Product Brochure 2019 - Market-leading sports betting services - Betradar
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
BETTING SERVICES
GAMING SOLUTIONS
MANAGED TRADING SERVICES
LIVE STREAMING
BETTING STIMULATION
MARKETING SERVICES
Product Brochure 2019
Market-leading sports betting services
The world’s
Grow your revenues faster with the world’s #1 betting services provider
Betradar is the betting arm of Sportradar, the world’s leading provider of sports betting, data and entertainment
solutions. With a proven ability to drive business performance beyond any limits, Betradar is the trusted partner
of bookmakers and operators, no matter how large or small, across the world.
Our unrivalled wide-ranging betting services are underpinned by years of knowledge and expertise in collecting,
monitoring and analysing sports data with a focus on speed and quality across numerous sports tournaments
and global events. This is what enables Betradar to support every aspect of a company’s betting operation: odds
and data services, bet stimulation tools, trading services, live streaming, innovative gaming solutions and, as of
2019, marketing services.
As the sports betting space continues to compete and innovate, Betradar stands at the forefront, meeting the
challenges and demands of the international bookmaking industry in a forward-looking manner while helping to
maximise the profit of each client. Boost your profits and optimise your customer engagement with a range of
services from the world’s #1 betting services provider. With Betradar you can offer more betting opportunities,
increase revenue per user and retain your customers on site for longer.
A Multi Award-Winning Company
2016
WINNER
WINNER
SPORTS DATA PROVIDER
LIVE STREAMING
BETRADAR
SPORTS DATA PROVIDER SUPPLIER
BETRADAR BETRADAR
SPORTS BETTING
SUPPLIER OF THE YEAR
BETRADAR
Betting Services Provider
Content
BETTING SERVICES 04 LIVE STREAMING 22
Pre-Match Odds Service 04 Live Channel 22
Live Odds Service 06 Live Channel Trading 23
Live Data Service 07 Indian Horse Racing 23
Live Trading Tool (BetPal) 08
Live Monitoring 08 BETTING STIMULATION 24
Betradar Ctrl 09 Statistics Centre 24
Player Markets 10 Live Match Tracker 25
Mythical Match-Ups 10 Live Sports Centre 26
Numbers Betting 11 Live Scores 27
Premium Cricket Service 11 Pressure Index 28
Rapid Marktes 12 Betting Stimulation Widget 29
Custom Bet 13 Sports Data Widgets 30
Esports Betting Service 14 GameBeats 31
GAMING SOLUTIONS 16 MARKETING SERVICES 32
Gaming Solutions 16 Sportradar ad:s 32
Contacts 34
MANAGED TRADING SERVICES 18
Our Clients 35
Managed Trading Services 18
Full Trading Solution 20
Integrated Trading Solution 21
Introduction 02 / 03
BETTING SERVICES
Pre-Match Odds Service
Get a head start on the competition with the world’s most
extensive pre-match odds service
Betradar’s Pre-Match Odds Service provides everything you need to create and manage your own sportsbook
– from event and odds creation to market monitoring and result confirmation. Populate your betting offer with
accurate and constantly verified fixtures for over 400,000 events per year across more than 60 sports. All
markets are compiled and traded in-house by a dedicated team of experts, who closely monitor price changes
from almost all bookmakers around the globe. Verified results are then delivered promptly, enabling you to
directly settle your bets. This is how we guarantee the most accurate pre-match odds service throughout the
industry.
PRODUCT HIGHLIGHTS
➔➔ 60+ sports covered, including a wide range of niche sports
➔➔ 400,000+ sports events supplied every year
➔➔ Odds compiled and traded by in-house experts ensure the most accurate pre-match service in the industry
➔➔ World-leading market monitoring service provides visibility of your prices and competitors
➔➔ Odds monitored by the most efficient Fraud Detection System guarantees integrity of price provision
➔➔ ISO 9001 certified, matching highest-quality standards in all processes
➔➔ No more manual ➔➔ Odds suggestions are provided at an early
work setting up markets stage and enable direct use for end-customer
business
➔➔ All data created, verified and ➔➔ All odds are compiled and monitored 24/7 in-
supervised in real-time by our house by our experienced bookmakers to avoid
dedicated team arbitrage situations
➔➔ Valuable information is supplied, ➔➔ Odds calculation web service: take advantage
such as worldwide player of Betradar’s mathematical odds models and
transfers, match related news, create your own pre-match odds
injuries and suspensions
➔➔ Quality assurance with ➔➔ Numerous configuration
the highest security options, including margin
standards setting
➔➔ Accurate and rapid ➔➔ Your odds and closing
final results provided times are compared to the
for over 60 sports entire betting market to
minimise errors
➔➔ Automated and immediate ➔➔ Fully customisable interface for alerts,
pay-outs possible markets, sports and other relevant parameters
➔➔ Valuable information, such as ➔➔ Comprehensive alert system, including
period results, line-ups, substitutions, detection of wrong results, open bets on
detailed goal information, and matches already started, differences in odds
card information and fixtures, sure bets, removed offers from
other bookmakers, and many more
➔➔ Results comparison: a fully automated ➔➔ Add-on: American Monitoring Service covers the
function for comparing your own results ability to check odds from Las Vegas casinos
to the Betradar results database for all American football, basketball, baseball
and ice hockey competitions played in the US
Betting Services 04 / 05
BETTING SERVICES
Live Odds Service
Maximise your profits with the world’s best-performing live odds service
Betradar’s Live Odds Service is the most popular in-play trading service in the market, used by over 350 bookmakers
worldwide. The fully automated and integrated service is ready for direct customer use, requiring only very limited
resources from your side to offer a broad variety of live betting sports and markets. Betradar’s team of experts
administer the complete match in real time, using our leading edge mathematical live odds models – ensuring we
can provide profit-maximising live odds for over 200,000 events per year, across 23 sports.
