Opportunity Day - Do Day Dream Public Company Limited

Page created by Benjamin Ryan
 
CONTINUE READING
Opportunity Day - Do Day Dream Public Company Limited
Opportunity Day

    Information as of 2Q18
Latest update on 27th Aug 2018
Opportunity Day - Do Day Dream Public Company Limited
DISCLAIMER
The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation
of an offer or invitation to purchase any securities of Do Day Dream Public Company Limited (the “Company”) in Thailand, the United States or
any other jurisdiction. This presentation should not, nor should anything contained in it, form the basis of, or be relied upon in any connection with
any contract or commitment whatsoever. This presentation is confidential and is intended only for the exclusive use of the recipients thereof and
may not be reproduced (in whole or in part), retransmitted, summarized or distributed by them to any other persons without the Company’s prior
written permission.
This presentation may contain forward-looking statements that involve risks and uncertainties. Forward-looking statements are based on certain
assumptions and expectations of future events. Actual future performance, outcomes and results may differ materially from those expressed in
forward-looking statements as a result of a number of risks, uncertainties and assumptions. Although the Company believes that such forward-
looking statements are based on reasonable assumptions, it can give no assurance that such expectations will be met.
Representative examples of factors that could affect the accuracy of forward-looking statements include (without limitation) fluctuations in in
regulations relating to the Company’s business, general economic, political and business conditions, global and regional health and security
conditions, the Company’s ability to finance and complete new projects on schedule, liability for remedial actions under environmental regulations
and other factors beyond the Company’s control. You are cautioned not to place undue reliance on these forward-looking statements, which are
based on current views of the Company’s management on future events.
This presentation has been prepared by the Company. The information in this presentation has not been independently verified. No representation,
warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the
information and opinions in this presentation. None of the Company or any of its directors, officers, employees, agents or advisers, or any of their
respective affiliates, advisers or representatives, undertake to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise and none of them shall have any liability (in negligence or otherwise) for any loss howsoever arising from
any use of this presentation or its contents or otherwise arising in connection with this presentation.
Although this document has been prepared based on the information contained in the updated draft Thai prospectus, which is currently under the
consideration of the Securities and Exchange Commission of Thailand (the “Thai SEC”), it has not been and will not be registered as a prospectus
with the Thai SEC and accordingly, this document may not be distributed, either directly or indirectly, to the public. Further, this document and any
materials distributed in connection with this document are not directed to, or intended for distribution to or use by, any person or entity that is a
citizen or resident or located in any locality, state, country or other jurisdiction where such distribution, publication, availability or use would be
contrary to law or regulation or which would require any registration or licensing within such jurisdiction.
Any decision to purchase or subscribe for securities in the Company should be made solely on the basis of information contained in the prospectus
to be published in respect of the offering and no reliance should be placed on any information other than that contained in the prospectus.
Opportunity Day - Do Day Dream Public Company Limited
TABLE OF CONTENTS

   Background and business

   Where we are so far

   2H 2018 Outlook

   Key financial performance

   Appendix

                               3
Opportunity Day - Do Day Dream Public Company Limited
Our Journey Since 2010
                                                                                                                                   has seen us become a leading
                                                                                                                                   skincare company in Thailand
                                                                                         CHINA

                                                                                               HONG KONG
                                                                                                           • Snail Filtrate rejuvenates the skin
                                                                                                           • Tailored the product to suit the
                                                                                                             climate and skin of SEA countries
                                                                                                           • Created the new segment for the
                                                                                                             market: the Premium-Mass

         2017                                                     2015
                                   2016
• Launched 8 more                                     • Founded Namu Life
  products of NAMU         • Launched 4 more            Plus Co., Ltd to be                                                                             2012-2010
  LIFE SNAILWHITE in         products of NAMU           the Company’s local
  facial skin care and       LIFE SNAILWHITE            distribution arm                                                                               • Founded Do Day Dream PLC.
  body care                  and expanded into        • Launched 3 more                 2014                                                             to focus on OEM Business
• Started to produce         body cleansing             products of NAMU                                                                                 of skin care products with
  small size products      • Started production in      LIFE SNAILWHITE         • Launched 3 more products               2013                            registered and paid-up
  (Sachet) selling           the new plant located      and expanded into         of NAMU LIFE SNAILWHITE                                                capital THB 1 mn at par value
  through leading            in Rojana Industrial       sunscreen and             and expanded into body          • Founded NAMU LIFE Brand              of THB 100 each
  convenience stores         Park in October 2016       cleansing products        care product                      and launched the first product,
• Listed on the Stock      • Implemented SAP          • Invested in land with   • Expanded into modern              “SNAILWHITE SECRETION
  Exchange of Thailand     • Increased share            factory located in        trade and export to China,        FILTRATE MOISTURE
• Founded Do Infinite        capital to THB 225 mn,     Rojana Industrial         Hong Kong, Myanmar and            FACIAL CREAM”
  Dream Co., Ltd to be       focusing on                Park and started to       Cambodia                        • Main distribution channels are
  IHQ for the Company’s      international              renovate new plant      • Increased share capital from      online (Line, Facebook and
  international business     expansion                                            THB 1 mn to THB 10 mn for         Instagram) and traditional trade
                                                                                  business expansion

