PET VALU'S LET'S GO! SUMMER PHOTO CONTEST

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OFFICIAL RULES AND REGULATIONS

                  PET VALU’S LET’S GO! SUMMER PHOTO CONTEST

This contest (“Contest”) is open to all legal residents of Canada (excluding residents of
Newfoundland, Quebec, British Columbia and the Territories), who have reached the age of
majority in their Province of residence, as of 12:00:01 a.m. Eastern Daylight Time (“EDT”) on
August 1, 2014. You must have internet access and a valid Facebook account to enter this
Contest. Entrants may be asked to provide proof of residency prior to being declared a winner.
This Contest is not open to employees and franchisees of the PET VALU group (being PET
VALU, PAULMAC’S or BOSLEY’S BY PET VALU) or their agents and members of the
immediate families of such franchisees, employees or agents and any person with whom such
person is domiciled. This Contest is void where prohibited by law.

CONTEST PERIOD

The Contest begins at or about 11:59:59 a.m. EDT on August 1, 2014 and ends at or about
11:59:59 p.m. EDT on August 31, 2014 (the “Contest Period”). The computer of Maximize
Digital Media (the “Administrator”), an agent of the Sponsors, is the official time keeping device
for this Contest.

PRIZE

            One (1) prize consisting of a one-year supply of Petcurean GO!TM or NOW FRESHTM
            pet food and one (1) $100 PET VALU gift card available to be won (the “Prize”). The
            one-year supply of Petcurean GO!TM or NOW FRESHTM pet food is comprised of
            twelve (12) vouchers, each voucher being redeemable for EITHER one (1) 25 lb bag of
            any GO!TM or NOW FRESHTM recipe for dogs OR one (1) 16 lb bag of any GO!TM or
            NOW FRESHTM recipe for cats. The vouchers may be subject to other terms and
            conditions, as specified on the face or back of each voucher. Each voucher expires on
            October 31, 2015 and can only be redeemed at PET VALU store locations in Canada.
            The PET VALU gift card will be redeemable at any PET VALU store location in
            Canada and does not expire. The total approximate value of the Prize, in Canadian
            dollars, is $1,083.00. The actual value of the Prize will vary depending on the type of pet
            food obtained and the retail price of each bag selected.

The Prize must be accepted as awarded, without substitution, and is not redeemable for cash.
• No cash value
• No refunds or exchanges

HOW TO ENTER
No purchase necessary. Visit www.facebook.com/petvalu during the Contest Period. Look
for the Let’s Go! Summer Photo Contest tab and “Like” the PET VALU fan page if you
have not already done so. Complete all required fields on the online registration form, and
submit your photo of a pet or pets [specifically dog(s) and/or cat(s)] enjoying summer.	
  

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The pet need not belong to you, however, if the pet does not belong to you, you must have the
permission of the pet’s owner to enter the photo into the Contest. If an individual other than you
is pictured in the photo you must have the permission of the individual or, if the individual is a
minor, the permission of the parent or legal guardian of the individual, to enter the photo in the
Contest. You must, upon request of the Sponsors, provide the Sponsors with evidence of any
required permissions in a form acceptable to and within the time required by the Sponsors.

The required fields on the registration form online include: your full name, province, email
address, pet type and pet’s name. There is a limit of one (1) entry per person throughout the
Contest Period. Any attempt by any participant to enter more often than the allowed one (1)
entry per person by using multiple/different email addresses, Facebook accounts, identities,
registrations and logins, or any other methods, will disqualify that participant’s subsequent
entries. Entries must be received before the Contest Period expires. Each fully completed entry
together with the pet photo will be an “entry” for purposes of the Contest, and only fully
completed entries that otherwise comply with these Rules and Regulations will be accepted and
eligible for entry into the Contest. Entries generated by a script, macro, bot or any other
automated means will be deemed void. Entries that are mechanically reproduced, copied,
incomplete, or inaccurate are void. Entrants will be prompted to share their submissions by
posting to Facebook. Entrants’ photos will be posted to the online gallery located at:
https://a.pgtb.me/q58QHj

PHOTO SUBMISSION GUIDELINES

Entrants must adhere to the following photo submission guidelines:

Only digital photo submissions will be accepted. The maximum file size is 3 MB. Photos will be
displayed on PET VALU’s Facebook page.

Only original photos that have never previously been submitted for entry into a contest or
awarded a prize in a previous contest are eligible to win a Prize.

