Proposed Employment Promotion Plan to deal with the impact of - COVID-19 Document forming part of the 2020 Employment Action Plan - Eurocities
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Proposed Employment Promotion Plan to deal with the impact of COVID-19 Document forming part of the 2020 Employment Action Plan
Data for the current context
The effects of COVID-19
2
Data for the current context (the effects of COVID-19)
Registered unemployment
At the end of April there were 90,528 people registered as unemployed in Barcelona, surpassing the threshold of 90,000 people for the first time since 2015. The
indicator shows an increase for April (+4.7%) that is not as steep as in March
21,481 more people were registered as unemployed in May than in
December 2019
3
Data for the current context (the effects of COVID-19)
Activities that have generated and destroyed most employment (N). IVT2019– IVT2020. BCN
62 Information Technology
84 - Public Administration
86 - Health activities
88 – Social services activities
96 – Other Personal services
activities
43 – Specific activities
Construction
81 – Services in buildings
52 - Storage
85 - Education
55 - Accommodation services
56 – Hotel and catering trade
78 – Activities related to
employment
4
Data for the current context (the effects of COVID-19)
Registered unemployment by age group
The increase in unemployment has been uneven among different age groups
Source: Produced by the Fundació BCN FP using data from the Government of Catalonia's Employment and Productive Model
Observatory.
Young people between the ages of 20 and 34 have experienced the
sharpest increase in unemployment
5
Agreement for Barcelona and
CECORE
Joint mechanisms
6
Agreement for Barcelona and CECORE
The constitution of CECORE
Main objective
To permanently establish a coordination mechanism for Barcelona City Council's economic response to the COVID-19 crisis.
Specific objectives
01\ To define and execute a cross- 02\ To establish relations with all the 03\ To design a communications
departmental municipal Covid-19 other administrations in order to strategy focusing on transparency, with
response strategy that involves the maximise resources, share strategies and clear messages that provide security
municipal structure as a whole, in order include the economic and social and help to relaunch Barcelona's
to tackle the post-crisis economic stakeholders. international reputation.
situation.
7Agreement for Barcelona and CECORE
Agreement for Barcelona
In addition to CECORE and the “City of Barcelona Economic Recovery Plan”, the “Agreement for Barcelona” is being convened. A grand agreement to promote the city
in all areas, fostering dialogue and consensus, together with political groups and economic. social, cultural and educational stakeholders.
General Economic Board
Focused on working with civil society and municipal political groups.
• First group: economic reactivation measures
• Second group: a new consensus among the seven groups for the
municipal budget
4 Work Committees will be convened, in order to have the
Agreement for Barcelona ready in 2 months.
Economic Committee Social Committee
Urban Areas Committee Cultural Sector Committee
*Complementary to other areas of governance
They will be guided by the criteria of cohesion, equity, healthcare and care, a search for greater resilience and habitability, as well
8
as protecting Barcelona's international reputation.Agreement for Barcelona and CECORE
CECORE has been structured into eight sectoral working groups, as a way of ensuring that the creation of the proposed measures is based on knowledge of the
sectors and that they respond to their real needs.