                                                                                                                                                                              4
Opportunity Day - Do Day Dream Public Company Limited
Vision, Mission & Core Values

                                                  VISION                    MISSION                          CORE VALUES
                                                  To be 1 of top 3 market   We create healthy
                                                  Leaders in the Asian      skin for everyone to
                                                  Beauty industry           be truly beautiful in
                                                                            their own unique way                        DYNAMIC
                                                                                                                        Robust growth while always being adaptive

                                                                                                        DIFFERENT
                                                                                                        Fresh and uniquely innovative

Do Day Dream PLC. is a fast growing skincare
manufacturer and distributor in Bangkok,
Thailand. Formed in 2010, the company has
reached THB 1.67 bn sales in 2017, within 6                                           DEVELOP
years, or just 4 years after the launch of NAMU                                       Commitment to continuous improvement for sustainability and stability
LIFE SNAILWHITE. Our customers include retail
customers, local distributors and international
distributors in several countries in Asia.                                                                                                                    5
Opportunity Day - Do Day Dream Public Company Limited
Company structure and shareholding structure

                                                                      Parent and subsidiaries

                                                                               DO DAY DREAM

                                             100%                                                    100%                                              95%
  THAILAND
                      NAMU LIFE PLUS                                       DO INFINITE DREAM                                 DREAM DERMATOLOGY

                   Domestic Distributor                                International Headquarter                            Dermatological company

                                                                        100%                                                  100%

                                          DO DAY DREAM TRADING                                     DO DAY DREAM HOLDING

 SINGAPORE                                  Intermediary in trading                                    Investment arm for
                                            with foreign customers                                    overseas businesses

                                                                                                            51%

                                                                                   DDD KCA Corporation                POTENTIAL PARTNERS

INTERNATIONAL
                                                                                 Philippines Distributors            Future potential partners to do
                                                                                                                          overseas business

                                                                                                                                                             6
Opportunity Day - Do Day Dream Public Company Limited
Extensive Product Portfolio Covering Five Categories of Skincare

               1
                   FACIAL
                   SKIN CARE
                                   Facial          SYN-AKE       Mask Shot   Concentrate Facial   Miracle   Royal Jelly Facial   Day Cream   Overnight Firming   7 Days Mask   Gold Facial
                                   Cream             MIST                         Cream                         Cream                             Mask              Sheet       Cream
               2
                   BODY CARE

                                    Body          Body Booster
                                   Booster       SPF 30/PA+++
               3
                   FACIAL
                   CLEASNING                                                                                                19 Products
                                  Cleansing       Whip Soap      Essential
                                                                  Toner
                                                                               Namu Facial
                                                                                Jelly Wash
                                                                                                                              41 SKUs
               4                                                                                                             As of 30 June 2018
                   SUNSCREEN

                                  Sunscreen       Sunscreen
                                                     CC
               5
                   BODY
                   CLEANSING
                               Creme Body Wash

               6
                   GIFTSET

                                                                                                                                                                                             7
Opportunity Day - Do Day Dream Public Company Limited
Extensive Product Portfolio Covering Five Categories of Skincare

               1
                   FACIAL
                   SKIN CARE
                               Facial Acne    Anti-Melasma
                                 Lotion          Cream
               2
                   BODY CARE

                               Body Acne
                                 Spray
                                                                   6 Products
               3
                   FACIAL                                           12 SKUs
                   CLEASNING                                       As of 30 June 2018
                                 Liquid
                                Cleanser
               4
                   BODY
                   CLEANSING
                               Body Wash     Sulfur Soap
                                 pH5.5
               5
                   GIFTSET

