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In association with Pan-European Partner Thanks to our sponsors
ONE DAY STOCKHOLM COMPLETELY RETAIL MARKETPLACE
ONE DAY.
ONE MARKET.
UNLIMITED S T O
OPPORTUNITIES.
C K H
O L M
WELCOME TO THE INAUGURAL
COMPLETELY
RETAIL COMPLETELY RETAIL
Nordics MARKETPLACE NORDICS
Today is all about the industry coming together – making new
connections, building on existing relationships and doing business.
24.10.17
Cover photo: Products from Søstrene Grene. Meet with them today at stand 24. With the help and support of the Nordic Council of Shopping
Centers, our sponsors, exhibitors, endorsers and media partners we
have brought together the key players in the Nordics retail market.
We hope you all find the day beneficial and have
ART EVENTS PAPER
Creative Director: Yunus Shaikh Printed on Antalis Cyclus 100gsm
a successful day of deal-making.
Phone: +44 (0)1483 238 686
Design: Adam Courtney Email: events@completelygroup.com
PRODUCTION DESIGNED AND PRODUCED BY
Production Editor: Adam Courtney The Completely Group
Printer: Hardings Print Solutions Phone: +44 (0)1483 238 920
2 3
ONE DAY STOCKHOLM COMPLETELY RETAIL MARKETPLACE
In association with
Entrance
Pan-European Partner
10.00 am
Lunch Service
Event starts Sponsored by
11.00 am Endorsed by
Soapbox sessions
Media Partners
from
12.00 pm
Lunch
Agora Retail
Realprojekti
33 29 25
FREE WIFI
Steen & Strøm
AINOA Tapiola
Completely
Grosvenor
Group
20 13 06
The
Søstrene Grene
Network
Cushman &
Wakefield
4.30 pm
32 28 24 CompletelyRetail
Utvikling AS
Password
Oslo S
NCSC
REDI
19 12 07
Marketplace
Drinks reception
@COMPLETELYEVENT
#CRMPNORDICS
Coffee Bar
Fastigheter
7.00 pm
Sponda
AMF
18 11
UPCOMING EVENTS
Mall of Tripla
PropertyEU
King’s Cross
Event closes
Citycon
London
31 27 23
JLL
17 10 COMPLETELY
RETAIL
Ireland
of International
TAM Retail /
Vasakronan
Department
HS Center
27th February 2018
Varma
CBRE
Trade
30 26 22 16 09
COMPLETELY
RETAIL
United
Kingdom
24th April 2018
4 5
ONE DAY STOCKHOLM COMPLETELY RETAIL MARKETPLACE
SPONSORS
SPONS ORS Pan-European Partner
Cushman & Wakefield are proud Pan-European
sponsors of Completely Retail Marketplace 2017.
Our multi award-winning 150 strong Retail &
Leisure team, work across EMEA, providing end to
end services for retailers, occupiers, landlords and
investors. We are market leaders in prime high
streets, shopping centres, out of town retail parks,
tenant representation, and leisure and restaurants.
brokerage services, our expert team leverage
industry understanding, transformational
insight and a global perspective underpinned
by our innovative approach, to continuously
add value to our clients and retail assets.
To speak to us about our activity across
retail please do get in touch with Justin
Taylor, Head of Retail EMEA.
28
Whether you are looking for strategic advice or
cushmanwakefield.com Justin Taylor
E: justin.taylor@cushwake.com
Follow us: @CushWakeRTailUK
W: cushmanwakefield.co.uk/retail
31
Citycon is a leading owner, manager and Citycon's shopping centers are located at
developer of urban, grocery-anchored urban crosspoints close to where customers
shopping centers in the Nordic region. live and work, and with direct connection to
Citycon is the No. 1 shopping center owner public transportation, healthcare and municipal
in Finland and among the market leaders in services. Citycon is more than shopping.