Business, Self-employed
people / entrepreneurs team Quality employment team Digital economy team
Political Technical Team: Political Technical Team: Political Technical Team:
contact: • BASE: General Directorate, contact: • BASE: General Directorate, contact: • Manager's Office for Agenda 2030,
Executive Directorate for Business Executive Directorate for Digital Transformation and Sport
Jaume and Entrepreneurship Raquel Employment Laia • Manager's Office for Innovation
Collboni • Manager's Office for Economy and Gil • Management of Fundació BCN FP Bonet and Digital Transition
Taxation Commissioner Raquel Gil is the political • Commissioner for Innovation and
• MWC Digital Transition
contact for the Quality Employment Team • Commissioner for Agenda 2030
• BASE
The Social and Solidarity and The City and Brand
Local Economy Team Promotion Team The Sports Reactivation Team
Political Technical Team: Political Technical Team: Political Technical Team:
contact: • Directorate of Cooperative, Social contact: • Area Manager’s Office contact: • Manager's Office for the Municipal
and Solidarity Economy • Directorate of City Promotion Institute of Sport
Álvaro • BASE: Directorate of Socio- Jaume • Head of the Barcelona Brand David • Area Manager's Office for Agenda
Porro economic Innovation and the Collboni • BASE Escudé 2030, Digital Transformation and
Directorate of Local Development Sport
• BASE
• BSM
• Directorate of City Promotion
Markets, Commerce, Catering Tourism and Creative
and Consumer Affairs Team Industries Team Industry Team
Political Technical Team: Political Technical Team: Political Technical Team:
contact: • Directorate of Commerce, Catering contact: • Directorate of Tourism and Creative contact: • Area Manager’s Office
and Consumer Affairs Industries • Industrial Agreement Team
Montse • Barcelona Municipal Institute of Xavier • Department of Creative Industries Jaume • Barcelona Activa
Ballarín Markets Marcè • Management of DHUB Collboni • AMB
• BASE • General Directorate of Tourism
Consortium
• BSM 9
• BASEAgreement for Barcelona and CECORE
The 7 strategic objectives of the City of Barcelona's Economic Recovery Plan are:
To make Barcelona a
fairer, more resilient
and more sustainable
city
To define
transformative To maintain the city's
solutions with a business network
7
metropolitan outlook
Barcelona is open to To protect jobs and
talent, investment and foster high-quality
visitors employment
To protect and
To prioritise the
relaunch the city's
fostering of local
international
consumption
reputation
10Economic Reactivation Plan
Methodology, scenarios and areas of
activity
11The coordination of responses and measures defined as a part of CECORE must be based on
the needs and the reality of the city in each period of the economic emergency
0-3 months 3-6 months 6-12 months >12 months
Factors conditioning
Emergency plan Resilience the recovery
Recovery Reinvention
The implementation of Management of the economic To guarantee the safety of Identification and The creation of a new brand
emergency measures that impact and the creation of city residents by means of a understanding of what focus that will become a key
lockdown-exit protocol
mitigate the healthcare subsistence measures aimed strategies for attracting and factor in the reactivation. It
impact of the current crisis, at both businesses and the Reopening borders and developing business should needs to refer to what
such as the population population, which make it infrastructures for be employed to help with the Barcelona means, how it is
lockdown, the provision of possible to keep the passengers (ports, airports) reactivation of the various perceived and what intrinsic
extra teams for the healthcare economy as active as possible Provision of key resources industrial activities that are messages create the sufficient
system, field hospitals, etc. while the impact of the for controlling possible the driving force behind desire and legitimacy to make
healthcare crisis lasts. secondary spikes: tests, Barcelona's GDP. To identify the city a destination, for
The creation of immediate machines, robots, access
activation measures for the the economic activity niches either tourists or productive
control in buildings.
affected businesses. investment
that may strengthen
Barcelona's economy.
