PROPOSED LIDL DEVELOPMENT PROGRESS ROAD EASTWOOD SUSTAINABLE TRAVEL PLAN - LIDL UK GmbH
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PROPOSED LIDL DEVELOPMENT
PROGRESS ROAD
EASTWOOD
SUSTAINABLE TRAVEL PLAN
May 2013
LIDL UK GmbH
Turner Lowe Associates TRAFFIC ENGINEERING CONSULTANTS
22 Guest Road. Manchester. M25 3DL. Tel. 0161 798 7898 Fax. 0161 798 6642
TLA
Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
PROPOSED LIDL DEVELOPMENT
PROGRESS ROAD
EASTWOOD
SUSTAINABLE TRAVEL PLAN
May 2013
LIDL UK GmbH
Job. No. 121204
Authorised By: J. Lowe
Position: Partner
Signed:
Date: 29 May 2013
This report is for the sole use of Lidl UK GmbH (the Client) and Turner Lowe Associates in connection
with the above project. No undertaking or responsibilities are given to any other party. Reproduction of
any part of this report is expressly forbidden without the approval of Turner Lowe Associates and the
Client.
Turner Lowe Associates.
Turner Lowe Associates
TLA
Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
Contents Page
1. Introduction 1
2. Details of Proposed Development and Existing Accessibility 3
i. The Development 3
ii. Access Arrangements 3
iii. Parking 3
iv. Servicing 3
v. Location 4
vi. Existing Travel Patterns in Southend-on-Sea 4
vii. Pedestrian Accessibility 6
viii. Public Transport Accessibility 8
ix. Pedal Cycle Accessibility 10
3. Objectives and Content of the Travel Plan 11
i. Stage 1 11
ii Stage 2 12
Employee Initiatives 12
Employee Travel Survey 12
Walking 12
Pedal Cycling 12
Motor Cycling 13
Public Transport 13
Motor Car Users 13
Customer Initiatives 13
Customer Travel Survey 13
Public Transport Initiatives 14
Special Needs Transport 14
4. Implementation and Monitoring 15
5. Conclusions 17
Figures
Turner Lowe Associates
TLA
Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
1. Introduction
1.1 This Sustainable Travel Plan has been prepared on behalf of Lidl UK GmbH as
part of their proposed development on Progress Road, Eastwood, Southend-on-
Sea.
1.2 This Travel Plan will be applied to both Lidl staff and customer policies.
1.3 The Plan has been prepared in accordance with guidance contained in the
following original DETR documents:
i. Green Transport Plans
ii. The Benefits of Green Transport Plans: The Guide
iii. The Benefits of Green Transport Plans: A Literature Review
iv. Guide to Green Transport Plans: Advice for Government Departments.
subsequently issued DfT documents:
v. Preparing Your Organisation for Transport in the Future: The Benefits
of Green Transport Plans: The Guide. 1999
vi. Making Travel Plans Work. 2000
vii. Travel Plan Resource Pack for Employers. 2000
viii. Using the Planning Process to Secure Travel Plans. 2005
ix. Good Practice Guidelines: Delivering Travel Plans through the
Planning Process. April 2009
and:
x. NHS National Institute for Clinical Excellence (NICE) Public Health
Guidance Report 8: Promoting and Creating Built or Natural
Environments that Encourage and Support Physical Activity. January
2008.
1.4 In 1998, the Government published its White Paper entitled "A New Deal for
Transport, Better for Everyone". This document sets out the Government's
current transport policy which promotes a greater integration of the transport and
land use planning processes, and a priority for sustainable modes of transport.
1.5 The Government’s White Paper on the future of transport entitled “The Future of
Transport – a network for 2030” July 2004, sets out the Governments continued
commitment to sustainable transport.
1.6 The increased dominance of the private motor car contributes to congestion,
pollution, social barriers, increased risk of accidents and can affect the health and
fitness of people. Current travel patterns are unsustainable and future demands for
travel cannot be satisfactorily met, particularly by car, unless they are managed
more efficiently.
