Price Volatility and Contract Maturity: Evidence from an Online Futures Market for Sports Tickets
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Price Volatility and Contract Maturity: Evidence from an Online Futures Market for Sports Tickets Jihui Cheny Xiaoyong Zhengz July 2012 Abstract In this study, we test the relationship between price volatility and contract maturity, or the “Samuelson e¤ect”, using futures contract prices for a major sports event. Applying four di¤erent performance measures, we show supportive evidence of the Samuelson e¤ect in futures contract for tickets to the Super Bowl XLIII (2009), using the dynamic panel estimation method. Our main contributions are testing the existing theories in a novel setting with unique product features and advancing our understanding of the prediction market for sports events. JEL Classi…cation Numbers: G13, G14, L83 Keywords: Futures Markets; Price Volatility; National Football League; Dy- namic Panel Estimation We thank Gerry Wilson, cofounder of Yoonew.com, for generously providing data. We also thank the editor, two anonymous referees, Oguzhan Dincer, Manuel Hernandez, Rati Ram, Michael Waterson, and session participants at the 2011 Southern Economic Association Annual Meeting and the 2012 International Conference of Industrial Organization for their helpful suggestions and comments. Finally, Chen would like to thank Adrienne Hahn for many conversations and discussions on NFL rules, and Nick Wetzler and Niko Valaris for their research assistance. All errors remain ours. y Department of Economics, Illinois State University, Campus Box 4200, Normal, IL61790 U.S.A; Tel: (309) 438-3616; Fax: (309) 438-5228; Email: jchen4@ilstu.edu. z Department of Agriculture and Resource Economics, North Carolina State University, 3322 Nelson Hall, Raleigh, NC 27695, USA.; Tel: (919) 515-4543, Fax: (919) 515-6268; Email: xzheng@ncsu.edu.
1 Introduction The Samuelson e¤ect, …rst formally proposed by Samuelson (1965), is de…ned as increas- ing futures price volatility, or greater response of futures price to new information, when the delivery date approaches. This theory is underlain by the plausible idea that futures contracts long before maturity carry greater uncertainty and therefore react weakly to given information, while the opposite is true for futures contracts close to maturity. This proposition, however, does not hold in general. Rutledge (1976) and Samuelson (1976) characterize the properties that the spot price process needs to satisfy for the Samuelson e¤ect to hold in a model where the spot price process is exogenously given. When these conditions fail to hold, the futures price can exhibit constant or even decreas- ing volatility as the delivery date approaches. In a more general model where equilibrium prices in the spot and futures markets are simultaneously determined, Anderson and Dan- thine (1983) show that futures price is more volatile when the resolution of uncertainty is high and these periods are not necessarily close to maturity. And more recently, Hong (2000) studies a model of competitive futures market with asymmetric information and shows that the Samuelson e¤ect need not hold when the information asymmetry among investors is large in the market. Therefore, whether the Samuelson e¤ect is present or not in a futures market becomes an empirical problem. Since Rutledge (1976), numerous empirical studies have been devoted to testing the Samuelson e¤ect in various commodity and …nancial markets but the results are mixed. For a few examples, Rutledge (1976) …nds the Samuelson e¤ect present in silver and cocoa futures markets, but not in wheat and soybean oil markets. Milonas (1986) documents the Samuelson e¤ect in wheat, soybeans, soybean meal, soybean oil, Treasury bills, Treasury bonds, copper, gold and silver futures markets, but not in the corn futures market. More recently, Chatrath et al. (2002) and Karali and Thurman (2009) show evidence of the Samuelson e¤ect in corn and soybean, and lumber futures markets, respectively. In this study, we contribute to the literature by testing the Samuelson e¤ect in a new futures market, the market of futures contracts for tickets to a major sports event, the Super Bowl XLIII (2009). Our analysis employs a unique date set on futures prices collected from Yoonew.com, which provided an exchange-like platform for sports fans to trade futures contracts for tickets to an upcoming sports event, and on game outcomes for all NFL teams during the 2008 regular season. Applying four di¤erent performance 1
