QT BUSINESS - Issue 12 - August 2021 SkyCity and Winter Pride - Celebrating Winter Pride's growth together - Lakes Weekly Bulletin

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QT BUSINESS - Issue 12 - August 2021 SkyCity and Winter Pride - Celebrating Winter Pride's growth together - Lakes Weekly Bulletin
QT BUSINESS

SkyCity and Winter Pride - Celebrating Winter Pride’s growth together.

                                       Issue 12 – August 2021
QT BUSINESS - Issue 12 - August 2021 SkyCity and Winter Pride - Celebrating Winter Pride's growth together - Lakes Weekly Bulletin
10th August 2021 | Issue 12

                         QT BUSINESS

              New broom: Destination Queenstown’s new boss Paul Abbot.

                    Forget sustainability. . . regenerative tourism is the new goal       by Paul Taylor
How do you measure success?                                             up with a road map to regenerative tourism in the      some Tahuna whenua there, our Māori
For the tourism industry and businesses as a                            district by 2030.                                      community, giving their ideas.
whole, bums on seats, profit and growth have                            And they’ve commissioned consultants Proxima,        “And it was positive, rather than banging on
been the traditional benchmarks.                                        who are interviewing 40 business and community       about the same old problems, getting stuck in
But, as Tourism Minister Stuart Nash said in                            leaders, and running sessions for both operators     that, people are now instead thinking of ways out
March, and many in the Queenstown community                             and the community.                                   and through, of doing things differently.”
have been shouting from the mountain tops for                           On Wednesday night, more than 80 people              While there were only nascent ideas created in
years, focusing on the numbers alone will erode                         crammed into the Queenstown public session,          the evening session, Forbes says the longer day
your social licence.                                                    held in the Sherwood’s The Workshop space,           sessions produced three or four solid ideas which
Last week, the second round of discussions and                          thrashing out positive ideas for a way forward.      could be worked up into ideas for funding.
debate began into how the industry should adapt                         Otago Regional councillor Alexa Forbes attended        They included a way to manage visitor
to ensure businesses and visitors give more back                        both the night session and also the day session.       flow to reduce the carbon footprint and
to communities than they take out.                                      “I was really delighted with the turn out, I might     general impact, and creating a native
This is regenerative tourism.                                           even have had an extra glass of champagne to           community forest from visitors off-
It’s a term everyone in Queenstown and the                              celebrate,” she says.
                                                                                                                               setting carbon.
industry will likely hear ad nauseum over the                             “There were young people, different                The thornier issue of inequality was a theme of
next decade.                                                              nationalities, feeling part of the                 both sessions, with low wages and the high cost
Destination Queenstown, Queenstown Lakes                                  community enough to show up and                    of living in Queenstown often a point of tension
District Council and Lake Wānaka Tourism have                             speak up. I was really pleased to see              between employers and employees, in a town
been given    Government
         Thinking                     cash
                  of entering this year’s      tobutcollectively
                                          awards     not         come
           sure if you should, what it takes, or where to start?

           Join us for a FREE hour-long workshop
           – 17, 19, 24 or 26 August.

                                                                        Let’s celebrate the                            Visit our awards website to view
                                                                                                                       entry info and category options.
                                                                        best of business                               businessawards.queenstownchamber.org.nz
                                                                        in 2021.                                       Entries close 23rd September.
QT BUSINESS - Issue 12 - August 2021 SkyCity and Winter Pride - Celebrating Winter Pride's growth together - Lakes Weekly Bulletin
QT BUSINESS                                                                                                                      10th August 2021 | Issue 12

