RAI: CHARTER RENEWAL Dr Richard Burnley Director Legal & Policy - 5 April 2022 - Senato
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RAI: CHARTER RENEWAL Dr Richard Burnley Director Legal & Policy 5 April 2022
CONTENTS 1. MARKET DEVELOPMENTS 2. SUSTAINABLE RAI: FUNDING/REMIT/FINDABILITY
1. MARKET DEVELOPMENTS
EUROPE: TOTAL COMPETITION FROM GLOBAL GIANTS › Global resources › Consolidation wave (AT&T/Discovery) › Vertically integrated: acquire events, premium rights › Acting locally: local production companies, writers › Controlling networks and gateways › Light or no regulation (content, acquisitions etc)
COMPETITIVE ENVIRONMENT
PSM’S CROWDED COMPETITIVE ENVIRONMENT
REVENUES OF SELECTED AUDIOVISUAL PLAYERS (2020)
64 TOP-10 EUROPEAN TOP-10 EUROPEAN TOP-10 NON-EUROPEAN COMMERCIAL TOP-10
EUROPEAN COMMERCIAL BROADCASTERS TELECOM BROADCASTERS INTERNET
PSM OPERATORS AND TECH GIANTS
VIVENDI ALTICE
VODAFONE
PRO7SAT.1
DEUTSCHE TELEKOM
RTL
GLOBAL
LIBERTY
AT&T COMCAST
MICROSOFT
MEDIASET DPG
ITV
TF1 EGMONT
AMAZON ALPHABET
TELECOM ITALIA
ITV
MEDIASET
EGMONT
TF1
TELEFONICA BT
1.6x
TELIA
SWISSCOM
TELENOR
CHARTER
ORANGE WALT DISNEY
COMM.
BOUYGUES
TELECOM
SONY
ALIBABA TENCENT
8.6x
TELEVISA
VIACOMC
DISCOVERY
FUJI
BS NIPPON TV
APPLE
NETFLIX
NINTENDO
BOUYGUES
TELECOM NIPPON
12.9x FACEBOOK
BAIDU
31.8x
SIZE COMPARED TO PSM
Sources: EBU based on Members' data and companies' financial statements.
COMPETITIVE ENVIRONMENT
NON-EUROPEAN GROUPS GROW FASTER THAN EUROPEANS ONES
REVENUE GROWTH OF SELECTED AUDIOVISUAL PLAYERS
(%, 2016–2020)
EUROPEAN GROUPS NON-EUROPEAN GROUPS TOP-10
INTERNET AND TECH GIANTS
TOP-10
NON-EUROPEAN
COMMERCIAL MEDIA
GROUPS
TOP-10 TOP-10
EUROPEAN EUROPEAN
COMMERCIAL TELCOS
PSM MEDIA GROUPS
+2.0% +13.7% +97.9%
-1.2%
-5.7%
Sources: EBU based on Members' data and companies' financial statements.ECONOMIC IMPACT
Each euro invested in funding PSM
generates
from 2.5 to 2.7 euros
2.5 € to 2.7
in the economy €
1€
PSM THE ECONOMY
Source: EBU based on EBU based on studies from VRT (Belgium Flemish), RTBF (Belgium French), TG4 (Ireland), RAI (Italy), RSI (SRG SSR, Switzerland).
EBU Media Intelligence Service – Funding of Public Service Media 2020.
7IMPACT ON CREATIVE SECTOR
PSM support the
content industry,
investing more than
EUR 18
billion a year
in content
Note: based on 55 PSM organizations in 41 markets.
Source: EBU based on EBU PSM Member’s 2020 data. EBU Media Intelligence Service – Datasets 2021.
8IMPACT ON CREATIVE SECTOR
PSM are committed to creators,
investing more than
of total content
84% spend
in original content
Note: based on 55 PSM organizations in 41 markets.
Source: EBU based on EBU PSM Member’s 2020 data. EBU Media Intelligence Service – Datasets 2021.
9IMPACT ON CREATIVE SECTOR
% of output hours
PSM showcase
European content, with Domestic
90% 75%
of their
TV output
of domestic or Europe
(not including own
European origin market)
15%
USA
Other 7%
3%
Note: based on 38 PSM organizations in 36 markets.
Source: EBU based on EBU PSM Member’s 2020 data. EBU Media Intelligence Service – Datasets 2021.
