ROSE BOWL RENOVATION ROUNDUP - Honoring the Past Preparing for the Future
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
January 2012
Honoring the Past ~ Preparing for the Future
ROSE BOWL RENOVATION ROUNDUP
It’s year two of the Rose Bowl renovation, and we’re back with more information about the
activities and people involved in this massive project. We hope you like our new format. For
more information about the renovation, visit rosebowl-renovation.com/updates-information.
WHAT’S NEW?
Phase 2 renovations are underway to ensure fan safety and that their Rose Bowl experience is
pleasurable. This set of renovations includes north-end field wall reconstruction, four widened tunnels,
which includes additional intermediate aisles, and construction of six of eight new electrical enclosures for
the energizing of the new 127 KV power service.
How many seats and parking spaces will be lost?
Tunnel widening: About 30 seats lost per widened tunnel
New aisles: Between 75 and 100 seats lost for each added aisle
Concourse widening: About 30 parking spots will be lost
The ongoing press-box work is
unique because it involves breaking
down and building up the structure
simultaneously — an exercise that
must be completed in time for UCLA to
kick off its 2012 season in September.
Most projects of this magnitude break
everything down before rebuilding. To
meet this challenge we’ve put on a
second shift for 12 days (January 9-
24) from 6 pm to about 2 am. All
noisy activities are performed during
the day shifts.
When completed, the new press
box will provide catering services and
premium seating for 54 new suites, 48
four-seat loge boxes and 1,180 club
seats featuring approximately 4,000
and 15,000 square foot lounges. It will
Rose Bowl Renovation Roundup
accommodate the media, coaching staffs and premium-seating ticket holders. Current press-box capacity
(for fans, media and production) is about 1,000. The new capacity will be about 3,000.
Phase three in 2013 will involves completion of the press box, as well as work on two north tunnels,
field-level entrances and exits, field wall restoration and installation of new field-level advertising panels,
new south restrooms and south
restroom building remodels and
improvements to concourse
concession stands, restrooms,
entry gates and the perimeter
fence.
A 5 by-42-foot Honda sign
now sits atop the stadium's new
state-of-the-art video board on
the north end. The Honda sign's
letters are painted red and are
illuminated by red LED lights.
American Honda is a 50-year
partner of the Tournament of
Roses and a presenting sponsor
of the Rose Parade. Thanks to
Honda America for its continued
support.
THE GAP
Looming deadlines and a growing financial gap are being addressed by the Rose
Bowl Operating Company (RBOC) and the project team. RBOC approved changes in
the scheduling and construction methodology of the press box to improve the chances
the project will be completed within budget and scope. The addition of the 12-day
second shift for press box work illustrates the flexibility required to bring the project in
on budget.
The RBOC Ad Hoc Committee conducted a detailed analysis of the construction
program and budget late last year. The committee will continue to review all remaining
program elements and prioritize potential deferments that they will discuss with the key Rose Bowl
tenants, UCLA and Tournament of Roses. For more information, visit rosebowlrenovation.com.
HONORING THE PAST
Construction and upgrades always have been a part of Rose Bowl’s “life.” Many decades ago six
steel towers with floodlights were installed around the stadium — night lighting was "born" at the Rose
Bowl. The achievement was commemorated in 1929 with the Pageant of Lights. Five thousand local
residents attended and witnessed internationally renowned Michio Ito perform his famous Shadow Dance.
Also, Pasadena Community College dancers, dressed in costumes of sateen bodices and seersucker
sleeves and skirts that flowed to the ground, danced to Tchaikovsky, Chopin, Grieg and Dvorak according
to Ito’s choreography. Source: Pasadena Museum of History
Page 2 — January 2012
Rose Bowl Renovation Roundup
ROSE BOWL MEMORY
Joseph R. Sanchez
“My family has been involved with both the Tournament of Roses and Rose Bowl Stadium construction. My
grandfather, Thomas Sanchez (deceased in 1985), had a landscaping and cement business. He landscaped
many of the homes in the neighborhoods that surround the Rose Bowl and helped with the original cement
work for the stadium. My grandparents lived in Pasadena for nearly 77 years, just off the parade route on
Palmetto Drive. As a child, we would often stay with them, and I recall watching many horses being
prepared for the parade across from her house, just next to the Bekins Van Lines building. I was
particularly fascinated by the saddles, many with beautiful silverwork. My uncle Larry was a white suiter
and I remember he used to drive one of the scooters along the parade route and did so for years. I have
great memories of the parade and going to the games at the Rose Bowl Stadium. Even though I now live
in Colorado, my memories endure and I look forward to doing what I can to help these Rose Bowl
memories live on.”
Do you feel the same as Joseph Sanchez?
Would you like to help us ensure that the renovation is successful?
