RISE OF THE DOCTORPRENEUR - Private Practice

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RISE OF THE DOCTORPRENEUR - Private Practice
SPRING 2013

The quarterly management magazine for health care professionals

                                                                                     THE GIFT OF GIVING
                                                                   How to establish a charitable foundation

                                                                                         GOOGLE GLASS
                                                                           Wearable technology to change
                                                                                      the face of medicine

                                                                                            YOUR PEOPLE
                                                                              The right staff will save time,
                                                                                        money and energy

                                                                      RISE OF THE
                                                                  DOCTORPRENEUR
                                                                                      Medicine + business
                                                                                     can change the world
RISE OF THE DOCTORPRENEUR - Private Practice
CONTENTS

           Click on titles to go
           directly to each article

           4    The Editor’s Welcome
           6    Upcoming Courses & Workshops
           8    The Private Practice Events
           12 Economics & Markets

12
              Chris Caton’s take on the economy
           14 Accountancy
              Acquiring property within super
           16 Medical Defence
              Mitigating a range of risks
           20 Estate Planning
              An overview of philanthropic options

32         24 Finance Product
              A credit card with medical benefits
           26 Medical Billing
              Getting to grips with Telehealth
           32 Technology
              A close look at Google Glass

38         34 Design
              Five steps to renovation success
           38 Insurance
              Trauma insurance and your options
           42 Staff
              The importance of good hiring
           48 Property

42            Key considerations for investors
           53 Succession Planning
              Selling your practice at the right price
                                                         Cover image: Dr Sam Prince, Chairman and Founder
           54 Technology                                 of One Disease at a Time.
              Big Data and the healthcare sector
                                                         Published by The Fintuition Institute
                                                         Editor:             Steven Macarounas
           60 Marketing                                  Managing Editor: Lisa Doust
              Getting down to website specifics

48
                                                         Art Director:       Lisa Reidy
                                                         Advertising:        Steven Macarounas
           64 Protection                                                     editor@theprivatepractice.com.au
              Who owns your cyber assets?                                    Tel. 02 9362 5050
                                                         The Private Practice eZine is published four times per year. ISSN 1838-4331
           66 Wining & Dining                            All rights reserved. No part of this publication may be reproduced in any
                                                         manner without prior written permission from the publishers. Opinions
              Putting the spotlight on Bar H             expressed in this publication are not necessarily those of the publisher or
                                                         editor. Every effort is made to ensure the accuracy of information in the
                                                         publication. However the publishers assume no responsibility for errors or
           70 Property                                   omissions or consequences in reliance on this publication.
                                                         All representations and information in this publication are made in good
              How to avoid investment headaches          faith and are of a general nature – they do not purport to be specific advice.

66
                                                         Individual needs or other considerations have not been taken into account,
           72 Wellbeing                                  thus information contained herein should not be relied upon as a substitute
                                                         for detailed advice. Information in this publication is current as at
              The power of the placebo effect            12 September 2013 and may be subject to change.

2                                                                                                theprivatepractice.com.au
RISE OF THE DOCTORPRENEUR - Private Practice
Prepare for your best financial future
       with BT’s award winning products.

    Recently BT was honoured to receive two awards at the 2013 Financial Review Smart Investor Blue Ribbon Awards.
    But it’s our customers who are the real winners. For the past 40 years, BT has been helping Australians prepare for
    their best future with market leading products and services.
    For the 3rd year in a row, BT Wrap was awarded Smart Investor’s 2013 Investment Platform of the Year*. The award
    recognised BT Wrap’s flexibility and choice, which helps you make smart investment decisions.
    This year BT Protection Plans ‘Living Insurance’ was also recognised as Trauma Product of the Year by Smart Investor*.
    BT’s aim is to provide a flexible, comprehensive and modern trauma solution, to provide our customers with confidence
    their policy will be there when they need it most.
    So whether you need help with super, investments, insurance or financial advice, you can feel confident that BT will
    help you prepare for the future you deserve. Find out more today.

    For more information about how BT can help protect you financially,
    please speak to your nearest Private Practice endorsed Financial Advisor:
    New South Wales: Warren Skinner, Fintuition (02) 9362 5050
    Victoria: Denis Durand, Durand Financial Services (03) 9909 7553
    Queensland: Scott Moses, Lane Moses Private Wealth (07) 3720 1299
    South Australia: Andy Murdock, Ora Financial Services (08) 8211 6611
    Western Australia: Wayne Leggett, Paramount Wealth Management (08) 9474 3522

*Awarded by Financial Review Smart Investor Blue Ribbon Awards 18th July 2013. The awards are opinions only and not statements of fact or recommendations to acquire, dispose or hold interests in BT Wrap or
 BT Protection Plans. Information is current at the time of publication but is subject to change. The Insurer of BT Protection Plans is Westpac Life Insurance Services Limited ABN 31 003 149 157, AFSL Number 233728
 (‘the Insurer’). BT Protection Plans are issued by the Insurer except for Term Life as Superannuation and Income Protection as Superannuation which are issued by Westpac Securities Administration Limited
 ABN 77 000 049 472, AFSL Number 233731 as trustee of the Westpac MasterTrust ABN 81 236 903 448. This information does not take into account your personal circumstances. Consider the Product
 Disclosure Statement to see if Protection Plans is right for you. BT Portfolio Services Ltd ABN 73 095 055 208 (BTPS) operates Wrap. An IDPS Guide is available for Wrap and can be obtained from your
 financial adviser. You should obtain and consider the IDPS Guide from your financial adviser before deciding whether to acquire, continue to hold or dispose of interests in Wrap.               BTF4839-SI-FPC-XXXX
RISE OF THE DOCTORPRENEUR - Private Practice
Rise of the
         Doctorpreneur
    Thank you to our growing community of            development, mineral rights and mining
    medical colleges, societies and associations,    issues, Great Lakes global security issues and
    course and workshop delegates, magazine          the rural digital divide.
    and newsletter subscribers, and Facebook             • Matt Jameson Evans is a British doctor
    friends. Your overwhelming support               and the co-founder of HealthUnlocked.com.
    galvanises our resolve to do everything in       His background is in Orthopaedic surgery
    our power to help make healthcare-centric        and medical politics. He trained in London
    education in business, financial and lifestyle   at Guy’s, Kings College and St Thomas’
    management easily accessible across the          hospitals, and at the Royal National
    Australian healthcare community.                 Orthopaedic Hospital. In 2006 he co-founded
        Really, we’re all about awakening            Remedy UK, a pressure group representing
    the business person – or dare I say,             junior doctors, and quickly generated a
    entrepreneur – within. Apart from making         following of 15,000 British doctors, lobbying
    your life (and the lives of your family and      medical issues in the Houses of Parliament
    co-workers) easier, running your practice        and throughout the United Kingdom’s
    and financial life like a ‘well-oiled machine’   mainstream media.
    will help you to become the best doctor or           In 2008 Dr Evans co-founded
    healthcare provider you can be – multiplying     HealthUnlocked with business partner Jorge
    exponentially the ‘good’ you signed up for.      Armanet. This health technology company
        I repeat this over and over at our           partners with patient organisations,
    education events. While it’s true to say that,   healthcare providers and industry. It
    by and large, most healthcare professionals      uses online tools to support patients and
    are pretty hopeless at running a business        healthcare providers, and generates real
    and managing their money, some of the            world data regarding the effectiveness of
    world’s finest entrepreneurs have come from      clinical services and treatments.
    medicine, for instance:
                                                         • Thom Van Every trained at the
        • Dr Amy Lehman is the founder of            University of Birmingham Medical School
    Lake Tanganyika Floating Health Clinic, an       and graduated in 1995. He worked as a
    international organisation whose mission is      junior doctor in London, Jersey and Cape
    to address the problem of healthcare access      Town before specialising in Obstetrics and
    and education for isolated communities           Gynaecology. He was awarded his MRCOG in
    in the Lake Tanganyika basin/Great Lakes         2000 and then left full-time clinical medicine
    region of Central Africa.                        to study an MBA at London Business
        In her role, Amy has become                  School. After receiving his MBA he worked
    knowledgeable in multiple ancillary fields,      for Deloitte Consulting before setting up
    including water security, food security,         DrThom.com and co-founding PatientChoice,
    environmental conservation, rural                a private medical insurance company.

