Public Speaking & Presentation Skills for Nazarbayev Univ. Women - Elicia Blumberg
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Public Speaking & Presentation
Skills for Nazarbayev Univ. Women
Elicia Blumberg
Fear is normal Jan 2019 2
Why we are here
• Have a strategy
• Feel more confident
• Connect with audience
• Convey key messages
• Affect change
Jan 2019 3
Ground rules • Remove distractions. Leave cellphones and computers to the side. • This is a criticism- free zone. We will offer ONLY encouraging, respectful and helpful feedback to one another. • Try something new. This is in a safe space to get out of your comfort zone. • Be open. Everyone, no matter what level of presentation proficiency, can always find something to learn. • Participate. Your colleagues are depending on you! Jan 2019 4
Schedule
Time Session Title and Description Speaker
11:00 - Opening remarks and introductions Ayaulym Tleubaldy,
11:15 Short presentation of the USAID Power the Future Regional Program USAID Power the
and Gender Action Plan Future
Communications &
Welcoming the speaker - Elicia Blumberg
Gender Specialist
11:15- Effective communication skills as a tool for women’s leadership in Elicia Blumberg,
12:15 the energy sector USAID Power the
Future Training
Specialist
12:15 - Coffee break
12:30
12:30- Practical exercise: Your elevator pitch
13:00
13:00- Team Presentations and Feedback: Stop, Start, Continue
13:30
13:30- Final Q&A
13:40
13:50 – Closing remarks & Group photo
14:00
Jan 2019 5
Group brainstorm
• Characteristics of a poor • Characteristics of a good
presenter: presenter:
1. X 1. X
2. Y 2. Y
3. Z 3. Z
Jan 2019 6
Group brainstorm
Why are public speaking skills important for women in
technical fields?
Jan 2019 7
Rule #1 of Public Speaking: Mind the Gap
Your self-perception
How you appear to others
Jan 2019 8
The 3 C’s of presenting (A. Hoffler)
How we give the audience
information: the channel.
• Posture
• Eye contact
Conduit
• Pauses
• Facial expressions
• Gestures
• Vocal variety
• Movement/ room logistics
Jan 2019 9
The 3 C’s of presenting (A. Hoffler)
What do we have to say, and
how do we present it?
• Organization
• Length
Content
• Emphasis
• Repetition
• Context
• Applicability to audience
• What will they remember?
Jan 2019 10The 3 C’s of presenting (A. Hoffler)
We are talking to humans!
There must be some emotion.
• Stories
Connection • Humor
• Powerful images
• Probing questions
• Common ground with your
audience
Jan 2019 11All three C’s are required for success
Conduit Content
SWEET SPOT!
Connection
Jan 2019 12The first “C”-- Conduit
• Conduit= channel that transmits items of importance
Conduit
• Your conduit= your body and voice
Jan 2019 13Desired audience interpretation
• Confidence Poise/ Posture
Pause
• Passion Eye contact
• Master of Logistics
Jan 2019 14Body posture or poise
Question:
What does your body posture
convey to your audience?
Jan 2019 15Group exercise: What do these poises say?
• Hands clasped at chest
• Hands in prayer position
• Arms crossed at chest
• Fig leaf
• Hands in pockets
• Hands on hips
• Hands clasped behind back
• What’s left???
Jan 2019 16Other physical attributes Stop Start • Rocking • Plant feet firmly/ balanced • Fidgeting • Return to resting position • Leaning • Keep weight off of furniture • Grabbing lectern • Use neutral posture Jan 2019 17
Speaking tips • Running sentences together • Pausing! Honor punctuation. • Using filler words (um, er, • Pause before you use them; like) or connector words (so, watch or listen to yourself to and) spot trouble areas. Jan 2019 18
All about your EYES Jan 2019 19
Passion Facial expression Gestures Vocal variety Jan 2019 20
Facial expression
“Mind the gap” between your
feelings….and your
expression!
P.S. Most people err by NOT
showing enough emotion!
Jan 2019 21Gestures Jan 2019 22
Go big!!! And then rest.
