PATHFINDER TRAINING PROGRAM - Year Up National ...
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PATHFINDER TRAINING PROGRAM
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u c t io n f r o m Pat h f inder
An intro d
and Trailblazers,
rtners , educators, employers,
To our community of pa
d for the
ce th at is mo re div ers e, skilled, and prepare
workfor
mmitted to creating a t by giving all individuals,
regardless
At Salesforce, we are co m supp ort s thi s co mm itm en
Pathfinder Training Progra l training and resources
necessary to
jobs of the future. The status, ac ce ss to the tec hn ica
phics, or socioeconomic
of background, demogra
careers.
transform their lives and
d program
un ity of ed uc ato rs, employers, advocates, an
th a comm
. Pathfinder partners wi We all have a role to pla
y. With our
We cannot do this alone e workf orc e tra ns for ma tio n.
ipant success and inspir in the Fourth Industrial
Revolution.
alumni to maximize partic vide op po rtu nit ies to thr ive
and resources, we can pro
collective time, talents,
duate stories,
erv iew of the Pa thfi nd er Training Program, gra
is an ov
. Included in this booklet
We invite you to join us t involved.
op po rtu nit ies , an d details about how to ge
Salesforce ecosystem
of Trailblazers.
tra in, su pp ort , an d mo bilize the next generation
we wi ll
your support. Together,
Thank you in advance for
With gratitude,
Casey Robertson Howe
Manage r, Salesforce
Workforce Development
Salesforce brings companies and customers together Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world. Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we’re helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the “Most Admired Companies in the World” and one of the “100 Best Companies to Work For” eleven years in a row, and named “Innovator of the Decade” and one of the “World’s Most Innovative Companies” eight years in a row by Forbes. There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company. We believe everyone can be a Trailblazer. Partner with Salesforce and create a future of new opportunities. Visit salesforce.com/company to learn more about us.
We lead with our values
Salesforce is committed to a set of core values – trust, customer success, innovation, and equality of every human being.
Our values are central to the way we make decisions, develop products, conduct business, and engage with customers and communities.
The Pathfinder Training program epitomizes these values by helping customers find great talent to drive digital transformation, all while
empowering people with promising careers in tech.
Trust
Nothing is more important than the trusted relationships we have with our customers, communities, and everyone in our Ohana.
Customer Success
Our customers’ success is critical to our growth and we’re committed to succeeding together.
Innovation
Regularly providing new, innovative solutions gives our customers a competitive advantage.
Equality
Ensuring that all voices are welcome and heard increases our awareness of what is possible.
Salesforce gives back
Salesforce was built with the commitment to give back to the communities it serves and pioneered the 1-1-1 model of integrated corporate
philanthropy, which dedicates 1% of Salesforce’s equity, 1% of employee time, and 1% of product to communities around the world.
Pathfinder: Training the
next generation of Trailblazers
A workforce development commitment to local communities
In 2017 Salesforce CEO Marc Benioff celebrated the opening of the Indianapolis Salesforce Tower with a promise to train 500 individuals
for the jobs of the future. To fulfill this promise, Salesforce, in collaboration with Deloitte, launched the Pathfinder Training Program in
Indiana. The program has since expanded to the San Francisco Bay Area and will continue to grow, representing Salesforce’s broader
commitment to serving local communities by creating a more inclusive and skilled workforce.
Training that opens doors to life-changing career opportunities
Pathfinder is designed to build bridges into life-changing career opportunities by training diverse individuals with the technical and
business skills to earn a Salesforce Administrator or Salesforce Developer certification and pursue a career in the Salesforce ecosystem.
The program currently serves community college students and veterans.
A diverse community of learners
Pathfinders bring a variety of professional and life experiences to create a diverse community of learners. They represent a wide range of
ages, cultures, and interests – every Pathfinder has a story. Bound together by a common goal of pursing life change through a career shift,
participants come to Pathfinder eager to learn and engage.
• state
Marc Benioff makes commitment to the
of Indiana to train 500 individuals for
• in
First Pathfinder cohort of 50 commences
June and completes in September;
• of
Pathfinder nearly triples the number
participants served in Indiana
• doubling
Pathfinder Announces Global Expansion
original commitment, with goal to
the jobs of the future second cohort starts in October
• San
Program expansion announced for train an additional 500 people over the next
• Partnerships formed with Deloitte and
Ivy Tech Community College to form
• Deloitte brings on 26% of graduates
as interns, more than doubling their
Francisco Bay Area with intentions
to grow globally
three years — 1,000 people total.
Pathfinder commitment
launch validate expand Further Expansion
2017 2018 2019 2020
Salesforce skills are in demand
According to IDC, this year companies across
the United States will hire more than 300,000
Salesforce Administrators and Salesforce Developers.
