Residential update - Cloudinary

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Residential update - Cloudinary
Residential update

UK Residential Research | January 2018

South East London has benefitted from a significant facelift in recent years. A number of regeneration
projects, including the redevelopment of ex-council estates, has not only transformed the local area,
but has attracted in other developers. More affordable pricing compared with many other locations in
London has also played its part. The prospects for South East London are bright, with plenty of residential
developments raising the bar even further whilst also providing a more diverse choice for residents.

Regeneration catalyst                          Pricing attraction                             Facelift boosts outlook
South East London is a hive of residential     Pricing has been critical in the residential   The outlook for South East London is
development activity. Almost 5,000             revolution in South East London.               also bright.
new private residential units are under
                                               Indeed pricing is so competitive relative      While several of the major regeneration
construction. There are also over 29,000
                                               to many other parts of the capital,            projects are completed or nearly
private units in the planning pipeline or
                                               especially compared with north of the river,   completed there are still others to come.
unbuilt in existing developments, making
                                               it has meant that the residential product      For example, Convoys Wharf has the
it one of London’s most active residential
                                               developed has appealed to both residents       potential to deliver around 3,500 homes
development regions.
                                               within the area as well as people from         and British Land plan to develop a similar
Large regeneration projects are playing        further afield.                                number at Canada Water.
a key role in the delivery of much needed
                                               The competitively-priced Lewisham is           But given the facelift that has already
housing but are also vital in the uprating
                                               a prime example of where people have           taken place and the enhanced perception
and gentrification of many parts of
                                               moved within South East London to a more       of South East London as a desirable and
South East London. Many of these are
                                               affordable option.                             appealing place to live, coupled with the
still ongoing, with a few yet to get off the
                                                                                              price advantage and the excellent transport
drawing board.                                 The lower price points have grabbed the
                                                                                              links, more and more developers are
                                               attention of developers too. Both the
The most significant have been the                                                            looking to enter the fray.
                                               potential to develop product for a wider
redevelopment of ex-council estates such
                                               audience as well as to reap the benefits       This revitalised perception is exemplified
as the Heygate Estate in Elephant & Castle,
                                               of outperforming price growth as a             by the appetite of Build to Rent (BTR)
now being replaced by Elephant Park, and
                                               result of scheme-specific and broader-         operators. The largest operator in the area
the Ferrier Estate in Blackheath which is
                                               area regeneration impacts have been            will be Get Living London. It already has one
being redeveloped as Kidbrooke Village.
                                               particularly appealing.                        scheme operational at Elephant & Castle
Other large-scale and non-council                                                             and will have more units once the Elephant
                                               The real game changer for South East
estate redevelopment has also taken                                                           & Castle Shopping Centre is redeveloped.
                                               London has been the two wave evolution -
place such as on the Greenwich Peninsula,
                                               initially the notable regeneration projects    But Grosvenor, Realstar, Essential Living,
at Bermondsey Spa and at Canada Water,
                                               improved and lifted the area which then        Fizzy Living, Notting Hill Housing, Peabody
to name but a few.
                                               enticed in a greater volume and variety        and L&Q will also have BTR schemes
But although these large redevelopments        of private developers. Together, all of this   operational within the next few years,
have been the cornerstone of the               development activity has led to a vastly       reaffirming the higher profile and altered
residential revitalisation many other          different and rejuvenated South East           perception of South East London.
developments are contributing to the           London compared to a decade ago.
ongoing change.
Residential update - Cloudinary
South East London

