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MARCH 2020, ISSUE 1
PUBLIC AFFAIRS SG
INSIGHTS FROM GLOBAL SOCIAL RESEARCH EXPERTS, IPSOS
IN THIS ISSUE WHAT WORRIES SINGAPOREANS
WHAT WORRIES SINGAPOREANS Foreword by Hui-Ching Tan
[PG 2] Director, Ipsos Public Affairs, Singapore
Welcome to the inaugural issue of Public Affairs SG , a
GLOBAL DIVIDE ON SOCIAL
sharing of insights from our latest self-funded research in
MOBILITY [PG 3]
Singapore and around the world.
SINGAPOREANS CONFIDENT Who are we? Ipsos Public Affairs is an independent specialist
AMIDST FEARS OF COVID-19 in social research, made up of teams of passionate
[PG 4] researchers across the world. Our purpose is to bridge
the gap between government and the public. To explore
A NEW WORLD (TRANSITIONING what citizens and other stakeholders say and determine
their concerns. In Singapore, we support many Ministries
A RESEARCH PROGRAM FROM
and Statutory boards in their research needs and have
OFFLINE TO ONLINE) [PG 4]
conducted many critical pieces of research over the past few
years.
MEET THE TEAM [PG 5]
In this first newsletter, uncover what Singaporeans are
MORE ON NEXT PAGE..
CONTINUED..
concerned about in our What Worries Singaporeans
report; gain a Singapore perspective from our recent 33-
country study for the World Economic Forum on Social
Mobility ; and read about Singaporeans' confidence in
the government in handling the COVID-19 outbreak.
For the researchers among you, we’ve included a section
on Research Tips . Our first issue discusses the move
from offline research (eg. Face-to-face interviewing) to
online research. It is perhaps more critical to consider
this now given the need to practice more social
distancing in the COVID-19 situation.
Lastly, I hope you will get to know my team a little
better in the Meet the Team section.
We hope you enjoy this newsletter and find the insights
useful.
From all of us at Ipsos, stay safe and be well!
HuiChing
WHAT WORRIES SINGAPOREANS, INEQUALITY AND
PLAYING A PART IN POLICY DEVELOPMENT
In the lead up to the announcement of Singapore "What is interesting to see is Singaporeans’
budget 2020 on 18th February 2020, Ipsos
conducted a survey among a nationally
concern for poverty and social inequality.
representative sample of Singaporean adults to While Singapore has one of the highest per
understand what their top concerns are. capita income in the world, there is still a
significant proportion of those who are
Read more...
vulnerable - nearly 20% of households who
have a monthly household income of less
AN IN-DEPTH REPORT IS AVAILABLE FOR
PRESENTATION IN PERSON OR VIA ONLINE
than $2,000 - who hope to benefit from this
MEETING. PLEASE CONTACT US TO SET UP year's budget.”
A MEETING.
PAGE 2
GLOBAL DIVIDE ON
SOCIAL MOBILITY
Ipsos' survey for the World Economic Forum shows
widespread enthusiasm about the future in
emerging markets contrasting with rampant
pessimism in mature economies.
Global citizens are evenly split on whether today’s
young people are better or worse off than their
parents when it comes to their financial wellbeing
and job security. Pessimists outnumber optimists
when considering young people’s personal safety
and their ability to be homeowners and to live
comfortably when they retire. On the other hand,
there is a global consensus about today’s youth
being better off than their elders in terms of
having access to information and to
entertainment.
Read more...
AN IN-DEPTH SINGAPORE REPORT IS
AVAILABLE FOR PRESENTATION IN
PERSON OR VIA ONLINE MEETING. PLEASE
LADDERS IN SOCIETY
CONTACT US TO SET UP A MEETING. THOUGHTS AROUND INEQUALITY AND
SOCIAL MOBILITY IN SINGAPORE
Blog by Seraphina Leo
Sr Research Executive &
Millennial
In just one film (2 hours 12 minutes to be exact), the
internationally acclaimed “Parasite” movie conjured
and reflected the reality of economic hopes and
tragedies. Coming from a single-parent family and
growing up with my grandparents, I found myself
laughing and deep in thought as my sister and I
too scoured our flat like ‘parasites’ for free wifi (I
still remember the wifi network name ‘linksys’),
going to friends’ houses to stay and of course, using
our imagination as a form of escape for a more
stable and better life.
The use of ‘scholars rock’ in the movie adds an
extra layer to the story, initially I felt it was a
metaphorical symbol of social mobility but at the
end it carried this somber tone like it was a cursed
object.