102. SUSTAINABLE RAI
RAI FUNDING
ITALIAN FEE ONLY 0.33% OF GDP PER CAPITA, BELOW
EUROPEAN STANDARDS, 2020
Cro at ia 1.0 5% EBU A v erag e ( 21) 0 .4 2 %
Bo snia-Herzeg o vina 0 .89% EU A v erag e ( 13) 0 .4 5 %
A ust ria 0 .71%
Slo v enia 0 .69%
Upper third
Germ any 0 .52% Middle third
Unit ed King d o m 0 .4 9% Low er third
n.a./ proportional amount
Sw it zerland 0 .4 5%
No licence fee
Poland 0 .4 5%
Czech Rep ub lic 0 .4 1%
Jord an 0 .4 0 %
France 0 .39%
Serb ia 0 .39%
Denm ark 0 .34 %
Slo v akia 0 .33%
It aly 0 .33%
Greece 0 .23%
Ireland 0 .22%
A lb ania 0 .21%
Port ug al 0 .18%
Israel 0 .10 %
A lg eria 0 .10 %
No t e: d o es no t includ e co unt ries w here fee is a p ro p o rt io nal am o unt - Turkey , Eg y p t , Mo ro cco and Tunisia.
So urces: EBU b ased o n Mem b ers’ d at a, o fficial w eb sit es and co llect io n ag encies. GDP p er cap it a fro m IMF eco no m ic o ut lo o k d at a b ase.(EUR, 2020)
0
10
4
6
8
2
12
Sw itzerland 10 .91
San Marino 9.75
Germany 8.32
Norw ay 8.31
Iceland 7.30
Finland 7.30
Denmark 6.81
Austria 6.0 4
Sw eden 5.96
United Kingdom 5.74
Belgium French 5.0 4
France 4 .18
Slovenia 3.97
Ireland 3.89
Andorra 3.57
Spain 3.29
Netherlands 3.29
Croatia 3.28
Upper third
Belgium Flemish 3.15
PSM MONTHLY CONTRIBUTION PER CITIZEN – COUNTRY LEVEL
Cyprus 3.13
Estonia 2.60
Italy 2.4 4
Czech Republic 2.31
Hungary 2.15
Montenegro 1.82
Slovakia 1.79
Israel 1.54
Portugal 1.4 6
Source: EBU based on Members’ data.
Middle third
Greece 1.4 5
Lithuania 1.37
Poland 1.0 9
Latvia 1.0 8
Serbia 1.0 6
Luxembourg 0 .90
Bulgaria 0 .73
North Macedonia 0 .64
Low er third
Romania 0 .63
The Vatican has not been included owing to its small population and the consequent distortion in the calculation.
Albania 0 .4 8
EBU A verag e
Turkey 0 .4 7
Bosnia-Herzegovina 0 .38
Note: PSM contribution per citizen calculated by dividing PSM public income by population. based on 63 organizations in 46 markets.
Georgia 0 .37
Non-EU A verag e (20 )
EU A verag e (26 of 27)
Armenia 0 .34
Morocco 0 .24
Moldova 0 .19
Ukraine 0 .10
2.8 0
3.0 6
3.25
TAKING ONLY PUBLIC INCOME INTO ACCOUNT: ITALIAN CITIZENS
Azerbaijan 0 .0 6
CONTRIBUTE EUR 2.44 PER MONTH TO FUND RAI - UNDER EU AVERAGE
14PSM FUNDING IN ITALY IS FAR BELOW GERMANY, UK AND FRANCE
PSM OPERATING REVENUES – COUNTRY LEVEL
(EUR MILLION, 2020)
10 0 0 0
4 000
6 000
8 000
2 000
0
Germany 9 4 69
United Kingdom 6 855
France 3 996
Italy 2 50 9
Spain 2 0 37
Sw itzerland 1 359
Austria 991
Netherlands 94 6
Poland 777
Sw eden 771
Source: EBU based on Members’ data.