Turner Lowe Associates
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TLA
Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
1.7 Lidl are well aware of current transport issues and the need for sustainable
development. Lidl are actively taking action to reduce the impact of their stores
and other operations and activities.
1.8 This Sustainable Travel Plan is consistent with the National policies and will thus
help to achieve the Government's objectives of reducing reliance on the private
car, reducing traffic emissions, and the promotion of sustainable transport. The
Plan embraces national and local transport policy objectives to reduce the number
and length of motorised journeys and will help to encourage alternative means of
transport.
1.9 To achieve these aims a two stage approach will be adopted as summarised below:
Stage 1
To provide a number of measures from the outset as part of the development to
provide Lidl shoppers and employees with safe and viable transport alternatives to
the car for accessing the store.
Stage 2
To continually monitor the travel patterns of customers and employees, and
implement any additional selective measures that may be identified to encourage
sustainable travel.
Turner Lowe Associates
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TLA
Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
2. Details of Proposed Development and Existing Accessibility
i. The Development
2.1 The development site is located on the corner of Rayleigh Road / Progress Road
on the edge of Eastwood Local Centre in a mixed retail / manufacturing /
warehousing estate known locally and signposted as the Progress Road Business
Park (Figure 1).
2.2 Surrounding Highway Details are shown in Figure 2. The Lidl foodstore is to be
developed on part of the Business Park previously used as a self storage depot
(now relocated to the southern end of the Park but the existing building still retains
is planning use rights) and units used by a timber merchant who also operates a
Home Improvement Centre open to the public.
ii. Access Arrangements
2.3 The former Safestore unit is currently accessed from Progress Road with the
remainder of the site accessed from Rayleigh Road. All existing access points are
below current design standards. The development will result in traffic associated
with the units fronting Rayleigh Road no longer using the existing sub-standard
access points (the accesses have to remain as they serve other units that will not be
affected by the development). Traffic associated with the development will use
the site’s access on Progress Road which will be improved to modern design
standards as part of the development.
iii. Parking
2.4 The Lidl foodstore would have parking facilities which are less than, and therefore
in accordance with the maximum permitted under former National and Local
parking standards. The parking needs of the development have been assessed and
the proposed level of provision will meet the needs of the development, removing
any possibility of off-site parking occurring, without providing an over-provision
that could encourage car use when other modes of transport were available.
2.5 The scheme will have Disabled Parking provision in accordance with the National
minimum standard, plus parking for parents with children, and customers using
pedal and motorcycles.
iv. Servicing
2.6 The Lidl foodstore would generate one HGV movement per day. The current uses
on the site have the potential to generate significantly more HGV activity.
Turner Lowe Associates
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TLA
Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
2.7 The proposed development will therefore result in a reduction in potential HGV
activity in the area, and a reduction in the use of the sites existing sub-standard
access points, leading to environmental and road safety benefits for highway users
and occupiers of other properties in the area.
v. Location
2.8 The site lies on the south east corner of the Rayleigh Road / Progress Road
junction.
2.9 Rayleigh Road is part of the A1015 which connects Rayleigh and the M25 beyond
to the northwest, and through the centre of Eastwood to Southend-on-Sea to the
southeast. It is a high standard wide single carriageway in the vicinity of the
development.
2.10 The junction of Rayleigh Road and Progress Road is a high standard traffic signal
controlled arrangement with light controlled pedestrian crossing facilities across
both roads. Rayleigh Road is a bus route with stops close to the Progress Road
junction.
2.11 To the south, Progress Road connects directly to the A127 Arterial Road, the main
London / M25 route to Southend-on-Sea. The Progress Road junction with the
A127 is another very high standard signal controlled arrangement with pedestrian,
and in this case, pedal cycle facilities.
2.12 Rayleigh Road and Progress Road are subject to a 30 mph speed limit. The A127
is subject to a 40 mph limit in this location.
2.13 Progress Road is a wide single carriageway with a central hatched area which
serves as a right turn lane at the numerous existing access points along its length.
There is on-street parking over most of its length. The footways are relatively
wide and in most locations, separated from the carriageway by a landscaped verge.
