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SOFT POWER
LOOK 33/49 BURGUNDY LEATHER COAT SPORTMAX FW 2020
LOOK 5/49 KNITTED TOTAL LOOK READY TO WEAR COLLECTION
SPORTMAX.COM
LOOK 32/49 POWDER PINK PLEATED BLOUSE SPORTMAX FW 2020
LOOK 16/49 NAVY WOOLEN COAT READY TO WEAR COLLECTION
SPORTMAX.COM
Rimadesio Velaria pannelli scorrevoli,
Eos mensole.
Design Giuseppe Bavuso
visit us at maxmara.com
Fashion Fall/Winter Issue
MILAN FASHION WEEK MAX MARA, SPORTMAX FALL/WINTER SHOWS 6
EDITOR’S PICKS SEASONAL SHOPPING DIRECTORY 15
SOFT SPECIAL GUEST GEMMA CHAN 26
POWER FIND “RE-FIND” WEEKEND MAX MARA SIGNATURE COLLECTION 34
GLOBAL NEWS BREAKING NEWS & FASHION NEWS 38
MAX MARA NEW CHAPTER 43
PORTRAIT OF TODAY. IN MAX MARA WINTER ALCHEMY 50
COPERTINA. CAPPOTTO IN
CAMMELLO CON MANICHE MAX MARA ACCESSORI METROPOLIS 58
COUTURE A RUCHES. COLLO
ALTO IN SOTTILE TRICOT DI MAX MARA PRE-FALL MY OWN NEW STYLE 68
PURA LANA. BANGLE A CATENA.
TUTTO MAX MARA. PHOTO MAX MARA TUXEDO JUNCTION 78
BRIGITTE NIEDERMAIR.
MAX MARA ATELIER MEMORIES OF TOMORROW 84
PORTRAIT OF TODAY. ON THE
COVER. THREE QUARTER LEN-
GTH COAT IN PURE CAMELHAIR
MAX MARA STUDIO STYLE SET 92
WITH RENAISSANCE SLEEVES.
LIGHTWEIGHT KNIT TURTLE-
MAX MARA STUDIO CASTING TIME 100
NECK IN PURE WOOL. GOLD ME-
TAL BRACELET. ALL MAX MARA. MAX MARA STUDIO MY BOYFRIEND (JACKET) 108
PHOTO BRIGITTE NIEDERMAIR.
SPORTMAX DENIM CULTURE J FACTOR 116
WEEKEND MAX MARA ON THE ROAD 122
ZOOM ON THE ART OF TAILORING 135
MAX MARA
Max Mara Fashion Show
(New) Romantic Journey
Guest Editor, Gianluca Longo
R
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MAX MARA MM 8 9 MM
SPORTMAX
Sportmax Fashion Show
Into The Future
Guest Editor, Helen Nonini
I
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SPORTMAX MM 12 13 MM
MÚËƊT¢¶È°
TEDDY COAT AVVOLGENTE IN
LANA E ALPACA COLOR BIACCA
(MAX MARA). T-SHIRT IN JERSEY
DI COTONE. (‘S MAX MARA).
PANTALONI MARINA IN VELLU-
TO DI COTONE. COLLANA CON
PENDENTE TRASFORMABILE
IN SPILLA (TUTTO MAX MARA).
SHOOTING MODA. ALVARO
BEAMUD CORTÉS.
COZY CHALK WHITE TEDDY COAT
IN WOOL AND ALPACA (MAX
MARA). T-SHIRT IN
COTTON JERSEY (‘S MAX MARA).
COTTON VELVET NAUTICAL
PANTS. THE PENDANT NECKLA-
CE CAN BE TRANSFORMED INTO
A BROOCH (ALL MAX MARA).
FASHION SHOOT BY ALVARO
BEAMUD CORTÉS.
EDITOR’S PICKS
Fall/Winter Trends:
MENSWEAR MIX
GLOBETROTTER CHIC
RED CARPET EVERYDAY
PRINTS-À-PORTER
NEUTRAL TERRITORY
15 MM
New Shopping ¢ËÕ½Ëï
TOWN & COUNTRY. 1. PER LA MODELLA.
1 2 BLAZER IN TWEED DI LANA (MAX MARA).
GONNA MIDI IN DRAP DI PURA LANA.
CAMICIA IN CRÊPE DE CHINE (MAX MARA
STUDIO). BORSA CROSSBODY IN PELLE
CON PARTICOLARI IN TESSUTO PRINCIPE
DI GALLES (WEEKEND MAX MARA).
CUISSARDS IN PELLE (MAX MARA).
2. BLAZER REVERSIBILE IN DOUBLE DI
LANA E CASHMERE PRINCIPE DI GALLES
CON INTERNO PIED-DE-POULE.
3. PANTALONI IN LANA CHECK.
4. CAMICIA IN TWILL DI SETA CON POL-
SINI A COROLLA. 5. GONNA GODET IN
TWEED CON BOTTONI LATERALI.
6. IMPECCABILE BLAZER SARTORIALE
DOPPIOPETTO IN LANA E CASHMERE.
7. CINTURA IN CUOIO CON PROFILI
SFUMATI. 8. CHELSEA BOOTS IN PELLE
STAMPA RETTILE. 9. ELEGANTI OREC- MENSWEAR MIX
3
M
&(New Shopping Directory
1
2
3
FOLK ROAD SHOW. 1. SHOPPER IN PELLE
CON DOPPI MANICI DESIGN. 2. CAPPOTTO
COCOON IN LANA E ALPACA VICHY. 3. PER LA
MODELLA. CAPPOTTO DOPPIOPETTO IN TWEED
DI LANA CHEVRON (WEEKEND MAX MARA). ABITO
SVASATO IN ORGANZA RICAMATA (‘S MAX MARA).
CAPPELLO IN FELTRO. FOULARD IN LANA PIED-
DE-POULE. (TUTTO WEEKEND MAX MARA). BO-
OTIES DI PELLE COL TACCO. ORECCHINI BIJOUX.
(TUTTO MAX MARA). 4. GONNA IN FLANELLA DI
G
LANA. 5. GILET MASCHILE IN JERSEY DI LANA AN-
TRACITE. 6. MUSKETEERS BOOTS IN PELLE BLACK
CON RISVOLTI DI TESSUTO IN TINTA. 7. LUNGHI
ORECCHINI “LOTUS” D’ORO GIALLO CON STELLI-
NE DI DIAMANTI E PENDENTI IN QUARZI SMOKEY,
ONICE, PIETRA DI LUNA BLUSH E TORMALINE,
CHARLOTTE LYNGGAARD FOR OLE LYNGGAARD
COPENHAGEN (WWW.OLELYNGGAARD.COM).