Data Entry Match Administration Live Odds
BET STOPS, BET STARTS, RESULTS DATA COVERAGE FROM TV OR VENUE REAL-TIME ODDS
LIVE DATA SERVICE
LIVE DATA & LIVE ODDS SERVICE
LIVE DATA, LIVE ODDS & BETPAL
LIVE DATA, LIVE ODDS, BETPAL &
MANAGED TRADING SERVICES
Betradar Bookmaker
PRODUCT HIGHLIGHTS
➔➔ 200,000+ sports events covered every year across 23 sports
➔➔ Unrivalled profit maximisation with the sharpest Live Odds service in the industry
➔➔ Live odds developed with leading edge mathematical models traded by in-house experts
➔➔ Access to exclusive, high quality and fast data as official betting partner of the NBA,
ITF, World Snooker and the Professional Darts Corporation
Live Data Service
All the data you need for your sportsbook – from the world’s most
comprehensive sports betting live service
For bookmakers operating their own in-house trading, Betradar’s Live Data Service and our sister brand, Real
Time Sportscast’s (RTS) Live Data Service are the leading information sources for truly reliable and comprehensive
real-time sports data. A global network of over 7,000 highly-trained data journalists guarantees coverage that
meets world’s-best standards in quality, security and integrity. Betradar’s Live Data Service is proven to be the
fastest in the market; with all data delivered in less than one second from the venue to our Live Data Client. This
widget-based trading interface is fully customisable and equipped with all necessary features to optimise your
in-play trading.
Compilation Risk Management Ticket Handling Customer Service
OF 600+ BET TYPES BASED ON STAKES AND LIABILITY BET SETTLEMENT & TICKET EVALUATION PAY-OUTS & MARKETING MEASURES
PRODUCT HIGHLIGHTS
➔➔ 80+ operators are currently subscribed to our market-leading Betradar Live Data Service
➔➔ 22 sports and up to 230,000 events per year and increasing
➔➔ Underpinned by the largest network of data journalists in the world
➔➔ Proven to provide the fastest data, with the fewest errors
➔➔ Unrivalled data depth to support more betting markets than any competitor
➔➔ Most sophisticated security systems for betting live data production
➔➔ Setting industry standards for data journalist recruitment, training and integrity systems
➔➔ RTS currently covers 13 sports and 55,000+ events per year, including the world’s fastest growing
emerging sports such as water polo, sepak takraw and kabaddi
Betting Services 06 / 07
BETTING SERVICES
Live Trading Tool (Betpal)
Improved efficiency for your live trading operations
Betradar’s sophisticated Live Trading Tool enables your traders to efficiently manage multiple matches with dozens
of bet types per match, simultaneously. The product can be used alongside our Live Odds Service to control your
odds depending on liability and grants you the required flexibility to stake your position in the market.
PRODUCT HIGHLIGHTS
➔➔ Simultaneous management of multiple
matches, with option to fully automate your
trading
➔➔ Complete flexibility in trading your own events
and markets – even detached from Betradar’s
live coverage and odds
➔➔ Fast and efficient event and match
configuration through pre-defined templates
Live Monitoring
Always at the hub of betting market activity
Live Monitoring is an odds monitoring system that enables you to compare your position against the market in
real time. Designed to house multiple sports and matches simultaneously, the interface relies on visualisation
tools that help you focus where you need to most. A comprehensive and fully customisable alert system also
enables you to identify high odds and sure-bet scenarios at a very early stage.
PRODUCT HIGHLIGHTS
➔➔ Follow up to 25 matches across 8 sports
simultaneously, with odds changes displayed
in real time
➔➔ Live score tickers help you stay abreast of all
the live action, while the Trader Tracker gives
a real-time reference of your position within
the market
➔➔ Comprehensive alert system informs you
when your odds have significantly deviated
from your competitors
Betradar Ctrl
Total control of your bookmaking operation
Betradar Ctrl is an innovative bookmaker system full of the most wanted features, and zero that are non-
essential. Two critical factors shaped its entire development: speed and control. This is why its modular design
and slick user interface allows for fast and seamless integration of new services and features.
Our new technology also enables you to display odds updates in real time and choose the bookmakers you
want to compare them with. Its menus make navigation intuitive and simple, saving you time and letting you
focus on areas that need it most. All pre-match odds service features, which are currently accessible via
Betradar.com, are also available in Ctrl. Additional features, tools and functionalities currently not available on
Betradar.com will be added to Ctrl+, giving you the ability to control event and market publication and pre-
match odds.