                                                                                        8
Opportunity Day - Do Day Dream Public Company Limited
TABLE OF CONTENTS

   Background and business

   Where we are so far

   2H 2018 Outlook

   Key financial performance

   Appendix

                               9
Opportunity Day - Do Day Dream Public Company Limited
We are a top-of-mind brand in Thailand

                                               Supermarket/Hypermarket

                                             Market Share
                                             Q2’17: 4%
                                                                No. 5
                                                              in Supermarket/
                                             Q2’18: 4%          Hypermarket

                                                 Convenience Stores
    Market Size of
    Facial Moisturizer
                                             Market Share
    2017: THB 42 billion
                                             Q2’17: 2%
                                                                No. 4
    Growth: 8%                                                in Convenience
                                             Q2’18: 8%            Stores

    Market Share
    Q2’17: 4%           No. 7                                                       New Snailwhite Sachets play
    Q2’18 :5%           in Thailand                                             vital role in capturing Market Share

Source: Euro Monitor, The Nielsen Company                                                                         10
Do Day Dream is one of the only 2 Thai manufacturers among top 10

                                                             Top 10 Manufacturers in Thailand (Facial Moisturizer)

Market Share (%)
      28.8%

                                                                                               With the lowest No. of
              26.3%

                                                                                                SKUs among the top
                                                                                              brands, there are rooms                                                      SKUs
                                                                                                for expanding wider
                                                                                                 range of products.                                                        Q2'17
                                                                                                                                                                           Q2'18
                        14.9%
                                14.3%

                                                                                                   40%

                                                   12.1%
                                           11.7%

                                                              10.0%
                                                                                                  Growth

                                                                      9.7%

                                                                                       7.7%
                                                                                6.8%

                                                                                                                   5.5%
                                                                                                        5.2%

                                                                                                                          4.5%
                                                                                                 3.7%

                                                                                                                                    3.7%
                                                                                                                                           3.7%

                                                                                                                                                          3.5%
                                                                                                                                                   2.3%

                                                                                                                                                                   1.6%
                                                                                                                                                                          1.2%
      L'Oreal         Procter &         Beiersdorf Ag      Unilever Thai        Other         Dodaydream        Smooth-E         Mentholatum.     Aisance        Johnson &
    (Thailand)         Gamble             Germany            Trading         Manufacturer                                                                         Johnson
                      (Thailand)                                                                                                                                 Consumer

     78 SKUs          45SKUs              63SKUs             29 SKUs           30 SKUs           8 SKUs           18 SKUs           14 SKUs        24 SKUs          7 SKUs

                                                                                  …

                                                                                                                                                                                 11
3 of Snail White SKUs are among top 10 in modern trade

Facial Moisturizer SKU Ranking in Modern Trade Channels as of Q2 2018
(Supermarket, Hypermarket, Personal Care Store and Convenience Store)

                                                                                                      Market Share
    Rank              Brand                                 Product                           Size
                                                                                                         2Q 2018
      1               Garnier         Sakura White SPF 20 PA+++ Sachet                        7 Ml         1.8
                                                                                                                       No. 4
      2               Garnier         Ageless White Day Spf30 Pa+++ Serum Sachet              7 Ml         1.7       Market share in
      3               Garnier          Light Complete White SPF20 Serum Sachet                7 Ml         1.4       Modern Trade

      4            Snail White        Gold SPF30 PA+++ Cr. Sachet                             7 Ml         1.3
      5            Snail White        Snail White Secretion Filtrate                         50 Ml         1.2         No. 5
                                                                                                                     Market share in
      6          Dermo Expertise      Revitalift Anti-Wrinkle Spf23                          50 Ml         1.1
                                                                                                                     Modern Trade
      7             Smooth-E          Natural Source Cream                                   10 Gm         1.0
      8            Snail White        Day Cream SPF20 PA+++ Sachet                            7 Ml         0.9
      9                Olay           Total Effect 7In1 Day Spf15                            50 Gm         0.9
                                                                                                                       No. 8
                                                                                                                     Market share in
      10              Pond's          Age Miracle Wrinkle Correction Sachet                  7 Gm          0.9       Modern Trade

• The newly launched SKU “Snailwhite Gold 7 Ml quickly rises to No.4 after it was first launched in Mar’18.
• Day Cream 7 Ml continues to be within top 10 in Modern Trade after more than a full year of product launch.