where pre-Covid 60% of people were employed           can truly support their families in what is an         staff into its training programmes, to move up
by tourism-related businesses.                        expensive place to live.                               through the ranks.
“I think people have an understanding of how            In the regenerative tourism discussions              “A lot of people who come to us are in the
difficult it is for small businesses here,” Forbes        so far, three pillars have been identified           early stages of their working career, don’t have
says, “but I also picked up that big businesses         for success: the environment, social                 qualifications, so we offer them the opportunity
need to come to the party and be contributing a                                                              to have that and move all the way through, and
                                                        licence and also the commercial.
lot more to the communities they stand on the                                                                then they’ll be earning far in excess of the living
back of.                                              “They cannot be out of sync, they have to work         wage.”
                                                      together, and every single tourism business in
“Social licence is too narrow and has become a                                                               Plans for staff accommodation, relieving pressure
                                                      this town can do that to some level, although
buzz word. Business is based on the culture and                                                              on the rental market, have been shelved due to
                                                      some may not be able to do it as quickly as
the knowledge and hard work of the community.                                                                Covid, however.
                                                      others,” Wong says.
And also, on being able to use the community-                                                                Anderson is keen to be part of the process,
owned environment and infrastructure, all cared       “I don’t think we can pressure them into doing
                                                                                                             although says businesses struggle to attend all
for and paid for by the community.                    it now, because there are some huge financial
                                                                                                             sessions of the various discussion-led community
                                                      challenges for business now.
“That was another thing that came out, this sense                                                            and council initiatives, especially mid-season.
of kaitiaki, caring for the community and the         “But we want to raise the bar, and we’ve been
                                                                                                             He’s been interviewed by the consultants.
environment.”                                         asked to, because we’ve not been holding up our
                                                      end of the bargain.”                                   “My hope is that this is more than just the latest
Forbes says she doesn’t want to criticise the                                                                buzz words. We all aspire to do more and do
town’s big business, however, and recognises they     Paul Anderson is chief executive of one
                                                                                                             better in our businesses, being sustainable I don’t
are doing some “really beautiful and fantastic        Queenstown’s biggest employers, NZSki.
                                                                                                             believe is enough. You actually need to contribute.
projects” but hopes they will be not only part of     He believes the business already has a regenerative
the regenerative conversation, but actually part of   mindset, working to improve the Department               “Businesses are set up to contribute
the community sessions.                               of Conservation land where it operates its local         economically, but those of us who have
“That’s one of the issues isn’t it, fragmentation.    skifields Coronet Peak and The Remarkables,              a more balanced view will actually
They need to be seen to be part of the community,     through initiatives including predator control,          contribute socially, environmentally
and the solution to bridging the inequality.”         native revegetation and weed eradication.                and also, where we can, culturally.”
Many smaller and medium-sized operators were          “We’re in there managing those lands while             Wednesday evening’s session and the regenerative
at the evening session, including ZipTrek’s Trent     at the same time trying to operate a business          tourism roadmap process as a whole will give
Yeo, who came up with the community forest            economically that supports both the economic           new Destination Queenstown boss Paul Abbot a
idea, and iFly’s Matt Wong, while Skyline boss        wellbeing of our community but also the broader        window into the psyche of the local industry and
Geoff McDonald attended the day session.               social wellbeing of our community,” Anderson           community.
                                                      says.                                                  He only took the reins two weeks ago.
There was also a dedicated session for operators
the next day, along with the one-on-one               “As you know in winter, ski is one of the central      “It’s a great time to come into it and hear from the
interviews.                                           parts of being part of the Whakatipu Basin. So,        community,” Abbot says.
                                                      in that regard I already believe we’re operating in
Wong, whose business is a finalist for the Tourism                                                           “We’ve had some fantastic ideas out of the process
                                                      that space. However, that’s not to say there are not
Industry Association employer of choice award                                                                so far. The guys who are running it [Proxima] are
                                                      other things we can do, so we’re waiting on the
this year, says he doesn’t want to see central                                                               neutral and will be collating all the information
                                                      findings of this work with an open mind.”
government dictate how the industry should go                                                                without undue influence from us or QLDC.”
about being regenerative.                             Many operators, employees and others, believe
                                                      companies need to share stories of their               Abbot says the path to a regenerative industry is
“I think the solutions are within our businesses,                                                            still to be decided.
                                                      regenerative work more with the community,
our community and region,” he says.                                                                          “That’s one of the reasons we’re having these
                                                      and Anderson agrees, highlighting the company’s
He acknowledges the industry needs to change.         schools programme, which gets more than 2000           forums, to understand is it a numbers game, is it
  “There are some things we’ve done well              children on the mountains each year.                   quality, management?
  but others we need to improve on, that              “It’s a big investment of time and effort on our        “There’s no doubt there will be a balancing act at
  during years of growth we just ignored.             part and the subsidy runs in excess of a million       some point . . . in terms of what the community
                                                      dollars. There are a range of things we do, and        needs and what businesses need, but businesses
“When I look at my own carbon footprint, I
                                                      we’d love to do more, but everyone’s got limited       here see themselves as part of the community and
appreciate there is way more I could do. The
                                                      resources.”                                            are getting involved.”
challenge I have right now is capital investment
and we have no tourists, okay a few but nowhere       On wages, he says the company encourages
near enough to start thinking about capital
investment in green tech for example.
“What I would love to see is central government
put in some funding that is tangible and
meaningful to ensuring the tourism industry
grows back better.”
On wages and inequality, he says he uses
commission to push wages above the living wage.
The average across all staff over two months $5
per hour. The minimum wage is $20 and living
wage is $22.75.
“It means if the business succeeds, the staff
succeed.”                                                                    Workshop: Attendees split into workshop groups to come up with ideas
He wants to go beyond that, however, so staff
QT BUSINESS - Issue 12 - August 2021 SkyCity and Winter Pride - Celebrating Winter Pride's growth together - Lakes Weekly Bulletin
Photo by Troy Tanner
QT BUSINESS - Issue 12 - August 2021 SkyCity and Winter Pride - Celebrating Winter Pride's growth together - Lakes Weekly Bulletin
QT BUSINESS                                                                                                                      10th August 2021 | Issue 12