PRODUCT HIGHLIGHTS
➔➔ Game-changing trading tool enables you to control your odds within the platform and set up
dynamic configurations down to a single event level
➔➔ Future-proof software architecture ensures that new features can easily be incorporated
➔➔ Accelerated data handling provides new, lightning-fast odds extraction techniques for real-time
updates – ideal for quick comparison and alerting
➔➔ Optimised data feed works in conjunction with Betradar’s Unified Odds Feed, simplifying
integration and maintenance
➔➔ Intuitive interface delivers simple and efficient navigation to save you time
➔➔ Single-sign-on access through our SSO login means you can use Betradar.com and Ctrl in parallel.
As Ctrl is developed step by step, you can benefit from features in both systems until
Betradar.com is retired
➔➔ Pre-Match and Live Odds unification – starting with the configuration, both producers will get closer
and be managed within the same interfaces
Betting Services 08 / 09
BETTING SERVICES ADD-ONS
Player Markets P R E - M ATC H
B E T T I N G
Betting on individual player’s performance
Player Markets enables your punters to bet on an extensive range of performance-related markets for the most
enthralling leagues and sports in the world. The service includes the odds formats “over/under” as well as “at
least”. All markets are based on statistics such as assists, shots on goal, passes or tackles.
PRODUCT HIGHLIGHTS
➔➔ Up to 600+ bets per match – covering top European soccer leagues (English Premier League,
Spanish La Liga, Italian Serie A and German Bundesliga), the UEFA Champions League, as well as
the NFL, NBA, MLB and Australian Football League
➔➔ No workload for bookmakers, as markets are created, managed and settled in-house
➔➔ Sharpest prices thanks to leading-edge mathematical odds models
➔➔ Coming Soon: US College Football, US College Basketball, March Madness and NHL
Mythical Match-Ups P R E - M ATC H
B E T T I N G
Offer blockbuster fixtures every single day
Enhance your sportsbook with fictitious matches for the most interesting global soccer teams. Betradar takes
two teams from different leagues that are playing at a comparable performance level – with the fictitious fixture
based on the team’s actual games within their own leagues. Once both teams have completed their games, the
fictional match is evaluated based on goals scored respectively.
PRODUCT HIGHLIGHTS
➔➔ Increased sportsbook attraction – as the best teams compete virtually on a weekly basis
➔➔ Thousands of additional betting opportunities – 45+ fictitious matches every week with over
50 special side bets per match
➔➔ Flexibility for bookmakers to focus on certain teams to fit their customers’ demandNumbers Betting P R E - M ATC H
B E T T I N G
Pre-match betting on the largest selection of real state lotteries
Betradar’s Numbers Betting is the world’s leading and most comprehensive lotteries betting solution on the
market. Now available for online and retail betting operators and platform providers, it offers punters 24/7 fixed
odds betting on numerous markets and outcomes selections, with upwards of 37,000 real state lottery draws
per month from over 70 countries.
PRODUCT HIGHLIGHTS
➔➔ 160+ lotteries, with 110+ real drum-based and 50+ RNG based lotteries, including 7 rapid lotteries
➔➔ Highly engaging sports-like betting experience with numerous main and side markets to bet on
➔➔ Easy and fast integration via Betradar’s Unified Odds Feed or Unified Odds SDK
➔➔ Retail visualisation stream available to meet any bandwidth requirements
➔➔ Complete in-house data production with dedicated team to ensure the highest data quality
➔➔ Powerful cross-sell tool that also appeals to non-traditional punter
Premium Cricket Service
P R E - M ATC H L I V E
B E T T I N G B E T T I N G
Unlocking the potential of cricket betting
Premium Cricket Service provides bookmakers with the most comprehensive and reliable pre-match and in-play
betting service available for this global sport. Enrich your sportsbook with over 1,400 live games per year and let
your punters bet on 200+ pre-match and 250+ in-play markets – available for each match. Betradar’s dedicated
trader team not only manages the entire match, including bet-settlement, but guarantees an exceptional pricing
quality with odds updates delivered in real time.
PRODUCT HIGHLIGHTS
➔➔ Exceptional pricing quality and
liability management
➔➔ Real-time in-venue pricing updates
➔➔ Full event creation
Betting Services 10 / 11BETTING SERVICES ADD-ONS
Rapid Markets L I V E
B E T T I N G
Faster bet cycles to create more betting opportunities
Betradar’s new Rapid Markets offers a more thrilling live betting experience for the top tier soccer leagues and
tournaments. Working in one-minute intervals, x:00 – x:59, you can offer a much higher number of live bets and
thus significantly increase your turnover. Rapid Markets are available for goals, corners, bookings, penalties and
offsides.
PRODUCT HIGHLIGHTS
➔➔ A considerably higher number of live betting opportunities for top tier soccer matches
➔➔ Casino style betting allows faster settlement, leading to higher bet frequency and turnover
➔➔ Keep players engaged throughout the entire match with new bet cycles available every minute
➔➔ Perfect for betting on any device, especially MobileCustom Bet (coming soon) P R E - M ATC H
B E T T I N G
Combine your selections across markets
Custom Bet lets users combine related or unrelated outcomes into a single bet. Previously, all selections
were required to be placed individually. Now, with Custom Bet, customers can add all of their selections onto
one accumulated ticket. Integrate now and capitalise on the enormous growth in single match accumulators –
let your customers tell the whole story.
PRODUCT HIGHLIGHTS
➔➔ Available for pre-match soccer with 80+ markets to choose from
➔➔ 10 selections maximum per Custom Bet
➔➔ Available on the Unified Odds Feed and to MTS customers
➔➔ Basketball and American Football coming soon
Betting Services 12 / 13BETTING SERVICES
Esports Betting Service
Are you ready to reach the next generation of customers?