Medium and long-term
Short-term measures measures
12Economic development will be conditioned by the lockdown-exit plan, and the initiatives that
are launched must make it possible to position ourselves in the best possible scenario
(Scenario Barcelona)
12
Zero hour 3 months 6 months
months
Emergency-Plan Reinvention
COVID-19 crisis Emergency
Phase plan Resilience
Resilience Phase Recovery
Recuperation Phase Reinvention
Phase
The healthcare crisis The reinvention of certain
Measures to halt the slump Progressive economic recovery until pre-crisis
causes social distancing sectors that will promote
and reactivate the inactive Measures to favour growth levels are attained with consumption during
and growth and position the city
sectors and rapid economic recovery the Christmas period
economic stagnation as a leader
The reinvention of
certain sectors and
Getting back to acceleration of
the starting growth to improve Scenario
Stagnation of competitiveness
Evolution of point, having growth Barcelona
alleviated the
economic effects of the
activity healthcare crisis
Very quick Natural
destruction of Acceleration of
the economy, the recovery as scenario
due to the Lockdown-exit plan sectors are
Reopening borders progressively
healthcare crisis Pessimistic scenario
reactivated
Start of the Food La Mercè Barcelona Christmas Start of the
summer season Fair Festival Marathon MWC ‘21 Easter 2021
Campaign summer season
SCWEC
‘20
Deceleration of Activation of
economic economic-
destruction revitalisation
The end of measures
destruction and
the beginning of
recovery
Feb ’20 Mar ’20 Apr ’20 May ’20 June ’20 July ’20 Aug ’20 Sep ’20 Oct ’20 Nov ’20 Dec ’20 Jan ’21 Feb ’21 Mar ’21 Apr ’21 May ’21 June ’21 July ’21
Caption:
Factors
Stages of
conditioning Major events in
economic
recovery and Barcelona
context
development 13Economic development will be conditioned by the lockdown-exit plan and the opening of
borders. In this context, the initiatives that are launched must make it possible to position
ourselves in the best possible scenario (Scenario Barcelona)
12
Zero hour 3 months 6 months months
Emergency-Plan Reinvention
COVID-19 crisis Emergency
Phase plan Resilience
Resilience Phase Recovery
Recuperation Phase Reinvention
Phase
The healthcare crisis Measures to halt the slump Progressive economic recovery until pre-crisis The reinvention of certain
causes social distancing and reactivate the inactive Measures to favour growth levels are attained with consumption during sectors that will promote
and sectors and rapid economic recovery the Christmas period. growth and position the city
economic stagnation as a leader
Economic impact
of the measures
The reinvention of
certain sectors and
acceleration of
Getting back to growth to improve Scenario
Stagnation of competitiveness
Evolution of the starting Barcelona
growth
point, having
economic alleviated the
activity effects of the
healthcare crisis
Very quick Natural
destruction of Acceleration of
the economy, the recovery as scenario
due to the Lockdown-exit plan sectors are
Reopening borders progressively
healthcare crisis Pessimistic scenario
reactivated
Barcelo
Start of the Food La Mercè na Christmas Start of the
summer season Fair Festival Marath MWC ‘21 Easter 2021
Campaign summer season
on
SCWEC
‘20
Deceleration of Activation of
economic economic-
destruction revitalisation
The end of measures
destruction and
the beginning of
recovery
Feb ’20 Mar ’20 Apr ’20 May ’20 June ’20 July ’20 Aug ’20 Sep ’20 Oct ’20 Nov ’20 Dec ’20 Jan ’21 Feb ’21 Mar ’21 Apr ’21 May ’21 June ’21 July ’21
Caption:
Factors
Stages of
The set of measures to be implemented aim to turn the economic-recovery curve quickly and conditioning
recovery and
Major events in
Barcelona
economic
sustainably. context
development 14In order to achieve the most favourable scenario, the various CECORE teams have proposed
measures that cover these areas of action:
Subsidies,
financial aid
and Training and Promotion,
funding advice communicatio Economic
n and development Regulatory and
Measures for businesses connectivity tools administrative
will be activated, with the Attempts will be made to
aim of increasing their increase training for both There will be campaigns to changes
liquidity and avoiding employees and re-establish Barcelona's New tools will be
damage to the city's businesses, so that reputation, geared established that will make The various regulations,
productive fabric due to improved competitiveness towards reactivating it possible to create
administrative processes and
cash-flow problems. can accelerate the tourism and transmitting synergies between the
economic recovery. confidence to the general city's business network service provision for the
Financial mechanisms will general public and businesses
also be activated in order to The social focus will be public in order to and socio-economic
stimulate consumption. sectors, in order to favour will be adapted, with the aim
ensure stability during the maintained, in order to
organic growth. of making certain procedures
recovery period. minimise the impact on New events that revitalise
more simple and flexible so
vulnerable groups. the life of the city will be Specific development
that economic reactivation
coordinated. plans will be drawn up.
becomes more agile.
