PRODUCT KNOWLEDGE GUIDE - Joico
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INTO THE RAINBOW Discover a dazzling spectrum of bold, brilliant color SHADE PALETTE with Joico® Color Intensity®—our intensely concentrated pigments designed to help you create wow-worthy results BOLD SHADES BOLD PL = that last up to 20+ shampoos.* Intense vibrancy that lasts up to 20+ shampoos* PRELIGHTEN Color Intensity’s intermixable formula can be applied BOLD RUBY RED RED MAGENTA AMETHYST PURPLE INDIGO SAPPHIRE BLUE COBALT BLUE straight from the tube, or mixed and mingled to your heart’s AMETHYST SAPPHIRE COBALT BOLD RUBYand PL:7 RED up PL:7RED and up MAGENTA PL:7 and up PL:7 and up PURPLE INDIGO PL:7 and up PL:7BLUE and up PL:7BLUE and up content for endless creative possibilities. Bonus benefit: BOLD BOLDKELLY PL:7 and up PL:7 TRUEand up PEACOCK PL:7 and up MERMAID PL:7 and up PL:7 and up PL:7PINK and up PL:7 HOTand up NO DEVELOPER REQUIRED! BOLDGREEN RUBY RED BLUE RED GREEN MAGENTA BLUE AMETHYST ORCHID INDIGO SAPPHIRE PINK COBALT KELLY PURPLE AMETHYST MERMAID BLUE SAPPHIRE BLUE COBALT RUBY RED RED TRUE BLUE PEACOCK MAGENTA INDIGO ORCHID PINK HOT PINK PL:8 and GREEN up PL:8 and up PL:9 and up GREEN PL:9 and up PURPLE AMETHYST BLUE PL:9 and up PL:9 and up BLUE SAPPHIRE PL:9 and BLUE COBALT up RUBY RED RED MAGENTA PURPLE INDIGO BLUE BLUE WHY YOU’LL LOVE IT PL:7 and up RUBY RED PL:7 and up up PL:7 and up PL:7 RED and up up PL:7 and up MAGENTA PL:7 and up AQUA PL:7 and up AMETHYST PURPLE PL:7 PL:7 and up INDIGO PL:7 and up SAPPHIRE PL:7BLUE PL:7 and up COBALT PL:7BLUE PL:8 and YELLOW PL:8 and LIMELIGHT PL:9 SOFTand PL:9 up PINK PL:7 PL:9 and up LIGHT PL:9 and up TITANIUM PL:9 and up • Intense vibrancy that lasts up to 20+ shampoos* PL:7 and up KELLY PL:7 and up TRUE BLUE FLOW PL:7 and up PEACOCK PL:7 and up MERMAID PURPLE PL:7 and up ORCHID PL:7 and up PINK PL:7 and up HOT PINK GREEN PL:7 and up KELLY PL:7 and up GREEN PL:7 and up PL:7BLUE and up MERMAID PL:7 and up PL:7 and up PL:7 and up • Helps reconstruct with Quadramine® Complex for healthy- YELLOW PL:9 and up GREEN KELLY TRUE BLUE LIMELIGHT PL:9 and up TRUE BLUE PEACOCK AQUA PL:9 and up GREEN FLOW PEACOCK SOFT PL:10 PINK and BLUE MERMAID up LIGHT ORCHID PL:10 and up PURPLE ORCHID PINK TITANIUM PL:10 and up PINK HOT PINK HOT PINK GREEN GREEN BLUE looking hair after every color service PL:8 and up KELLY PL:8 and up PL:9 and up PEACOCK PL:9 and up MERMAID PL:9 and up PL:9 and up PL:9 and up METALLIC TRUE BLUE ORCHID PINK HOT PINK GREEN PL:9BLUE METALLIC SHADES PL:8 PL:9 and and up up PL:8 PL:9 and and up up GREEN PL:9 and up PL:10and andup up PL:9 and PL:10 andup up PL:9 and PL:10 andup up PL:9 and up • Naturally conditioning Kukui Nut Oil leaves hair silky smooth PL:8 and up PL:8 and up PL:9 and up AQUA PL:9 and up PL:9 and up