RaiSE SIN GAPORE - Insights Brief February 2018
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CONTENT PAGE 02 Introduction 03 An Initiative by raiSE 04 LeapForGood Programme Design 06 Methodology 08 Frameworks 10 Key Insights Matrix 12 Insights on Seniors 13 Introduction 16 Public engagement 18 Leveraging seniors' skills (1) 22 Fighting ageism and changing negative perceptions (2) 26 Encouraging lifelong learning (3) 30 Building self-confidence (4) 34 Breaking social isolation (5) 38 Understanding mobility (6) 42 Insights on Caregivers 43 Introduction 46 Public engagement 48 Balancing caregiving and work (7) 52 Restoring self-confidence (8) 56 Providing caregiving knowledge (9) 60 Giving caregivers relief (10) 64 Offering emotional support (11) 68 Resolving trade-offs of childminding (12) 72 Conclusion 73 Programme Partners 74 Research Partners 75 Researchers Resources 76 References
3 INTRODUCTION INTRODUCTION AN INITIATIVE BY Coated: Pantone P 172-16 C Pantone 512 C raiSE The LeapForGood (LFG) programme This year, the focus will be on the The Singapore Centre for Social is back! We have been heartened needs of seniors and caregivers in the Enterprise CMYK (print): (raiSE) was set up to raise by the outcomes, enthusiasm of the domains of work, life, and play. awareness on social entrepreneurship C: 60 M: 54 Y: 48 K: 60 community and positive feedback and raise support for social enterprises from LFG 2016. It is our desire that In this programme, we want to put in Singapore. raiSE hopes to strengthen SINGAPORE C: 53 M: 94 Y: 23 K: 6 this year’s LFG will continue to build the people we are designing for (the Centre for Social Enterprise the social enterprise sector in connections among the various WHO) and the needs that matter most Singapore RGB (web): and encourage the growth communities and individuals who to them (the WHAT) at the heart of of social #3b3a3d enterprises as a sustainable share our passion, and inspire more our discovery. We believe this human- way to address social needs. passionate individuals in taking the centred approach (the HOW) can # 853175 leap to create a better future through inspire innovative solutions that are raiSE provides a range of support the power of social entrepreneurship. more desirable to their needs, feasible to help social enterprises from start in becoming a reality sooner than to mature stages, such as funding, The goals of the LFG programme are later, and viable through sustainable advisory services, training, relevant three-fold: Firstly, to raise awareness of business models. resources and networks. raiSE also emerging social needs in Singapore; looks to encourage collaboration and secondly, to inspire the ideation We hope this Insights Brief will help sharing of information between social of solutions through cross-sector to kickstart your discovery into these enterprises and voluntary welfare collaborations to address these needs; social needs and inspire you into organisations. raiSE welcomes the and thirdly, to catalyse the emergence action. We look forward to supporting support of corporations and individuals of social entrepreneurs – ordinary and growing with you to create a who would like to contribute or play a people who are extraordinarily better future for seniors and caregivers! role in the social enterprise sector. curious, creative and courageous in championing social change – through Yours Sincerely, supporting individuals in setting up social enterprises or developing new The LeapForGood 2018 Team initiatives within their organisations to Singapore Centre for Social Enterprise, meet these needs. raiSE Ltd
5 LEAPFORGOOD INTRODUCTION PROGRAMME DESIGN These design challenges are derived using a human-centred design approach that allows practitioners to gain empathy and insights into the latent needs and motivations of users. The programme’s multi-phase process encourages collaborations among different stakeholders (users, service providers, designers, business owners) to create concepts and test prototypes rapidly. Instead of having users change and accommodate their behaviours, products and services can be tailored to solve their needs. Below is an outline of the 4 phases of our programme: PHASE 1: DISCOVERY PHASE 3: PROTOTYPE Gain insights on emerging social needs Validate your concepts through market testing Through the sharing of thoughtful ethnographic research and Shortlisted applicants will enter the prototyping phase with an “Idea engagements with industry experts, you are encouraged to set aside Fund” of $1,000 each. You may choose to recruit team members or preconceptions and step into the shoes of those in need. By sharing work with your pre-existing teams to prototype solutions, test and knowledge and human-centred insights on emerging social needs in validate your concepts. You will receive support to equip you with Singapore, we help you appreciate existing challenges and uncover tools to further develop your solutions and business models. There will opportunities for a better tomorrow. also be facilitated learning and consultation sessions with relevant technical experts, potential partners and key stakeholders. These will culminate in a "Demo Day", where you will make your pitch to secure funding for your social enterprise. PHASE 2: IDEATE PHASE 4: PILOT Generate innovative concepts and sustainable social enterprise Develop and implement your social enterprise models Selected social enterprises that emerge from the process will each Drawing on human-centred insights and macro-environment trends, receive a LeapForGood grant of up to $100,000 and incubation you will find inspiration to develop innovative concepts and plant the support from raiSE to catalyse the implementation of their solutions seeds for solutions that last through sustainable business models. By and social enterprise ventures. These will give you a solid foundation the end of this stage, individual participants and organisations may for piloting your prototyped ideas and sustaining social impact. put forth applications detailing the concept of their proposed social enterprises to be in the running to receive support and funds to make them a reality.