Esports betting presents a unique opportunity for bookmakers to tap into a massively growing spectator sport
that boasts massive engagement rates. Gaming is a global phenomenon and there are millions who are spending
more of their time watching esports. To transform these esports enthusiasts into loyal punters, bookmakers must
offer a truly immersive entertainment package that’s 100 percent tailored to their needs.
With Betradar’s market-leading esports betting service, you’ll get everything you need to create your own
exciting esports offer. Provide your customers with the broadest and most credible range of pre-match and live
betting markets available. Cater to their needs for match information with our comprehensive Live Scores and
Statistics solutions and complement your sportsbook with the fastest live match streams available anywhere and
on each device.
PRODUCT HIGHLIGHTS
➔➔ 60+ operators are currently subscribed to our market leading esports service
➔➔ 5,000+ live odds events covering the world’s biggest three games (CS:GO, LoL, Dota 2)
➔➔ Up to 16,000 matches per year, covering the most followed games globally
➔➔ Maximised profit margins thanks to highest market uptime
➔➔ Sharpest odds compiled by specialist esports algorithms and specialised esports traders
➔➔ Best exclusive partnerships with the world’s largest tournament organisers
➔➔ More live streaming of esports events than any other supplier in the world provided
with the market’s fastest signal
➔➔ Possibility to create outright markets for every new esports title on request
➔➔ Market-leading content solutions covering statistics and live scoresBetting Services
Increase your sportsbook with 5,000+ in-play events and with over 11,000 pre-match events for the most
followed titles in the world (CS:GO, LoL, Dota 2). Our numerous partnerships with leading tournament organisers
enable us to cover more matches with official live data than any other supplier. This guarantees you will receive
100 percent reliable match data, the fastest odds updates and the highest uptime of markets. Together with
DOJO Madness, we have developed specialist esports algorithms, traded by our in-house esports experts, to
provide you with the sharpest odds – helping to maximise your profit margins.
Live Streaming
Cater to your esports customers’ passion for premium digital content with our Live Channel for esports. Our
media rights portfolio comprises streams from over 2,500 live events, including all major ESL events. Thanks to
exclusive streaming rights partnerships with tournament organisers, we deliver a signal that is proven to be faster
than any other streaming source.
Betting Stimulation
Enrich your customers’ betting experience with the fastest Live Score solution available for esports, delivering
reliable and accurate in-play data as the game unfolds. Additionally, our Statistics Centre fulfils each customer’s
demand for upcoming and historical match information, providing comprehensive match and player statistics.
Consultant Services
Unlike traditional sports betting, esports wagering is relatively new and is still looking for broad acceptance
within the esports community. To tap into this rapidly growing market, it is essential to entice them to your
sportsbook by providing the right offers, bonuses and betting options – within a secure betting environment that
gives esports punters peace of mind. Betradar’s esports experts can advise and assist you in your measurements;
providing you with deep insights into the esports environment and pointing out any stumbling blocks and
challenges you might face. Contact us for more information.
OUR PARTNERSHIPS GUARANTEE YOUR SUCCESS
Betting Services 14 / 15GAMING SOLUTIONS Gaming Solutions Realistic virtual sports, built for betting Our innovative Gaming Solutions are guaranteed to unlock the growing revenue opportunities of 24/7 virtual sports. As the world leader in realistic motion capture simulations, we have continued to expand our Virtual Football product with more competition modes – and the more we add, the bigger the revenues it collects. Apart from successfully launching major international competition modes such as the World and Nations cup, we are about to release new Asian and Champions competitions (European clubs). Additionally, our portfolio will be revamped with renewed racing solutions (Virtual Dogs and Virtual Horses). At Betradar, we continue to prepare for the future of Gaming with an array of new in-play live-betting virtual sports. Following the recent launch of Virtual In-Play Tennis, in 2019 we will release a pioneering new Virtual In-Play Baseball solution. Future proof your business with innovative Gaming Solutions built for betting, available today.
PRODUCT HIGHLIGHTS
➔➔ Live with 180+ bookmakers, on 500+ websites and 10,000+ retail outlets
➔➔ Realistic simulations and visualisations, developed on the back of Sportradar’s data expertise
in real sports, offering a compelling experience for end-users
➔➔ Multi-competition Virtual Football and Basketball solutions available with one integration
➔➔ Exciting new virtual racing products (Virtual Dogs and Virtual Horses)
➔➔ Market-exclusive, true live-betting on virtual tennis and baseball for people who like to
bet on form and momentum
➔➔ Flexible customisation and integration options, guarantee seamless distribution
across all geographies and channels
Gaming Solutions 16 / 17MANAGED TRADING SERVICES
Managed Trading Services
Your doorway to a successful sports betting future
Whether you’re new to the sports betting industry or a veteran in the market – Betradar’s Managed Trading
Services (MTS) can help take your business to a new level of success. Join over 100 bookmakers from all tiers and
utilise MTS’ unique market capabilities to boost your operations and drive higher margins and turnover – whilst
minimising your business risks.
Flexibility is Key
Being adaptable is one of Managed Trading Services’ core strengths. Its modular setup from top to bottom lets
you customise the service to your specific requirements and business circumstances.