metrics, our dynamic panel-data estimation results show strong support for the Samuelson e¤ect. Testing the Samuelson e¤ect in this new market is interesting because it di¤ers from traditional commodity and …nancial futures markets in several dimensions: the type of traders, trade volume, and most importantly, contract design. Firstly, consumers and producers of a commodity or owners of an underlying asset, along with “speculators”, usually participate in traditional exchange markets, while users of Yoonew.com were fans, traders, and resellers. Secondly, the volume of trade occurred at Yoonew.com was relatively thin compared to that in traditional exchange markets. Subject to seasonal ‡uctuation, the trading volume for agriculture futures such as those for corn and soybean at Chicago Mercantile Exchange (CME) can easily reach hundreds of thousands on a single day.1 In contrast, we would expect a small fraction of that trading volume on Yoonew.com during its operation.2 Lastly, there are at least four fundamental di¤erences in terms of contract design between Yoonew.com and traditional exchange markets. 1. Unlike commodity and …nancial futures contracts, whose values at expiration (which equal the prevailing spot prices of the underlying goods) are usually not zero, most ticket contracts in our study see their values vanish upon maturity. To be exact, only the contracts for the two …nalists maintain their values on the day of the Super Bowl, while those for all other teams become worthless. In the existing empirical literature, the value of futures contracts never diminishes to zero in those markets that have been studied. In this sense, we re-evaluate the Samuelson e¤ect in a di¤erent setting from that in the literature. 2. For commodities and …nancial instruments, spot market coexists with futures mar- ket and prices in both markets are jointly determined in equilibrium (Anderson and Danthine 1983). In the futures market for tickets to the Super Bowl, however, contracts are team speci…c. Since whether a team can make it to the Super Bowl is 1 CME group reports its daily trading activity on its website (http://www.cmegroup.com/market- data/volume-open-interest/exchange-volume.html). 2 Servan-Schreiber et al. (2004) estimate an average of 100 traders with a bracket between 50 and 200 for each NFL game on both TradeSports and NewsFutures. It is reasonable to expect a similar participation level on Yoonew.com. 2
an uncertain event, there is no corresponding spot market for the underlying good (i.e., each team’s tickets to the Super Bowl) before these futures contracts are about to expire.3 Therefore, the link between the spot market and the futures market is rather loose, if not absent, in this case. 3. In commodity and …nancial futures markets, the presence of a shock would impact future contracts of a particular good or similar goods to more or less the same extent (e.g., the e¤ect of a hurricane on orange crops). In the futures market for tickets to sports events, however, a shock will deliver polarizing impacts on di¤erent contracts, because contracts are team speci…c and good news for a team means bad news for its opponent(s). Therefore, the same event causes the futures price for one team’s ticket to rise and another’s to fall. This provides us more variation in the data, which can help identify the Samuelson e¤ect. 4. All futures contracts in our sample expire at the same time, while other studies usually focus on goods with varying expiration dates. This study is also related to the growing literature on prediction markets, also known as “information markets”, “idea futures”, or “event futures”, in which participants trade contracts for a future event to make better business, social, and political decisions (Wolfers and Zitzewitz, 2006).4 Technically, Yoonew.com traded binary-option, or “winner-take- all”contracts where trading prices for a team represented the market-aggregated expected probability that the team made it to the Super Bowl.5 Existing studies are mainly interested in testing the market e¢ ciency hypothesis (Wolfers and Zitzewitz, 2004) in various settings including political elections (Wolfers and Leigh, 2002; Berg et al., 2008), business (Chen and Plott, 2002), sports (Debnath et al. 2003; Servan-Schreiber et al., 3 Although there exist spot markets (i.e., …rst and secondary ticket markets) for tickets to the Super Bowl, they are not team-speci…c. That is, these ticket holders are guaranteed to attend the event, regardless of which two teams make to the Super Bowl. Related, ticket prices in those markets generally do not ‡uctuate with any particular team’s performance in the season. 4 One of the most famous prediction markets is the Iowa Electronic Market (http://www.biz.iowa.edu/iem). See Wolfers and Zitzewitz (2004) and Tziralis and Tatsiopoulos (2007) for detailed surveys of this literature. 5 Wolfers and Zitzewitz (2004) discuss three main types of contracts traded in prediction markets. The other two types, index futures and spread betting, represent the mean and the median of the market expectation of a speci…c outcome, respectively. 3