Analysis of politicians' body language
Body language of leaders
Jan 2019 23Gestures to avoid Crossed arms Arm flapping Tiny gestures Hint: Video yourself and play back at 2x or 4x. What happens??? Jan 2019 24
Your voice
Tone • Monotone or poly-tone?
Volume • Soft or loud?
Speed • Fast or slow? Pauses??
Jan 2019 25Master your logistics
• Visit the room beforehand
• Bring your own equipment
• Test everything
• Have backup
• Start and end on time
• Don’t talk about time
• Move (towards, not away)
• Have a glass of water!
Jan 2019 26What to do if there’s a glitch
FIX: FORGET:
Quietly resolve issue Ignore the issue
FEATURE:
Draw attention to the problem
Jan 2019 27Personal appearance
• Better to be overdressed
than under...
• If they’re paying more
attention to your outfit than
to your presentation, you
may need a fashion
consultant.
Jan 2019 28Summary: Your Conduit
• Confidence- • Passion- • Professionalism-
Control Energy Logistics
Poise Facial expressions Use the space
Pause Gestures Manage time
Eye contact Vocal variety Handle the
unexpected
Personal
appearance
Jan 2019 29Tips and tricks • Strive to be competent as opposed to confident • Goal is to DISPLAY as opposed to BECOME (that follows later) • Power poses: https://blog.ted.com/10-examples-of- how-power-posing-can-work-to-boost-your- confidence/ Jan 2019 30
The second “C”-- Content
• What will your audience repeat, remember, act upon?
Content
• Interesting, creative and timely
Jan 2019 31What makes good content?
• Simple– suited to audience
• Memorable- what they
need to hear
• Repeatable- this is your
measure of success
• Segmented- see graph to
right
Jan 2019 32Process of content development
1. Why are we speaking?
▪ What is the issue that
sharing of information
can help solve?
2. Who we are speaking to?
▪ Their objective(s)
▪ What they need to hear
3. What we will say
▪ (Only after steps 1 & 2)
Jan 2019 33Digging into the “Why”
• Why is this topic important?
• What is the best/ worst outcome of giving the presentation?
• Why is the audience there?
• Why are you giving the presentation (as opposed to someone
else)?
• What is it like to be in the audience (listening to you)?
▪ Anything you might need to do to better meet the needs of your
audience?
Jan 2019 34Digging into the “Who”
• Step 1: Who are the • Step 2: Mapping each
subgroups? subgroup:
Job title
Seniority
Knowledge of topic
Attitude towards topic
Demographics
What resonates with this
sub-group?
What questions might they
have on the topic?
Jan 2019 35KAP Analysis
Practice
Attitudes
Knowledge
Jan 2019 36KAP analysis walk through
What does your target audience
know about the topic? Is the
knowledge accurate? Where does
the info come from?
Practice
Attitudes
How does the sub-group feel
Knowledge about this topic? Support/ resist/
neutral/ concerns/ hopes/ fears/
social norms, etc.?
What is the behavior they
currently exhibit? What is the
desired behavior?
Jan 2019 37Jan 2019 38
Speaker’s objectives
• What do we want to happen • Measurable objectives:
DURING the presentation? Make decision
Sign up
Visit website
Approve request
Buy product
Participate in program
• What do we want to happen
Adopt new technology
AFTER the presentation?
Change policies
This is the “Call to Action”.
Jan 2019 39Finally, the “What” of the presentation
• What is ESSENTIAL? • Structure:
▪ Time
▪ What is your presentation ▪ Alliteration (the 3 C’s)
in one sentence? ▪ Acronym
▪ Questions
▪ “If you don’t remember ▪ Ordered list
anything else I say, ▪ Component
remember this.” ▪ Pro/Con
Jan 2019 40Tips for the “What” • Match the information to audience level- what do they need to know? • Highlight what is important to the audience/ exclude what is not • Verify your facts • Get their attention, give them a reason to listen, remove obstacles Jan 2019 41
Summary: Planning Your Presentation
• Why? Your objectives and theirs.