➔➔ Get a full turnkey solution including a cutting- ➔➔ Full Trading – get a bespoke sportsbook
edge sports betting & gaming platform administration managed by MTS
or or
➔➔ Integrate all MTS services into your own ➔➔ Integrated Trading – trade your own
existing platform or any third-party system sportsbook utilising MTS’ full capabilities
or or
N
ATIO TR
A
➔➔ Pick and choose the parts R ➔➔ Selective Trading –
DI
U
of MTS that help you best outsource the trading
FIG
NG
improve your existing of selected sports and
CON
business tournaments
STAY
FLEXIBLE
RISK
➔➔ Customise the risk and ➔➔ Choose Risk Sharing to
E LS
liability management of reduce your exposure to
OD
MA
your business strategies risk, spreading it with
M
A
N
GE ES MTS
S
ME
and NT USIN
B or
➔➔ Configure the setup of sports, ➔➔ Choose Return Guarantee to gain
tournaments, events and player profiles highest financial security for your
on a granular level operations
or
and
➔➔ Change and adapt all settings whenever ➔➔ Combine both business models when utilising
you want to meet new business conditions Surplus Trading to maximise your success
And, as your business develops, so does MTS; giving you the flexibility to granularly adapt
the service at any time, in any respect, to any changing condition.Create your own bespoke sportsbook
Managed Trading Services helps you create a truly compelling and fully bespoke sportsbook, while enjoying the
utmost financial and operational security right from the start.
You can create your entire business around MTS and have an unprecedented trading and risk management service
already in place. Under the umbrella of MTS, you can then assemble your sportsbook components the way you
want – whether provided by Betradar or any third party – differentiating you from the market with your own
unique sportsbook business.
Another convenient way to set up your own business is to utilise our holistic turnkey solution, which includes all
the services you need to kick start and run a competitive sportsbook from scratch. As the only service provider in
the industry that controls the entire value chain of sports betting services in-house, we can provide a second-to-
none 360° solution that guarantees highest quality, compatibility, and performance.
KEY BENEFITS FOR YOU
➔➔ Confidently start your own unique business – getting all necessary services from the industry leader
➔➔ Gain a strong corporate identity – tailoring all services exactly to your needs
➔➔ Be competitive from day one – having the most comprehensive coverage in place
➔➔ Drive your business where you want – being fully flexible in your operational processes
➔➔ Enjoy utmost business security – getting operational and financial safeguards
Managed Trading Services 18 / 19MANAGED TRADING SERVICES
Full Trading Solution
Trading that focuses on your objectives
With our Full Trading Solution (FTS), you receive first-class sportsbook administration without investing heavily
into highly qualified in-house trading teams and technology.
Managed Trading Services operates your sportsbook trading, including the entire ticketing, trading and risk
management in the most efficient and cost-effective way. Our trading experts use proprietary, leading-edge
live trading tools in combination with advanced liquidity trading algorithms and machine-learning processes to
maximise our trading performance.
All ensuring that you can provide your customers with an unrivalled betting experience while keeping yourself
ahead the competition.
KEY BENEFITS OF FTS
➔➔ Drive your business – utilising MTS’ outstanding trading tools and expertise
➔➔ Minimise your sportsbook risks – getting safeguarded by our high-performing risk and liability
management
➔➔ Save with substantial investments – required for highly-qualified trading teams and technology
➔➔ Keep your business structures streamlined – with everything managed in the solution’s backend
➔➔ Differentiate from the competition – by customising your trading as you want
Market leading, future-proof technology for optimised sportsbook performance
Ctrl – game-changing BetPal – improved
bookmaker platform live trading operationsIntegrated Trading Solution
Unlock your full trading potential
Enhance your sportsbook operations with our Integrated Trading Solution (ITS) and take advantage of the whole
spectrum of Managed Trading Services’ capabilities. You retain full control of your in-house trading and keep the
flexibility to differentiate from the market wherever you want.
Your trading floor works independently alongside MTS, using the same cutting-edge tools and highly automated
processes in a fully integrated and totally flexible manner. Able to interact in real time with our MTS traders, your
operators can combine our expertise with theirs and optimise your trading efficiency and output.
KEY BENEFITS OF ITS
➔➔ Generate higher profits – leveraging MTS’ capabilities and pricing algorithms
➔➔ Expand your portfolio – create your own bespoke content or integrate any third-party content
➔➔ Be first to market – be fully flexible in publishing your content, whenever you want
➔➔ Benefit from MTS’ expertise – use our proprietary algorithms to create and trade your own odds
➔➔ Enhance customer satisfaction – through maximised coverage, lower ticket rejection and granular
player profiling
MTS Console – unrivalled risk Proprietary Pricing Algorithms –
management tool for optimised odds
Managed Trading Services 20 / 21LIVE STREAMING
Live Channel
Attract fans and grow revenue with live sports content
Our Live Channels for online and retail bookmakers provide you with a dedicated, 24/7 live streaming product
that seamlessly fulfils your customers’ demand for live visualisation and betting stimulation. Give punters an
immediate incentive to follow the match action – the ideal way to attract new customers, strengthen loyalty and
prolong visit duration to drive your sportsbook revenues.