LIGHT PL:9 and up PL:9 and up METALLIC YELLOW LIMELIGHT FLOW SOFT PINK PURPLE TITANIUM and shiny PL:8 and up YELLOW PL:8 and up LIMELIGHT PL:9 and up AQUA FLOW AQUA PL:9 and up SOFT PINK PL:9 Lustrous, multidimensional metallics that last up to 15 shampoos* and up LIGHT PURPLE LIGHT PL:9 and up TITANIUM PL:9 and up YELLOW METALLIC LIMELIGHT METALLIC SOFT PINK TITANIUM • Intermixable shades = endless creative possibilities PEWTER PL:9 and up YELLOW VIOLET PL:9 and up LIMELIGHT FLOW PL:9 and up AQUA PL:10 and up SOFT PINK PURPLE PL:10 and up LIGHT PL:10 and up TITANIUM PL:9 and up PL:9 and up FLOW PL:9 and up PL:10 and up PURPLE PL:10 and up PL:10 and up METALLIC METALLIC METALLIC PL:9 PL:10and andup up PL:9 PL:10and andup up PL:9 and up PL:10 and up PL:10 and up PL:10 and up PEWTER VIOLET DIFFERENT STROKES FOR DIFFERENT LOOKS METALLIC PL:9 and up POWER PASTELS METALLIC PL:10 and up PL:9 and up PL:10 and up PL:9 and up PL:10 and up PL:10 and up PL:10 and up • Horizontal slices = Maximum color visibility on the surface • Vertical slices = Minimal bursts of color METALLIC POWER PASTELS METALLIC PEWTER METALLIC METALLIC VIOLET METALLIC PEWTER ROSE METALLIC VIOLET LILAC METALLIC • Diagonal slices = Visible-yet-diffused color effect • Mix-and-match foil placement = Very dramatic results POWER PASTEL SHADES PEWTER PL:10 and up METALLIC PEWTER PL:10 and up ROSE up VIOLET PL:10 and up METALLIC VIOLET PL:10 and up LILAC up POWER PASTELS PL:10 and PL:10 and Creamy, luxurious PL:10 and up pastels that last up to 10 shampoos* PL:10 and up • Clear Mixer allows you to control the intensity of each shade POWER PEARL POWER PASTELS PL:10 and up PL:10 and upPASTELS PASTELS PL:10 and up PL:10 and up EASY DOES IT POWER PEARL PASTELS ROSE ROSE ROSE GOLD PASTELSLILAC LILACICE SILVER VIOLET BLUSH ROSE LILAC PEARL Step 1: Apply to clean, dry hair (¼-inch from the scalp). PL:10 and up ROSE PL:10 and up PL:10 and up LILAC PL:10 and up VIOLET ROSEand GOLD SILVER ICE BLUSH PEARL PASTELS PL:10 up PL:10 and up PL:10 and up PEARL PL:10 and up PL:10 and up PL:10 and up Step 2: Process for 20 minutes. PEARL LOVE PEARL PASTELS PEARLAURA PASTEL SHADES PASTELS PL:10 and up PL:10 and up PL:10 and up PL:10 and up PL:10 and up PL:10 and up Step 3: Rinse well with cold water for several minutes, rinsing each color separately. PEARL PASTELS LOVE AURA ROSE GOLD ROSE GOLD SILVER ICE SILVER ICE VIOLET PEARL VIOLET PEARL VIOLET PASSION BLUSH BLUSH MAUVE ROSE TRUEGOLD LAV SILVER ICE PERI-WINK PEARL BLUSH HOT KISS BERRY AMOUR PL:10 and up PL:10 and up PL:10 and up VIOLET PL:10 and up Step 4: Shampoo with K-PAK® Color Therapy. Apply K-PAK Cuticle ROSE GOLD PL:10 and up SILVER ICE PL:10 and up PEARL PL:10 and up PASSION BLUSH PL:10 and up MAUVE LOVE AURA TRUE PL:10 PL:9 LAV and and up up PERI-WINK PL:10 PL:9 andup and up