Read more...
PAGE 3
SINGAPOREANS
CONFIDENT AMIDST FEARS
OF COVID-19
HIGH CONFIDENCE IN THE GOVERNMENT TO TIDE OVER
THIS CRISIS AND A STRONG SHOW OF SUPPORT TO PM
LEE’S 12TH MARCH UPDATE
In the current COVID-19 situation, Ipsos conducted an
independent study among Singaporeans to
understand their attitudes towards the crisis and their
confidence in the Singapore government.
The study consists of a nationally representative survey
over the days just before and after DORSCON alert
level was raised to Orange on 5th to 9th February
2020; and supplemented with analytics on relevant
publicly available data from social media sources in
Singapore between 1st February 2020 to 12th March
2020.
“Despite the several accounts of panic While 74% of Singaporeans agreed that their income
would be affected if the COVID-19 situation does not
behaviour we have seen, the survey
improve in the next 6 months, Singaporeans said they
clearly finds Singaporeans hopeful and are confident that the Singapore Government would
are placing their trust in the Singapore implement suitable measures to successfully guide
Government. This is validation of the the country through an economic downturn brought
about by the virus. This confidence increased from
Government’s strategy in maintaining 79% before DORSCON Orange to 84% after the
constant communication with announcement.
Singaporeans.”
Read more...
RESEARCH TIPS
A NEW WORLD
WHAT TO CONSIDER WHEN TRANSITIONING A
RESEARCH PROGRAM FROM OFFLINE TO ONLINE
Advances in technology and increased access to the
internet have made online research more viable
globally.
With the pricing and cycle time benefits that online
research provides, transitioning programs from offline
to online should be a key consideration. However, the
decision to change is not always an easy one, as
change often brings disruption to data trends.
Read more...
PAGE 4
MEET THE TEAM
THE IPSOS PUBLIC AFFAIRS TEAM IN SINGAPORE IS Joni Morales
MADE UP OF 7 PASSIONATE RESEARCHERS, BACKED BY Research Manager
A 4-MEMBER OPERATIONS TEAM. THIS MONTH WE Public Affairs
INTRODUCE: BSc Mgmt & Comms Tech
8 years in market research
Shashank Sharma
Research Manager Joni is a graduate of Bachelor of Science in
Public Affairs Management, with a major in
Communications Technology from Ateneo de
MMktg Mgmt
Manila University.
4 years in market research
Joni explored research initially in consumer
categories, specifically in personal care,
pharmaceutical, as well as food and beverage.
Shashank holds a Masters degree in
Contemporary Marketing Management from the Her subsequent work involved the
SP Jain School of Global Management, Sydney. development of a social enterprise platform
that gave livelihood to the grassroots
From the get-go, Shashank has been passionate communities in rural Philippines, and the set
about exploring the changing attitudes, up of a school for the underprivileged. This led
behaviour and experiences of the population on her to social research, where she saw its
a myriad of socially relevant topics. It makes potential impact on policy and program
him see the world from a different light; how it interventions.
operates, how it works and how all elements tie
together eventually at both a macro and micro
Fueled with passion for learning and people,
level.
she delivers insights strategic to stronger
public engagement.
As a social research professional, he has
unrelenting enthusiasm to translate his
In her leisure time, Joni takes the chance to
research findings into strategic insights that
catch up with friends, do some hiking or belt
informs the government on developing effective
out a few tunes at the karaoke!
policies, programs and communication
strategies to improve the daily lives of citizens..
In his leisure time, Shashank tries to stick to his
new year resolutions by reading more, cooking
more, exercising more and having a de-
cluttered house
that sparks joy.
He is currently on a journey to invigorate his
photography skills and to learn the Spanish
language.
PAGE 5
ABOUT IPSOS
Ipsos is the world’s third largest market research
company, present in 90 markets and employing HUI-CHING TAN
more than 18,000 people. DIRECTOR
PUBLIC AFFAIRS, SINGAPORE
Our passionately curious research professionals, IPSOS
analysts and scientists have built unique multi-
HUICHING.TAN@IPSOS.COM
specialist capabilities that provide true
(65) 6501 9842
understanding and powerful insights into the
actions, opinions and motivations of citizens,
consumers, patients, customers or employees. We
serve more than 5,000 clients across the world with Access more knowledge and insights at
75 business solutions.
Founded in France in 1975, Ipsos is listed on the
Euronext Paris since July 1st, 1999. The company is
part of the SBF 120 and the Mid-60 index and is
eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA,
Bloomberg IPS:FP
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