Whilst the cycle facilities at the A127 junction deposit cyclists onto the Progress
Road carriageway, observations show that some cyclists remain on the footway
which has effectively become a shared pedestrian / cycle route.
2.14 The site clearly has good vehicle and alternative mode accessibility to the
surrounding area.
vi. Existing Travel Patterns in Southend-on-Sea
2.15 The National Trip End Model (Tempro V6.2 / Dataset 62) has been used to
determine the expected 2013 modes of transport used in the Southend-on-Sea area
for Shopping and Employment Trip purposes in comparison with the County and
National travel patterns. The results are shown in Tables 3.1 and 3.2 below.
Turner Lowe Associates
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TLA
Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
2.16 As can be seen weekday and Saturday shopping trips on foot in Southend are
expected to be significantly greater than the County and National averages. As
will be seen in section 4 of this report, the proximity of existing residential
development in relation to the proposed development is likely to be conducive to
even higher percentages of trips on foot being made to the development.
2.17 Shopping trips made by cycle are also expected to be higher in Southend than the
County and National and the development will encourage cycle use through its
proposed cycle facilities.
2.18 Weekday and Saturday shopping trips by car are already lower in Southend than
the County and National Averages.
2.19 Shopping trips using Public Transport are also higher in Southend than the County
and National Averages and the presence of numerous frequent bus services
directly passing the site on Rayleigh Road, with stops close to the site, should
ensure a high percentage of trips being made by public transport to the proposed
development.
2.20 In the case of employment trips, both weekday and Saturday trips made on foot in
Southend are significantly greater than the County and National averages. This is
also the case for trips made by cycle.
2.21 Employment rips made by car are lower in Southend than the County and National
averages.
2.22 Employment trips using Public Transport are higher in Southend than the County
and National Averages in the week and higher than the National average on
Saturdays.
2.23 The location of the development is clearly well suited to encourage trips, both by
shoppers and staff to be made by alternative modes of travel to the private car.
Turner Lowe Associates
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TLA
Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
Table 2.1 Modes of Travel for Shopping Trips in Southend-on-Sea,
Essex and Nationwide (2013)
Mode Southend Essex GB
Weekdays
Walk 36.69% 33.33% 34.98%
Cycle 1.46% 1.26% 1.18%
Car Driver 30.59% 36.13% 36.64%
Car Passenger 24.66% 23.77% 20.40%
Bus 5.89% 4.71% 5.80%
Rail 0.71% 0.80% 1.0%
Saturdays
Walk 30.56% 27.91% 29.11%
Cycle 1.22% 1.05% 0.97%
Car Driver 28.65% 33.54% 35.14%
Car Passenger 33.43% 32.39% 28.37%
Bus 5.34% 4.27% 5.28%
Rail 0.80% 0.84% 1.13%
Table 2.2 Modes of Travel for Employment Trips in Southend-on-Sea,
Essex and Nationwide (2013)
Mode Southend Essex GB
Weekdays
Walk 15.63% 12.38% 12.94%
Cycle 2.74% 2.24% 2.56%
Car Driver 60.53% 66.31% 63.07%
Car Passenger 12.79% 12.08% 11.55%
Bus 5.56% 3.85% 5.57%
Rail 2.76% 3.14% 4.31%
Saturdays
Walk 15.10% 12.72% 13.67%
Cycle 3.63% 3.04% 3.55%
Car Driver 58.09% 62.70% 59.05%
Car Passenger 17.36% 16.58% 15.74%
Bus 4.86% 3.64% 5.64%
Rail 0.96% 1.32% 2.35%
vii. Pedestrian Accessibility
2.24 The site is within easy walking distance of a wide surrounding catchment area.
Turner Lowe Associates
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TLA
Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
2.25 The DTLR publication “By Design: Better Places to Live, A companion guide to
PPG3” advises that when considering new residential development the area within
10 minutes walking time or 800 m walking distance should be examined to
determine the range of facilities which residents could access comfortably on foot.
Whilst the parent document PPG3 has now been superseded this advice is still
valid. The same logic would therefore be appropriate to determine the area which
would be within a comfortable walking distance or time of the proposed
development. This is also the preferred maximum walking distance for town
centre journeys on foot as advised by the Institution of Highways and
Transportation in their publication ‘Guidelines for Providing for Journeys on
Foot’.