7 INTRODUCTION METHODOLOGY DESK RESEARCH taking care either of a spouse, a A review of all relevant secondary grandparent, a grandchild (7% each), literature, including news articles, or an in-law (14%). The rest (29%) were academic papers, national surveys, not providing care to anyone at the country statistics, reports and white moment. Their education level was papers, such as the National Survey of well-distributed between primary, Senior Citizens, the Survey on Informal A-level, university (14% each), O-level Caregiving and the Labour Force (21%), and diploma (29%) with the Pop-Up Stories Market at MacPherson report, was conducted. This review Observing a caregiver at his place rest (8%) having no formal education. helped in understanding the context, POP-UP STORIES MARKETS trends and existing solutions both in ETHNOGRAPHIC OBSERVATIONS During two pop-up engagements, 217 Singapore and globally. It also helped Ethnographic observations of the 14 members of the public were engaged to determine the representative participants* were conducted in their in conversation as they shared insights personas to be interviewed. homes, workplaces and activity centres on their personal experiences. This to get a comprehensive understanding led to a broader understanding of of their experience in terms of attitudes, the daily needs and challenges of our behaviours and contexts. By following target beneficiaries, and the general participants in their daily life and impression of caregivers and seniors recording their activities, emotions, Expert interview with Carrie Tan, Executive Director of returning to work. These findings unique behaviours, and decisions, Daughters of Tomorrow provided support for the in-depth observations of non-verbal cues such interviews with research participants. as attitudinal changes and emotional EXPERT INTERVIEWS Conducting an interview with a senior shifts could be made. Experts from social enterprises, SYNTHESIS AND INSIGHTS charities and government entities The insights uncovered during the in- FIELD RESEARCH *All names have been changed to active in the employment, health and depth interviews and ethnographic IN-DEPTH INTERVIEWS protect the privacy of individuals. well-being of seniors and caregivers observations were evaluated in terms Semi-structured, open-ended interviews were interviewed to surface the key of their relative incidence rate and were conducted with 14 caregivers DEMOGRAPHICS challenges and opportunities in these impact on the beneficiaries. Through and seniors to understand the root Of the 14 participants interviewed the fields. Experts were selected based this prioritisation process, 12 were causes of their specific behaviours and caregivers were between 25 and 58 on their exposure to seniors and identified as offering the greatest derive the values and drivers of their years old and seniors interviewed were caregivers, the services they provide opportunity for social impact. This actions. Building rapport with these between 52 and 75 years old. Half of for these two groups, and the depth selection was corroborated by users was the key to understanding them were unemployed, while others of their expertise on these particular evidence from the literature review, their emotions, stories, underlying were either working with a flexible topics. expert interviews and the general perceptions and fears. Questions arrangement (29%), full-time (14%), public opinion. The insights and revolved around their employment or doing voluntary work (7%). 36% solution spaces are framed in a way situation, their personal struggles and of the interviewees were providing that facilitates ideation. their aspirations for the future. care for their children. Others were
9 INTRODUCTION FRAMEWORKS Frameworks are useful tools to ensure that an issue is approached and understood THE CAREGIVER'S JOURNEY in a holistic manner. They help to identify and consider all the components of a This framework is used to empathise with the overall experience of caregiving, as specific problem and provide a reliable way to structure and classify issues logically. a series of emotional highs and lows. It helps to understand the challenges faced by the caregivers, how they progressively adapt to their new role until they lose STAKEHOLDER MAPPING it and return to their initial state. This framework helps to visualise Institutional and identify key individuals and Emotional well-being Indirect Good organisations that are present in any range of situations and analyse their Direct importance. During our research on the lives of seniors and caregivers, this Core framework was used to map the major Bad stakeholders in the person’s life. Source: Eden Strategy Institute Core stakeholders: The target audience, the people at the core of the issue. Becoming Starting Developing Continuously Losing Redefining aware caregiving routines adapting caregiver identity Direct stakeholders: The family and friends the core stakeholders have regular interactions with. role Indirect stakeholders: The neighbours, local community and general public that have an Source: Adapted from "Who Cares?" by National Council of Social Service, 2016. indirect influence on the core stakeholder’s situation. Institutional stakeholders: The players from the public, private and social sectors that populate Becoming aware: When caregivers realise Continuously adapting: A calmer period of the space in which the core stakeholder lives. they have to take up care responsibilities. caregiving, where caregivers experience less Starting caregiving: After receiving the ups and downs. bad news, the caregiving starts, often not Losing caregiver role: The caregiving stops SOURCES OF ISOLATION allowing for any preparation. due to a positive or negative change in the This framework categorises the causes of isolation into physical, psychological Developing routines: Caregivers start to care recipient’s condition. and social factors. The framework identifies potential triggers of isolation such develop habits as they integrate caregiving Redefining identity: The loss and subsequent as major life transitions, atypical events, and social circumstances, and helps to into their daily lives. redefining of the caregiver’s identity. develop targeted solutions. Mental Psychological Cognitive THE CONFIDENCE TRIANGLE Success health change factors barriers This framework is used to break down the confidence building process into Loss of smaller parts, to see the links between partner/role success, self-esteem, and self-confidence, Language & Physical Self-esteem Self-confidence and to impact the process on any of cultural barriers Impairment these three dimensions. Social factors Physical factors Source: Adapted from “The Self Esteem Triangle” by Dr. Will Aguila, 2012. Success: The attainment of milestones that Limited financial Built have been set on the path of a particular goal. resources environment Self-esteem: How much a person likes who he Confidence: The feeling a person has that she is is and how much he accepts/respects himself. smart or strong enough to take something on. Source: Adapted from "Frameworks for Isolation in Adults over 50" by AARP Foundation, 2012.
11 INTRODUCTION KEY INSIGHTS After months of research and Work Life Play interviews with experts and beneficiaries, 12 key insights were 1 Leveraging seniors’ 3 Encouraging lifelong 5 Breaking social identified as being the most serious skills learning isolation issues that seniors and caregivers suffer from, and/or the focus areas with SENIORS How can seniors find How can seniors be How can seniors have the greatest opportunities for positive (50 years old and above) more interesting work motivated to embrace better and more impact. Of the 12 insights, six are for opportunities that fit lifelong learning? fulfilling social lives? seniors and six are for caregivers. They their interests and are categorised into the three themes abilities? of the LeapForGood 2018 programme: 2 Fighting ageism and 4 Building self- 6 Understanding Work to improve their employability changing negative confidence mobility in the job market; perceptions How can seniors gain How can seniors with Life to empower them to learn and How can we improve the self-confidence to mobility issues regain lead fulfilling lives; inter-generational learn new things and their independence to understanding and apply for jobs? travel about freely? Play to enable them to enjoy life fight stereotypes? better. 7 Balancing caregiving 9 Providing caregiving 11 Offering emotional and work knowledge support CAREGIVERS (To children, elderly, etc.) How can caregivers How can caregivers be How can caregivers have more flexibility in better equipped with receive the emotional their professional lives relevant and timely support that they need? to accommodate their caregiving knowledge? caregiving duties? 8 Restoring self- 10 Giving caregivers 12 Resolving trade-offs confidence relief of childminding How can caregivers have How can caregivers have How can caregivers find higher confidence to new respite solutions attractive childminding return to the work force? that reduce caregiving services to use while they stress? return to the workforce?