                                                                                                                                       12
TABLE OF CONTENTS

   Background and business

   Where we are so far

   2H 2018 Outlook

   Key financial performance

   Appendix

                               13
2018 outlook from 3 key drivers

                                                     • Launching Sachets (small size product) with an aim
                                                       to capture new customer segments; younger age
                         Penetrating through           group and those in up-country
                     1   convenience store and       • Mainly sold through convenience stores and
                         traditional trade channel     traditional trade channel with
    Products                                           more than >400k stores across Thailand

                         Expansion into              • Broaden distribution channels through King Power
                     2   King Power Duty Free          Duty Free to help increase both brand outlets and
                                                       brand awareness for international consumers

    Channels
                                                     • Expanding to Chinese market, which has a value of
                         Vibrant opportunity           more than THB 1 trillion (RMB 200 billion), through
                     3   in Chinese market             both online platforms and offline channels
                                                     • First Thai skincare brand sold in China Duty Free

                                                                                                           14
King Power Duty Free Stores Expansion

                                                     No                   Branch                    Status

                                                      1   King Power Sivaree

                                                      2   King Power Suvarnabhumi Airport

                                                      3   King Power Rangnam
                                                          NEW in 2018 (entered in 1Q)

                                                      4   King Power Chiangmai Airport
                                                          NEW in 2018 (entered in 1Q)

                                                      5   King Power Phuket
                                                          NEW in 2018 (entered in 2Q)

                                                      6   King Power Don Mueang Airport
                                                          NEW in 2018 (entered in 2Q)

                                                      7   King Power Pattaya                         3Q18

                                                      8   King Power Phuket Airport                  3Q18

                                                      9   King Power Hatyai Airport                  TBU

                                                     • No. of Customers in King Power Stores (Total Year):
                                                       31,200,000
                                                     • % of Chinese Customers in King Power Stores (Total
                                                       Year): 55% of Total Customers
                                                     • 60% of Chinese Customers shop in Srivaree,
                                                       Rangnam, and Pattaya locations

    Source: Brand Buffet, Marketing Oops, Khao Sod                                                       15
King Power Duty Free Stores Expansion

                                                                  2

                                        SNAILWHITE Facial Cream

                                                               19

                                        SNAILWHITE Mask Shot

    Source: King Power                                            16
Challenges and Solutions for DDD

                                   Products

                                   Channels

                                              17
Key challenges and solutions for DDD
Product challenges - solutions

 Delayed in new product launch

 Fasten the development process of
 the new product release. Increase
     efficiency and reduce work
              duplication

                                       18
Key challenges and solutions for DDD
Product challenges - solutions

                                     Small product variety, unable to
 Delayed in new product launch
                                     capture every group of customer

 Fasten the development process of
                                       Launch new products to serve
 the new product release. Increase
                                      consumer needs and capture the
     efficiency and reduce work
                                             new customers
              duplication

                                                                        19
Exploration of new potential brands to widen company brand portfolio

                                                                          DO DAY DREAM

                                                                            ?                  ?                 ?                 ?
    Skin care            Bath and body           Dermatological          New Market      Untapped Market   Untapped Market   Untapped Market

                                                                         New Brand
   Premium Mass           Premium Mass            Premium Mass

Potential online market via social commerce channel                             Facial beauty is the main source of engine
Launch a new brand to capture new customers in social commerce channel

Target customer
Lower premium mass.
Female with age between 18-35 years old

Potential market: More than 5,000 million baht

Communication Channel: Social media via Line,
Facebook and Instagram

       Source : Company Estimates, Kantar World Panel                                                                                    20
Key challenges and solutions for DDD
Product challenges - solutions

                                                                          Limited product size maybe
                                                                         incompatible with traditional
                                     Small product variety, unable to
 Delayed in new product launch                                             trade. The corresponding
                                     capture every group of customer
                                                                        communication does not match
                                                                           with the target customers

 Fasten the development process of
                                       Launch new products to serve     Add a range of new product sizing
 the new product release. Increase
                                      consumer needs and capture the         and enhance the direct
     efficiency and reduce work
                                             new customers              communication to target customer
              duplication

                                                                                                            21
Snailwhite Sachets are in the key growth driver segment for CVS: The Premium Sachets
While the key contribution in sachet products are still in mass segment (Low pricing, less and 15 Baht), its growth has been declining. The true growth driver
for CVS are higher priced sachet at 31-45 Baht. Triple digit growth in 2 consecutive years prove consumers are shifting toward the premium sachet segment.
                                                       Market size of Facial moisturizer in convenience store