Norway, Sweden and Estonia. Citycon also
has an established foothold in Denmark.
lokaler.citycon.se Malin Linde
T: +46 72 504 0412
E: malin.linde@citycon.com
24
Søstrene Grene is a Danish retail chain which changing assortment and prices that are never
aspires to enrich everyday life with aesthetic higher than they need be, the family-owned
designs, creativity, joy and ‘hygge’. The stores retailer wishes to create a wonderful world where
offer a wide assortment of products for home finds can be made and creativity is encouraged.
and interior, kitchen, craft and DIY, party items
and gift wrap, school and office, children and Søstrene Grene has a three-digit number of stores
play, and items for the seasons. With an ever- in 12 countries, and more continue to open.
sostrenegrene.com Tim Grunnet Griggs
T: +45 41 10 28 77
E: tim.griggs@sostrenegrene.com
19
REDI, the most urban shopping centre in 500 times a day and transports approximately
Helsinki opens September 2018. Act now! 1.1 million customers through REDI each year.
60,000 sq m of retail premises: shops, Within a 30-minute drive from REDI live 1.1 million
experiences, entertainment and a consumers with EUR 22.4 billion in purchasing
magnificent world of restaurants. power. In its first full year of operation, REDI is
expected to reach 12 million visitors. About 2,000
The best location in the city! 100,000 cars people will live in the REDI residential towers.
passing along every day. The metro stops at REDI
redi.fi Pia Svensk
T: +358 50 389 0569
E: pia.svensk@srv.fi
6 7ONE DAY STOCKHOLM COMPLETELY RETAIL MARKETPLACE
The Athenian is looking to bring
delicious and healthy Greek food to
the local communities, presented
in a modern, minimal and beautiful
way that will do justice to Greece
and its cuisine.
They currently have restaurants
in London and Bristol where they
sell their signature souvlaki in the
traditional and authentic Greek way.
Aspiring to make souvlaki accessible
to as many people as possible and
establishing the Greek cuisine
as a staple food option outside
of Greece.
MAKING GREEK
8
FOOD ACCESSIBLE 9ONE DAY STOCKHOLM COMPLETELY RETAIL MARKETPLACE
ENDORSER
RS
In association with
07
Nordic Council of Shopping Centers
(NCSC) is the organization representing
the Shopping Center industry in the
Nordic market. Founded in 1985,
NCSC today has approximately
1,200 members mainly from Denmark,
Finland, Norway and Sweden plus
Iceland, Latvia and UK. The list of
members includes a wide variety of
interest groups, ranging from real estate
companies, bankers, investors, center
managers, retailers, service industries,
trade associations and city planners, to
government and municipal authorities.
09
The UK’s Department for International
Trade (DIT) is responsible for promoting
UK trade across the world. Our local
commercial team in Stockholm provides
expert advice, strategic analysis and
practical support to help UK-based
companies succeed in Sweden. Based
at the British Embassy in Stockholm,
part of the team strategically works
with retail and is keen to support the
growth of your business in market.
For more information about how we can
assist you, please contact Lisa Voltaire
lisa.voltaire@mobile.trade.gov.uk
10 11ONE DAY STOCKHOLM COMPLETELY RETAIL MARKETPLACE
MEDIA
PARTNERS ACROSS is the international and
independent trade medium for retail
real estate in Europe. The magazine is
published six times a year entirely in
English with an exclusive circulation
of 18,000 copies in 42 European
countries. The readers of ACROSS are
the decision makers of the industry
like developers, retailers, investors,
international real estate agencies, asset
managers, facility and centre managers,
attorneys at law, tax consultants, etc.
ACROSS are media partners with
some of the most important trade
fairs, events or associations of the
retail real estate industry. Amongst
others MIPIM, MAPIC, Expo Real,
Completely Retail Marketplace as well
as ICSC and the national shopping
centre councils all over Europe.
More information about ACROSS
on the online platform:
www.across-magazine.com
10
PropertyEU was founded in 2006
and has since become the leading
platform for professionals in
commercial real estate investment,
finance and development in Europe.
Our mission is to help foster
transparency in the European real
estate market and to enhance cross-
border development, financing and
investment through our research
and analysis of the latest trends.
