Ready. Set. Travel! Tourism is set to skyrocket - AA

Page created by Ramon Cortez
 
CONTINUE READING
Ready. Set. Travel! Tourism is set to skyrocket - AA
“ Ready. Set. Travel! Tourism is set to skyrocket. ”
                            Lower South Island
                            Must-Do’s Guide
                            Put your business in plain sight and
                            advertise in this upcoming guide

                            Distributed in October 2021

                            50,000 copies                        Minimum
                            Circulated throughout New Zealand to Information
                            Centres, i-SITEs, AA Centres, Airports, Accommodation
                            Providers, Tourist Attractions and more...

                               Media Kit 2022

                                                                              LOWER SOUTH ISLAND MUST-DO'S
Ready. Set. Travel! Tourism is set to skyrocket - AA
KEY INFORMATION                                           Partner with a market-leading
                                                          New Zealand brand and a
        Nationwide Distribution
                                                          champion of domestic tourism
        AA Traveller App - Link to e-book                 The ultimate resource for travellers, this regional guide
                                                          helps holidaymakers plan their ideal trip. It’s FREE to pick up,
                                                          annually updated and packed with travel ideas, destination
        Advert Repeated FREE OF CHARGE in e-book
                                                          information, detailed maps and expert advice.

        A4 size – Glossy – Full Colour – Magazine-style                                                                                                                                                                        BELOW: Queenstow
                                                                                                                                                                                                                                                 Lower South Island
                                                                                                                                                                                                                                           Nugget Pt ©
                                                                                                                                                                                                                                                        Cluthanz.co
                                                                                                                                                                                                                                               n golf course
                                                                                                                                                                                                                                           © Destination
                                                                                                                                                                                                                                                                    m
                                                                                                                                                                                                                                                             in spring
                                                                                                                                                                                                                                                         Queesntown

                                                           Lower South Island

        Advertising Section at End of Each Region
                                                                                                                                                                                                                                                         for a

                                                                                                                                                                                                                                       B
                                                                                                                                                                                                                                          oy are you in
                                                                                                                                                                                                                                                           don’t
                                                                                                                                                                                                                                           good time. We
                                                                                                                                                                                                                                                      mention
                                                                                                                                                                                                                                       even need to
                                                                                                                                                                                                                                                     to know
                                                                                                                                                                                                                                       the ‘Q’ word
                                                                                                                                                                                                                                                       Southland
                                                                                                                                                                                                                                       that’s on your
                                                                                                                                                                                                                                                 but aside from
                                                                                                                                                                                                                                        agenda,
                                                                                                                                                                                                                                                      Queenstown,
                                                                                                                                                                                                                                        shiny, shiny
                                                                                                                                                                                                                                                            packed
                                                                                                                                                                                                                                         this is a region
                                                                                                                                                                                                                                                                    . The
                                                                                                                                                                                                                                         with bobby dazzlers
                                                                                                                                                                                                                                                                  ns come
                                                                                                                                                                                                                                          startling revelatio
                                                                                                                                                                                                                                                              from glacial
                                                                                                                                                                                                                                          thick and fast,
                                                                                                                                                                                                                                                          to cities you
                                                                                                                                                                                                                                           experiences

                                                                                                                                            ISLAND

        Switch Between Print and Digital with
                                                                                                                                                                                                                                                          were so darn

                                                                                                                                LOWER SOUTH
                                                                                                                                                                                                                                           never knew
                                                                                                                                                                                                                                                                      at
                                                                                                                                                                                                                                           fine – we’re looking

                                                                                                                 Welcome to the
                                                                                                                                                                                                                                                             . This part of
                                                                                                                                                                                                                                            you, Dunedin
                                                                                                                                                                                                                                                              big bag of
                                                                                                                                                                                                                                            Aotearoa is a
                                                                                                                                                                                                                                                             and every one
                                                                                                                                                                                                                                            mixed tricks
                                                                                                                                                                                                                                                            surprise you.
                                                                                                                                                                                                                                             of them will
                                                                                                                                  2352-1
                                                                                                           ISBN > 978-1-98-85                                                                                                                                         Lakes and
                                                                                                                                    Automobile                                                                                               From the Southern