In accordance with the summer theme of the contest, entries must feature a pet or pets
[specifically dog(s) and/or cat(s)] enjoying summer.	
  
The Sponsors reserve the right in their sole discretion to remove and to disqualify any photo that
contains any content that is, in the sole discretion of the Sponsors, inappropriate or offensive,
including any depiction of obvious or suspected cruelty to animals, or that was submitted by an
ineligible entrant or otherwise not in compliance with these Rules and Regulations. The Sponsors
reserve the right to use information submitted on entry forms to notify authorities of suspected
animal abuse.

All submissions shall be filtered by the Administrator from September 2, 2014 to September 8,
2014 to ensure the photo submission guidelines are met. Photos that do not meet the guidelines
set out above shall be disqualified and removed from the Contest. During this period entrants
may be asked to provide proof of residency and submissions shall also be screened by the

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Administrator for eligibility to ensure that entrants have reached the age of majority in their
province of residence.

For all photos submitted into the Contest online, you must at the time of entry into the Contest
either: (i) be the sole owner of all right, title and interest (including copyright and moral right) in
and to the photo; and/or (ii) if the photo contains any trade-marks, copyrighted material or other
property owned by a third party, have the express permission of the third party to use such
material in accordance with these Rules and Regulations.

WINNER DETERMINATION AND ODDS OF WINNING

1.     The odds of being selected as the winner depend on the total number of eligible entries
received during the Contest Period, and your score relative to other entrants.

2.       One (1) winning photo will be chosen by a panel of judges made up of representatives
from the Sponsors (as defined below). Photos will be assessed based on the following judging
criteria: seasonal appropriateness, composition, content, originality, technical quality and visual
impact. The winner will be notified by email and/or by telephone during the period September
15-18, 2014 and the winner will be announced on or before September 25, 2014.

3.          The Prize will be sent by courier to the winner.

4.      In order to be declared a winner, the selected entrant must: (i) sign a declaration of
compliance with the Rules and Regulations and a release (including a publicity release); (ii)
provide a release signed by each individual other than the entrant who is pictured in the selected
photo, or if the individual is a minor, the individual’s parent or legal guardian; (iii) return any
required documents (including any required releases and permissions); and (iv) otherwise
comply with the Rules and Regulations. The selected entrant will have three (3) business days
within which to sign and return the required document or notification to Sponsors. If the
Sponsors do not receive the selected entrant’s required document or notification, Sponsors will
send a reminder email or telephone call requesting the return of the required document or
notification within one (1) business day. Sponsors will make no more than one (1) attempt to
remind the selected entrant by email and/or by telephone. This process will be repeated until a
selected entrant has been contacted and the Prize has been awarded in accordance with these
Rules and Regulations or the Sponsors run out of eligible entries, whichever occurs first. If any
required document or notification is not received by the Sponsors within the specified time, or
the entrant does not otherwise comply with these Rules and Regulations, the entrant is
disqualified and forfeits the prize and another entrant will be selected to win the prize in
accordance with the Rules and Regulations.	
  

5.      All decisions of the judges and the Sponsors are final and binding in all matters relating
to this Contest. The winner will receive no compensation, credit or prize other than as disclosed
in these Rules and Regulations.

6.     ENTRY CONDITIONS AND RELEASE AND INDEMNITY: By entering this
Contest, you agree to (a) fully and unconditionally comply with and be bound by these Contest

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Rules and Regulations and the decisions of the Sponsors which are binding and final in all
matters relating to this contest and (b) release, indemnify and hold harmless each of the
Sponsors, their affiliates, franchisees and related third parties, advertising and promotional
agencies and each of their respective shareholders, directors, officers, employees, agents, dealers,
representatives, successors and assigns (collectively, the “Released Parties”) from any liability,
claim or damage (including but not limited to personal injury, bodily injury, disability, death,
copyright infringement, identity theft, privacy and defamation actions, misappropriation of
likeness actions, property damage and loss or damage of any other kind) arising directly or
indirectly, in whole or in part, from or in connection with this Contest or your participation in the
Contest or in any contest-related activities, or any breach by you of your obligations, or any use,
collection, storage and disclosure of your personal information, or, if declared a winner, the Prize
(including the use and misuse of the Prize). You will indemnify and hold each of the Released
Parties harmless in the event it is discovered that you have departed from or not fully complied
with any of these Rules and Regulations. This release and indemnity shall continue in force
following the termination of the Contest and/or the awarding of the Prize.