PL:10 PL:8 andup and up PL:10 PL:9 andup and up HOTand PL:8 KISS up Sealer, then rinse. Finish with K-PAK Hydrator. BERRY AMOUR LOVE LOVE AURA AURA PL:10 and up +LOVE PL:10 and up PL:10 and up PL:10 and up • Do not mix with Vero K-PAK Color, Vero K-PAK Chrome, CLEAR MIXER AURA SHADES PL:9 and up LOVE AURA PL:9 and up PL:8 and up PASSION PL:9 and up MAUVE PL:8 and up +CLEAR MIXER TRUE LAV PERI-WINK HOT KISS LumiShine, or Blonde Life shades. TRUE LAV PERI-WINK BERRY PASSION BERRY AMOUR MAUVE AMOUR HOT KISS CLEAR TRUE LAV PERI-WINK PASSION MAUVE HOT KISS • Wear gloves to avoid staining. PL:9 and up PL:9 and up BERRY PL:8 and up PASSION AMOUR PL:9 and up MAUVE PL:8 and up HOT KISS TRUE LAV PERI-WINK PL:8 and up • After lightening, tone hair with Vero K-PAK Color, PL:9 and up PL:9 and up PL:8 and up BERRY PL:9 and up AMOUR + CLEAR PL:8 and up CLEAR MIXER PL:9 and up PL:9 and up PL:8 and up PL:9 and up Vero K-PAK Chrome, LumiShine Demi-Liquid, LumiShine Demi-Permanent, or Blonde Life Quick Tone shades to create the + +CLEAR MIXER PL:9 and up CLEARMIXER MIXER PL:9 and up PL:8 and up PL:9 and up PL:8 and up ideal base for vibrancy. COLOR +CLEAR ERASER CLEAR MIXER CLEAR CLEAR * Bold shades last up to 20 shampoos, Metallic shades up to 15 shampoos, and Power and Pearl Pastel COLOR ERASER USER GUIDE CLEAR CLEAR shades up to 10 shampoos. Color longevity also depends on daily care habits, hair history, and texture WATER USER GUIDE COLOR COLOR ERASER GUIDE ERASER WATER COLOR USER COLOR ERASER ROSE LILAC BLUSH VIOLET GUIDE ERASER PEARL USER USER GUIDE BLUSH VIOLET WATER ROSE LILAC PEARL 10 VOLUME USER WATERGUIDE (3%) WATER 10 VOLUME (3%) WATER ROSE LILAC BLUSH VIOLET PEARL VIOLET MERMAID ROSE SAPPHIRE LILAC BLUSH MAUVE PEARL INDIGO LIMELIGHT ROSE GOLD VIOLET METALLIC AQUA BLUE ROSE BLUE LILAC BLUSH AMOUR PEARL VIOLET FLOW VIOLET 10 10 VOLUME (3%) MERMAID ROSE SAPPHIRE LILAC BLUSH PEARL MAUVE METALLIC AQUA 10 VOLUME VOLUME (3%) BLUE INDIGO BLUE LIMELIGHT ROSE GOLD AMOUR VIOLET FLOW AMETHYST(3%) LIGHT 10 VOLUME (3%) ORCHID PINK HOT PINK SOFT PINK TRUE LAV PERI-WINK PURPLE PURPLE MERMAID INDIGO SAPPHIRE LIMELIGHT ROSE GOLD MAUVE METALLIC AQUA AMETHYST BLUE LIGHT BLUE ORCHID PINK MERMAID PURPLE PURPLE SAPPHIRE HOT PINK SOFT PINK AMOUR MAUVE TRUE LAV VIOLET PERI-WINK FLOW INDIGO LIMELIGHT ROSE GOLD METALLIC AQUA BLUE MERMAID BLUE SAPPHIRE AMOUR MAUVE VIOLET FLOW INDIGO LIMELIGHT ROSE GOLD METALLIC AQUA BLUE BLUE AMOUR VIOLET FLOW 20 VOLUME (6%) MERMAID INDIGO SAPPHIRE LIMELIGHT ROSE GOLD MAUVE METALLIC AQUA BLUE BLUE AMOUR VIOLET FLOW AMETHYST LIGHT ORCHID PINK HOT PINK SOFT PINK TRUE LAV PERI-WINK