        Embedded QR Codes
                                                                                                            © The New Zealand           d 2020.                                                                                                              Otago, Clutha
                                                                                                            Association Incorporate                                                                                                           Fiordland, to
                                                                                                            All rights reserved.                                                                                                                              d, we’ve listed
                                                                                                                               logo and the
                                                                                                                                               Tourism                                                                                        and Southlan
                                                                                                            AA and the AA
                                                                                                                               registered trademarks
                                                                                                                                                           and                                                                                                   e, activity and
                                                                                                             pictogram are                              BLACK                                                                                  every experienc
                                                                                                                                        n YELLOW &                                                                                                                 to make
                                                                                                             the colour combinatio
                                                                                                                                 of The New Zealandd.                                                                                          accommodation
                                                                                                             are trademarks                                                                                                                                      expectations.
                                                                                                                                                                                                                                               your trip excel
                                                                                                                             Association   Incorporate
                                                                                                              Automobile
                                                                                                                                   has been taken
                                                                                                                                                      in                                                                                                         of our must-
                                                                                                              While every care this guide, the                                                                                                  Don’t miss any
                                                                                                                                  of                                                                                                                                    s listed
                                                                                                              the compilation accept responsibility                                                                                             do’s in the township
                                                                                                               publishers cannot changes since going                                                                                                              maps to plot
                                                                                                               for inaccuracie
                                                                                                                                 s or
                                                                                                                                                    loss arising                                                                                below; use the
                                                                                                                              for consequential                s,                                                                                                    your next
                                                                                                                                                                                                                                                 your route, plan
                                                                                                               to press,   or
                                                                                                                                       or other inaccuracie
                                                                                                                from such changes               consequential                                                                                                      get going.
                                                                                                                                loss direct or                                                                                                   adventure and
                                                                                                                or any other              with information
                                                                                                                 arising in connection                    is no
                                                                                                                                    publication. There guide to
                                                                                                                 provided in the                   in this
                                                                                                                                 for advertisers
                                                                                                                 requirement           for AA Members;
                                                                                                                                                            some
                                                                                                                  provide discounts                            s
                                                                                                                                            offer concession
                                                                                                                  individual advertisersare indicated in their
                                                                                                                                   these
                                                                                                                  and details of

                                                                                                                                                                        CONTENTS
                                                                                                                 listings.
                                                                                                                                                    was provided

        Must-Do’s Specific to Each Region
                                                                                                                                advertisements
                                                                                                                 All content in                                                                                                                  41 Ranfurly
                                                                                                                                 .
                                                                                                                 by advertisers                                                                                   • Milford Sound
                                                                                                                                        No part of this                                            26 Manapōuri                                  42 CLUTHA DISTRICT

MUST-
                                                                                                                 All rights reserved. reproduced (except
                                                                                                                                      be
                                                                                                                  publication may the purpose of review),              6 NEED TO KNOW              28 OTAGO
                                                                                                                                    for                                                                                                          42 Balclutha
                                                                                                                  brief passages          system or transmitted                      ISLAND
                                                                                                                  stored in a retrieval                                7 LOWER SOUTH               30 Ōamaru
                                                                                                                                     by any means,
                                                                                                                                                     electronic,                                                                                  43 THE CATLINS
                                                                                                                   in any form or                                        REGIONAL MAP

DO’S
                                                                                                                                              , recording
                                                                                                                   mechanical, photocopyprior written                                              31 WAITAKI DISTRICT                            43 Owaka • Curio
                                                                                                                                                                                                                                                                   Bay
                                                                                                                                                                                    LAKES
                                                                                                                    or otherwise,
                                                                                                                                   without
                                                                                                                                                                        10 SOUTHERN                                      • Lake Ohau
                                                                                                                    permission  of   the publishers.                                               31 Moeraki • Ōmarama                           44 SOUTHLAND
                                                                                                                                                                                                                                                               DISTRICT
                                                                                                                                                                        12 WANAKA DISTRICT                          Waikouaiti
                                                                                                                                                                                                      • Ōtematata •
                                                                                                                                                    by
                                                                                                                                   October 2020
                                                                                                                    Published in
                                                                                                                                   Publishing,             on Drive,                  • Makarora                                                   44 Gore
                                                                                                                     AA Tourism
                                                                                                                                         2, 61 Constellati              12 Lake Hawea               32 DUNEDIN
                                                                                                                     Level 1, Building
                                                                                                                                      North Shore
                                                                                                                                                     0632.                                                                                         45 Invercargill
                                                                                                                     Mairangi Bay,

                                                                                           FIORDLAND
                                                                                                                                   001,  North Shore
                                                                                                                                                        0745.           13 Wanaka                    36 Mosgiel
                                                                                                                     PO   Box 101
                                                                                                                                        F. 09 966 8721                               WN DISTRICT                                                    47 Bluff • Riverton
                                                                                                                      T. 09 966 8720                                     15 QUEENSTO                 37 Otago Peninsula
                                                                                                                                      ages@aa.co.nz
                                                                                                                      E. tourism.im                                                                                                                 48 Stewart Island
                                                                                                                                       veller.co.nz                      16 Arrowtown
                                                                                                                      W. www.aatra                                                                   38 CENTRAL OTAGO
                                                                                                                      Advertising
                                                                                                                                  Enquiries:                             18 Queenstown                39 Alexandra
                                                                                                                                                                                                                     • Clyde
                                                                                                                      T. 09 966 8720
                                                                                                                                                                         24 FIORDLAN
                                                                                                                                                                                     D                                   Rail Trail • Cromwell                                     3
                                                                                                                                   les@aa.co.nz                                                       40 Otago Central
                                                                                                                      E. tourism.sa