Greenwich & Deptford                           Blackheath                                      Lewisham
With the Cutty Sark, the National Maritime     Blackheath has an established, mature           Lewisham has benefitted from being a
Museum, the Royal Observatory, Greenwich       and traditional housing market with very        well-connected and affordable South East
Park and the River Thames as visitor icons,    few new developments in its core area.          London destination in recent years as
and with the 2012 Olympics boosting the        On the outskirts, however, Berkeley Homes       stretched affordability across many parts
area’s profile, Greenwich and Deptford have    is transforming the old Ferrier Estate into     of London force prospective home buyers
become even more popular residential           KIdbrooke Village, a 4,000 home,                and renters to look at viable alternatives.
locations over the past five years.            £1bn regeneration project.
                                                                                               Lewisham is also fortunate to possess
More than 3,800 new residential units have     The heart and mainstay of Blackheath is         several attractive development sites. And
been completed in the Greenwich and            adorned with Edwardian and Victorian            developers have been early to the party
Deptford areas during this time. Thames        terraced, semi-detached and a liberal           with a number of sizeable residential
frontage has been a key draw for both          sprinkling of detached houses that combine      schemes already completed and several
developers and purchasers, with over           to make Blackheath a leafy London enclave       more on the way.
1,650 units in riverside schemes.              within touching distance of Central London.
                                                                                               An early pioneering scheme was St James’
The largest schemes in recent years have       Detached houses are typically between £1m       Silkworks, while notable recent schemes
been Barratt London’s Greenland Place and      and £3m with two bedroom terraced houses        include Barratt London’s 602 private unit
Berkeley Homes’ element of Marine Wharf.       usually in the £700,000 to £900,000 range.      Renaissance SE13 and L&Q’s Thurston Point
                                                                                               which included 238 BTR units.
The building boom in the locale is not         The Blackheath lettings market is also
over yet. There are several schemes under      dominated by older style properties.            Indeed, Lewisham is one of the forerunners
construction, amounting to almost 1,350        Turnover is generally lower than in other,      in the BTR revolution. As well as the units at
units. There are two schemes with more         regenerating parts of South East London         Thurston Point, there are a further 68 BTR
than 900 private units; Barratt’s Enderby      as tenants tend to stay in the area or in the   units at each of the two phases of Muse’s
Wharf and Lend Lease’s Timberyard,             same home for longer periods of time.           Lewisham Gateway scheme which will be
both of which have some units under                                                            run by Fizzy Living.
                                               Flats are hard to come by as they are
construction. There are also more than 200
                                               typically only in converted houses.             Significantly too, there are more than 1,350
units underway at London & Regional’s River
                                               Three bedroom terraced houses can               private units across five schemes in the
Gardens and Anthology’s Deptford Foundry.
                                               command upwards of £2,500 pcm while             planning pipeline in Lewisham (see map).
Looking forward the development pipeline       detached homes are typically in excess
                                                                                               Lewisham’s connectivity to Central London
is somewhat uncertain. In aggregate            of £3,000 pcm.
                                                                                               and to Canary Wharf via the DLR are
there are around 3,500 private units in the
                                                                                               particularly appealing to residents and the
planning pipeline, but almost 3,000 of these
                                                                                               offering could improve further when the
are at Cheung Kong Holdings Limited’s
                                                                                               Bakerloo Line Extension begins running,
Convoys Wharf where the huge riverside
                                                                                               although this will not be before 2028.
site has been dormant for several years.
Without this there is a relatively sparse                                                      Typical sales pricing in Lewisham is more
pipeline of 540 units in five other schemes.                                                   affordable than many neighbouring
                                                                                               locations, averaging around £625 psf for
Pricing can vary quite markedly in these
                                                                                               new build property while rents for a new
areas, largely driven by proximity to
                                                                                               one bedroom flat average £1,300 pcm but
riverside views. On the river pricing
                                                                                               can be obtained for £1,200 pcm.
can reach £800 psf while away from
the river £700 psf is more typical.
The rental market in Greenwich and
Deptford is very active. Close proximity
to Central London and to Canary Wharf
in particular makes this a popular rental
choice. The market is dominated by
individual private landlords but two new BTR
schemes are set to come to market during
the second half of 2018; Essential Living’s
Creekside Wharf and L&Q’s Faircharm
Trading Estate development.
Rents across Greenwich and Deptford are
typically in the order of £1,400 to £1,600
pcm for a one bedroom flat but can rise to
circa £1,700 pcm closer to the river.
Residential update - Cloudinary
Greenwich & Deptford

