Protecting you and yours from COVID-19 Campaigns Partner Pack - November 2021 www.hse.ie
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Protecting you and yours from COVID-19 Campaigns Partner Pack November 2021 www.hse.ie
COVID-19: Protecting you and yours The HSE has developed new COVID-19 advertising campaigns for Winter 2021-2022, in collaboration with the Department of Health and the Government Information Service. Our goal is once again to help reduce the spread of COVID-19 this winter. The campaign is informed by research on public attitudes and behaviours around COVID-19 and in-depth qualitative research. Some of the main insights from people who took part are: • There is a general sense of cautious positivity about the coming months and people are looking forward to meeting people and being social • Most people know that we are still and will be living with COVID-19 into the future and are prepared to do that • There is some confusion around how bad symptoms need to be before they need to be acted on • There is room for a change of pace and tone from the messaging we have been running Our new campaign has two themes: 1. Stay at home if you have symptoms We aim to strengthen people‘s response when they’re sick. To keep others safe we ask you to: • Stay at home when sick • Act quickly on symptoms and getting a COVID-19 test 2. Keep protecting yourself and others from COVID-19 New visuals and advertising on keeping hands clean, masks, leaving space, staying at home if you’re sick. We’re introducing a new ‘risk meter’ visual, which we’ll use for this and other protective behaviours over the coming weeks and months.
Thank you - campaign and assets ‘Thank you’ encourages people to stay home and act quickly if they have COVID-19 symptoms. Our ads on TV, radio, cinema and social media/digital show people saying thanks to someone who has stayed away from work, a family party, babysitting. Watch the TV ad here • Our message – if you have COVID-19 symptoms, stay at home and get a test. No one will thank you for turning up sick. Radio From 1 November our radio ads are running on national, local and digital radio. Listen to our radio ads here TV, VOD and Cinema Our TV ad has been on air since 28 October and will be played in cinemas from 12 November. Online advertising Our digital display advertising is running from 1 November and social media messages are always on across Facebook, Twitter, Instagram, Snapchat and TikTok.
Heads up - Campaign and assets ‘Heads Up’ is all about reminders – to keep hands clean, wear a mask, leave space and more. The ads show a heads-up display that acts as a reminder of the actions we all need to take. We also introduce the ‘risk meter’ visual that shows risk rising or reducing as actions are taken. Watch the TV ad here • Our message - bring a mask, clean hands, wear a mask in shops and public transport, take care when meeting friends TV and VOD - our TV ad will be on air from 3 November. Social media, digital and out of home advertising Digital OOH advertising will run from 1 November in roadside and retail locations across the country. Our digital display advertising is running from 4 November and social media messages are always on across Facebook, Twitter, Instagram, Snapchat and TikTok. This campaign will be used to highlight different behaviours over the weeks and months ahead.
How you can help We welcome your ongoing help, support and partnership. 1. Support the campaign You can view and share the TV ads at the links below: https://youtu.be/skn2Pqf-aBc https://youtu.be/_7xwL84fhjU Please share the videos with your own message or post it to your social pages using #ForUsAll and tagging @HSELive. Facebook Page: facebook.com/HSElive Instagram: instagram.com/irishhealthservice Twitter :@HSELive TikTok: @hselive Hashtag: #ForUsAll 2. Share our social media messages You support the campaign by reposting and sharing posts from the HSE on our official accounts. You can also share some of the social media messages and images on the next pages. 3. Let us know if there are behaviours we should encourage people to take Our campaign will evolve over the winter so if there are behaviours your organisation or the people you represent think it’s important for us to highlight, please let us know. Thank you for your ongoing support - it makes a big difference.
Sample social media posts Messages Keep protecting yourself and others from #COVID-19. Take steps to reduce your risk. #ForUsAll #StaySafe https://youtu.be/_7xwL84fhjU Wear a face covering, keep hands clean and give other people space.Help protect yourself and others from COVID- 19. #StaySafe #ForUsAll https://youtu.be/_7xwL84fhjU No one will thank you for turning up if you’re sick. Stay at home and get a test to protect yourself and others from #COVID19. #StaySafe #ForUsAll https://youtu.be/skn2Pqf- aBc If you're sick, stay at home and get a test to protect yourself and others from COVID-19 Find out more here #StaySafe #ForUsAll
Sample social media images Please check our accounts regularly for updated messages, images and videos.
Sample social media images Please check our accounts regularly for updated messages, images and videos.
Information and Contacts The campaign is part of the ongoing COVID-19 public health advice programme from the HSE. Our communications team are here to help with information on media channels, information resources or digital content. If you have any queries or ideas, please contact partner.pack@hse.ie, or visit hse.ie/communications. Thanks for supporting the campaign. #ForUsAll
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