Norw ay 54 8
15(%, 2020)
10
4
6
8
2
12
0 .10 %
0 .20 %
0 .40 %
0 .50 %
0 .0 00 %
0 .30 %
Sw itzerland 10 .91
Montenegro
San Marino 0 .36%
9.75
Croatia
Germany 8.32 0 .35%
San Marino 0 .34 %
Norw ay 8.31
United Kingdom 0 .29%
Iceland 7.30
Germany 0 .28%
Finland 7.30
Austria 0 .26%
Denmark 6.81
Slovenia 0 .26%
Austria 6.0 4
Serbia 0 .24 %
Sw eden
Iceland 5.96
0 .23%
United Kingdom
Hungary 5.74
0 .23%
Belgium French
Belgium French 5.0 40 .22%
France
Sw itzerland 4 .18 0 .21%
Slovenia
Finland 3.97 0 .21%
PSM OPERATING REVENUES AS A % OF GDP
Spain
Ireland 3.89 0 .18%
France
Andorra 3.57 0 .18%
Denmark
Spain 3.29 0 .17%
Norw ay
Netherlands 3.29 0 .17%
Cyprus 0 .17%
Croatia 3.28
Sw eden 0 .16%
Upper third
Belgium Flemish 3.15
Andorra 0 .16%
Cyprus 3.13
Belgium Flemish 0 .16%
Estonia 2.60
Estonia 0 .16%
Italy 2.4 4
Czech Republic 0 .15%
Czech Republic
Italy 2.31 0 .15%
Hungary
North Macedonia 2.15 0 .15%
Montenegro
Poland 1.82 0 .15%
Slovakia
Albania 1.79 0 .15%
Israel
Slovakia 1.54 0 .14 %
Morocco
Portugal 1.4 6 0 .13%
Middle third
Georgia
Greece 1.4 5 0 .13%
Bosnia-Herzegovina
Lithuania 1.37 0 .12%
Greece
Poland 1.0 9 0 .12%
Note: based on 63 organizations in 46 markets.
Source: EBU based on Members’ data and IMF.
Netherlands 0 .12%
Latvia 1.0 8
Armenia 0 .11%
Serbia 1.0 6
The Vatican has not been included owing to the lack of GDP data.
Bulgaria 0 .11%
Luxembourg 0 .90
Portugal 0 .11%
Bulgaria 0 .73
EU
Ireland 0 .10 %
EBUEBU
A
North Macedonia 0 .64
Latvia 0 .10 %
Low er third
Romania 0 .63
A verag
Lithuania 0 .10 %
verag
Albania
Turkey 0 .4 8 0 .0 9%
e
A verag
e e
Turkey
Romania 0 .4 7 0 .0 7%
(26
Bosnia-Herzegovina
Moldova 0 .38 0 .0 7%
of
Non-EU A verag e (20 )
EU A verag e (26 of 27)
Israel
Georgia 0 .370 .0 5%
Non-EU A verag e (20 )
27)
Ukraine
Armenia 0 .340 .0 4 %
Azerbaijan
Morocco .0 2%
.24
00
0 .16%
Luxembourg
Moldova .0 1%
00.19
Ukraine 0 .10
2.8 0
0 .16% 3.0 6
0 .16% 3.25
Azerbaijan 0 .0 6
average
below EU
Italian GDP,
With 0.15% of
RAI funding is
WEIGHTED WITH GDP, ITALIAN PSM FUNDING RANKS ONLY 24th IN EUROPE
16RAI SUFFERED FROM THE BIGGEST FUNDING CUT IN EUROPE IN
ABSOLUTE TERMS BETWEEN 2016 AND 2020
PSM FUNDING CUTS – ORGANIZATIONAL LEVEL
(EUR MILLION, 2016-2020)
-350 -30 0 -250 -20 0 -150 -10 0 -50 0
-30 0 .80 IT - RAI
-173.90 CH - SRG SSR
-167.13 FR - France TV
-68.59 GB - CH4
-20 .69 SE - SVT
-20 .64 BE FL - VRT
-20 .0 6 DK - DR
-15.0 9 RO - TVR
-9.0 0 HR - HRT
-8.0 9 CZ - Č T
-6.23 RO - ROR
-6.18 IE - RTÉ
-5.94 FR - Radio France
-4.61 IS - RÚV
-3.11 VA - RV
-2.87 MK - MKRTV
-1.46 MA - SNRT
-1.19 SM - SMRTV
-0 .99 AZ - ICTI
-0 .0 6 AM - AMPR
-0 .0 3 AM - AMPTV
Note: based on 64 organizations in 47 markets.
Source: EBU based on Members’ data.
17PSM ADVERTISING REVENUE
› Approx 80% EBU Members have advertising revenue
› Most EBU Members in EU have more than 6mins/hr (majority
12mins/hr)
› As of 1st of Jan 2023: 6% in each slot 6 a.m. – 6 p.m. and 6
p.m. – 00.00 a.m. = one of lowest in Europe
› Evidence is that reducing/banning PSM advertising passes
revenues to online globals (no benefit to national market in
France/Spain)RAI REMIT
RAI PROMINENCE
› Rai must be found on all platforms
› AVMS: Member States may ensure general interest content is
findable online
› Only Germany and France implemented rules for devices/smart TV
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