4                                                                            theprivatepractice.com.au
RISE OF THE DOCTORPRENEUR - Private Practice
EDITOR’S MESSAGE

    DrThom was purchased by               to advance education and eradicate        providing the infrastructure and
the national pharmacy chain               disease across the globe.                 opportunities for disadvantaged
Lloydspharmacy in 2011, where                 Dr Prince established Zambrero,       young people across the globe to
Thom is now Medical Director, with        a Mexican grill franchise, at the age     empower themselves through good
responsibility for its online doctor      of 21, while studying medicine. He        health and quality education. Sam’s
service, www.lloydspharmacy.com/          has since grown Zambrero to over          success in business derives from an
doctor. PatientChoice was sold to         15 outlets across the country, and        unusual ability to visualise practical
Westfield Health the same year.           counting. In 2010, the business, which    solutions to seemingly vast problems,
Thom also sits on the healthcare panel    employs 170 staff and brings in over      and to drive these to implementation
of several venture-capital companies.     $10 million in revenue, was recognised    through a calculated approach and by
He remains very interested in             by Business Review Weekly as the          force of willpower and inspiring others
disruptive innovations that improve       fastest-growing franchise in Australia.   to believe in his vision.
the delivery of healthcare.                   Paying homage to his parents’             He believes aid work should be run
    • Dr Alexander Finlayson is           modest origins in rural Sri Lanka, Sam    with the same rigour as business, and
Head of Research at London’s King’s       has set his will towards democratising    has demonstrated the outcomes that
Centre for Global Health, Deputy          healthcare and education for young        can be achieved when this is applied.
Director of the INDOX research            people, in Australia and across the           In our Summer edition we will
network at Oxford University and          globe. Off the success of his rapidly     be talking to Dr Prince about how
CEO of MedicineAfrica Ltd. He             expanding Zambrero group, Sam
                                                                                    he juggles medicine and business,
has previously held positions as a        created the Emagine Foundation in
                                                                                    and the importance of applying
researcher with Dr Bryan McIver at        2007. To date the foundation has built
                                                                                    entrepreneurial skills and framework
The Mayo Clinic, a Kennedy Scholar        and equipped 15 IT learning centres
                                                                                    to his big-picture healthcare projects.
in systems biology and genetics at        in rural Sri Lanka, ensuring children
                                          in these areas are not prevented from         While we are not all motivated by
Harvard University and an Academic
Clinical Fellow in Cancer Medicine at     accessing the education required to       the same ideals, nor aspire to be global
Oxford University.                        better their lives simply by virtue       in the influence of our work, thinking
    MedicineAfrica is an attempt to       of their geographical location and        big and having sound business
address the mismatch between the          socioeconomic circumstance. There         principles underpinning our practice
global burden of disease and the global   are plans for 100 centres by the end      and personal ‘operations’ will, most
clustering of healthcare expertise.       of 2014, along with expansion to          certainly, greatly expand our positive
It provides real-time mentoring,          Cambodia and Vietnam.                     impact on our family, our community,
tutoring and clinical support to              Dr Prince is also founder and         our country and the world.
isolated healthcare workers in low and    Chairman of One Disease at a Time             Thanks again for your support.
middle-income countries, specifically     – an aid organisation that                We hope you enjoy our eleventh
Somaliland, Ghana, Palestine and          aims to systematically eliminate          offering of The Private Practice eZine.
Tanzania, with Rwanda, Uganda,            infectious diseases from Australia            Happy reading!
Sierra Leone, Zambia and Zimbabwe         for good, one at a time. This leads
soon to be included.                      him to work much closer to home,
    • Dr Sam Prince is a shining          to improve the health of remote
example of the Doctorpreneur on           indigenous communities where
our own shores. By applying business      children suffer from the parasite
rigour to development and healthcare,     scabies in epidemic proportions.
the 27-year old entrepreneur, medical         Through his work, Dr Prince           Steven Macarounas, Editor
doctor and philanthropist intends         intends to achieve his dream of           editor@theprivatepractice.com.au

The Private Practice Spring 2013                                                                                           5
RISE OF THE DOCTORPRENEUR - Private Practice
Courses &
    Workshops
    The Private Practice prepares doctors for the challenge of establishing and
    managing a successful medical practice that supports their desired lifestyle.