To that end, PropertyEU continues
to monitor the market, filter the
key events and track real estate
transactions to keep you up-to-
date with unique content, data and
insights and help you make well-
informed investment decisions.
12 13ONE DAY STOCKHOLM COMPLETELY RETAIL MARKETPLACE
f i n i n g I n d i a n
Red e
food f o r a l l
Aristotle Onasis once said that “The secret of business
is to know something that nobody else knows.” In 2013,
the founders of Zabardast, the Indian Wrap Company,
knew they had stumbled onto something big. Having
spent many years in corporate environments, where the
only Indian food available was a carbohydrate heavy
curry after work drinks, they simply had enough. They
thought, “how do we make high-quality Indian food,
represented by a high-quality brand, available in an
approachable mass-market format on the high street, in
the airport, or in the shopping mall?” – enter Zabardast.
The name, literally meaning ‘awesome’ in Hindi or
Urdu, reflected the fact that they had found something
as eyebrow-raising as it was mouth-watering. The
London market now enjoys grilled Indian fillings such
as Chicken Tikka, Seekh Kebab or Paneer, wrapped in
homemade Rotis and Parathas, garnished with chutneys
and salads, and served with a smile within 3 minutes of
an order being taken.
In 2013, they successfully secured their first A1 unit
in the Waterloo area of London. Working on a hub-
and-spoke model that allowed for there to be a central
kitchen, with fresh food delivered to the various retail
units, they successfully rolled out their idea into the
marketplace, whilst the philosophy behind their brand
ensured that heads were turned at every new location.
14 15ONE DAY STOCKHOLM COMPLETELY RETAIL MARKETPLACE
EXHIB
EXHIBITORS
29 20
We create retail and leisure service companies — and on AINOA is a unique combination of perspective, is one of the
destinations where people the needs of visitors. the best qualities of a traditional city oldest retail centers and most
want to be. centre, promenades and a modern well-known garden districts in
Experience and know-how shopping centre. AINOA represents Finland. By 2019 AINOA will be
We are a long-term partner for We combine extensive experience modern architecture, and its roots expanding to 50,000 sq m and
relevant retail, food & beverage, and know-how in retail and are in the surrounding Tapiola 120 shops. www.ainoatapiola.fi
beauty & health and service consumers, properties and finance which, from a cultural-historical
companies, and together, we to develop local go-to destinations.
create go-to destinations where
people want to meet. Potential added value
Retail-centric properties in growing
Experts in retail-centric properties cities outside the metropolitan
Agora owns, manages and develops areas have significant potential
retail-centric properties based on for added value.
the needs of retail, experience and
11 16
AMF Fastigheter is one of Sweden's cities. AMF Fastigheter is a CBRE Group Inc is the world’s management; appraisal and
largest property companies, with 39 subsidiary of the pension company largest commercial real estate valuation; property leasing; strategic
commercial properties in Stockholm AMF. The property portfolio that services and investment firm (based consulting; property sales; mortgage
and Sundbyberg. By developing AMF Fastigheter manages today on 2016 revenue). The company services and development services.
and managing our offices, retail has a market value of more than has more than 75,000 employees In the Nordics, CBRE operates
properties and the surrounding SEK 59 billion. Read more on and serves real estate investors and through wholly owned subsidiary
neighbourhoods, we are contributing www.amffastigheter.se occupiers through approximately companies and offers shopping
to creating vibrant and attractive 450 offices worldwide. CBRE offers centre management, leasing and
a broad range of integrated services, tenant representation services to
including facilities, transaction meet the needs of local companies.
and project management; www.cbre.com
property management; investment
28 13
We are the center of retail in the leverage industry understanding, Grosvenor Europe invests in, communities in which we work, by
Nordics – Cushman & Wakefield is transformational insight and a develops, operates and manages combining our local knowledge
a leading global real estate services global perspective to continuously real estate assets and funds, with with Grosvenor Group’s 340 years
firm that helps clients transform the add value to our clients and retail a focus on vibrant European cities. experience in global property.