                     Unit: Million baht                                         4.6%
                                                   1.5%                        Growth
                                                  Growth
                                                                                              2,499
                                          2,353                   2,389
                                                                               120.2%           8%                          No. of 31-45 Baht
                                            2%     139.2%           4%                                                     SKUs in each period
                                           10%                     17%
                                                    66.2%
                                                                                24.7%                                            2016: 28
                                                                                                20%
                                                                                                                                 2017: 43

                                           35%                     34%                                                           2018: 54
                                                    -1.5%
                                                                                -3.4%           31%

                                           53%                     44%
                                                                                                39%

                                          2016                    2017                         2018

      Source: The Nielsen Company                                                                                                                                22
Key challenges and solutions for DDD
Product challenges - solutions

                                 Direct communication for traditional trade channel

                                                                                      23
Key challenges and solutions for DDD
Product challenges - solutions

                                                                        Limited in product size which is    Repackaged products to match
                                                                            not suitable with current          with CFDA requirements
 Delayed in new product launch       Small product variety, unable to
                                                                          distribution channel and the       together with managing old
                                     capture every group of customer
                                                                        communication does not match          designed package to avoid
                                                                           with the target customers             customer confusion

 Fasten the development process of                                                                          Repackage all products by using
                                       Launch new products to serve     Add a range of new product sizing
 the new product release. Increase                                                                          the universal packages matched
                                      consumer needs and capture the         and enhance the direct
     efficiency and reduce work                                                                                with the requirements and
                                             new customers              communication to target customer
              duplication                                                                                   conditions of every target country

                                                                                                                                            24
Challenges and Solutions for DDD

                                   Products

                                   Channels

                                              25
Key challenges and solutions for DDD
Channel challenges

                         Revenue from sales                                                          Revenue by distribution channels
        Unit: Million baht
                                                                                                                                            -43.5%
1,000

                                      -15.9%
 900

                     872              Growth
                                                                                                                                            Growth
 800

                                                           734                     8.5%
                      311              -43%                                                                                 40.2%
 700

                                       Growth              176                    Growth
 600

                                                                                                                            Growth
 500

                                                                                                            -65.5%
 400

 300

                      561
                                       -0.6%
                                       Growth              558                                              Growth
 200

 100

   0

                     2Q17                              2Q18
                             Domestic           Overseas

                                98%                              94%

                                                                 24%
                                36%

             64%                                                               Modern Trade           Traditional Trade     Special Trade   Export
                                                 76%

                Special Trade includes King Power Duty Fee and specialty stores - which mainly focus on inbound tourists.                            26
Key challenges and solutions for DDD
Channel challenges - solutions

   The restructure of traditional
 trade channel after collaboration
         with Sino-Pacific

 Complete the restructuring of sales
  system and customer migration
         within 3Q 2018

                                       27
Key challenges and solutions for DDD
Channel challenges - solutions

                                          Lack of understanding and
   The restructure of traditional
                                         experience in traditional trade
 trade channel after collaboration
                                        channel and have no focus in a
         with Sino-Pacific
                                                certain region

                                           Create marketing strategy for
 Complete the restructuring of sales    traditional trade channel and plan
  system and customer migration        to focus on the Northeastern part of
         within 3Q 2018                Thailand as a top priority to capture
                                          a huge potential target market

                                                                               28
We plan to focus on the Northeastern part of Thailand as a top priority to capture the huge
potential target market

                                                                                                 Million people
                                                          Population Ranking   Total Poplation   Age 18-35
                                                      Central                       22.7            5.7
                                                         Bangkok                     5.7            1.4
                                                         Chonburi                    1.6            0.4
                                                         Samuthprakarn               1.3            0.3
                                                      Northern                      12.1            2.9
                                                        Chiangmai                    1.7            4.2
                                                        Chiangrai                    1.3            0.3
                                                        Nakhonsawan                  1.1            0.3
                                                      Southern                       9.4            2.5
                                                        Nakornsrithammarat           1.5            0.4
                                                        Songkhla                     1.4            0.4
                                                        Suratthani                   1.0            0.3
                                                      Northeastern                  22.0            5.7
                                                        Nakhonratchasima             2.6            0.7           Top priority
                                                        Ubonratchathani              1.9            0.5
                                                        Khonkaen                     1.8            0.5

    Source: National Statistical Office of Thailand                                                                          29
Snail White roadshow in Northeastern part of Thailand

                                                        30
Snail White roadshow in Northeastern part of Thailand

                                                        31
Snailwhite performs well in CVS but still has great opportunity in Open Trade

                                                                                                       Increase the use of beauty advisor
                              Seek for new distribution channel                                        to provide product information in
                                                                                                       modern trade channels