    ‘Best Practice’ Business Programs                Topics of discussion include:
    Our program includes education events that       • Practice Set-Up and Management
    range from half-day briefings to three-day       • Practice Audit & Review
    ‘comprehensive’ courses convened as part of      • Medical Practice Business Planning
    a medical college’s scientific meeting or as     • Leadership & Team Building
    stand-alone events.                              • Cultivating Referrals
        Our speakers are industry leading experts    • Accounting, Taxation &
    predominantly (if not exclusively) working         Business Structures
    with medical professionals. Programs are         • Financial Decision Making
    tailored to address the specific issues facing   • Medical Billing and Medicare
    doctors at different stages of their personal    • Banking and Finance – Products & Strategy
    and practice lives.                              • Estate Planning & Asset Protection
                                                     • Investment Planning
                                                     • Superannuation Strategy
                                                     • Real Estate
                                                     • Personal Risk Management & Insurance
                                                     • Medico Legal & Practice Risk Management
                                                     • Recruitment & Employment Contracts
                                                     • Human Resource Management
                                                     • Working With Pharmaceutical
                                                       & Device Companies
                                                     • Media & Communications Training
                                                     • Marketing
                                                     • Social Media & Medical Practice
                                                     • Practice Design & Construction
                                                     • Information Technology –
                                                       Hardware & Software
                                                     • Day Surgery Development
                                                     • Strategies for Work/Life Balance
                                                     • Retirement & Lifestyle Planning
                                                     • Practice Succession Planning

6                                                                          theprivatepractice.com.au
RISE OF THE DOCTORPRENEUR - Private Practice
COURSES &
                                                                                                WORKSHOPS

  The following events are either already scheduled or in preparation stage. We welcome your
  participation and invite you to express your interest by following this link to our website
  http://theprivatepractice.com.au/contact

The Private Practice                     The Private Practice                   The Property Symposium
Comprehensive                            Marketing Workshop                     • Becoming a Medical
For senior trainees and recent fellows   • Branding, Positioning & PR             Property Landlord
seeking knowledge and guidance in        • Websites, SEO &                      • Practice/Day Surgery Development
their transition to private practice.      Appointment Scheduling               • Project Management –
                                         • Ethics-Based Social Media Strategy     Process & Strategy
The Private Practice                     • Patient Satisfaction Surveys         • The Latest Investment
Symposium                                • Referrer Education &                   Property Hotspots
For established practitioners and          Loyalty Program                      • The Role of Superannuation
practice managers wishing to review      • Patient & Referrer Events              in Practice & Investment
and benchmark their current systems,     • Practice Design                        Property Ownership
procedures, arrangements and             • Creating a Marketing Plan + more     • Funding – Product & Debt
knowledge of practice and financial                                               Management Strategy
management.

The Private Practice Spring 2013                                                                                     7
RISE OF THE DOCTORPRENEUR - Private Practice
EVENTS
Private Practice ‘Comprehensive’
26-28 July

8                                  theprivatepractice.com.au
RISE OF THE DOCTORPRENEUR - Private Practice
The
                                                                                                        smoothest
                                                                                                        The
                                                                                                        operation
                                                                                                        smoothest
                                                                                                        you’ll ever
                                                                                                        operation
                                                                                                        perform
                                                                                                        you’ll        ever
                                                                                                        perform
                                                                                                        Buy a car or equipment with your
                                                                                                        card and take a holiday sooner
                                                                                                         Buy a car or equipment with your
                                                                                                         card and take a holiday sooner

                                                                                                        It takes a specialist bank to create a credit card for specialists

                                                                                                        Investec has come up with a card specially designed for the medical profession.
                                                                                                        It’s quite clever: for instance, buy a car or equipment on your Investec card
                                                                                                        and you can earn Qantas Points on that eligible purchase and then roll it over
                                                                                                        It takes a specialist bank to create a credit card for specialists
                                                                                                        into a lease with Investec. You can also pay off your new and existing equipment
                                                                                                        Investec
                                                                                                        or fit-out has  come with
                                                                                                                   contracts   up with
                                                                                                                                     youra card
                                                                                                                                           card to
                                                                                                                                                 specially designed
                                                                                                                                                   earn even         for the Then
                                                                                                                                                              more points.   medical  profession.
                                                                                                                                                                                  all you have to
                                                                                                        It’s
                                                                                                        do isquite
                                                                                                               startclever: for your
                                                                                                                     planning    instance,   buy a car or equipment on your Investec card
                                                                                                                                      next holiday.
                                                                                                        and you can earn Qantas Points on that eligible purchase and then roll it over
                                                                                                        into a lease with Investec. You can also pay off your new and existing equipment
                                                                                                        Take    a look
                                                                                                        or fit-out       at investec.com.au/medical
                                                                                                                   contracts  with your card to earn even more  or call  Michelle
                                                                                                                                                                    points.  Then allGianferrari
                                                                                                                                                                                      you have to
                                                                                                        on
                                                                                                        do is0414
                                                                                                               start475  012 your
                                                                                                                     planning   to find
                                                                                                                                      nextout  how she can help.
                                                                                                                                            holiday.

                                                                                                        Take a look at investec.com.au/medical or call Michelle Gianferrari
                                                                                                        on 0414 475 012 to find out how she can help.

                                               O u t o f t h e O r d i n a r y™

                                  O u t o f t h e O r d i n a r y™
Home loans | Car finance | Transactional banking and overdrafts | Savings and deposits | Credit cards | Foreign exchange | Goodwill and practice purchase loans
Commercial and industrial property finance | Equipment and fit-out finance | SMSF lending and deposits | Income protection and life insurance

All finance products are issued by Investec Bank (Australia) Limited ABN 55 071 292 594, AFSL 234975, Australian Credit Licence No. 234975 (Investec Bank). All finance is subject to our credit assessment criteria.
Terms and conditions, fees and charges apply. Information contained in this document is general in nature and does not take into account your personal financial or investment needs or circumstances. We reserve
the right to cease offering these products at any time without notice. You should obtain independent financial, tax and legal advice, as appropriate.
Qantas Points are earned in accordance with the Investec/Qantas Terms and Conditions available at www.investec.com.au/card. Points are earned on eligible purchases only. You must be a member of the Qantas
Home
Frequentloans     | Car finance
           Flyer program   in order to |earn
                                         Transactional     banking
                                             and redeem points.   Qantasand   overdrafts
                                                                           Points            | Savings
                                                                                  and membership          and deposits
                                                                                                    are subject to the Qantas| Frequent
                                                                                                                               Credit cards      | Foreign
                                                                                                                                         Flyer program  Termsexchange      | Goodwill
                                                                                                                                                              and Conditions.  Full detailsand   practice
                                                                                                                                                                                            are available    purchase loans
                                                                                                                                                                                                          at www.qantas.com/terms.
Commercial        and industrial
Investec Bank recommends               property
                                 that you         finance tax
                                          seek independent    | Equipment       andoffit-out
                                                                  advice in respect    the tax finance   | SMSF
                                                                                               consequences         lending
                                                                                                              (including fringeand  deposits
                                                                                                                                benefits tax, and |goods
                                                                                                                                                    Income   protection
                                                                                                                                                         and services       and
                                                                                                                                                                      tax and    life insurance
                                                                                                                                                                              income   tax) arising from the use of this product or
from participating in the Qantas Frequent Flyer program or from using any of the rewards or other available program facilities. Insurance products are offered by Experien Insurance Services (Representative No. 320626) ,
thefinance
All  preferred supplierare
            products     of issued
                             insurance  productsBank
                                    by Investec  to Investec Bank.
                                                      (Australia) Limited ABN 55 071 292 594, AFSL 234975, Australian Credit Licence No. 234975 (Investec Bank). All finance is subject to our credit assessment criteria.
Terms and conditions, fees and charges apply. Information contained in this document is general in nature and does not take into account your personal financial or investment needs or circumstances. We reserve
RISE OF THE DOCTORPRENEUR - Private Practice
EVENTS
Business Planning Workshop
3 August

10                           theprivatepractice.com.au
Thoracic Society of Australia and New Zealand Focus Group Dinner
9 August
ECONOMICS &
MARKETS

FACT & FICTION
                       As Chris Caton highlights, there’s no time like an election to keep consumers
                       on their toes regarding what’s really going on with the Australian economy.

