PININFARINA ARCHITECTURE PRESENTS AN ECOSYSTEM OF PROJECTS AT MILANO DESIGN WEEK 2022
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MAY 2022/PRESS RELEASE
PININFARINA ARCHITECTURE PRESENTS AN ECOSYSTEM
OF PROJECTS AT MILANO DESIGN WEEK 2022
Numerous events and new projects represent the expression
of solid skills in architecture and furniture design
• SKN: World premiere of Essenza, an outdoor cooking • Meta_WASTE : Pininfarina Architecture and Red Group
system designed by Pininfarina. Salone del Mobile – present a first NFT in the real estate sector, linked to the
Pad 9 Stand C10 C11. Smart House residential project. 6-12 June, ROguiltles-
• Reflex: Introducing the Statum and Granturismo so- splastic, Palazzo Bandello.
fas at the Pininfarina corner by the Reflex stand (with • Gentle Touch of reWASTE: Pininfarina Architecture
Miraggio wood flooring by Corà and Pininfarina) and and Exgineering further items of urban furniture com-
at the Reflex showroom. Salone del Mobile - Pad 05 pletely made of recycled materials. presentano una serie
Stand L03 M02; 9 giugno ore 19:00, Reflex showro- di elementi di arredo urbano utilizzando esclusivamente
om – via Madonnina 17, Milano. materiali riciclati. 6-12 June, ROguiltlessplastic, Palazzo
• Snaidero: Pininfarina President Paolo Pininfarina Bandello.
gives a talk as part of the Kitchen design for human • 196+ forum Milan Officina Ventura 14: Giovanni de Nie-
wellbeing meetings series, and a special edition of the derhäusern, SVP Pininfarina, delivers the opening speech
Ola kitchen is unveiled. 8 June h. 18.30, via Ancona 2. for the Investment & Design Hospitality Conference at
• INTERNI Design Re-Generation: : Introducing 196+ forum Milan, Italy’s benchmarking event for hospita-
the new Wave lounges in the dazzling courtyard of lity investmentand design that connects decision-makers
Università degli Studi di Milano, in collaboration with and industry leaders to exchange ideas and trend foreca-
Higold, Zumtobel, and Ceramica Fioranese. Pininfarina sts. 6 June h. 12, Officina Ventura 14.
Architecture and Higold also co-design the INTERNI • Il real estate del futuro: A keynote speech by Giovanni
Lounge at the Salone del Mobile. 6-13 June, Universi- de Niederhäusern, SVP Architecture, for Il Real Estate del
tà degli Studi di Milano. Futuro – Innovativo, Sostenibile ed Inclusivo, the confe-
• RoGuiltless Plastic 2022: Diametre the self-sup- rence by Abitare Co. and The Playful Living & Sfera Media
porting bench in recycled plastic and molded through Group. 8 June h. 11.30, via Savona 35.
RAM is one of this year’s co-entries with Exgineering • Certosa Initiative: Pininfarina Architecture presents the
for the international project founded and curated by project for the first Italian co-factory in the DfMA and off-
Rossana Orlandi and Nicoletta Orlandi Brugnoni. site construction industry in collaboration with Designtech
and Real Step. 7-12 June, via Barnaba Oriani 27, Milano.
WWW.PININFARINA.COM
MAY 2022/PRESS RELEASE
Torino, 26 maggio 2022 – Pininfarina expresses its shaded strip just outside Palazzo Bandello. Pininfarina
creativity and vision of the future at Milan Design Week Architecture chose to achieve this reclaim gesture by
through the participation to events and project launches using recycled plastic from wrecked car bumpers to
in collaboration with historic partners. create HALO, a site specific and organic formed bench.
The goal is to demonstrate that plastic materials do
not generate negative externalities as such, but that
INTERNI Design Re-Generation. Pininfarina Architecture they can instead be extraordinary resources for a more
designs Wave, two lounges furnished with the Higold sustainable future. The primary culprit of pollution not
Onda Collection designed by Pininfarina. The project being plastic itself, but its misuse and its abuse.
rethinks the ever-changing, mutual contamination
between indoor and outdoor environments by proposing
a hybrid, versatile corner that transcends rigid spatial
conventions – a new place for relaxation where home
and garden furnishings and finishes blend harmoniously.
Ceramica Fioranese for the flooring, Zumtobel for
the lighting system, and Nieder for the metal edging
collaborated on the project.
6-12 June, Giardino Bandello
SKN. World premiere of Essenza, an outdoor cooking
system designed by Pininfarina. Lancio Mondiale di
Essenza – outdoor cooking experience. SKN presents
an outdoor cooking system designed by Pininfarina.
The pure pleasure of cooking outdoors in your own
vegetable garden or around the pool, all made easy
and elegant with Pininfarina Outdoor Barbecues.
6-13 June, Università degli Studi di Milano
RoGuiltless Plastic 2022. Pininfarina returns to the
2022 Fuorisalone RoGUILTLESSPLASTIC Prize, after
its Fuorisalone 2021 success with URBAN LOUNGE, with
yet another structure in recycled plastic, but this time
in the form of an organic bench. The challenge, called
Gentle touch of re-WASTE, consists in temporarily
reclaiming a marginal green public space by inviting
bystanders, and citizens in general, to use the tree Salone del Mobile – Pad 11 Stand C10 C11
WWW.PININFARINA.COM
MAY 2022/PRESS RELEASE
Meta-Waste Rossana Orlandi. Pininfarina returns to Reflex. Introducing the Statum and Granturismo sofas
the 2022 Fuorisalone RoGUILTLESSPLASTIC, after at the Pininfarina corner by the Reflex stand (with
its Fuorisalone 2021 success, with a completely new Miraggio wood flooring by Corà and Pininfarina) and at
project: after its launch experience with the Modulo NFT, the Reflex showroom
Pininfarina Architecture was appointed by Red Group
to realize an installation for its Smart House project.
Through the storytelling of a performance NFT, the
aim is to doubling into its own digital counterpart a real
estate project that will contribute to the twenty-plus
year reclamation plan of the ex-Scalo di Porta Romana
area, next to the future Olympic Village and Prada
Foundation.
The project relates to an innovative residential real
estate development backed by Red Group (USA),
conceived, and designed by Pininfarina and built Salone del Mobile - Pad 05 Stand L03 M02;
by Torchio & Daghero, to showcase the off-site 9 June h.1 9:00, Reflex showroom – via Madonnina 17, Milano
manufacturing and sustainable construction paradigms
that have been widely used by Pininfarina Architecture
around the world. Snaidero. Pininfarina President Paolo Pininfarina
gives a talk as part of the Kitchen design for human
wellbeing meetings series, and a special edition of
the Ola kitchen is unveiled.
6-12 June, Palazzo Bandello 8 June h. 18.30, via Ancona 2
Francesco Fiordelisi
HEAD OF COMMUNICATIONS, PININFARINA S.p.A.
e–mail: f.fiordelisi@pininfarina.it
tel. 011.9438105
WWW.PININFARINA.COM
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