PENRESA FOCUS ON DJIBOUTI

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PENRESA FOCUS ON DJIBOUTI
PENRESA FOCUS ON DJIBOUTI
                            FEBRUARY 2020 EDITION

in partnership with

                                                    H.E. Ismail Omar Guelleh
                                                    President of Djibouti

                                                    Hon. Yonis Ali Guedi
                                                    Minister of Energy and Natural Resources

                                                    Hon. Ilyas Moussa Dawaleh
                                                    Minister of Economics and Finance

                                                    Ahmed Osman Ali
                                                    Governor of the Central Bank of Djibouti
PENRESA FOCUS ON DJIBOUTI
PENRESA FOCUS ON DJIBOUTI
DJIBOUTI - Africa’s Gateway To The East
    Djibouti
    On The Shores
    Of Tomorrow
    Infrastructures, finance, green energy: set on implementing
    its Vision 2035, Djibouti is not afraid of taking bold decisions.

                                     N
                                                         estled on the upper side of the Horn of       develop your country, you must have
                                                         Africa, just where the Red Sea bends          connectivity,” explains Abdourahman Ali,
                                                         and gradually seeps into the Arabian          Chief Executive Officer of Air Djibouti, the
                                                         Sea through the Gulf of Aden, Djibouti is     national flag carrier airline. The country is
                                                         leaping forward at an incredible pace,        investing in interconnectivity to ensure all
                                                         jumping from 154th in 2017 to the 99th        cargos entering the country by sea can be
                                                         position in the 2018 World Bank Ease of       conveniently transferred to the Djibouti
                                                         Doing Business Report. “The government        airport to be shipped to nearby countries
                                                         of Djibouti has engaged into an ambitious     in a quick and cost-efficient way.
                                                         reform programme,” explains Hon. Ilyas           New terminals have been progressively
                                  In partnership with
                                                         Moussa Dawaleh, Djibouti’s Minister of        built from 2006 onwards, allowing the
                                                         Economics and Finance. “Our targeted          country to handle all sorts of cargos,
                                                         interventions in the business environment     from fuels to construction materials. The
www.penresa.com                                          aim at nurturing a new dynamic to shift       latest addition to Djibouti’s impressive
info@penresa.com                                         the mindset from the public sector to         port lineup is the Doraleh Multi-purpose
                                                         private initiative, create employment         Port: 200 metres of quay length, 16 quay
This report is sponsored and produced by PENRESA         instead of looking for one.”                  cranes, 690 hectares of total area and
and did not involve the reporting and editing staff of      Vision 2035 is the government’s            22,000 TEUs of handling capacity for an
any third party.                                         strategy aimed at diversifying the            annual capacity of over 8 million tonnes.
                                                         economy, ensuring consistent GDP              Further terminals are under construction
        THIS REPORT WAS POSSIBLE THANKS TO:
                                                         growth, tripling income per capita and        in the northern region of the country.
                                                         creating over 200,000 jobs within the            A country so deeply committed to
                                                         next fifteen years. “To promote the           building a stronger and richer future for
                                                         modernisation of the system in Djibouti,      its population is obviously bound to make
                                                         as well as its interconnection with the       bold choices, especially when it comes to
                                                         world, we are implementing modern             energy supply: the government of Djibouti
                                                         infrastructures for the inter-payment         aims to meet 100% of its energy demand
                                                         system,” states Ahmed Osman Ali,              with renewable sources, to fight pollution
                                                         Governor of the Central Bank of Djibouti.     and decrease the country’s dependence
                                                            From a logistics point of view, Djibouti   on imported energy. Djibouti is on the
                                                         is naturally poised to be a gateway for       verge of a green revolution: yet another
                                                         nearby countries like Ethiopia, Somalia       ambitious goal for a country that wants to
                                                         and Rwanda, an ideal hub for sea and          keep going forward and is never afraid to
                                                         air cargo transportation: “If you want to     think outside of the box.
                                                                                                                    FEBRUARY 2020 • FORBES AFRICA | 3
PENRESA FOCUS ON DJIBOUTI
Ministers Round Table
DJIBOUTI - Africa’s Gateway To The East

                                                                                                     Hon. Mahmoud
                                                                 Hon. Ilyas                          Ali Youssouf,                    Hon. Mohamed                        Hon. Yonis
                                                                 Moussa                              Minister                         Ahmed Awaleh,                       Ali Guedi,
                                                                 Dawaleh,                            of Foreign                       Minister of                         Minister
                                                                 Minister of                         Affairs and                      Agriculture,                        of Energy
                                                                 Economics                           International                    Livestock,                          and Natural
                                                                 and Finance                         Cooperation                      & Fisheries                         Resources

                                             Developing And Connecting Djibouti
                                             Through A World Platform
                                             Penresa sat down with Hon. Youssouf, Minister of Foreign Affairs and International
                                             Cooperation, Hon. Awaleh, Minister of Agriculture, Livestock, & Fisheries, Hon. Dawaleh,
                                             Minister of Economics and Finance and Hon. Guedi, Minister Minister of Energy & Water.

                                             What big project is your ministry focused on right now?                 Hon. Guedi: We are working toward 100% green energy. We are
                                                                                                                     developing other forms of energy like wind and geothermal
                                             Hon. Youssouf: We need to speed up the process of creating              energy. We never had a real project in geothermal, but at the
                                             job opportunities. First, in education and then in job creation.        end of April/beginning of May 2019, the presence of geothermal
                                             That is why we are compelled to seek opportunities for young            energy in the Fiale project was confirmed. The three drillings
                                             people and women. Djibouti has signed the ICSID Convention.             were done at a depth of 2,600 metres. Now, we are going to
                                             You need a legal framework to reassure investors that their             move to the next step, the production. We have signed all
                                             investment is protected. We hope that it will boost the volume          necessary contracts as far as wind energy is concerned after
                                             of the investment, because more investment means more job               one year of negotiations to finalise the production of 60 MW
                                             opportunities. Vision 2035 is our development plan over the             of wind energy with African Financial Cooperation in Ghoubet.
                                             next 20 years that will help change the livelihood of people.           As of now, the windmills are already being produced, using
                                             Djibouti has also signed the African Continental Free Trade             German technology. Completion of the project is 12 months,
                                             Agreement (AfCFTA). It is vital for African countries to create that    so in April/May 2020, we will start with the production of wind
                                             common market because trade is the engine of the economy.               energy. We have also developed solar energy. The French
                                             When you have that framework, that facility to boost and step           company Engie contacted us for a first project for solar energy.
                                             up the intra-African trade, it creates job opportunities, wealth,       We have already signed with EngieAfrique for the development
                                             rapprochement between countries and community. We believe               of 30 MW solar station on the site of Grand Bara. This will be the
                                             that the bigger the market is, the bigger the opportunities to          first step and we hope that we will finalise all the documents
                                             create job and wealth.                                                  for the project in two to three months. As you can see, the
                                                                                                                     energy revolution in Djibouti is coming.
                                             Hon. Awaleh: The Ministry is involved in several projects
                                             focused on sustainable agriculture. Djibouti has an arid                Hon. Dawaleh: The growth over the past five years has been
                                             ecosystem; it is more or less a desert with black stones. The           6-7%, which is comfortable. The balance of payment is now at
                                             rainfall is on average 150mm per year and we have no rivers.            a good level; in the past we had a very high debt, while now
                                             The best three activities for Djibouti (because of saline ground)       it is at 70%. All the macro-economic indicators are reasonable
                                             are date palms, greenhouse horticulture and livestock. One              for Djibouti. The driving force of the economy of Djibouti is
                                             example is that we have a laboratory here for date palms. There         the port, the air, the airport and the infrastructure. We have
                                             are a lot of varieties, and the best variety is called Medjool. One     six ports, we have trains. We deliver the flow of goods from
                                             kg of Medjool is about $US30. It is the highest price for a fruit. It   COMESA countries to the world. We also intend to handle the
                                             is very difficult to get this variety: California, Israel and Morocco   flow of information and finance, of capital between COMESA
                                             have it. One tree takes eight years to grow, and in all its life, a     and Djibouti because we want to be a hub for money, since
                                             date palm will give you 10-20 shoots. The problem is that we            our currency is pegged on the dollar. All people in the Eastern
                                             do not have date palms here in Djibouti. So, we have done the           African region should put their money in Djibouti. We want
                                             research and we have discovered that we can produce date                to be the hub of the flow of capital and information, since
                                             palms from cells. It has taken us 5-6 years, and we have chosen         we have seven telecommunication submarine cables, not
                                             the best varieties. In the world, we are the fourth laboratory          only for Djibouti, Somaliland and Ethiopia, since the cable
                                             which produces Medjool dates in this way. We are proud to have          encompassing Africa runs through Djibouti. So, our focus areas
                                             introduced date palms specific for Djibouti.                            are transport, flow of information and capital.