                       The Australian share market rose by 1.6%          got to manage the commodity-price boom
                       in August, bringing its year-to gain to           while the Labor government got to deal with
                       10.5%. For once, the domestic market              the GFC. Who is to say that if the roles had
                       out-performed the US share market, which          been reversed the results would have looked
                       registered a fall of 3.1% in the month,           very different?
                       leaving its year-to gain at 14.5%.                    The plain fact is that most of what
                           The dominant influence on markets             determines how the Australian economy
                       continued to be the likely tapering of            performs has little to do with the government.
                       quantitative easing by the US Federal             The rest of the world matters a lot, monetary
                       Reserve. I discussed this recently, and           policy is independent and the private sector
                       suggested that there was no need for              goes about its business every day. In Hamlet’s
                       markets to fall when the tapering began.          words, there’s a divinity that shapes our ends,
                       Given that markets are forward-looking, any       rough-hew them how we will. The Federal
                       likely effect has probably already happened.      Government does the rough-hewing.
                           This is clearest in the bond market.              This is not to argue that government
                       Quantitative easing is designed to lower          makes no difference. Indeed, both sides
                       long-term interest rates. It certainly did        should be given credit for the bipartisan
                       this, with the 10-year bond rate reduced to a     approach to economic reform that dragged
                       paltry 1.63% in early-May but back at 2.78%
                                                                         the Australian economy into the 20th
                       in recent days. The market is effectively
                                                                         century in the 1980s and 1990s. The days of
                       doing the Fed’s work for it; in its view,
                                                                         bipartisanship are, unfortunately, long gone.
                       QE has already ended.
                                                                             Election campaigns are frustrating for
                           The tapering will probably begin on 18
                                                                         economists because they see their discipline
                       September, after the next FOMC meeting.
                                                                         misused time and time again. Here there is
                       Expect some volatility in markets (what’s new)
                                                                         bipartisanship; both sides are equally guilty.
                       but there is no need for any depressant effect.
                                                                             One of the biggest distortions is this
                       BAD ECONOMICS                                     endless hammering away at the idea that
                       Did anyone else notice that there was an          Australia (or rather the Labor government)
                       election campaign going on? Now that the          has amassed this huge pile of government
                       expected result has come in, it is likely that    debt that will, somehow or other, impoverish
                       business confidence will be lifted, which         us or our children (or perhaps their children).
                       should be positive both for the economy           The plain and simple truth is that, measured
                       and for financial markets.                        relative to the size of our economy, Federal
                           We are told frequently that economic          debt is less than a quarter of the average for
                       management is a – perhaps the – key issue in      the developed world.
                       the election. What is interesting about this          One could legitimately argue that the
Chris Caton is Chief   is there is no clear evidence that one side is    Budget should be closer to balance, but not
Economist of BT        a more competent manager of the economy           that it has left us with a major debt problem.
Financial Group.       than the other. In recent times, the Coalition    The phobia about debt is not without

12                                                                                               theprivatepractice.com.au
consequence; the day that a country          international obligations.                   GFC. If it hits 6%, expect a further
succumbs to it is the day it begins to            Then there is the carbon tax. If it     rate cut.
under-invest in infrastructure.              is, as we have been told, “a great big       I thought I made a mistake,
    There is also an apparent                tax on everything”, how can it be that
                                                                                          but I may have been wrong…
assumption, on both sides and                scrapping it saves the Budget money
                                                                                          In mid-June, when the ASX200 stood
certainly in the media, that the state       because the compensation paid to
of the Budget is the most important          business is more than the revenue            at 4739, I cut my end-of-year forecast
indicator of the economy (and of the         collected by the tax?                        from 5300 to 5100. This after having
Government’s ability to manage). It               Strange days indeed!                    raised it from 5100 to 5300 in early-
is not; the unemployment rate is a far                                                    March! Now either forecast looks
better candidate. We have lost sight         ON A FINAL NOTE
                                                                                          equally plausible. Perhaps I should just
of the fact that the Budget is there to      The Australian dollar fell marginally
                                                                                          settle for a range of 5100-5300!
serve the purposes of the economy            in August, from 90.7 US cents to 89
                                             cents. This leaves it above fair value.      Trumpet blowing…
and not the other way around.
    Economists (at least most of them)       During the month, the Reserve Bank           In July, the Fairfax press awarded
also find perplexing the sudden focus        characterised it as still high, and I        me the ‘Palme d’Or’ for being the
on foreign investment, particularly          share that view. The downward move           most accurate forecaster (among
in agricultural land. For the past           may not be over!                             economists) of the share market for
200 years, Australia has benefitted              In early August, the RBA cut the         the financial year 2012/13. This was
hugely from the influx of foreign            cash rate to a record low of 2.5%, a
                                                                                          on the basis of a forecast I had made
capital. We will continue to need the        move that was “fully passed on” in
                                             mortgage rates. Financial markets            12 months earlier when the share
latter for as long as we don’t save
enough domestically to finance our           remain convinced that there is a             market was around 4100.
own capital needs. We already have           further cut out there. I’m less certain;         I believed at the time that concerns
a Foreign Investment Review Board            the RBA would probably like to think         about Europe (and particularly about
whose job it is to assess large-scale        that it is finished. The key for a further   a Greek exit from the Eurozone) were
purchases with an eye to the national        cut is the unemployment rate. It’s           overstated, and hence that the market
interest, and there is no evidence that      currently 5.7%, which is relatively low
                                                                                          was clearly cheap. My forecast for
this process is broken.                      by international standards. But it was
                                                                                          30 June this year, of 4750, actually
    In addition, foreign investment in       5% as recently as April last year and
agriculture is relatively small; less than   the trend is ominous. If it continues,       turned out to be low, given that the
2% of the total. Finally, raising new        unemployment will soon be higher             market finished the year at 4803.
barriers runs the risk of flouting our       than it was at the worst point of the        Every lottery has a winner!

The Private Practice Spring 2013                                                                                               13
Adding to
                                         your assets
                            Aiming to acquire property within your self-managed superannuation fund?
                            Anna Carrabs outlines the important questions to be asked before you
                            proceed with signing on any dotted lines.