8. BLUSA IN GEORGETTE CON PLASTRON PLISSÉ.
NELLA PAGINA ACCANTO. CARDIGAN IN LAMB-
SWOOL DI LANA A DISEGNI FOLK SFUMATI CON
4
DECORI DI FRANGE. (WEEKEND MAX MARA). MINI
CARDIGAN IN MOHAIR TRICOT. (‘S MAX MARA).
GONNA PANTALONE DI LANA. (MAX MARA STU-
DIO). CINTURA IN PELLE TRESSÉ. POCHETTE IN
PELLE CON TRACOLLINA A CATENA. BOOTIES IN
FAUX CROCO. (TUTTO MAX MARA).
FOLK ROAD SHOW. 1. LEATHER TOTE WITH
DOUBLE HANDLES. 2. COCOON COAT IN WOOL
AND ALPACA VICHY CHECK. 3. ON THE MODEL,
DOUBLE BREASTED COAT IN WOOL CHEVRON
TWEED (WEEKEND MAX MARA). FLARED DRESS
IN EMBROIDERED ORGANZA (‘S MAX MARA). FELT
5
HAT. FOULARD SCARF IN WOOL HOUNDSTOOTH.
(ALL WEEKEND MAX MARA). HEELED BOOTIES.
BIJOUX EARRINGS (ALL MAX MARA). 4. SKIRT IN
WOOL FLANNEL. 5. MEN’S STYLE VEST IN AN-
THRACITE COLORED WOOL JERSEY. 6. LEATHER
MUSKETEER BOOTS WITH FABRIC CUFFS.
7. LONG “LOTUS” EARRINGS IN YELLOW GOLD
WITH DIAMOND STARS AND SMOKY QUARTZ,
ONYX, BLUSH MOONSTONE AND TOURMALINE
DROPS. CHARLOTTE LYNGGAARD FOR OLE
LYNGGAARD COPENHAGEN. (WWW.OLELYNG-
7
GAARD.COM). 8. BLOUSE IN GEORGETTE WITH
PLEATED BIB. OPPOSITE PAGE. CARDIGAN IN
NUANCED FOLK PRINTED LAMBSWOOL WITH
6
FRINGE DETAIL (WEEKEND MAX MARA).
GLOBETROTTER CHIC MINI CARDIGAN IN MOHAIR KNIT (‘S MAX MARA).
SKIRT PANTS IN WOOL (MAX MARA STUDIO).
BRAIDED LEATHER BELT. LEATHER POCHETTE
CLUTCH WITH CHAIN SHOULDER STRAP.
BOOTIES IN FAUX CROC (ALL MAX MARA).
MM 18 8 19 MMNew Shopping Directory
1 2
WOMAN IN RED. 1. PER LA
MODELLA. MINIMAL COAT IN
DOUBLE DI LANA CON CINTURA
IN TEMA. (MAX MARA STUDIO).
T-SHIRT IN JERSEY DI COTONE
“WILLIAM WEGMAN”. PANTALONI
IN LANA CAMMELLO E CASHME-
RE. CAPPELLO STREET STYLE IN
CASHMERE. (TUTTO MAX MARA).
R
2. TEDDY COAT IN LANA E ALPACA
COLOR RUBINO. TOCCO LUXURY,
LA FODERA IN BEMBERG CUPRO,
PREGIATA FIBRA GENTILE ED
ECO-FRIENDLY. 3. PULL IN LANA
E SETA A COSTINE. 4. BLAZER
SARTORIALE IN VELLUTO COLOR
PORPORA. 5. COLLANA A NODO
MARINIER IN CRISTALLI. 6. PAN-
TALONI IN PURA LANA A SIGA-
RETTA. NELLA PAGINA ACCANTO.
BLAZER MASCHILE IN PURA LANA
COLOR CARMINIO. ABITO TUBINO
DI LANA IN TINTA. CAMICIA DI SETA
CON COLLO A FIOCCO. (TUTTO
3 MAX MARA STUDIO). BORSA IN
PELLE STAMPA COCCO. SCARPE
MARY JANE IN FAUX CROCCO.
(TUTTO MAX MARA).
THE WOMAN IN RED. 1. ON
THE MODEL. MINIMALIST COAT
IN DOUBLE FACE WOOL WITH
MATCHING BELT (MAX MARA
STUDIO). “WILLIAM WEGMAN”
T-SHIRT IN COTTON JERSEY.
PANTS IN WOOL, CAMEL AND
CASHMERE. STREET-STYLE BEA-
NIE HAT IN CASHMERE (ALL MAX
MARA). 2. TEDDY COAT IN RUBY
RED WOOL AND ALPACA WITH LU-
XURY TOUCH OF PRECIOUS AND
ECO-FRIENDLY BEMBERG CUPRO
4 5
LINING. 3. RIBBED SWEATER IN
WOOL AND SILK. 4. TAILORED
BLAZER IN CRIMSON VELVET.
5. CRYSTAL NAUTICAL KNOT
NECKLACE. 6. CIGARETTE PANTS
IN PURE WOOL. OPPOSITE PAGE.
MENSWEAR BLAZER IN CRIM-
SON WOOL. MATCHING SHEATH
RED CARPET EVERYDAY
DRESS. SILK PUSSYBOW BLOUSE.
(ALL MAX MARA STUDIO). BAG IN
FAUX CROC LEATHER. FAUX CROC
MARY JANES. (ALL MAX MARA).
MM 20
6 21 MMNew Shopping Directory
1 2
3
MONOCHROME PRINTS. 1. PER LA
MODELLA. ABITO ARRICCIATO IN
TWILL DI PURA SETA A STAMPE ISPI-
RAZIONE SEVENTIES. (‘S MAX MARA).
PASTICCINO BAG IN TECNO RASO A
P
MAXI PIED-DE-COQ. COLLANA CON
CHARMS A MONETE. (WEEKEND MAX
MARA). SCARPE MASCHILI CON
LACCETTI ALLA CAVIGLIA. CERCHIET-
TO IN SETA STAMPATA. (TUTTO MAX
MARA). 2. TRAPEZE DRESS IN TWILL
4 DI SETA PATCHWORK. 3. POCHETTE
DI PELLE CON LOGO. 4. T-SHIRT IN
JERSEY DI COTONE CON STAMPA
“ROSA DEI VENTI”. 5. TABLIER DRESS
IN RASO DI PURA SETA A TWEED
PRINTS. 6. CIABATTINE IN PELLE CON
FASCIA IN MAXI PAILETTES E TACCO A
BOULE DI METALLO. 7. BLUSA IN SETA
MACULATA BLACK&WHITE CON COL-
LO A FIOCCO. 8. BANDANA IN TWILL
DI SETA. NELLA PAGINA ACCANTO.
ABITO IN TWILL DI SETA A MICRO
DISEGNI MARINA. CARRÉ DI SETA.
CINTURA IN PELLE. GHILLIE SHOES DI
PELLE. (TUTTO MAX MARA).