                                                 CVS SKU Ranking of Facial Moisturizer as of Q2’2018

                                                                              Market Share      Distribution       Market Share     Distribution
 Rank         Brand                        Product                    Size       Q2'18             Q2'18           Q2'18 Open       Q2'18 Open
                                                                              Convenience       Convenience           Trade            Trade
  1           Garnier     Sakura White Pinkish Spf21 Pa+++            7 Ml         5.7                 97               9.2                 53
  2           Garnier     Ageless White Spf30 Pa+++                   7 Ml         5.4                 95               8.8                 45
  3          Garnier      Light Complete White Speed SPF20 Pa+++      7 Ml         4.5                 97               7.4                 48
  4         Snail White   Gold SPF30 PA+++                            7 Ml         4.2                 81               0.2                  1
  5         Snail White   Day Cream SPF20 PA+++                       7 Ml         3.1                 85               0.1                  1
  6           Pond's      Age Miracle Wrinkle Day                    7 Gm          3.1                 93               5.3                 35
  7          Smooth-E     Natural Source Cream                       10 Gm         2.9                 76               0.0                 0
  8       Dermo Expertise White Perfect Spf17 Pa++ Serum Cream        77.5
                                                                         Ml        2.5                 89               1.1                 8
   9          Olay        Natural White Pink Fairness                 Gm           2.4                 91               4.7                 40
  10         Rojukiss     Other                                       6 Ml         2.4                 74                -                   -

       Source: The Nielsen Company                                                                                                                 32
Key challenges and solutions for DDD
Channel challenges - solutions

                                                                                 Negatively affected by news
                                          Lack of understanding and            related to unqualified local skin
   The restructure of traditional
                                         experience in traditional trade           care manufacturers and
 trade channel after collaboration
                                        channel and have no focus in a         products as well as the closure
         with Sino-Pacific
                                                certain region                  of the biggest wholesale skin
                                                                                 care market at Don Mueang

                                                                                Create new business strategy by
                                           Create marketing strategy for
                                                                                   increasing new distribution
 Complete the restructuring of sales    traditional trade channel and plan
                                                                                   channels and using beauty
  system and customer migration        to focus on the Northeastern part of
                                                                               advisors to capture customers both
         within 3Q 2018                Thailand as a top priority to capture
                                                                                 wholesale market and inbound
                                          a huge potential target market
                                                                                             tourists

                                                                                                                    33
Don Mueang Airport Market – the biggest wholesale skin care market

                                                                     34
Overview of inbound tourists in Thailand

     Expectation of                                        Expectation of                            Increase benefit from inbound tourists
   inbound tourists              37.55                  inbound Chinese              11.20           To leverage the increase in number of tourists, we
           in 2018            Million tourists            tourists in 2018        Million tourists   have created new business strategy to capture
                                                                                                     inbound tourists by using effective communication
                                                                                                     tools such as airport free wifi, and Chinese
                                                                                                     bloggers/influencers.
                                                                     Potential Market
                                       China,                     Inbound Chinese tourists
                                        28%

    China             Malaysia         Korea       Target customer
                                                   Female Chinese tourists with age between 25-45
    Laos              Japan            India
                                                   years old (65% of female Chinese tourists)
    Russia            Vietnam          Cambodia
    Myanmar           Other                        Potential skin care market for
                                                   inbound Chinese tourist: 3,000 million baht

    Source: Tourism Authority of Thailand, Company Estimates                                                                                        35
Key challenges and solutions for DDD
Channel challenges - solutions

                                                                                        Negatively affected by news
                                            Lack of understanding and                 related to unqualified local skin    Lack of specialized distribution
    Improve
    The restructure
             the saleofstructure
                        traditional
                                  of       Limited of understanding and
                                           experience in traditional trade                care manufacturers and           experts for China's mainstream
 trade
   traditional
       channel trade
                 afterchannel
                       collaboration
                               after      experience on traditional trade
                                          channel and have no focus in a              products as well as the closure       online channel and too much
  collaboration
          with Sino-Pacific
                  with Sino-Pacific         channel and regional focus
                                                   certain region                      of the biggest wholesale skin              reliance on china
                                                                                        care market at Don Mueang