       Sponsored content

                                                                                                               Bria Stevens planting - Plant a Seed.

                                                        discovered during the early stages of construction.   shuttles (from the bottom of each mountain) free
Cardrona bins landfill                                   The lift was repurposed yet again and has been        of charge for the winter season.
by Jen Houltham                                         installed for Winter 2021 as the Willow’s Quad,       The resorts are also encouraging carpooling
                                                        opening up 65ha of intermediate terrain in Soho       by reserving the parking spaces closest to each
Cardrona and Treble Cone are two of the South’s         Ski Area. It seemed like it was meant to be – the     mountain’s Base facilities for vehicles with three
favourite ski areas, well-known for Cardrona’s          lift and new towers fit almost perfectly into the     occupants or more until the carparks are filled.
terrain parks and Treble Cone’s legendary               Willow’s terrain. As an ode to their slippery         Designated hitch-hiking spots will be set up at
steeps and iconic views. Now the two resorts            friends, the new trails in Willow’s have been aptly   both mountains and use of the snowriders.nz
are asking skiers and snowboarders to change            named “Gecko’s Chase” and “Skinks”.                   carpooling app is being encouraged.
their behaviour as Cardrona and Treble Cone
continue to take sustainability to new heights for        The launch of the Cardrona Foundation               The most recent changes have been sparked by
the snow sports industry.                                 saw major replanting projects begin and             guest and staff feedback from the last couple of
Back in 2016, Cardrona Alpine Resort stopped              become part of Cardrona’s business-                 years, which has called for changes to shuttle
                                                          as-usual. Other projects as part of the             buses, priority parking for carpoolers, and more
buying single use takeaway coffee cups. Visitors
                                                          Foundation have included introducing                concerted efforts to minimise waste.
to the ski area and staff alike were asked to either
bring in their own keep cups, or sit down to enjoy        disadvantaged kids to skiing and                      “We love that our guests keep challenging
their coffee. It’s become a part of the Cardrona           snowboarding, and scientific study                    us to do and be better, and we want to
way of life; bring a cup, or have a seat.                 of native birds like the karearea (NZ                 keep encouraging that feedback. So to all
Over the next few years, the team have made               Falcon) in the Cardrona Valley, and the               our people we say – please keep asking
decisions to reduce their impact on the mountain.         kea at Treble Cone.                                   us questions, and keep challenging us to
Today you won’t find any single use crockery,           This winter, Cardrona and Treble Cone are asking        improve on this sustainability journey,”
single serves of tomato sauce, or even any PET          skiers and snowboarders to think about what             says Legnavsky.
plastic bottles for sale at either Cardrona or Treble   they bring to the mountains, and how they get         This is just the beginning for Cardrona and Treble
Cone (since the purchase of TC by Cardrona in           there. They’re introducing major initiatives from     Cone – the two resorts plan to continue paving
January, 2020).                                         Winter 2021 onwards to address major issues           the way for ski areas, skiers and snowboarders to
  They’ve challenged suppliers to change                they see in waste, and emissions from transport.      change their habits for a better future. You can
  their processes and product offerings by              This winter neither mountain will sell any items      find out more about Cardrona and Treble Cone’s
  simply refusing to stock their products               in their food and beverage outlets that have          sustainability initiatives for 2021 and answers
  unless they met their requirements. In                packaging that needs to go to landfill. Rubbish       to frequently asked questions at cardrona.com/
  2020, Coke sent a post-mix machine for                bins will be replaced by recycling and compost        sustainability.
  the Cardrona team to serve Powerade                   stations, with signage explaining the changes
  from. This year, Cookie Time cookies at               and staff members on hand to help visitors sort
                                                        through their waste.
  Cardrona and Treble Cone will come in
  compostable packaging.                                “If you need to bring single use packaging, you
                                                        will need to take that off the mountain with you
Sustainability efforts aren’t limited to food            – but that doesn’t really help,” says Wayfare Chief
and beverage offerings. When Cardrona’s
McDougall’s Quad was removed to make way for
New Zealand’s first “chondola” lift in 2017, the
                                                        of Experiences, Bridget Legnavsky. “We’re asking
                                                        everyone to think really deeply about what they
                                                        buy in the first place, the packaging it comes in,
                                                                                                                        Earlybird
old lift was sent away to be upcycled to modern
standards so it could be re-installed in the
“Pringles” terrain below Captain’s Basin.
                                                        and the packaging you choose to bring up our
                                                        mountains.”                                                     Season Pass
                                                        To address transport emissions, both Cardrona
In 2019, the Pringles lift project was set aside to
protect nationally vulnerable lizards that were
                                                        and Treble Cone have made their access road                     Sale ends March 3
                                                                                                                    Nina Rongokea serving coffee.