2.26 Whilst now superseded by the National Planning Policy Framework, the advice in
the former PPG13 is still relevant and advised that walking is the most important
mode of travel at the local level and offers the greatest potential to replace short
car trips, particularly under 2 kilometres. Assuming a round trip of 2 km for a
shopping trip, a single walking distance of 1 km would, therefore, be considered
acceptable.
2.27 The site location and the areas within an 800 m and 1 km radius are shown in
Figure 3. As can be seen there is a large part of the surrounding area that is
predominantly residential within these comfortable walking distances. This and
the following diagram indicates “as the crow flies” distances. The science behind
the derivation of these distances is far from exact and any more detailed catchment
areas would not have any greater reliability (in fact less by indicating with what
may appear to be accuracy areas that would not be within walking distance which
may be just a short distance beyond the boundary from where pedestrians could
walk to the site).
2.28 For employment trips a 2 km walk in each direction would be appropriate and this
is also the preferred maximum walking distance for commuting journeys on foot
as advised by the Institution of Highways and Transportation in their publication
‘Guidelines for Providing for Journeys on Foot’. The area within such a
catchment is shown in Figure 4. This covers a significant part of the Eastwood
and Leigh-on-Sea areas and part of Rayleigh from where staff who could walk to
the development on foot could be recruited.
2.29 The central refuge islands on Progress Road are intended to be traffic islands
keeping the traffic on the left hand side of the road and discouraging over-taking,
but they are used by pedestrians. In the case of the existing island just to the south
of the site access, the island does not line up with a paved area on each side and
pedestrians using the refuge have to walk over grassed areas to reach the footways,
and negotiate a full height kerb face adjacent to the carriageway. As part of the
development paved areas in the grass verges and dropped kerbs with tactile paving
will be provided.
Turner Lowe Associates
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Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
2.30 The site is clearly accessible on foot and the location in relation to the surrounding
areas is likely to encourage trips to the development to be made on foot and a
potential reduction in car use.
viii. Public Transport Accessibility
2.31 The site is exceptionally well served by public transport with several services
providing a 15 minute or less frequency service directly past the site linking the
site to a variety of destinations and Southend central bus interchange, all as
detailed below. Bus routes are shown in Figure 5.
2.32 In the Table 2.3 below some of the services may operate less frequently than
indicated in the early morning / late evening. The times of the services are the
scheduled times inbound service pass through Eastwood. Times for outbound
services may also be slightly different.
2.33 The closest bus stops are on Rayleigh Road close to the Progress Road junction.
Both stops are located in lay-bys to avoid buses hindering following traffic. Both
have shelters and timetable displays.
2.34 There are pedestrian crossing facilities across both Rayleigh Road and Progress
Road within the traffic signal control of the junction. Public transport users will
have no problems walking between the site and the two stops.
2.35 Any bus and rail timetable information that the authority may be able to provide
will be displayed within the Lidl store for customers benefits and staff areas to
promote use of public transport for staff and customers.
2.36 It is clear that the site has very good public transport accessibility and that is well
located in accordance with current transportation planning policies.