                                                                                                                           Deal with new potential distributor
                                                                                       Create new business strategy by
                                          Revamp
                                              Createthe
                                                      marketing
                                                         marketingstrategy
                                                                      strategy
                                                                             forfor                                         who specializes in mainstream
                                                                                          increasing new distribution
 Complete
  Completethe
            therestructuring
                 restructuringofsales
                                 sales     traditional
                                              traditional
                                                       trade
                                                          trade
                                                              channel
                                                                 channel and
                                                                           andplan                                           online channel and wholesale
                                                                                          channels and using beauty
  system
   systemand
          andcustomer
                transfer customer
                          migration      tofocusing
                                             focus ononthe
                                                         theNortheastern
                                                             largest consumer
                                                                            part of                                           market in China, and start a
                                                                                      advisors to capture customers both
          within 3Q 2018                 Thailand
                                               base as
                                                     in the
                                                        a top
                                                            Northeastern
                                                               priority to capture
                                                                            of                                             business in Philippines to capture
                                                                                        wholesale market and inbound
                                             a huge potential
                                                          Thailand
                                                                target market                                               new market and new customer
                                                                                                    tourists
                                                                                                                                         base

                                                                                                                                                            36
Overview of potential and sizable countries for business expansion across Asia

                                                                               CHINA
                                                                               • Market growing at CAGR of 6%, forecasted to reach
                                                                                 THB1,100 billion in 2021
                                                                               • Chinese consumers are willing to trade-up to high-quality
                                                                   CHINA         and functional skin care products for a better effect.

                                                                               PHILIPPINES
                                                                               • Skin care market is expected to grow robustly at CAGR of
                                                                                 5%, reaching THB33 billion in 2021
                                                                               • Skin whitening remains one of the most demanded benefits
                                                                 PHILIPPINES     while serums are gradually becoming increasingly prominent.

                                                                               INDONESIA
                                                                               • Vigorous market growth at 10% CAGR with sales set to
                                                                                 reach THB67 billion by 2021
                                                                               • Indonesian consumers prefer all-in-one products that offer all
                                                                 INDONESIA       skin benefits.

Expected to expand into new country in the second half of 2018

                                                                                                                                                  37
China outlook
Products with CFDA

                                                                                                                                          NEW
                 NAMU LIFE                            NAMU LIFE                             NAMU LIFE                       NAMU LIFE
                 SNAILWHITE                           SNAILWHITE                            SNAILWHITE                      SNAILWHITE
                 FACIAL CREAM                         CLEANSING                             WHIPP SOAP                      SYN-AKE MIST
                 Q1 2018                              Q1 2018                               Q1 2018                         Q3 2018

                                                             CHINA

                                                                                                                   Main benefits of CFDA
                                     Online                                                Offline                 • More easily accessible
                                                                                                                     in Mainstream online
    ALREADY                                                                            Required CFDA
                                                                                                                     platform and offline
    ENTERED
                                                                                                                     channels which the
        Cross-border e-commerce
                                                   Mainstream                • Currently in talk with one of the     market is much bigger
                                                  online platform              distributors                          than Cross-border e-
            Not required CFDA                     Required CFDA                                                      commerce alone
                                                                                                                   • No risk from the policy
    • Cross-border is temporary          • Market size is much bigger than                                           change of Cross-border
      which is subject to change           Cross-border e-commerce.                                                  e-commerce
      according to Chinses policy.       • Allow wholesale transaction
    • Not eligible for wholesale         • Lower transportation cost due
      transaction                          to the bundle shipments

                                                                                                                                               38
Philippines outlook
New subsidiary in the Philippines – Do Day Dream KCA Corporation

                                                                   39
Kris Aquino
FB : RealKrisAquino     Twitter : @KrisAquino214                    Queen Of All Media
1,200,000+ FollowersX   1,600,000+ FollowersX
                                                   •   One of the most popular celebrities in the Philippines
                                                   •   The youngest daughter of Corazon Aquino, the 11th
IG : Krisaquino         Youtube : TheAquinos
3,500,000+ FollowersX   200,000+ SubscribersX          President of the Philippines

                                                                                                          40
Philippines outlook

   1                                                   4   Leverage on Kris Aquino’s network and
             To be 1 of top 30 best selling skincare       brand awareness creation by using
             brand in Philippines in 2019                  marketing activities along with global
                                                           FMCG experienced team

   2                                                       Brand awareness creation from two
                                                       5
             Product availability in 330 Stores over       main products hero which are Snail
             Philippines                                   White Whipp Soap and Snail White
                                                           Facial Cream

   3                                                   6   Promising growth and outstanding
             Expansion of targeted market to the           skincare market size amounting to THB
             nearest and biggest cities                    28,000 million