                                                                                               Kiwi Gems
                                                                                                                                    Lake Wanaka                           24 Te Anau

                                                                                Discover our
                                                                                                                        COVER IMAGE
                                                                                                                        © Getty Images

                                                                                                   .nz
                                                                                aatraveller.co

        Maps with Must-Do’s Pinpointed                                     2

        Local Highlights & Hidden Gems

        New Zealand Road Rules

MUST-
DO’S    Things to See & Do

        Where to Stay

                                                                                                                                                                                                                                                                                       LOWER SOUTH ISLAND MUST-DO'S
Ready. Set. Travel! Tourism is set to skyrocket - AA
PICK YOUR SIZE                                                                                                                     SUPPLY YOUR ARTWORK
                              TEMPLATE*                                                             HALF page
                                                                                                    180mm W x 122mm H                 Either do it yourself
                              $
                                 445
                              *Strict template shown below.
                              Created in-house.
                                                                                                    $
                                                                                                     2500                             Supply print-ready pdf (300dpi) at the correct dimensions.
                                                                                                                                      Full Specifications Sheet available on request.

                              EIGHTH page                                                           FULL page                         Or let us do it for you
                              88mm W x 58mm H                                                       180mm W x 250mm H
                                                                                                                                      Supply us with a rough layout, copy, logos/hi-res images.
                              $
                                 850                                                                $
                                                                                                     4995

                                                                                                                                      Queries
                             QUARTER page                                                           DOUBLE page                       Email all material and any questions regarding your
                             88mm W x 122mm H                                                       380mm W x 250mm H                 booking to: tourism.images@aa.co.nz
                             $
                               1425                                                                 $
                                                                                                     9795

*TEMPLATE EXAMPLE                                                                               Includes:                          KEY DATES
                            XYZ MOTEL                                                           •       Establishment name
                          • Studio, 1, 2 and 3-room units. Family units                                 and contact details

                                                                                                                                      Material Required
                            with shub baths.
                          • Free WiFi. Guest laundry. Pets by
                                                                                                •       35 words of text
                            arrangement. BBQ. Outdoor swimming pool.                            •       Photo or business logo
                            Continental breakfast. Sky 50+.
                          • Tariff: $140-$250 (1-4 persons).                                    •       Up to 3 affiliated logos      WITHIN 14 DAYS AFTER SIGNING
 123 Barry Ave, Mairangi Bay • P: +64 9 123 4567 • Res: 0800 123 4567                           •       Qualmark logo if              unless an alternative date is supplied
 www.xyzmotel.co.nz • E: xyzmotel@xtra.co.nz                                                            applicable

                                                                                                                                      Anticipated Delivery
CROSS REFERENCE EXAMPLE
• E stablishment name, street address, phone number...........................Refer location   Price:
                                                                                                             $
                                                                                                               165                    OCTOBER 2021

                                                                                                                                                                                LOWER SOUTH ISLAND MUST-DO'S
Ready. Set. Travel! Tourism is set to skyrocket - AA
FLIP

Survey of                                                                                                                                                                                      ST UST
                                                                                                                                                                                                                                                                                                                                                                   E COPY
                                                                                                                                                                                                                                                                                                                                                           YOUR FRE

                                                                                                                                                                                                                                                                              GUIDE

                                                                                                                                                                                              U
                                                                                                                                                                                                                                                                     E COPY                                                            2021/22
                                                                                                                                                                                                                                                             YOUR FRE

                                                                                                                                                                                                M
                                                                                                                                                                                                                                                                                                                               EDITION
                                                                                                                                                                                                                                        de   2021/22

                                                                                                                                                                                             M Os DOs
                                                                                                                                                                                                                            Official Gui

AA Members - 2020                                                                                                                                                                            Featuring
                                                                                                                                                                                             • Regiona
                                                                                                                                                                                              • Things
                                                                                                                                                                                                        l Maps &
                                                                                                                                                                                                       to See and
                                                                                                                                                                                              • Places to
                                                                                                                                                                                                           Stay
                                                                                                                                                                                                                 Routes
                                                                                                                                                                                                                  Do

                                                                                                                                                                                                                          D           Te Puka
                                                                                                                                                                                                                                                Ārahi Ma
                                                                                                                                                                                                                                                            nuhiri ki
                                                                                                                                                                                                                                                                        Tāmaki
                                                                                                                                                                                                                                                                                      Featuring
                                                                                                                                                                                                                                                                                      • Regiona
                                                                                                                                                                                                                                                                                       • Things
                                                                                                                                                                                                                                                                                                 l Maps &
                                                                                                                                                                                                                                                                                                to See and
                                                                                                                                                                                                                                                                                       • Places to