MIXOLOGY MIXOLOGY CUSTOM FORMULAS CUSTOM FORMULAS SILVER LILAC ICE ROSE PEARL SILVER 3 PARTS SILVER ICE + ROSE 1 PART LILAC + ICE 1 PART ROSE GOLD TULIP 2 PARTS ROSE ROSE GOLD SILVER ROSE ICE SILVER ICE 3 PARTS SILVER ICE LIGHT PURPLE PEARL + ICE 1 PART BLUSH ELECTRIC ELECTRIC 1 PART LIGHT PURPLE SILVER + + GRAPE PINK ICE 1 PART VIOLET PEARL 2 PARTS PINK + VIOLET SILVER ROSE GOLD PEARL BLUSH ICE 1 PART ROSE GOLD PINK PEACOCK SAPPHIRE GREEN BLUE 2 PARTS PEACOCK GREEN SHAMROCK + 1 PART SAPPHIRE BLUE PEACOCK 1 PART KELLY GREEN TECHNO INDIGO + VIOLET GREEN + 2 PARTS INDIGO 1 PART YELLOW YELLOW KELLY INDIGO GREEN CLEAR 3 PARTS CLEAR ARCTIC + CLEAR 1 PART MERMAID BLUE + TRUE BLUE ½ PART TRUE BLUE MERMAID CLEAR BLUE
GREEN KELLY TRUE BLUE PEACOCK AQUA MERMAID LIGHT ORCHID PINK YELLOW GREEN LIMELIGHT SOFT PINK TITANIUM HOT PINK PL:8 and up PL:8 and up GREEN FLOW PL:9 and up PL:9BLUE and up PURPLE PL:9 and up PL:9 and up PL:9 and up ERASE WITH EASE PL:8 PL:9 and and up up PL:8 PL:9 and and up up PL:9 and up AQUA PL:9 and PL:10 andup up PL:9 PL:10and andup LIGHT up PL:9 and PL:10 andup up PL:9 and up YELLOW LIMELIGHT FLOW SOFT PINK PURPLE TITANIUM METALLIC YELLOW PL:9 and up LIMELIGHT PL:9 and up AQUA FLOW PL:9 and up SOFT PINK PL:10 and up LIGHT PURPLE PL:10 and up TITANIUM PL:10 and up METALLIC PL:9 and up METALLIC PEWTER PL:9 and up METALLIC VIOLET PL:9 and up PL:10 and up PL:10 and up PL:10 and up METALLIC COLOR INTENSITY ERASER LIFTS DIRECT DYES / PL:10 and up METALLIC PL:10 and up METALLIC ® PEWTER VIOLET POWER PASTELS PL:10 SEMI-PERMANENT COLOR IN 30 MINUTES OR LESS. METALLIC PEWTER and up METALLIC VIOLET PL:10 and up Color-obsessed clients can now change their custom color quickly and easily while POWER PASTELS PL:10 and up ROSE PL:10 and up leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this LILAC POWER PASTELS ROSE brilliant K-PAK Keratin-enriched formula lifts direct dyes, leaving hair joi-fully ready PL:10 and up PL:10 and up for its next color transformation. LILAC PEARL PASTELS ROSE PL:10 HERE’S WHY YOU’LL LOVE IT and up LILAC PL:10 and up • Easy, one-step direct dye removal in 30 minutes or less PEARL PASTELS PL:10 ROSEand• Creamy, drip-free formula is a breeze to apply and stays put through processing up GOLD PL:10 and SILVER up ICE VIOLET PEARL BLUSH • Cuticle-nourishing K-PAK proteins help condition and protect hair during lifting ® PEARL PASTELS ROSE GOLD for healthy-looking results* PL:10 and up PL:10 and up SILVER ICE PL:10 and up VIOLET PEARL PL:10 and up BLUSH LOVE AURA ROSE GOLD PL:10 and up SILVER ICE PL:10 and up * Follow with the K-PAK Color Therapy regimen VIOLET PEARL PL:10 and up BLUSH PL:10 and up LOVE AURA PL:10 and up TRUE LAV PL:10 and up PERI-WINK PL:10 and up PASSION BERRY PL:10 and up MAUVE AMOUR HOT KISS THE HOW-TO LOVE AURA PL:9 and up TRUE LAV PL:9 and up PERI-WINK PL:8 WHEN TO USE and up PASSION PL:9 and up MAUVE PL:8 and up HOT KISS BERRY AMOUR Color Intensity Eraser is mixed with water (H20), or 10 (3%) or 20 Veroxide® or