                                                                                                    41
Philippines outlook
                                        Top 5 Market share in Philippines

            Top 5 brands in Skin Care                                 Top 5 brands in Facial Moisturizers

    1                       11.2 % Market Share                 1                           25.7 % Market Share

    2                        8.5 % Market Share                 2                           23.0 % Market Share

    3                        7.8 % Market Share                 3                           6.0 % Market Share

    4                        4.2 % Market Share                 4                           3.0 % Market Share

    5                        3.4 % Market Share                 5                           2.1 % Market Share

                                                                                                                  42
TABLE OF CONTENTS

   Background and business

   Where we are so far

   2H 2018 Outlook

   Key financial performance

   Appendix

                               43
Revenue from sales in 1H18

                         Revenue from sales                                                                                         Product Group
        Unit: Million baht                                                                 2017                                          1H17                                                   1H18
1,000

                                      -15.9%                                Body     Sunscreen                             Body       Sunscreen Others                                Sunscreen          Others
 900

                     872                                               Cleansing        4%        Others               Cleansing         4%     2%                           Body        2%              6%
                                      Growth
                                                                              8%                  3%                         7%                                          Cleansing
 800

                                                                                                                                                                               8%
                                                           734             Facial
                      311                                              Cleansing                                           Facial                                            Facial
                                       -43%                                  4%                                        Cleansing
 700

                                       Growth              176                                                               6%                                          Cleansing
 600

                                                                                                                                                                               3%
                                                                        Body
                                                                        Care                                           Body                                              Body
                                                                         4%                                                                                              Care
 500

                                                                                                                       Care
 400
                                                                                                                        2%                                                2%
                                                                                                           Facial                                            Facial
                                       -0.6%                                                               Skin Care                                         Skin Care                                            Facial
                                                                                                           77%                                                                                                    Skin Care
 300

                      561              Growth              558                                                                                               79%
 200
                                                                                                                                                                                                                  79%
 100

   0
                                                                                                                          Distribution Channels
                     1H17                              1H18                                2017                                          1H17                                                   1H18
                             Domestic           Overseas
                                                                                            Others                                        Other                                                 Others
                                                                                             0%                                            0%            Modern                                  1%
                                                                                                           Modern                                        Trade                  Export
                                98%                              94%        Export                         Trade                                          25%                    24%
                                                                             30%                            29%            Export                                                                                 Modern
                                                                                                                            35%                                                                                   Trade
                                                                 24%                                                                                                                                               37%
                                36%

                                                                                          Traditional                                          Traditional                        Traditional
             64%                                                                          Trade and                                            Trade and                          Trade and
                                                                                          Distributio                                          Distributio                        Distributio
                                                 76%                                       n Partner                                            n Partner                          n Partner
                                                                                             41%                                                  40%                                38%

                                                                                                                                                                                                                      44
Profitability in 2Q18

                      Gross Profit                                              EBITDA                                                       Net Profit
 Unit: Million baht                                       Unit: Million baht                                            Unit: Million baht
                                         3-year target:
                                         68 – 72%
72%                             70.4% 70.0%
                          69.7%
68%
                 63.6%

                                                                               35.5%                   3-year target:
                                                          32%                                          32%
                              862
       43.3%                                                                                   30.5%
                                                                                                                                                                    3-year target:
                                                                                       26.8%           27.8%                                                        22 – 24%
                                                                       26.6%                                                                 27.0%
                                                                                                                        24%
                                      614                                                                               22%                                  23.8% 22.9%
                   608
                                                                                                                                     20.3%           20.8%
                                             512
                                                                                441     452

                                                                                                                                              335     351
                                                                        254                     268
                                                                8.4%                                    213
         190                                                                                                                  6.3%    194                     209
                                                                                                                                                                    175

                                                                 37                                                            28

        2014      2015        2016   1H17    1H18               2014   2015    2016    2017 1H17 1H18                         2014 2015 2016 2017 1H17 1H18
               Gross Profit          % Gross Margin               EBITDA              % EBITDA Margin                                  Net Profit       % NP Margin

                                                                                                                                                                             45
CONTACT US

DO DAY DREAM PLC.
Investor Relations Department
Tel: +662-917-3055 Ext.808
Fax: +662-917-3054
Email: ir@dodaydream.com
Website: www.dodaydream.com

Contact person
Ms. Chanoknan Thiemrat (Investor Relations)
Email: Chanoknan.t@dodaydream.com
                                              Company satisfaction survey
You can also read