The Live Channel Online adds incremental value to your offer by having live video for games and lets customers
place their bets directly in view. Innovative widgets let your customers interact with your live offer, increase bet
stimulation, and drive turnover – all while being connected to your wallet.
The Live Channel Retail guarantees live sports compiled in full accordance with your betting shop’s opening
hours to help increase your revenues on pre-match and in-play betting. Customisable to your CI and combining
all information needed on only one screen, the Live Channel Retail strengthens brand awareness and provides
bettors with all the information they need to place the next bet.
Betradar’s Live Channels for sportsbooks come with 100% coverage of our market-leading Live Betting Solutions.
Combine exclusive and comprehensive top tier content from our highly attractive media rights portfolio, which is
to a great extent non-televised, and successfully address your target group and drive revenues.
PRODUCT HIGHLIGHTS
➔➔ 40,000 live events per year providing a diversified and strong portfolio
➔➔ 24/7 live sports during on and off-peak hours closing entertainment gaps
➔➔ Easy integration and fully customisable to meet bookmakers demands
➔➔ Attract new customers and prolong retention on your website or in your retail shop
➔➔ Bet-stimulating and informative widgets to drive additional revenue
Territorial restrictions apply for content shown in images
COMING Under the theme of flexibility, we will introduce bespoke products and services. Bookmakers
IN 2019 can choose from different options to combine their individual second-to-none solutions and
increase customer satisfaction. Find out more: sales@betradar.comLive Channel Trading
The fastest solution for in-play trading
Using the official broadcasting signal, Betradar’s Live Channel Trading offers you the opportunity to enhance
your in-play trading for selected entities faster than the competition. Bookmakers can use Live Channel Trading
in combination with Betradar’s Live Data solutions and seamlessly integrate the widget into their trading
environment. The live stream for trading purposes will replace the pre-set visualisation widget.
Usage with an existing Live Odds booking or stand-alone usage will automatically launch a window with the
game selected in Live Channel Trading player. All matches in this offering are transmitted via our new in-house
developed video platform, a renowned back-end live video streaming system that provides audiovisual game
feeds up to eight seconds faster than any TV broadcaster.
A BOOKING WITH BETRADAR LIVE DATA CLIENT B BOOKING WITHOUT BETRADAR LIVE DATA CLIENT
1. Match stream available in booking calendar 1. Match stream available in booking calendar
2. Select LCT widget in Settings 2. Select LCT widget in Settings
3. Seamless integration into Betradar’s Live Data 3. Separate window opens up in Live Data Client
Client; Live Stream replaces visualisation widget container with restricted Live Data
Indian Horse Racing
Always on the right track with Indian Horse Racing
Indian Horse Racing has a long tradition dating back more than 230 years. To this day, it hasn’t lost any of its
excitement and enjoys greater popularity than ever. Now you can offer your customers the opportunity to bet on
Indian Horse Racing and watch live pictures, in a betting shop or in the comfort of their own home –
as we stream the service onto betting operators’ websites.
PRODUCT HIGHLIGHTS
➔➔ Exclusive content – including live visual and audio streams
➔➔ Worldwide availability to all international territories,
excluding India (and in certain cases, Nepal and Bhutan)
➔➔ Detailed information on 3,000+ races
across 340+ race days per year
➔➔ Perfect complement to your off-peak
portfolio – races take place 8:00-12:30 GMT
➔➔ Service is available across multiple channels
(online, mobile, retail)
Live Streaming 22 / 23BETTING STIMULATION
Statistics Centre
Valuable and entertaining information for your customers
With Betradar’s Statistics Centre, your bettors can access the most comprehensive statistical service the market
has to offer. Providing historical data for 40+ sports across more than 1,900 different tournaments, our Statistics
Centre is the ideal tool to make the most informed betting decisions.
The solution can be customised to perfectly suit your own content, layout, graphics and advertising integration
preferences. Its modular design enables you to create individual landing pages, and you can easily link to your
promotions. Betradar also offers an easy to use and flexible administration tool that delivers a wide range of
content in various formats.
PRODUCT HIGHLIGHTS
➔➔ Accurate, reliable and relevant statistics with historical data covering more than 20 years
➔➔ Appealing visualisation for easy understanding
➔➔ Covering 1,900+ events from 40+ sports across 110 countries
➔➔ Short time to market and customised to fit your needs
➔➔ Multi-lingual solution, supporting 43 different languages
➔➔ Responsive design and full support for mobile useLive Match Tracker
Bringing the action directly to your bettors
With Betradar’s Live Match Tracker, bookmakers have a ready-made live sports solution to directly implement
into any in-play betting offering, providing a unique visualisation of all match action in real time. Increasing
consumption through an intuitive and responsive design that works seamlessly across all devices, the Live Match
Tracker provides sophisticated ball spotting and on-pitch animations, giving punters the feeling of actually being
at the venue.
PRODUCT HIGHLIGHTS
➔➔ Bird’s eye view for ideal action tracking and ball spotting
➔➔ Main events animated and zoomed in
➔➔ Improved comprehensive match statistics triggered by on-field events
➔➔ Out of the box integration of pre-match / live odds and advertisements
➔➔ Enhanced visualisation for key events
➔➔ Easy, fast and flexible customisation and integration
➔➔ Responsive design for an optimal betting experience across all platforms
Betting Stimulation 24 / 25BETTING STIMULATION
Live Sports Centre
The all-in-one live sports complement to your in-play offer
Betradar’s Live Sports Centre is an all-in-one solution designed to let your bettors feel part of and share the thrill
of live betting. Featuring a responsive design that can be used on all digital devices, the solution enables you to
enhance your digital offering; attracting and retaining new customers. In addition to versatile live statistics and
match information data, the Live Sports Centre offers flexible navigation options and engaging visualisation of
all on-pitch action in real time within the integrated Live Match Tracker. This includes positional data of versatile
match events and a comprehensive match commentary.