MONOCHROME PRINTS. 1. ON THE
MODEL. GATHERED DRESS IN 70s
INSPIRED SILK TWILL PRINT (‘S MAX
MARA). TECHNO SATIN PASTICCINO
BAG IN MAXI HOUNDSTOOTH PRINT.
5 NECKLACE WITH COIN CHARMS.
(WEEKEND MAX MARA). MEN’S
STYLE SHOES WITH ANKLE TIES.
SILK PRINTED HEADBAND. (ALL
MAX MARA). 2. TRAPEZE DRESS IN
PATCHWORK PRINTED SILK TWILL.
3. LEATHER CLUTCH WITH LOGO.
4.“WIND ROSE” PRINTED COTTON
JERSEY T-SHIRT. 5. SILK SATIN
6 7 APRON DRESS IN TWEEDY PRINT.
6. LEATHER MULES COVERED IN
PAILLETTES WITH METAL KITTEN
HEELS. 7. BLACK & WHITE ANIMALIER
PRINTS-À-PORTER
PRINTED SILK PUSSYBOW BLOUSE.
8. BANDANA IN SILK TWILL. OPPOSI-
TE PAGE. DRESS IN TINY NAUTICAL
PRINTED SILK TWILL. SILK FOULARD.
LEATHER BELT. LACE-UP LEATHER
GHILLIE SHOES. (ALL MAX MARA).
8 23 MMNew Shopping Directory
2 3
1
EARTHY ELEGANCE. 1. CINTURA IN COC-
CO STAMPATO CON FIBBIA SQUADRATA.
2. BOYFRIEND JACKET IN DRAP DI PURO
CAMMELLO. LA FODERA È IN PREGATO
BEMBERG CUPRO. 3. PER LA MODELLA.
BLAZER FEMMINILE IN LANA E CASHMERE
SU CROPPED PANTS IN DRAP DI PURA
LANA IN TEMA. TURTLENECK IN TRICOT 4
N
DI LANA E SETA. (TUTTO MAX MARA
STUDIO). COME COLLANA, CINTURA A
CATENA. ORECCHINI DESIGN IN PLEXI E
METALLO. BORSA IN PELLE CON IM-
PUNTURA MAXMARAGRAM. SCARPE DI
PELLE CON TACCO E PLATEAU. (TUTTO
MAX MARA). 4. PANTS CULOTTE IN LANA
CRÊPE COLOR CANNELLA. 5. T-SHIRT IN
JERSEY DI COTONE CON STAMPA LOGO.
6. PENCIL SKIRT IN MAGLIA DI LANA. 7.
FLAT BOOTS IN NAPPA COLOR MIELE
CON RISVOLTI IN TESSUTO CAMMELLO. 8.
PULL TRESSÉ IN CASHMERE. 9. “WHITNEY
BAG” IN PELLE. NELLA PAGINA ACCAN-
TO. CAMEL COAT IN DRAP DI PURA LANA.
(‘S MAX MARA). LUNGO TRENCH DRESS
IN TECNO TAFFETAS. CINTURA DI PELLE.
ORECCHINO BIJOUX. GHILLIE SHOES IN
PELLE. (TUTTO MAX MARA).
EARTHY ELEGANCE. 1. FAUX CROC
5
BELT WITH SQUARE BUCKLE. 2. CAMEL
BOYFRIEND JACKET WITH LUXURIOUS
BEMBERG CUPRO LINING. 3. ON THE
MODEL, SCULPTED BLAZER IN WOOL
6
AND CASHMERE WORN OVER MATCHING
CROPPED WOOL PANTS. TURTLENECK IN
WOOL AND SILK KNIT. (ALL MAX MARA
STUDIO). NECKLACE, CHAIN BELT AND
DESIGN EARRINGS IN PLEXI AND METAL.
LEATHER BAG WITH MAXMARAGRAM STIT-
CHING. LEATHER PLATFORM HEELS. (ALL
8
MAX MARA). 4. CULOTTE PANTS IN WOOL
CRÊPE IN CINNAMON. 5. LOGO-PRINTED
T-SHIRT IN COTTON JERSEY. 6. PENCIL
9
SKIRT IN WOOL KNIT. 7. FLAT BOOTS IN
HONEY COLORED NAPPA LEATHER WITH
CAMEL CUFFS. 8. CABLEKNIT SWEATER IN
NEUTRAL TERRITORY CASHMERE. 9. LEATHER “WHITNEY BAG”.
OPPOSITE PAGE. CAMEL COAT IN PURE
WOOL (‘S MAX MARA). LONG TRENCH
COAT IN TECHNO TAFFETA. LEATHER BELT.
BIJOUX EARRINGS. LEATHER GHILLIE
SHOES (ALL MAX MARA).
7
MM 24 25 MMBe Bold Gemma Chan:
STAR RIVELAZIONE DEL CULT MO-
VIE “CRAZY RICH ASIANS” GEMMA
CHAN È LA VINCITRICE DELL’EDI-
a star is born
ZIONE 2020 DEL PRESTIGIOSO Words by Cristina Manfredi
WOMEN IN FILM MAX MARA FACE
OF THE FUTURE AWARD. NELLA
FOTO. GEMMA INDOSSA IL FA-
I
MOSO CAPPOTTO “MANUELA”, IN
Il 2020 è l’anno di Gemma Chan. L’attrice, nata e cresciuta nel Regno Unito da ge-
PURO CAMMELLO, ESSENZA DELLA
QUALITÀ E DELLO STILE MAX ·¢Õ½Ë¢¢·Ï¢ŊÏ|Ë°|È˽Õ|½·¢ÏÕ|¶¶¢·¢°°·Ú½è½Ğ°¶;|Ëè°ť"°¢ÕË·¢ŦÕË|ÕÕ½
MARA. DOLCEVITA IN PURA LANA |¢|ËÕ½½·Ë|Õ¢·¢ŧĦğ|°Ë|·¢Ï·|Õ½Ë2|®3¢Ëïŏ ||Ƚ½Ğ·¢Õ½
IN TINTA. COLLANT COPRENTI. di girare “Let Them All Talk” (in italiano “Lasciali Parlare”) una commedia diretta
SCARPE ISPIRAZIONE “GHILLIE” IN |TÕè·T½ËË |°Ğ|·½¢;Ëï°TÕËÈŏ½È½|èËË¢Õ|Õ½½·Ë|·
PELLE LUCIDA COL TACCO
PLATFORM. TUTTO MAX MARA.