If so, we’re exploring a commemorative brick program that would enable you to honor a loved one or cite
a Rose Bowl memory that will also help us preserve our community treasure. Want more information?
Email Audrey O’Kelley at aokelley@rosebowllegacy.com.
THE ROSE BOWL LEGACY CAMPAIGN
The Rose Bowl Legacy Campaign continues to make
headway despite the economic challenges. The
campaign is currently in its “quiet phase,” with lots of
hard work ongoing and with some good news to come in
the months ahead.
Western Asset and the Rose Bowl Legacy Campaign
teamed up to draw attention to the private fundraising
efforts for the stadium's multimillion-dollar renovation
with a float in this year’s Rose Parade. The 55’ float,
"Imagine in America," celebrated some of the nation's
most iconic symbols and people with a "tree of heroes"
including firefighters, athletes, soldiers, educators,
farmers and more, topped with an American bald eagle.
It won the National Float Trophy.
"We are excited about the renovation to modernize the
stadium, and we're trying to do our part in raising the
funds to ensure the success of that project," said
Western Asset President and CEO Jim Hirschmann,
chairman of the board of the Legacy Campaign. "The
historic legacy of the Rose Bowl will be maintained, and
the float calls attention to that history that has been
such a great part of America." Check out the campaign’s
new website at rosebowllegacy.org.
Page 3 — January 2012
Rose Bowl Renovation Roundup
PREPARING FOR THE FUTURE
A great kick off to 2012 and congratulations go to Tournament of Roses’ 2011-2012 President Rick
Jackson, Interim Executive Director Bill Flinn, staff and volunteers and Rose Bowl Stadium General
Manager Darryl Dunn and his staff.
The parade and game took place under a cloudless sky, on time and with gorgeous 80 degree weather.
The Wisconsin Badgers, champions of the Big Ten Conference, returned for a ninth time and the University
of Oregon Ducks, Pac-12 Conference champions, returned for a sixth.
Both played an exciting 98th Rose Bowl Game with the winner’s trophy
going to the Ducks for their 45-38 win, their first Rose Bowl Game win
since 1917!
The winner’s trophy is created by Tiffany & Company. Master artisans
employ age-old techniques - spinning, silversmithing, chasing, etching
and polishing nearly sixteen pounds of sterling silver in the trophy that
stands nearly twenty-one inches tall. Rose Bowl Game fans had the
opportunity to stop by the Pasadena Tiffany & Co. store to view the
official trophy and have their photo taken. Tiffany estimates that over
300 people visited the store to view the trophy.
Rose Bowl Game® legends Ron Dayne, Dick Enberg and George
Fleming make up the 2011 Rose Bowl Hall of Fame class installed at
the Rose Bowl Hall of Fame Induction Ceremony December 31, 2011,
at the Pasadena Convention Center.
The Hall of Fame was established in 1989 to pay tribute to members of
the Rose Bowl Game who have contributed to the history and
excitement of the game, and those who embody the highest level of
passion, strength, tradition and honor associated with The Granddaddy
of Them All®.
IS AN NFL TEAM COMING TO LA?
The City of Industry's Grand Crossing project, forged by billionaire developer Ed Roski Jr. of Majestic
Realty, and entertainment giant Anschutz Entertainment Group's proposed Farmer's Field in downtown Los
Angeles are vying to bring the NFL back to the area. National Football League Commissioner Roger
Goodell called Los Angeles a very "viable market." He believes millions of fans in this market want to see
football return to LA, but he noted that bringing a team back for the 2012 season was doubtful.
WILL THE NFL PLAY IN THE ROSE BOWL
WHILE A NEW STADIUM IS BUILT IN LA AREA?
City Manager Michael Beck reports that the city is not currently negotiating with the NFL. “However, when
the City becomes reasonably certain that the NFL will return to LA, and there is a real opportunity for the
Rose Bowl to be considered as a temporary home we will complete an Environmental Impact Report.
There would have to be a real revenue opportunity for both the stadium and the city," Beck said.
Page 4 — January 2012
Rose Bowl Renovation Roundup
The City would also have to determine how to pay for the EIR, which could cost more than $300,000.
Although some residents have not embraced the idea of an NFL team playing in the Rose Bowl, even for a
short period, Beck said that such an arrangement could fill the renovation financing gap and stimulate the
local economy at a time sales tax revenues are down to 2003 levels. Darryl Dunn said “I expect that
within the next 30 to 60 days we’ll have a better idea if we’re going to proceed.”
WE WANT TO HEAR FROM YOU!
Send your questions and comments to
Audrey O’Kelley at aokelley@rosebowllegacy.com.
Honoring the Past ~ Preparing for the Future
Honoring the past ... Preparing for the future
Page 5 — January 2012You can also read