2004), entertainments (Gruca, 2000; Pennock et al., 2001; Rosenbloom et al., 2006), education (Passmore et al. 2005), and health (Polgreen et al., 2007). In particular, our paper adds to the existing literature a new perspective in the pre- diction market for sports events. Two most related studies, Debnath et al. (2003) and Servan-Schreiber et al. (2004) test the market e¢ ciency theory with di¤erent focuses: the former analyzes the correlation between in-game predictions and the correct outcome in soccer and basketball games; the latter directly compares predictive accuracy between real- and play-money markets in NFL games. Our analysis advances the understanding of prediction markets for sports events in three aspects: (1) we not only provide addi- tional evidence for the market e¢ ciency theory in a unique sports prediction market, but we also explore how price volatility responds to new information, (2) the contracts traded at Yoonew.com essentially predicted the outcome of an entire football season, rather than the outcome of individual games during a season, and (3) econometrically, we employ dynamic panel estimation methods, taking into consideration both time-series and cross-sectional variation in the sample. The rest of the paper is organized as follows. Institutional facts and data are intro- duced in Section 2. We set up the empirical model and describe the estimation strategy in Section 3. Thereafter follows a discussion of the results in Section 4. Section 5 o¤ers some concluding remarks. 2 Institutional Facts and Data Inspired by Happel and Jennings (2002), two MIT graduates, Gerry Wilson and Hagos Mehreteab, launched Yoonew.com in 2004, which o¤ered an online platform for fans and brokers to exchange futures contracts for major sports events, such as NFL’s Super Bowl.6 The idea was to make these events more a¤ordable for the general public. Taking Super Bowl futures contracts as an example, contract holders usually paid a fraction of the full- price to the Super Bowl months ahead of the game, betting on their favorite teams making it to the …nal. Like paying insurance premia, most contract holders ended up losing the money that they had paid for the contracts (i.e., no “accident”has occurred), while those of the two …nalists ended up reaching a good deal (i.e., “accident” has occurred). The 6 Unfortunately, due to …nancial di¢ culties, Yoonew.com went out of business in early 2010. 4
company used the fund from losing contracts to purchase tickets to games (usually at the market price).7 2.1 Data Description We have obtained two data sets for our analysis. One consists of weekly futures prices (i.e., each Friday’s closing prices) of four seating areas (i.e., types A, B, C, and D) for all 32 teams listed at Yoonew.com during the 2008 NFL regular season. A futures contract corresponds to a seat in the Raymond James Stadium, Tampa, Florida, where the 2009 Super Bowl took place on February 1, 2009. As indicated in Table 1, the mean futures price is $258.63, a small fraction of a full-price Super Bowl ticket. Even when breaking down by seating area, the mean futures price for a seat in the best area is only $387.78. These are considerable savings for a futures contract holder if his or her team does make to the …nal (i.e., “winning”). On the other hand, the losses to contract holders are relatively moderate, making the exchange appealing to many fans and brokers alike. That is, as long as the expected payo¤ from “winning”exceeds that from “losing”, an investment in the exchange market is optimal. The other data set contains the information (mainly game results) on all games played during the 2008 NFL regular season (between Thursday September 4, 2008 and Sunday December 28, 2008) collected from the NFL’s o¢ cial website in the order of calender weeks.8 Most games took place on Sundays, with the rest on either Mondays, Thursdays, or Saturdays. To combine the two data sets, we re-de…ne the variable “week” as the duration be- tween a Friday and the following Thursday. As a result of this re-de…nition, our data cover 18 weeks in total.9 In e¤ect, in a given week, a team may have zero, one, or two games. For example, a team’s BYE week does not have any game played. In addition, if a team’s two consecutive games fall in the duration of the de…ned “week,”the following week then has no game played. As we will discuss below, when constructing the perfor- mance metrics, we use the previous week’s outcome for any week in which there is no game. Under our de…nition of week, week 1 only has the kick-o¤ game of that season. 7 See “Wait Till Next Year, but Lock in the Ticket Price Now” by Alan B. Krueger, The New York Times, February 2, 2006, for additional information about Yoonew.com. 8 Source: http://www.n‡.com/schedules?seasonType=REG&season=2008. 9 Note that a regular season lasts 17 calendar weeks, including a BYE week for each team. 5