ÏÚÏϽ ¢· ťË|ôï P¢ Ï¢|·ÏŦŊ ¢· ť2|® Pï|· ş 5Ũ¢·¢ô¢|ô¢½·ŦŊ ¢· ¢èËÏ ÏË¢
tv e anche a teatro, Gemma è pronta per il grande salto. Per questo motivo Max
IN THE PHOTO. GEMMA CHAN, THE
BIG REVELATION OF THE CULT
Mara l’ha premiata con il prestigioso Women In Film Max Mara Face of the Future Award,
FILM “CRAZY RICH ASIANS” AND Ë¢½·½Ï¢¶·Õ½ |°ġğğĥ;|î;|Ë||ÏÏ·||ÊÚ°°||ÕÕˢˢè°|ô¢½·|ËË¢è|Õ||Ú·
AWARDEE OF THE PRESTIGIOUS punto di svolta della propria carriera. Riconoscimento assegnato - questa stagione in
2020 WOMEN IN FILM MAX MARA ¶½½è¢ËÕÚ|°ş·°°Ũ|¶¢Õ½¢m½¶·¢·!¢°¶Ŋ°|Ȣ㢶ȽËÕ|·Õ¶|·¢ÏÕ|ô¢½·¢|Õ|
FACE OF THE FUTURE AWARD,
al “women’s empowerment”.
WEARS THE ICONIC “MANUELA”
COAT IN PURE CAMELHAIR THAT «Confesso che questo premio mi ha colta un po’ di sorpresa, ma sono onorata di essere ac-
EPITOMIZES THE QUALITY AND ½¶Ú·|Õ||ÈËϽ·|°¢Õ½¶x½T|°|·|Ŋ¶¢°ï°Ú·ÕŊ°¢ô|Õ |·®ÏŊÈË¢Õ|ËϽ°½|°-
STYLE OF MAX MARA. UNDERNEA- Ú·°°|ÕÕË¢¢ |··½Ë¢èÚÕ½ÊÚÏÕ½½·½Ë¢·È|ÏÏ|Õ½šŊÏÈ¢|"¶¶|ŏŠ&½¢·¢ô¢|Õ½
G
TH, A MATCHING WOOL TURTLE- a recitare dodici anni fa e avevo molti dubbi sulle mie possibilità di farcela. Tanti mi avevano
NECK, OPAQUE TIGHTS AND SHINY
GHILLIE-INSPIRED SHOES WITH
Ͻ·Ï¢°¢|Õ½&½°°ïé½½ŏ¢è|·½ ËÕ|¶·Õ|èË¢|Õ¢|Õ½|°|è½Ë|Ëšŏ"¶¶|ŊÈËÂŊ
PLATFORM HEEL. ALL MAX MARA. ·½·Ï¢|ËËÏ||¢ÈË¢Ú¢ô¢½¢·Ë|½°¢¢ËÚÕÕ¢Ŋ|· ÏÏ| ¢Ï½·½Õ|·Õ|ÕÕ|-
°¢|½¶|ÕÕËʼnŠ Ï¢ÕË|ÕÕ¢¢|սˢŊ°|ÏÏ¢Ğ|ô¢½·¢½¢·Õ¢ÕŊÈ˽ËÕÚ·||·
nel mondo del cinema ultimamente le cose sono molto cambiate, sebbene ci sia ancora
Õ|·Õ½||ËŏMË·¢|¶½¢°|Ͻ°°½··Ë¢ÏÕʼnÈËÚ¢°|·½¶¢·|ÈËÚ·ť|é|ËŦÚ·
·½¶·½¢Ï½°|Õ½Ŋ·½·°|·½Ë¶|šŏËÕ½Ŋ|è½°ÕÏ¢¢Õ·Õ|Õ||°ÈÏÏ¢¶¢Ï¶½Ŋ¶|"¶¶|
Ú·|½··| ·½·Ï¢|ËË·ʼnŠTÕ¢|¶½è¢è·½¶½¶·Õ¢¢Ė¢°¢|°¢è°°½È½°¢Õ¢½¢½-
Ï¢ÏÕ¶|ŏEmpower Your Style
PULL COL ROULÉ IN LANA E
CASHMERE SU GONNA IN DRAP
DI PURO CAMMELLO A VOLANTS.
CINTURA SOTTILE IN PELLE
GLACÉ. SCARPE “GHILLIE INSPI-
RED” IN PELLE. NELLA PAGINA
ACCANTO. GIACCA IN LANA PRIN-
CIPE DI GALLES SU PANTALONI
MASCHILI NELLO STESSO TES-
SUTO. DOLCEVITA DI PURA LANA.
PLATFORM SHOES IN PELLE COL
TACCO. TUTTO MAX MARA.
TURTLENECK SWEATER IN WOOL
AND CASHMERE WORN OVER A
RUFFLED SKIRT IN PURE CAMEL.
NARROW BELT IN GLACÉ LEA-
THER. LEATHER GHILLIE-INSPIRED
SHOES. OPPOSITE PAGE. JACKET
IN PRINCE OF WALES WOOL
WORN OVER MEN’S STYLE
PANTS IN THE SAME FABRIC.
TURTLENECK IN PURE WOOL.
LEATHER PLATFORM SHOES WITH
STACKED HEEL. ALL MAX MARA.
MM 28 29 MM½ôï^È
FROM THE RUNWAY. PULL IN
LANA E CASHMERE A COSTE
INGLESI. PANTALONI MARINA
IN VELLUTO. SCARPE DI PELLE
COL TACCO. NELLA PAGINA
ACCANTO. ICONICO, IL TEDDY
COAT IN LANA E ALPACA NEL
NUOVO COLORE GRIGIO.
ABITO SOTTOVESTE IN RASO
ARGENTO. TUTTO MAX MARA.
FROM THE RUNWAY. RIBBED
SWEATER IN WOOL AND
CASHMERE. VELVET SAILOR
PANTS. LEATHER SHOES WITH
STACKED HEEL. OPPOSITE
PAGE. THE ICONIC TEDDY
COAT IN WOOL AND ALPACA
(Cosy Up. We wear coats to protect us. Layers of down or of upcycled camel hair envelop our weary bodies to ward off bitter winds, and we raise our hoods to shield us from driving sleet and snow. But some- times, in moments when we least expect it and need it the most, our Max Mara The Cube coats become like the familiar embrace of a comfort- ing friend who nestles us in warm arms. Photography by Sam Taylor-Johnson
S A M TAY LO R – J O H N S O N Just as an enormous box of The Cube coats arrived at the adapt to different mediums and roles is electrifying. Los Angeles doorstep of photographer and director Sam Prior to becoming a Hollywood director known for motion Taylor-Johnson, North America was locking down cities in pictures such as Nowhere Boy and Fifty Shades of Grey, an effort to mitigate COVID-19. The well-conceived studio Sam’s early involvement in the art world included her concept that Taylor-Johnson had in mind was no longer engagement with the Young British Artists movement, an option, and so, working without assistants or lighting, and she is known for her conceptually-driven, often au- she deployed her house-bound daughters as subjects. “I tobiographical images which, with levels of soberness realized that every single picture I took of them, they were and humor, confront her own mortality, including having huddled — a feeling that they were in a cozy down protec- successfully battled cancer — twice. And so perhaps it tion. I made them feel close, warm, and protected, and should come as no surprise that Sam’s images borne that’s the best you can do as a parent.” For Taylor-John- from lockdown have such a comforting outcome. “They son, being malleable isn’t a foreign state. Her ability to feel so reflective of exactly now,” she says.