        £700                                   £1,500                        1,659          650
              psf                                     pcm

    Average new build                      Average new build rents       Units under         Units in
      pricing (£psf)                      (£pcm, one bedroom flat)      construction*   planning pipeline**
         Q4 2017                            same for all instances        Q3 2017            Q3 2017
                                                  Q4 2017

*includes 314 BTR units, **includes unbuilt units in existing schemes
Source: JLL

Blackheath

        £650                                   £1,350                        679          2,762
              psf                                     pcm

    Average new build                      Average new build rents       Units under         Units in
      pricing (£psf)                      (£pcm, one bedroom flat)      construction*   planning pipeline**
         Q4 2017                                  Q4 2017                 Q3 2017            Q3 2017

*0 BTR units, **includes unbuilt units in existing schemes
Source: JLL

Lewisham

        £625                                   £1,300                        241          1,954
              psf                                     pcm

    Average new build                      Average new build rents       Units under         Units in
      pricing (£psf)                      (£pcm, one bedroom flat)      construction*   planning pipeline**
         Q4 2017                                  Q4 2017                 Q3 2017            Q3 2017

*includes 115 BTR units, **includes unbuilt units in existing schemes
Source: JLL
South East London

Elephant & Castle                               Canada Water & Surrey Quays
Arguably most famous as the birthplace          Large scale regeneration projects dominate        “South East London has
of Charlie Chaplin, Elephant & Castle is        the development landscape in Canada Water
in the throes of a huge regeneration and        and Surrey Quays but there are a number of      plenty to offer residents and
gentrification process.                         other developments underway in the area.         there is a wonderful mix of
The area has progressed considerably since      Once completed, all the development             old and new. Greenwich and
the last elements of the Heygate Estate         will provide an important, new, rejuvenated       Blackheath are extremely
were demolished in 2014.                        and regenerated residential and
                                                social destination.                               well established markets
The transformation of the area really began
when Brookfield Multiplex completed the         Barratt London completed more than 600
                                                                                                 with many families living in
408 unit (310 private) Strata development,      private units in its Maple Quays project        these areas and surrounding
famous for its three wind turbines at the top   in 2013, which were sites A and B in the         postcodes for generations,
of the tower which make it instantaneously      Canada Water masterplan. Barratt London
stand out in London’s skyline.                  also completed 161 private units at               while Elephant & Castle,
Lend Lease won the race to redevelop
                                                Redwood Park in 2015.                            Lewisham, Canada Water,
the Heygate Estate, replacing it with           Sellar Developments and Notting Hill              Surrey Quays and North
Elephant Park. It has completed more            Housing are now on site at sites C and D of            Greenwich offer
than 300 private units in three phases of       the Canada Water masterplan. In all 799
the redevelopment while almost 700 units        private units will be developed, 346 of which
                                                                                                     newer communities.
are under construction. In all the master       will be BTR units operated by Notting Hill.
consent is just shy of 2,000 private units.                                                        Key to the success of
                                                In addition to these, L&Q has 277 private
Importantly, the regeneration of the            units under construction at Quebec              South East London are the
Heygate Estate has been the catalyst for        Quarter, 42 units of which will be retained       numerous open spaces.
other developments. Lend Lease itself has       as BTR units. The only other developer
also built the 284 unit One The Elephant        active in the area is London Square which
                                                                                                And many of the successful
scheme, the second largest completed            has 75 private units on site.                   developers are listening to
development behind Strata.
                                                Prices and rents are notably lower here in       the needs of residents by
A notable 1,360 units within eight              comparison with Elephant & Castle, adding       including leafy communal
schemes are under construction,                 to the appeal of this evolving location.
three of which are part of Elephant Park.       Pricing can get as high as £850 psf while
                                                                                                parks and leisure facilities
The largest other development is                rents for a one bedroom flat can range             within their schemes.
Oakmayne’s Two Fifty One scheme which           from £1,400 pcm to £1,750 pcm.
has 270 private units where completions
                                                Looking forward, British Land will be the         The homely nature of the
will run during the first half of 2018.
                                                principal deliverer of residential units. It       area has also helped to
The uprating of Elephant & Castle is            bought the main Canada Water and Leisure
                                                                                                  attract an eclectic mix of
evidenced by the surge in pricing. Back         Centre sites in 2016. Opinion is being sought
in 2010-2011 pricing was typically around       for circa 3,500 units (all tenures) on the          people from all walks
£750-800 psf but now many of the schemes        main site while there is an existing planning     of life where, quite rarely
are averaging closer to £975 psf.               permission in place for 509 units at the
                                                Leisure Centre.
                                                                                                for London, residents get to
Elephant & Castle is also developing into a                                                     know and look out for their
key rental location. As well as the numerous
apartments privately let in recent new          Rest of South East London                        neighbours – a real selling
schemes, Get Living London has its 373 unit     As well as the key hotspots of new                 point in today’s world.”
Elephant & Castle 1 scheme while Realstar       development in South East London already
completed on its 279 unit UNCLE Elephant        covered above, the other main locale for
& Castle scheme in Q4 2017, a scheme            new development is in North Greenwich
which includes a gym and sky lounge             where Knight Dragon, Countryside and
among its amenities.                            Taylor Wimpey are active in the significant      South East London Residential
                                                regeneration of the Peninsula area.
Rental levels have increased notably
as new development has emerged.                 Bermondsey is another area which has
A typical one bedroom apartment in a            improved in the past five years. Significant
new development is now commanding               development at Bermondsey Spa has
in the order of £1,850 pcm.                     created a far more appealing environment
                                                and although development activity has
                                                slowed more recently, Grosvenor is now
                                                looking to develop circa 1,100 BTR units at
                                                the Biscuit Factory (see map).
Elephant & Castle