                                                                                                                        cardrona.com/earlybird
QT BUSINESS - Issue 12 - August 2021 SkyCity and Winter Pride - Celebrating Winter Pride's growth together - Lakes Weekly Bulletin
10th August 2021 | Issue 12
                                                                                                   QT BUSINESS
Tell your stories around your campfire: why your website should come first
by Bethany Rogers

Storytelling is the core of human history. Early     Social media is a useful storytelling platform      potentially expensive) task compared to setting
fairy tales, myths and legends were how our          because:                                            up a Facebook page. But there’s now many
ancestors shared important news and lessons.          • It’s free                                        affordable plug-and-play website builders like
Shared around the campfire, stories recorded          • It has a large, ready-made audience              Wordpress, Wix, Squarespace and Shopify.
important cultural events and helped connect          • It’s easy to create and upload content           Depending on your business’s needs, a bespoke-
people.                                                                                                  built website is worth the investment if you want
                                                     The downsides to a social-media-first approach
Today, we have many ways to communicate                                                                  to go further online.
                                                     are:
stories and ideas. Books, videos, audio, graphics                                                        To jump back to the ancient art of storytelling:
                                                      • You don’t own the platform
and images can all be used in combination or                                                             your website should be your campfire. This is
                                                      • The algorithms that determine performance
alone to tell a story. And how we share those                                                            where you should gather your audience and
                                                        change often
stories has evolved too; there’s blogs, social                                                           tell your stories. You can share your stories, or
                                                      • You’re competing with millions of other
media, print, podcasts… I could go on.                                                                   snippets of your stories on social media, but you
                                                        storytellers
Storytelling is an ancient tool and it’s easier to                                                       want to keep sending your audience back to your
                                                     While active, vibrant, social media storytelling    campfire (not leaving them lost at the big bonfire
share our stories around the proverbial campfire
                                                     is an important part of any business content        that’s Facebook).
than ever before. These days, in the business
                                                     strategy, it shouldn’t come first. Your website
world, we’ve given storytelling the broad-brush                                                          Your website should be where your audience can
                                                     should. Using Facebook to primarily tell your
name of ‘content’. It’s a fantastic way to market                                                        experience the full, unabridged version of your
                                                     stories is like using Marc Zuckerberg’s campfire
your business and build your brand, but it is                                                            business’s story.
                                                     – the audience are his guests and he’s invited
underutilised by many Kiwi businesses.                                                                   From there, send sparks of your story to print,
                                                     another hundred thousand storytellers to share
One of the main issues is: we’re not telling our     the floor.                                          podcasts, other people’s websites and yes, social
stories around our own campfires.                                                                        media. But remember that your website is your
                                                     Small businesses tend to skip creating a website
Many Kiwi businesses take a social-media-first                                                           campfire – tend to that first and build from there.
                                                     because in the past, it was a difficult (and
approach to telling their stories.