Turner Lowe Associates
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Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
Table 2.3 Bus Service Details. Services Passing Site on Rayleigh Road
Service Frequency Area Covered
9 12 min Mon-Fri Rayleigh – Eastwood - Prittlewell – Southend-
05.35 – 23.40 on-Sea – Thorpe Bay – Shoeburyness
12 min Saturdays
10.28 – 20.262
30 min Sundays
09.28 – 20.38
11A 120 min Sundays Chelmsford – Gt Baddow – East Hanningfield-
10.28 – 20.26 Rettendon – Rawreth – Eastwood – Leigh-on-Sea
Prittlewell – Westcliffe-on-Sea – Southend-on-Sea
15 30 min Mon-Sat Basildon – Hadleigh – Lower Hockley – Canvey -
15A 30 min Mon-Sat Rayleigh – Southend-on-Sea
15B 1 am service / day
20 15 min Mon-Fri Hullbridge – Rayleigh – Eastwood – Leigh-on-Sea
05.59 – 22.37 Prittlewell – Southend-on-Sea
15 min Saturdays
06.31 – 22.37
30 min Sundays
09.16 – 20.36
25 15 min Mon-Fri Basildon – Wickford – Shotgate – Rawreth -
06.02 – 20.05 Rayleigh – Eastwood – Leigh-on-Sea –
30 min Saturdays Prittlewell – Southend-on-Sea
06.07 – 18.05
30 min Sundays
08.26 – 18.26
251 60 min Sundays Warley – Brentwood – Shenfield – Billericay -
09.07 – 22.07 Wickford – Rawreth – Rayleigh – Eastwood –
Leigh-on-Sea – Southend-on-Sea
B2 2 services Mon-Fri Temple Farm – Southend-on-Sea - Prittlewell
08.01 and 17.42 Leigh-on-Sea – Eastwood – Rayleigh –
Basildon and return
Turner Lowe Associates
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Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
ix. Pedal Cycle Accessibility
2.37 Progress Road does not have any dedicated cycle facilities with the cycle route on
the A127 depositing cyclist onto the Progress Road carriageway. The road is very
wide and even with on-street parking there is still plenty of space for cyclists that
chose to use the carriageway. Observations show, however, that the majority of
cyclist use the wide footways and even though these are not signed as shared
pedestrian / cycle routes, this causes no problems.
2.38 Other cycle routes in the vicinity are shown in Figure 6.
2.39 Within the site secure cycle parking facilities will be provided to encourage this
mode of transport for small shopping trips. Staff will be further encouraged to use
cycles as an alternative to the car through the provision of secure long stay cycle
parking facilities and lockers.
2.40 It is usual to assume a maximum cycle distance of 5 km for shopping trips and
employment trips. Assuming a total cycle distance of 5 km (i.e. 2.5 km each way)
for shopping trips gives the cycling catchment area indicated in Figure 7. As can
be seen there is a vast area of predominantly residential development which is
therefore within easy cycling distance of the development site.
2.41 For employment trips it would be reasonable to assume a 5 km distance each way.
Such a catchment area would have 2x the radius of the Figure 7 catchment area
and 4x the area. Cycling would clearly be an appropriate form of travel from a
wide surrounding area for employment trips.
2.42 The site is clearly accessible by this mode of transport and the development will
encourage this mode for shopping and employment trips as an alternative to the
car.
2.43 The site is clearly accessible by a choice of modes of transport.
Turner Lowe Associates
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Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
3. Objectives and Content of the Travel Plan
3.1 Implementing the Sustainable Travel Plan is intended to bring the following
benefits:
i. A partnership approach to influence the travel behaviours of customers
and employees.
ii. Encouragement of safe and viable alternative means of accessing the
store.
iii. Development of pragmatic initiatives based on a continual appraisal of
customer and employee travel patterns.
iv. A benchmark from which future store developments can be assessed.
v. Fewer vehicle trips than would otherwise have been the case.
vi. A reduction in overall vehicle mileage.
vii. A reduction in environmental pollution.
viii. Improved safety for all vulnerable road users.
STAGE 1
3.2 The first stage in the process of implementing the Sustainable Travel Plan is the
introduction of measures forming part of the development proposals, which will
encourage sustainable travel from the outset. The design of the proposed
development takes full account of the aims of the Sustainable Travel Plan and
introduces a number of measures which will improve sustainable transport for
people travelling to and from the store. These measures include:
i. The provision of pedestrian routes within the site linking the site to
Progress Road and Rayleigh Road.
ii. The provision of pedal cycle parking facilities (some covered) within
the site in close proximity to the store entrance.
iii. The provision of motor cycle parking facilities to encourage use of this
less environmentally damaging mode of motorised transport.
iv. The display of any bus timetable and other public transport promotion
literature and displays that may be provided by the Passenger Transport
Authority in the store and staff area.