The defined measures
will focus on responding Digital Industry Small economy Social economy Visiting economy
to the needs of the
following economic
sectors:
15Actions of the Employment
Promotion Plan for tackling the
impact of COVID-19
Review of the Employment Action Plan and
the Proposed 2020-2021 Employment
Promotion Plan
16The 7 groups of measures in the Employment Promotion Plan for tackling the impact of
COVID-19
Initially, the 2020 Employment Action Plan had 4 strategic lines and 30 lines of action. Due to the emergency situation and the current and foreseen negative impacts
on the job market in coming months, the actions and priorities have been reorganised into 7 large groups of measures:
01\ Governance and coordination actions
02\ Support, guidance and assistance for people who are unemployed or in an insecure situation
03\ Support for highly-vulnerable groups
04\ Fostering training and improving human capital
05\ Promoting high-quality employment and recruitment
06\ Fostering youth employment
07\ Local economic development and attention to neighbourhoods with special difficulties
Priorities will be reformulated, actions will be reinforced and new measures will be proposed
172020 Employment Action Plan
Actions according to the strategic lines of measures
The 2020 Employment Action Plan contained 4 strategic lines and 30 lines of action. Due to the emergency situation and the current and foreseen negative impacts on
the job market in coming months, the actions and priorities have been reorganised into 7 large groups of measures:
2020 Municipal Employment Action Plan
86 actions
Governance and Support, guidance and Support for highly- Fostering training and Promoting high-quality Fostering youth Local economic
coordination actions assistance for people who vulnerable groups improving human employment and employment development and
are unemployed or in an capital recruitment attention to
insecure situation neighbourhoods with
special difficulties
24 8 8 9 13 11 13
18Projected economic development including the identified measures
12
months
Zero hour 3 months 6 months
Emergency-Plan Reinvention
COVID-19 crisis Emergency
Phase plan Resilience
Resilience Phase RecoveryPhase
Recuperation Reinvention
Phase
The healthcare crisis Measures to halt the slump Progressive economic recovery until pre-crisis The reinvention of certain sectors
causes social distancing and reactivate the inactive Measures to favour growth levels are attained with consumption during that will promote growth and
and sectors and rapid economic recovery the Christmas period. position the city as a leader Scenario
economic stagnation Barcelona
New line of
SIOB: Virtual
Responsible Office +Virtual
subsidies for
public
recruitment
procurement Campus
Neighbourh
Active
Evolution of ood Plan - reskilling
economic Employmen
activity t Natural
scenario
Map of Emergency plan
resources and vulnerable groups
Lockdown-exit Mk Places Plus training
Reopening frontiers Activa Futur
Comprehensive
plan 2020-2021 Pessimistic
sectoral projects
Start of the Food La Mercè Barcelona
scenario
Easter 2021 Start of the
summer season Fair Festival Marathon Christmas MWC ‘21 summer season
III Employment SOC [Catalan
Fair Unemployment
Reinforcing Citizen Help and Active BCN Integra City Agreement
Office]
employment-rights Information Classroom 2020-2030 for Quality
Agreement
offices Intermediation Services Employment
selection for (Call Centre)
Reprogramming Agreement between the Barcelona Metropolitan
unemployed
PICs Subsidies for Area (AMB) and Barcelona Provincial Council
people
Emergency “We promote
Youth what you do”
Employment
Plan
Feb ’20 Apr ’20 July ’20 Nov ’20 May ’21 July ’21
Caption:
Factors
conditioning Major events in
recovery and Barcelona Subsidies, Training and Promotion, Tools for Regulatory and
context financial aid and advice communication economic administrative 19
funding and connectivity development changes2020-21 Employment Promotion Plan
The 2020-21 Employment Action Plan places emphasis and priority on actions that focus on the following priority groups, identifying those suffering a major
negative impact from the pandemic and areas that have an opportunity for future growth.
The most affected groups
In the City of Barcelona, the
younger age groups have
People with more basic
experienced the greatest People qualifications (compulsory and
Young
increases in unemployment with a
people higher secondary education) and
rates, which rise to over 40% for basic level Higher Vocational Training have
people between the ages of 20 of suffered the greatest loss of jobs.
and 29. education
Women have greater
representation in activity sectors Activities that have generated
that the crisis has shown to be People the most unemployment:
Women essential, but these jobs do not working in Domestic staff, retailers,
always get recognition or have the service recreational activities,
decent conditions. One of the sector construction, hotels and
main objectives must be to activities connected to transport.
improve this context and extend
their participation in others.