Thus, our …nal data set includes games from week 2 (i.e., starting with Friday September 5, 2008) to week 18 (i.e., starting with Friday December 26, 2008) and has a total of 2068 observations.10 Sports events are ideal for studying prediction markets (Servan-Schreiber et al., 2004), because (1) high frequency of games during the regular season o¤ers su¢ cient information; (2) intense media reports generate su¢ cient public information traders need; and (3) market participants in this market have su¢ cient incentive and interest to trade contracts to the best of their knowledge. 2.2 Performance Measure De…nition The focus of our empirical analysis is to test the relationship between futures price volatil- ity and team performance, taking into consideration the timing e¤ect. E¤ectively, we estimate, in any given week, each team’s chance of getting into the play-o¤ games, and ultimately the Super Bowl, which depends on whether a team outperforms its oppo- nents, particularly within the same division. To de…ne the key variable, Performance, in our model, we construct several measures of it for robustness reasons, which include team i’s relative standing within division (dwwb), relative standing within conference (cwwb), rank within division (divisionrank), and rank within conference (conf rank). These measures are calculated based on a team’s current won-lost-tied record, pct, which win+0:5 tie is computed as the ratio of win+loss+tie where win=loss=tie denotes the number of games won/lost/tied, respectively, by team i up to week t:11 The higher the pct, the better a team’s performance. As indicated in Table 1, the mean pct is 0.51, ranging from 0 to 1 in the sample. The four performance measures are de…ned as follows: Following Tainsky and Winfree (2010), we de…ne two variables to measure a team’s relative standing during a given week t: 10 Some teams (i.e., those who obviously would not make to the play-o¤s) did not have futures prices listed during the last two weeks. In fact, week17 and week18 have only 76 and 72 observations, respec- tively. 11 Because of our week de…nition, there are cases where a team has the same pct for two consecutive weeks (e.g., one of them is BYE). Note that the following four performance metrics measure a team’s current strength relative to its opponents, whose win-lose-tie records may change during the team’s BYE week. As a result, the team’s performance metrics may still change even if it has no game in a given week. 6
pctit – dwwb is de…ned as t t to measure team i’s pct relative to other teams’in the same division, where t and t are the mean and the standard deviation of all teams’pct in the division at week t. It measures a team’s relative standing in the division. pctit – cwwb is de…ned as t t to measure team i’s pct relative to other teams’in the same conference, where t and t are the mean and the standard deviation of all teams’pct in the conference at week t, respectively. It measures a team’s relative standing in the conference. We adopt a simpli…ed version of the NFL o¢ cial tie break rules, mainly: (1) won- lost-tied record, or pct (2) conference combined rank, and (3) all combined rank, in such order, to construct the next two performance measures.12 Next, we explain in detail how the latter two tie-break tools are created. On one hand, we rank teams within a conference from 1 through 16 according to their accumulative points scored by week t, which we call “conference points scored rank”; the higher the accumu- lative points scored, the lower the rank (i.e., better performance). Similarly, we rank teams within a conference from 1 through 16 according to their accumulative points allowed, which we call “conference points allowed rank”; the lower accumu- lative points allowed, the lower the rank (i.e., better performance). Next, we create “conference combined rank” (i.e., the second tie-break tool) by summing up “con- ference points scored rank” and “conference points allowed rank”. On the other hand, based again on their accumulative points scored and accumulative points al- lowed, we rank all teams within the entire league from 1 through 32 for “all points scored rank” and “all points allowed rank”, respectively. Then, by adding these two ranks, we obtain “all combined rank”(i.e., the third tie-break tool). We are now at the position to explain the next two performance measures. In each of 17 spreadsheets in an Excel …le, one for a week, we sort all teams by division 12 For the simplicity reason, we do not use the complete NFL o¢ cial tie break rules for our weekly rankings. Our simpli…ed version produces nearly identical rankings to the actual outcome of the 2008 regular season. This is expected because most omitted o¢ cial tie-break rules do not apply to the early weeks in the season, due to, for example, lack of common opponents played and so on, and also because ties become less common as the season progresses. The complete list of the NFL o¢ cial tie break rules can be found at the following link: http://www.n‡.com/standings/tiebreakingprocedures. 7