STEPHEN SHORE Stephen Shore is a giant amongst the pantheon of pho- The Cube in scenarios that oscillate between industrial tographic greats, his career beginning at the tender age and suburban landscapes. “I was looking for visually and of fourteen when he sold three black-and-white photo- structurally complex environments. Nothing too neat. graphs to New York City’s Museum of Modern Art. By the Nothing too ordered. I wanted an environment and a to- age of sixteen, Shore was hanging out with Andy Warhol nality that complemented The Cube,” he explains. Being at the Factory, documenting the day-to-day activities of presented with the opportunity to photograph The Cube Warhol’s cast of characters. By the age of twenty-four, was a challenge akin to what Shore finds most engaging, Shore was the first living photographer to have a solo adding, “I’ve been interested in solving visual problems exhibition at The Metropolitan Museum of Art. Shore’s for most of my artistic life.” documentary style is ideally encapsulated as he installs
ALE X PRAGER Alex Prager grew up in Los Angeles, observing early on For the Max Mara The Cube portfolio, Alex chose to pho- the ubiquitous cultural intersection of artifice and reality tograph her sister, Vanessa, an accomplished painter which so many have come to know the city for. Born into and her longtime muse. Once roommates, Alex practiced a family of artistic practitioners — her grandfather made lighting and composition techniques with Vanessa as her his living as a photographer — Prager watched classic subject, experimenting with ideas for pictures and films. cinema at her grandmother’s Los Feliz apartment, study- Although both women now live in separate homes with ing the role of the director to conceive “all-encompassing families of their own, they remain close collaborators. worlds for characters to live in,” adding the “total com- “My characters, sets, and ideas are an amalgam of the mitment from the director was mesmerizing to me.” It is things I’ve collected moving through life,” muses Prager, unsurprising then that Prager’s work is punctuated with “my memories, films I’ve loved, people I used to know, cinematic tableaus of characters and emotions — the sa- artists I’ve been influenced by, my family and my friends, lient narrative which explores the tension borne from our I use all of it in my work.” nuanced perceptions of reality.
WEEKEND MAX MARA
“RE-FIND”
The new Weekend
Max Mara Signature
Collection
Photo: Jack Davison
H
«Ho creato quello che per me è il guardaroba perfetto»
ha dichiarato Lucinda Chambers, per raccontare RE-
FIND, la Signature Collection ideata per Weekend Max
Mara. La celebre fashion director britannica - oggi col-
laboratrice di Vogue Us e di magazine indipendenti di
tendenza - vanta una carriera da style consultant per le
RE-FIND È LA NUOVA SIGNATURE maison più prestigiose, ed è stata a capo della moda di
COLLECTION DI WEEKEND MAX
Vogue Uk per oltre 25 anni. «RE-FIND include tutto ciò che una donna
MARA CREATA IN COLLABORAZIO-
NE CON LA FASHION DIRECTOR ama indossare», svela Lucinda. «I capispalla sono caldi e confortevoli,
LUCINDA CHAMBERS INTERPRETA- ma dal taglio impeccabile. Adoro soprattutto il poncho-coperta, per-
TA IN QUESTE PAGINE DA KAREN ché si può indossare su tutto, ma allo stesso tempo anche in casa sul
ELSON, TOP MODEL INGLESE CHE divano». E ancora gli abiti fluidi sono rinnovati da inediti patchwork o
VANTA UN RAPPORTO DI LUNGA °|ïËÏ¢ÏÕ|¶ÈśË¢ Ŋнˢ ®ÏŊè¢è|¢ôô|Õ¢|Ú·È¢ôô¢½¢ÏȢˢս
DATA CON LA CHAMBERS E CON
“british”, da sempre tra le passioni della Chambers). La maglieria è pro-
WEEKEND MAX MARA, DI CUI È
STATA PROTAGONISTA, GIOVANIS- posta sia oversize sia aderente e i pantaloni, sempre maxi, si indossano
“RE-
SIMA, NELLE IMMAGINI DEL 1997. con una camicia speciale, che può essere abbinata anche alla preziosa
«KAREN HA UNA BELLEZZA UNICA, ½··|¢·Ë½|Õ½ŊÈËË|ËÚ·°½½®ÈËÕÕ½Ŋ|¢·½ÏÏ|ËĞ·½|ÏË|
ESTERIORE E INTERIORE CON UNA e da personalizzare giocando con gli accessori. L’intensa palette autun-
PERSONALITÀ CHE EMERGE OLTRE I nale della collezione spazia dal ruggine al blu inchiostro e ai toni della
CAPI», HA COMMENTATO LUCINDA.
terra, senza dimenticare il bianco e il rosso vermiglio. «Oggi la moda
«SONO CONTENTA CHE, INSIEME AL
FOTOGRAFO JACK DAVISON, ABBIA non ci impone più uno stile, non è mai stata così varia e ognuno di noi
VOLUTO PARTECIPARE A QUESTO può scegliere chi vuole essere», parola di Lucinda!
PROGETTO. METTERLI INSIEME E
«I created what is my perfect wardrobe» says Lucinda Chambers as
VEDERE IL RISULTATO È STATA UNA
VERA GIOIA».
she tells us about RE-FIND, the signature collection designed in col-
°|½Ë|Õ¢½· é¢Õ m®· ;|î ;|Ë|ŏ Y ¢ şÈ˽а Ë¢Õ¢Ï |Ï ¢½·
RE-FIND IS MAX MARA’S LATEST director, contributor to American Vogue and other independent ma-
SIGNATURE COLLECTION, CREATED
IN COLLABORATION WITH FASHION
gazines and praised for her longstanding career as fashion consultant
DIRECTOR, LUCINDA CHAMBERS, for some of the most important brands, was head of fashion at British
AND SHOWN OFF BY TOP BRITISH Vogue for over 25 years. «RE-FIND is everything that women wear» she
MODEL KAREN ELSON, WHOSE TIES says. «The outerwear is warm and easy but beautifully cut. I love the
FIND”
TO CHAMBERS GO BACK IN TIME blanket cape as I can wear it with everything as well as throw it over my
AND WHO FRONTED A WEEKEND sofa».The fluid dresses look new in their interesting mix of patchworks
MAX MARA CAMPAIGN WAY BACK IN
1997 WHEN SHE WAS BUT A TEENA-
and layers of prints (from stripes to florals as well as checks; all brighte-
GER. «KAREN HAS A UNIQUE BEAU- ned by that British spirit that Chambers so adores). The knitwear co-
TY, BOTH INSIDE AND OUT, AND AN ¶Ï½èËÏ¢ô|Ïé°°|ÏĞÕÕ|·Õ °½é¢·È|·ÕÏ|·é½Ë·é¢Õ
INDIVIDUALITY THAT RESONATES a super simple but elegant shirt which, when paired with a brocade kilt,
THROUGH THE CLOTHES» SAYS LU- can take a woman from day to night especially when personalized with
CINDA. «I WAS THRILLED THAT SHE great accessories. The overall warm and free-spirited feel is undersco-
AND THE PHOTOGRAPHER JACK
DAVISON WANTED TO BE A PART
red by a rich autumnal palette that veers from rust to ink blue, from ca-
OF THIS PROJECT. IT WAS PURE JOY mel to earth-tones, plus winter whites and vermillion red. To sum it up
TO PUT THEM TOGETHER AND SEE in Lucinda’s words: «Fashion doesn’t dictate to us anymore, it’s never
WHAT HAPPENED». been as diverse and we can make up who we are».