way people work, shop, and live. assets. In addition if you are We specialise in mixed-use property
expanding internationally, looking with strong expertise in retail and As at 31 December 2016, we
We always strive for providing for new tenants, or analyzing leisure and a growing focus on managed £2.9bn / €3.43bn of
proactive, solid and sound advice, your existing portfolio, our global residential development. assets including Skärholmen
whether providing advice on a reach and local knowledge offers Centrum, Haninge Centrum, Väsby
property, or acting on behalf of clients unparalleled expertise We aim to deliver lasting Centrum and Bålsta Centrum in
retailers. Whether you are looking and experience for market commercial, social and Stockholm, and Burlöv Center near
for strategic advice or tenant rep retail and leisure needs. environmental benefit to the Malmö. www.grosvenor.com
services, our Nordic expert team
16 17ONE DAY STOCKHOLM COMPLETELY RETAIL MARKETPLACE
EXHIBITORS
27 17 32 33 26
JLL offers qualified consulting, Our retail team covers all sectors King’s Cross is a critically re-open in King’s Cross in autumn Steen & Strøm is a pro-active and populated and fastest growing HS CENTER, VASA property development for retail
strategy and advisory services in of the real estate market and offer acclaimed 67 acre, 8 million sq ft 2018. With a focus on fashion, craft future-oriented owner, developer consumer zones, the company has HS Center is a city galleria in the property owners.
commercial real estate. We are in expert advice on commercial development in central London – and culture, CDY will be home to and manager of 18 leading access to approximately 150 million very center of Vasa, Finland. In 2015
the owner Harry Schauman Stiftelse With focus on consumer benefit,
business to create and deliver value leasing, valuation, tenant a new piece of the city, including up to 55 individual, independent shopping centers located in the European consumers. TAM Retail creates optimal solutions
for clients, shareholders and our representation and research. In the 20 new and refurbished office shops, signature retail brands and most attractive marketplaces in acquired the neighboring property
Steen & Strøm will boost our which enabled a possibility to that meeting the consumers, tenants
own people in a complex world that Nordics we have representation buildings, nearly 2,000 homes, as new concepts from home and Denmark, Norway, and Sweden. As a and investors interests in order to
is constantly changing. Our 80,000 in all countries; Sweden, Finland, well as shops and restaurants. abroad – all animated by cafés, bars, subsidiary of Klépierre, we are part retailers’ success and are looking develop the property into a modern
forward to meeting retailers with city centre galleria for shopping, maximize the return on investment
people across 300 corporate offices Norway and Denmark. restaurants and public spaces. of the major player in continental for each project or property.
in over 80 countries worldwide Coal Drops Yard Europe’s retail property market, joint interest in offering the best eating and meeting.
serve local, regional and global Est. in 1850, Coal Drops Yard (CDY) www.kingscross.co.uk with more than 150 retail facilities shopping experiences! Today TAM Retail is involved in over
is a new shopping quarter set to HS Center is scheduled to have its
real estate needs. spanning 16 countries. Situated in Grand Opening in Q4 2018. Leasing 25 projects in Sweden and 1 project
www.steenstrom.com
the most affluent, most densely process has started. in Finland (HS Center, Vasa). These
include airports, central stations,
TAM RETAIL gallerias and retail parks. TAM Retail
TAM Retail is a specialized is a part of TAM Group and has
consultancy firm offering qualified offices in Stockholm, Gothenburg
services in strategic advisory and and Malmö.
23 12 06 22
Grand Opening in 2019
Helsinki, Finland
Opening in autumn 2019 in central mode of transportation. Over Oslo S Utvikling (OSU) is the residential area. The development No other property marketing We’re also the people behind the Varma Mutual Pension Insurance people in the private sector.
Helsinki, Mall of Tripla will be the 25 percent of Finns live within biggest developer in the Bjørvika includes 30,000 sq m of ground agency offers as many integrated property platform CompletelyRetail. Company is the most solvent Premiums written totalled EUR
best commercial location in Finland. a 30-minute drive. area. The company is developing a floor premises, which are to be services as we do. Everything we co.uk which delivers the retail earnings-related pension company 4.7 billion in 2016 and pension
Its 250 stores make Mall of Tripla brand new city district in the heart filled with retail, food, beverage do is focused on helping property sector’s most comprehensive and largest private investor in payments stood at EUR 5.3 billion.
the largest shopping centre in the More than 50 percent of Mall of of Oslo by the waterfront, right next and culture. In addition, OSU is professionals do more business - market information and, of course, Finland. The company is responsible Varma’s investment portfolio
country. With a public transportation Tripla’s premises have already been to Oslo Central Station. Their vision developing 2,000 new homes, and do it better. We can give you the creators and organisers of for the statutory earnings-related amounted to EUR 45.0 billion at the
hub, vibrant cultural and sports leased out, including 12,000 sq m for is to develop Bjørvika into Norway’s and more than 221,000 sq m of total control of your marketing Completely Retail Marketplace pension cover of some 873,000 end of June 2017.
activities, and a total floor area of grocery stores, generating a steady most attractive business, retail and office space. activity through one resource. now held in London, Dublin,
115,000 square metres, the mall is the flow of customers from morning to A dedicated team of property Amsterdam and Stockholm and
first part of Finland’s most significant evening, seven days a week. marketers focused on your portfolio widely acknowledged throughout
construction project Tripla to open with an unparalleled range of the industry as the most effective
Join the Mall of Tripla family and
its doors to the public. It is located marketing tools at their disposal. events in the retail calendar.
discover the perfect spot for your
in the heart of the most densely
business in Finland. Visit our stand
populated region in the country, at
number 23 and read more about Mall
the intersection of every imaginable
of Tripla: www.yit.fi/mall-of-tripla
25 18 30
We are the leading independent shopping centre management and Sponda Plc is a property investment promote the business success Flagship stores, gallerias, shopping footfall and good neighbors. Hence,
consultancy, real estate leasing to construction and project company specializing in commercial of its clients. The fair value of centers and one-of-a-kind shops – we invest in several factors to boost
development and management management and management properties in the largest cities in Sponda's investment properties Vasakronan is the leading property shopping, like city cooperation,
company within the shopping consultancy. We manage Finland. Sponda's business concept is approximately EUR 3.8 billion company in Sweden regarding city communications, pedestrian
centre industry in Finland. Our approximately 500,000 sq m of is to own, lease and develop retail and the leasable area is around retail premises. We have 320,000 zones, parking and events on site.
services cover the whole life retail space in 19 shopping centres and office properties and shopping 1.2 million m2. sq m of retail space on offer in Vasakronan is jointly owned by the
cycle of properties from market nationwide. www.realprojekti.fi centres into environments that Sweden’s prime city locations. First, Second, Third and Fourth
analysis, development services, We put an extra effort in offering Swedish National Pension Funds.
attractive locations with a steady
18 19ONE DAY STOCKHOLM COMPLETELY RETAIL MARKETPLACE
Soapbox provides new, emerging and expanding retailers the opportunity to take to the
stage, for 3-4 minutes, to showcase their brand and current/future property requirements.
Join us at 11.00am to hear all about the brands below and their expansion plans.
At Beijing8 we do what we love The best of traditional Chinese Friends & Brgrs is a Fresh Casual mayonnaise – from scratch, in
the most – dumplings and tea. cuisine with contemporary visions restaurant company with high focus on the restaurants. We know that the
of sustainability. the food. The food is made from fresh, better ingredients you use in cooking,
Our own tasty dumplings are clean and locally produced ingredients. the better the food will be. There are
made with natural ingredients, all Some call it fast casual, we call We bake the buns, we grind the meat, easier ways to make burgers, but
produced in Sweden. Our organic it slow fast food. An idea which we cut the potatoes and even make the not better. Enjoy!
ice teas are brewed on tea leaves has found its' way home to our
straight from China and our side restaurants in a number of
dishes are made to order on site countries and several places
by our staff. where you buy your food.