                            Recent years have seen a significant increase     Which property types can my
                            of individuals moving their retirement            SMSF purchase?
                            savings from larger retail funds to a self-
                                                                              Broadly speaking, an SMSF can acquire two
                            managed superannuation fund (SMSF). One
                                                                              types of property for market value:
                            of the key benefits of moving to an SMSF is
                            that it provides an individual with greater       • Commercial property: Commonly referred
                            flexibility regarding the types of assets that      to as ‘business real property’, commercial
                            are funding his or her retirement benefits.         property includes property which is ‘wholly
                                Another advantage of using an SMSF              and exclusively’ used in one or more
                            is the ability to move assets already               businesses (whether carried on by the
                            owned by the individual from outside the            SMSF or not). The property merely needs
                            superannuation environment and into the             to be used in ‘a’ business in order to be
                            concessionally taxed environment within             business real property, so this may include
                                                                                property which you use in your business.
                            the SMSF (with earnings being taxed at a
Note: This article
                                                                                There is no restriction on who the seller
                            maximum rate of 15% within a complying
is intended to be
                                                                                of business real property is (i.e. it could
                            SMSF). Assets held for longer than 12
general in nature and                                                           be an unrelated third party, or even the
                            months by the SMSF get a discount of one
should not be relied                                                            individual). An added benefit of business
                            third (i.e. taxed at 10%).
upon by any person                                                              real property is that it can be leased to
                                Also, where the SMSF members start
without seeking advice                                                          the individual or a related party. However,
                            a pension on retirement, the earnings on
concerning their own                                                            the lease must be on arm’s length terms.
                            assets supporting the pension in the SMSF
circumstances.              (as well as any capital gains on the sale of      • Residential property: There are a
                            those assets) may not be subject to tax at all.     number of restrictions that should be
                                With changes to superannuation                  considered before acquiring residential
                            legislation over recent years, there has            property in your SMSF. Unlike business
                            been a rise in the number of real property          premises, your SMSF cannot acquire a
                            acquisitions within SMSFs. In certain               residential property from yourself or a
                            circumstances, this may include the transfer        related party. Furthermore, the residential
                            (or contribution) of business premises that         property cannot be leased or rented to
                            you already own to your SMSF.                       you or any related party of the SMSF
                                This article explores some of the key tax
                            and superannuation aspects that should be         Can I transfer a property I
Anna Carrabs is a           considered before acquiring property              already own into my SMSF?
Director at William Buck.   within your SMSF.                                 When it comes to transferring property that

14                                                                                                   theprivatepractice.com.au
ACCOUNTANCY

you already own, only business real       Property          Can the SMSF           Example
property can be acquired by the SMSF.     expense           use the borrowed
Where the business real property                            money?
is held by an individual member or         Maintenance      Yes                     Repainting house to prevent deterioration
members of the SMSF, the property
                                           Repairs          Yes                     Replacing broken window
can be contributed into the SMSF
– this is commonly referred to as an       Improvements     No                      Substantial renovations to the property
‘in-specie’ contribution.
    A word of warning: Each member        quite complex. In essence, the SMSF        Are there any hidden
is subject to annual contribution         can borrow under an instalment             costs or issues?
limits depending on a number of           warrant arrangement, such that the
factors, such as age, income levels and                                              Usually, stamp duty will be payable on
                                          lender has limited recourse over the
meeting specific working conditions.                                                 the property acquisition and will vary
                                          property (and no other asset of
For example, it is possible for an                                                   from state to state. However, where
                                          the SMSF).                                 the property is acquired by the SMSF
individual member who is between              While under the limited recourse
the ages of 60 and 65 (and subject to                                                from an individual (who is a member
                                          borrowing arrangement, the property        of the SMSF), concessional rates of
other conditions) to contribute up to     must be held on trust for the benefit
$485,000 to superannuation in one                                                    stamp duty may apply. For example,
                                          of the SMSF. Additionally, the SMSF        in NSW there is a concessional stamp
financial year. With mum and dad          must only use the borrowed money for
in the SMSF, this could equate                                                       duty rate of $50, subject to meeting a
                                          the property alone, and cannot use the     number of conditions.
to $970,000.                              borrowing to improve the asset.
    Where the business premises                                                          Importantly, when transferring
                                              An advantage of the limited            or selling property you already own
are used in the individual’s own
                                          recourse borrowing arrangement is          into the SMSF, you should consider
business, the member may also have
                                          that the SMSF trustee doesn’t have to      the tax cost, namely capital gains tax.
the opportunity to utilise what is
                                          borrow from a bank and third party         However, where the premises are used
referred to as a ‘CGT cap’ under the
                                          lender. In fact, the SMSF can borrow       in the member’s business, it may be
small business CGT concessions,
                                          from a related party of the SMSF.          possible to access small-business
contributing up to an additional
                                              However, before taking out a           CGT concessions.
$1.315 million (for the 2013/14
                                          limited recourse borrowing within              Acquiring property in your SMSF
financial year).
                                          the SMSF, you should consider              is often a complex transaction and,
    An added bonus of contributing
                                          the costs of doing so – including          importantly, you should consider
the property into a SMSF is that the
                                          establishment costs, legal fees, stamp     both the advantages and costs of
property can continue to be leased to a
                                          duty considerations and ensuring that      doing so. It is strongly recommended
related party of the SMSF, provided it
                                          there will be enough superannuation        that you seek the advice of a tax and
is on commercial terms.
                                          contributions or rent received by the      superannuation professional before
What if my SMSF needs                     SMSF to fund loan repayments.              entering into the transaction.
to borrow?
                                          Property                                               Residential    Commercial
An SMSF is permitted to borrow but
there are a number of very strict rules
                                           What property can my SMSF purchase?                   Yes            Yes
governing what the borrowed money
can be used for. Loans of this nature      Can the SMSF acquire a property already owned         No             Yes
                                           by the member?
are commonly referred to as a ‘limited
recourse borrowing arrangement’.           Can the SMSF lease the property to a related party?   No             Yes
    The rules surrounding limited
                                           Can the SMSF borrow to acquire the property?          Yes            Yes
recourse borrowing arrangements are

  For more information on how you can acquire property in your SMSF, speak to a William Buck advisor.
  Visit www.williambuck.com to locate your nearest office.

The Private Practice Spring 2013                                                                                              15
RISK
                            REDUCTION
                            As Chris Mariani explains, seeking expert advice on insurance is key to
                            mitigating the various risks associated with being in private practice.

                            Medical practices are exposed to a variety     practitioners hold medical indemnity
                            of complex risks every day, with the obvious   and, where required (such as in group
                            major risk being an allegation of medical      practices), most practice entities hold
                            negligence against either the practitioner,    medical indemnity covering the entity and
Chris Mariani is Director
                            practice entity or staff.                      practice staff. While medical indemnity is
of Medical and General          As medical indemnity insurance is          undoubtedly a key risk, there are a number
Risk Solutions.             required under medical registration, most      of other risks that are often overlooked.