                                          4 | FORBES AFRICA • FEBRUARY 2020
PENRESA FOCUS ON DJIBOUTI
Finance
                     With a lack of restriction on FDI, Djibouti’s economy is set to take off

                                                                                                                                                 DJIBOUTI - Africa’s Gateway To The East
Expanding And                                                          substantial tax breaks and its Free Zone. “We have the biggest
                                                                       Free Zone in the area,” states Ahmed Hamid Al-Dheeb, CEO of CAC
                                                                       International Bank. “Djibouti has a very strategic location, and
Modernising Djibouti’s                                                 the stability of the country is very well appreciated. We will be a
                                                                       financial, transit, trading and logistic hub.”

Financial Horizon
                                                                          The government has worked hard to improve the nation’s ease
                                                                       of doing business, jumping from 154th to 99th in the World Bank’s
                                                                       ease of doing business ranking in 2018. “The President himself has
                                                                       put some considerable efforts in law reforms with the new Code
Djibouti’s financial strategies                                        of Civil Procedure and Code of Commerce, which today facilitates
                                                                       the creation of a business,” explains Comlan David Ocahoumare,
including improving ease of business,                                  Deputy General Manager of the Bank of Africa.
implementing Islamic banking                                              Djibouti’s banking sector has also experienced rapid expansion in
                                                                       recent years, providing the continent with the roadmap on Islamic
and catering to financial inclusion                                    finance as part of its core strategy in financial inclusion. “Monetary
aim to secure its stable outcome.                                      policy, like everywhere, is part of the measures we put in place for
                                                                       the promotion of the country,” relates Ahmed Osman Ali, Governor
                                                                       of Central Bank of Djibouti. “So, we have developed a lot of ideas. The
Over the past decade, Djibouti’s service-based economy has been        first thing is the modernisation of the banking system in Djibouti,
subject to sustained growth and prosperity. A crucial factor to this   the second is to attract more banking, the third is to promote the
has been its complete lack of restriction on foreign exchange,         financing of public and private economy, the fourth is to ameliorate
including the conversion and transference of funds, providing          financial inclusion, the fifth is to update the strategy every year.”
US$240 million annually in foreign direct investment (FDI) and         Djibouti has flung open the doors on financial expansion and
boosting the nation’s GDP growth. With the Djibouti franc pegged       opportunity. Abdulraqeb F.A Salem, General Manager of Saba African
to the US dollar at a fixed exchange rate of 177.71 Djibouti francs,   Bank agrees, “Djibouti is like a hub for other investors to come and
Djibouti’s modernisation of its economy depends upon open trade,       invest here, especially due to our political stability.”

                                                                                                             FEBRUARY 2020 • FORBES AFRICA | 5
PENRESA FOCUS ON DJIBOUTI
Afreximbank Focus on Djibouti
DJIBOUTI - Africa’s Gateway To The East

                                                                      Driving Djibouti’s
                                                                      Development Goals
                                                                      Afreximbank has pledged to work with public and private
                                                                      entities in Djibouti in order to deploy the Bank’s trade finance
                                                                      programmes in support of the country’s economic priorities.

                                                 A
                                                                      small nation in the Horn of Africa, Djibouti’s location                            Due to its location and the government’s recent
                                                                      along the Gulf of Aden, its proximity to the Mandeb                             policy reforms, the country is attracting more business
                                                                      Strait, the southern entrance to the Suez Canal and                             and investment than ever. Djibouti has recently
                                                                      Yemen gives the small African nation a strategic role                           implemented a policy of international free trade zones,
                                                                      to play along one of the world’s busiest trade routes.                          which enables foreigners to start business in the
                                                                      Ten percent of the world’s oil exports and 20% of all                           country easily and without paying profit taxes. These
                                                                      commercial goods traverse through the Suez Canal,                               policies have been effective in recent years to attract
                                                                      passing close to Djibouti. With the vision to be the trade                      much attention to the tiny nation as it seeks to create
                                                                      finance bank for Africa, Djibouti plays an increasingly                         a conducive business environment. Already, our
                                                                      bigger role within the Afreximbank portfolio.                                   partnership has seen positive effects with Djibouti’s
                                                                         Djibouti signed onto the African Export-Import                               Ease of Doing Business ranking increasing in 2018 to
                                                                      Bank Establishment Agreement in 2016 marking the                                99 up from 154 in 2017.
                                                                      commencement of the partnership. At the signing of                                 Djibouti is one of the many cases in which
                                                                      the agreement, President Ismaïl Omar Guelleh stated                             partnering with Afreximbank has helped countries
                                                                      that this partnership will help the country advance its                         develop their trade sectors. In 2017 Afreximbank
                                                                      trade related infrastructure and the areas of logistics                         focused on a forward looking initiative called Impact
                                                                      and renewable energy. The bank has also helped to                               2021, Africa Transformed. This initiative is fixed
                                                                      promote and finance Djibouti’s industrial sector in the                         on strengthening four main sectors: intra-Africa
                                                                      area of export manufacturing. With help in financing                            trade, industrialisation and export development,
                                                                      from Afreximbank, Djibouti has been able to further                             trade finance leadership and financial soundness
                                                                      leverage its important geographic position to its                               and performance. Just in 2018, Afreximbank saw
                                                                      advantage. It will also flourish in new areas of the                            24% overall growth with a US$55 million increase
                                                                      economy such as tourism and investment.                                         in income. Up from US$229.8 million total income
                                                                         During its partnership, Afreximbank has pledged                              in 2017, the total income for 2018 was US$285.4
                                                                      to work with public and private entities in Djibouti and                        million. Afreximbank also saw a 13% growth in its
                                                                      would link them with other African and international                            assets totalling US$13.42 billion for 2018 due to a
                                                                      economic players in order to deploy the Bank’s trade                            rise in net loans and advances. The bank’s operating
                                                                      finance programmes in support of the country’s                                  profit saw an exceptional rise in 2018 to US$394.8
                                                                      priorities, including the development of renewal                                million from US$109 million in 2017.
                                                                      energy infrastructure through the Bank’s funding                                   This growth is continuing into 2019 with a 59%
                                                                      arrangement with KFW, the German development bank,                              increase in total revenues for the first three months
                                                                      construction of world-class tourism amenities under                             of the year compared to the same timeframe in 2018.
                                                                      the Bank’s CONTOUR facility and expansion of Djibouti’s                         Though it is a small country, Djibouti’s location elevates
                                                                      transport and logistics infrastructure. The trade and                           its status in geopolitics, and it is only logical to assume
                                                                      infrastructure development plans initiated by Djibouti                          that its importance will continue to grow as nations turn
                                                                      are very impressive and have the potential to transform                         their attentions to Africa and the Middle East. With a
                                                                      the country and to make an impact, not only in the                              positive outlook ahead and a successful year behind us,
                                                                      region but across Africa, as the country moves toward                           Afreximbank is well on its way of achieving its vision and
                                                                      becoming a key logistics hub for the continent.                                 assisting Djibouti in its development goals.