PRODUCT HIGHLIGHTS
➔➔ Entertain your customers with a best-of-breed live match visualisation for all on-pitch action using our
Live Match Tracker
➔➔ Detailed match timeline, available in multiple languages
➔➔ Includes a variety of match and competition related statistics
➔➔ Various promotion options such as pitch overlays to draw attention to new betting opportunities
➔➔ Several possibilities to integrate pre-match and live odds with direct link to betting slip
➔➔ Fully customisableLive Scores
Keep your bettors up to speed
Betradar offers the broadest, fastest and most comprehensive live scores service in the market. Our independent
and fast-growing scout network of more than 7,000 data journalists guarantees the highest accuracy and speed
in live sports information for over 200,000 live events per year.
PRODUCT HIGHLIGHTS
➔➔ Available via Betradar hosted solutions or direct API integration
➔➔ 25+ sports with over 750 leagues and tournaments across 100+ countries
➔➔ Fully customisable sports, leagues and languages to offer exactly what your audience demands
➔➔ Responsive design for an optimal user experience across all platforms
➔➔ Pre-match and live odds integration directly linked to bet slip or match overview
➔➔ Integrated bet slips allow bettors to select and stimulate bets within the solution
Betting Stimulation 26 / 27BETTING STIMULATION
Pressure Index
In-play team performance indicator
Betradar’s Pressure Index is a metric which shows how much pressure (in %) one team is creating towards
the other team; helping punters see throughout the duration of a live football match which team is currently
dominant and encourage them to place additional bets.
Pressure Index is a dynamic index, calculated using an advanced mathematical model and real-time match stats
like attacks, cards and shots within the past 10 minutes of the game, to help predict a possible score change
event. It is available for all football matches covered in Betradar’s Live Match Tracker.
PRODUCT HIGHLIGHTS
➔➔ Helps punters to better understand the current match dynamics even without actively
watching the match
➔➔ Even available for matches with basic data coverage
➔➔ Easy to implement into existing betting stimulation products
➔➔ Effective betting stimulation outside of the free bet / bonus schemeBetting Stimulation Widget
Facts and questions to increase betting frequency
With our Betting Stimulation Widget, you can provide
your customers with valuable information at the
right time and ask topic-related questions to increase
the frequency of bet placing. This gives punters
the momentum and confidence they need to place
another bet. Besides that, the Betting Stimulation
Widget enriches their betting experience and acts as
an effective call to action.
1. Valuable information
Triggered by pre-match statistical facts or in-play event
2. Engaging visualisations
Clear infographics to present the statistical facts
3. Carefully designed questions
Encourage placing more bets and link
answers directly to your bet slip
4. Real-time odds
Display odds associated with answers to
previously asked questions
5. Betting Market display
PRODUCT HIGHLIGHTS
➔➔ Thousands of valuable pieces of statistical information (pre-match and in-play)
➔➔ Clever algorithms to push the right question at the right time
➔➔ Gamify the betting experience by questions and answers linked directly to your bet slip
➔➔ Odds integrated into answers act as call-to-action buttons
➔➔ Includes a large number of betting markets like Totals, Handicaps, Correct Scores,
Next Goal Scorer and many more
➔➔ Available as stand-alone widget embedded into your website
or inside our Live Match Tracker visualisation
Betting Stimulation 28 / 29BETTING STIMULATION
Sports Data Widgets
Boost your revenues through bet-engaging live sports content
Betradar’s Sports Data Widgets are the perfect complement for any sportsbook offering, providing punters
with entertaining and bet-stimulating content for a broad range of sports.
Widgets serve bettor demands for accurate, comprehensive and compelling sports information – delivered in
real time. All widgets are responsive and fully customisable in terms of colours and the integration of logos.
Offering a great variety of advertising integrations, you can choose your personal widget package to suit your
individual needs.
CORE WIDGETS PROBABILITY WIDGETS PERFORMANCE WIDGETS
PRODUCT HIGHLIGHTS
➔➔ Fast, accurate and reliable
➔➔ High level of detail
➔➔ Attract new customers and drive revenues via deep direct linking to your betting offers
➔➔ Versatile ad integration possibilities
➔➔ Responsive design for an optimal user experience across all platforms
➔➔ Fully customisableGameBeats
Are you ready to take your social media game to the next level?
GameBeats connects the best moments in sport with your punters! It brings together the passion, emotion and
joy of sport through best-in-class social media visualisations tailored to your social media strategy. Social media
needs fast and snackable content. That’s how GameBeats helps you reach maximum social engagement. It’s the
perfect tool for the creation of world class virtual visual content around the live sporting moment. Incorporate
your brand into the social live communication about any sports moment and extend your reach. GameBeats also
includes an API integration, which allows the transformation of live odds from your sportsbook to your posts.
