Ricochet of the Magic Bullet: Revisiting the Role of Change Management Initiatives in IT Governance
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Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010 Ricochet of the Magic Bullet: Revisiting the Role of Change Management Initiatives in IT Governance Hans P. Borgman Hauke Heier Leiden University Accenture h.p.borgman@umail.leidenuniv.nl Strategic IT Effectiveness (SITE) hauke.heier@accenture.com Abstract takeover situations. The premium is paid on the assumption that those organizations manage risks How can we understand information technology better, recover from setbacks more flexibly, and (IT) governance projects that combine a mix of develop above average share value growth. Weill & organizational and process change measures, as well Ross [7] claim that well-governed firms can reap as IT governance software implementations? With so returns on their IT assets of up to 40% above industry many IT governance projects underway - of which average. For non-financial success measures, quite a few are challenged - this question is gaining researchers mainly relied on SEI’s CMMi maturity importance. This article presents and discusses a model and Luftman’s IT/business alignment maturity conceptual and operational research model combining assessment model [8]. research in change management, IT governance, and Earlier qualitative [9] and quantitative research [10] IT implementation success. This research model is has shown the influence of change management factors used in two contrasting case studies of large-scale IT on the success of IT governance projects. Particularly governance projects, one with a strong focus on IT to project planning & analysis, executive support, and induce and sustain change, the other with a strong organizational integration have been identified as focus on organizational and process measures. The powerful measures to overcome common failure study analyzes and contrasts each case’s success and points: lack of managerial support, missing objectives presents a discussion of the underlying reasons, for the tool rollout, unclear processes designs, and concluding with recommended next research steps. * starting too rapidly with a too big implementation scope [11, 12]. 1. Introduction and Research Question The theory underlying these change management factors comes mostly from IT implementation research The purpose of this research is to explore the role of - perhaps not surprising since many IT governance different change management approaches in IT initiatives involve (or sometimes strongly rely on) the governance projects. IT governance is concerned with implementation of software tools for supporting or the set of enabling mechanisms to request, prioritize, enforcing processes. In addition, IT governance fund, monitor, enforce, and realign IT investment projects can - and typically do - involve other non- decisions [1], linking it directly with the top three IT software measures to either induce or sustain a change issues as identified by the 2008 SIM IT Industry Trend and improvement in IT governance processes. In some Survey IT [2]: business alignment, building business cases software is not used at all. For our research we skills in IT, and IT strategic planning. IT governance have therefore chosen to build on IT implementation projects are initiatives aimed at sustained improvement research, as well as on general change management of IT governance arrangements, and their reportedly research to address the following question: How can strongly varying degrees of success [3-5] have we understand IT governance projects that combine a motivated us to explore this area in more detail. mix of organizational and process change measures, as Why are IT governance projects important for well as IT governance software implementations? organizations and how do we measure their success? The low success rate of IT development and For monetary success measures, Lainhart [6] found implementation projects is widely published and empirical evidence that well-governed enterprises can researched: e.g. in the CHAOS 2009 study [13], the command acquisition premiums of up to 16% in Standish Group reports that only 32% of all IT projects can be considered successful (on time, on budget and with required features), 44% challenged, and 24% * The authors would like to acknowledge the useful input of the failed (projects cancelled or results never used). anonymous reviewers and to thank Lee Yuanshan and Peter Stiegler, two students who helped to collect research data and to discuss the research project. 978-0-7695-3869-3/10 $26.00 © 2010 IEEE 1
Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010 For IT governance projects - with a much smaller findings to our overall research question and presents base and shorter history - no comparable quantitative next research steps. studies are published, although Meyer [14] e.g. reports that the results of many IT governance initiatives are 2. Conceptual Foundations and Framework “often bureaucratic, imposing oversight and convoluted approval processes on already burdened 2.1 Research Framework Introduction organizations. These heavy-handed top-down controls squelch entrepreneurship, bog organizations down, and For this research, we have adopted the research drive administrative costs up.” Though the earlier framework used by Heier et al. [3], extended here by mentioned studies by Heier et al [9, 10] do not deal including additional change management measures and specifically with project success and failure, they do outcome factors to reflect the broader scope of this consider the above mention change management current study. The resulting framework is shown in factors, therefore offering a good starting point for Figure 1. We are particularly interested in the mix of understanding the IT implementation side of IT IT governance software implementation and non-IT governance projects. change management factors (discussed in more depth As mentioned above, our research on IT governance in section 2.2) - as well as in their timing and projects is not limited to IT implementation research sequencing - and in the more general outcomes of IT alone and requires us to include general change governance projects, specifically IT/business alignment management approaches. This includes looking at the maturity (discussed in section 2.3). In Figure 1 we timing and sequencing of change management factors label the corresponding three blocks as our 'focus before and during the actual change initiative, as well areas'. The model also covers two additional 'context' as at change management factors to sustain the after- building blocks which are described below (see [10] change situation - both short-term and long-term. for a more detailed description): Particularly relevant in that regard is the so-called IT governance strategies and structures - the first “magic bullet theory” by Markus and Benjamin [15] on context area - addresses IT strategy and organizational IT-enabled transformation, linking IT implementation capacities, primarily reflected in the choice between failure to widespread non-use of change management centralized, decentralized, or federal IT governance best practices. arrangements [16, 17]. Centralized IT governance In their article, Markus and Benjamin argue that structures allocate decision-making responsibilities to a failure to employ best practices in IT-enabled change is central IT function. Benefits of increased coordination typically due to mistaken beliefs about the causes of and control are offset by more bureaucracy and less change, in particular the belief in IT as a magic bullet - responsiveness to business demands. Decentralized IT that technology alone can successfully deliver the governance structures delegate most decision intended change. Both change management theory as authorities to business unit managers; however, the well as the “magic bullet” theory will be explicitly flexibility suited for turbulent environments must be considered in our study. As will be explained in our balanced with standardization tradeoffs. A federal IT methodology section we have selected two contrasting governance structures maintains central control of case studies of companies that have chosen different some IT domains while business units can deploy change management approaches for their IT business applications at their discretion [18]. governance projects; one relying heavily on the use of Environmental contingencies - the second context IT governance software without many supporting area - is based on Sambamurthy and Zmud’s [19] measures (i.e. IT as a “magic bullet”), the other more tripartite categorization of influences: corporate or less the opposite. governance, economies of scope, and absorptive The remainder of this paper is organized into five capacity [19]. Corporate governance refers to the sections. In the following section “conceptual already existing organizational control arrangements, foundations and framework”, earlier research relevant such as firm size, and centralized or decentralized to the research question is assessed and synthesized. decision-making structures. Economies of scope refer The third section “research methodology” describes the to corporate diversification modes: internal growth vs. detailed research approach, the selection of case study external acquisitions. Absorptive capacities reflect the sites, the data collection and the analysis approach level of IT knowledge in the line management of a taken. The fourth section “case study results” presents firm. We have added organizational culture as a fourth and discusses observations and findings from our two element but it remains unclear whether and how fast case studies, after which the fifth and last section this can be altered [comp. 14, 20]. "conclusions and next research steps" relates these 2
Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010 Figure 1. Research Framework 2.2 Focus Area: Change Management 22, 23], typically build on the Lewin-Schein change model. Based on Lewin’s [24] more theoretical Change management involves both IT as well as foundation, Schein [e.g. 25, 26] conducted a series of non-IT-related initiatives, including their timing and empirical studies leading to the development of a more sequencing. In terms of our research model (see Figure concrete model which identified individual factors. The 1) this refers to IT governance processes and software Lewin-Schein change approach - widely acknowledged modules and change management factors. Following both in descriptive studies [e.g. 27, 28] and prescriptive our definition from section one, IT governance analysis [e.g. 29, 30] - views organizations as moving processes cover the following six major decision areas: from an old quasi-stationary equilibrium to a new one. request, prioritize, fund, monitor, enforce, and realign. In Lewin-Schein’s first stage - “unfreezing: creating In order to improve these processes, organizations can the motivation to change” - people become aware of resort to a range of measures such as publishing the need for culture change and see the necessity to guidelines, training employees, rewarding or punishing deviate from prior behavior patterns and mindsets [31]. behavior, or implementing IT governance software to In this stage, change is introduced - in our case to the change and IT governance processes. existing IT governance landscape - and employees Software, in particular, can enforce processes by become aware that the current ways of working, as automatically routing workflows and decisions and well as roles and responsibilities will change. escalating exceptions and delays when reaching a Lewin-Schein’s second stage - “cognitive certain threshold [21]. There are four main software restructuring: learning new concepts and new modules: demand management, portfolio management, meanings for old concepts” - implies moving the program/project management, as well as resource/time organization from an old to a new quasi-stationary (IT management. governance) equilibrium. This is typically a period of Earlier research [4] has identified a series of confusion and transition where new IT governance implementation factors which can affect the outcomes mechanisms are implemented. During this phase, IT of an IT governance software implementation in one governance will become more formalized and will, way or another. These implementation factors - potentially, reach a higher level of maturity. Success is clustered into six major categories - are: project dependent on maintaining teamwork and effective planning and analysis, executive support, user communication with stakeholders [23]. involvement, user training, commitment, and Finally in Lewin-Schein’s third stage - “refreezing: organizational integration (see [9, 10] for more details). internalizing new concepts and meanings” - the new Change management approaches related to these distribution of social forces is reinforced to maintain factors can help to create or sustain change. and stabilize the new quasi-stationary equilibrium [27]. Studies on change management effectiveness, New IT governance structures, processes, and software including those focusing on IT implementations [e.g. tools are integrated into stakeholders’ ways of 3
Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010 working. In practice, this can be a slow and painful business strategies, goals and needs”. He adds that process for organizations as staff struggle with alignment maturity “evolves into a relationship where unfamiliar new processes and may soon find the function of IT and other business functions adapt themselves in a valley of despair [32]. While some can their strategies together”. be trained to familiarize themselves with the new Since its publication, the framework was applied by changes in order to depart from the valley of despair, various researchers [41-45] and provided important there are others who attempt to find workarounds in findings around IT/business alignment. To measure order to return to old familiar ways working. This both short-term and long-term success of IT could negatively impact IT governance maturity. governance projects, we apply Luftman’s alignment Though it is now common textbook wisdom that maturity model [46, 47] to compare the alignment deliberate change management measures can increase maturity of the companies before, during, and after the success of IT implementation projects, our earlier (both short-term and long-term) an IT governance reference to Markus and Benjamin's "magic bullet project. Improved IT/business alignment maturity, in theory" [15] illustrates that this "common wisdom" is this sense, is used here as an indicator of improved far from common practice. In fact, our own business value from IT. Van Grembergen and De Haes observations and consulting experience as well as [48] go further, by modeling IT/business alignment as anecdotal evidence from professional publications a mediator which enables an increase in business value seems to suggest that belief in the "magic bullet from IT investments. theory" is on the rise, in the sense that managers and IT The alignment maturity model features six maturity professionals today seem to put an increasing amount areas - each with five maturity stages. The six key of weight on IT implementations as change enablers maturity areas are communication, competency