MM 34 35 MMIN QUESTA E NELLA PAGINA ACCANTO. ABITI
STAMPATI, OVERCOAT & NEW TRENCH, PULL PLAID
CON FRANGE E ACCESSORI, COME L’ICONICA “PA-
STICCINO BAG”, DELLA SIGNATURE COLLECTION
RE-FIND BY LUCINDA CHAMBERS PER WEEKEND
MAX MARA, INDOSSATI DALLA TOP MODEL KAREN
ELSON, CHE HA DICHIARATO: «AMO QUESTA COL-
LEZIONE IN QUANTO C’È SEMPLICITÀ E ALLO STES-
SO TEMPO UNA GRANDE CURA DEL DETTAGLIO,
COSA CHE APPREZZO MOLTO, SOPRATTUTTO
DI QUESTI TEMPI. DA QUANDO SONO DIVENTATA
MADRE IL MIO SENSO DELLA MODA È DIVENTATO
PIÙ PRATICO, MA SENZA RINUNCIARE ALLO STILE,
E CREDO CHE QUESTA COLLEZIONE RACCHIUDA
MIRABILMENTE ENTRAMBE LE COSE».
THIS PAGE AND OPPOSITE. FLORAL DRESSES,
OVERCOAT & NEW TRENCH, PLAID AND FRINGED
SWEATER AND ACCESSORIES LIKE THE ICONIC
“PASTICCINO BAG” FROM THE RE-FIND SIGNA-
TURE COLLECTION BY LUCINDA CHAMBERS FOR
WEEKEND MAX MARA. ALL PIECES WORN BY TOP
MODEL KAREN ELSON WHO COMMENTED:
«I LOVE THIS COLLECTION FOR ITS SIMPLICITY AND
GREAT TAILORING, BOTH ELEMENTS THAT I REALLY
APPRECIATE THESE DAYS. SINCE BECOMING A
MOTHER, MY FASHION SENSE HAS BECOME A LOT
MORE PRACTICAL BUT I STILL REQUIRE STYLE WHI-
CH THIS COLLECTION IS CERTAINLY FULL OF».
MM 36 37 MMWe All Love
The New Teddy Bag
Ricominciamo dal principio. Da quando cioè - erano
Global News people talk about
gli anni Ottanta - Max Mara introdusse tra le pagine
della Storia della Moda il Teddy, morbidissimo e
½Ë¢¢·|°ÕÏÏÚÕ½Úôôïş ¢ŏP¢·Õ˽½Õսз¢Õ¢- 5¢ÈÏÕ¢®ēÕ
è|¶·Õ·°ġğĠĢ½·Ú·|°·|Ë¢|ÏĞ°|Õ|ŊÕÚÕÕ| Idratazione, protezione, texture che dona colore “pieno” già alla prima ste-
giocata sulle sovrapposizioni di capi ultra-cozy e sura e tenuta perfetta di Rossetto Unico sono frutto di una formula ricca
prima apparizione del cappotto cult degli ultimi Shopping ¢Ë|Ë¢ÏÕË|ÕÕ¢¢È¢|·ÕÕ˽Ȣ|°¢ŏ(·Ï½ĞÏÕ¢|ÕĠĤ·Ú|·Ïś·ÚŊ˽Ï|
rossi) più tre speciali in edizione limitata nel look metal di stagione. Nuovi
anni: il Teddy Coat (nome di cui solo Max Mara ha
l’onore di potersi fregiare). Capo carismatico e inve-
App-ointment il pastello del rossetto impresso da scanalature orizzontali e la chiusura a
È il social che spopola calamita. Dice Max della Maggesa, make-up artist di Collistar: «Nel test ha
stiment piece tra i più amati (e indossati) del mon-
in Cina (ma non solo): ottenuto un placet dell’80%! Fantastica la sua performance che impedi-
do, come dimostrano le tantissime celebs, opinion
WeChat, con più di Ï ¢°½°½Ë½Ë¢|½èÏÕ|Õ½|ÈÈ°¢|Õ½šŏMËÚ·ēÕÕ½ťm½éŦŏ
leader, influencer, ma anche donne “normali”, che
un miliardo di utenti
oggi lo desiderano o lo possiedono nell’armadio. Rossetto Unico lipstick formulated with a unique mix of rare tropical plant
mensili. Divertente app
E domani? In arrivo nei negozi la già iconica Teddy extracts provides hydration, protection, ultra-comfortable texture and rich
multitasking su cui Max
Bag, borsa modello “tote” realizzata nell’inconfon- long-lasting color instantly. Available in 15 sophisticated nuances – nudes,
Mara, presente con il
dibile faux fur di lana e alpaca con manici in pelle, pinks and reds – and this season’s three special limited-edition metallic
ÏÚ½|·|°ÚĖ¢|°|°
pratica e assolutamente chic. Da avere! versions. The lipstick’s exclusive horizontal ribbing and magnetic closure
2006, ha recentemen-
Let’s start at the beginning. Like in the Eighties when te inaugurato WeChat make it truly special. According to Max della Maggesa, Collistar’s makeup
Max Mara introduced to the pages of fashion history, Mini Program: un vero guru: “Rossetto Unico came out with a score of 80%! Its stay-in-place
the Teddy – a piece of outerwear in the original and e proprio store on line È˽˶|·|·Ë¢ ½°½Ë¢ÏÈ ·½¶·|°ŏŦ!½Ë|Õ½Õ|°°ïťm½éŦēÕŏ
softest fuzzy-chic material ever. The coat became dedicato alle proprie
part of Max Mara’s DNA when it was reintroduced de- collezioni. Per chi ha Beautiful Eyes
Ğ·¢Õ¢è°ï¢·ġğĠĢÚË¢·|°·|ËïÏ ½é|°½·é¢Õ l’applicazione, ecco il ŠB ¢ÏÈ ¢½°°Ũ|·¢¶|Ő· °°|°°ôô|š|ē˶|;|î°°|;|Ï|Ŋ¶|-
looks featuring layers of ultra cozy pieces including codice QR da scansire. ke-up Artist di Collistar, beauty brand dalla grande storia di bellezza tutta italiana. «Me-
the Teddy Coat (a name exclusive to Max Mara). The E per tutti gli altri? Il rito anche (e soprattutto) del mascara. Mai temere di esagerare, non appesantisce l’oc-
charismatic and iconic piece has become one of the consiglio è di provare chio, come gli ombretti». Ecco quindi Mascara Volume Unico, super volumizzante (ben il
most loved (and worn) fashion pieces in the world as a scaricarla e andare a 200%) che - grazie al suo applicatore tecnologico - rende facile la perfetta modulazione
demonstrate the many celebrities, opinion leaders, curiosare. sulle ciglia e distribuzione del colore. Nella formula un sapiente mix di pantenolo e pepti-
influencers as well as everyday women who already di ad azione trattante progressiva. In 2 toni: Nero Intenso e Nero Intenso Waterproof.