Opportunity for growth
People
The healthcare crisis has especially affected employment in
working in
sectors that were, are, or could be strategic in Barcelona:
strategic
tourism, commerce, culture, digital, green/circular,
sectors
health/bio…
20Details of the new measures
21Details of the new measures
Emergenc
3 months 6 months 12 months
y plan
Detailed description
1.700.000 €
2020-2021 Emergency Youth Employment Plan + 500.000 €
Part of the Fostering Quality Youth Employment Plan and in agreement with the stakeholders that are included in a set of measures which
complement the actions that are already planned. It aims to improve professional qualifications and job placement among young people.
Main characteristics Specific actions
Set of complementary measures for actions that are already
1
established in the Fostering Quality Youth Employment Plan
Made-to-measure training plans
in accordance with the needs of
For the purpose of improving young people’s professional
qualifications and job placement.
sectors and businesses
Reinforcing singular projects planned through the SOC
There are plans for made-to-measure training actions to meet the
needs of sectors and businesses, as well as personalised
mentoring and assistance actions
2 Mentoring actions
with collaborating companies.
Target group
Young unemployed people and young workers who don't
meet Youth Guarantee requirements
3 Personalised assistance
and monitoring actions in the business
environment.
650 people attended
22Details of the new measures Emergenc
3 months 6 months 12 months
y plan
Detailed description
Market Place Plus 300.000 €
The development of online formats and the rescaling of Barcelona Activa's Market Place services, which were formerly delivered in-person, and
sectoral recruitment events.
Main characteristics Market Place Plus
The measure aims to provide a response to the urgent need for
recruiting workers
To cover jobs in municipal companies and areas that offer
essential services to the general public
Urgent
The measure aims to rescale the service, create new procedures and recruitment
modify the tools available to the City Council needs
To continue offering the service, with an increase in the volume of
both job offers and the number of vacancies in those offers
Target group
Unemployed people in Barcelona and its Metropolitan Area,
mainly participants in employment programmes. Developing online Rescaling Marketplace Sectoral recruitment
formats services events
10,000 people
23Details of the new measures Emergenc
3 months 6 months 12 months
y plan
Detailed description
Activa Futur 2020-2021 1.500.000 €
An emergency programme for responding to the expected increase in people needing attention, based on a blended-model methodology,
with a combination of virtual and in-person guidance actions concerning employment, reskilling and support for job placement, starting with a
preliminary emotional-support action.
Main characteristics
Emergency programme
Emergency programme based on a blended-model methodology
Virtual and in-person actions
Complementary to the SOC
03 concerning guidance, reskilling and
job-placement support
Based on identification, referral and swift,
02
flexible attention Preliminary emotional-
support action
Flexible access channels for affected persons: Employment
website; 010; Community Plans, Healthcare Consortium – CAPs.
Barcelona Employment Offices
01
Identification, referral
and swift, flexible
Target group attention
Priority is given to unemployed people with special
difficulties, especially those who are unemployed, over the
age of 40 and with low educational levels.
4,000 people attended.
24Details of the new measures
Emergenc
3 months 6 months 12 months
y plan
Detailed description
Emergency employment plan for especially vulnerable groups
500.000 €
The development of employment plans aimed at improving professional qualifications and the insertion of people with disabilities.
Main characteristics
Specific emergency plans for vulnerable groups
Improving the professional qualifications and insertion of people
belonging to vulnerable groups
Aimed at improving the insertion of people with different
capacities
Target group
Unemployed people with disabilities in priority sectors that
are potential job creators
n/d
25Details of the new measures
Emergenc
3 months 6 months 12 months
y plan
Detailed description
New line of Subsidies for recruitment 4.000.000 €
Subsidies of up to €8,000 for new employment contracts that last for at least 6 months (the subsidy amount may not exceed 80% of the annual
cost of the worker's salary).