and and less on supporting change management measures. value measurement, governance, partnership, scope To explore this, one of our two case studies has been and architecture, and skills. Each key area comprises a selected to match this situation. group of related mechanisms and assessment criteria which are important for achieving IT/business 2.3 Focus Area: IT Governance Outcomes; alignment. The five maturity stages are initial/ad hoc Alignment Maturity process, committed process, established focused process, improved/managed process, and optimized IT governance projects are aimed at improving the process - the latter being the highest level of maturity. business value of IT, including both effectiveness and efficiency. Although the findings by Lainhart [6] and 2.4 Research Proposition Summary Weill & Ross [7] about better financial performance of companies with better IT governance are important to Combining the frameworks from Lewin-Schein, justify these projects, the measurements are too Markus & Benjamin and Luftman, we derive the indirect and too coarse-grained to be suitable to serve following three working propositions (WPs) as the as a success criterion at various stages of a change basis for our empirical exploration. The WPs are process, which is what we need. Based on the more illustrated graphically in Figure 2: fine-grained frameworks developed around the link • WP1 - Using IT governance software without between IT and business (value) such as Henderson et preceding or supporting structure/process change al.’s strategic alignment model [33], and models from measures in an attempt to "move" and "refreeze" an Smaczny [34], Kearns et al. [35], Bergeron et al. [36], enduring change (improvement) in IT alignment Strnadl [37], Avison et al. [38], we have chosen to maturity does not work. This proposition is in line focus on measures of IT/business alignment as a with the aforementioned “magic bullet theory” that measure of IT governance project success. predicts that users are not sitting ducks and will The IT Governance Institute defines alignment of dodge the bullets, in that way preventing a painful business and IT as “whether an enterprise’s investment change and using IT as the scapegoat. in IT is in harmony with its strategic objectives (intent, • WP2 - Creating an IT alignment maturity increase current strategy and enterprise goals) and thus building through structure/process changes without using IT the capabilities necessary to deliver business value” governance software (either as part of the "move" [39]. For our study we have adopted the quantitative and/or "refreeze" stage) will prevent an enduring measurement of "alignment maturity" developed by process change, meaning the "refreeze" stage will Luftman [40] who provides a similar definition, only be partially successful and the long-term referring to IT/business alignment as “applying IT in alignment maturity will decrease. This proposition an appropriate and timely way, in harmony with focuses on the later stages of the Lewin-Schein 4
Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010 been conducted with key IT governance and change management stakeholders, each lasting some 1.5 hours. We compiled an interview framework/questionnaire that is structured into three distinct sections. First, structural, process, and software-related topics contribute to the clarification of the chosen IT governance implementation approach. Second, the section with change management factors focuses on moderator variables, looking at the type of change- management initiative (e.g., IT, process, structure) as Figure 2. Working Propositions well as the sequence and timing. Third and last, improvements in IT/business alignment maturity are model, postulating that without IT governance measured to derive the business value from IT both software the IT/business alignment maturity will before, during, shortly after, and more long-term after fall back to a level closer to the initial level. the change initiatives. The interviewees were asked to • WP3 - Using IT governance software to "refreeze" rate all six strategic alignment maturity dimensions on the improvement of IT governance maturity will a five-point Likert scale using Luftman's instrument increase the likelihood of an enduring maturity [46, 47]. improvement. This proposition is related to WP2 Assessments were cross-checked between but now describing the situation with (!) IT respondents per company and averaged to identify governance software, postulating a successful possible improvements over time. To support the data “refreeze” with a long-term increased IT/business analysis activities - and following the advice of Darke alignment maturity increase. et al. [54], Myers [55], and Weitzman and Miles [56] - we have employed a special-purpose software tool for qualitative research, i.e. QSR NVivo. This software 3. Research Methodology package supports non-numerical, unstructured data indexing, searching, and theorizing. NVivo facilitates Our literature review, summarized in the previous the storage, coding, retrieval, and analysis of textual section, and findings from secondary