PRODUCT HIGHLIGHTS
➔➔ Very user-friendly platform to create your post within seconds
➔➔ Pair GameBeats with our partner image provider for the ultimate combination of emotion and data on
your social feeds
➔➔ Unlimited graphics personalised with your fonts, colours and branding
➔➔ Match related information that helps punters form a strong opinion about probable match events
➔➔ 40+ languages to reach your global audience
➔➔ Highly engaging formats such as animation and video
Betting Stimulation 30 / 31MARKETING SERVICES
Sportradar ad:s
Data-driven marketing services, designed for betting operators
To revolutionise the international sports media business, we have recently launched Sportradar ad:s. Sportradar
ad:s is a holistic marketing solution that capitalises on our deep understanding of bookmakers’ needs, providing
one-of-a-kind marketing solutions for sports betting operators. With product diversification intensifying
and becoming more regionally focused, efficient customer acquisition and retention is crucial for running a
sportsbook - that’s where Sportradar ad:s comes into the game.
As the world’s leading betting services provider, we have built a business founded on fast, reliable and
measurable data. That analytical expertise is applied to your marketing and sponsorships, eliminating waste and
streamlining your business with targeted spend on verifiable prospects that will produce concrete results.
This, paired with our broad media network, deep relationships and vast infrastructure is the cornerstone to
growing your business. We are experts in providing a 360-degree marketing solution that addresses all needs of
your sportsbook.
PRODUCT HIGHLIGHTS
➔➔ Betting-specific targeting opportunities to increase marketing conversion rates
➔➔ Maximise profit margins thanks to unique campaign optimisations
➔➔ Sportradar ad:s connects you with a network of over 300 federations, leagues, clubs, teams
and other rights holders to create the best possible, customised, sponsorship opportunities
➔➔ Our performance marketing-oriented products help you increase your conversion rates and
therefore drive more punters to your website
➔➔ Take advantage of Sportradar’s holistic approach (Product, Data, AV & Marketing)
➔➔ Specialised agency services for the betting industry
➔➔ Regional experts across the globe to support and accelerate internationalisation strategies
➔➔ Specialised demand-side platform with its own betting data management platform for the most
efficient programmatic advertising in the industry
Examples of services
Artificial
BRAND Intelligence DIGITAL TRAFFIC
AWARENESS
BETTING SPONSORSHIPS AUDIENCE &
OPERATORS RIGHTS HOLDERS
PERFORMANCE CONSULTING &
MARKETING AD PRODUCTS
AnalyticsProduct features
Want to succeed in digital advertising?
We take your online advertising game to the next level by connecting you to the most relevant sports publishers
globally – and provide a highly betting-relevant environment to advertise your sportsbook offers. In total we can
guarantee access to several billion ad impressions per month.
Looking for the right sponsorship opportunities?
Differentiation is key for bookmakers and increasingly important way to engage with your target group is
through customised sponsorship opportunities. Our extended rights holder network across numerous sports
allows us to identify and create the right sponsorship opportunities for your brand that best fits your marketing
strategy. Through tailored rights packages we will help you engage with sport fans around the world to build
brand awareness, interest, engagement and ultimately sales.
How can you benefit from programmatic advertising?
Launched in 2019, programmatic advertising enables the purchase of specific digital advertising space in real
time. In addition, programmatic advertising gathers and analyses data, creating a feedback loop that fuels the
campaign optimisation algorithm. Advertisers can draw insights and adjust ads accordingly whilst a campaign is
running; improving its effectiveness.
Want to get the most out of your search engine marketing?
As search engine experts, we can support you in improving your search engine ranking, and help you to get
the most out of your campaign budget. For example, if you want to gain new customers from paid search, one
of the most promising acquisition channels for bookmakers, we’re able to help you with our SEA optimisation
expertise.
Does your platform or app need adjustment?
As a service provider for more than 600 bookmakers we are industry experts and can consult with you on
any design and / or user experience-related topics across a multitude of platforms or mobile applications.
Furthermore, we can help you increase your revenues by managing and optimising your customer touchpoints
in the best way throughout the entire customer lifecycle.
Marketing Services 32 / 33Contacts Do you require further information? Then please let us know. We are more than happy to address your enquiries. Contact us at sales@betradar.com Headquarters Sportradar AG Feldlistrasse 2 CH-9000 St. Gallen, Switzerland Office: +41 71 517 72 00 Fax: +41 71 517 72 99 Customer Support support@betradar.com Award-winning customer service Offices Sales Representations Austria Singapore Brazil Linz, Vienna Singapore Sao Paulo Australia Slovenia China Sydney Ljubljana Beijing Estonia South Africa Czech Republic Tallinn Durban Zlin Germany Sweden Greece Bremen, Gera, Munich Stockholm Athens Gibraltar United Kingdom Italy Gibraltar London, Usk Rome Norway Uruguay Serbia Oslo, Montevideo Belgrade Trondheim USA Turkey Philippines Menlo Park, Minneapolis, Istanbul Manila New York, San Francisco Poland Warsaw Russia Moscow
Our Clients
Our gold-certified partner network:
If you want to set up a sportsbook, we can
recommend various software providers,
with whom we have close partnerships.
For more details, please download our
Certified Partner Network brochure.
Contacts 34 / 35Follow Sportradar on social media Copyright © 2019 Sportradar AG betradar is a brand of sportradar www.betradar.com
You can also read