beijing8.com friendsandbrgrs.com
TESTIMONIALS
We’re Efthymios & Neofytos (Tim & vegetarian and vegan alternatives. Fast food cooked patiently over We are all health-conscious, and even
Neo), two Londoners born and raised We have now expanded to 5 several hours from the seasons’ though we are busy, we want to eat
in Athens & Cyprus. We launched locations across England. best ingredients? good nutritious food!
the Athenian at the end of 2014 in
London, as a street food venture Our mission is to bring delicious La Soupe opens for lunch or family Even if the number of customers
offering freshly made souvlaki; and healthy Greek food to local dinner in a fresh new urban image with soars, the high quality of the
a quick, healthier alternative to communities, presented in a modern, a traditional meal, the customers get soups remains the same with the
fast food, which consists of a pita minimal and beautiful way that will do to enjoy delicious soup without a wait! satellite kitchen which caters to
wrap filled with grilled meat – with justice to Greece & its cuisine. a particular outlet.
Why La Soupe? Soup is delicious,
healthy and fast food for people on The concept behind the restaurant
their lunch break as well as for busy is simple: to serve a wide range of “I had the pleasure to present on the
city dwellers. You can grab easily soups in different sized paper bowls. Soapbox, which due to the CR team,
some soup after work to take home
was extremely effortless, just 3 mins
for the family.
talking about my brand, and what we
need to grow. Couldn’t have been simpler,
theathenian.co.uk www.lasoupe.fi I thoroughly recommend not just start-ups,
but established brands to get involved.”
Kash Khera, Simply Fresh
We are looking for Master The Massage Company™ is the Zabardast, the Indian Wrap good Indian food, without the
Franchisors and to introduce first UK franchise to combine the Company, started in 2013 with stale image often associated with
The Massage Company™ to rapid growth in popularity of the a very simple mandate: to serve it. As a format, the company has “Our first time at Soapbox was a great
property partners in key countries Wellness and Spa market with the healthy homemade Indian food, found its success through simplicity,
quickly, with a smile. The founders standardisation and quality. Having
opportunity for us to show off our brand
as we launch our international successful gym membership model.
expansion drive. This is a high turnover higher level come from a variety of professional started with one ‘A1’ unit in 2013, and ambitions to potential landlords
investment management model with backgrounds and wanted to provide it will be opening its seventh in an environment that was perfectly
no industry experience required. the European market with a fresh unit next year in a major London
suited to discovery and networking.”
idea of what it meant to eat really shopping centre.
Paz Sarmah, Bad Brownies
massagecompany.co.uk zabardast.co.uk
20 21ONE DAY STOCKHOLM COMPLETELY RETAIL MARKETPLACE
S l o w
fa s t
fo o d
Beijing8 believe in high quality
food and drink from local
producers, natural ingredients
and honest content.
All their dumplings are made in
their own state of the art IP-certified
factory in Sweden and they are
constantly developing new and
exciting tastes and variations to
suit everyone.
They gain market share from
conventional fast food by offering
something that is just as easy and
accessible – but better for the body,
tastier for the palate and more
dignified for the restaurant guest
and retail consumer preparing the
food at home.
22 23C O M P L E T E LY R E TA I L
Amsterdam Dublin London Madrid Stockholm
Europe’s most effective
retail deal-making events
Completely Retail Marketplace brings only landlords, agents and retailers together
for a busy and effective day of networking and deal-making, and currently facilitates
access to five key retail markets: the UK, Ireland, Western Europe, the Nordics and
Southern Europe. Marketplace events are held in a major city within the relevant
market, making them easily accessible, more focused and more effective. They attract
international retailers looking for a Pan-European solution to their requirements,
as well as smaller or niche retailers seeking to expand into new markets.
Take a look at our website to see how Marketplace can work for you.
WWW.CRMARKETPLACE.COM
STOCKHOLM DUBLIN LONDON MADRID AMSTERDAM LONDON
24 Oct 2017 27 Feb 2018 24 April 2018 5 June 2018 11 Sept 2018 25 Sept 2018
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