data - provided data, as well as theory-testing [57]. It supports case by consulting projects and interviews with application study research with its capacity to integrate mixed vendors - allowed us to build the research framework research methods by merging quantitative and [49] and state the exploratory study’s purpose, as well qualitative data [58]. as criteria to judge a successful exploration [50]. We posit that a multiple case research approach is suitable to examine the complex, contextual, and contemporary 4. Case Study Results nature of change management approaches in an IT governance context. As Yin [50] states, “[a] case study 4.1 Rio Tinto Alcan - Engineered Products is an empirical enquiry that investigates a contemporary phenomenon within its real-life context, Rio Tinto Alcan is the aluminum business of Rio especially when the boundaries between phenomenon Tinto (NYSE: RTP). The unit of analysis for this case and context are not clearly evident.” study was the engineered products division of Rio This clearly applies to our research question, since Tinto Alcan (RTA-EP), a relatively autonomous part of research in this area is in its early, formative stages, the company with a global headcount of 15,000 and a and we are dealing with practice-based problems where significant presence in Australia, Canada, and France. the actor’s experiences and the action context are The interviewees at RTA-EP’s Paris headquarters critical [51, 52]. In 2009, we have conducted two in- included the CIO, the business relationship manager depth case studies in Europe to gather data - through responsible for IT governance, the IT executive who document analysis (e.g., governance landscape was responsible for planning and running the initial IT documentation, project data, and change management governance initiative, and two external consultants. plans), semi-structured interviews, and direct RTA-EP focused on the implementation of IT observation. We were also able to use questionnaire governance software to both initiate and sustain IT data for both companies from an earlier related study governance maturity increases, allowing us to explore [9, 10]. The triangulation has allowed for cross-check the research working propositions WP1 and WP3. [53]. A total of 10 semi-structured interviews have RTA-EP’s history - prior to being acquired by Rio Tinto in November 2007 - was one of strong growth, 5
Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010 organically, as well as through acquisitions. As a would move into the project phase where the software result, the IT governance arrangements were strongly supported the organization’s project management decentralized to allow for local flexibility, with the office (PMO) with all necessary software features. The exception of a centralized approval by the CFO for new process also mandated that every project above a projects surpassing a set limit and some informal set number of mandays had to create a cash flow central knowledge sharing initiatives. In mid 2007, analysis, a risk profile, as well as a value profile. This fueled by the ongoing global rollout of multiple large led to the optimization of IT portfolio management and SAP projects, the decision was made to move from a reduced the amount of non-value-adding projects. The decentralized to a federated model in order to need to compile spreadsheet-based portfolio analyses harmonize processes, to achieve synergies, and to was made redundant by real-time dashboard increase business visibility. functionality. The change team consisted of RTA-EP-internal Resource/time management increased RTA-EP’s employees and external consultants; the team had to awareness of (internal and external) resource capacities handle several environmental difficulties such as and facilitated as-is and to-be comparisons. With the dealing with diverse previously independent working introduction of time-tracking features, budget cultures and a turbulent business environment that accountability was enforced and key performance included the takeover by Rio Tinto and ongoing indicators (KPIs) helped to measure performance discussions about divestitures. As a first step, the against targets set by RTA-EP’s executive company introduced the IT governance software management. Though the change initiatives strongly modules program/project management and relied on software to enforce process changes (e.g., “no resource/time management to support various project time-tracking, no payment of external consultants”), rollouts. This first phase lasted from September 2007 additional structural alterations were made. to April 2008. At that time, the decision-making First, an IT governance committee was set up with a process and the management of IT assets were still quarterly meeting schedule. It comprised RTA-EP’s decentralized, i.e. there was no central governance business unit leaders, the CIO, and the business authority. relationship manager. This committee reported directly The IT governance tool was extended in a second to the division’s CEO and CFO. The task of the phase - which more formally put a central IT committee was to make