                 To jump back to the ancient art of storytelling: your website should be your campfire.
QT BUSINESS - Issue 12 - August 2021 SkyCity and Winter Pride - Celebrating Winter Pride's growth together - Lakes Weekly Bulletin
QT BUSINESS                                                                                                  10th August 2021 | Issue 12

         Sponsored content

          Bringing the rainbow to Queenstown: a
              colourful festival partnershipby Bethany Rogers

One of New Zealand’s largest Pride festivals will      Martin says that SkyCity’s “surety” has been
electrify Queenstown again this month.                 invaluable in turbulent times. SkyCity have
The annual Winter Pride Festival (27th Aug – 5th       continued to partner with the festival since the
Sept) has become a key date on the calendar since      Covid-19 pandemic, offering steady support,
its inception in 2012. Festival-goers from around      even when Alert Levels and the Trans-Tasman
New Zealand and the world flock to Queenstown          Bubble have created uncertainties.
to take part in the festival’s many events and the     Winter Pride successfully ran last year under Alert
fun, friendly atmosphere.                              Level Two conditions. This year, the suspension
But a festival of this scale couldn’t take place       of the Trans-Tasman Travel Bubble means Winter
without its key sponsors and supporters. SkyCity       Pride will now go ahead as a domestic festival.
Queenstown have long been supporters of the            But, thanks to the support of partnerships like
festival and stepped up support to become a            SkyCity’s, Winter Pride still will bring more than
Platinum sponsor four years ago.                       1,000 additional visitors to Queenstown during
As Festival Director Martin King explains, it’s a      what’s usually a quiet period.
partnership that’s vital to the festival’s continued   “There have been a few tweaks to the festival
growth and development.                                programme, but we are planning to roll out our
“We have a lot of in-kind sponsors, but with           full schedule. Many events had waitlists, and
SkyCity, we get both cash and in-kind support,         there were a lot of Kiwis on those waitlists, so
And that’s incredible.                                 we’re working through to allocate those tickets
                                                       now.
“They have a massive meeting room in the middle
of town, which we use as our festival hub. We use      “[…] with our free and community events, we
it for our office, our logistics, customer service       really want to encourage our local community to
and it’s where our volunteers come and go from.        get involved. There’s ASB Pride in the Park (that’s
We use it for about 14 days and SkyCity provides       one of the biggest free access pride events in the
it free of charge. That’s key for us.                  country), on Saturday we have our Rainbow Dogs
                                                       event for families, kids and their dogs, there’s a
“The other thing we do with SkyCity is events.
                                                       winter pride market and a Winter Pride themed
Thanks to their partnership, all of the events we
                                                       Park Run event.”
do at Wild Thyme restaurant in SkyCity are free
access. This year, we have more free events than       There’s something for everyone at this year’s
ever before; we’ve got our famous karaoke, quiz        festival and Martin and the Winter Pride team are
night and comedy nights – there’s five free events     excited to see the community “get amongst it and
for 2021, which is really awesome.                     enjoy the festival vibes”.
“We have a really full, very holistic partnership
with them and that’s what we need.”
QT BUSINESS - Issue 12 - August 2021 SkyCity and Winter Pride - Celebrating Winter Pride's growth together - Lakes Weekly Bulletin
10th August 2021 | Issue 12
                                                                                                    QT BUSINESS
Pressure continues on job market
by Paul Taylor

Remarkable People boss Ed Stott says the trans-Tasman bubble popping
has done little to help Queenstown’s labour shortage.
While tourism and hospitality business yoyo between the need to scale up
and scale down to meet demand, there are still too few workers across all
industries and not enough Kiwis wanting to do the unpopular jobs.
“People are coming through the door and as soon as they get signed up,
they’re going back out assigned to a job,” Stott says.
“There’s even been a mind shift from employers, who are happy to take
people as young as 16 or 17, whereas before they wouldn’t consider it.
“After 12 or 18 months, they might look to do an apprenticeship, so it’s not
worth turning your back on them.”
Employment agency Remarkable People, which rebranded last month from
Remarkable Labour after four-and-a-half years in the business, has branches
across the country.
And Stott says the labour shortage is now spreading to the cities as well.
Last week, Statistics New Zealand revealed in the three months to June 30,
the unemployment rate fell to 4 per cent, from 4.6 per cent at the end of
March.
                                                                               Future-focused training key to filling
                                                                               labour shortages in horticulture
                                                                               by Staff Reporter