GENERAL

1.     Neither the Sponsors nor their affiliates assume any responsibility or bear any liability
whatsoever in any way for (i) any participation in this Contest; (ii) the awarding, acceptance, use,
misuse, possession, loss or misdirection of the Prize; (iii) any entries that are delayed, stolen,
misdirected, lost, destroyed or damaged; (iv) any failure or slowdown of programs or software
supporting, connected to or related to this Contest; (v) any problems or technical malfunctions of
any kind, including without limitation computer systems, servers, equipment or software,
however caused; (vi) any inability of any winner to accept the Prize for any reason; or (vii) any
claim or loss attributable to the Prize awarded in this Contest.

2.      By entering a photo into the Contest: (i) you hereby grant to the Sponsors an irrevocable,
non-exclusive, paid-up, worldwide license to reproduce, translate, communicate, distribute, edit,
adapt, copy and otherwise use all or any part of the photo for any purpose relating to the Contest
or any other advertising or promotion by the Sponsors or their affiliates; and (ii) you hereby
waive your moral rights, if any, in and to your photo in favour of Sponsors. You hereby agree
that you shall not receive any compensation from the Sponsors.

3.     Should there be a dispute over the identity of a selected Entrant, an online entry will be
declared as entered by the authorized account holder of the Facebook account which is used at
the time of entry, and the selected Entrant may be required to provide identification to show that
he/she is the authorized account holder of such Facebook account. In addition, anyone found to
use multiple accounts to enter this Contest will be ineligible.

4.     The Sponsors reserve the right to modify, amend, withdraw, or terminate this Contest and
to modify these Rules and Regulations at any time without prior notice, subject to applicable
laws and, where pertinent, approval of local jurisdictions. Changes to these Rules and
Regulations will be posted online at: www.facebook.com/petvalu. All Contest entries become
the property of the Sponsors and their affiliates and none will be returned. This Contest is subject

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to applicable federal, provincial or municipal laws and regulations. The Prize is not transferable
or convertible to cash and must be accepted as awarded.

5.     The Sponsors are not responsible for typographical or other errors in the offer or
administration of this Contest, including but not limited to errors in advertising, these Rules and
Regulations, the selection and announcement of winner, or the distribution of the Prize.

6.     Any claim or legal action arising or occurring with respect to the Contest, or the
awarding, acceptance, use, or misuse of the Prize, shall be governed exclusively by Ontario law,
and shall be resolved exclusively in either the federal or provincial courts located in Toronto,
Ontario.

7.      PRIVACY / USE OF PERSONAL INFORMATION. By participating in this Contest,
you grant to the Sponsors and their affiliates the right to use your personal information and by
entering this Contest, you agree to the following terms regarding such personal information.
Personal information will be used for the administration of the Contest, including contacting
selected entrants and the awarding of the Prize, in addition to the other uses contemplated in
these Rules and Regulations. Your personal information will be governed by Pet Valu Canada
Inc.’s privacy policy, which is located at http://www.petvalu.com/privacy-policy and PPN
Limited     Partnership’s    (“Petcurean”)     privacy     policy,   which     is   located    at
http://www.petcurean.com/privacy-policy. Also, please note that the Sponsors use an
administrator located in the United States of America (“USA”) to help administer this Contest
and any personal information submitted by you in connection with this Contest will be processed
outside of Canada in the USA. By participating in this Contest, you agree to allow your name,
city of residence, photos, likeness and comments to be displayed on the PET VALU website
(http://www.petvalu.com), and/or PET VALU’s Facebook page (www.facebook.com/petvalu) or
related social media and/or published in the PET VALU COMPANION magazine and such
other marketing materials prepared by the Sponsors without additional compensation if your
photo is declared a winner.

8.     This Contest is in no way sponsored, endorsed or administered by, or associated with,
Facebook. You understand that you are providing your information to the Sponsors and not to
Facebook. The information you provide will only be used for purposes of administering this
Contest and in accordance with the Sponsors’ privacy policies noted above.

9.     For questions regarding this Contest, these Rules and Regulations or the Prize, please
contact us at marketing@petvalu.com.

10.    Sponsors: The Sponsors of the Contest are Pet Valu Canada Inc., 130 Royal Crest Court,
Markham, Ontario, L3R 0A1 and PPN Limited Partnership, 435-44550 South Sumas Road,
Chilliwack, British Columbia, V2R 5M3.

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