOTH AND BLEACHING PROCESSES
EASY TO USE
R E PA I R S E X I S T I N G D A M A G E S AND APPLY
STRENGTHENS HAIR AND
VEGAN IMPROVES COLOR ENDURANCE
NEW INNOVATIVE TECHNOLOGY SIMPLEX BONDER
SensiDO Simplex Bonder prevents hair disulfide bonds from breaking, repairs INTENSIVE CONDITIONING TREATMENT
previously broken bonds and strengthens hair. Improves hair color endurance Simplex Bonder is a completely new repairing and strengthening intensive treat-
and protects hair from damages caused by mechanical stress. SensiDO Sim- ment product. Simplex Bonder repairs most damaged hair, transforming it into
plex Bonder will help reinforce even most damaged hair, making it look shiny gorgeous and strong hair full of shine. Simplex Bonder can be used simply as
and smooth. Product efficiency is built upon simultaneous hair protection, an intensive conditioning treatment also it can allow to color or bleach even
repair and strengthening. These qualities make this product a versatile tool most damaged hair. If client’s hair is in a really bad condition, perform Simplex
to use during coloring and bleaching processes, perming, relaxing and keratin Bonder-intensive conditioning treatment 1–3 days prior to coloring or bleaching
treatments, as well as an intensive conditioning treatment. SensiDO Simplex
Bonder is suitable for all hair types and conditions, and performs great in both INTENSIVE CONDITIONING TREATMENT
processed and virgin hair.
Water: Simplex Bonder:
COLORING + SIMPLEX BONDER 70 % 30 %
Color: Peroxide: Simplex Bonder: 70 ml 30 ml
1 part 1, 2 or 3 parts 0,1 parts Mix 70 % of water and 30 % of Simplex Bonder in an applicator bottle. Saturate
40 g 40–120 g 4g dry hair with the mixture from roots to ends and brush through. Leave on for
15 minutes or longer. Do not rinse, simply apply hair mask directly on top, from
Do not increase strength of peroxide! Measure the necessary amount of Sim- roots to ends (e.g. DS Intensive Moisture Mask). Leave on for 15 minutes or
plex Bonder to add to the color mixture. The amount of the peroxide does longer. Attn. You can prolong product’s processing time; the longer processing
not alter the amount of Simplex Bonder. Prepare the mixture according to the time, the better end results of the treatment, but always remember to rinse
instructions of the colorant used. First mix color and peroxide together, only off the product in the end. Rinse off, wash and condition hair with products
then add Simplex Bonder. Choose the strength of the peroxide according to of your choice.
the colorant instructions. Attn. Do not increase the strength of the peroxide.
After processing time rinse hair thoroughly, wash and condition with products
of your choice.
HEAT
If you want you can use heat with Simplex Bonder. Remember to follow the process clo-
sely, checking regularly every 3–5 minutes. If hair heats up during bleaching process, it is
caused by metals and minerals accumulated in the hair from water, not by Simplex Bonder.
Immediately rinse the bleaching mixture out of the hair. Temperature cannot exceed 40 ˚C
and processing time cannot be longer than 20 minutes.
14// S E N S I D O T ECH N I C A L PRO D U C T S //
SENSIDO PRO COOLER SENSIDO COLOR MASS THICKENER
Perfume free pigment admixture. To be used in combination with a bleaching Liquid SensiDO Color Mass Thickener will help you adjust hair color mass con-
product or lifting hair color to effectively neutralize yellow tones and warmth sistency for perfect application and versatile use. Add the thickener to ready
in end results. Can be used with conditioner to add brightness to already color mass and mix thoroughly. For desired color mass consistency add around
bleached, lightened hair. The product can be used only with bleaching or con- 1 g of the thickener to 50 g of ready color mixture. Size 100 ml.
ditioning products. Due to high pigment level consistency we recommend to
use protective gloves when handling it. Size 250 ml. SENSIDO PRE-PIGMENTATION FOAM
Pre-pigmentation foam is used when you wish to color hair three or more
SENSIDO COLOR REMOVER levels darker. The purpose of this foam is to fill hair with missing pigments, add
Gentle foaming liquid to remove color stains from skin. Quickly and easily re- intensity and improve color endurance. If needed pre-pigmentation foam can
moves permanent and semi-permanent color stains from e.g. forehead, ears, also be used for post-pigmentation, to add depth or neutralize unnecessary
neck line or hands. Size 100 ml undertones. Size 150 ml.
SENSIDO SKIN PROTECTION Three different shades
Skin protection cream that prevents hair line from coloring during semi-per- Desired darkness level 2 – 6 → Warm Red
manent and permanent coloring. Easy to wash off. Size 100 ml Desired darkness level 6 – 8 → Soft Orange
Desired darkness level 8 – 10 → Sunny Gold
SENSIDO COLOR SEAL
SensiDO Color Seal emulsifier to visibly improve hair color durability and
depth. Apply generous amount after color development time and emulsify. Pigmentation chart
Rinse hair with water only after emulsifying. No need to use shampoo. Size Level Color
1000 ml
Extra Light Blonde 11 White
Lightest Blonde 10 Yellow
HOW DOES SENSIDO COLOR SEAL WORK Very Light Blonde 9 Yellow
Light Blonde 8 Yellow Orange
Medium Blonde 7 Orange
Dark Blonde 6 Red Orange
Light Brown 5 Red
Hair after coloring Hair after SensiDO color seal use Medium Brown 4 Red
Dark Brown 3 Red
Black 2 Red
15// S E N S I D O M ATCH //
S EN S I D O M ATCH I S A N I N T EN S E D I R EC T DY E L I N E.