                                                The African Export-Import Bank (Afreximbank) is the foremost pan-African multilateral financial institution devoted to financing and promoting intra- and extra-African
                                                trade. The Bank was established in October 1993 by African governments, African private and institutional investors and non-African investors. Its two basic constitutive
                                                documents are the Establishment Agreement, which gives it the status of an international organisation, and the Charter, which governs its corporate structure and
                                                operations. Since 1994, it has approved more than US$67 billion in credit facilities for African businesses, including US$7.2 billion in 2018. Afreximbank had total assets of
                                                US$13.4 billion as at 31 December 2018. It is rated BBB+ (GCR), Baa1 (Moody’s) and BBB- (Fitch). The Bank is headquartered in Cairo.

                                          6 | FORBES AFRICA • FEBRUARY 2020
PENRESA FOCUS ON DJIBOUTI
GXA
          Sales Manager David Boucher explains how GXA aids Djibouti’s Vision 2035

                                                                                                                                                           DJIBOUTI - Africa’s Gateway To The East
Insuring Djibouti’s Continuous Growth
GXA’s Yellow Card gives the green light to regional travel.
Could you share a little bit about GXA?                                                In what ways does GXA facilitate business?
   GXA Assurances S.A. was created in 2001 and                                            We facilitate business with the Yellow Card, which is an in-
has grown a lot since then. Djibouti has made big                                      surance card that covers all vehicles that move in the region.
infrastructure improvements, many of which have been                                   If a vehicle is coming from Ethiopia to Djibouti, the Yellow
within the last 5 years. This progress has been very                                   Card allows them to still be insured from accidents. Before
important for our evolution as a company. Djibouti’s                                   they would have to have insurance in each country, but
success and growth has allowed us to create new                                        now one card covers all the countries. However, our biggest
products, which have given us more business. These                                     strength to facilitate business is being able to insure and se-
are always good indicators for incoming investors.                                     cure all types of businesses for all aspects of their activities,
                                                                                       no matter their size, with the support of strong, well-known
Part of the Vision 2025 is to develop human capital.                David Boucher,     and first-ranked international reinsurers.
How does GXA contribute to this goal?                               Sales Manager
   This is a very important endeavour. The more Djibouti                                 Why is now the best time to come and invest in Djibouti?
grows and the more our company grows, the more employees we                    Our ports have huge capacity, there is the Ethiopian railway
will need. We support high quality training of our staff. The insurance      being developed and there is a project for a new airport as well.
sector is a very important and particular sector. We are focused on          Now, we can open a company in Djibouti in less than three days.
comprehensive training so our employees continue to provide excel-           As for GXA, we are the biggest insurers on the market. Our clients
lent customer service while permitting them to grow and develop pro-         need to be sure if there is a big claim, they have big insurers who
fessionally within the company. With this plan, everyone succeeds.           are able to settle the claim quickly and efficiently.

                                                                                                                      FEBRUARY 2020 • FORBES AFRICA | 7
PENRESA FOCUS ON DJIBOUTI
Ahmed Osman Ali
                                          Governor of the Central Bank of Djibouti
DJIBOUTI - Africa’s Gateway To The East

                                             The Central Bank Fights Financial
                                             Exclusion And Eases Business
                                             Governor Osman Ali vows to do even more to attract
                                             banking activities to Djibouti and enable further growth.

                                                                                    Central Bank of Djibouti Governor Ahmed Osman Ali is       The African Continental Free Trade Agreement is
                                                                                    a key player in the nation’s strategy of enabling infra-   meant to create a tariff-free continent that could
                                                                                    structure improvement and economy diversification          boost intra-African trade. Do you feel this will
                                                                                    to become an emerging country by 2035. Penresa sat         contribute to Djibouti’s economic growth?
                                                                                    with him to discuss the achievements of his mandate           It is a great opportunity: it will grant access
                                                                                    and his plans to keep supporting Djibouti’s Vision 2035.   to a wider market to companies operating
                                                                                                                                               here. To take advantage of increased regional
                                                                                    How is the Central Bank working to help Djibouti be-       integration (Djibouti is a founding member of
                                                                                    come a middle-income country by 2035?                      COMESA), we invested heavily in port, road,
                                                                                       The ambition to establish Djibouti as an emerging       rail and telecommunications. Djibouti is AGOA
                                                                                    economy by 2035 is part of the national develop-           eligible, which is significant for our Indian and
                                                                                    ment strategy pursued by the government’s sec-             Chinese partners.
                                                                                    toral policies. The objective is to transform Djibouti        We remain very confident about the posi-
                                             “There is nothing                      into an international logistic and financial hub.          tive effects of the African Continental Free Trade
                                                                                       The Central Bank is thus working for a more dy-         Agreement in terms of activities, growth and job
                                                we do not have                      namic, efficient, sustainable and inclusive financial      creation.
                                                                                    sector. An initial comprehensive reform package
                                              here. The future                      began in the early 2000s: since then, the sector           You were awarded Central Banker of the Year
                                              is in Africa, so it                   has grown from five to 36 financial institutions (in-      2018 at the Global Islamic Finance Award. What
                                                                                    cluding 11 banks, from two in 2006). Subsequently,         did you do to expand Islamic Finance?
                                             is time to come.”                      to expand the financial sector, our priorities are fo-        We realised that a significant portion of our pop-
                                                                                    cused on the following points:                             ulation was marginalised in the financial sphere
                                                                                      - The viability of the sector with the impressive        due to the lack of Shariah compliant financial
                                                                                         strengthening of the supervisory framework, as        products. We have made the necessary efforts to
                                                                                         well as anti-money laundering and anti-terrorist      introduce and develop Islamic finance, and today
                                                                                         financing measures. Reference texts are regular-      the three active Islamic banks (the first of which
                                                                                         ly updated according to international standards;      established in 2006) represent 20% of the mar-
                                                                                      - The promotion of financial inclusion through           ket. We also launched an annual Summit bringing
                                                                                         initiatives such as the right to an account, with     together in Djibouti the institutions and eminent
                                                                                         banks being legally obliged to open an account        experts of International Islamic finance.
                                                                                         for people with a minimum income of DJF 40,000           The award we received is an acknowledgement
                                                                                         (€200). Also worth mentioning is the develop-         of the efforts undertaken by all stakeholders to
                                                                                         ment of microfinance and mobile banking. To           achieve these results.
                                                                                         ease access to credit for SMEs/SMIs we have
                                                                                         established a Partial Credit Guarantee Fund and       For the readers of FORBES AFRICA and the dis-
                                                                                         initiated the necessary reforms to launch leasing     cerning investor, why is NOW the best time to
                                                                                         activities in Djibouti;                               invest in Djibouti?
                                                                                      - The modernisation of the national financial infra-        We have worked hard to improve our investment
                                                                                         structure with the introduction of i) a modern na-    environment. In terms of investors’ protection,
                                                   Banque Centrale de Djibouti           tional payment system taking into account the         Djibouti ranked second worldwide in the World
                                                              B.P. 2118, Djibouti        new paperless electronic payments (real-time          Bank Doing Business 2019 ranking, gaining 94
                                                         Tel: (253) 21 35 27 51          gross settlement, automated clearing house...);       places compared to 2018. Djibouti offers great po-
                                                        Fax: (253) 21 35 12 09
                                                       www.banque-centrale.dj
                                                                                         and ii) a new fully automated credit information      tential to investors in various sectors, as well as an
                                                                  bndj@intnet.dj         system.                                               attractive fiscal environment.