                                                                               New Zealand growers are exploring new online training options in an
                                                                               effort to help seasonal workers understand ongoing career pathways in the
                                                                               horticulture industry, which continues to experience a shortage of workers.
                                                                               Hayden Taylor, manager of Roseburn Orchard in Central Otago, said
                                                                               engaging and effective training is crucial to building a sustainable labour
                                                                               force.
                                                                               “If we focus on attracting new workers and training them well, we’ll get
                                                                               younger people coming in, buying in, and staying for 30 or 40 years in the
                                                                               industry,” he said.
      Remarkable People: Directors Ed Stott (centre), Blair McNaughton         Taylor began managing the 32-hectare apple orchard, which is part of
               (left) and national operations manager Patrick O’Regan          CAJ Apples NZ, in May, but he has been responsible for inducting and
                                                                               training new staff for several months. He is keen to use all of the tools and
                                                                               technologies he has available to him to help new workers understand the
The number of people classed as ‘underutilised’, those who could work          career opportunities that exist in the industry.
but don’t have a job, or a working fewer hours than they would like, is just
                                                                               “I’m keen to explore different styles of training. I want people to come onto
315,000 people.
                                                                               the orchard and see that there are opportunities there if they buy in to the
In Queenstown Lakes, in June there were 444 people on job seekers support.     work and try to excel,” he said.
“It’s across industries and also a range of skillsets,” Stott says.            Most recently, Taylor has been working through the ten micro-credentials
“Initially it was the lower skilled, general labourers, but now we’ve got      launched by New Zealand Apples and Pears, GoHort and eCampus NZ
architectural companies that can’t find architects.                            earlier this year. The free, bite-sized online courses introduce learners to the
“The big civil projects can’t find project managers and quantity surveyors.    career opportunities available in horticulture and cover a range of topics,
The health industry is being hit really hard, massive shortages.”              from health and safety to leading a team in an orchard or packhouse.
Queenstown’s still a special case though, he says, not helped by the           “We see these courses as being the future of how we engage with Kiwis
Government’s latest visa extensions coming too late, when many overseas        starting their pathway into our industry as well as being a resource for
workers had already booked flights back home.                                  anyone curious and wanting to learn more about what goes on in the world
                                                                               of fruit and veg,” said Horticulture NZ Capability Manager, Emma Boase,
“The lower skilled jobs attract a lower wage, obviously, and it makes it
                                                                               when the courses were launched in April of this year.
difficult to make the numbers stack up to afford the cost of living here.”
                                                                               Keen to incorporate them into his training, Hayden has completed all ten of
Remarkable People launched a ‘Kiwi OE’ initiative to encourage young
                                                                               the courses. He’s particularly interested in using the health and safety course
Kiwis to come to Queenstown, with guaranteed jobs and accommodation
                                                                               content to induct new staff in an engaging way.
lined up.
                                                                               “I’m trying to bring in different styles of training. My style of training
Stott says there wasn’t as much interest as they’d hoped, except, somewhat
                                                                               and teaching revolves around getting people to forget that working on the
ironically, from Australians when the bubble opened.
                                                                               orchard is a job and realise that it can be a passion,” Taylor said.
“We were seeing a lot of young Aussie wanting to come over here and work.
                                                                               “I think there’s a huge potential for micro-credentials in the changed
“Even young carpenters who could earn more in Australia wanted to come         landscape after COVID-19. It gives potential for those who have lost jobs to
over for a change of scenery and a cool place to be.                           quickly upskill in new areas of employment and makes it easy for managers
“But then the bubble popped and that ground to a halt.                         to train staff in specific areas,” Taylor said.
QT BUSINESS - Issue 12 - August 2021 SkyCity and Winter Pride - Celebrating Winter Pride's growth together - Lakes Weekly Bulletin
QT BUSINESS                                                                                                                   10th August 2021 | Issue 12