and then by conference. We then create one column for each tie break tool. In the next two columns, we …ll in the following two ranks: – divisionrank is de…ned as the rank within the division. Based on game out- comes up to week t, we use the afore-mentioned tie-break tools to construct weekly division ranks. In the …nal data set, divisionrank ranges from 1 to 4. – conf rank is de…ned as the rank within the conference. Based on game out- comes up to week t, we use the same procedure to rank all teams within each conference. In the …nal data set, conf rank ranges from 1 through 16. Teams of division champion always rank the top four in conf rank and the remaining 12 teams rank 5 through 16.13 3 Empirical Model We are interested in modeling how futures prices respond to changes in the team’s per- formance and hence the probability of getting into the Super Bowl, or Pijt = 0t + 1 Pij;t 1 +( 20 + 21 W KLF Tt ) P erf ormanceit + 3 F OW IN %it + ui + vj + "ijt : (1) where 0t is a weekly dummy controlling for shocks that a¤ect all teams in the same way. Pijt is the closing futures price for team i’s futures contract on a ticket of seat type j to the Super Bowl at week t, and Pij;t 1 is the lagged dependent variable. Note that current futures price, Pijt , may be related to that in the last period, Pij;t 1 . Figure 1 shows price dynamics of selected teams from both conferences, including worst teams, #1 play-o¤ seeds, and conference champions.14 W KLF Tt is de…ned as the number of weeks left before the Super Bowl at week t. P erf ormanceit denotes team i’s performance metrics at week t. As this is the key variable in our model, we construct four measures of it for robustness reasons. See Section 13 It is possible that a division number two with a better record ranks worse than a division champion. For example, in week 8, AFC east number two, New England Patriots, ranked number 5 with pct of 0.67, while AFC west champion, Denver Broncos, ranked number 4 with pct of 0.57. 14 In Figure 1, we use seating area A as an example, but similar trends are expected for all other seating areas. 8
2.3 for the detailed discussion on de…ning these performance measures. F OW IN %it is team i’s remaining opponents’current average pct in the regular season to measure the team’s future rivals’strength at week t. On average, stronger (weaker) future opponents will collectively have a negative (positive) e¤ect on team i’s current futures price at week t. Finally, ui denotes the team …xed e¤ects and vj denotes the seating area …xed e¤ects. Table 1 reports the summary statistics of the variables used in the analysis. Pijt ranges from $1 to $2,614.67, with the mean of $258.63 and standard deviation of $320.21. Because this study focuses on the regular season, W KLF T ranges between 5 to 21 weeks to the Super Bowl. Variables pct, dwwb, cwwb, and F OW IN % are de…ned as ratios, thus all ranging between 0 and 1. As expected, divisionrank ranges from 1 to 4 and conf rank from 1 to 16. Our econometric strategy is to test several existing theories in a novel setting. The estimation of 20 tests the market e¢ ciency theory (e.g. Karali and Thurman, 2009). If the market is e¢ cient, futures price rises after winning a game and declines after losing a game, or 20 > 0. More interestingly, we test whether the Samuelson e¤ect is present in our data, or to examine how the timing variable a¤ects the e¤ect of performance on futures price, which is captured by the interaction term between W KLF T and P erf ormance. To re‡ect the Samuelson e¤ect, game outcomes closer to the Super Bowl (i.e., W KLF T decreases) would have a larger e¤ect on a team’s futures price than the previous week, or increasing volatility as the delivery date nears. Thus, that 20 and 21 having opposite signs can be considered supporting evidence for the Samuelson e¤ect. The interaction term captures the additional timing e¤ect of game outcomes on futures price, while the total e¤ect of winning (losing) a game later in the season would be magni…ed through the term 20 + 21 . Previous studies focus on testing the Samuelson e¤ect in commodity futures markets, not in sports markets. This is the main contribution of our paper. 3.1 Estimation Strategy Along with the fact that the lagged dependent variable appears on the right-hand-side of equation (1), our sample has a short time dimension (16 weeks) but a large cross-section dimension (32 4 or 128 team-seat combinations), making it suitable for employing the Arellano-Bond linear dynamic panel-data estimation method. Following the Arellano-Bond procedure, we take …rst-di¤erence of equation (1) to 9