                                          8 | FORBES AFRICA • FEBRUARY 2020
PENRESA FOCUS ON DJIBOUTI
Salaam African Bank
                                                       A leading institution in Islamic banking and more

                                                                                                                                                      DJIBOUTI - Africa’s Gateway To The East
Investing In The Future Of Djibouti
Providing quality banking services while creating employment for locals.
Incorporated in 2007, Salaam African Bank takes                                     “We are here to stay, because we believe in long-term
pride in being the first private bank to establish its                              relationships. We are here to contribute to create
headquarters in the Republic of Djibouti and has                                    jobs in this country. Djibouti’s economy is based on
quickly risen to become one of the most prominent                                   services, and those services must be constantly
financial institutions in the country and in the whole                              improved. Therefore, we’re not interested in investing
East African region. With the assets of banks and                                   in the usual corporate banking: we want to invest in
other institutions offering Islamic products reaching                               quality companies that work here and employ locals.”
today an approximate value of US$300 million,                                          The bank’s commitment to job creation is not
Sharia-compliant banking has progressively become                                   limited to financial services but extends to all its
a key focus for all banks operating in East Africa,                                 sectors of activity: “We are involved in several real
and Salaam African Bank can be regarded as one of          Ali Abdallah Hettam,     estate investments, such as the construction of the
the leading institutions in the sector: its outstanding          Chairman           Salaam village,” says Ali Abdallah Hettam. “We’re
Islamic financial services have earned the bank the                                 relatively new to the market, but our customer-
2016 award for Best Sharia commercial bank in East Africa.               focused mentality allowed us to establish ourselves quickly
   Current Chairman Ali Abdallah Hettam placed his forty years           among the region’s major players. Today, we’re one of the main
of experience in logistics, transportation and management to the         employers in Djibouti: we give work to a great number of people in
service of Djibouti, aiming to create employment and increase            banking, real estate, logistics, etc. I think we’re very well suited to
financial inclusion in the country: “We use technology to offer          serve not only Djibouti, not only East Africa, but Africa as a whole,
the best services we can, especially in Islamic banking,” he says.       connecting it to the world.”

                                                                                                                  FEBRUARY 2020 • FORBES AFRICA | 9
PENRESA FOCUS ON DJIBOUTI
Saba African Bank
                                          One of the leading banks in the Horn of Africa
DJIBOUTI - Africa’s Gateway To The East

                                             Evolving Services For A Developing Country
                                             S.A.B. is expanding beyond banking towards real estate and insurance.
                                             Saba African Bank was inaugurated in 2018 as an                                     the insurance company will begin operation in
                                             independent branch of the Saba Islamic Bank and aims                                approximately three months.”
                                             to become one of the leading banks in Djibouti as well                                 Recently, the President of Djibouti, His Excellency
                                             as in other Horn of Africa countries. Saba African Bank                             Ismaïl Omar Guelleh has emphasised the need to
                                             is riding the wave of the rapid expansion experienced                               attract more foreign investors into the country as a
                                             in recent years by the Djibouti banking sector, coupled                             way to drive development and further Djibouti’s vision
                                             with an increase in FDI for infrastructure projects. “We                            to become a middle-income economy by 2035, and
                                             plan to have good relationships with other banks                                    Abdulraqeb F.A Salem strongly believes that the small
                                             in Djibouti and neighbouring countries,” explains                                   but mighty nation is ripe with untapped potential:
                                             Abdulraqeb F.A Salem, General Manager of Saba African                               “Djibouti is one of Africa’s developing countries, and its
                                             Bank. “We want to establish a stringent anti-money Abdulraqeb F.A Salem, political stability greatly contributes to make it a hub for
                                             laundering and anti-terrorism platform and offer great     General Manager          potential foreign investors: new people are coming here
                                             financial services.”                                     of Saba African Bank to invest in a number of sectors, from banking to retail
                                                With Islamic banking growing exponentially                                       and many others. Besides that, Djibouti benefits from
                                             in recent years, S.A.B. has tailored its services to the needs         a strategic geographic location, which makes the Djibouti port one
                                             and values of Islamic investors. “We have different kinds of           of the biggest in Africa, a veritable entrance to many surrounding
                                             investment and financing programmes that we provide for                countries. These are all factors that help to attract the infrastructure
                                             customers here,’’ says Abdulraqeb F.A Salem. “Furthermore,             investments this country needs to advance further: hotels,
                                             we are planning to expand beyond banking services, into                hospitals, universities. This is why it is a good moment to invest in
                                             real estate investments and Islamic insurance. In our vision,          Djibouti. There’s so much good in the heart of this country.”

                                          10 | FORBES AFRICA • FEBRUARY 2020
CAC International Bank
                                                  State-of-the-art quality banking with a local focus