own one or desire to have one hanging in their closet. ťïÏÕ |Õ|˶¢Ë˽ËÏ½Õ Ï½Ú°Ő·½|ÚÕïŦ|Ė˶Ï;|î°°|;|Ï|Ŋ½°°¢ÏÕ|Ë
What’s next? Coming to stores soon will be the alrea- makeup artist, the historical brand of Made in Italy beauty. “Thanks especially to the role
dy-famous Teddy Bag; a tote in the unmistakable faux of mascara which can never be overdone as it never weighs down the eyes like eye sha-
wool and alpaca fur blend with leather handles. Totally dows can.” Introducing super volumizing (up to 200%!) Mascara Volume Unico which –
practical and super chic. A must-have! thanks to its cutting edge applicator – makes for smooth glossy color and easy shaping
of the lashes. The thickening formula is made with a special mix of enriching panthenols
and peptides and comes in two tones: Intense Black and Intense Black Waterproof.
Beauty (Top) Secret
T-shirt Of The Year Per tutte le età e tipi di pelle: Fondotinta Unico Essenza Universale di Giovinezza di Col-
Ğ˶|Õ|;|î;|Ë|Ŋ°|YşÏ ¢ËÕÈ¢ãÏ¢Ë|Õ|°¶½¶·Õ½ŏPÏ| listar combatte perdite di luminosità, tono, idratazione e segni del tempo. Energizzante
WeChat, the most
irresistibile da una famosa immagine realizzata dall’artista William |·Õ¢Ë|¢|°¢ŊË|ô¢|°°|ÏÚ|ÕîÕÚËēÕÕ½ÚÏ ¢½·Ŋ|ÏÏ¢ÚË|°ŨēÕÕ½ť½··¶¢·Ŧŏ;|
successful media giant
Wegman nel 2001 per celebrare il leggendario camel coat 101801- c’è di più: le sue 10 nuance, per ogni carnagione, permettono di incrociare intensità di
in China, now vaunts
indossato, nella foto, da uno dei suoi inconfondibili ed elegantissimi colore e sotto-tono. Il segreto di Max della Maggesa per individuare il proprio? «Pizzica-
having over a billion
cani Weimaraner - ha fatto la sua (ri)comparsa nella collezione te la pelle all’interno del polso: se le vene tendono al blu è rosato, se al verde è dorato».
active users worldwi-
Pre-Fall 2020 per diventare subito un must have. Acclamata Non resta che scegliere. www.collistar.it.
de. Max Mara, present
È˽Õ|½·¢ÏÕ|¢Õ|·Õ¢½ÚÕĞÕ·°¢Ï ½½Õ¢·¢ÊÚÏÕ½·Ú¶Ë½¢;;Ŋ
with their own WeChat For all ages and skin types: Unico Foundation Universal Youth
provate a cercarla tra le nostre pagine, nei negozi e sul sito
channel since 2006, Essence by Collistar smooths lines, revitalizes the skin and
maxmara.com. Ma fate presto, è quasi sold out.
recently launched an minimizes imperfections and signs of aging. The energizing
Max Mara is out with the most coveted t-shirt of the moment which online store showcasing ϶½½Õ ÚÏ ¢½·ēÕ°·Ï°¢|Õ°ï¢·Õ½Õ Ï®¢·½Ë|
displays the printed image of a photograph taken by artist William their collections with a ·|ÕÚË|°°ïË|¢|·ÕĞ·¢Ï ŏ·Õ ˢ϶½Ëʼn¢ÕÏÕ··Ú|·Ïş|
Wegman in 2001 to celebrate the 101801 camel coat. In the photo, WeChat Mini Program. perfect one for every skin tone – allow for blendable per-
one of his unmistakable and elegant Weimaraner dogs wears the For those that already sonalized cover and reawakens the youth in every woman’s
legendary coat and Max Mara’s Pre-Fall 2020 collection brought have the app, scan the skin. Max della Maggesa’s secret for discovering your own
the iconic photo back and has made the t-shirt a must-have for the QR code. For those that perfect nuance? “Pinch the skin under your wrist, if the veins
season. Look for it in the pages of this edition of MM magazine, in don’t, try downloading it tend to blue, choose pinks, and if they are greenish, choose
stores and online at maxmara.com. But hurry, it is selling out fast. and browsing around. a golden tone.” Time to choose your own. www.collistar.it.
MM 38Global News
people talk about
London Calling
Doppia inaugurazione porte-bonheur per il nuovo flagship
store Rimadesio di Londra, “A causa del lockdown abbiamo
dovuto aprire due volte questo nostro primo - e molto impor-
tante - spazio espositivo e di vendita nella capitale del Regno
Unito ”, ha commentato Davide Malberti Ceo di Rimadesio.
“Un opening “bis” che ci sta portando fortuna, in questa città
che è imprescindibile non solo per noi, ma per tutto il mon-
do dell’architettura. L’apertura londinese, infatti, rappresenta
una tappa fondamentale della strategia di consolidamento del
nostro network, in quanto si tratta del secondo flagship store
gestito direttamente dall’azienda e... dalla famiglia, con l’entrata
|ÕÕ¢è|°°|ÕËô|·Ë|ô¢½·ŦŏT¢ÕÚ|Õ½¢·Ú·°|·Õ¢Ğ¢½
contemporaneo all’83-85 di Wigmore Street, nella centralissima
area di West End (a pochi passi dallo shopping di Bond Street)
il nuovo monomarca è stato curato da Giuseppe Bavuso che ha
diretto il ricercato intervento di ristrutturazione in pietra grigia di
Vicenza, trasformando gli spazi pre-esistenti non in un semplice
show-room, ma in un vero e proprio, elegante, lounge-club,
dove accogliere architetti, interior designer e clienti interna-
zionali. Un indirizzo immancabile, da segnare in agenda, tra i
preferiti di Google Map o da scoprire sul sito Rimadesio.com.