        £975                                   £1,850                        1,637        3,644
              psf                                     pcm

    Average new build                     Average new build rents        Units under         Units in
      pricing (£psf)                     (£pcm, one bedroom flat)       construction*   planning pipeline**
         Q4 2017                                 Q4 2017                  Q3 2017            Q3 2017

*includes 278 BTR units, **includes unbuilt units in existing schemes
Source: JLL

Canada Water & Surrey Quays

        £850                                   £1,550                        448          1,000
              psf                                     pcm

    Average new build                     Average new build rents        Units under         Units in
      pricing (£psf)                     (£pcm, one bedroom flat)       construction*   planning pipeline**
         Q4 2017                                 Q4 2017                  Q3 2017            Q3 2017

*includes 234 BTR units, **includes unbuilt units in existing schemes
Source: JLL

                                                                                            UNCLE Elephant & Castle
South East London

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            Herne Hill                                                    East Dulwich
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                                             Part comp, part U/C, for sale                                                                                                  Under construction / complete; for sale / for rent                                                                                                              Permission, not launched

                                                                                                                                                                                                                                                                                                                                                                                                        Quebec Quarter

            Source: JLL, Molior
South East London

 Map ref        Scheme                                     Developer                           Private units   Status

      1         Greenwich Peninsula                        Knight Dragon                           9,750       Part comp, part U/C, for sale
      2         Kidbrooke Village                          Berkeley Homes                          4,177       Part comp, part U/C, for sale
      3         Elephant Park                              Lend Lease                              1,885       Part comp, part U/C, for sale
      4         Greenwich Millenium Village                Countryside, Taylor Wimpey              1,397       Part comp, part U/C, for sale
      5         Central Park                               Peabody                                 649         Part comp, part U/C, for sale, some BTR
      6         Lewisham Gateway                           Muse Developments                       640         Part comp, part U/C, for sale, some BTR
      7         Enderby Wharf                              Barratt London                          950         Under construction, for sale
      8         The Timberyard                             Lend Lease                              943         Under construction, for sale
      9         Canada Water – sites C&E                   Sellar, Notting Hill Housing            799         Under construction, for sale, some BTR
     10         The River Gardens                          London & Regional                       567         Under construction, for sale
     11         Greenwich Square                           Hadley / Mace                            318        Under construction, for sale
     12         UNCLE Elephant & Castle                    Realstar                                279         Complete , BTR
     13         Quebec Quarter                             L&Q                                     277         Under construction, for sale, some BTR
     14         Deptford Foundry                           Anthology                                276        Under construction, for sale
     15         Two Fifty One                              Oakmayne, South Central Mgt             270         Under construction, for sale
     16         Blackfriars Circus                         Barratt London                          245         Under construction, for sale
     17         Precision                                  U + I, Weston Homes                     232         Under construction, for sale
     18         Convoys Wharf                              Cheung Kong Holdings Ltd                2,975       Permission, not launched
     19         New Bermondsey                             Renewal                                 2,135       Permission, not launched
     20         Aylesbury Estate                           Notting Hill Housing                    1,349       Permission, not launched
     21         Skipton House                              London & Regional                       408         Permission, not launched
     22         Chambers Wharf                             St James                                407         Permission, not launched
     23         Canada Water Leisure Site                  British Land                            382         Permission, not launched
     24         London Square Bermondsey                   London Square                           271         Permission, not launched
     25         Lewisham / Citibank House                  Joseph Homes                            237         Permission, not launched
     26         VIP Trading / Industrial Estates           Rockwell Properties                     975         Application, not launched
     27         Malt Street Development                    Berkeley Homes                          840         Application, not launched
     28         E&C Shopping Centre                        Delancey, Get Living London             637         Application, not launched, BTR
     29         Lewisham Retail Park                       Legal & General                         440         Application, not launched
     30         Tesco Overflow Car Park                    Meyer Homes                             323         Application, not launched
     31         Lewisham Carpetright                       Threadneedle Investments                 242        Application, not launched
     32         40 Victoria Way                            Fairview New Homes                      233         Application, not launched
     33         Southwark Fire Station                     Hadston                                 205         Application, not launched
     34         The Biscuit Factory                        Grosvenor                              c1,100       Opinion sought, some BTR
     35         Canada Water                               British Land                           c2,500       Opinion sought

Source: JLL, Molior. Data correct as at December 2017. Schemes of 200 or more private units.
The profile of South East London has                          The area is still more affordable than most                    Road, to stations at New Cross Gate and
improved significantly in recent years but the                parts of London but the gap is beginning to                    Lewisham. It could be operational by 2028.
area is only part-way along its rejuvenation.                 close as Londoners seek value for money
                                                                                                                             But even without this additional boost,
                                                              and higher growth potential locations.
Regeneration projects have changed the                                                                                       we expect South East London to prosper
streetscape and perception of certain                         Transport communications have been                             over the next 5-10 years. The price
locations and have also made the area more                    strong for many years but could be                             advantage relative to many other parts
appealing to a wider variety of developers.                   enhanced further if the Bakerloo Line                          of London is still to fully play out with the
                                                              Extension is given the go ahead.                               attention of developers, amenity providers
All of this new development has
                                                              The extension is due to run from                               and residents all set to improve the offer
transformed South East London into a
                                                              Elephant & Castle, down the Old Kent                           and appeal of South East London in future.
viable residential location of choice.

House price growth forecasts (% pa)                                          2018               2019              2020              2021              2022            2018-22

South East London                                                               0                 1                2½                 3½                4½                12
Central London Developments                                                     0                 ½                  2                 3                 4                10
Greater London                                                                  0                1½                  2                3½                 4                11

Rental growth forecasts (% pa)                                               2018               2019              2020              2021              2022            2018-22

South East London                                                               1                 2                2½                 2½                2½                11
Central London Developments                                                     0                1½                  2                2½                2½                 9
Greater London                                                                 1½                 2                  2                2½                2½                11

Source: JLL

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 Neil Chegwidden                         Adam Challis                         Graham Lawes                       Yasmin Forrester                   Matthew Saville
   Residential Research                 Residential Research                   South East Sales                  South East Lettings                    New Home Sales
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