By 2022, there will be 3.3 million job openings in the
Salesforce ecosystem.
Pathfinder is just the beginning of a career journey
with Salesforce.
“Through the Pathfinder program, Salesforce and
Deloitte gave us the tools to build our future.
It’s been an incredible journey learning new skills and business strategies, working with
companies that truly care about their staff. I no longer feel my future is predetermined;
it’s up to me to build it.”
ALEC Pathfinder Graduate and Salesforce Administrator, Webroot
Pathfinder provides flexible
learning that transforms lives
Pathfinder is a free, part-time, flexible training program that enables our participants to balance jobs, family, and school.
Online training is blended with in-person support so that Pathfinders can build a community as they learn together.
Throughout the online training period, the Salesforce team monitors and supports engagement with the curriculum.
Pathfinders are also welcomed into the Salesforce Trailblazer Community through one-on-one relationships and events.
Program Training Program Support
($4,500+ Value)
• Weekly office hours and 1:1 check-ins
• 100+ hours online technical • Designated mentor
and business skills training • Access to certified Salesforce instructors
• 7 days in-person training • Social and academic events
• Certification exam preparation • Cohort based, community learning
• 2 paid certification exam attempts • Connection to Pathfinder employer partners
• Pathfinder alumni network support
“The support and desire to help Pathfinders
succeed in the program was overwhelming.”
Ron Pathfinder Graduate and Veteran
“My experience in the
Pathfinder program
was life-changing.
Less than a month after completing Pathfinder,
I landed my dream role as a Project Manager
delivering Salesforce solutions to valued clients daily!”
nia Pathfinder Graduate
Hometown:
Indianapolis, Indiana
Previous Occupation:
Business Operations Manager
Current Role:
Project Manager, 7Summits
Salesforce Certifications:
Administrator, Community Cloud Consultant
“This program gave me a path “Without question, joining the
to become a developer Pathfinder Program is the best
and introduced me to a community that’s the
closest thing I’ve found to my veteran network.
career move I have ever made.”
It doesn’t matter who you are, or where you’re from —
all that matters is you are a part of the Salesforce Ohana.” George Pathfinder Graduate
adam Pathfinder Graduate and Veteran Hometown:
Bislig, Surigao del Sur, Philippines
Hometown: Previous Occupation:
Indianapolis, Indiana Stay-at-home dad, freelance graphic designer
Previous Occupation: Current Role:
Veteran, Retail Solutions Specialist Associate Application Developer, Deloitte
Current Role: Salesforce Certification:
Applications Specialist, Capgemini Administrator
Salesforce Certifications:
Platform Developer I, AdministratorParticipants can pursue
two certification pathways
Salesforce Administrator Salesforce Developer
Salesforce Administrators manage their business’ data systems, Salesforce Developers design, code, test, and deploy custom
automate complex business processes, create reports and Salesforce software applications tailored to individual business
dashboards to analyze data, and train users to use Salesforce. needs.
Skills learned Prerequisite skills
• Data management and validation • Proficiency in at least one object oriented programming
• Data reporting and analytics language (Java, C#, C++, .net, etc.)
• Security access and system administration • Experience with front-end languages is helpful, but not
• Workflows and process automation required (Javascript, HTML, CSS, etc.)
Skills learned
Graduates have gone on to pursue • Apex
roles as:
• Visualforce
• Business Analysts • Data modeling and management
• Consultants • Logic and process automation
• Salesforce Administrators
• Testing and debugging
• Salesforce Developers
• Technical Leads,
...and more across a variety
of industries and sectors!Educators help identify
the trailblazers of the future
Professors, academic advisors, and campus staff know their students best. Pathfinder partners with professors, educators, and program
advocates to identify and nominate students with a passion for learning, the grit to succeed, and the technical affinity to thrive.
What are we looking for in our Pathfinders?
Desired Attributes Required Qualifications
• Goal oriented: Has clear academic and career goals • High school diploma or GED holder
• Continuous learner: Demonstrates a passion for learning, • Current student enrolled with partner institution
including staying up to date with the latest • US Citizen or Permanent Resident
tech developments • Studying or complete coursework in Computing and Informatics
• Enthusiastic: Excited about Pathfinder and how it aligns (Software Development, Database Management, Cyber Security, etc.)
with their future career goals • On track to receive degree or certificate in the next year
• Resilient: Motivated self-starter who persists through • Plans to pursue employment opportunities upon graduation
adversity or ambiguity
• Professional: Poised with potential to thrive in a professional
environment
• Strong communicator: Able to communicate effectively
(both oral and written), work with others, and resolve conflicts
Have a student who you think would be a great fit for Pathfinder?