decisions on the IT portfolio, governance initiative in place - with the introduction of on IT assets, procurement strategies, and human demand management and portfolio management resource (HR) issues. Second, weekly business review features. This phase, which is where our actual case meetings and bi-weekly investment review meetings study measurements start, began in May 2008 and were initiated. lasted until February 2009. To standardize processes Not many other non-IT supporting change and achieve rapid results, it was decided to introduce management initiatives were employed for the IT the IT governance software first in its standard, non- governance project. Some executive support and user customized form. The new demand management involvement took place by demonstration and review process consisted of three phases completely supported of the processes at management level. The IT by the software. New IT demands from that moment governance software was, however, implemented using on had to go through the idea phase and the proposal a top-down approach without any explicit end-user phase before they could enter the project phase. involvement. User training did take place, conducted To ensure that all affected stakeholders were both in classrooms and one-to-one sessions on an as- involved in decision-making, several demand gates had needed-basis. Commitment was ensured through to be passed before a project request could move to a pooling strong supporters and resisters in teams and next phase. If the project request passed all gates, it following a step-by-step rollout approach. Adoption was further enforced by including tool usage into May 2008 Feb 2009 May 2009 employees’ annual reviews. Communications 1.7 2.8 3.0 By February 2009 most of the change management Competency/Value 1.5 3.2 3.7 initiatives were concluded and a period of relative Governance 1.3 2.5 2.9 stability began. Table 1 summarizes the Luftman IT Partnership 1.7 3.1 3.2 alignment maturity levels for this case before the IT Scope/Architecture 1.7 2.7 2.9 governance change initiative (May 2008), shortly after Skills 1.7 2.8 3.0 (Feb 2009) and in the more long-term stable situation Total Average 1.6 2.9 3.1 (May 2009). Table 1. Rio Tinto Alcan EP Alignment Maturity 6
Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010 4.2 Siemens Global Shared Services-IT four stages: analysis of documents, processes and standards, followed by the development of concepts for Siemens AG, headquartered in Germany, is one of processes and workflows, active stakeholder the world’s largest engineering companies, specializing management, and finally customization and in three main business sectors: industry, energy and configuration of an IT governance tool. The initiative healthcare (NYSE: SI). Consisting of 15 divisions, it started in December 2007 with an initial analysis and has approximately 430,000 employees and global development of the IT governance concept. At this revenues of more than $110 billion (2008). The unit of point in time, only informal and limited IT governance analysis for this case study is Siemens global shared arrangements were in place. The project team spent the services IT (GSS IT), one of the four business lines majority of their time on defining IT governance within Siemens’ global shared services division. GSS processes, roles, and responsibilities. IT operates six regional application management Though GSS IT had active executive support from centers (AMCs) and four infrastructure management headquarters, the project was met with resistance from centers (IMCs) located worldwide. Headquarters are in regional AMCs and IMCs since they did not want to Munich. make their internal service lifecycle management Interviews were conducted with the GSS IT head of transparent. They were reluctant to share information portfolio management - also responsible for overseeing about demand pipelines, project portfolios, and the overall IT governance initiative - one of his direct financial KPIs. In order to increase acceptance of the reports from the central portfolio management newly standardized processes and associated department as well as one from a regional AMC, responsibilities, selected users from headquarters and complemented with two external consultants. Contrary regional subsidiaries were involved in the design to Rio Tinto Alcan, GSS IT’s IT governance project process. In addition, the regional AMC in Vienna was had a two-phased approach. It focused extensively on picked as a pilot - and as a means to convince and process design and change management approaches to motivate other regional AMCs and IMCs to adopt the initiate change before implementing IT governance formal IT governance arrangements. software to sustain change. The IT governance initiative was concluded in June GSS IT had a decentralized structure in terms of 2008 and marked the start of the post-change period. decision-making processes and IT asset management. By then, GSS IT had a global service lifecycle Each AMC managed its own assets and made management process consisting of six distinct phases, independent portfolio decisions. As a result, all