• Who? Target audience ID and analysis.
Where are they in KAP spectrum?
• What? Get your messages across
in a way that is convincing to your audience.
Jan 2019 42How to start? Your opening block:
• Tell a story
• Amazing fact
• Inspiring quote
• Connect to current event
• Ask a question
• Telling everyone how
important you are
• Overdo logistics
• Apologizing (late)
• What I’m NOT covering
Jan 2019 43Tips for managing the group
• Take questions throughout
and at the end
• Pause for understanding
• Don’t allow hijacking by
dominant participants
• Get everyone involved
• Take breaks
• Work the room
• Manage the time
Jan 2019 44Tips for slides
• Not too many words
• Spell check/ fact check
• Format
• Visual images
• For anything: in moderation
• Break it up (remember human
attention span)
Jan 2019 45Great example from Tetra Tech presentation Jan 2019 46
Tips for finishing OPEN BLOCK Attention Reason to Listen Remove Obstacles C1: CONDUIT Confidence Energy Master of Logistics C2: CONTENT Empathy Essential Entertaining C3: CONNECTION Engagement Visuals Q&A CLOSE BLOCK Summarize Call to Action Wrap Up Jan 2019 47
A strong finish
1: CLAIM 2: ACTION 3: RESULT
Statement of The Request. The Result the Action
Personal Experience. will bring.
“I believe…” “What I am asking you to “What you will find is…”
“I have found…” do is….” or “Your mission,
“ I’ve realized….” should you choose to “The consequences of
accept it…” doing (or not doing) this
are…”
No one can dispute this! What exactly you are Intended to motivate and
asking the audience to do. inspire your audience to
act.
Jan 2019 48Final wrap up • If you started with a quote, finish with one that ties in, or repeat earlier quote. • If you started with a story, finish that story. • If you began with a fact, bring people back to that fact. • Repetition helps them to remember!!! Jan 2019 49
The third “C”-- Connection
• Creating a link or bond with audience,
Connection
• An association or relationship
Jan 2019 50Ways to connect
• Storytelling
• Humor
• Clear, understandable
language
• Involving the audience
• Using visuals
• Engaging through Q&A
Jan 2019 51Storytelling • Time • Place • People • Series of events • Surprise • Relevance • Emotion • Structure- Ex.: monomyth or hero’s story Jan 2019 52
Summary of 3 C’s • Your body and voice are your CONDUIT. Practice posture, gestures, eye contact, voice modulation and pausing. • The CONTENT should be tailored for your audience, and move them along the KAP chain (knowledge, attitudes, practices). • Ultimately we should CONNECT with the audience through humor, storytelling and dialog. Jan 2019 53
Questions? Let’s Break: See you in 15 minutes Jan 2019 54
Exercise: Your elevator speech Imagine you are in an elevator with an important person whom you need to impress. Using skills acquired, prepare a speech about “what you do”. • Who are you in the elevator with? • What do you want to achieve? This speech should last about one minute. Pay attention to the 3 Cs’s. Rehearse your speech before presenting and adjust as necessary. We will share these with our colleagues for feedback. Jan 2019 55
Feedback Guidelines
Help your colleagues:
What would you recommend to
START doing?
To STOP or minimize?
To CONTINUE to do???
Jan 2019 56Final Quiz
1. When we say Mind the Gap, what does that refer to?
2. What are the 3 C’s of presenting?
3. True or false: Conduit refers to what you are saying.
4. Should we analyse the audience before developing the presentation? Why
or why not?
5. What does KAP stand for?
6. True or false: Presentations are NOT meant to change behavior.
7. What are the 2 segments that frame your content called?
8. True or false: For technical audiences, you should fill your slides with as
much material as will possibly fit.
9. True or false: It is essential to connect with your audience.
10. What is a power pose and why is it relevant for presentations?
11. True or false: With practice, every person can become an excellent public
speaker.
Jan 2019 57Questions?? Thank you! Elicia.Blumberg@Tetratech.com Jan 2019 58
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