remove the two panel-level …xed e¤ects (i.e., the team and seat …xed e¤ects), or 4Pijt = 4 0t + 1 4Pij;t 1 + 20 4P erf ormanceit + 21 4 (W KLF Tt P erf ormanceit ) + 3 4F OW IN %it + 4"ijt : (2) where 4Pijt = Pij;t Pij;t 1 and so on and 4"ij;t = "ij;t "ij;t 1 . Our sample includes data from week 2 through week 18, but because of …rst-di¤erencing, we now only have 16 weeks of data for the estimation. The pooled OLS (POLS) estimators from equation (2) are inconsistent given that, by construction, 4Pij;t 1 is correlated with 4"ijt , as well as the serial correlation between the di¤erenced error terms, 4"ijt and 4"ij;t 1 . Arellano and Bond (1991) propose a full GMM estimation, which uses the lagged endogenous and exogenous variables as instruments to form moment conditions. In the next section, we apply the two-step Arellano-Bond GMM estimation to equation (2), accounting for the possibility that 4P erf ormanceit , 4 (W KLF Tt P erf ormanceit ) and 4F OW IN %it are endogenous. In the …rst step, the identity matrix is used as the weighting matrix in the GMM objective function to obtain a consistent but ine¢ cient estimator. In the second step, residuals from the …rst step are used to compute the optimal weighting matrix in the GMM objective function. The resulting estimator from this step is both consistent and e¢ cient.15 As noted by Arellano and Bond (1991), however, though the variance-covariance estimates from this two-step procedure are consistent in theory, in practice, they are seriously biased in this particular context. Thus, we report the Windmeijer bias-corrected (WC) robust standard errors in the estimation, which are robust to both autocorrelation and heteroskedasticity. In addition, these standard errors are also adjusted for clustering to account for possible dependence within each team-seat type combination (i.e., group). 4 Results Applying one performance measure for each model speci…cation, we report the Arellano- Bond estimation results in columns (2), (4), (6), and (8) in Table 2. The results of the Arellano-Bond test for serial correlation in the …rst-di¤erenced errors are also presented 15 See, for example, Greene (2002) and Wooldridge (2010) for detailed discussions on the Arellano-Bond GMM estimation. 10
in Table 2.16 All tests of second-order autocorrelation are satisfactory. For comparison, we also estimate equation (1) using OLS with standard errors calculated by using the Newey-West heteroskedasticity and autocorrelation consistent (HAC) covariance matrix. These results are reported in columns (1), (3), (5), and (7) of Table 2. The lagged dependent variables are all statistically signi…cant at the 1% level in all columns of Table 2. Also, F OW IN % has the expected negative sign in Table 2, except for columns (1), (2), and (5), but remains statistically insigni…cant throughout. As expected, in columns (1) through (4), we have negative signs for ranking variables, divisionrank and confrank, indicating that lower rank (i.e., better performance) is asso- ciated with a higher futures price. In general, the Arellano-Bond GMM estimates are larger than the Newey-West estimates (Wooldridge, 2010). More speci…cally, as a team moves up one division rank, its average futures price rises by $56.23 in column (1) and by $104.67 in column (2); as a team moves up one conference rank, the price rises by $16.62 in column (3) and by $30.57 in column (4). With one rank di¤erence, we would expect a larger price change for division rank than for conference rank, since division ranks have a much smaller range (i.e., 1 through 4) than conference ranks (i.e., 1 through 16). In columns (5) and (6), as a team’s relative standing within a division rises by one percentage point, its futures prices also rise by $0.99 and $1.99, respectively; in columns (7) and (8), as a team’s relative standing within the conference rises by one percentage point, its futures prices also rise by $0.87 and $1.68, respectively. All estimates suggest that the futures market in the sample operates e¢ ciently during the 2008 NFL regular season. The conclusion is robust to various performance measures. Now we turn to the interaction terms between performance measures and the timing variable in Table 2, which indicate the result of testing the Samuelson e¤ect. Since wklef t de…nes as the number of weeks left before the Super Bowl, the value of the variable becomes smaller as we move closer to the event. For each performance measure, the coe¢ cient for the interaction term has the opposite sign as the coe¢ cient for the performance measure, suggesting supporting evidence for the Samuelson e¤ect. Regarding the magnitude of the Samuelson e¤ect, as a team moves up one rank in the division, its 16 Conventional practice often reports test statistics of the Sargan test for overidentifying restrictions. However, the asymptotic distribution of this test is unknown when the error terms are heteroskedastic (Arellano and Bond, 1991; Wooldridge, 2010). Thus, we do not perform the Sargan test under the assumption of heteroskedasticity in the analysis. 11