INSIGHTS INTRODUCTION ON SENIORS THE CONTEXT Singapore has a current total population of 5.6 million people. There are different types of seniors. There are those who need a job 13 One million people (18%) were because they have a lot of expenses, over 60 years old in 2015. The senior and others who are “asset-rich, cash- INSIGHTS ON SENIORS population is expected to reach 2 poor”, who are not sure what to do million people (31%) by 2030. Ageing because they can’t just downgrade so has become an increasingly important fast. And then, there are those with issue over the past decade, which has enough savings. They still would like to sparked a multitude of government feel valuable. It’s important to look at and non-profit initiatives. Nevertheless, the different needs of people. It’s not Singapore still faces a wide range of one size fits all. If we can have a more unmet and growing needs.1 open discussion and understand their needs early, then we can help them more.2 HIGHLIGHTS Ms. Helen Lim, Founding Partner and CEO, Silver Spring 1.4 million seniors aged 50 and above live in Singapore5 THE SILVER TSUNAMI 27,000 seniors aged 50 and above The increasing proportion of the are looking for a job6 senior population will have important consequences on the society. The ratio 6,800 seniors were discouraged and of working-age citizen to senior is gave up searching for a job7 projected to fall from 5.1 today,3 to 2.1 in 2030.4 More than 60,000 seniors have often been treated badly last year, because Percentage of population over 60 of their age8 40 Over 50,000 seniors used their SkillsFuture credit in 20169 30 20 Over 50,000 seniors feel sometimes or mostly lonely10 10 60,000 seniors aged 65 and above 0 have mobility issues11 2015 2030 2050
STATE OF THE SENIOR WORKFORCE EVOLUTION OF THE SENIOR WHO IS DOING WHAT (2016, in thousands) WORKFORCE (in thousands) There are many government initiatives and non-profit organisations who are Over the last ten years, the number of catering to the needs of seniors. Many companies also ensure that their workplace 15 322 senior workers has grown by over 70%, is senior-friendly. Seniors can also count on their community, friends and family 300 294 while the rest of the workforce grew for support. INSIGHTS ON SENIORS 261 42 254 by 3.5%.12 Given the ageing population 2 219 204 trend, even more growth is expected. Institutional stakeholders 159 785 84 750 250 ≥70 661 65-69 4 5 575 Indirect stakeholders Senior activity centres, 8 116 8 97 507 60-64 community centres: 73 458 Social activities 60 50-54 55-59 60-64 65-69 ≥70 55-59 Direct stakeholders Family, friends: Financial and emotional support Employed Unemployed 50-54 Outside labour force Core stakeholder Senior Workforce 2006 2008 2010 2012 2014 2016 Source: Eden Strategy Institute AGE PYRAMID OF THE RESIDENT POPULATION (2017) Singapore’s median age increased from 34 years in 2000 to 40.5 years in 2017.13 Public sector Social sector As the older age groups reach retirement age, the pressure on the younger - Agency for Integrated Care (AIC): - Social enterprises, charities, voluntary generations will increase greatly. Promote active ageing in Singapore welfare organisations ≥=85 - Council for Third Age (C3A): Promote Male 80-84 Female (in thousands) (in thousands) active ageing, offer accessible lifelong Others 75-79 1,943.5 70-74 2,022.3 learning - Centre for Ageing Research and Education 65-69 - SkillsFuture Singapore: Enable (CARE): Achieve health, social inclusion and 60-64 individuals to learn for life a high quality of life for the ageing 55-59 - Workforce Singapore (WSG): Enable population 50-54 45-49 individuals to adapt and employers to - National Geriatric Education and Research Median Age 40-44 40.5 transform Institute (GERI): Conduct research on age- 35-39 related health issues and promote healthy 30-34 25-29 Private sector ageing 20-24 - Organisations that provide senior-friendly - Tripartite Alliance for Fair and Progressive 15-19 work environment Employment Practices (TAFEP): Promote 10-14 5-9 fair and progressive employment practices 0-4 200 100 0 0 100 200 Persons (in thousands) Age Groups Persons (in thousands) (Years)
PUBLIC ENGAGEMENT “When people see my resume, they “I work at Changi Airport as a package see my age and reject me. I needed handler, and they provide good support. connections at my workplace in order They assign me less strenuous jobs, 17 to get a job. If they saw me in person for instance controlling the computers and see that I am healthy, they might instead of carrying the heavy luggage.” INSIGHTS ON SENIORS have hired me.” -Female, 65 -Male, 70 Volunteers engage passers-by in conversation in Macpherson “Seniors have a different mindset, one that does not necessarily align to the “Seniors now are usually engaged in SUMMARY technical environment and pace of life cleaning jobs which are not suitable During the Pop-Up Stories Markets, that is the norm today. There needs to for them due to the risk of falling 133 people were engaged on the be more empathy and more positions down and it's very tiring physically. It’s topic of seniors. Passers-by were asked, that look at seniors’ capabilities and better to employ them in jobs like in “Do you think there is enough support interests. Sometimes I feel they are the library where they can sit and work for seniors at work?” viewed like a burden.” -Female, 34 comfortably.” -Female, 70 A volunteer engages a senior in conversation in Macpherson (top) and responses are collected from passers-by (bottom) RESPONSES 25% Yes With Singapore’s changing landscape, Other important quotes 24% Not sure seniors acknowledge that they do not 53% have the relevant skill sets to find jobs “I’m becoming more senior myself No that match their experience. There and I think I will need some help in are training programmes currently in the ever-developing technology side of place for seniors to update their skills, things. I look to my children to learn INSIGHTS & QUOTES HIGHLIGHTS but the structure of the programmes these skills.” -Male, 64 A majority of seniors (engaged during are often not suited for them. both pop-ups) have experienced Challenges include: long duration and discrimination while applying for jobs. late timing of training, lack of grants, The two most common perceptions long distances from home to training “There seems to be opportunities but seen by potential employers, the venue, and quick pace of training. maybe seniors need jobs with higher- public, and seniors themselves, are level thinking. This will give them a that seniors are a “burden” and “slow” “I tried finding a job for almost a year, little more dignity.” -Female, 29 Volunteers engage seniors in conversation in Macpherson at work. but am often told I’m too old. I can Most seniors shared that there are work any jobs. They told me to attend “Most employers who find out about sufficient low-skill and low-wage jobs, courses to upgrade myself, but the our age do not want to employ so it is not the availability of jobs that is subsidy is only 50%. How do I even elderly. I’m lucky I have my own shop the major challenge to seniors. Rather, fork out money without a job? I’m to work in.” -Female, 54 it is finding a job which meets their very disheartened.” -Male, 63 financial needs and physical abilities.