                                                                                                                                                     DJIBOUTI - Africa’s Gateway To The East
Bringing The International Digital
Banking Experience To Djibouti
With the vision to be recognised                                                                results achieved in its first ten years of ac-
globally as a dynamic financial services                                                        tivity, CAC International Bank does not rest
provider, CAC International Bank has                                                            on its laurels and continuously strives to
curated an identity that helps it stand                                                         improve its financial services in the region.
out in the region. CAC International                                                            Furthermore, CAC International Bank is in
Bank, as a leading financial institution                                                        the process of having its Islamic banking
in Djibouti, is transforming banking via                                                        license upgraded by the Central Bank.
digital banking products in the ever-
evolving and vigorous world of finance.                                                         International Banking
                                                                                                Experience & Innovation
With precision services, better customer                                                        CAC International Bank has always been
care and quality banking solutions craft-                                                       the frontrunner in the region when it
ed for a growing and expanding economy,                                                         comes to bringing the international bank-
CAC International Bank has risen to be-                                                         ing experience infused with digital bank-
come one of the most influential players                                                        ing solutions to the local market. The bank
in Djibouti.                                   “Operating in Djibouti,                          has tremendous achievements in the de-
                                                                                                velopment of electronic banking products
The Beginnings                                 CAC International Bank                           and solutions. With the electronic pay-
CAC International Bank started its                                                              ments becoming the norm globally, CAC
banking operations in 2009, opening its        works to facilitate                              International Bank is striving to challenge
first branch in the Quartier Commercial
in the heart of Djibouti and has
                                               international banking                            the current cash-based economy and is
                                                                                                assisting the region in transmuting into a
managed to become one of the leading           experience for their                             digital economy.
banks in the region and a recognised
leader in technology, digital banking          customers.”                                      The Expanding Djibouti
and financial innovation. Being a bank                                                          The small, yet fierce, country of Djibouti has
that solely operates in Djibouti, CAC          Mehdhar Abdullah                                 recently leaped from 154th position to the
International Bank has rapidly extended                                                         99th position in the World Bank Business
its capacities to facilitate all its clients   Al-Sakkaf,                                       Report Index, and the government aims
with global banking experience. Its            Chairman of                                      to get into the top fifty. CAC International
amazing success lies in consistent                                                              Bank, as an international banking trend-
efficacy, proficiency and providing            CAC International Bank                           setter in Djibouti, considers the country
prudent solutions that challenge the                                                            an ideal place for prospective investors.
cash economy, transforming it into a           in 2018 and 2019, as well as the Best            According to Ahmed Hamid Al-Dheeb, the
digital economy of the future.                 Bank Award in the Republic of Djibouti           CEO of CAC International Bank, foreign in-
                                               in 2019 by Global Finance.                       vestments are already playing a pivotal
Awards, Recognition & Accolades                                                                 part in the country. With a picture-perfect
From the Golden Europe Award for               Present Scenario                                 strategic and geographical location, the
quality to the Honours in Excellence           CAC International Bank is doubling up its        country of Djibouti is sure to become an
and Compliance with International              efforts to reduce physical transactions          investor’s paradise.
Banking Rules and Regulations, as              and encourage all its clients to shift to-
well as being recognised as the Best           wards online, mobile and digital banking
Bank multiple times in the Republic of         solutions. At CAC International Bank, it’s all
Djibouti, CAC International Bank has           about complete digitalisation of banking
surpassed every other financial insti-         and precision online banking solutions                           CAC International Bank Head Office
tution in the region. CAC International        that replace traditional banking schemes                         Immeuble Dar al Karam
Bank has been awarded the Excellence           or systems. A huge amount of customers                           Rue de Marseille - Djibouti
                                                                                                                P.O. Box: 1868
in Compliance award by the Union of            use mobile and online banking services in                        Tel: 00253 21356363
Arab Banks for two consecutive years,          the Djibouti region. Despite the impressive                      Fax: 00253 21356755

                                                                                                             FEBRUARY 2020 • FORBES AFRICA | 11
Energy
                                          Djibouti’s ambitious goal to 100% renewable energy
DJIBOUTI - Africa’s Gateway To The East

                                          Green Economy 2035                                                       exports of the resource to nearby countries, aiding in the goal
                                                                                                                   to rely less on importing energy. SIHD is focused on expanding
                                                                                                                   and improving the oil terminal in Djibouti so that they may
                                                                                                                   supply larger regions. Dabar Adaweh Ladieh, General Director
                                          Focusing on energy independence                                          of SIHD, explains: “The demand of oil products is growing very
                                          and renewables, Djibouti is banking                                      fast, at a rate of 15% per year. We want to serve the whole
                                                                                                                   region, because [the terminal] has an important stocking
                                          on geothermal energy.                                                    capacity. Once we have this new stocking site, the capacity of
                                                                                                                   it will be 150,000 cubic metres to be reached in three phases
                                                                                                                   of development.”
                                          As Djibouti strives to become more independent by relying less on           Aside from the oil industry, Djibouti has aligned its attention
                                          imported energy sources and providing cheaper and more reliable          to renewable energy. The Ministry of Energy in charge of
                                          power to its citizens, it has channelled its focus on diversifying the   Natural Resources has devoted itself to the development
                                          country’s existing energy sources and by investing in renewable          of renewable energy sources to diversify the economy and
                                          energy such as wind, solar and geothermal energy.                        ensure that Djibouti does not rely solely on only oil like so
                                             In the oil and gas sector, UCIG Oil and Gas has developed a large     many economies have in the past. According to the vision of
                                          network in the oil industry that distributes to over 20 countries.       President Ismaïl Omar Guelleh, Djibouti’s future will operate
                                          With its wide array of gasoline and diesel services, UCIG provides       on 100% renewable energy and is now developing solar,
                                          a diverse selection of fuel for multiple sectors including fuel for      geothermal and wind energy. Companies such as SIHD are
                                          petrol and diesel-driven vehicles, aviation fuels for commercial         investing more in renewable energy than in fossil fuel energy.
                                          airlines and military-grade aircraft, kerosene for light and             Hon. Yonis Ali Guedi, Minister of Energy, states, “All these
                                          heating in homes and bitumen to the construction sector. With            projects are to develop Djibouti, making sure that energy
                                          this kind of strength in the energy sector, Djibouti has proven to       is abundant and cheap, to attract investors, jobs can be
                                          be a door for expansion into other markets.                              created and the prosperity of our citizens can be increased.
                                             The Société Internationale des Hydrocarbures (SIHD) is                Development always needs energy, so the country needs to
                                          also working to improve the oil and gas sector by organising             provide itself with green and clean energy.”

                                          12 | FORBES AFRICA • FEBRUARY 2020
Société International des Hydrocarbures de Djibouti (SIHD)
                                                 Increasing stocking capacity to foster regional growth