futures price rises by an additional $1.94 in column (1) and $6.01 in column (2) per week as the regular season progresses. Similar conclusions can be reached from estimation results using other performance measures. In columns (3) and (4), as a team moves up one rank in the conference, its mean futures price increases by an additional $0.51 and $1.54, respectively, per week during the regular season, although it is statistically insigni…cant. Moving to columns (5) and (6), the e¤ects of an increase in the relative standing within a division are $0.03 and $0.09 per week, respectively, considering a percentage increase in both measures. In the last two columns of Table 2, an increase in the relative standing within the conference adds another $0.02 and $0.07 per week as we approach the end of the regular season. Again, the estimates all have the expected sign, indicating the presence of the Samuelson e¤ect. 4.1 Robustness Check For the robustness reason, we also de…ne a dummy variable to measure time to delivery, N earw , as one when the number of days to the Super Bowl is less than 60 days and zero otherwise.17 In this case, we expect 20 and 21 in equation (1) to have the same sign in support of the Samuelson e¤ect.18 We report both the Newey-West and the Arellano-Bond estimation results, along with post-estimation test statistics, in Table 3. All estimates remain qualitatively the same as in Table 2. In columns (1) and (2), moving up one rank in the division increases the average futures price by $28.16 and by $28.10, respectively; if such an movement occurs within 60 days of the Super Bowl, the price rises by an additional $12.80 in column (1) and by $20.50 in column (2), making the total e¤ect of moving up one rank in the division on futures price to be $40.96 and $48.60, compared to when the Super Bowl is still more than 60 days out. Similar conclusions can be reached from estimation results using other performance measures. In columns (3) and (4), as a team moves up one rank in the conference within 60 days, its mean futures price increases by an additional $3.94 and $6.07, respectively, making the total e¤ect of better performance in the order of $12.85 and of $16.96, respectively. In columns 17 We have also used alternative de…nitions of N earw , and the regression results remain qualitatively the same. 18 By de…nition, W KLF T and N ear move the opposite directions. The former decreases continuously (at the increment of 1) and the latter increases discretely (from 0 to 1) as the regular season progresses. 12
(5) through (8), the key estimates all have the expected signs, although two become statistically insigni…cant. As another robustness check, we drop observations with futures prices less than $10 and perform the same estimation in a subsample of 1,661.19 As indicated in Table 4, all results remain qualitatively the same as in Table 2. For example, moving up one rank in the division increases a team’s futures price, on average, by $69.72 in column (1) and by $127.73 in column (2); there is an additional increase of $2.75 in column (1) and of $7.94 in column (2) per week if a team moves up one rank within the division during the regular season. In general, our analysis …nd support for the Samuelson e¤ect using this novel data set, and the result is robust to multiple performance measures, various model speci…cations, and di¤erent subsamples. 5 Conclusions In this study, we test the market e¢ ciency theory and the Samuelson e¤ect in a novel setting where futures contracts for sports events are exchanged. Using the dynamic panel estimation, our analysis suggests that the exchange market for futures contracts of sports events is e¢ cient and …nds supportive evidence for the Samuelson e¤ect. These …ndings are robust to a number of performance measures constructed based on game outcomes during the regular season and to several model speci…cations. Furthermore, this paper also advances our understanding of the prediction market for sports events. Studies show that these prediction markets are more accurate in forecasting than survey and polls (Chen and Plott, 2002; Berg et al., 2008). Despite its short-lived history, Yoonew.com o¤ered a valuable opportunity of applying predictive tools to sports events. Our analysis indicates that Yoonew.com was an e¢ cient trading market; that is, bids rose when the probability of winning a spot in the Super Bowl rose. This con…rms that accurate prediction prevails even in a thin market with “relatively small trading population”(Wolfers and Zitzewitz, 2004). 19 The regression results also remain qualitatively the same when we use subsamples excluding obser- vations with di¤erent threshold values. 13
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1500 500 400 close close 1000 300 200 100 500 01sep2008 01oct2008 01nov2008 01dec2008 01jan2009 01sep2008 01oct2008 01nov2008 01dec2008 01jan2009 newdate newdate Arizona: NFC Champion Pittsburgh: AFC Champion 150 60 50 100 40 close close 30 50 20 10 0 01sep2008 01oct2008 01nov2008 01dec2008 01sep2008 01oct2008 01nov2008 01dec2008 newdate newdate Detroit: Worst in NFC Kansas City: Worst in AFC 2000 2500 1500 2000 close 1000 close 1500 500 1000 0 500 01sep2008 01oct2008 01nov2008 01dec2008 01jan2009 01sep2008 01oct2008 01nov2008 01dec2008 01jan2009 newdate newdate New York Giants: NFC Play-off #1 Seed Tennessee: AFC Play-off #1 Seed Figure 1. Selected Teams' Futures Prices during the Regular Season (Seat Type: A) 17
