On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the $1tn opportunity - EY
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On-Demand Pay: payroll that works for all Releasing liquidity through On-Demand Pay: the $1tn opportunity September 2020
Contents 1. Executive summary 01 2. Global context 04 3. Employee perspectives 14 4. The On-Demand Pay market 22 5. Harnessing the $1tn opportunity 34 6. Sources36 7. Glossary37 8. Appendix: EY Employee Financial Wellbeing Survey Methodology 38
1 Executive summary This report offers a perspective on the On-Demand Pay market, the broad range of needs it can address for consumers and the benefits it can generate for employers. On-Demand Pay offerings enable employees to better align income and expenses by accessing a portion of their accrued wages, in advance of pay day, with the remaining portion paid at the end of the pay period. Unlike salary-based lending or payday loans, On-Demand Pay does not involve borrowing on the part of the employee, and usually carries little to no cost. • Across OECD countries, we estimate that a total of approximately $1 trillion is accrued in employer payroll accounts on any given day. This gives a prominent role for employers, and On-Demand Pay providers, to provide employees access to this liquidity and, in so doing, create meaningful societal utility at limited frictional cost. • The main use case for On-Demand Pay is that of everyday financial pressures, which we have found to be widespread: 70% of individuals in the UK and US experience financial stress regularly. Half of these individuals have faced a financial shortfall between pay periods and encounter this issue approximately every four months. • The negative impacts for individuals are considerable: nearly 75% of those who have experienced financial difficulties have reported material deterioration in their health and wellbeing. • When this stress is carried into the work environment it manifests as distraction, absenteeism, reduced performance and ultimately employee turnover. 20% of employee turnover is attributable to financial stress and we estimate the combined effect of this to cost employers in the US and the UK c.$300bn annually. • Our research points to three main causes of financial shortfalls, which ultimately translate into diminished financial wellbeing: emergencies, limited savings, and timing mismatches between income and expenses. On-Demand Pay: payroll that works for all | 1
• With emergencies being unforeseeable by definition and savings being a function of income (which has stagnated in real terms), the importance of the timing of salary payments as a means of coping with financial shortfalls cannot be understated. • It is important to note, however, that On-Demand Pay solutions can offer utility not just to lower earners or individuals of lesser financial means. Access to earned income can give all employees far greater control over their finances by enabling them to more effectively align income with expenses, allowing better budgeting and supporting their financial wellbeing. • We are beginning to see evidence of consumer appetite: 80% of individuals in our research have indicated they would use a form of On-Demand Pay. Moreover, the range of reasons why consumers would like to access their pay is wide, spanning emergencies, budgeting and savings. Whether the full potential of On-Demand Pay is realised will depend on several factors, such as an accommodating regulatory environment, alignment with employer priorities and consumer adoption. What is clear is that it offers a compelling economic case for employers and materially better financial outcomes for employees when compared to the many alternative financing options. Scope of the report and research approach • Our report looks at a specific sub-segment of the wider • The primary research was conducted among 4,000 salary linked¹ solutions market — On-Demand Pay; it working-age individuals, on a basis of nationally does not include any salary-linked lending, payday representative coverage of key demographic factors. lending or direct lending to consumers. • The research was conducted in April-June 2020, during • The geographic scope of the report is global, the COVID-19 pandemic. Our sampling methodology though with a specific focus on UK and US as key was adjusted to include proportional representation On-Demand Pay markets. of short-term unemployed individuals to reflect the • Our global approach covers primarily OECD countries. unemployment effects of the crisis. Occasionally it includes comparable ex-OECD country • More details on the sources of our data and details data in order to provide more context. of key terms can be found in the glossary and the • We have commissioned proprietary primary research to appendix of the report. understand in detail the financial situation of consumers in the UK and the US markets. 2 | On-Demand Pay: payroll that works for all