Email pathfinder@salesforce.com for access to our Professor Nomination Portal.“The Pathfinder program
has uplifted both my
career and my life.
I now work as a Developer for an excellent company,
and have found a community of dear friends, coaches,
mentors, and colleagues. I am eternally thankful for my
professor for nominating me and encouraging me to
pursue this life-changing opportunity!”
Suma Pathfinder Graduate
Hometown:
Bangelor, India
Previous Occupation:
Student, Programmer Analyst
Current Role:
Senior Analyst, Accenture
Salesforce Certifications:
Application Architect, 11x Certified“As a non-traditional student, the Pathfinder Program
opened up a world of possibilities. Before joining the
program, I was a stay at home dad and full-time student.
Now, I am certified and working in the ecosystem full-time.
Without question, joining the
Pathfinder Program is the best
career move I’ve ever made.”
George Pathfinder Graduate
Hometown:
Bislig, Surigao del Sur, Philippines
Previous Occupation:
Stay-at-home dad, freelance graphic designer
Current Role:
Associate Application Developer, Deloitte
Salesforce Certification:
AdministratorBusinesses amplify their impact “Deloitte cannot recruit
fast enough to fill our
with Salesforce specialists demand for talent with
Salesforce capabilities.
We’re committed to
giving Pathfinders the
Access untapped potential with dedicated Salesforce resources.
opportunity to further
• Connect with candidates actively seeking Salesforce Administrator and Developer roles develop their skills in a
• Benefit from a pipeline of trained and Salesforce Certified talent real-world setting — in
• Position your company as a top workplace to qualified candidates fact, we plan to provide
• Access new talent pipelines that will diversify your workforce internships to 10%
• Fill positions anywhere — Our Pathfinders are open to remote and travel opportunities. of Pathfinders!”
If your needs require local talent, please note we serve the San Francisco and Indianapolis markets, Paul Clemmons,
with planned global expansion. Deloitte LLP
Partnership levels
“Our company is
overwhelmed by the
quality of work that our
Pathfinder graduates are
producing. But, more
ranger Crew scout
importantly, we are blown
Ranger Partnership Level: Crew Partnership Level: Scout Partnership Level:
Commit to hiring 10% of Commit to hiring 5% of Commit to interviewing away by the intangibles
Pathfinders, per graduating Pathfinders, per graduating Pathfinders from each that our Pathfinder
cohort (5 – 8 hires), across two cohort (2 – 4 hires), in at least graduating cohort and receive
alums add to our
or more markets and receive one market and receive seven five partner benefits. Selected
all of the benefits listed on the partner benefits. Selected benefits are employer’s choice. work environment.”
following page. benefits are employer’s choice.
Jennifer Sanderson,
Appirio
In each market, Pathfinder trains 2 – 3 cohorts of 50 –75 participants annually.
All employers will have access to Pathfinder Graduate Resume Book, including contact information.
*Disclosure: Employer partners will be asked to disclose list of Pathfinders who apply and their status throughout the job application process.get involved
Join the Pathfinder community to support the next generation of Trailblazers.
Nominate Hire
Share about Pathfinder with your Pathfinder graduates are qualified and
students and identify top performers. eager to contribute to your organization.
Contact us for a Pathfinder presentation Commit to hire program graduates and
or webinar in your classroom. gain access to a skilled pipeline of diverse candidates.
Volunteer Stay in Touch
Provide invaluable support to participants as they Stay in the loop! Sign up for program updates and our
develop their technical skills, navigate the job search, quarterly newsletter at pathfinder.salesforce.com.
and make the leap into the Salesforce ecosystem.
We’ll be in touch with details about application dates,
Consider serving as a mentor, coach, and/or instructor. opportunities to get involved, and the latest news.Contact the Pathfinder Team
Interested in learning more about Pathfinder? Reach out to our team directly — we’d love to hear from you!
Casey Robertson Howe Michaela McGill
Workforce Development Manager Partner Manager
crobertsonhowe@salesforce.com michaela.mcgill@salesforce.com
317-733-6198 402-651-7964
Casey Smitson Ashley Murphy
Program Specialist Program Manager
csmitson@salesforce.com ashley.murphy@salesforce.com
317-766-0494
Jennifer Porto Siobhan Coady
Content Marketing Specialist, Salesforce Program Manager, EMEA
jporto@salesforce.com scoady@salesforce.com
Desiree Hart general inquiries
Social Ventures Manager, Deloitte Parthfinder Team
dhart@salesforce.com pathfinder@salesforce.com.tr u
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THANK YOU
to our Pathfinder community for changing lives
and inspiring workforce transformation.pathfinder.salesforce.com
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