V I V I D, B O L D A N D V I B R A N T CU S TO M M A D E CO LO RS.
BLACKOUT / Highly intense and long-lasting black direct dye intensifies and enhances dark hair
color retention, adding a beautiful shine.
SMOKEY / Dark grey color to create beautiful graphite grey tones.
PLATINUM / Intense and long lasting direct dye to enhance cool undertones in the hair. Neutralizes
undesirable warmth. To create a soft nuance mix with Clear diluter.
COFFEE / Cool brown shade, to dye and enhance cool undertones in the hair.
CAR A MEL COPPER / Natural copper shade enhances hair color retention, adding radiance and
a beautiful shine.
CLASSY RED / Cool red direct dye. Create a pastel color by slowly mixing small amounts with Clear
diluter.
FIREBALL [neon] / A neon orange shade that glows under the UV-light.
ELECTRIC VIOLE T / Vivid violet shade to color and enhance cool undertones in the hair. Create a
beautiful lavender shade by adding small amounts of direct dye into the Clear diluter.
MIDNIGHT BLUE / Create beautiful pastel shades, like baby blue or a fashion denim, by adding
direct dye into the Clear diluter.
MERM AID / Vivid turquoise shade to dye and enhance turquoise colors in the hair.
UNICORN PINK [neon] / A neon pink shade that glows under the UV-light. Create a beautiful baby
pink shade by adding direct dye into the Clear diluter.
HELLO BANANA [neon] / A neon yellow shade that glows under the UV-light.
CLEAR [white base] / White creamy diluter to mix with SensiDO Match direct dyes to dial down
the color or create an amazing pastel option. Mixing pastels or reducing intensity? Slowly add small
amounts of Clear diluter into the direct dye pigment mixture until you reach the desired shade. The
more Clear diluter you add, the lighter and more translucent is the end result. Easy! To achieve an
ultimate light pastel shade end result, hair needs to be pure blonde.
APPLICATION / Apply evenly to dry or towel-dry hair. Process for 10-20 minutes and rinse tho-
roughly. Attn.! Wear suitable gloves, protect your clothes and avoid getting color onto the skin. Can
stain towels/sheets when wet.
16// S E N S I D O M I X & M ATCH //
S EN S I D O M I X & M ATCH I S M E A N T
FO R PRO CE S S ED H A I R
Pigment-rich perfume free color conditioner Mix & Match colors processed Individual color conditioner is created
hair, improves hair color and shade intensity, adds shine. You can create a per- by mixing 5 SensiDO Mix & Match
fect color match to any of the 136 SensiDO colors from the chart or prepare base colors (available in 1000 ml)
your individual vivid, metallic, pastel or any other IT shade. Customized Mix
and Match color conditioners are not ready available for sale from the shelf, Mix & Match White
making them unique for your clients as an after-care product perfectly mat- Mix & Match Cyan
ched to their hair color. Mix & Match Magenta
Mix & Match Yellow,
WHY CHOOSE SENSIDO MIX & MATCH? Mix & Match Black
• Highly pigment rich
• Renews and add depth to current color
• Improves hair color durability between colorings
• Adds incredible shine
• Endless color possibilities
• Easy to color light hair e.g. into bright pink
• Lasts about 6-8 washes, depending on hair
• Great product to offer as an additional service to clients who
came for a haircut or sell for home use
17// CO LO R W H E E L & PI G M E N TAT I O N CH A R T //
/91
/06
10/3
/73
• Shades are grouped in the color wheel
• All shades are created from 3 primary colors Colorwheel numbering
• Secondary colors are orange, violet and green /1 Ash
• Secondary colors are created by mixing 2 primary colors /2 Green
• Two colors opposite each other in the color wheel are called /3 Yellow
complementary /34, /43 Orange
• Complementary colors neutralize each other /4 Red
/5 Mahogany
Yellow Violet /6 Violet
Blue Orange /7 Brown
Red Green /8 Blue
/9 Grey
Pigmentation chart
Level Color
Extra Light Blonde 11 White
Lightest Blonde 10 Yellow
Very Light Blonde 9 Yellow
Light Blonde 8 Yellow Orange
Medium Blonde 7 Orange
Dark Blonde 6 Red Orange
Light Brown 5 Red
Medium Brown 4 Red
Dark Brown 3 Red
Black 2 Red
18// N OT E S //
19simsensitive Sim Sensitive
#sensido #simsensitive #finnishhairprofessionals
Sim Finland Oy
Pallotie 2, 33470 Ylöjärvi
info@sim.fi | www.sim.fiYou can also read