alignment with internal and external frameworks - e.g. subsidiaries had their own way of managing service ITIL and ISO 20.000 - as well as a handbook provisioning - with inconsistent performance across containing detailed process steps, financing models, AMCs. To standardize service quality and to minimize risk management approaches, and general governance risks when developing new (costly) service offerings, policies. GSS IT embarked on an IT governance project to Two IT governance software modules were also develop a common, harmonized service lifecycle implemented for demand management and portfolio management process for all AMCs and IMCs. The management. The tool was meant to provide the ultimate goal was to increase external/customer organization with improved capabilities to identify transparency. This was done using the existing IMC opportunities and threats at an early stage in the lifecycle management process as a starting point with a portfolio lifecycle, as well as more immediate alerts focus on portfolio management. regarding project deviations. Process gates in the The project team consisted of both external proposal phase of the service portfolio lifecycle also consultants and internal staff from headquarters and the helped to reduce unnecessary efforts spent on projects regional subsidiaries. The IT governance project had that might eventually be cancelled by customers. However, the tool was not immediately used. GSS IT Dec 2007 Jun 2008 Nov 2008 focused on ensuring that IT governance processes were Communications 2.4 3.0 2.8 running well first before they started the adoption of IT Competency/Value 2.2 3.2 3.5 governance software. Governance 2.5 3.7 3.3 Table 2 summarizes the IT/business alignment Partnership 2.3 3.2 3.0 maturity levels for this case before the IT governance Scope/Architecture 2.0 3.0 2.8 change initiative (December 2007), shortly after Skills 1.8 2.5 2.0 (January 2008) and in the more long-term stable Total Average 2.2 3.1 2.9 situation (November 2008). Table 2. Siemens GSS IT Alignment Maturity 7
Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010 Figure 3. Case Results Within the Research Framework 5. Discussion software (and much less on process change measures) to "move" and "refreeze" the IT governance processes, In the following sections we subsequently discuss medium activity in terms of structural changes, and our findings from the RTA-EP case and the GSS IT minor evidence for change management factors and case, after which we return to our general research environmental contingencies. The approach followed question and discuss next research steps. Figure 3 at RTA-EP clearly focused on improving IT repeats our research framework, showing the overall governance processes through the top-down changes in the scores for each building block for both implementation of IT governance tools. The structural of the case studies. changes - e.g. setting up the IT governance committee - became a necessity with the introduction of process 5.1. Understanding Rio Tinto Alcan - EP changes but they were not change drivers. In other words, RTA-EP employed a "magic bullet" approach Looking at the overall outcomes of the IT and was successful, contrary to our "magic bullet governance project in this case, we observed theory" working proposition WP1 (see Figure 4). improvements in all six of the Luftman IT/business Focusing in more detail on non-IT change alignment maturity dimensions. The overall maturity measures, we see that careful project planning and increase was impressive: starting from 1.6 before the analysis took place but our interviews do not indicate a IT governance initiative and moving to 3.1 at the time significant effect on the overall project success. of the research site visit. Although the CIO (the initiator of the IT governance Considering the change initiatives within this initiative) provided a high degree of executive support, project we see a strong focus on IT governance special measures for ensuring user involvement and commitment were lacking. The possible influence of environmental contingencies on the overall success of the IT governance project in his case study is unclear or at least mixed. Most of the factors listed under that heading did not change or had no discernable influence. However, the significant turbulence caused by the Rio Tinto acquisition, the subsequent economic crisis and the possible divestiture could either lead to more or less user resistance as employee morale and fear of job loss may be affected strongly and differently, also across countries, departments and Figure 4. RTA-EP Alignment Maturity Changes individuals. 8
Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010 In summary, and with reference to Figure 4, we see defining the IT governance processes gave them an in- that RTA-EP predominantly used IT implementation as depth understanding of the purposes of the IT a change measure to both "move" and "refreeze" the governance software. organization. Whereas, based on the magic bullet Although the software development was more or theory, one would expect a path similar to that less finished by June 2008, the actual rollout was described in our WP1, they followed a "road to effectively put on hold as a result of, by then, success" most similar to our working proposition WP3. incomplete acceptance by the regional centers. This led to a loss of enthusiasm over time from regional centers 5.2. Understanding Siemens GSS IT that were already on board, leading in a decrease in overall maturity. Despite this, “competency and value Referring to Table 2 and Figure 5, we see that measurement” maturity continued to improve as newly maturity levels for GSS IT in terms of IT/business introduced metrics, which were established for alignment in all six dimensions improved during the measuring the extent of service provided to the "move" stage but "refreeze" was unsuccessful and the business functions, could be used even in the absence alignment maturity dimensions dropped from that point of an IT governance software. onwards, with the exception of the maturity area In terms of environmental contingencies we “competency and value measurement”. Overall, GSS identified a few challenges such as a competitive IT started from a maturity of 2.2 before the IT organizational culture which led to reluctance to share governance initiative, reached a peak maturity of 3.1 information between regional centers. Nevertheless, we after the initiative, quickly fell back to 2.9 and argue that the environmental contingencies had no afterwards failed to stabilize but continued a slow major impact on IT governance outcomes. slide. All in all, despite comparatively high alignment In summary, and with reference to Figure 5, we see maturity scores throughout the change initiative, it that GSS IT only used non-IT change initiatives to would be difficult to call this a complete success. both "move" and "refreeze" the organization. Revisiting the building blocks from our research Effectively it was successful in this first phase whereas framework, we see a strong focus on IT governance the absence of IT governance software to "refreeze" process improvement initiatives (here without IT and sustain the new situation proved less successful. implementation, contrary to the RTA-EP case) and Unclear is whether the fact that software was expected attention to many of the non-IT change management but not delivered was instrumental to the unsuccessful factors, minor evidence for structural changes, and "refreeze". Overall, we see that working proposition minor change in environmental contingencies. WP2 has the strongest explanatory power. From our interview analysis we learned that GSS IT's focus was on driving best practice IT governance 5.3. Conclusions and Next Research Steps into the organization through IT governance processes and change management factors. Before the actual This study set out to explore the role of different change initiative took place, GSS IT ensured support change management approaches in IT governance from headquarters as well as regional centers. During projects, with an explicit focus on IT and non-IT the change initiative, employees from GSS IT change measures to "move" and subsequently headquarters and regional centers worked extensively "refreeze" organizations embarking on IT governance for 6 months with external consultants to define IT initiatives. The analysis of two contrasting case studies governance processes, roles, and responsibilities before shows how our research model can help explain the starting to develop the IT governance software dynamics within IT governance initiatives as well as modules for demand management and portfolio management. Such careful project planning and analysis, with frequent user involvement, facilitated the introduction of IT governance into the organization. The establishment of a pilot center in Vienna was also effective for building commitment and garnering further support from regional centers that were initially skeptical about the change initiative. Regional centers were not coerced into adopting the change, instead they were given time and hands-on opportunities to convince themselves of the change benefits. Furthermore, users were given training to familiarize Figure 5. GSS IT Maturity Profile themselves with the software. Their involvement in 9
Proceedings of the 43rd Hawaii International Conference on System Sciences - 2010 their short-term and longterm success, measured in [10] H. Heier, H. P. Borgman, and C. Mileos, "Examining terms of IT/business alignment maturity. the relationship between IT governance software, processes, Our findings in the first case seem to contradict the and business value: a quantitative research approach," in 42th conventional wisdom embodied in Markus & Hawaii International Conference on System Sciences, Big Island, 2009, pp. 1-11. Benjamin's "magic bullet theory" (i.e., despite relying [11] M. Gerrard, "Creating an effective IT governance only on IT to induce and sustain change the change process," Gartner, Stamford COM-21-2931, 2003. initiative proved successful), although environmental [12] Z. Kerravala, "Mercury Interactive takes a leadership pressures may help to explain this case. 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