 KEY NUMBERS                                                                  Build a strong foundation for your
                                                                              business
                                                                              Tips for Creating a top class SWOT Analysis.
            Queenstown Real Estate
                                                                              With the significant local, national, and international changes to the operating
 No of Sales [June]                                Growth [on PY]             environment whether that’s the; economic, political or commercial outlooks
 62                                                +44%                       –now is a really good time to think about either creating or reviewing your
 No of Sales [6 Months]                            Growth [on PY]             business plan. Build a strong foundation- build a business plan for your
 378                                               +40%                       business.
 Days to Sell [June]                               Growth [on PY]             A business plan does not need to be a 4 volume work of art- it needs to suit
 38                                                -49%                       your business, which may only be a 1 pager –just make sure it’s relevant
 Median Sale price                                 Growth [on PY]             and that it does not go into the bottom drawer to gather dust, and most
 $1,060,000                                        +11%                       importantly it is reviewed regularly and is the basis of all your major
       Source: queenstownrealestate.co.nz The above data relate to all Real
                                                                              decisions .
      Estate agency transacted urban Residential Sales for the Queenstown     Start creating a plan by building a strong foundation, which generally starts
      and Arrowtown area. Residential Sales are Houses, Apartments, Units,    with a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats).
                                           Townhouses, Villas and Condos.
                                                                              This is the term given to the work you do to understand where your business
                                                                              stands in the marketplace. The results can be used in a variety of ways to give
                                                                              your business a firm foundation for growth.
            Airport - Passenger Movement                                      There are a number of ways to create a SWOT- below are some ideas and
                                                                              tips that you might like to consider. These have come from my experience
 Total [June]                                      Growth [on 2020]           over the last 30 years helping business develop plans across multiple sectors
 120,055 [100%]                                    +220%                      including; Retail, FMCG, Tourism, Wholesale, Manufacturing and Not for
 Domestic                                          Growth [on PY]             Profit.
 107,309 [90%]                                     +186%                      Strengths
 International                                     Growth [on PY]
                                                                               • Ask what advantages you have?
 12,746 [10%]                                      Prior year was 0            • What do you do better than anyone else?
                                               Source: Queenstown Airport
                                                                               • What is your Unique Selling Proposition (USP)?
                                                                               • Consider your strengths form various perspectives – customer,
                                                                                 competition and internal
                                                                               • What factors can ‘get you the sale’?
            NZ Auto Sales                                                      • What resources do you have that other’s don’t?
 New Commercial Vehicle Sales [July]               Growth [on PY]             Weaknesses
 5,069                                             +24%                       It is best to be realistic and face any unpleasant truths a.s.a.p.
 New Car Vehicle Sales                             Growth [on PY]               • What could you improve?
 9,984                                             +21%                         • What should you avoid?
                                    Source: MIA Motor Industry Association      • What would others see as a weakness?
                                                                                • What factors lose a sale?
                                                                                • What can other easily replicate
                                                                                • Consider your weaknesses from an internal and external perspective
            Situations Vacant                                                 Opportunities
 No of Open Roles [July]                           Growth [on PY]              • Looking back at your strengths, ask whether these open up any
 600                                               +325%                         opportunities
 No of Open Roles [YTD]                            Growth [on PY]              • Look at your weaknesses- can you eliminate them?
 2,978                                             +23.8%                      • Look at trends that may create opportunities – technology, changes in
                                                        Source: Jobfix.com
                                                                                 technology, markets, govt policy, or social patterns
                                                                               • Consider collaboration
                                                                              Threats
                                                                               •   What obstacles do you face?
                                                                               •   What are your competitors doing?
                                                                               •   Cash Flow, bad debts, and other financial issues
                                                                               •   Do your weaknesses threaten your existence?
                                                                              These are just a few issues that could be of value to you, your business and
                                                                              your family. Developing a great SWOT analysis will create an excellent
                                                                              foundation for building a winning plan for your business.

                                                                                          0275 212 728 | robin@martinbusinessconsulting.co.nz
                                                                                                 www.martinbusinessconsulting.co.nz
QT BUSINESS - Issue 12 - August 2021 SkyCity and Winter Pride - Celebrating Winter Pride's growth together - Lakes Weekly Bulletin
QT BUSINESS                                                                                                                          10th August 2021 | Issue 12