A feel-good double launch for Rimadesio’s new flagship store in London. “Due to the lockdown we ended up ha-
袷ս½È·Õ ¢ÏĞËÏÕ|·èËȽËÕ|·ÕÏ ½é˽½¶|·ËÕ|¢°ÏÈ|Õ颢·Õ ^3|È¢Õ|°ŦÏ|ïÏ|è¢;|°Ë-
ti, CEO of Rimadesio. “And this two-fold opening has brought us all kinds of good luck in this amazing city that is
so essential, not only for us but for the entire world of architecture. In fact, the London opening
represents a fundamental milestone in the consolidation strategy of our network in that it constitutes the
second flagship store directly managed by the company and family and in particular it marks the start of the
third generation’s collaboration within the company.” The new store, situated in an elegant and contemporary
building at 83-85 Wigmore Street in the very central neighborhood of West End, is a few steps from the shop-
ping mecca of Bond Street. Designed and executed by Giuseppe Bavuso who transformed pre-existing spaces,
not into the usual furniture showroom but rather into a truly sophisticated lounge club intended to welcome
architects, interior designers and international clients. A not to be missed address to add to one’s agenda or to
be saved as a favorite on Google Maps. Discover more at Rimadesio.com
Life In Cashmere Is Fantastic
È uno dei capi entrati recentemente nella “top ten” dei preferiti dell’armadio: la tuta. Specie
se in cashmere. Comoda e rilassante da indossare in casa, diventa super chic anche outdo-
or. Per cool look da completare con la cappa in tema, imbottita con il nuovo ed esclusivo “Lu-
îM|Ŧŏ ¢|¶|Õ½Õ·¢|¶·Õť^°ÕË|şĞ·(·ÏÚ°|Õ¢·Y ·½°½ï| ¶¢Ë°·¢Õ¢½·Ŧ
è un materiale rigenerato - utilizzato per la linea Max Mara Leisure A/I 2020 - che rappre-
Ï·Õ|¢°Ğ½Ë|°°Ũ½ ¢°°½°"ËÚÈȽŊ·°°Ũ½ÕÕ¢|¢Ú·Ï¶ÈËËÏ·Õ¢¶È·½·¢|¶È¢
di rispetto ambientale, attenzione alle risorse e sostenibilità. Un obiettivo ambizioso nei
confronti del quale si stanno studiando nuovi cicli produttivi “responsabili” basati sui modelli
°°Ũ½·½¶¢|¢Ë½°|Ë°°ŨÚÈşï°¢·ŊÈ·Ï|Õ¢ÈËË|˶·½Ë¢ĞÚÕ¢¢·ÊÚ¢·|¶·Õ½ŏ
The latest favorite to hit the Wardrobe Top-10 is the track suit. Especially if it’s in cash-
mere. Comfy and relaxing at home and suddenly super chic outdoors, the new darling
also looks great worn with a coordinating and LuxePad-insulated cape. The state-of-
Õ ş|ËÕË·Ë|ÕĞ°°¢·ŊÕ ·¢|°°ï|°°ť^°ÕË|ş!¢·(·ÏÚ°|Õ¢·Y ·½°½ï|Ï ¶Ë
Blend Edition” – and used for the F/W 2020 Max Mara Leisure collection – has become
the pride of the Group and its ever-growing commitment to using sustainable materials.
It’s just another example of Max Mara’s ambitious goals to impact the earth less throu-
gh research and the development of innovative, responsible and up-cycling production
www.maxmara.com
methods; all which create less waste and pollution.
41 MMNEW CHAPTER
WINTER ALCHEMY
METROPOLIS
MY OWN NEW STYLE
TUXEDO JUNCTION
MEMORIES OF TOMORROW
STYLE SET
CASTING TIME
MY BOYFRIEND (JACKET)
J FACTOR
ON THE ROAD
A New
Beginning
BOMBER IN TECNO-TAFFETAS
CON MANICA DECORATA DA
RUCHES. L’IMBOTTITURA È IN
CASHMERE RIGENERATO LUXE-
PAD, INNOVATIVO PROGETTO DI
UP-CYCLING DEL GRUPPO MAX
MARA. IN TUTTO IL SERVIZIO.
BRACCIALE DORATO A CATENA.
TUTTO MAX MARA.
BOMBER IN TECNO-TAFFETAS
CON MANICA DECORATA DA
RUCHES. L’IMBOTTITURA È IN
CASHMERE RIGENERATO LUXE-
PAD, INNOVATIVO PROGETTO DI
UP-CYCLING DEL GRUPPO MAX
MARA. IN TUTTO IL SERVIZIO.
Frigorifero FAB28
FAB28, Taupe
Taupe, Matt BRACCIALE DORATO A CATENA.
TUTTO MAX MARA.
smeg.it 43 MMBold Meets
Beautiful
AL POSTO DELLA GIACCA, BOMBER
JACKET IN TECNO TAFFETAS
WATERPROOF CON MANICHE A
VOLANTS - L’IMBOTTITURA È IN
CASHMERE LUXEPAD - SU COL
ROULÉ IN SOTTILE TRICOT DI PURA
LANA BLU NAVY. AMPI PANTS MARI-
NIER IN DENIM. MAXI “MARINE BAG”
IN PELLE CON DOPPI MANICI E
ACCESSORI STACCABILI NELLA
PAGINA ACCANTO. MUST-HAVE,
L’ICONICO TEDDY COAT IN LANA E
ALPACA GRIGIO MÉLANGE, NUOVO
COLORE DI STAGIONE. DOLCEVITA
IN PURA LANA. PANTALONI DI
FLANELLA. WATER-BOTTLE COL
LOGO. TUTTO MAX MARA.
INSTEAD OF A JACKET, A BOMBER
IN WATERPROOF TECHNO TAFFE-
TA WITH RUFFLED SLEEVES – THE
LINING IS IN LUXEPAD CASHMERE
– WORN OVER A LIGHTWEIGHT KNIT
TURTLENECK IN NAVY BLUE WOOL.
WIDE-LEG NAUTICAL PANTS IN DE-
NIM. MAXI “MARINE BAG” IN LEATHER
NEW CHAPTER WITH DOUBLE HANDLE AND
DETACHABLE ACCESSORIES. OP-
POSITE PAGE. THE MUST-HAVE OF
THE MOMENT IS THE ICONIC TEDDY
COAT IN THIS SEASON’S LATEST
GRAY WOOL AND ALPACA MÉLANGE
COLOR. PURE WOOL TURTLENECK.
FLANNEL PANTS. WATER BOTTLE
Photo: Brigitte Niedermair WITH LOGO. ALL MAX MARA.
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