Table 1. Summary Statistics Variable Obs Mean Std. Dev. Min Max close 2068 258.63 320.21 1 2614.67 break down by seating area seating A 517 387.78 444.25 2.92 2614.67 seating B 517 241.92 281.71 2.48 1600.87 seating C 517 212.71 247.01 2.41 1388.55 seating D 517 192.13 222.43 1 1253.01 wklft 2068 13.39 5 5 21 near 2068 0.20 0 0 1 pct 2068 0.51 0.28 0 1 divisionrank 2068 2.45 1.11 1 4 wkdrank 2068 33.17 19.98 5 84 confrank 2068 8.24 4.58 1 16 wkcrank 2068 112.20 77.54 5 336 cwwb 2068 0.05 0.96 -2.35 2.23 wkcwwb 2068 0.26 13.72 -36.81 33.04 dwwb 2068 0.04 0.86 -1.5 1.5 wkdwwb 2068 0.22 12.29 -31.5 31.50 FOWIN% 2068 0.46 0.15 0.00 0.92 18
Table 2. Arellano-Bond Estimation of Testing the Samuelson Effect (Using Continuous Timing Variable) (1) (2) (3) (4) (5) (6) (7) (8) VARIABLES Newey-West Arellano-Bond Newey-West Arellano-Bond Newey-West Arellano-Bond Newey-West Arellano-Bond L.close 0.78*** 0.55*** 0.77*** 0.52*** 0.77*** 0.50*** 0.78*** 0.51*** (0.024) (0.070) (0.024) (0.083) (0.024) (0.031) (0.024) (0.053) divisionrank -56.23*** -104.67*** (7.674) (38.292) wklft*divisionrank 1.94*** 6.01*** (0.523) (2.103) confrank -16.62*** -30.57*** (2.243) (7.866) wklft*confrank 0.52*** 1.54*** (0.142) (0.363) dwwb 99.09*** 198.70*** (11.920) (24.312) wklft*dwwb -2.81*** -9.16*** (0.748) (1.531) cwwb 87.01*** 168.28*** (11.724) (64.888) wklft*cwwb -1.99*** -7.08*** (0.711) (2.019) FOWIN% 2.44 22.44 -23.51 -21.13 4.11 -6.94 -29.27 -50.98 (26.248) (34.475) (26.038) (62.209) (25.546) (68.424) (25.662) (100.258) Team Fixed Effects Y Y Y Y Seat Fixed Effects Y Y Y Y Weekly Dummies Y Y Y Y Y Y Y Y AR1a -4.81 -4.66 -5.05 -4.79 p-value (0.00) (0.00) (0.00) (0.00) AR2a .43 0.73 0.81 0.64 p-value (0.67) (0.47) (0.42) (0.53) Observations 1,940 1,428 1,940 1,428 1,940 1,428 1,940 1,428 Number of Groups/ R2 0.8937 128 0.8942 128 0.8962 128 0.8943 128 Heteroskedastic and autocorrelation-consistent (HAC) standard errors in parentheses in columns (1), (3), (5), and (7). The Windmeijer bias-corrected (WC) robust standard errors in parentheses in columns (2), (4), (6), and (8). Statistical levels of significance: *** p
Table 3. Arellano-Bond Estimation of Testing the Samuelson Effect (Using Timing Dummy Variable) (1) (2) (3) (4) (5) (6) (7) (8) VARIABLES Newey-West Arellano-Bond Newey-West Arellano-Bond Newey-West Arellano-Bond Newey-West Arellano-Bond L.close 0.78*** 0.58*** 0.78*** 0.55*** 0.78*** 0.54*** 0.78*** 0.54*** (0.025) (0.032) (0.025) (0.051) (0.025) (0.057) (0.025) (0.089) divisionrank -28.16*** -28.10*** (3.474) (6.753) Near*divisionrank -12.80** -20.50*** (5.380) (6.575) confrank -8.91*** -10.89*** (1.089) (4.071) Near*confrank -3.94*** -6.07*** (1.367) (1.593) dwwb 57.06*** 73.78*** (5.660) (27.853) Near*dwwb 18.27*** 33.76 (6.464) (49.334) cwwb 55.60*** 67.91 (6.660) (150.452) Near*cwwb 16.05** 28.72*** (6.255) (5.757) FOWIN% 3.91 19.74 -15.25 -5.39 7.01 -3.65 -21.81 -20.10 (26.842) (22.991) (26.923) (29.657) (26.209) (1,050.338) (26.752) (486.159) Team Fixed Effects Y Y Y Y Seat Fixed Effects Y Y Y Y Weekly Dummies Y Y Y Y Y Y Y Y AR1a -5.05 -5.10 -4.98 -4.47 p-value (0.00) (0.00) (0.00) (0.00) AR2a .42 0.81 0.35 0.66 p-value (0.67) (0.42) (0.73) (0.51) Observations 1,940 1,428 1,940 1,428 1,940 1,428 1,940 1,428 Number of Groups/R2 0.8933 128 0.8938 128 0.8957 128 0.8941 128 Heteroskedastic and autocorrelation-consistent (HAC) standard errors in parentheses in columns (1), (3), (5), and (7). The Windmeijer bias-corrected (WC) robust standard errors in parentheses in columns (2), (4), (6), and (8). Statistical levels of significance: *** p
Table 4. Arellano-Bond Estimation of Testing the Samuelson Effect in a Subsample (Using Continuous Timing Variable) (1) (2) (3) (4) (5) (6) (7) (8) VARIABLES Newey-West Arellano-Bond Newey-West Arellano-Bond Newey-West Arellano-Bond Newey-West Arellano-Bond L.close 0.767*** 0.55*** 0.753*** 0.51 0.751*** 0.51*** 0.742*** 0.46*** (0.025) (0.127) (0.026) (0.451) (0.025) (0.137) (0.027) (0.096) divisionrank -69.723*** -127.73** (9.083) (51.867) wklft*divisionrank 2.754*** 7.94*** (0.626) (2.637) confrank -24.470*** -45.28 (3.154) (48.914) wklft*confrank 0.981*** 2.85 (0.202) (4.523) dwwb 124.814*** 220.27** (14.503) (102.545) wklft*dwwb -4.281*** -11.64*** (0.922) (1.566) cwwb 168.290*** 330.37 (20.070) (460.244) wklft*cwwb -6.162*** -19.15 (1.229) (20.940) FOWIN% 6.459 36.57 -22.129 11.80 7.678 18.37 -48.307* -54.65 (30.287) (232.176) (29.210) (364.185) (29.201) (160.537) (27.991) (295.166) Team Fixed Effects Y Y Y Y Seat Fixed Effects Y Y Y Y Weekly Dummies Y Y Y Y Y Y Y Y AR1a -3.98 -1.67 -3.64 -4.30 p-value (0.00) (0.09) (0.00) (0.00) AR2a .16 0.34 0.46 0.44 p-value (0.87) (0.73) (0.65) (0.66) Observations 1,661 1,144 1,661 1,144 1,661 1,144 1,661 1,144 Number of Groups/ R2 0.8830 107 0.8843 107 0.8864 107 0.8858 107 Heteroskedastic and autocorrelation-consistent (HAC) standard errors in parentheses in columns (1), (3), (5), and (7). The Windmeijer bias-corrected (WC) robust standard errors in parentheses in columns (2), (4), (6), and (8). Statistical levels of significance: *** p
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