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Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
STAGE 2
3.3 The second stage will involve carrying out surveys to understand travel patterns
and implementing selective measures to encourage sustainable travel. Measures
that will be investigated and considered in detail will include the following:
EMPLOYEE INITIATIVES
3.4 Employee Travel Survey
Once the store is operational the Travel Plan Coordinator (see Section 4.1) will
organise an Employee Travel Survey to understand the travel needs of staff to be
employed at the store to ascertain:
i. The suitability of existing public transport services to meet the needs of
employees
ii. To plan the most effective additional services to meet employee needs
iii. Employee attitude towards sustainable modes of transport
iv. Employee preferences to their intended mode of transport
v. Employee attitude to changing their preferred mode of transport if
necessary
vi. Cost effective measures to induce a shift from private car usage to other
sustainable modes of transport
Walking
3.5 Lidl UK GmbH will provide information on the "on" and "off" highway
pedestrian routes to the store for employees and visitors and include this
information on any location maps that may be produced.
3.6 Lidl UK GmbH will provide a "ride home" facility for staff who have walked to
the store in the event of an emergency if possible.
Pedal Cycling
3.7 The Travel Plan Coordinator will investigate the formation of a Bicycle Users
Group for staff to encourage pedal cycling if there is interest from the workforce.
The User Group would be supported should they wish to orchestrate local events
and promotions.
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Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
3.8 Lidl UK GmbH will provide information on the available pedal cycle facilities for
employees and visitors and include this information on location maps.
3.9 Lidl UK GmbH will provide a "ride home" facility for pedal cyclists in the event
of an emergency if possible.
Motor Cycling
3.10 Lidl UK GmbH will provide dedicated motorcycle parking and increase parking
levels if required.
3.11 Lidl UK GmbH will provide a "ride home" facility for motor cyclists in the event
of an emergency if possible.
Public Transport
3.12 Lidl UK GmbH will consider the provision of interest free loans for public
transport season ticket purchase by employees.
3.13. Lidl UK GmbH will promote any discounts which may be offered by the Bus
Operators or Transport Authority for employees.
3.14 Lidl UK GmbH, in conjunction with the Transport Authority and Operators, will
provide up to date public transport information for employees at the store.
3.15 Lidl UK GmbH will provide a "ride home" facility for staff who use public
transport in the event of an emergency if possible.
Motor Car Users
3.16 Lidl UK GmbH will promote car sharing and if there is a demand organise a car
sharing club.
3.17 Lidl UK GmbH will provide a "ride home" facility for car share scheme users in
the event of an emergency if possible.
CUSTOMER INITIATIVES
Customer Travel Survey
3.18 When the new Lidl store has become established and has a reasonable stable
customer patronage, Lidl UK GmbH will undertake a customer questionnaire
travel survey. By interrogating the results (in conjunction with the local and
highway authorities) it will be possible to establish the travel characteristics of the
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Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
customers. It will then be possible to tailor future transport initiatives and focus
on addressing the travel patterns of the established customer base.
3.19 In understanding modal choices and travel behaviour of customers the following
will be investigated.
i. areas of residence
ii. time of trip
iii. degree of sharing of trips with existing developments
v. degree of pass-by trips from local road network
vi. attitudes towards sustainable modes of transport
vi. attitudes to measures to increase the shift away from car travel
vii. current modes of transport
viii. current journey characteristics
ix. difficulties experienced or perceived in using non-car modes to access
the development.
3.20. The findings of the customer travel survey will form the basis for the formulation
and development of further transport initiatives.
Public Transport Initiatives
3.21 Lidl UK GmbH will provide information on how to access the store by public
transport within the store. Facilities will be provided to enable the Transport
Authority and the bus operators to advertise the availability of all other services
which they may consider to be advantageous to store customers.
Special Needs Transport
3.22 Dedicated car parking for disabled travellers will be provided for customers with
special needs close the Lidl store entrance. The initial special needs parking
provision will be revised if necessary as the store develops.