                                                                                                                                                      DJIBOUTI - Africa’s Gateway To The East
Supplying Djibouti And Neighbouring
Countries With Quality Oil Products
SIHD is working hard to ensure the                                                                                     SIHD intends to devel-
country takes full advantage of its                                                                                 op its business by diver-
role as a natural maritime hub.                                                                                     sifying its imports in-
                                                                                                                    cluding the “heavy fuel”
SIHD (Société Internationale des                                                                                    but is unfortunately lim-
Hydrocarbures de Djibouti) was                                                                                      ited in the diversification
created in 2000 and is tasked with                                                                                  of its products due to the
the import of oil products for the                                                                                  lack of storage within
Djiboutian population. Driven by a                                                                                  the terminal. This is pre-
modern and international vision,                                                                                    cisely why SIHD is prior-
SIHD also contributes to the sup-                                                                                   itising the construction
ply of oil products in neighbouring                                                                                 of a new multi-product
countries, such as Somalia and                                                                                      terminal that will be-
South Sudan. “SIHD, in partnership                                                                                  come a logistics tool for
with other companies, is building a                                                                                 all East Africa.
new stocking site in the Damerjog                                                                                      Due to its strategic
economic zone where there are                                                                                       geographical      position
also other projects to be realised,                                                                                 with one of the busi-
like the port and the stocking site                                                                                 est maritime routes
of natural gas,” says Dabar Adaweh                                                                                  worldwide, as well as
Ladieh, General Manager of the                                                                                      its ever-growing infra-
company. “So, we are proceeding                                                                                     structures, Djibouti is
with this global vision in mind.”                                                                                   naturally poised to act as
   Recently, the demand of oil products                                                              a crucial international maritime hub. Its
in Djibouti and surrounding countries has          “Our vision is paving                             enticing environment and its financial
skyrocketed, marking a yearly growth               the way to good                                   and monetary stability have made it an
rate of 15%, and the oil terminal in Djibouti,                                                       extraordinarily attractive destination
which handles most of the oil products             stocking capacity,                                for many investors, especially in the
directed to Djibouti and Ethiopia, is out                                                            infrastructure and tourism sector. The
of capacity. Therefore, plans for the con-         good transportation                               wave of foreign investment is allowing
struction of a new stocking site have been         and logistics of the                              this resourceful country to constantly
greenlit to increase the available storage,                                                          update its infrastructural landscape
relieve the pressure on the existing termi-        products.”                                        and improve the quantity and quality
nal and avoid costly service disruptions:                                                            of its aerial, maritime and terrestrial
“We are in the final phase of the planning,”                                                         transports. “That is why Djiboutian
explains Ladieh. “Construction will start at       products not only Djibouti,” states Ladieh.       ports, for instance, are destined to
the end of the year and will last two years.       “These are our plans for the future. Our          serve the whole region,” explains
We want to serve the whole region. It is           vision is paving the way to good stocking         Ladieh. “Goods from Europe, the Middle
an opportunity that we do not have now             capacity, good transportation and logis-          East and Asia will arrive here. We will
because of the current capacity of the             tics of the products.” At the same time,          have an exchange centre thanks to
existing terminal.” Once complete, the             SIHD is committed to participating to fur-        our strategic plan and the President’s
new stocking site will have a capacity of          ther research of oil in Djibouti: “There is oil   vision to develop infrastructure.” The
160,000 to 250,000 cubic metres in the             here,” adds Ladieh. “We need to deepen            best for East Africa’s gateway, he adds,
first phase which will enable Djibouti to          the search and develop the oil products           is yet to come.
supply all the countries in the surround-          first. We will also eventually have our own
ing region, in accordance with SIHD’s goal         tanker in order to export petroleum prod-
of fostering generalised growth in the             ucts to regional countries, making Djibouti                           Rue Jean Jaurés
East African market: “We aim at develop-           a hub of inter-exchange of import and ex-                             P.O. Box: 121
ing the whole region in terms of petroleum         port of petroleum products.”                                          République de Djibouti

                                                                                                                 FEBRUARY 2020 • FORBES AFRICA | 13
Transport
                                          Djibouti’s strategic location serves East Africa as a gateway to the world
DJIBOUTI - Africa’s Gateway To The East

                                          Djibouti’s Goal To Become A Global Trade Hub
                                          Djibouti is set to connect global business                              landlocked Rwanda. Our vision is sea and air, so when cargo comes
                                                                                                                  by sea, we can take it to the airport to be taken by air.” Air Djibouti
                                          with booming African markets and drive                                  also operates within the free zone, working with ports and other
                                          forward regional integration and growth.                                means of transportation.
                                                                                                                    The Doraleh Multi-purpose Port is a state of the art terminal
                                                                                                                  that plays a direct role in the free zone and connectivity of the
                                          Djibouti holds a strategic place in Africa due to its connection with   country. This port is also a source for job creation that ensures
                                          the Middle East, Europe and Asia, serving as a gateway to the world     the economic stability of its human capital. Wahib Daher Aden,
                                          and vice-versa. Over the years, Djibouti has been a country that        CEO of Doraleh Multi-purpose Port, says, “The biggest investment
                                          has maintained admirable stable relations in all respects. Hon.         that the government has done is job creation. A training institute
                                          Mahmoud Ali Youssouf, Minister of Foreign Affairs, says, “Djibouti is   has been created in partnership with the European Union. We
                                          very well located, being on the Strait of Bab al-Mandab and the Gulf    have bought simulators and equipment for the training. Before
                                          of Aden, which are very important for international trade. As a small   we were sending our people to Europe or to China, which was
                                          country, we have shown from the very beginning that we wanted to        very costly. Now we have one person at the University of Djibouti,
                                          cooperate with our neighbours.”                                         who is the head of the training institute. Every year they train
                                             When neighbouring countries are united in peace, the doors           hundreds of workers to work at the ports.”
                                          of opportunity are opened across all sectors, especially in                “We want Africa to open,” explains Ali. “Africa is trading more
                                          transportation. The flag carrier of Djibouti has witnessed an           with external countries than amongst themselves. We want to be
                                          increased movement of cargo in the region. Abdourahman Ali,             the entry of east Africa and beyond. For us, we want to be open, we
                                          CEO of Air Djibouti, explains that when an airline is created in a      want the roads and rails to connect Kenya, Uganda, South Sudan,
                                          country, it opens partnership opportunities with airlines in other      Ethiopia, Djibouti and beyond that, to Rwanda to Burundi. If all these
                                          countries. “This is why we set up an interline with Qatar Airways for   countries are interconnected, it will be a huge opportunity.”

                                          14 | FORBES AFRICA • FEBRUARY 2020
Wahib Daher Aden
                                                       General Manager of Doraleh Multi-purpose Port

                                                                                                                                                DJIBOUTI - Africa’s Gateway To The East
Opening The Doors
Of East Africa To The World
In the past two years, the company invested in workforce
and facilities to reinforce its key role in the region.

We sat with Wahib Daher Aden, General                  projects and factories in the neighbouring
Manager of Doraleh Multi-purpose Port, to              countries, they need the connectivity and
hear his thoughts about the current state              the ability to use Djibouti ports, which are
of the Doraleh terminal and discuss further            the logistic hubs of East Africa. I think taking
developments planned to keep increasing the            part in the Belt and Road Initiative was a wise
prominence of Djibouti port.                           choice: it is very beneficial because it allows
  1,200 metres of quay length, 16 quay                 us to invest in the creation of railways, roads,
cranes, 690 hectares of total area, 400,000            ports and other projects. The Belt and Road
TEUs of handling capacity for containers and           Initiative will help us expand and grow. As a
an annual capacity of over eight million tonnes        result, we become an attractive opportunity
for general cargo. These are examples of the           for future investors because we offer
impressive figures of the facilities hosted by         security, logistics and adequate financial
the Doraleh Multi-purpose Port, operated by            platforms.
the homonymous company.
                                                       How do you see the role of your terminals in
                                                                                                           “African
You have been General Manager of the                   the upcoming years?                                 countries need
company since it began its operations with                First and foremost, we are investing heavily
the inauguration of the Multi-purpose Port             to develop our human capital, and we opened         to encourage
in May 2017. Can you tell us a bit about its           a training institute in partnership with the        business amongst
history and some of its milestones?                    transport and logistics association.The centre
  As you said, the port is quite new. It is a state-   is still in its initial stages, but we have great   one another.
of-the-art terminal, and it was a necessary
step in the evolution of the Djibouti port. The old
                                                       ambitions for it, we have been buying new
                                                       equipment and training simulators. In this
                                                                                                           Djibouti wants to
port is located at the heart of the city, so over      way, we will be able to utilise this modern         be the entry of
the years the government has been working to           technology to train our workers in-house
move logistics out of the city itself. The process     instead of sending them to Europe or China,         East Africa
officially began in 2006 with the construction         which was quite costly. We are currently            and beyond.”
of the Horizon Terminal, which hosts the oil           training hundreds of workers at all levels of
and petroleum port. The manufacture of the             expertise. In the future, it is vital for us to
Container Terminal followed in late 2008. Then,        keep investing: there are a lot of landlocked
along came the Doraleh Multi-purpose Port,             countries on this side of Africa, and only
the construction of which started at the end of        a few mega ports. With our advantageous
2014. Further, there are two additional ports in       position, we aim to penetrate new markets in
the north because Djibouti is going a long way         the continent because we have the capacity
to specialise its ports so that it may provide         to handle a lot of cargo. If inland transport       P.O.Box 2117
better services for its clients.                       infrastructures will allow it, we would like to     Djibout - République de Djibouti
                                                                                                           Tel: (+253) 21 31 91 92
                                                       continue to expand and create relationships         Hotline: (+253) 21 31 90 00
Your company is strongly committed to the              with countries that are not using our terminals     Email: customercare@dmp.dj
development of Djibouti. How do you think              yet. We are ready to approach these new
the Belt and Road Initiative launched by your          markets and showcase our ability to handle          ADDIS ABBEBA
Chinese partners is going to improve your              cargo and transit efficiently, providing logistic   Representative Office:
sector?                                                solutions required by a new environment. We         Tel: (+251) 11 55 33 744
                                                                                                           Fax: (+251) 11 55 34 659
  Chinese companies are investing a great              have the tools to succeed and we are eager to       Email: port.office.addis@gmail.com
deal in Africa, and since they have several            see Africa open its doors.                          www.portdedjibouti.com