The small print
Awards                                                                            New
Queenstown is on the stage this month with awards and nominations covering        Broken Heart Spirits has launch Queenstown’s first ever boutique gin tasting
multiple industries and award categories. Congratulations to all.                 room in Arthurs Point. The Gin Garden is centered around 12 award-winning,
                                                                                  locally distilled Broken Heart spirits, a brand-new Oktoberfest-inspired lager and
Local building company DCD makes a clean sweep at                                 by divine locally sourced, seasonal foods.
Master Builders Southern Awards.                                                  The Gin Garden has an on and off-licence, and offers spirits, beer, wine and
Queenstown building company DCD has taken the highest accolades for               bubbles on site to take home. The Gin Garden opened on July 31.
craftsmanship and sustainability – including taking the supreme title – at the
Master Builders Southern 2021 House of the Year Awards last month.                One year young
DCD won the Master Builders Southern Supreme Award and the House of the           Margo’s will celebrate its first birthday on the 27th August. After opening just
Year Award for its low-energy home Te Toka in Jack’s Point. DCD also won six      as Queenstown was coming out of Covid when many businesses were still
other awards for Te Toka. DCD also won the New Home $1.5 to $2 million            reliant on government assistance to survive, Future Bars took a gamble on the
category and a Gold Award for a Dalefield home.                                    resilience of the community to bounce back and launched Margo’s Mexican.
                                                                                  Later this month it celebrates it first year in operation and is also a finalist in the
Altitude Tours has been named the Top Wine Experience                             hospitality awards for best new or redeveloped F&B business.
in the world by Tripadvisor.
The luxury tour company’s ‘Queenstown Wine Sampler Tour’ was voted the Top
Wine Experience in the world in the Tripadvisor Travellers’ Choice 2021 Best of   Senior Jobs Available
the Best Awards and was declared the fourth best overall experience in New
Zealand.                                                                          Millbrook Country Club Limited
                                                                                  Hotel Manager
Ziptrek Ecotours wins at Qualmark Awards.                                         The main objective is to ensure we deliver an authentic five-star experience
Ziptrek Ecotours was one of just 12 winners of the 2021 Qualmark awards.          whilst nurturing talent within the business, ensuring first impressions are
The awards recognised businesses offering world-class experiences and who         ‘on point’ every time and evaluating levels of guest satisfaction with a focus
apply best practice in terms of sustainability by looking after the people and    on continuous improvement. The role will be responsible for recruitment,
the land. All 47 finalists had to have achieved Qualmark Gold status, the          developing, coaching, mentoring team members, setting individual and team
highest level of certification, to enter the awards.                               objectives, whilst maximising the financial performance of the accommodation.
                                                                                  To apply: careers.millbrook.co.nz/Careers and search for reference number
Wanaka piemaker Kai Pai Bakery, has again been                                    5568821.
crowned best of its variety in New Zealand.
Kai Pai Bakery was awarded the Gold Award for its Chicken, Leek and Bacon pie     Head of School
at New Zealand’s premier Bakels Supreme Pie Awards in Auckland, along with        Liger Leadership Academy is seeking a dynamic and experienced
five other Top 10 awards. Kai Pai Bakery also won a Silver Award for its Steak &   candidate to be Head of School of the Liger Leadership Academy New Zealand
Gravy pie and a Bronze Award for the Gourmet Meat category with its Chicken,      (LLA-NZ) team based in Queenstown.
Leek, Mushroom & Bacon pie.                                                       The academy will open in Term 4 2021 and provide students with a rich project
                                                                                  and experiential-based learning in which all students will be prepared, inspired,
Local Finalists                                                                   and empowered to become catalysts for effective change in their communities.
New Zealand Tourism Awards                                                        The Head of School is responsible for the effective general management of
Queenstown Lakes skifield boss Bridget Legnavsky is a finalist for the Marsh        Liger Leadership Academy (LLA) New Zealand, providing academic leadership
Tourism Industry Champion Award at the New Zealand Tourism Awards.                and strategic vision, and for the successful, high-quality implementation of the
Queenstown’s iFLY Indoor Skydiving NZ Ltd is a finalist for a Tourism Talent       LLA education model to a New Zealand context.
Employer of Choice Award, Real Journeys (Otago/Southland) for the                 For more information, please email jobs@ligeracademy.org
Conservation Award and Altitude Tours for a Visitor Experience Award.

New Zealand Hospitality Awards
A number of our eateries are finalist in the New Zealand Hospitality Awards.
Winners will be announced on 9th Sept
 • ERIK’s Fish and Chips is a finalist in the Excellence in Marketing Category
 • Queenstown’s White + Wong’s and Francesca’s Italian Kitchen from
   Wanaka are in for best Restaurant
 • Sofitel Queenstown - Hotel and Spa for best luxury hotel
 • Perky’s Floating Bar for best destination venue
 • Margo’s and Hop on Hop off Wine Tours for best new or redeveloped F&B
   business

Advertise in QT Business
Contact                                                                           Advertising Deadlines
03 409 2800 | info@qmg.co.nz                                                      Sponsored Content: 12noon Tuesday
                                                                                  Display Advertising: 12noon Thursday
Catherine Mercer - Account Manager | 027 777 2785 | cat@qmg.co.nz
                                                                                                         Queenstown Media Group
Kylee Evans - Account Manager | 021 044 2968 | kylee@qmg.co.nz                                           2nd Floor, The Mountaineer Building
                                                                                                         Cnr Beach and Rees Street PO Box 1546, Queenstown
David Gibbs - General Manager | 021 514 072 | davidgibbs@qmg.co.nz
                                                                                                         9300
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