Our research, conducted among around 4,000 individuals across UK and US, shows an unexpected prevalence of financial pressures affecting lives of employed individuals of individuals of individuals 72% experience financial stress at least once 35% fall short on an expense between a year2 pay periods3 3 the average number of times per 75% of individuals report major impacts on life and wellbeing as a result of financial year individuals struggle to meet shortfalls5 a financial obligation4 29% of individuals earning >$100k experience difficulties meeting $1tn of accrued pay retained in payments6 employers’ treasuries at any given point in time in OECD countries7 20% of employee turnover attributable $300bn the annual cost to employers in to financial stress8 lost productivity as a result of employee financial stress9 On-Demand Pay: payroll that works for all | 3
2 Global context Review of the financial realities faced by the global employed population and the role On-Demand Pay can play in enabling a greater degree of financial freedom At any given point in time, there is approximately Furthermore, workers have seen little increase $1 trillion of payroll accrued in employers’ in earnings in recent history, with real wages treasuries across OECD countries, before it is growing on average 0.9% per year11. paid to employees. This paper takes the view that At the same time, household finances appear access to this liquidity could enable employees to to have taken a turn for the worse. Consumer take control of their finances and improve their debt has seen double-digit growth since the financial wellbeing by aligning more closely their 1990s across all developed economies, while income and expenses. gross savings rates have increased by 2%,12 The scale of the opportunity is considerable. before the recent spike driven by lockdown in key We have conducted research which shows markets. that over 70% of employed individuals have faced By giving individuals flexible access to their financial stress over the previous 12 months and wages, On-Demand Pay can play a key role in would benefit from better access to liquidity. helping households caught in the nexus of these trends. As one of the cheapest, most transparent More than 28% of the global working population and flexible ways of accessing liquidity, On- is employed on a part-time or temporary basis,10 Demand Pay can help financially vulnerable without the security and benefits that are people reduce reliance on short-term, high cost typically available to permanent staff. More than credit. Beyond this, it has promising applications 40% of workers today are low earners — or in the which can enable individuals to achieve greater bottom quartile of the wage scale. financial freedom by active budgeting and making better saving and spending decisions. 4 | On-Demand Pay: payroll that works for all
The $1 trillion opportunity Exhibit 2.1: Pay frequency per income type (UK and US) (% of respondents, n=4,086) Almost 70% of workers globally are paid either monthly, or fortnightly (with two week pay cycles being most commonplace 45% 23% 27% 5% in the US). 5% 6% 9% 11% 3% On the basis of this, and taking into account average wages, 10% 10% we estimate that across OECD countries there is approximately 15% 10% $1 trillion of accrued salaries earmarked in employers’ treasuries13. 25% 16% 27% 28% This is liquidity that is otherwise out of reach for individuals until their contracted pay day. 21% This report explores how increasing pay frequency, as 30% facilitated by On-Demand Pay solutions, could help employees 24% gain greater control over their financial wellbeing. 56% On one hand, we see potential for On-Demand Pay to help 38% individuals cope in situations of financial distress, caused by 26% 24% mismatches in the timing of income and expenses. On the other, we see it as a source of financial liquidity that creates 1% 1% 1% 1% opportunities for individuals to save, consume or invest, as Fixed salary Fixed and Based on On completion they earn their pay, supporting broader financial wellness. some variable hours or work of a task payment completed On-Demand Pay Exhibit 2.1b: Pay cycle prevalence by country On-Demand Pay is the term used to describe a category 4% 8% Daily of financial products that give employees the ability to 6% 8% Between daily and draw on their accrued wages before pay day. 13% once a week Typically offered by a third party provider through 6% 20% Weekly employers, On-Demand Pay solutions work by calculating an employee’s accrued pay at a specific point in time, Fortnightly and making a proportion of these earnings available for Monthly employees to withdraw in near-real time. Other The On-Demand pay provider typically disburses the 52% 69% funds directly to employees. Employers settle the amount with the provider, and pay employees the remainder of their wages when due. On most occasions employees incur a cost for the service, although services that are free to employees also exist. 11% 2% 1% While it is part of a wider category of similar salary-linked UK US propositions, encompassing salary-linked loans, On-Demand Pay does not involve borrowing on the part Source: EY Employee Financial Wellbeing Survey, June 2020 of the employee. On-Demand Pay: payroll that works for all | 5
Global context Exhibit 2.2: Global employment Labour force (billion of individuals) Our report examines the potential of the On-Demand Pay 3.5 market at a unique point in time. 3.4 At the time of our research (April–June 2020), almost all 3.3 economies are reporting record-breaking unemployment 3.2 benefits registrations, triggered by lay-offs in response to the economic fallout from COVID-19. 3.1 Prior to the unprecedented human and economic impacts of 3.0 the COVID-19 pandemic, the employed population of the world 2.9 stood at 3.3bn individuals globally. This is a 65% increase on 2.8 total employment over the last 30 years, with much of this 2.7 growth coming from increases in employment across China and India. 2.6 2.5 Even before the historic challenges posed by the COVID-19 pandemic, much of the employed workforce was already in a 2.4 precarious financial position. 1990 1995 2000 2005 2010 2015 2020 We see four major trends which are likely to have an impact on the financial resilience of employees globally: 1) increasing Source: World Development Indicators, EY analysis part-time employment, 2) diminishing real wage growth, 3) stagnating savings rates and 4) increase in household debt. 6 | On-Demand Pay: payroll that works for all
01 Growth of part-time and temporary employment An increasing proportion of the global workforce is in part- standard employment are 40-50% less likely to receive time or temporary employment, despite headline employment income or other forms of workplace support14. numbers being on a steady upward trajectory. The post-COVID-19 world could precipitate an acceleration of this trend. It is normal for recessionary cycles to leave a Deemed as “non-standard” employment by the OECD, this is legacy of increased part-time and temporary employment, and the form of employment that is least likely to give individuals 28% of employees today are already in part-time or access to collective bargaining. Moreover, individuals in non- temporary roles (compared to just 7% in 1977)15. Exhibit 2.3: Temporary and part-time workers Percentage of temporary and part-time workers, by country % of workforce 59 % temporary workers 60 % part-time workers 50 45 41 40 40 40 35 35 33 32 32 31 31 31 31 31 31 30 30 30 29 29 29 29 29 30 28 27 26 OECD average 24 23 28% 23 22 21 20 20 15 14 13 13 12 11 10 9 8 0 Chile Italy UK Turkey Israel Norway Czech Republic Slovakia Estonia Netherlands Mexico South Korea Switzerland Germany India Poland Belgium Iceland Slovenia Luxembourg Russia Lithuania Spain Hungary Denmark Ireland Australia France Sweden Greece Croatia Latvia Canada Finland China Austria Portugal Colombia New Zealand USA Japan Source: OECD, International Labour Organisation, EY analysis On-Demand Pay: payroll that works for all | 7
02 Diminishing wage growth We have seen real wages (wages discounted for the effects such as the US and the UK, real wages have grown by less of inflation) across much of the developed world plateau or than 1% per year over the last 10 years16. decline, implying that the purchasing power for many is muted. In the developing world, wages have grown strongly (albeit from a relatively low base), whereas in developed economies, Exhibit 2.4:Average salary compared to real wages growth (average salary; $ as of 2018; growth rates 2009–2018; OECD countries) Average salary (USD) Note: Bubble size depicts labour force population 25 million OECD average wage growth 9% 70,000 US 60,000 Switzerland Netherlands Denmark Norway Belgium 50,000 Ireland Canada Germany Australia Austria Finland Sweden UK France OECD average 40,000 Japan New Zealand Korea, Rep. salary $41.5k Spain Italy Israel Slovenia Poland 30,000 Czech Republic Estonia Portugal Hungary Latvia Greece Chile Slovak Republic Lithuania 20,000 Mexico 10,000 0 -20 -5 0 5 10 15 20 25 50 2009-18 % growth Countries below average wage growth make up 79% of the working population Source: OECD 2109, EY analysis 8 | On-Demand Pay: payroll that works for all
03 Stagnating savings rates Across OECD countries, 60% of households save less than to a shrinking minority of working households. While we note 10% of their monthly income, don’t save at all, or are net that across many developed economies, savings rates have debtors. Although there is a range of factors at play such as significantly increased during the COVID-19 pandemic, our monetary and macro prudential policy at the national level, view is that this longer-term trend of stagnating savings rates the basic capacity of having access to savings to meet both is likely to persist. long- and short-term financial needs appears to be available Exhibit 2.5a: Household savings as a percentage of disposable income (2018) % 40 35 35 30 26 26 20 20 16 15 13 13 12 12 11 10 10 9 9 9 8 8 OECD average 10 7 7 7 6 6 5 5 4 3 3 3 2 8% 1 0 0 0 0 -1 -2 -4 -5 -10 -20 -17 South Korea China Israel Turkey Croatia Luxembourg Sweden Mexico Switzerland Colombia Ireland Germany India Chile Czech Republic Russia Netherlands France US Austria Norway Hungary Estonia Denmark Belgium Slovenia Japan Australia Slovakia Spain Italy Canada Poland New Zealand UK Finland Portugal Lithuania Latvia Greece Source: OECD 2019; Chinese National Bureau of Statistics; Government of India Ministry of Statistics, EY analysis Exhibit 2.5b: Household savings rate as a percentage of disposable income (2000–2018) 11 9 2000 10 9 8 9 7 8 8 2018 6 5 5 5 4 4 3 2 1 0 0 Germany France Japan Italy US Canada UK Source: World Bank 2018, EY analysis On-Demand Pay: payroll that works for all | 9
04 Increasing debt Consumer debt-to-income ratios (a measure of credit Exhibit 2.6a: Household debt-to-income ratios utilisation) have been steadily increasing. Whilst this trend (%;1995–2018; OECD countries) 1995 reversed during the 2008 financial crisis, they are now 141 trending up once more. 140 2018 The average debt-to-income ratio in OECD countries is 120 118 122%17, and 65% of the working age population reside in 105 countries with ratios above 100%. Debt plays a crucial role 99 100 94 in consumption-driven economic growth and has been the largest driver of GDP growth for countries such as the UK 80 and the US, yet the growing debt-to-income ratios suggest 61 60 that even minor fluctuations in the household income of certain cohorts may result in financial strain. 40 20 0 UK US Euro area Source: OECD Source: OECD 2019, EY analysis Exhibit 2.6b: Household debt to income ratios (%; 2018; OECD countries) % 300 281 250 239 239 223 217 200 189 186 184 182 164 150 145 141 140 127 121 OECD average 122% 115 107 107 106 105 99 100 95 90 87 79 79 70 70 63 58 57 50 47 42 42 50 30 0 Japan Luxembourg South Korea Ireland Belgium Italy Portugal France Estonia Netherlands Sweden USA Germany Spain Chile Czech Republic Poland Croatia Slovenia Lithuania Colombia Latvia Hungary Russia UK Greece Denmark Norway Switzerland Australia Canada New Zealand Finland China Austria Slovakia Source: OECD; Chinese National Bureau of Statistics; Government of India Ministry of Statistics , 2018 EY analysis 10 | On-Demand Pay: payroll that works for all
On-Demand Pay: payroll that works for all | 11
Finances under pressure If the above statistics described a single household it would For example, in the UK alone, there are a reported 8.3 million be easy to see how factors such as debt in excess of income, adults who find meeting monthly bills a “heavy burden” and low savings, and low real growth in earnings could precipitate miss more than two bill payments within a six-month period19. financial hardship. A further 3 million adults in the UK are in what is commonly referred to as “persistent debt,” or situations where There is a substantial body of evidence suggesting that this individuals have paid more in interest than repaid in terms of is an issue affecting millions today. Faced with an emergency, borrowing20. 30% of all households would struggle to come up with 5% of their annual income within the next month (for example to meet unexpected medical expense): a sign of financial strain manifesting on a striking scale18. Exhibit 2.7: Individuals unable to fund an emergency, by country (%) In the UK, 1 in 5 households are % unable to come up with emergency 70 69 funds; in the US, this rises to 1 in 4 62 60 56 53 52 50 45 43 43 42 40 37 37 37 34 31 30 30 29 29 27 26 OECD average 26 26 24 24 30% 23 21 21 20 19 19 19 18 18 17 20 16 16 14 13 11 10 10 7 0 Israel Mexico Chile Czech Republic Slovakia Luxembourg Belgium USA France Austria Australia Switzerland Poland South Korea New Zealand Finland Colombia Croatia Hungary Portugal Latvia China Turkey Ireland Slovenia Russia Italy Estonia UK Sweden Norway India Greece Netherlands Japan Germany Lithuania Spain Canada Denmark Source: Wolrld Bank 2018, EY analysis 12 | On-Demand Pay: payroll that works for all
Wider employment context and the increasing responsibilities of employers Outside the above four major trends, it is worth considering As these shifts materialise, more and more individuals could the wider employment context. The nature of work itself, find themselves without the job security, employment benefits, and what it means to earn a wage, is changing considerably, or regular pay that many enjoy today. compounding the financial challenges that employees face. This introduces new complexities to which employees and Providing employees with improved liquidity, in the form of employers need to adapt. flexible access to their earnings can give them better control of their finances, improve retention and stem the financial stress Individuals are retiring later in life and tend to have more that costs employers billions in lost productivity. jobs throughout their career. By our estimates, an employee holds on average 8-10 jobs between the ages of 18 and 5621. On-Demand Pay also offers employers the means to adapt to This can translate into income shocks and diminished job a world where flexible work — and flexible pay — may soon be security for employees, as well as higher rates of turnover for the norm. employers. Automation and the growth of the gig economy pose another Exhibit 2.8: Employment ratios in the gig economy set of challenges. Over the next 15 years, 14% of existing jobs Uber Deliveroo Airbnb Instacart are expected to disappear as a result of automation, with a further 32% undergoing radical change22. Employees 22,000 5,000 12,750 12,000 Typified by companies such as Uber, Airbnb, Deliveroo and Drivers/Riders/ 3,000,000 60,000 650,000 500,000 Instacart, the gig economy is giving rise to new business Hosts models which augment permanent personnel with large Employee ratio 1% 8% 2% 2% networks of self-employed contractors. Although these individuals are viewed as suppliers, from a societal standpoint Source: Company websites; Crunchbase; EY research and analysis they are wage-earning workforce participants. On-Demand Pay: payroll that works for all | 13
3 Employee perspectives Insights from EY’s Employee Financial Wellbeing research, based on a survey of c.4,000 working individuals in the US and UK We have conducted primary research with common with individuals of lesser financial c.4,000 working age employed individuals across means. Nearly 1/3 of the top quartile earners the UK and the US to better understand their struggle to meet an expense when it falls due, financial position and pressures they face. though we hypothesise that these challenges faced by higher earners are markedly different. Our findings point to financial challenges on a large scale. In the previous 12 months, over 70% Nonetheless, the impacts of financial hardship are of our survey respondents have experienced felt most acutely by lower earners. The impact of financial difficulties, or a financial worry of lower income means that this segment of society some form. Half of these individuals struggle tends to be 50% more likely to postpone another substantially with their finances — they have been expense in order to settle a financial obligation. unable to meet a financial obligation and tend They also tend to experience the emotional and to face this issue on average every four months. health effects of financial pressure more acutely These struggles vary from everyday expenses than those of greater financial means (see and utility bills, to recurring difficulty with credit Exhibit 3.9). card bills, rent and mortgage payments. Beyond the support it can provide to lower earners, we see early evidence of the wider Although it would be intuitive to assume that applications of On-Demand Pay solutions. Some this problem is exclusively the concern of lower of these include enabling individuals to take real- earners, financial stress appears to present a time budgeting actions, and to earn interest on problem across the income spectrum. We have funds they would otherwise be unable to access found that higher earners face challenges in until payday. 14 | On-Demand Pay: payroll that works for all
Perspectives from the UK and US The primary research we conducted focused on obtaining a more detailed understanding of the state of financial wellbeing of employees. We surveyed individuals in (or seeking) employment from across the income, wealth and socio-demographic spectrum. Overview of individuals’ financial position One of our key findings is that everyday financial hardship is remarkably common. Although liquidity challenges (issues manifesting as a missed payment) are common for individuals with lower incomes, they Overall, more than 70% of working individuals across the US are nearly as common among higher earners. 40% of those and the UK have experienced some kind of financial stress earning $10,000 encounter financial shortfalls, whereas the between pay periods. figure is 30% for those earning 10 times more (more than The issue takes on many forms: $100,000). • 35% of individuals we surveyed were unable to pay a Our findings also show that individuals with higher levels of critical expense or have had to seek other means to be able debt experience higher incidence of financial shortfalls. to do so This suggests debt is one of the key contributors to financial • A further 37% of individuals have either come close to stress. It also explains the prevalence of liquidity challenges being in this position before or frequently worry about faced by higher earners, who tend to have higher borrowing this, highlighting a build-up of financial anxiety for a large capacity and hold nearly three times as much debt as the number of individuals average respondent in our sample. Exhibit 3.1: Share of individuals experiencing financial stress Q: Over the past year, have you ever been in a position where you weren’t able to pay a bill or to meet a critical expense between pay periods? (% respondents, n=4,086) 72% find it challenging to meet, or worry about everyday expenses 35% have been in a position where they weren’t able to pay a critical expense 15% 20% 15% 22% 28% Yes — I had no funds Yes — but I had to access savings No — but I often come No — but I frequently No — this is not an issue that I at all available to meet or other own financial resources close to being in worry about have ever experienced or that the expense(s) to meet the expense(s) this situation this situation has ever worried me Source: EY Employee Financial Wellbeing Survey, June 2020 On-Demand Pay: payroll that works for all | 15
Exhibit 3.2: Prevalence of financial difficulty by income and savings Q: Over the past year, have you ever been in a position where you weren’t able to pay a bill or to meet a critical expense between pay periods? (% respondents by income and savings brackets; $/£; n=4,086) Respondents by income Respondents by savings 10% 10% 8% 8% 9% 13% 13% 14% 21% 17% 17% 21% 26% 27% 11% 16% 19% 22% 21% 43% 25% 6% 21% 22% 31% 23% 6% 19% 7% 28% 15% 9% 15% 15% 16% 9% 15% 22% 17% 14% 18% 24% 18% 14% 18% 20% 21% 21% 25% 23% 22% 27% 22% 20% 22% 23% 60% 20% 22% 48% 44% 17% 34% 15% 30% 24% 27% 27% 23% 18% 20% 19% 13% 13% 8% Less than 10,000 10,000– 19,999 20,000– 29,999 30,000– 49,999 50,000– 74,999 75,000– 100,000 More than 100,000 I don’t hold any funds Less than 100 100–499 500–999 1,000–4,999 5,000–9,999 10,000–50,000 More than 50,000 Yes — I had no funds at all available to meet the expense(s) No — but I frequently worry about this situation Yes — I had to access savings or other own financial No — this is not an issue that I have ever experienced or resources to meet the expense(s) that has ever worried me No — but I often come close to being in this situation Source: EY Employee Financial Wellbeing Survey, June 2020 16 | On-Demand Pay: payroll that works for all
Exhibit 3.3a: Prevalence of financial difficulty by Exhibit 3.3b: Amount of unsecured debt held by income unsecured debt bracket Q: Over the past year, have you ever been in a position where you Q: What is the estimated amount of your total household debt, weren’t able to pay a bill or to meet a critical expense between pay excluding mortgage? periods? (% respondents; $/£; n=4,086) (for individuals facing financial difficulty; $/£; n=2,160) 8% 14% 17% 14% 18% 19,300 20% 19% 22% 23% 9% 11% 16% 28% 32% 21% 26% 18% 14,153 25% 24% 13% 24% 14% 10,463 13% 23% 13% 15% 24% 19% 15% 7,908 23% 26% 23% 20% 16% 5,455 16% 20% 48% 4,308 35% 3,335 18% 20% 19% 21% 20% 22% 16% I’m not in any debt Less than 500 500–999 1,000–2,499 2,500–4,999 5,000–9,999 10,000–24,999 25,000–50,000 More than 50,000 Less than 10,000 10,000–19,999 20,000–29,999 30,000–49,999 50,000–74,999 75,000–100,000 Over 100,000 Yes, I had no funds available No, but I often worry about this Yes, I used savings/resources No, I’ve never experienced nor Source: Averages estimated from EY Employee Financial Wellbeing Survey, June 2020 to meet the expense worried about this No, but I often come close to this Source: EY Employee Financial Wellbeing Survey, June 2020 On-Demand Pay: payroll that works for all | 17
Types of financial problems and their frequency Falling short on financial commitments is a frequent with the individuals most vulnerable to this being those with occurrence. limited savings (15% of the population of our survey). On average, those who struggle to meet a financial The types of commitments that trigger shortfalls are varied. commitment tend to do so approximately every four months, Nearly 30% of our respondents stated they have struggled with with only 24% of individuals surveyed reporting a shortfall less meeting credit card payments, making them the most common than once per year. type of liquidity challenge faced by individuals. When financial shortfalls do take place, the average amount is Lower earners, however, most often struggle with obligations £295 in the UK and $320 in the US, or approximately 10-15% of a far more critical importance: nearly 20-25% of bottom of the median monthly net wage in both countries. quartile earners struggle to pay for daily necessities, rent and utility payments. This implies that many individuals’ monthly budgets are managed tightly, making them susceptible to financial shocks, Exhibit 3.4: Financial shortfalls: frequency, average amount and types of expenses Q: How many times a year do you tend Q: What was the approximate amount Q: What is the type of expense or bill that to have issues with meeting an expense? of the expense you struggled you struggled to pay? (% respondents) to pay? (% respondents; $/£) (% respondents; more than one response allowed) Less than Less than 10 3% Credit card payment 28% 24% once a year Once or 10–49 10% Utilities payment 26% 40% twice a year Three or four 50–149 27% Everyday necessities 20% 21% times a year Nearly every 150–249 26% Emergency 10% 20% month expenditures Every 250–500 19% 5% Rent payment 20% month More 16% Loan payment 16% than 500 Household Source: EY Employee Financial Wellbeing Survey, June 2020 16% maintenance payment Tax bills payment 15% Mortgage payment 15% Medical bills payment 13% Large 12% one-off purchases Child support payment 5% Other 3% 18 | On-Demand Pay: payroll that works for all
Causes and consequences of financial pressures The causes associated with short-term financial hardship are Exhibit 3.5: Triggers behind financial difficulties complex and interrelated. When asked about the triggers Q: What do you think was the reason why it was difficult to pay a behind financial challenges, our respondents point to three bill or meet a critical expense between pay periods? primary reasons: (% respondents; more than one option allowed) 1. Emergencies Emergency/ 2. Insufficient savings unforeseeable 59% situation 3. Mismatches between income and expenses Insufficient savings 58% Expense was due before 56% salary was paid Over-spending 47% Gaps between 45% work periods Variable pay (e.g., reliance on 37% commission) Exhibit 3.6: Approaches to managing in situations of financial difficulty The actions that individuals take to cope in these Q: What action did you take to manage the issue? situations are varied, yet few are without cost. Of the (% respondents; more than one response allowed) respondents who encountered a shortfall, but managed to Took money out of settle it, nearly 70% had to pay interest for an extended savings/brokerage/ period of time, and a similar proportion had to pay late fees or 62% stocks and shares charges. account There is a sizeable population of individuals who, by Try to negotiate with 59% circumstance or choice, opt to delay (57%) or altogether the other party avoid/ignore (20%) payment as part of their coping strategy for situations where they face a liability they are unable Defer payment/ 57% to fund. The consequences of such decisions can lead to pay late adverse credit, potentially making a bad situation worse. Take (other) financial Although 63% of individuals managed their financial products to enable 40% difficulty by taking money out of a savings/stocks & shares payment account, we expect this to be populated by higher earners (for example those who might pay school fees). Avoid/ignore 20% Source: EY Employee Financial Wellbeing Survey, June 2020 On-Demand Pay: payroll that works for all | 19
Exhibit 3.7: Share of individuals who have not paid a bill or expense to settle another one, by income (% respondents; $/£; n=343) 15% 13% 10% 9% 9% 8% 7% Less than 10,000 10,000–19,999 20,000–29,999 30,000–49,999 50,000–74,999 75,000–99,999 Over 100,000 Source: EY Employee Financial Wellbeing Survey, June 2020 The impact of financial difficulty on individuals’ wellbeing can While individuals from across the wealth/income spectrum be profound. Nearly 75% of individuals reported considerable experience negative consequences from financial hardship, the negative implications on their work or life situation: 6% had to lowest paid suffer the greatest impact on their health, and the leave their job, and another 12% took time off work to cope wellbeing of those around them. with health, or other wellbeing issues. 20 | On-Demand Pay: payroll that works for all
Exhibit 3.8: Consequences of financial difficulty Q: What were the implications on your life and work when you last faced issues with a critical payment? (% respondents who have experienced difficulty in the past, n=2,160) 4% 6% 12% 26% No major impact Health deteriorated; had to take days off from work Had to take a second job to Health deteriorated; had to improve financial situation permanently leave job/lost job Health deteriorated; Health deteriorated and had to managed to continue working seek support 15% Source: EY Employee Financial Wellbeing Survey, June 2020 36% Exhibit 3.9: Consequences of financial difficulty by income bracket Q: How would you say the recent experience of not meeting the critical payment impacted you and those closest to you? (% respondents who have experienced difficulty in the past; $/£; n=2,160) 322 697 857 854 509 343 228 15% 15% 13% 17% 18% 16% 19% 24% 33% 39% 40% 37% 51% 43% 27% 29% 26% 29% 29% 24% 19% 22% 16% 16% 12% 11% 8% 12% 7% 6% 4% 6% 5% 4% 7% