Research at JCU Singapore Business School
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Research at JCU Singapore Business School
Our Message
Dr K Thirumaran Assoc. Prof. Jacob Wood
Academic Head Associate Dean for Research
JCU Singapore Business School Director of Centre for International Trade and Business in Asia(CITBA)
JCU Singapore Business School
JCU Singapore Business School’s mission is to create a brighter future for lives in the tropics world-wide through graduates and research discoveries
that make a difference. The changing global business environment demands continuous assessment and innovative thinking to ensure that industries
and communities are empowered with the knowledge and skill sets to turn challenges to favorable advantages. With research outputs in key
concepts, data sets and grounded theory, our contributions to the university’s leadership in intellectual contributions focuses on the tropics.
The JCU Singapore Business School has access to a reservoir of scholars and specialist for collaborative research, funding and consultancy projects.
The faculty are also involved in many cross scholarly boundaries sharing discoveries through the undergraduate, graduate and industry workshop
learning platforms. We have also risen to the challenge through translation works via mass media, magazines and various CITBA forums for
businesses and communities to unpack academic research to practical realities.
As we scale new heights, research remains a key pillar of our intellectual curiosity. Faculty and students pursue research excellence in 4 domains:
Management & Human Resources, Accounting & Finance, Tourism & Hospitality and Marketing & International Business. Through the Tropical
Futures Institute, Centre for International Trade and Business in Asia and networks with a sleuth of institutes and professional bodies the world over,
we are making a respectable research footprint in the global tropical intellectual map with a mission to make a difference.
2
CITBA
Centre for International Trade and Business in
Asia (CITBA)
In today’s increasingly integrated global economy, Circularity and sustainability towards zero
businesses have sought to develop and nurture new waste
commercial opportunities. At the heart of this change has
been Asia, a vibrant, face-paced region abundant in natural Leveraging on JCU Singapore campus’ strategic location within the
and human resources. With significant trade and investment ASEAN business hub, CITBA’s Circular Economy and Sustainability
opportunities, Asia has been a key driver within the wider (CES) flagship brings multidisciplinary expertise from across the three
global economy. Given such a premise, it is imperative JCU campuses to uniquely weave social and environmental sciences
into evaluations of real business models in line with the framework of
that more is done to better understand the underlying
sustainable development. Our flagship collaborates with private and
mechanisms that drive trade and business in Asia. public sector partners to embed circularity into real-world business
In order to facilitate this knowledge accumulation process, the models and communicate its relevance on sustainable development in
Centre for International Trade and Business in Asia (CITBA) brings tropical Australia, Southeast Asia, the Pacific and China.
together scholars and practitioners in the areas of international trade,
economic policy and business in Asia. CITBA aims to develop high Asian trade in an era of neo-protectionism
impact academic research that is internationally recognized, provides This international trade focused flagship has a research focus in two
meaningful advancements of knowledge, and has strong practical and key areas. The first of which, examines non-protectionist trade policy
policy implications for James Cook University, the region, and beyond. and the implementation of non-tariff measures, in particular, the use
Furthermore, CITBA also provides guidance for early career researchers of technical barriers to trade (TBT) and sanitary and phytosanitary
and doctoral students. (SPS) measures. Our research team examines the impact they have
had on trade flows, and more recently their impact on global value
CITBA Team chains. The second, explores the WTO’s Dispute Settlement Mechanism
Led by Director Associate Professor Jacob Wood, CITBA has firmly (DSU). Introduced as a means of overcoming a major problem of its
established itself as a means of fostering international recognized predecessor, the General Agreement on Tariffs and Trade (GATT), the
research and industry and academic collaborations across Singapore, DSU is a more rule-oriented system, applying public international
Australia, and the wider ASEAN region. With more than 40 researchers law. Given the complicated nature of the dispute settlement system,
from across JCU, as well as fellows from other international institutions, our flagship examines the factors that influence developing countries’
CITBA has established an active research network that is built around participation in the dispute settlement mechanism.
four research flagships.
Asian Tourism: Market Trends and Intelligent
Research Flagships Futures
In the twenty-first century, Asia has emerged both as a prominent
Community empowerment, transformative source market for international tourists and a compelling destination
cities, and building a climate-resilient economy for inbound travellers. The markets are, however, dynamic and
evolving as the demographics of the key source countries shift,
Orthodox methods of addressing climate change adaptation plans technology alters the experiential landscape, and sustainability and
and sustainable economic growth in cities are no longer adequate.
health issues demand ever-increasing attention. CITBA researchers in
These methods, so far, have not only ignored the ongoing structural
this flagship program bring international acumen from across the Asian
changes associated with economic development but also failed to
region - Singapore, Indonesia, India, Iran, China, Vietnam, Bangladesh,
account for evolving industries’ composition and the emergence of
Russia and the Philippines - to assess and interpret the trends and
new comparative advantages and skills. In an attempt to address
issues confronting tourism interests.
these issues, researchers at CITBA are looking to explore the hidden
relationships that exist between socio-environmentally responsible
communities and their ability to unlocking inclusive and sustainable
growth capacities. Furthermore, the centre seeks to provide
empowered solutions for capacity building within communities so
as to facilitate climate-change actions, and achieve our vision for the
development of transformative cities.
www.jcu.edu.sg | 3
Marketing & International Business
Prof. Alexander Josiassen
Professor, Marketing
PhD (Marketing), University of Melbourne, Australia
Master of Business Administration, Aarhus Business School, Denmark
Bachelor of Business Science, University of Southern Denmark
Background Top five publications
Professor Josiassen is a leading international scholar of marketing and • Josiassen, A., Kock, F., & Norfelt, A. (2020). Tourism affinity and its
tourism management. He has won several international awards for his effects on tourist and resident behavior. Journal of Travel Research,
research. Professor Josiassen publishes at the highest level in marketing Early Cite: 10.1177/0047287520979682
and tourism with publications in the premier Journal in Marketing, and
in tourism Annals of Tourism Research and Journal of Travel Research. • Kock, F., Josiassen, A., & Assaf, A. G. (2019). Toward a universal
His research focuses on consumer/tourist behavior, and on creation account of country-induced predispositions: Integrative framework
of competitive advantages via firm strategy, and he is the author of a and measurement of country-of-origin images and country
leading textbook on international marketing management. He is an emotions. Journal of International Marketing, 27(3), 43-59.
excellent educator with teaching awards for both class teaching and • Josiassen, A., Assaf, A., Woo, L., & Kock, F. (2015). The imagery-
supervision at several universities. Professor Josiassen regularly consults image model: Revisiting destination image. Journal of Travel
national and international organizations on the topics of tourist/ Research, 55(6), 789-803.
consumer behavior and management strategy.
• Assaf, A. G., Josiassen, A., Ratchford, B. T., & Barros, C. P. (2012).
Internationalization and performance of retail firms: a Bayesian
Areas of expertise
dynamic model. Journal of Retailing, 88(2), 191-205.
• e- Marketing
• Josiassen, A. (2011). Consumer disidentification and its effects on
• Consumer behavior domestic product purchases: An empirical investigation in the
• Hospitality marketing Netherlands. Journal of Marketing, 75(2), 124-140.
• Destination marketing
• Tourism marketing and management Contact
• Consumer psychology and behaviour
• Service dominant logic • alexander.josiassen@jcu.edu.au
Impact of research
• Professor Josiassen has won several international awards. Among
these are Tietgen’s Gold Medal, which is awarded to the most
promising emerging scholar in the social sciences in Denmark, and
Alexander is also the only ever Scandinavian recipient of the Charles
R. Goeldner Award which is the most prestigious international
tourism research award.
• Recently, in 2019, Professor Josiassen won the Danish Marketing
Research Prize 2019 from the Danish Marketing Association. This
award is the most prestigious Danish research award in marketing.
The award was “awarded to Professor Josiassen for his many years
of groundbreaking research in marketing and tourism”.
4
Marketing & International Business
Assoc. Prof. Adrian T H Kuah
Associate Professor, Business
International Teachers Programme (SDA Bocconi)
PhD (Business Administration), University of Manchester, United Kingdom
MBA (Strategic Management), University of Strathclyde, United Kingdom
BEng (Mechanical Engineering), Nanyang Technological University, Singapore
Fellow of the Chartered Management Institute
Fellow of the College of Preceptors
Fellow of the Higher Education Academy
Background
• The National University of Singapore invited him to partake in a lively
Associate Professor Kuah is a research leader at both The Cairns Institute, 3-hour Panel Discussion “Opportunities and Gaps in the Circular
Australia and Centre for International Trade and Business in Asia through Economy” livestream around the world on 29 August 2019. The
his pioneering direction on the circular economy. Grounded in both conference, funded by the U.S. National Science Foundation, with its
Business and Engineering disciplines, he has published widely in high recording will be reproduced into a U.S. documentary.
impact journals such as the Journal of Business Research, European • Appointed by Enterprise Singapore and Singapore Standards Council,
Journal of Marketing, Thunderbird International Business Review, and he is Singapore’s representative on the International Organization for
Science of the Total Environment. He has received close to $900,000 of Standardization TC 323 for the creation of a new standard supporting
external support towards his research. the Circular Economy. At the moment, he is participating towards
drafting ISO/PWI 59004 and TR 59031.
He is part of the University’s Sustainable Development Working Group
considering the implementation of the United Nations Sustainable
Development Goals and contributes as Singapore’s representative on Top five publications
the International Organization for Standardization TC 323. He brings • De Silva, M., Wang, P., & Kuah, A. T. H. (2021). Why wouldn’t
with him 20 years of experience in academia with faculty appointments green appeal drive purchase intention? Moderation effects of
served at Manchester, Bradford, Hudderfield and Nottingham. consumption values in the UK and China. Journal of Business
Externally, he jointly holds an Honorary Professor at Ecole de Commerce Research, 122, 713-724.
de Tahiti and Honorary University Fellow at Charles Darwin University.
• Hao, S., Kuah, A. T. H., Rudd, C. D., Wong, K. H., Lai, N. Y. G., Mao,
Associate Professor Kuah is supervisor to three PhD candidates at JCU J., & Liu, X. (2020). A circular economy approach to green energy:
Singapore on the circular economy and corporate social responsibility. Wind turbine, waste, and material recovery. Science of The Total
He is seeking expression of interest from potential PhD candidates with Environment, 702, 135054.
research experience to join his research team.
• Kuah, A. T. H., Kim, C. H., & Le Queux, S. (2020). Multiculturalism
in Singapore and Malaysia: approaches and outcomes. Equality,
Areas of expertise Diversity and Inclusion: An International Journal, Early Cite: 10.1108/
EDI-05-2019-0148.
• Sustainability and the Circular Economy
• International Business and HRM • Le Queux, S., & Kuah, A. T. H. (2020). 君子 Junzi leadership in
• National Competitiveness Singapore: Governance and human capital development. Journal
of Management Development, Early Cite: 10.1108/JMD-05-2019-
0194.
Impact of research
• Thompson, C. L., Kuah, A. T. H., Foong, R., & Ng, E. S. (2020). The
• Associate Professor Kuah has advised the Northern Ireland development of emotional intelligence, self‐efficacy, and locus
on the productivity, innovation and competitiveness in small of control in Master of Business Administration students. Human
open economies. Through his program, he facilitated dialogue Resource Development Quarterly, 31(1), 113-131.
between policy makers from Northern Ireland, Republic of
Ireland, New Zealand and Singapore. His work was highlighted Contact
by then-Economic Minister Arlene Foster during her speech, with
the economic impact of his work affecting 1.3 million people in • adrian.kuah@jcu.edu.au
Northern Ireland.
• Associate Professor Kuah has worked with an East Asian
entertainment group comprising several hotels, a convention
centre and casinos where he advised on waste stream analysis
of plastic flow within a large commercial hospitality operation.
Potential impact includes waste capture, reduction and recycling Further
for sustainability impacting 500,000 people.
Information
JCU Research Profile
www.jcu.edu.sg | 5
Marketing & International Business
Assoc. Prof. Jacob Wood
Associate Professor, Business
Associate Dean of Research (College of Business, Law, and Governance
– JCU Australia) Associate Dean of Research (Business, IT, Science –
JCU Singapore)
Director (Centre for International Trade and Business in Asia – CITBA)
PhD (International Trade), Sogang University, South Korea
Master of Management (Banking), Massey University, New Zealand
Bachelor of Commerce (Management), Bachelor Tourism, Otago
University, New Zealand
Background Impact of research
Dr Wood’s primary research interests are in the areas of transportation • Dr Wood has had research cited in internationally recognized
and logistics and as well as several areas within the field of international publication outlets, including the Journal of Cleaner Production
trade, including works in nontariff barriers, intra-industry trade, and the (H Index 173), Transportation Research Part D: Transport and the
WTO Dispute Settlement Mechanism. From these studies, he has been Environment (H Index 89), and Scientometrics (H Index = 106). His
published in various outlets including Journal of Transportation Research research efforts have also allowed him to receive two significant
Part D: Transport and the Environment, Journal of Cleaner Production, Korea National Research Foundation Grants since 2017. These
International Journal of Disaster Risk Reduction, Journal of World Trade, achievements have allowed Dr Wood to network extensively
Scientometrics, and Journal of Asia-Pacific Economic Literature among with scholars throughout China, South Korea, and more recently
others. Dr Wood is also co-Editor of an ongoing book series that is Singapore and Australia. His research has helped to identify relevant
published by Routledge titled “Advances in Research on the Tropics”. economic policy provisions that governments can adopt in order to
With respect to higher degrees by research, Dr Wood can supervise tackle important changes in international trade and marketplace
multidisciplinary projects in the fields of international trade and dynamics.
international business; in particular, Free Trade Agreement negotiations,
trade barriers, the WTO dispute settlement process, and issues in
sustainable economic development. With strong collaborative networks Top five publications
throughout Asia and Australasia, the opportunities for significant • Wang, C., Zhao, Y., Wang, Y., Wood, J., Kim, C., & Li, Y. (2020).
research are great. Transportation CO₂ emission decoupling: An assessment of
the Eurasian logistics corridor. Transportation Research. Part D:
Prior to joining James Cook University in Singapore, Dr Wood worked Transport & Environment, 86, 102486.
in South Korea for more than 10 years, where he held positions as an
Assistant Professor of Industrial Management at the Korean University of • Wang, C., Wood, J., Wang, Y., Geng, X., & Long, X. (2020). CO₂
Technology and Education and more recently as an Assistant Professor of emission in transportation sector across 51 countries along the Belt
Asia Business and International Trade at Chungnam National University. and Road from 2000 to 2014. Journal of Cleaner Production, 263,
122000.
In addition to his current roles at JCU Singapore, Dr Wood is also • Wood, J., & Wu, J. (2020). The sustainability of the WTO dispute
a Visiting Professor of International Trade at Chungnam National settlement system: Does it work for developing countries? Journal
University, in Daejeon, South Korea. of World Trade, 54(4), 531-566.
Areas of expertise • Kim, J., & Wood, J. (2020). Service sector development in Asia: An
important instrument of growth. Asian-Pacific Economic Literature,
34(1), 12-25.
• Non-tariff barriers in international trade
• Free Trade Agreement (FTA) trade negotiations • Wood, J., Wu, J., & Li, Y. (2020). An analysis of the trends and
determinants of intra-industry trade between China and Asia Pacific
• Transportation and logistics
Economic Cooperation member countries. The Singapore Economic
• Economic development Review, Early Cite: 10.1142/S0217590819500486
Contact
• jacob.wood@jcu.edu.au
Further
Information
JCU Research Profile
6
Marketing & International Business
Dr Malobi Mukherjee
Lecturer, Business
Visiting International Researcher, Saïd Business School, University
of Oxford
PhD (Marketing), Alliance Manchester Business School, University of
Manchester, United Kingdom
MBA, Leeds University Business School, United Kingdom
BA (Sociology), Presidency College, University of Calcutta, India
Background Impact of research
Dr Mukherjee is currently a Lecturer at James Cook University’s Singapore • Opinion Pieces from Research Published in leading newspapers in
Campus and a Visiting International Researcher at Saïd Business School, Singapore (Business Times, November 2020)
University of Oxford. She has previously held research and teaching
positions in Saïd Business School, University of Oxford, Singapore’s • Strategic Reframing framework developed and used by retail
Nanyang Technological University and Essec, Singapore. organisations in China and the UK
Dr Mukherjee has over 15 years of research, teaching and consultancy • Quoted in the media on the topic of retail futures – Straits Times
experience in customer relationship management, services marketing, and Business Times
retail format development and retail public policy. Dr Mukherjee is also a • Moderated Webinar on the Future of Retailing with panellists
futurist specialising in the Scenario Planning Method which she has used representing global organisations.
for several research and consultancy projects across Asia, Australia and
Europe. These include developing future scenarios for the British Retail • Led the Shopping and Lifestyle research project for the Asian
Consortium and Association of Convenience Stores in the UK, the future Consumer Institute’s $4 million Pan Asia Wave consumer research
of retail format development in India, the future of motor industry in project across 10 countries in India – designed, compiled and
Southern Australia, the future of omni-channel retailing in Singapore implemented results and made recommendations to funding
and the future of retail real estate in China. She has also taught scenario partners.
planning in the Oxford Scenarios Programme which is an award-winning
Executive Education programme offered at Saïd Business School.
Top five publications
As well as being the author of academic journal articles (Long Range
Planning, International Review of Retail, Distribution and Consumer • Mukherjee, M., Ramirez, R., & Cuthbertson, R. (2020). Strategic
Research) and white papers for policy makers, Dr Mukherjee has written reframing as a multi-level process enabled with scenario research.
opinion pieces for Business Times Singapore, Times of India and Indian Long Range Planning, 53(5), 101933.
Express. Dr Mukherjee is also the author of an edited book on Retail
• Mukherjee, M., & Cuthbertson, R. (2016). Applying the scenarios
Development in Emerging Markets.
method to capture uncertainties of retail development in emerging
markets. International Review of Retail, Distribution and Consumer
Areas of expertise Research, 26(3), 323-346.
• Scenario Planning • Mukherjee, M., Ramirez, R., Vezzoli, S. & Kramer, A. (2015).
• Strategic Reframing Scenarios as a scholarly methodology to produce “interesting
• Retail Management research”. Futures, 71, 70-87.
• Bottom of Pyramid Consumers • Mukherjee, M., Cuthbertson, R., & Howard, E. (2015). Retailing
• Sustainability in emerging markets: a policy and strategy perspective. Oxford,
United Kingdom: Routledge.
• Kar, M., & Yahagi, T. (2009). The process of international business
model transfer in the Seven-Eleven group: US-Japan-China. Asia
Pacific Business Review, 15(1), 41-58.
Contact
• malobi.mukherjee@jcu.edu.au
Further
Information
JCU Research Profile
www.jcu.edu.sg | 7
Marketing & International Business
Assoc. Prof. Pengji Wang
Associate Professor, Business
PhD (Strategy and Policy), National University of Singapore, Singapore
MA (Industrial Economics), Nankai University, China
BA (Marketing), Nankai University, China
Background Impact on research section
Dr Wang is an active researcher in the areas of corporate governance, • Dr Wang has had research cited in internationally recognized
international business and sustainable business practice. Much of her publication outlets. Her work on corporate governance and
research aims to bridge the understanding between East and West, sustainable marketing has been referenced in top management
through refining theories developed in the West to Eastern contexts journals.
and/or comparing firms’ and individuals’ behaviours between East and These works have helped identify relevant governance and
West. Her first research interest is to examine how the institutional marketing strategies that business practitioners can adopt in order
environment at different levels influences firms’ sustainable to tackle the changing marketplace dynamics.
development in corporate governance and international business. Her
second research focus is to understand the uniqueness in promoting
sustainable business practices in Asia, noting that sustainability is Top five publications
becoming more imperative in emerging economies. • Wang, P., & McCarthy, B. (2020). What do people “like” on
Facebook? Content marketing strategies used by retail bank brands
To infuse these issues with novel understandings, she takes on an in Australia and Singapore. Australasian Marketing Journal, Early
interdisciplinary research orientation, by drawing on theories in Cite: 10.1016/j.ausmj.2020.04.008
management areas and other disciplines.Dr Wang has a strong
methodological focus – she is well versed at employing different • De Silva, M., Wang, P., & & Kuah, A.T. H. (2020). Why wouldn’t
research methods (e.g., archival data, field survey and interview) and green appeal drive purchase intention? Moderation effects of
analytical approaches (e.g., HLM, SEM, factor analysis, qualitative data consumption values in the UK and China. Journal of Business
analysis, etc.) to address such issues.Her research has been published in Research, 122, 713-724.
top ranked journals such as Journal of Business Research, International • McCarthy, B., Kapetanaki, A. B., & Wang, P. (2020). Completing the
Business Review, Journal of Business Ethics, Management and food waste management loop: Is there market potential for value-
Organization Review, Corporate Governance: An International Review, added surplus products (VASP)? Journal of Cleaner Production. 256,
etc. 120435.
Currently, Dr Wang is working together with research student to • Wang, P., Yuan, L., & Wu, J. (2017) The joint effects of social identity
investigate the ways in which Asian SMEs engage in CSR. Several other and institutional pressures on audit quality: The case of the Chinese
projects arise from collaborative efforts with academics in Australia and audit industry. International Business Review. 26(4), 666-682.
the U.K., as well as industry partners such as Food Bank Singapore. Those • Ma, X., Wang, P., & Li, D. (2017). What determines the
projects focus on sustainable business practices and aim to understand establishment of Chinese multinational enterprises’ Asian regional
consumers’ green behaviour and companies’ sustainable marketing headquarters? Management and Organization Review, 13(1) 85-
strategy such green packaging by applying psychological and sociological 119.
theories.
Contact
Areas of expertise
• pengji.wang@jcu.edu.au
• International Business
• Corporate Governance
• Sustainable Marketing
• Cross-Cultural Management
• Branding strategy of online shops
Further
Information
JCU Research Profile
8
Marketing & International Business
Dr Zahra Pourabedin
Lecturer, Business
PhD (Marketing), University Teknologi Malaysia, Malaysia
Master of Management, Azad University, Iran
Bachelor of Electronic Engineering, Azad University, Iran
Background Top publications
Dr Zahra Pourabedin completed her PhD in Marketing with her study on • Pourabedin, Z., Migin, M. W., & Jeeva, A. (2015). Mobile Marketing:
the influence of web design features on attitudes and intentions in travel The role of perceived benefits. Advanced Science Letters, 21(6),
decision making. She is the associate fellow of the Chartered Institute 1879-1881.
of Marketing (CIM). Her research interests include electronic marketing,
tourism marketing, and hospitality marketing. She researches on how
• Tran, M. T., Jeeva, A. S., & Pourabedin, Z. (2016). Social network
analysis in tourism services distribution channels. Tourism
technology influences traveler’s behavior. She has taught courses on
Management Perspectives, 18, 59-67.
various management and marketing subjects for undergraduate and
postgraduate students. She has also supervised numerous postgraduate • Pourabedin, Z., Yeoh, S. F., Chatterjee, R. S., & Ho, J. S. Y. (2016).
and undergraduate dissertations. Zahra’s research has been published Customers’ online channel switching behavior: The moderating role
in tourism and hospitality journals such as Tourism Management of switching cost. Information, 19(7B), 2961-2970.
Perspective and International Journal of Tourism Cities. She is also
actively involved with journals as a reviewer of research papers and • Hassan, H., Pourabedin, Z., Sade, A. B., & Chai, J. (2018). Loyalty
gained experience through membership of scientific committees for membership for luxury hotels in Malaysia. International Journal of
conferences. Zahra has been guest speaker at AGI conference, “Business Tourism Cities, 4(2), 179-193.
Innovation and Transformation in Digital Economy.” • Pourabedin Z., & Biglari, V. (2020). Influence of web design features
on attitudes and intentions in travel decision making. In S. Wu, F.
Areas of expertise Pantoja & N. Krey (Eds.), Marketing opportunities and challenges
in a changing global marketplace, AMSAC 2019, Developments
• e-Marketing, Tourism marketing, Retail marketing in marketing science: Proceedings of the Academy of Marketing
Science (pp. 71-82). Cham, Switzerland: Cham, Switzerland.
• Consumer behavior
• Hospitality marketing
• Destination marketing Contact
• zahra.pourabedin@jcu.edu.au
Impact of research
• Received the award of Highly Commended paper of 2019 by
Emerald Publisher for paper titled “Loyalty Membership for Luxury
Hotels in Malaysia”
• Network analysis in tourism services distribution channels
• Developed loyalty programmes for luxury hotels
• Confirmed the effectiveness of destination websites in attitude
formation toward tourism destinations
Further
Information
JCU Research Profile
www.jcu.edu.sg | 9
Accounting & Finance
Prof. Emmanuel Adegbite
Professor, Governance and Management
Fellowship of the Higher Education Academy, Durham University,
United Kingdom
Doctor of Philosophy (PhD), CASS Business School, City, University of
London, United Kingdom
Master of Science, Birmingham Business School, University of
Birmingham, United Kingdom
Bachelor of Science, Olabisi Onanbanjo University, Nigeria
Background Top five publications
Emmanuel Adegbite is a visiting Professor of Governance and • Adegbite, E., Amaeshi, K. & Amao, O, (2012). The politics of
Management at James Cook University, Singapore. His published works shareholder activism in Nigeria. Journal of Business Ethics, 105(3),
on management accounting, corporate governance, corporate social 389-402.
responsibility and corporate finance have been widely cited and have,
in collaboration, secured around a million SGD in funding. Recent • Adegbite, E. (2015). Good corporate governance in Nigeria:
awards include a Durham University award for Excellence in Research Antecedents, propositions and peculiarities. International Business
in 2014; the Celebrated Nigerian Award United Kingdom in 2016; and Review, 24(2), 319-330.
the International Business Review Best Journal Paper of the Year Award
in 2016. He serves as Associate Editor for Business Ethics: A European • Judge, W.Q., Wei Hu, H., Gabrielsson, J., Talaulicar, T., Witt, M.A.,
Review (BEER) and is on the editorial boards of Corporate Governance: Zattoni, A., Lopez-Iturriaga, F., Chen, J., Shukla, D., Quttainah, M.,
The International Journal of Business in Society and the International Adegbite, E., Luis Rivas, J., & Kibler, B. (2015). Configurations of
Journal of Corporate Social Responsibility. capacity for change in entrepreneurial threshold firms imprinting and
strategic choice perspectives. Journal of Management Studies, 52(4),
Prof Adegbite frequently facilitates training and capacity building 506-530.
activities for organisations such as the Institute of Directors Nigeria,
Dangote Plc, Fidelity Bank amongst others. • Nakpodia, F. & Adegbite, E. (2018). Corporate governance and elites.
Accounting Forum, 42, 17-31.
Areas of expertise • Egbe, I., Adegbite, E., Yekini, K. C. (2018). The influence of
multinational enterprises on subsidiaries: Context matters.
• Strategies for good corporate governance Accounting, Auditing and Accountability Journal, 31(2), 703-724.
• Board performance and appraisal
• Corporate governance regulation
Contact
• Corporate social responsibility as a governance framework
• Corporate governance and sustainability • emmanuel.adegbite@jcu.edu.au
• Africapitalism
• CSR in emerging markets
Impact of research
• Prof Adegbite works closely with business leaders and policy
influencers in implementing good corporate governance standards,
and in developing strategies for instrumental corporate social
responsibility.
Further
Information
JCU Research Profile
10Accounting & Finance
Assoc. Prof. Chris Durden
Associate Professor, Accounting
Chartered Accountant, Australia
PhD (Accounting), Massey University, New Zealand
Master of Business Studies (Accounting), Massey University, New Zealand
Post Graduate Diploma in Business Administration, Massey University, New
Zealand
Bachelor of Business Studies (Economics), Massey University, New Zealand
Background Top five publications
Chris Durden is an Associate Professor of Accounting with James Cook • Wilkinson, B. R., & Durden, C. H. (2015). Inducing structural
University Australia (Cairns campus) and is currently on secondment change in academic accounting research. Critical Perspectives on
at the university’s Singapore campus. He has a PhD in management Accounting, 26, 23-36.
accounting from Massey University in New Zealand. He has also
completed an undergraduate degree is in economics and a master’s in • Siriwardane, H. P., & Durden, C. H. (2014). The communication
accounting. skills of accountants: what we know and the gaps in our knowledge.
Accounting Education, 23(2), 119-134.
Prior to commencing with JCU in Cairns in 2006, Chris held academic
posts with the University of Waikato (New Zealand), the University of • Harris, J., & Durden, C. (2012). Management accounting research:
Southern Queensland and Massey University (New Zealand). His primary An analysis of recent themes and directions for the future. Journal
teaching interest is management accounting at both undergraduate and of Applied Management Accounting Research, 10(2), 21-42.
post graduate levels. • Durden, C., & Perera, H. (2010). Towards control using strategic
Chris has published in a range of academic accounting journals including navigation in turbulent organisational environments. International
Critical Perspectives on Accounting, Journal of Accounting Education, Journal of Accounting, Auditing and Performance Evaluation, 6(4),
Accounting, Auditing and Accountability Journal (AAAJ), Advances 397-421.
in Accounting Behavioral Research and Accounting Education: An
• Durden, C. (2008). Towards a socially responsible management
International Journal.
control system. Accounting, Auditing & Accountability Journal,
Chris is also a Chartered Accountant (CAANZ) and prior to commencing 21(5). 671-694.
an academic career he worked in the oil and pharmaceutical industries in
New Zealand, holding both accounting and operational roles.
Contact
Areas of expertise • chris.durden@jcu.edu.au
• Organisational control
• Performance measurement system design and effectiveness
• Accounting education curriculum design
Impact of research
• Strong links with accounting professional bodies and extensive
industry contacts.
• AAAJ paper on socially responsible management control systems
has been heavily cited (200+ citations).
• Extensive experience teaching executive MBA accounting and
financial management classes to senior and middle level managers.
• Knowledge application/transfer via development of case studies
and programs used by US study abroad classes
www.jcu.edu.sg | 11Accounting & Finance
Dr Nguyen Pham Thien Thanh
Lecturer, Business
PhD (Banking & Finance), Griffith University, Australia
MBanking & Finance, University of Economics, Vietnam
BBanking & Finance, University of Economics, Vietnam
Background Top five publications
Dr Nguyen is a Lecturer in Business at JCUS. She received her PhD in • Nguyen, T. (2018). Comparison of efficiency and technology
Banking and Finance from Griffith University, Australia in 2016. Before across the banking systems of Vietnam, China and India.
she joined JCUS, Dr Nguyen was a Lecturer of Finance at Vietnamese- Benchmarking, 25(9) 3809-3830.
German University and a Manager of Trade Finance Department of
PVBank (headquarter) in Vietnam. • Nguyen, T., Nghiem, S., Roca, E., & Sharma, P. (2016). Efficiency,
innovation and competition: Evidence from Vietnam, China and
Dr Nguyen’s main research area includes banking performance and India. Empirical Economics, 51(3), 1235-1259.
stock price forecasts. She focuses on the impacts of bank reforms,
diversification, competition, and innovation on bank efficiency, • Nguyen, T., Nghiem, S, Roca, E., & Sharma, P. (2016). Bank
profitability, and risk. She also does research on factors driving stock reforms and efficiency in Vietnamese banks: Evidence based on
price. Her work has been published in top-tier journals, such as Empirical SFA and DEA. Applied Economics, 48(30), 2822-2835.
Economics, Applied Economics, Australian Economic Papers, Managerial • Nguyen, T., Nghiem, S., & Roca, E. (2016). Management
Finance, Benchmarking, etc. behaviour in Vietnamese commercial banks. Australian Economic
Papers, 55(4), 345-367.
Dr Nguyen welcomes prospective PhD candidates with research interests
in banking performance and stock return. • Nguyen, T., Roca, E., & Sharma, P. (2014). How efficient is the
banking system of Asia’s next economic dragon? Evidence from
rolling DEA windows. Applied Economics, 46(22), 2665-2684.
Areas of expertise
• Operational efficiency and productivity analysis Contact
• Bank performance • nguyen.thanh@jcu.edu.au
• Financial market
• Income inequality
Impact of research
• Provided implications for policy makers and bank managers
in initiating policies and strategies to improve bank efficiency,
profitability and stability.
• Provided implications for policy makers in initiating policies and
strategies to reduce the impact of oil price shocks and economic
policy uncertainty on the performance of the stock market.
• Provided implications for policy makers in initiating policies for
fighting the growth in income disparity.
Further
Information
JCU Research Profile
12Accounting & Finance
Dr Tan Sook Rei
Lecturer, Economics
PhD (Economics), Nanyang Technological University, Singapore
BA (Economics), Nanyang Technological University, Singapore
Background Impact of research
Dr Tan obtained her PhD in Economics in 2019. Before joining James • Conduct empirical research on the relationship between capital
Cook University in Singapore, Dr Tan was a research fellow at Economics flows and extreme exchange market pressure events of a panel of
department of Nanyang Technological University. Her current research
21 emerging economies and find that foreign credit flow is the key
interests include applied macroeconomics and international finance.
contributor to the currency devaluation pressure of the emerging
economies.
Dr Tan conducts empirical research in the area of macroeconomics and
international finance. Specifically, Dr Tan’s thesis research focuses on
the topic of international financial integration, in which she studies how
• Write a book chapter about financial stress of Singapore in the time
of COVID-19. The main findings show that Singapore’s financial
financial openness of one country is related to the foreign exchange stress is mainly due to global financial factor instead of direct
stability, income inequality and stock market pricing of the country. consequence of the domestic COVID-19 cases and Circuit Breaker
Over time, Dr Tan has acquired strong econometric prowess in dealing policy.
with longitudinal and time series data. Dr Tan’s research works had been
accepted and presented at several conferences, such as Conference
of Computing in Economics and Finance, INFER Workshop on Applied Top publications
Macroeconomics, The American Finance Association PhD Student Poster
Session, and Singapore Economic Review Conference. • Tan, S. R., Wang, W. S., & Chia, W. M. (2020). International capital
flows and extreme exchange market pressure: Evidence from
Dr Tan would like to collaborate with prospective PhD candidates emerging market economies. Open Economies Review, 1-28.
interested in macroeconomics, international economics, financial
liberalization, and economic development. Potential PhD candidates Contact
who are interested in any other applied economic research topics may
also contact her for further discussion. • sookrei.tan@jcu.edu.au
Areas of expertise
• Applied macroeconomics
• International economics and finance
• Emerging market economies
Further
Information
JCU Research Profile
www.jcu.edu.sg | 13Accounting & Finance
Dr Thong Tiong Yang
Lecturer, Business
PhD (Finance), Nanyang Technological University, Singapore
MBA (Accountancy), Nanyang Technological University, Singapore
Master of Social Sciences (Economics), National University of
Singapore, Singapore
Bachelor of Arts (Economics), National Taiwan University, Taiwan
Background Top publications
Dr Thong specializes in securities valuation and trading with a focus on • Charoenwong, C., Ding, D. K., & Thong, T. Y. (2016). Decimalization,
market microstructure and behavioral finance. He publishes in various IPO aftermath, and liquidity. Review of Quantitative Finance and
international refereed journals, such as Review of Quantitative Finance Accounting, 47(4), 1303-1344.
and Accounting, Asian Development Review, etc. His research interests
are Investments, Corporate Finance and FinTech.
• Ang, J. S., Ding, D. K., & Thong, T. Y. (2013). Political connection and
firm value. Asian Development Review, 30(2), 131-166.
Dr Thong also develops various investment strategies and applications • Krishnamurti, C., & Thong, T. Y. (2008). Lockup expiration, insider
based on his research and experience in the securities markets to selling and bid–ask spreads. International Review of Economics &
enhance investors’ returns across countries. Currently, he works on Finance, 17(2), 230-244.
various industry projects to bring his finance knowledge and expertise
to the real world by looking into the securities exchange policies and the
• Lim, C. Y., Thong, T. Y., & Ding, D. K. (2008). Firm diversification and
earnings management: evidence from seasoned equity offerings.
fee-based financial planning industry. Dr Thong is working on manuscript
Review of Quantitative Finance and Accounting, 30(1), 69-92.
on Corporate Finance: Theory and Application.
Areas of expertise Contact
• Investments • ty.thong@jcu.edu.au
• Corporate Finance
• Wealth Management
• Real Estate Investments
• Cryptocurrencies
• Financial Markets Microstructure
Impact of research
• Provided significant empirical research evidence and implication on
decision making for the policy makers
• Processed information in the financial markets using theoretical
financial modelling and skills
• Developed effective securities trading strategies to enhance
teaching and learning experience at tertiary level
• Established strong network with both industry and academia over
last 20 years
Further
Information
JCU Research Profile
14Accounting & Finance
Assoc. Prof. Huiping Zhang
Associate Professor, Business
PhD (Finance), National University of Singapore, Singapore
Master of Management, Shandon University, China
Bachelor of Law, Shandon University, China
Background Top five publications
Dr Zhang received her PhD in Finance in 2011. Before she joined James • Bai, M, Qin, Y, & Zhang, H. (2021) Stock price crashes in emerging
Cook University in Singapore, Dr Zhang was an Associate Professor of markets. International Review of Economics & Finance, 72, 466-
Finance at the Shanghai University of Finance and Economics in China. 482.
Dr Zhang’s area of research focus includes empirical asset pricing, market
• Lam, S. S., Zhang, H., & Zhang, W. (2020). Does policy instability
matter for international equity markets? International Review of
microstructure and international stock markets. She focuses on the
Finance, 20(1), 155-196.
effects of liquidity on stock returns and the measurement of liquidity in
emerging markets. She also conducts research on the impact of media • Kang, W., Li, N., & Zhang, H. (2019). Information uncertainty and
coverage on stock liquidity and returns in the Chinese stock market. Her the pricing of liquidity. Journal of Empirical Finance, 54, 77-96.
work has been published in top-tier finance journals such as the Journal
of Financial Economics, Journal of Empirical Finance, Financial Review,
• Amihud, Y., Hameed, A., Kang, W., & Zhang, H. (2015). The
illiquidity premium: International evidence. Journal of Financial
and the International Review of Finance.
Economics, 117(2), 350-368.
Dr Zhang is interested in prospective PhD candidates with research • Kang, W., & Zhang, H. (2014). Measuring liquidity in emerging
interests in empirical asset pricing, behavioural finance, international markets. Pacific-Basin Finance Journal, 27, 49-71.
financial markets or fintech.
Contact
Areas of expertise
• huiping.zhang@jcu.edu.au
• Market microstructure
• Asset pricing
• International financial markets
Impact of research
• Dr Zhang’s research findings that investors require a higher
rate of return as a compensation for holding illiquidity stock
have important implications for both corporate managers and
policymakers. Corporate managers can lower their cost of capital
by taking steps to increase liquidity. For policymakers and
regulators, reforms to increase the liquidity of financial claims have
the potential to stimulate economic growth by lowering the hurdle
rate for investment projects.
Further
Information
JCU Research Profile
www.jcu.edu.sg | 15Tourism & Hospitality
Prof. Abhishek Singh Bhati
Campus Dean
Head (Singapore) Learning, Teaching and Student Engagement
Vice President (Regional) International Tourism Studies Association
Diploma in Adult and Continuous Education (DACE), Institute of Adult
Learning, Singapore
Graduate Certificate in Education (Tertiary Teaching), James Cook University,
Singapore
PhD (Tourism Management), James Cook University, Singapore
MBA (Marketing Management), Maastricht School of Management,
The Netherlands
Bachelor of Arts (Economics), Bombay University, India
Background Top five publications
Professor Bhati’s research investigates responsible tourism, resilience • Hay, R., Eagle, L., & Bhati, A. (2021). Broadening cultural horizons in
planning in tourism, sustainable development of cities, and scholarship social marketing: Social marketing case studies in the Asia-Pacific
of learning and teaching. In particular, he is interested in technology and region. Singapore: Springer.
the role it has as a catalyst for tourism industry changes, “Smart City”
as a mechanism for future sustainable development, and the need for • Bhati, A., Agarwal, M., Tjayaindera, D. N., Aung, R., Thu, M., &
tourism to deliver United Nations (UN) Sustainable Development Goals Nguyen, T. M. T. (2020). Dark tourism in South East Asia: Are young
(SDGs). His recent projects have explored visitor intention to travel, Asian travellers up for it? International Journal of Hospitality &
sideline tourism and tourism value-add and tourist vandalism. Administration, Early Cite: 10.1080/15256480.2019.1708223
Professor Bhati’s other projects include incorporating “Work Integrated • Bhati, A. S., Mohammadi, Z., Agarwal, M., Kamble, Z., & Donough-
Learning” (WIL) based learning strategies in tertiary education. He has Tan, G. (2020). Motivating or manipulating: the influence
been successful in securing collaborative grants through the Australian of health-protective behaviour and media engagement on
Government’s Office of Learning and Teaching (OLT), the Australian post-COVID-19 travel. Current Issues in Tourism, Early Cite:
Learning and Teaching Council (ALTC), external industry grants and 10.1080/13683500.2020.1819970
several internal research grants. His current research interests include • Bhati, A. S., & Agarwal, M. (2020). Vandalism control: perception of
tourist behaviour management, resilience planning, and scholarship of multi-stakeholder involvement in attraction management. Current
learning and teaching. Issues in Tourism, Early Cite: 10.1080/13683500.2020.1829567
• Carter, M. A., Lundberg, A., Geerlings, L. R., & Bhati, A. (2019).
Areas of expertise Shifting landscapes in higher education: a case study of transferable
skills and a networked classroom in South-East Asia. Asia Pacific
• Responsible tourism Journal of Education, 39(4), 436-450.
• Smart technologies and sustainable tourism
• Resilience planning in tourism
Contact
• Scholarship of learning and teaching
• abhishek.bhati@jcu.edu.au
Impact of research
• Contributed to the development of a set of intervention strategies
to address vandalism at visitor attractions. Informed National
Research Council Thailand’s position paper on the review of tourism
police in Bangkok
• Increased understanding of new genres in tourism such as industrial
heritage railways tourism and dark tourism in Asia
• Enabled the capability of numerous higher education institutions to
enhance student experience and graduate global citizenship
Further
Information
JCU Research Profile
16Tourism & Hospitality
Dr Simona Azzali
Lecturer, Urban Design
PhD (Urban Planning and Design), Qatar University, Qatar
Graduate Certificate of Education, James Cook University, Australia
Master of Digital Communication, Politecnico di Milano, Italy
Laurea (BSc + MSc) of Design, Politecnico di Milano, Italy
Background Top five publications
Dr Simona Azzali is a lecturer of urban planning and design at the • Azzali, S., Mazzetto, S., & Petruccioli, A. (2021). Urban Challenges
Singapore campus of James Cook University where she coordinates the in the Globalizing Middle-East: social value of public spaces. The
Master of Planning and Urban Design and teaches core modules, elective Urban Book Series. Springer, Cham, Switzerland.
courses, and studios on disaster management, urban research methods,
planning and sustainable urbanism. She is a member of JCU’s Tropical • Law, L., Azzali, S., & Conejos, S. (2021). Planning for the
Urbanism and Design Lab, an interdisciplinary team of geographers, temporary: temporary urbanism and public space in a time of
architects, sociologists and planners interested in tropical urbanism, and COVID-19. Town Planning Review, 92 (1), 65-74.
JCU’s Centre for International Trade and Business in Asia (CITBA). She • Azzali, S. (2020). Challenges and key factors in planning legacies
is also an affiliate member of the Singapore Institute of Planners. Prior of mega sporting events: lessons learned from London, Sochi,
to commencing her appointment at JCU, she worked and researched and Rio de Janeiro. Archnet-IJAR: International Journal of
for various renowned academic institutions as the National University Architectural Research, 14 (2), 203-218.
of Singapore, UCL London, Politecnico di Milano, and Qatar University.
Simona is passionate about cities and a strong advocate of a people- • Azzali, S., Law, L., & Lundberg, A. (2020). Sustainable Tropical
oriented and participatory design approach to build better cities by Urbanism: Insights from Cities of the Monsoonal Asia-Pacific.
design. Etropic: electronic journal of studies in the tropics, 19 (2), 1-24.
• Azzali, S. (2019). Mega sporting events as tools of urban
Areas of expertise redevelopment: lessons learned from Rio de Janeiro. Proceedings
of the Institution of Civil Engineers (ICE): Urban Design and
• Sustainability and Liveability of Public Spaces Planning, 172 (3), 81-89.
• Tropical Urbanism and Design
• Tactical Urbanism and Mega Events Impact Contact
• Participatory Approaches in Urban Design • simona.azzali@jcu.edu.au
Impact of research
• Received the 2020 Early Career Award (JCU Singapore).
• Development of a framework for the appraisal of mega event
sites and venues, and implementation of strategies and
recommendations to maximise their post-event and long-term use.
• Investigation on the impact of socio-cultural dimensions on the
built environment by implementing a walking-tour assessment
procedure for the appraisal of perceptual, social, and functional
attributes of open spaces in Asian cities.
• Investigation on the effectiveness of Form-based codes guidelines
to improve walkability in Singapore’s HDB neighbourhoods.
Further
Information
JCU Research Profile
www.jcu.edu.sg | 17Tourism & Hospitality
Dr K Thirumaran
Senior Lecturer, Hospitality and Tourism Management
PhD, National University of Singapore, Singapore
MA, University of Wisconsin-Madison, USA
Graduate Studies, Oxford University, United Kingdom
Graduate Studies, University of Iowa, USA
MA, Indiana State University, USA
BSc, Indiana State University, USA
Background Top publications
Dr Thiru has over 15 years of tourism related research experience. As • K Thirumaran, Haejin Jang, Zahra Pourabedin, & Jacob Wood.
an academic, he has combined his professional experiences to discover (2021). The Role of Social Media in the Luxury Tourism Business: A
and expand practice-informed research. His research interests are varied Research Review and Trajectory Assessment. Sustainability (Basel,
with core specializations in service excellence, and cultural and luxury Switzerland), 13(3), 1216. https://doi.org/10.3390/su13031216
tourism.
• Thirumaran, K and Eijdenberg, E. L. (2021). Conceptualising
Dr Thiru coined the term “affinity tourism”. Affinity tourism refers to Destination Membership Cards for Elite Travellers. Zeitschrift für
the propensity of guests to partake in “familiar” and “similar” cultural Tourismuswissenschaft. https://doi.org/10.1515/tw-2021-0001
experiences to those of their hosts. He volunteers his time as an editorial
board member for Asia Tourism Research Journal and is a reviewer • Pengji Wang, Adrian T. H. Kuah, Caroline Wong, K. Thirumaran &
for a number of high quality tourism and hospitality journals. He has Emmanuel Adegbite (2021). The impact of value perceptions on
published over 40 academic works and welcomes collaborations with purchase intention of sustainable luxury brands in China and the
scholars and PhD students from the field of tourism and hospitality. UK. Journal of Brand Management. https://doi.org/10.1057/s41262-
020-00228-0
Areas of expertise • Thirumaran K and Raghav M (2017) Luxury tourism, emerging
destinations: research review and trajectories. Asian Journal
of Tourism Research, 2 (2), pp. 137 -159, DOI:10.12982/
• Marketing cultural and heritage tourism AJTR.2017.0013
• Development of luxury tourism
• Thirumaran K (2009) Renewing bonds in an age of Asian travel:
• Enabling supply side in transformational tourism Indian tourists in Bali. In: Asia On Tour: Exploring the Rise of Asian
• Professional development of industry capabilities in service Tourism. Taylor & Francis, Abingdon, UK, pp. 127-137
excellence
Contact
Impact of research
• k.thirumaran@jcu.edu.au
• Identified sustainable strategies for traditional cultural
performances in post-modern travel destinations
• Collated observations on various aspects of Shared Service Centers
(SSC) operations and made these available to the SSC companies in
Malaysia and Singapore
• Contributed to industry through consultancy work on MICE
marketing
• Enabled students’ capabilities through joint research and
publications
Further
Information
JCU Research Profile
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