                                                                                                           FEBRUARY 2020 • FORBES AFRICA | 15
Abdourahman Ali Abdillahi
                                          Chief Executive Officier Of Air Djibouti
DJIBOUTI - Africa’s Gateway To The East

                                             Djibouti’s Phoenix
                                             Rising From the Ashes
                                             Abdourahman Ali has been CEO of Air Djibouti since 2017; committed to
                                             ensuring the national fleet’s lift off, he is concerned with providing economic
                                             stability and gain for Djibouti through the advancement of air connectivity.

                                                                                  From cargo airline to passenger services, with a vi-     to the next generation. With Air Djibouti, the oppor-
                                                                                  sionary leader, and highly trained management team       tunity of employment for the youth currently re-
                                                                                  of men and women, Air Djibouti’s future is bright.       quires experienced foreign support to be passed-
                                                                                                                                           on. With the go-get attitude of the youth currently
                                                                                  What are your current plans and projects for the         employed, this is not far from happening.
                                                                                  company?                                                    With the inauguration of a series of flights, no-
                                                                                     A revolutionary achievement and a must for the        tably to Jeddah (Saudi Arabia) the commissioning
                                                                                  development of the country is the re-emergence of        of a VIP lounge, Air Djibouti once again is in the
                                                                                  Air Djibouti in the sky. Created in 1963, Air Djibouti   spotlight. The new routes strengthen Air Djibouti’s
                                                                                  is not new in the aviation industry. It has its own      field of action which is advancing every day in its
                                                                                  success story. Considered to be one of the re-           legitimate ambition to leave its mark in the avia-
                                                                                  gions’ oldest airlines, it used to fly to three conti-   tion industry in this part of the world.
                                                                                  nents (Africa, Europe and the Middle-East in Asia).         Through these new achievements, Air Djibouti is
                                                “If you want to                   Djibouti’s geographic and strategic location pro-        developing another fundamental aspect of its man-
                                                                                  vides it with a vantage point of exploring this poten-   agement: that of extending an integrated policy of
                                                  develop your                    tial as a multi-modal global logistics hub. Opening      acquisition of provisions in all sectors linked to its
                                                                                  the sea port as an initial avenue to feed the East       activities. Since its rebirth Air Djibouti has been par-
                                                   country, you                   African Region ensured that vital infrastructures        ticipating in the economic growth of the country, its
                                                     must have                    soon came into place by land through railway and
                                                                                  concrete roads and now, through Air Djibouti. We
                                                                                                                                           national airlines not only offer the pride of access to
                                                                                                                                           complete national autonomy in the field of aviation.
                                              connectivity. Air                   need to take the opportunities available to us today     It also helps to influence the notion of job creation
                                                                                  to develop our airlines while thinking out of the box    in the country, the main issue on Djibouti’s agenda.
                                                Djibouti opens                    to push the President’s vision.                          Recruiting is likely to contribute significantly to the
                                                                                                                                           reduction of unemployment. Better still, it is more
                                             up and broadens                      What is your future vision for Air Djibouti and its      likely to participate in the positive transformation
                                             that possibility to                  relation to building up Djibouti’s economy?              of the economic and financial provisions of house-
                                                                                     We currently fly to seven countries. Out of more      holds and families.
                                                 do business.”                    than 50 candidates, nine males and five females             Air Djibouti’s cargo has become a trusted and
                                                                                  were shortlisted and are now studying in the             efficient freight operator in the region. A 1,500
                                                                                  Ninety Nines Flying School in Nairobi, Kenya. For        square metre Cargo Warehouse Facility has been
                                                                                  the past few months, they underwent rigid train-         built inside the Ambouli International Airport. This
                                                                                  ing in both theoretical and practical schooling to       has the capacity to cater to products requiring
                                                                                  gain knowledge in basic air navigation. To date,         2°-8°C and 15°-25°C storage. In preparing Djibouti
                                                                                  after more than a year, these young candidates           to becoming a logistical hub in the region, Air
                                                                                  have made it to their first solo flight phase pilot-     Djibouti, in partnership with EFS-EBREX will de-
                                                                                  ing single engine aircraft. From Air Djibouti’s in-      sign, build and manage a world-class cargo ware-
                                                                                  ception, it has been aligned with His Excellency,        house facility to further increase its capacity. A
                                                                                  Ismail Omar Guelleh, President of the Republic           freighter with a minimum capacity of 16T is also
                                                                                  of Djibouti’s Vision 2035. One of its pillars is         on the table.
                                                        Rue de Genève, Djibouti   “Investment in Human Capital”. The government               In partnership with the Djibouti Tourism
                                                           Tel: + 253 21343737
                                                          info@air-djibouti.com   acknowledges that in order for the economy to            Authority, Air Djibouti is promoting its unexplored
                                                          www.air-djibouti.com    grow it needs to provide competitive employment          natural beauty.

                                          16 | FORBES AFRICA • FEBRUARY 2020
Laboratoire Central du Bâtiment et de l’Equipement (LCBE)
                                          An irreplaceable touchstone for the construction industry
DJIBOUTI - Africa’s Gateway To The East

                                             Supporting The Construction Sector
                                             With Safe And Quality Infrastructures
                                             Central Laboratory provides high expertise to companies operating in Djibouti
                                             to ensure that buildings and national infrastructures comply with the highest
                                             regulatory standards.