Main characteristics Subsidies for recruitment
This is a new line of financial aid, with up to €8,000 in recruitment
subsidies
For new contracts
Aimed at creating new employment contracts that last for at
least 6 months
This is a measure that is offered directly to self-employed people,
SMEs and shops that can be sectoralised A minimum duration of 6
months
The subsidy amount may not exceed 80% of the annual cost of the
worker's salary
Without exceeding 80% of the
annual cost of the worker's salary
Target group
Direct: Self-employed people, SMEs and Shops. I
Unemployed people under the age of 30 or older than 45. Up to a maximum of
€8,000
500 new contracts
26Details of the new measures
Emergenc
3 months 6 months 12 months
y plan
Detailed description
Comprehensive Sectoral Projects 4.500.000 €
Deployment of sectoral projects with a new focus that has a greater impact on, and connection with, the city's strategic sectors, to be
established in the corresponding areas in cooperation with sectors that create jobs.
Main characteristics Comprehensive sectoral projects
Plans based on sectoral projects that focus on the impact on, and
connection with, strategic economic sectors There are three specific projects (for illustrative purposes,
aligned with the city's strategic sectors).
Cooperation between the City Council and the sectors that create
jobs in the city Barcelona Brilla
[Barcelona Shines]
Exploring new methodological formats in accordance with the
health recommendations issued by the authorities Energy, efficiency, solar
installations, building
This covers potential projects such as: “BCN Shines” “BCN Cares" i renovations
“BCN Commerce”
Barcelona
Barcelona Comerç Barcelona Cuida
Shines
[Barcelona Commerce] [Barcelona Cares]
Target group Animators, last-mile Expanding home care
delivery,
Unemployed people, priority sectors that are potential job e-commerce
creators Barcelona Barcelona
Commerce Cares
1,000 people
27Details of the new measures
Emergenc
3 months 6 months 12 months
y plan
Detailed description
Neighbourhood plan – Employment 4.500.000 €
The objective of the Neighbourhood Plan is recruitment, with the necessary diversification and multiplicity of collaborating businesses. This
means the hiring of apprentices by industrial companies, SMEs, shops and/or self-employed people in the city’s neighbourhoods.
Main characteristics Mixed training and work-experience programme
A 9-month programme combining training and work
Local employment teams are created to act as “employment
tutors” and to refer people to existing public resources or facilitate experience, agreed with sectors and trade associations:
access to other city resources, such as the validation of studies
2-3 months
Promoting the regularisation of the plans, expanding and scaling
them to all city neighbourhoods with two editions, each lasting 2 Preliminary Phase Prior training in sectors (grant)
years.
Establishing a mixed programme of training and work experience ,
where the people concerned should be given a contract once the Once the training is completed and the minimum objectives have
prior training programme has concluded. been achieved, the people should be hired:
The sessions may be part-time or full-time, depending on the
availability of the person and business concerned 3 months 3 months
Target group 1st phase 2nd phase 3rd phase
Recruitment by the Session* run fifty-fifty Inclusion in the
Unemployed people in the neighbourhoods included in the programme by the programme company's personnel
Neighbourhood Plan and the business
300 people attended *The sessions may be part-time or full-time.
28Details of the new measures
Emergenc
3 months 6 months 12 months
y plan
Detailed description
Active Reskilling Programme 1.500.000 €
Online and in-person technical-professional training actions, as a tool for increasing the employability of workers in the following strategic
sectors of the city.
Main characteristics Active Reskilling
Training actions (online and in-person) in the following strategic
Developing technical and professional training actions sectors:
Employability tool in two formats, online and in person
Aimed at workers, in order to cover professional profiles in high Industry 4.0 Sport
demand
With the objective of strategic sectors: Industry 4.0, creative and
Creative and Healthcare
cultural industries, green and circular economy, tourism, sports,
cultural and
healthcare and care, blue economy and local commerce industries Training care
actions
Target group
Unemployed people in Barcelona and its Metropolitan Area, as Green Blue
well as trade associations, professional associations and economy Economy
high-quality professional training centres in the city.
1,000 people attended Local
Tourism
commerce
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