16                                                                                               theprivatepractice.com.au
medical defence

                                   REVIEW YOUR RISK                             their product, and won’t tell you
                                   One of the best risk-management              if there is a more suitable product
                                   strategies is to seek advice from            available from another insurer).
                                   an insurance broker. Insurance is          • Allows you to focus on your
                                   complex, particularly for medical            business: A good broker will save
                                   practices, and a broker can help you         you time and money – they will get
                                   identify your key risks and then put in      to know your business and do the
                                   place an insurance program to protect        running around for you. They should
                                   your assets and liabilities.                 be part of your extended support
                                       Engage a broker to visit your            team, along with your lawyers,
                                   practice and ask them:                       accountants and financial planners.
                                   • What do you see as my major risks?
                                                                              • Back-up: Should you ever need to
                                   • What strategies do you recommend
                                                                                claim, the broker is in your corner
                                     I put in place to reduce my risks?
                                                                                to ensure the insurer lives up to
                                   • Which insurances should I consider,        their promise to pay valid claims.
                                     and what will they cover and cost?
                                   • Which insurances am I required           GET SPECIFIC
                                     to hold by law or contract?              Which insurance does the ‘average’
                                   • What insurance expertise                 medical practice hold? No two
                                     do you have in the medical               practices are the same, so the
                                     sector and what are your                 insurances needed will depend on
                                     qualifications and experience?           the individual circumstances of the
                                   • Which services can I expect from         practice. When I meet with clients to
                                     you and what are the fees involved?      understand their business, I talk about
                                                                              the ‘Five insurance pillars’ to consider
                                       An initial review will generally be
                                                                              as a starting point. These are:
                                   free of charge. A broker is generally
                                   paid commission from the insurer           1. Medical Indemnity – Doctor
                                   and/or the broker may charge you a         2. Medical Indemnity – Practice entity
                                   fee for their advice and placement of      3. Business Package (including
                                   the policies.                                 public liability, property, business
                                       Some of the advantages of dealing         interruption and other covers)
                                   with a broker can include:
                                                                              4. Management Liability
                                   • Personal service: A single point of
                                                                              5. Workers’ Compensation
                                     contact for all your insurances
                                     (rather than call centres or                 This list is not exhaustive and there
                                     dealing online).                         are often other risks that may require
                                   • The broker’s duty is to you:             insurance cover. I have also only
                                     The broker can provide personal          focused on key business risks and not
                                     advice based on your circumstances,      ‘personal’ risks (such as life insurance,
                                     and as brokers access multiple           income protection, trauma/total
                                     insurers, they will find the right       and permanent disability, and other
                                     policies at the most competitive         policies to cover key persons).
                                     premiums (if you deal with an                The following table summarises
                                     insurer direct, they can only sell you   some common risks in private practice.

The Private Practice Spring 2013                                                                                    17
Key risk area           Common risks

     1   Medical risks           • Civil claims alleging medical negligence against doctors.
                                 • Civil claims alleging medical negligence against the practice
                                   entity and/or practice staff.
                                 • Related ‘medico’ risks – i.e. medical board investigations,
                                   coronial, Medicare audits, etc.

     2   Practice premises &     • Patient and visitor slips/trips (public liability).
         business risks
                                 • Product risks (particularly where you are the manufacturer or
                                   importer).
                                 • Physical loss or damage to premises, fit-out, IT equipment,
                                   plate glass, etc.
                                 • Machinery/electronic breakdown (and spoilage of vaccines or
                                   other cold-storage goods).
                                 • Business interruption cover (loss of revenue and increased
                                   costs following physical loss, say from a fire or water damage
                                   that prevents or reduces trading, or requires you to rent
                                   temporary premises).

     3   Management &            • Responsibilities as a director or officer of the company.
         employment issues
                                 • Employment practices liability (discrimination,
                                   unfair dismissal, etc).
                                 • Crime (employee theft).
                                 • Statutory fines and penalties (e.g. OH&S fine).
                                 • Tax audits.
                                 • Injury to workers (Workers’ Compensation)

     4   Cyber risks             • A growing area of risk. Policies are now available to cover
                                   for example cyber extortion (including costs to manage the
                                   event as well as any loss of revenue) and third-party liability
                                   (i.e. privacy claims resulting from a breach of patient privacy
                                   following a cyber event).

     5   Other risks which may   • Business travel.
         require cover
                                 • Business motor vehicles.
                                 • Fit-out or construction of premises (contract works insurance).
                                 • Transit insurance or goods away from the practice premises.
                                 • + Others.

18                                                                                  theprivatepractice.com.au
ALTERNATE INSURANCES                      and indemnities sections.                   and time-consuming litigation to
The following two forms of insurance      Management Liability                        successfully defend any allegation.
are commonly overlooked:                  Management liability is another                  For a medical practice with gross
Public Liability Insurance                overlooked policy and is made up of a       turnover between $1-3 million
Many practitioners mistakenly believe     package of covers that include cover for:   annually, expect to pay circa $1700
their medical indemnity policy will       • Directors and Officers Liability          total premium for a $1 million main
                                            (and Organisational Liability)            policy limit (or circa $2100 for a $2
cover public liability claims. For
example, several years ago a specialist   • Employment Practices Liability            million policy).
who operated in a private hospital          (eg. An allegation of unfair                   There is often some overlap
as a VMO accidently caused bodily           dismissal or discrimination)              between management liability and
injury to a nurse during an operation.    • Crime (theft by employees)                other insurances you may hold. For
The employed hospital nurse lodged a                                                  example, some medical indemnity
                                          • Statutory Liability (fines
workers’ compensation claim and the                                                   insurers provide cover for disputes
                                            and penalties)
workers’ compensation insurer then                                                    with employees (such as an unfair
                                          • Internet Liability (operating
‘subrogated’ against the specialist                                                   dismissal allegation), but generally if
                                            a website)
seeking to recover their costs.                                                       cover is provided, it is limited to legal
                                          • Kidnap, Ransom & Extortion                costs only (not the compensation
    The specialist discovered the
                                            (including cyber extortion)               awarded), and the employing entity
matter was not covered by their
medical indemnity policy, as it was a     • Tax Audit and a range                     must be wholly owned by you – which
public liability matter. The specialist     of other covers.                          obviously would not be the case in
did not have public liability cover,          The policy is designed to protect       a group practice owned by multiple
which he or she could have easily         both the company and the directors          doctors. A management liability policy
purchased (a $10 million policy for       and officers (e.g. the management           fills in these cover gaps.
a single doctor would be less than        team) against liability as a result of
$500 annually).                           a ‘Wrongful Act’, committed while
    Be aware that public liability        carrying out the duties of directors
insurance is often a requirement in       and officers. Claims can be brought
contracts such as in lease agreements,    from many sources, such as regulators
independent service contracts or          (e.g. ACCC, ASIC, ATO), employees,
VMO contracts. Check any contracts        competitors, customers/suppliers and
you have entered into (there is           shareholders, particularly minority
normally a section titled ‘Insurance      shareholders.
Requirements’). Better still, send the        An allegation may be completely
contract to your insurance broker to      without merit, but without cover you
review the insurance requirements         leave yourself exposed to expensive