                                                                                                                                                                                                                                                                                 Makaurau
                                                                                                                                                                                                                                                                                                    Stay
                                                                                                                                                                                                                                                                                                          Routes
                                                                                                                                                                                                                                                                                                           Do

“
                                                                                                                                                                                                                                                                                                                                                                               ing:
                                                                                                                                                                                                                                                                                                                                                                        Featur ckland
                                                                                                                                                                                                                                                                                                                                                                           al Au
                                                                                                                                                                                                                                                                                                                                                                      Offici r Guide

 They’re very useful – and in
                                                                                                                                                                                                                                                                                                                                                                        Visito        r side
                                                                                                                                                                                                                                                                                                                                                                                             of

                                                     ”
                                                                                                                                                                                                                                                                                                                                                                              e othe .
                                                                                                                                                                                                                                                                                                                                                                         on th         ide
                                                                                                                                                                                                                                                                                                                                                                               this gu

 some cases indispensable...
                                                                                                                                                                                                                                                                                                                             r.co.nz                                                       a
                                                                                                                                                                                                                                    r.co.nz                                                  Auckland
                                                                                                                                                                                                                                                                                                     ,             aatravelle                                        ds, Far Nort
                                                                                                                                                                                                                                                                                                                                                                                 h, Hokiang
                                                                                                                                                                                                                                                                                  land, East
                                                                                                                                                                                                                          aatravelle                                  , South Auck                                                         ei District,
                                                                                                                                                                                                                                                                                                                                                        Bay of Islan
                                                                                                                                                                                                                                                            h Auckland                                                            Whangār      t/Kaipara
                                                                                                                                                                                                                                                                                                                                                           District.
                                                                                                                                                                                                                                                  land, Nort         & Islands.                                    Includes:
                                                                                                                                                                                                                                      Central Auck and Hauraki Gulf                                                               & Kauri Coas
                                                                                                                                                                                                                          Includes:   West Auck
                                                                                                                                                                                                                                                land

                                             AA MEMBER

                                “                                   ST
                                                                                                                                                   E COPY

                                                                  MUO
                                                                                                                                           YOUR FRE
                                                                                                                              2021

                             I find them very
                 useful both for planning the
                  trip and being at the place.                       s
                                                                  Ngā Hae
                                                                  New Zea
                                                                           renga
                                                                            land Cycle
                                                                  Trails’ Gre
                                                                              at Rides

                                                                                             D
                     The guides help to build

                                                              ”
                             the excitement!

 “
                                                  AA MEMBER

                                                                                                                                                                                         r
                                                                                                                                                                                l Partne

        When we sent a survey to a random sample of
                                                                                                                                                            r.co.nz   Nationa

                                                                                                                            Route Desc
                                                                                                                                       riptions   aatravelle
                                                                                                                  d Rides •
                                                                                                         Heartlan            es to Stay
                                                                                              t Rides &             Do • Plac
                                                                                    g the Grea           to See and
                                                                           Featurin             • Things
                                                                                    Safety Tips
                                                                           • Maps •

 Members aged 18+ from all across New Zealand to ask
 specifically about AA maps and travel guides, we were
 heartened to learn that a third of Members have used
 one in the last 12 months. Most (59%) picked them up
 from an AA Centre. Most used them for travel planning;                                                                                                                                                                                                                                                                                                         L
                                                                                                                                                                                                                                                                                                                                                         OFFICIAR
                                                                                                                                                                                                                                                                                                                                                         VISITOE
                                                                                                                                                                                                                                                                                                                                                          GUID
 a bit over half used them while travelling.                                                                                                                                                                                                                                                                                                               2021

 And get this: more than 80% of those who have used an
 AA Traveller guide made an enquiry with an advertiser,

                                               ”
 searched online for more information or made a
 booking as a result of seeing an ad in the guide.

                                                                                                                                                                                                                                                                                                                                                                                                  ESS 29-03-21
 KATH WEBSTER,
 EDITOR AA TOURISM PUBLISHING LTD

                                                                                                                                                                                                                                                                                                         LOWER SOUTH ISLAND MUST-DO'S
Ready. Set. Travel! Tourism is set to skyrocket - AA Ready. Set. Travel! Tourism is set to skyrocket - AA Ready. Set. Travel! Tourism is set to skyrocket - AA Ready. Set. Travel! Tourism is set to skyrocket - AA Ready. Set. Travel! Tourism is set to skyrocket - AA Ready. Set. Travel! Tourism is set to skyrocket - AA
You can also read