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Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
4. Implementation and Monitoring
4.1 A suitable person or persons will be appointed as Travel Plan Co-ordinator. The
Travel Plan Co-ordinator will administer the Travel Plan for both staff and
customers. This will initially be an experienced Lidl employee but this may
change as the development progresses. This or these person(s) will instigate
discussions with the local planning and highway authorities before the scheme
opens to ensure all the measures to be provided by this stage are ready and
available before the store commences trading. Contact details of the Travel Plan
Co-ordinator will be supplied to the Local Planning Authority before the
development opens and any changes afterwards will be notified.
4.2 The Travel Plan Co-ordinator will be responsible for providing the on-going
transportation services as the store trades for both customers and staff, and will
discuss new initiatives as may be considered appropriate with the local authority.
4.3 The Travel Plan Co-ordinator will organise the Staff and Customer Surveys at the
appropriate time to be agreed with the local authority. Unless other circumstances
suggest a different timescale, the surveys would normally be undertaken within 3
months of the opening of the development, the Travel Plan Co-ordinator will then
analyse and present the findings.
4.4 The report presenting the findings of the initial surveys will compare the observed
modal split of trips made to the development with current travel patterns in
Southend from Section 2 part v. to determine the effects that measures provided
from the outset may have had on modes of travel.
4.5 The aim of the travel plan will be to achieve a 5% reduction in the local rate of
single car occupancy staff trips over a 5 year period. As shown in Table 2.2, car
employment trips currently account for 60.53% of all weekday employment trips
in Southend (58.09% on Saturdays). Assuming that the trips made as car
passengers are on the basis of one passenger per car (not necessarily the case but
any different figures cannot be derived from the National Travel Survey published
information), single occupancy car trips would account for around 47.74% of all
employment trips on weekdays, and 40.73% on Saturdays.
4.6 The aim would therefore be to reduce these single occupancy car staff trips to
45% in the week and to 38% on Saturdays. The development has no control over
customer trips but the aim will be to achieve as great a reduction in car usage as
possible with the effectiveness of the customer measures being reported in the
Travel Plan Monitoring Reports (para 4.9 below).
4.7 The Travel Plan Co-ordinator will agree in conjunction with the local planning
and highway authorities whether these targets should be revised following the
analysis of the initial surveys.
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Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
4.8 The Travel Plan Co-ordinator will agree the timescales for further surveys (unless
agreed otherwise to be on an annual basis).
4.9 The Travel Plan Co-ordinator will produce and submit to the local planning and
highway authorities a Travel Plan Monitoring Report on an annual basis (unless
agreed otherwise) within 3 months of the undertaking of the follow-up surveys.
4.10 In the event that the Monitoring Report indicates that the staff trip target
reductions are unlikely to be achieved, additional incentives will be discussed in
the Monitoring Report, and if necessary where input from the local planning and
highway authorities is required, agreed with the authorities.
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Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
5. Conclusions
5.1 This Sustainable Travel Plan will promote the aims of the Sustainable Transport
Policies of the local authority.
5.2 The information obtained from the travel surveys, together with information on
public transport services, cycle facilities, and pedestrian accessibility will provide
the substance for the implementation of the Sustainable Travel Plan with
achievable targets set for the realisation of the plan.
5.3 There will be a continuous improvement process including monitoring and
measuring against the targets set. The whole process will then be reviewed on a
regular basis and modified where appropriate.
5.4 Efforts will be made to control and influence the associated travel characteristics
of customers and employees. The introduction of sustainable travel measures
within the Sustainable Travel Plan, in association with the care that has been taken
in selecting the location of the store, will ensure that this objective is met.
5.5 A two stage approach will be adopted by Lidl UK GmbH to ensure that the aim is
achieved. This involves providing a number of measures from the outset as part
of the development, and measures to follow in the future based on the monitoring
of customer and employee travel behaviour. The continual annual monitoring of
travel patterns will ensure that any new initiative that is to be provided will be
tailored to the specific travel characteristics of the store's customer base and
employees.
5.6 The development’s location benefits from good access to existing public transport
and walking facilities. The measures proposed in this Sustainable Travel Plan are
designed to maximise the number of trips to and from the store that are made by
these sustainable modes.
5.7 This Sustainable Travel Plan is part of an on-going commitment by Lidl UK
GmbH to encourage customers and employees to travel to their developments in
the most sustainable way practical.