                                             Founded in 1986 to better respond to          better materials. “We are proud to say that
                                             the economic evolution of Djibouti, the       companies are appreciating our technical
                                             Central Laboratory (LCBE) has seen its        advice for the improvement of their con-
                                             missions and attributions renewed in          struction products,” says Rahima Ahmed
                                             2005, in a bid to adapt its tasks to the      Moussa, General Manager of LCBE.
                                             new challenges that stem from Djibouti’s         Carrying out such a wide range of
                                             economic growth and ensure continued          crucial tasks requires a highly skilled
                                             development of basic infrastructure           staff, and the Central Laboratory has
                                             across the country.                           launched a series of initiatives to ensure
                                                In its long-standing, tireless commit-     its team members are constantly
                                             ment to supporting the construction in-       updated on the latest standards and
                                             dustry of Djibouti, the Central Laboratory    equipment available in the sector. “We
                                             enforces all the necessary procedures         are continuously training our teams,”            A building is like a
                                             to ensure the durability of infrastruc-       says Moussa. “We are in the process of
                                             tures, carrying on thorough investiga-        establishing collaboration agreements            human being, it might
                                             tions on building materials employed in       with other laboratories in Africa to             get sick. You have to
                                             the industry, evaluating their strengths      increase our skills and know-how and
                                             and qualities to locate any possible fee-     share our experiences.” The Laboratory’s         understand where the
                                             ble points and make sure that all build-      commitment is perfectly in line with
                                             ings are ergonomic and bioclimatic.           the human capital enrichment goals               problem comes from
                                                Furthermore,
                                             Laboratory conducts ex-
                                                                     the                                     stated by the Djiboutian
                                                                                                             government in its Vision
                                                                                                                                            and then cure it.”
                                             tensive research to im-                                         2035 plan.                     Rahima Ahmed Moussa,
                                             prove the quality of local                                         LCBE’s commitment to
                                             materials and encour-                                           quality training, however,     General Manager
                                             age their usage in the
                                             construction industry,
                                                                                                             is not limited to its own      of LCBE
                                                                                                             staff: the Laboratory is in
                                             with the overall aim of                                         the process of launching
                                             enabling the building of                                        a national workshop that       latest Doing Business report of the World
                                             more efficient structures                                       will bring together all the    Bank,” she explains. “The country ranked
                                             that can adapt more ade-                                        major players in the con-      amongst the best 10 destinations for in-
                                             quately to Djibouti’s spe-                                      struction sector with the      vestment and the ease of creating busi-
                                             cific climate and thus im-                                      aim of showcasing the          ness with a dynamic one-stop shop.”
                                             prove the quality of life of                                    many technical resourc-
                                             all Djiboutian residents.                                       es and support solutions
                                                The Laboratory is tasked with super-       offered by the Laboratory, as well as pro-
                                             vising the construction of major national     viding all stakeholders with a chance to
                                             infrastructures, in strict cooperation with   make their needs and concerns heard.
                                             the various governmental institutions in-        Djibouti, says Moussa, is a young, dy-
                                             volved, carrying out regular and extensive    namic country in full development: from
                                             checks on the quality and conformity of       an investment point of view, it offers all the          Laboratoire Central du Bâtiment
                                             all building materials and making sure all    stability and security perspective inves-                  et de l’Equipement (LCBE)
                                             national standards are complied with and      tors may need, as well as a fully accessible              Zone Industrielle Sud Boulaos
                                                                                                                                                           BP: 2016. Djibouti
                                             working with non-compliant companies          free market, all the essential technology                     République de Djibouti
                                             to support them in the choice of new and      and fast broadband connections. “In the                           info@lcbe.net

                                          18 | FORBES AFRICA • FEBRUARY 2020
National Tourism Office of Djibouti
                   Developing and organising unique travelling experiences in Djibouti

                                                                                                                                            DJIBOUTI - Africa’s Gateway To The East
From Moon-Like Landscapes
To The Depths Of The Ocean
National Tourism Office of Djibouti                                                        list, which in turn has contributed
is taking initiatives to ensure the                                                        to boost arrivals: “The Lonely Planet
sector fosters economic growth                                                             award had its first effects last year,
and employment, as outlined in the                                                         when arrivals increased by 40%,” says
government’s Vision 2035.                                                                  Mohamed.
                                                                                              It is universally acknowledged that
National Tourism Office of Djibouti                                                        tourism is a key growth driver for
(ONTD) is the body tasked with the                                                         any country, and the government of
organisation, animation and control                                                        Djibouti is committed to ensuring the
of the tourism sector in the country,                                                      sector contributes to the economic
as well as the development of                                                              development goals outlined in its Vision
sustainable tourism. Djibouti has an                                                       2035. According to the plan, the tourism
enormous potential in terms of tourism                                                     and travel sector should create more
development, especially due to its wide                                                    than 200,000 jobs by 2035, and ONTD is
variety of natural landscapes: among                                                       sparing no efforts to achieve that quota:
the many wonders of the country it is                                                      “We are supporting investors as much
worth remembering Lake Assal, the            “There is a lot of                            as possible for them to be able to benefit
lowest point in Africa and the fourth                                                      from qualified workforce,” explains
lowest point in the world. Situated          potential: this is the                        Mohamed. “We are creating some
about 120km west of Djibouti City,           best moment to exploit                        quality reinforcement programmes for
Lake Assal lies more than 150m below                                                       people employed in our hotels. This is
sea level. Another gem is Lake Abbe,         this opportunity, and                         aimed at creating a qualified workforce
with its naturally formed, 50m tall                                                        that can suit the needs of the industry.
limestone chimneys that give the area        we are happy to help.”                        We are working with the Ministry of
a unique lunar-like feeling. Djibouti                                                      Education to create a training centre
is also renowned for its high marine         Osman Abdi Mohamed,                           for workers in the tourism sector. This
biodiversity and the various types of
seabeds that can be found in its waters.
                                             Chief Executive Officer                       will play a key role in creating qualified
                                                                                           workforce for the sector.”
   Tourists and travellers coming to         of National Tourism                              Djibouti, Mohamed says, is an
Djibouti from all over the world are                                                       extremely favourable environment for
welcomed with the country’s signature        Office of Djibouti                            people looking to invest in the tourism
openness, warmth and tolerance: “We                                                        sector, to whom he pledges ONTD’s
welcome many French people,” says                                                          complete support and assistance.
Osman Abdi Mohamed, CEO of ONTD.                                                           Besides, he adds, this is the best time to
“France is a very important market for                                                     invest in the country, no matter the sector
us, but visitors from other nationalities    in order to attract more tourists from        of choice: “We have a stable growth rate
are increasing: Chinese, Americans, as       Ethiopia.” Moreover, the organisation         at 7%. Plus, Djibouti has facilitated the
well as people from Gulf countries and       has taken several initiatives to facilitate   procedures to be undertaken to create a
our neighbour countries.” To increase        the release of visas, launching e-visas       business, and a one-stop shop has been
its appeal in broader markets, the           and decisively cutting fees and charges:      opened. Today, we have an encouraging
organisation is working to provide           the price of a three-month stay visa has      legislative and fiscal framework which
tailored offers for US and Chinese           decreased from US$80 to US$10.                has improved and is more attractive.”
visitors as well as reinforcing its            These efforts, coupled with the             Djibouti’s potential, he says, is there,
presence in the European market. On          construction and inauguration of              ready to be tapped into.
the other hand, Mohamed adds, ONTD           new international quality hotels in
is not going to neglect Djibouti’s closest   cooperation with global groups such as
neighbours: “We have a regional tourism      Sheraton, Kempinski, ONOMO and many                              National Tourism Office
                                                                                                              of Djibouti (ONTD)
programme,” he explains. “We have            others, have earned Djibouti a spot in                           Tel: (+253) 21 35 28 00
opened our first flight from Addis Ababa     Lonely Planet’s Best 10 Destinations                             www.visitdjibouti.dj

                                                                                                       FEBRUARY 2020 • FORBES AFRICA | 19
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