1 Leveraging seniors’ skills How can seniors find more interesting work opportunities that fit their interests and abilities? 19 THE CONTEXT FRAMING THE INSIGHT Many seniors get restless and bored What Seniors Want can be grouped into four broad categories: They want a INSIGHTS ON SENIORS once they stop working. They often [insert photo of experts] supportive workplace; recognition of their skills and experience; work flexibility; prefer to stay active and keep working and a purposeful occupation. How can we offer more opportunities that satisfy to stay financially independent, socially these needs? connected, and retain a sense of self- worth1. Senior-friendly Recognition Flexible working Social Ms. Helen Lim, Founding Partner and CEO, Silver Spring environment of expertise arrangements contribution In 2016, 40% of people aged 65-69 were still working: Examples: Examples: Examples: There are a lot of jobs available in delivery, Comfortable Inter-generational Part-time work, Examples: workplace, mentoring, Freelance, Volunteering, cleaning and so on. The challenge is Positive social Customer service, Entrepreneurship, Social enterprises, that many seniors don’t want to work interactions, Advisory roles Flexible locations Charities in eating outlets, because of the long Less physically hours until 10-11pm. It’s quite a hard demanding jobs Compared to 24% in 20062: job, standing around, being a cleaner. But seniors can also do other things. For instance, they can be free agents, earn Source: Eden Strategy Institute some commission, and grow a product or service they believe in, without investing too much. They can also be CURRENT HAPPENINGS senior entrepreneurs.5 The non-profit organisation, RSVP members, they serve more than Even though some are working, 48% Singapore trains seniors to become 200,000 beneficiaries each year, of seniors deplored the lack of suitable Ms. Helen Lim volunteers. After attending a including those with mental health jobs to match their qualifications, Founder and CEO, Silver Spring mandatory half-day workshop, seniors issues, low-income families and socially experience, or desired working are deployed as befrienders, trainers, isolated seniors, through what they call arrangement.3 There are around 27,000 fundraisers and guides, working purpose-driven volunteerism.6 seniors looking for a job4. Having half a day per week. With over 1,000 worked hard for a few decades, they desire job opportunities that fit their interests and tap their abilities.
1 SENIORS SPEAK OUT Read about the dreams of seniors who still want to be active and contribute REFLECTION SPACE 21 to the society. INSIGHTS ON SENIORS AUNTIE TAN, 52, SENIOR VOLUNTEER UNCLE LEE, 72, FORMER CLEANER IN AT CHANGI AIRPORT A LANGUAGE SCHOOL What surprised you? Teaching was my passion, but after my I want to do travel and tourism, When I worked as a cleaner, I woke up mother-in-law passed away I didn’t maybe I can become a tour guide in at 5am and reached home at 7pm, want to go back to giving tuition. It Singapore. I am not sure if I can get that’s too late. I did 3 hours of transport was very stressful and made me feel hired, I would rather do it freelance. a day. I’m too old to wake up so early depressed. The hours are too long, and I also considered launching a nanny again. I worked in a hawker centre for my body is ageing. Now I am a volunteer confinement business to take care of 6 months but it’s tough. You work non- airport ambassador at Changi. There’s newborn babies. It will be something stop, it’s too stressful. My health cannot no stress and I am happy. It’s a happy new, totally different from what I have take long hours anymore. The perfect Why does it matter? environment. been doing. job would be from 9am to 3pm. FACTS FACTS FACTS 43% of seniors are interested to 18% of seniors want to start a new 64% of seniors want a slower pace of participate in volunteer work because career in the future. This represents life. 40% want to find part-time and it gives them a sense of self-worth and over 180,000 seniors eager to join the flexible hours work. However, these allows them to stay socially connected workforce in a new capacity!8 opportunities are rare in the job with society.7 market.9 TAKING ACTION What are some of the TAKING ACTION She took up courses in tourism and TAKING ACTION opportunities you see? She took up volunteering courses and organizes tours for Society for WINGS, He lived off his savings until he found works once a week in Changi Airport, a charity for senior women, to gain a job that fit his desired working helping passengers find their way at experience. arrangement. the gates. OPPORTUNITY OPPORTUNITY OPPORTUNITY How might we support seniors who How might we offer more part-time How might we leverage on seniors’ want to engage in entrepreneurship and flexible hours work opportunities interest in volunteering to gain and freelancing? that are also less physically-demanding experience for future work? for seniors?
2 Fighting ageism and changing negative perceptions Ageism is the stereotyping and discrimination of people on the basis of their age. How can we improve inter-generational understanding and fight stereotypes? FRAMING THE INSIGHT The vicious cycle of ageism prevents many older workers from returning to the workforce. Ageism is the generational bias that seniors do not perform well at 23 work because of their age. How can we reframe people’s mindsets to start a THE CONTEXT virtuous cycle where seniors are being able to bring value? INSIGHTS ON SENIORS In 2016, there were over 400 workplace There is always this challenge of 2 2 discrimination complaints: overcoming ageism. Whether big or VICIOUS Action based VIRTUOUS Action based small, organisations tend to have a lack on belief on belief CYCLE CYCLE 20% of will to hire senior workers. There are Discrimination Employers complaints about age some rules about discrimination, but while recruiting give seniors they are not so strong. Employers often for jobs a chance ask employment agencies for people not above 40 years old. If the supervisors are young, it happens that they have 1 3 1 3 Of these age related complaints, 80% Underlying Reaction Underlying Reaction arose from discriminatory criteria in job a bias against working with an older belief to action belief to action advertisements. person.4 "Seniors are Discouraged, "Seniors can Seniors work lazy, they don't seniors stop still bring a lot hard to prove Some jobseekers also complained Ms. Helen Lim want to work" looking for of value" their worth a job about inappropriate questions or Founder and CEO, Silver Spring comments about their age being made during interviews.1 Ageism can be very 4 4 Consequence Consequence discouraging for senior jobseekers. Seniors stay at Positive home and do examples of Of the 10,000 discouraged workers in nothing older workers 2016: 68% were aged 50 & above2 Source: Eden Strategy Institute This will increase in the coming years when a significant portion of the CURRENT HAPPENINGS workforce will be aged 50 years and The Tripartite Alliance for Fair & The Intergenerational Learning older.3 Progressive Employment Practices Programme (ILP) matches youths (TAFEP) launched a marketing and seniors in a group learning campaign called “Ability is Ageless” to environment, where seniors acquire highlight the importance of seniors in new knowledge from the youths’ the workforce, and the experience and sharing. 97% of the youths and 94% knowledge that they bring with them. of the seniors surveyed later said it It encourages people to put aside improved their perception of the other stereotypes and focus on skills and generation.6 competence.5
2 SENIORS SPEAK OUT Read about the dreams of seniors who still want to be active and contribute REFLECTION SPACE 25 [insert photo of person 0] to society. INSIGHTS ON SENIORS AUNTIE CHAN, 72, MANAGER OF A UNCLE LEE, 72, FORMER CLEANER IN AUNTIE LIM, 67, PERSONAL IMAGE CAFÉ IN A COLLEGE A LANGUAGE SCHOOL COACH FOR SENIORS What surprised you? Young bosses think seniors cannot I am looking for a cleaner job, but I am To work with young people can be a perform, don’t know how to serve afraid that they don’t take old people. challenge. They have a different style customers well, cannot speak well and It has never happened to me but it did of working. Often the personal touch is give only yes or no answers because to many of my friends. They call and no longer there. Perhaps with the level they don’t understand the question. when the employer asks for their age, of stress at work they have become The young trust the young more when they say the position is filled. rather individualistic and competitive. they haven’t even worked with seniors They only want to be the best, they before. They think they don’t have FACTS don’t have the same values as we do. Why does it matter? the strength and energy and will get 21% of seniors have often heard about injured easily. other seniors being discriminated FACTS because of their age, and 6% have 28% of seniors have shared negative FACTS often experienced unfair treatment sentiments towards people in their 63% of seniors complained that because of their age.9 twenties and 20% are uncomfortable organisations prefer to hire younger holding a conversation with millenials.10 workers.7 But according to some TAKING ACTION This can lead some seniors to avoid jobs employers, seniors bring better He asked his friends if they are aware in companies with young employees. mentoring, leading, and coaching, and of any job openings, or just walked in What are some of the strong business knowledge.8 and asked for a job. TAKING ACTION opportunities you see? She organised workshops for fellow TAKING ACTION OPPORTUNITY senior women because she feels it is She showed her boss that she was How might we fight the discrimination more satisfying to work with seniors. hard-working and is now the manager that senior jobseekers face when it of a café that employs seniors. comes to hiring? OPPORTUNITY How might we foster better OPPORTUNITY inter-generational bonding and How might we rethink job understanding? opportunities for seniors to tap into their strengths and abilities, instead of focusing on their weaknesses?
3 Encouraging lifelong learning Singapore aims to develop a lifelong learning culture through the SkillsFuture initiative, but the take-up rate has been low. Seniors may require different outreach channels, new teaching methods, flexible learning schedules, and content that is more relevant to them. How can we make it easier for seniors to embrace lifelong learning? 27 INSIGHTS ON SENIORS THE CONTEXT FRAMING THE INSIGHT In general, seniors have positive Effective Learning is achieved in three stages. Seniors must first become aware attitudes towards the benefits that of the availability of learning opportunities and of their knowledge gap. Then lifelong learning brings. they must have the motivation to participate in the act of learning. This can be facilitated through the courses’ design to ensure that the learning takes place. 44% of seniors want to learn a new skill Ms. Brenda Ang and Ms. Syafiqah Najian of NTUC U Live Stage 1: Stage 2: Stage 3: Effective 37% Awareness Motivation Facilitation Learning of seniors have the intention to learn Seniors are keen to learn more Examples: Examples: Examples: new things through an online course things and upgrade themselves. We Communication Encouragement Teaching method 33% encourage seniors to have at least channels Incentives Teaching schedule the basic knowledge in technology to Geographic reach Employer support Content of courses of seniors want to retrain by taking up a not become obsolete. We don’t want Target audience formal course1 employers to use this as an excuse SkillsFuture is being used by seniors not to take them. We want to equip aged 50 and above. However, 47% of seniors with the skills to use software, Source: Eden Strategy Institute people find it a challenge to make smartphones and computers.4 the time, 30% do not receive support from their employers, and 20% Ms. Brenda Ang Zhi Ying simply lack the individual motivation Senior Specialist, NTUC U Live CURRENT HAPPENINGS to participate.2 Other barriers make The Silver Industry Standards The Infocomm Media Development learning more difficult, such as the Roadmap and Guidelines on user- Authority (IMDA) launched an online teaching method and promotion interface design for older adults portal providing guides, ebooks, channels used. Many seniors still do provides guidance on the design of videos, and seminars to teach seniors not know how to use a computer age-friendly digital devices and online how to use new technologies such as or a smartphone, let alone access services. Through greater ease of use mobile devices and chat applications. the Internet.3 Yet a majority of these and learning, seniors are encouraged The website has a clean design, large courses are advertised online. to adopt technology and use it fonts and simple instructions, and confidently to continue learning and complementary classroom sessions stay connected to society.5 are available.6
3 SENIORS SPEAK OUT REFLECTION SPACE 29 See below to learn about three seniors’ experiences with learning and what INSIGHTS ON SENIORS helped them acquire new skills. AUNTIE TAN, 52, SENIOR VOLUNTEER AUNTIE CHAN, 72, MANAGER OF A UNCLE LEE, 72, FORMER CLEANER IN AT CHANGI AIRPORT CAFÉ IN A COLLEGE A LANGUAGE SCHOOL What surprised you? When I started my volunteering job Courses are good, but I have no time I once went to a job training class at Changi Airport I realised everything because I work. There is only a limited to learn about computers. I only was Information Technology (IT) there. offer of schedule, so I never try because heard about it because some young I thought to myself: ‘Us seniors we have I don’t have time. And in the holiday, people came to the neighbourhood to upgrade ourselves. We have to keep I have to do housekeeping. But more to promote the course. I like this up’. Over time, I also had to learn how than courses, the best way to learn is approach. Otherwise I don’t know to google and how to do e-banking. I to ask people, go on the phone and try. where to find courses. decided to take IT courses but there are Trial and error is the best technique. Why does it matter? too many courses. It is overwhelming. FACTS FACTS Only 13% of seniors located courses FACTS The barriers to seniors learning were that are near to where they live.9 52% of seniors learned computer and IT listed as being busy with housework Computer and Internet usage rate skills from family members, 46% were (49%); still working (49%); and available by seniors aged 60 and above is 25% self-taught through experimentation, courses not relevant to everyday life and 30%, respectively.10 This makes it and only 23% learned from courses (48%). Seniors feel they are too busy to hard to reach seniors through digital and workshops.7 partake in workshops and courses.8 channels. What are some of the TAKING ACTION TAKING ACTION TAKING ACTION opportunities you see? She played games on her smartphone She learned how to use a smartphone He went to a course out of curiosity to learn how to use it. and apps by herself, using her husband but left when he realised everything as a “guinea pig” to find out how to was taught in English. OPPORTUNITY send photos and videos on WhatsApp. How might we help seniors learn new OPPORTUNITY things through better-suited training OPPORTUNITY How might we better reach seniors methods? How might we make it easier for busy to raise their awareness of learning seniors to engage in learning at their opportunities? own pace?
4 Building self-confidence Some seniors feel like they are too old, others are possibly illiterate or simply too shy. How can seniors gain the self-confidence to learn new things and apply for jobs? 31 THE CONTEXT FRAMING THE INSIGHT Seniors can become demoralised and Sometimes seniors just need an example, The Confidence Triangle. Self-esteem, self-confidence, and success are intimately- INSIGHTS ON SENIORS pessimistic as they grow older. They feel someone to look up to. We try to push related. One cannot exist without the others. A lack of self-esteem hinders self- that they are too old to acquire new success stories and get people inspired, confidence, and a lack of self- confidence makes it difficult to achieve success. skills or start a new job. Some seniors so hopefully they can have a change of The key is to act on all three dimensions simultaneously and incrementally.3 believe that their “best days are over” mindset. They need to know that there and are simply “waiting to die”. Giving are better horizons if they are proactive Success these seniors hope for the future will and looking for it. Hopefully with the Successful experiences where go a long way towards having a higher stories and profiles we showcase, it goals have been attained quality of life. encourages them to seek more beyond Example: volunteering experience what they are already comfortable with Of course, this is not representative of and change their mindset.2 Self-esteem Self-confidence all seniors: Cognitive and emotional Trust in oneself and in one’s ability to Ms. Syafiqah Najian appraisal of our own worth engage successfully with the world Executive, Community Engagement Example: photo shoot session Example: job hunting skills 63% & Membership, NTUC U Live see themselves as successful agers 1 Source: Adapted from “The Self Esteem Triangle” by Dr. Will Aguila, 2012. CURRENT HAPPENINGS Volunteers from the group Window of These seniors can have outlets for A 70-year-old Singaporean lady works Colours organise free makeover and them to share their experiences and for a food delivery company as a photo shoots sessions for seniors, to become role models to their peers. “walker”, delivering food in the CBD boost their confidence and help them area on foot. She says that age does be more positive about life.5 not determine what you can or cannot do and that she feels younger and more alert.4
4 SENIORS SPEAK OUT Loss of confidence is common when REFLECTION SPACE 33 one reaches old age. Read below to find out how seniors have experienced INSIGHTS ON SENIORS it or seen it around them. AUNTIE LIM, 67, PERSONAL IMAGE AUNTIE TEO, 76, WIDOW CAREGIVING AUNTIE CHAN, 72, MANAGER OF A COACH FOR SENIORS TO HER GRANDCHILDREN CAFÉ IN A COLLEGE What surprised you? I want to help ladies. Most of the ones I I would consider working because I Seniors are scared to work. They have meet don’t know what to do with their need money, but I am not educated the wrong mindset, they must go life. We can help them embrace ageing because my family was poor. I cannot back with pride. Just because you are with confidence by empowering them speak English, cannot calculate, old does not mean you are useless. to take responsibility of their own cannot read or write Mandarin. I asked Seniors are bad in interviews, they give health, happiness and security. After hawker stalls for a job, but they never only yes or no answers, they don’t talk 60, many think they are over and down call back. There is no point trying. It’s enough, they are too timid. They have the hill! They think ‘I don’t need to do too difficult to start from scratch. to change their mindset. Why does it matter? anything, no need to waste time, why bother? FACTS FACTS Only 2% and 3% of seniors aged 55 36% of seniors feel they do not possess FACTS to 65 have high-level literacy and the right job hunting skills. This is a 28% of seniors said that they are too numeracy skills, respectively. Nearly problem for less-educated seniors. old to learn new things.6 For seniors 80% did not learn English in their 51% of them see it as a barrier to with poorer memory, can they be childhood.7 continued employment.8 taught in a way where information is easier to grasp and remember? TAKING ACTION TAKING ACTION What are some of the She asked her friends for referrals, but She was supportive and open to opportunities you see? TAKING ACTION her illiteracy is a big obstacle. seniors returning to work. She shows She gave grooming classes to senior them how to do the job and gave women to boost their self-esteem and OPPORTUNITY them time to re-adapt. confidence. How might we equip seniors with basic tools that can have a great impact on OPPORTUNITY OPPORTUNITY their self-confidence? How might we equip seniors with skills How might we inspire and motivate that increase their self-confidence to seniors to believe in their intellectual compete in the job market? capabilities?
5 Breaking social isolation Loneliness and social isolation put seniors at risk of depression and suicide. How can seniors have better and more fulfilling lives? 35 THE CONTEXT FRAMING THE INSIGHT INSIGHTS ON SENIORS Singaporeans aged 60 and older An activity with overwhelming response How isolation happens among seniors is a result of three different categories of reported that they felt: on our platform is travel. Seniors enjoy factors. These categories include triggers of social isolation such as the death travelling with a group of peers. They of a spouse or a close friend, the loss of employment, moving to a new place, or 32% see the importance of social bonding, of a health decline.6 sometimes lonely making new friends. Individual travellers 19% join our group and end up being friends. Mental Psychological Cognitive mostly lonely Our travels are customized to meet their health change factors barriers needs and physical capabilities. Seniors also go for fitness activities, they do it to Loss of Social isolation can lead to adverse stay active but also to meet their peers.4 partner/role consequences. The number of suicides Language & Physical among people aged 60 and above has Ms. Syafiqah Najian cultural barriers Impairment risen from accounting for 23% of all Executive, Community Engagement Social factors Physical factors suicides in 2000, to 30% in 2014.1 & Membership, NTUC U Live Limited financial Built Among other things, improving SENIOR HOUSEHOLDS (AGED 65 & OVER) 5 resources environment relationships with children and 9% grandchildren, or having someone 30% single parent to rely on, can make a significant living with couple living Source: Adapted from "Frameworks for Isolation in Adults over 50" by AARP Foundation, 2012. difference in alleviating social with children children isolation. More than the number of 2 friends and family, it is the quality of 13% CURRENT HAPPENINGS those relationships that matter.3 living alone In the residential estate of Whampoa Silver Horizon uses travel, for seniors 29% near downtown Singapore, a fifth of by seniors, as a platform to build new 19% couple living the residents are over 60 years old. friendships. They host bonding lunches others without children This estate is an experiment by the where the seniors can get to know Tsao Foundation to provide a place other seniors with similar interests where seniors can grow old in their with whom they feel like travelling. own homes. Tsao Foundation works They then organise the trip together.8 with grassroot groups to organize activities for seniors, so they can keep busy and socialize. Healthy seniors are encouraged to visit those who are less mobile.7
5 SENIORS SPEAK OUT Three seniors shared with us why and how they have experienced social REFLECTION SPACE 37 isolation in their daily lives. INSIGHTS ON SENIORS AUNTIE LIM, 67, PERSONAL IMAGE AUNTIE ANG, 66, WIDOW & FORMER UNCLE LEE, 72, FORMER CLEANER IN COACH FOR SENIORS CLEANER IN HAWKER CENTRES A LANGUAGE SCHOOL What surprised you? My social life has slowed down. My I don’t have many social interactions, I used to stay in Toa Payoh. I had more friends go out less for chats. They just some quick conversations. After friends there. I was staying with my are tired and go to bed early. Social 3 or 4pm I stay at home and sleep. wife, but after my divorce I moved to a enterprises should visit seniors and There’s nothing else to do when you senior activity centre in Ang Mo Kio. I talk to them! Seniors should get out of live alone in a room, it’s boring. I take have less friends here. I hardly meet my their home and socialize, have a more sleeping pills to help me sleep. I need daughters. They stay very far and are meaningful life. Having a social group to work somewhere with many people working. I don’t want to bother them. to chat and speak out, for instance and noise, so as not to think about my I also hardly talk with my roommate Why does it matter? with neighbours, is very therapeutic. husband’s passing. because he sleeps very early. FACTS FACTS FACTS 68% of seniors intend to find new Close to 58,000 seniors between 50- 6% of HDB elderly residents reported friendships in the future, but only 42% 64 and 47,000 seniors aged 65 and never keeping in touch with other plan to join a social organisation for above lived alone in 2016. Together, family members, and 13% only a few older persons.9 Why are some seniors this represents 67% of all one-person times a year.11 What can explain these not more proactive? households.10 weak family ties? What are some of the TAKING ACTION TAKING ACTION TAKING ACTION opportunities you see? She attended courses to interact She started going to church to meet He goes to the community centre to with the other participants, mainly new friends and goes to the park on sing karaoke with his friends, and to housewives and retirees. Saturdays with friends from the senior the local coffee shop to watch TV. centre. OPPORTUNITY OPPORTUNITY How might we facilitate the building OPPORTUNITY How might we strengthen the of friendships among seniors? How might we help seniors living relationships between seniors and alone to feel less lonely and have more their family members? social interactions?
6 Understanding mobility Many seniors have mobility issues due to joint problems, muscle weakness, and back pain. How can seniors with mobility issues regain their independence to travel about freely? 39 THE CONTEXT FRAMING THE INSIGHT INSIGHTS ON SENIORS Since 2011, about 16,000 seniors Job redesigns for seniors help to make For seniors, mobility enablers have the objective of increasing their safety, received subsidies for mobility devices the job easier, smarter, and safer. ‘Easier’ comfort, productivity and abilities. These solutions must be readily accessible such as wheelchairs and walking in the sense that it is less physically and affordable. aids.1 There are around 60,000 people, demanding for the worker, not to have to aged 65 and above, who are either move around extensively to get the job semi-ambulant or non-ambulant.2 done. ‘Smarter’ so you use technology to Safety Comfort Productivity Abilities Many of these seniors cannot explore track and improve the processes within. Singapore beyond the comfort of And ‘safer’ because you are concerned Examples: Examples: Examples: Examples: their homes, preventing them from about the mobility of older workers Slip-resistant Reserved seating, Comfortable Walking aids, engaging in social activities, going as well. These are the three guiding bathroom tiles, Additional workplace, Wheelchairs, to church or temple, volunteering, or principles for job redesign. 5 Grab bars in benches, Process redesign, Scooters, finding a job. Providing assistance for toilets, Ramps, Neighbourhood New technologies, Wheelchair older adults with mobility challenges Ms. Jessica Loo Stairs shuttle bus, lifts Urban design transportation also contributes to their mental well- Manager, Workplace Policy & Strategy architecture being and reduces social isolation.3 Division, Ministry of Manpower Ambulatory status of seniors aged 75 Source: Eden Strategy Institute and above:4 Population Requirement CURRENT HAPPENINGS 11,600 (6%) Walking aids Sorgen, a rehabilitative company The Green Man+ initiative by the Land ≥9,700 (5%) Some physical assistance founded by Serene Tan, a young Transport Authority (LTA) allows elderly Singaporean entrepreneur, created an pedestrians more time to cross the 3,900 (2%) Total physical assistance innovative walking aid to cater to the road by tapping their senior citizen needs of the elderly and less-mobile card on the reader mounted on traffic patients. By completely eliminating light poles.7 the need for lifting, their product, called GlydeSafe, helps seniors live a better life through enhanced mobility.6
6 SENIORS SPEAK OUT Here are some examples on how mobility issues are affecting the lives REFLECTION SPACE 41 of these three seniors. INSIGHTS ON SENIORS AUNTIE TEO, 76, WIDOW CAREGIVING AUNTIE WONG, 64, SINGLE SENIOR, AUNTIE ANG, 66, WIDOW & FORMER TO HER GRANDCHILDREN WORKED IN A COFFEE SHOP CLEANER IN HAWKER CENTRES What surprised you? Because of my health I cannot squat Because of my leg problem, I have to Every afternoon after my nap, I like to down. Standing is ok but only for a be careful. If I take the bus it’s okay, walk around the neighbourhood, but short time, but if I sit it gives a bad but I cannot walk for long. I go every I cannot walk for long because of my image. I don’t want to be seen as lazy. week to St. Andrew’s Community leg and my back pains. It’s also why I I just want a simple job I can do, not Chapel. I walk slowly but inside is not don’t travel much. I wait until it gets too difficult, not too physical, with no hot because I am passing through the better. responsibility. It should not be too far hospital with aircon. If I’m tired, they’ve also, because when the bus swings I the chair for resting. I just stop for five FACTS Why does it matter? am afraid to fall. minutes and then continue to walk. 25% of seniors over 60 suffer from joint pain.11 This can impair their ability to FACTS FACTS participate in external activities, and 21% of older women and 8% of men 11% of seniors rated their mobility as gives the feeling of being stuck in the reported limitations in performing poor, below average or average.9 13% neighbourhood. activities of daily living such as taking of seniors aged 65 and above are semi- public transport or preparing meals.8 or non-ambulant.10 TAKING ACTION The senior activity centre nearby has a TAKING ACTION TAKING ACTION bus and takes her out on Saturdays to What are some of the She worked in a senior activity centre She works at the senior activity centre church, the park or even the zoo. opportunities you see? close by. She could take breaks near her home. She plans to work at whenever she needed and talk with the food court when she gets better. OPPORTUNITY her friends. How might we enable seniors with OPPORTUNITY mobility issues to engage in more OPPORTUNITY How might we create more social activities? How might we provide more work senior-friendly infrastructure and opportunities that fit seniors’ reduced transportation options? mobility?
INSIGHTS ON INTRODUCTION CAREGIVERS THE CONTEXT Caregivers are those who provide care to a person requiring support due to disability, illness or special needs. For all types of caregivers, the experience is a difficult one. When looking at disabilities that require Caregivers are usually family members caregiving, one can understand how of the care recipient. As the first line of the role of caregivers in Singapore will support, they play a critical role in the massively gain in importance. society. Depending on where they stand Mothers are also considered to be in their caregiving journey, they caregivers. In Singapore, 72% of have a variety of needs to make this women take a break at some point in experience easier. These needs include their career..1 This break is synonymous being offered flexible work, building with difficulties to re-enter the self-confidence, accessing caregiving workforce down the road. Currently knowledge, enjoying respite, getting in Singapore, there are over 35,000 necessary emotional support, and women looking to return to work in having adequate childminding options the next two years.2 at their disposal. INSIGHTS ON CAREGIVERS 43 Caregivers are a very, very important HIGHLIGHTS component that has not been really attended to, attention hasn’t been 210,000 caregivers are aged between paid to it. Until recently, there was very 18 and 694 little support in terms of mindshare and physical resources. No one realised Nearly 100,000 caregivers are working that caregivers needed support. full-time5 Now there is a growing awareness of 60,000 working caregivers do not have need, as a result there are sprouting flexible working arrangements6 services. I hope that in the time to come, this support for caregivers will 45,000 people who suffer from dementia7 be a very mainstreamed idea, and that there will be mainstream programmes, Around 20,000 caregivers suffer from but at the moment there aren’t any.3 significant stress8 Ms. Anita Fam Less than 10,000 caregivers use Vice-President, Board of Directors, individual support services9 National Council of Social Service
KEY REASONS OF PEOPLE OUTSIDE CAPACITY OF DISABILITY SERVICES11 WHO IS DOING WHAT OF WORKFORCE (2016, in thousands)10 In the past years, the capacity of There are many stakeholders helping caregivers in their difficult journey. From services has been expanded to serve the public to the private and social sectors, caregivers have access to support more seniors with disabilities. But groups, charities and social enterprises. Many of them can also count on their 280 with the explosion expected, the next friends and families. Discouraged 9 decades will be challenging. For caregiving 47 Institutional stakeholders For childcare 53 850 Adult Indirect stakeholders Caregiver support groups, disability 700 online communities: homes Emotional support, tips For housework 171 Day 1,200 Direct stakeholders Families, friends: Financial activity 950 and emotional support, centres respite care Core stakeholder INSIGHTS ON CAREGIVERS 45 ≥25 2012 2015 Senior Workforce Source: Eden Strategy Institute PROJECTION OF SENIORS WITH Public sector Private sector: FUNCTIONAL DISABILITY12 - Agency for Integrated Care (AIC): Organisations that provide flexible work (in thousands) Offer care services and information arrangements and re-entry programmes The number of seniors who have - Ministry of Social and Family difficulty performing daily activities is 290 Development (MSF): Promote a Social sector: expected to increase in the next few 250 147 caring society Social enterprises, charities, voluntary decades. - National Council of Social Service welfare organisations 204 139 (NCSS): Ensure an effective social 159 121 service ecosystem Others: 124 - Singapore Silver Pages (SSP): - TAFEP: Promote fair and progressive 96 97 143 Empower seniors and caregivers in employment practices 72 111 making informed care decisions - Hospitals: Provide care and organize 60-79 54 83 - Employment and Employability support groups reunions 52 63 ≥80 43 Institute (e2i): Create solutions for better employment and employability 2015 2020 2025 2030 2035 2040
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