Turner Lowe Associates
- 17 -TLA
Proposed Lidl Development
Progress Road. Eastwood
Sustainable Travel Plan
Figures
Turner Lowe AssociatesN
SITE
Job Title Proposed
p Lidl Development
p
Turner Lowe Associates
22 Guest Road. Manchester. M25 3DL Progress Road. Eastwood
Tel: 0161 798 7898 Fax: 0161 798 6642 Drawing Title
E-mail: turnerlowe@btinternet.com Site Location
Client Scale N.T.S. Date May 2013 Doc Sheet No.
Lidl UK GmbH Drawn By J.L. Checked Approved
Job No. 121204 Drg. No. Figure 1 Rev.N
BUS
STOPS
SITE
PEDESTRIAN
CROSSING
FACILITIES
TRAFFIC
ISLANDS
Job Title Proposed
p Lidl Development
p
Turner Lowe Associates
22 Guest Road. Manchester. M25 3DL Progress Road. Eastwood
Tel: 0161 798 7898 Fax: 0161 798 6642 Drawing
E-mail: turnerlowe@btinternet.com Title Surrounding Highway Network Details
Client Scale N.T.S. Date May 2013 Doc Sheet No.
Lidl UK GmbH Drawn By J.L. Checked Approved
Job No. 121204 Drg. No. Figure 2 Rev.N
SITE
1 km Walking Catchment Area
800 m Walking Catchment Area
Job Title Proposed
p Lidl Development
p
Turner Lowe Associates
22 Guest Road. Manchester. M25 3DL Progress Road. Eastwood
Tel: 0161 798 7898 Fax: 0161 798 6642 Drawing
E-mail: turnerlowe@btinternet.com Title Customer Walking Catchment Area
Client Scale N.T.S Date May 2013 Doc Sheet No.
Lidl UK GmbH Drawn By J.L. Checked Approved
Job No. 121204 Drg. No. Figure 3 Rev.N
SITE
2 km Walking Catchment Area
Job Title Proposed
p Lidl Development
p
Turner Lowe Associates
22 Guest Road. Manchester. M25 3DL Progress Road. Eastwood
Tel: 0161 798 7898 Fax: 0161 798 6642 Drawing
E-mail: turnerlowe@btinternet.com Title Staff Walking Catchment Area
Client Scale N.T.S Date May 2013 Doc Sheet No.
Lidl UK GmbH Drawn By J.L. Checked Approved
Job No. 121204 Drg. No. Figure 4 Rev.N
SITE
Job Title Proposed
p Lidl Development
p
Turner Lowe Associates
22 Guest Road. Manchester. M25 3DL Progress Road. Eastwood
Tel: 0161 798 7898 Fax: 0161 798 6642 Drawing
E-mail: turnerlowe@btinternet.com Title Bus Routes / Services
Client Scale N.T.S Date May 2013 Doc Sheet No.
Lidl UK GmbH Drawn By J.L. Checked Approved
Job No. 121204 Drg. No. Figure 5 Rev.N
SITE
Job Title Proposed
p Lidl Development
p
Turner Lowe Associates
22 Guest Road. Manchester. M25 3DL Progress Road. Eastwood
Tel: 0161 798 7898 Fax: 0161 798 6642 Drawing
E-mail: turnerlowe@btinternet.com Title Cycle Routes
Client Scale N.T.S Date May 2013 Doc Sheet No.
Lidl UK GmbH Drawn By J.L. Checked Approved
Job No. 121204 Drg. No. Figure 6 Rev.N
SITE
2.5 km Cycling Catchment Area
Job Title Proposed
p Lidl Development
p
Turner Lowe Associates
22 Guest Road. Manchester. M25 3DL Progress Road. Eastwood
Tel: 0161 798 7898 Fax: 0161 798 6642 Drawing
E-mail: turnerlowe@btinternet.com Title Pedal Cycle Catchment Area
Client Scale N.T.S. Date May 2013 Doc Sheet No.
Lidl UK GmbH Drawn By J.L. Checked Approved
Job No. 121204 Drg. No. Figure 7 Rev.You can also read