  Medical and General Risk Solutions is a Corporate Authorised Representative of Insurance Advisernet Australia
  Pty Limited, Australian Financial Services Licence No 240549, ABN 15 003 886 687. Authorised Representative
  No 436893. Chris Mariani, Authorised Representative No 434578. The information provided in this article is of
  a general nature and does not take into account your objectives, financial situation or needs. Please refer to the
  relevant Product Disclosure Statement before purchasing any insurance product.
  If you have any questions or would like to arrange an obligation-free discussion and review, contact Chris Mariani
  on 02 9905 7005 or 0419 017 011, email chris@mgrs.com.au or visit www.mgrs.com.au

The Private Practice Spring 2013                                                                                            19
The gift
                           of giving
                           Want to know how you can establish a charitable foundation during your lifetime?
                           Ivana Bosio outlines your philanthropic options.

                           If philanthropy is a priority for you during      consider your nomination, the trustee makes
                           your lifetime, rather than making a series of     the final decision about the distribution of
                           charitable donations it might be appropriate      funds. You will not have any input in the
                           to consider establishing a long-term giving       investment strategy of the fund.
                           structure that can perpetuate your long-term          A CEF would be appropriate if you want
                           philanthropic intentions.                         to establish a long-term charitable giving
                               While you are alive, there are two            program but do not have a desire to be
                           long-term giving options available to you:        involved in the investment management
                           • You can set up an account within a              or decision-making process.
                              charitable endowment fund (CEF).               WHAT IS A PRIVATE
                           • You can establish your own                      ANCILLARY FUND?
                              private ancillary fund (PAF).
                                                                             A PAF is a private fund into which tax-
                               In determining the most suitable option       deductible donations can be made. It allows
                           for you, you should consider matters such         you to build an investment portfolio of
                           as how much you would like to give and how        carefully selected assets for the purpose of
                           involved you want to be in the process of         supporting philanthropic causes that have
                           giving, as well as the reasons that drive your    significant meaning to you. This fund is
                           philanthropy. Ask yourself if you would like      appropriate if you want to apply a significant
                           to be engaged and involved on a long-term         amount of your wealth to charitable purposes
                           basis, if you would like to leave a significant   and be involved in the ongoing decision-
                           sum of money, or if you would like to leave       making and application of that money.
                           a legacy and involve future generations               A PAF has several benefits over short-
                           of your family.                                   term giving. Instead of a one-off donation,
                                                                             the perpetual structure of a PAF allows you
                           WHAT IS A CHARITABLE                              to create a long-term giving strategy for your
                           ENDOWMENT FUND?                                   nominated charities that will provide funding
Ivana Bosio specialises
in the areas of taxation   This is a public charitable fund in which you     in your (or your family’s) name forever.
and philanthropy at        can establish an account. You can nominate the        Using a perpetual structure also means
Australian Executor        charity or charities you would like to benefit    that you can give your trustees discretion
Trustees.                  from your donation. While the trustee will        as to how the PAF is managed. This ensures

20                                                                                                   theprivatepractice.com.au
ESTATE PLANNING

that, if necessary, the trustees can
redirect funds to where they are most
needed in order to fulfil the purpose
of the PAF.

HOW DOES A PAF
OPERATE?
In the PAF deed you can specify the
causes you wish to benefit from the
funds, as well as giving your trustee
the discretion to decide how the funds
are to be applied. This gives your
trustee the flexibility to respond to
things such as medical advancements,
which can give rise to many areas of
research requiring funding today that
would not have been thought possible
50 years ago.
    The trustee of a PAF must be a
corporation. The directors of the trust
must include at least one party who
meets the definition of a ‘responsible
person’ and is actively involved in
the decision-making of the PAF. The
‘responsible person’ cannot be the
founder, a major donor or an associate
thereof. The trustee of a PAF is subject
to both the common-law principles of
trust law and the Trustee Act of the
state or territory in which the
PAF operates.

The Private Practice Spring 2013                        21
There are also major tax advantages that     PROFESSIONAL ASSISTANCE
                          come with establishing a long-term giving        At Australian Executor Trustees (AET), we can
                          program, as the income and capital gains         work with you and your adviser to establish
                          earned within this type of structure are         your PAF and put in place the necessary
Note: This document       exempt from tax.                                 documents and governance structures so it
provides general          This also means these funds can attract          will operate smoothly and efficiently in the
advice only and its       a refund of franking credits attached to         future. We can provide a trustee solution,
recipient should seek
                          dividends received, which can further            acting as a trustee and overseeing the
professional advice
                          enhance the amount available for                 investment of funds held in trust.
before relying on its
                          distribution to beneficiaries. These tax             Our company directors are highly
contents. AET believes
                          concessions mean these long-term giving          experienced in trust management and
this information to be
                          structures often generate income and             fiduciary services, and will ensure your
reliable as at date of
                          capital faster than the same portfolio held      PAF meets the active ‘responsible person’
issue but excludes all
                          in any other way. In addition, the PAF is a      requirements at all times.
liability to the extent
                          deductible gift recipient (DGR), meaning             As the fiduciary, AET takes on the risk
the law allows.
                          contributions made to the PAF are                and ensures the compliance and daily
                          tax-deductible.                                  management of the PAF are taken care of.
                              Consider a one-off donation of $1 million    This allows your investment adviser to focus
                          compared to the establishment of a PAF           on the investment management and you
                          with the same amount. If you establish a         to focus on engaging with philanthropic
                          PAF, which distributes 5% per annum and          organisations and finding worthy programs
                          generates capital growth of 5% per annum         to fund.
                          (assuming constant annual returns), after 20         The Australian Taxation Office has issued
                          years the PAF will be worth more than $2.5       strict guidelines that must be adhered to
                          million and will have distributed close to       when establishing and managing a PAF, and
                          $1.6 million.                                    may penalise the directors of the corporate
                              This is a simple illustration but there      trustee for failing to comply with prescribed
                          are many real examples of PAFs established       guidelines. By utilising professional services,
                          many years ago that now have a significant       you can be sure that your PAF will be
                          capital sum and have distributed millions of     established correctly and managed prudently
                          dollars to benefit the community.                and efficiently into the future.

                            Australian Executor Trustees Limited (AET) is part of the IOOF group (ABN 84 007
                            869 794; AFSL No 240023). AET provides a range of professional estate planning,
                            superannuation, trustee and investment services to clients across Australia. AET assists
                            clients in drafting wills, preparing an effective power of attorney and providing all the
                            specialist professional services required in estate administration. For more information on
                            establishing a Private Ancillary Fund, call 1800 882 218 or visit www.aetlimited.com.au

22                                                                                                 theprivatepractice.com.au
VALUE ADDED
                          With an Investec credit card you can boost your Qantas Points and have
                          access to a range of exclusive services.

                          One of the golden rules of any business           Gianferrari adds. “It could also be of huge
                          is to ensure it is operating as efficiently       benefit if the client is taking a well-earned
                          as possible to maximise the return from           holiday and they have enough points to
                          every dollar spent. How attractive, then,         upgrade their flight.
                          is the option to make big-ticket business            “But the value of adding to the balance
                          equipment and asset purchases such as             of Qantas Points is not all about flights.
                          motor vehicles on your credit card and earn       For those who are not interested in flying
                          Qantas Points in the process?                     there are also retail store vouchers and
                              That’s exactly what’s on offer with an        merchandise that can be redeemed using the
                          Investec Visa credit card.                        points on the Qantas Store. We have clients
                              “We had one client who recently               that use them to buy end-of-year gifts for
                          purchased equipment for $400,000 on their         patients and staff!”
                          Investec card, and that meant they earned a
                                                                            YOUR CHOICE
                          sizeable number of Qantas Points as we offer
                          one point for every $1 of eligible spend, with    Clients can choose between two credit cards:
                          no cap on how many points you can earn,”          • The Investec Signature card offers one
                          explains Michelle Gianferrari, a Financial          Qantas Point for every $1 of eligible spend
Note: The information     Specialist at Investec.                             in Australia, and two Qantas Points for
contained in this             “What we then do is simply convert that         every $1 of eligible international spend.
article is general in     card transaction into a finance contract with     • The Platinum card offers one Qantas
nature and has been       Investec, which pays off the purchase from          Point for every $2 of eligible spend in
provided in good faith,   the credit card. Additionally, we allow the         Australia, and one Qantas point for every
without taking into                                                           $1 of eligible international spend.
                          client to make their monthly repayments for
account your personal
                          that contract on their Investec credit card so        In addition to Qantas Points, every
circumstances. While
                          they can earn even more points – generally        return ticket purchased on an Investec card
all reasonable care has
                          at least twice as many points as the purchase     is automatically covered by up to 90 days of
been taken to ensure
                          alone would earn.                                 travel insurance, protecting the safety of not
that the information is
                              “This is a service not available through      only the cardholder but also their spouse and
accurate and opinions
                          most other financial organisations, but we        dependent children, if travelling together.
fair and reasonable,
                          make it easy for our clients as we facilitate         Other benefits for primary signature
no warranties in this
                          the whole process for them.”                      cardholders include a Priority Pass
regard are provided.
Investec recommends
                              Clients can then redeem their points on       membership, which opens doors for the
that you obtain           the Qantas website.                               client and a guest to over 600 VIP lounges
independent financial         “This can be a significant benefit for        in 300 cities, as well as providing access to
and tax advice before     clients in terms of taking care of their travel   Visa Concierge and the Visa Luxury Hotel
making any decisions.     needs for the future, all by doing something      Collection for services at a selection of
                          as simple as using your Investec credit card,”    superior hotels.

24                                                                                                 theprivatepractice.com.au
FINANCE PRODUCT

BONUS REWARDS
PARTNERS
Investec is a specialist financial service
provider for medical and dental clients
and has a bonus partner reward
program for a range of suppliers within
the medical and dental industries.
    “So, even if you use the
Investec Visa card to buy business
consumables, through this deal with
the specific partners, you can further
enhance your Qantas Points balance as
well,” Gianferrari says.
    “If people can earn rewards that
enable upgrades or free tickets or
merchandise, and they can do all that
by just using their credit card, then it
is a pretty easy way to travel for free.
    “We are striving to deliver value to
our clients, with minimum fuss. Our
clients see a real value in these points
as it opens up so many possibilities
with regards to business and personal
banking, and they only need to carry
one card – the Investec card.”

  Investec Bank (Australia) Limited ABN 55 071 292 594, AFSL and, Australian Credit Licence 234975 (Investec Bank).
  All finance is subject to Investec’s credit assessment criteria. Terms and conditions, fees and charges may apply.
  Investec reserves the right to cease offering these products at any time without notice.

The Private Practice Spring 2013                                                                                       25
Access All Areas     While Telehealth is a rational approach to addressing specialist shortages in rural
                     and remote parts of the country, Margaret Faux says there are complex issues
                     for all practitioners to get to grips with.

                     Telehealth – the delivery of a specialist         facilities and aboriginal medical services, so
                     video consultation through the Internet –         indigenous people and residents in nursing
                     is recognised as being an ideal medium to         homes have access to telehealth at all times.
                     improve accessibility to specialist medical           There are two ends of the service to
                     services in rural and remote Australia.           consider – the (usually rural) patient end
                     Numerous telehealth success stories were          and the (usually metropolitan) specialist
                     trumpeted at the recent Health Informatics        end. From 1 November 2012, these two ends
                     Society of Australia (HISA) conference
                                                                       must be at least 15 kilometres apart. The
                     in Adelaide, together with real concern
                                                                       specialist-end service must be an eligible
                     over recognised barriers to using the new
                                                                       service (meaning a rebate is available).
                     technological system. Among the barriers
                                                                           Questions relating to telehealth claiming
                     was the dearth of knowledge about the
                                                                       arise in a variety of contexts, some of which
                     Medical Benefits Scheme (MBS) and how to
                     correctly bill for these services.                are quite straightforward – such as questions
                         The new MBS telehealth items were first       concerning referrals and aftercare. All
                     introduced on 1 July 2011 and include both        requirements for valid referrals (which you
                     specialist and patient-end rebates, which         can read about in the Winter 2013 edition of
                     are claimable for outpatient services in          The Private Practice eZine) apply to telehealth,
                     ‘telehealth eligible’ areas. An eligible-area     as do the aftercare rules – so, no rebate for
                     exemption applies to all residential aged-care    aftercare, real or virtual.

                       TELEHEALTH CLAIMING ESSENTIALS
                       • The threshold question is always related to the patient, not the provider.
Margaret Faux is       • All usual Medicare requirements, such as referrals and aftercare, apply.
Managing Director      • The specialist service must be claimable before the patient-end service becomes claimable.
of Synapse Medical     • Both services do not have to be claimed but must be claimable.
Services.

26                                                                                             theprivatepractice.com.au
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