LumiShine® developer. Mix one +CLEAR MIXER TRUE LAV PL:9 and PERI-WINK fullupColorPL:9 Intensity and up Eraser (6%) Volume PASSION BERRY PL:8 packette and up MAUVE AMOUR PL:9 and up Color Intensity Eraser should be used to deactivate direct HOT KISS dye / semi-permanent PL:8 and up color. It should NOT be used to prelighten with 3 oz of H20, or 10 (3%) or 20 (6%) developer. Using a color brush, apply ONLY hair before a Color Intensity service. For prelightening before an +CLEAR MIXER PL:9 and up to hair that has been prelightened and treated PL:9 and up PL:8 and up CLEAR with direct dyes or semi-permanent PL:9 and up PL:8 and up initial Color Intensity service, use a Joico lightener (Blonde Life® +CLEAR MIXER haircolor. Process for up to 30 minutes at room temperature, checking every 5 minutes until desired result is achieved.CLEAR Thoroughly rinse Color Intensity Eraser Lightening Powder, Blonde Life Crème Lightener, or VeroLight®) to lift hair to the appropriate level to support your Color Intensity from the hair, shampoo with K-PAK® Color Therapy Shampoo, then follow with a shade or design. Eraser should only be used following a proper CLEAR COLOR ERASER second color application. Conclude with K-PAK Cuticle Sealer (optional) and K-PAK consultation to assess hair’s condition, elasticity, and porosity.** Color Therapy Conditioner. Always do a strand test first. Do not exceed more than 1 application within a 24 hour period. USER GUIDE haircolor removal. COLOR ERASER ** Always perform a strand test first NOTE: Only recommended for direct dye / semi-permanent Color Intensity Eraser will lift natural pigment. WATER COLOR USER GUIDE ERASER USER WATERGUIDE ROSE LILAC PEARL BLUSH VIOLET MIX WITH COLOR INTENSITY REMOVAL CHART WATER VIOLET WATER 10 VOLUME (3%) ROSE LILAC BLUSH PEARL VIOLET ROSE LILAC BLUSH (H2O) PEARL 10 VOLUME (3%) MERMAID SAPPHIRE MAUVE METALLIC AQUA 10 VOLUME (3%) BLUE INDIGO BLUE LIMELIGHT ROSE GOLD AMOUR VIOLET FLOW MERMAID INDIGO SAPPHIRE LIMELIGHT ROSE GOLD MAUVE METALLIC AQUA BLUE BLUE AMOUR VIOLET FLOW 10 VOLUME AMETHYST MERMAID PURPLE LIGHT PURPLE INDIGO ORCHID SAPPHIRE PINK LIMELIGHT HOT PINK ROSE GOLD SOFT PINK MAUVE TRUE LAV METALLIC PERI-WINK AQUA BLUE BLUE AMOUR (3%) VIOLET FLOW AMETHYST LIGHT ORCHID PINK PURPLE PURPLE HOT PINK SOFT PINK TRUE LAV PERI-WINK 20 VOLUME (6%) AMETHYST PURPLE LIGHT PURPLE ORCHID PINK HOT PINK SOFT PINK TRUE LAV PERI-WINK 20 VOLUME (6%) RUBY RED RED PASSION HOT KISS YELLOW SILVER ICE 20 VOLUME (6%) BERRY 20 VOLUME (6%) RUBY RED RED PASSION BERRY HOT KISS YELLOW SILVER ICE MAGENTA TITANIUMPASSION COBALT PEACOCK METALLIC RUBY RED RED BLUE HOT KISS GREEN YELLOW PEWTERSILVER ICE BERRY MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER
OUR NEXT DEFYDAMAGE GENERATION OF BOND BUILDING backbar treatment ® BOND PROTECTING & COLOR PERFECTING TREATMENT DEFY DAMAGE AND DELIVER MIND-BLOWING PERFORMANCE WITH EVERY COLOR INTENSITY® SERVICE Working in tandem to protect hair pre- and post-chemical services, this treatment duo blankets hair with a damage shield that helps safeguard strands from the negative effects of coloring, texturizing, and lightening services. DEFY DAMAGE PROSERIES 1 DEFY DAMAGE PROSERIES 2 Bond-Protecting Color Optimizer Spray Bond-Strengthening Color Treatment This ultra-dry bond protector instantly helps This intensive treatment helps strengthen shield hair from chemical service damage, bonds and hydrates for damage-resistant, improves color deposit, and provides greater, healthy-looking hair in just one use. more even lift when lightening. STEP 1: DEFY DAMAGE PROSERIES 1 seeing is believing • SHAKE CAN VIGOROUSLY. Apply to dry hair before color service. • Starting at the back of the head, spray onto two-inch horizontal sections of hair in short bursts. with without • Continue this application method until all sections have been treated. STEP 2: Apply Color Intensity formula of your choice and process as usual. • If you have sections of hair that are more damaged than others, you may reapply ProSeries 1 to those areas for added protection. • Comb through hair to ensure complete and even distribution. STEP 3: Rinse hair thoroughly. Results may vary STEP 4: Shampoo hair with Defy Damage Protective Shampoo. depending on color history, porosity, and STEP 5: DEFY DAMAGE PROSERIES 2 hair condition. • Apply to damp hair. Leave in for 5 minutes. Rinse.
OUR NEXT DEFYDAMAGE GENERATION OF BOND BUILDING at-home care Protect hair from the ravaging effects of daily heat styling, UV exposure, and pollution with Joico’s Defy Damage® haircare system. From salon to home, our damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can see and feel. DEFY DAMAGE PROTECTIVE SHAMPOO DEFY DAMAGE This gentle daily cleanser swiftly PROTECTIVE CONDITIONER sloughs away dirt, impurities, and Helps replenish moisture and builds buildup without roughing up the hair resilience without weighing hair down. cuticle or stripping vibrant color. DEFY DAMAGE DEFY DAMAGE PROTECTIVE MASQUE PROTECTIVE SHIELD Give hair a deep infusion of bond- A true damage defense hero against strengthening protection for less the harsh effects of daily styling and breakage, more protection from heat exposure to UV and environmental styling, and the kind of softness pollution.* Used prior to styling, hair and shine you can see and feel on is fortified inside and out. contact. * Laboratory tested using pollution particles FIND COLOR FORMULAS AND STEP-BY-STEPS ON JOICO.COM OR JOICO APP ©2021 Henkel Corporation, Culver City, CA 90230 USA HAIR & COLOR Larisa Love PHOTO Hama Sanders J69842
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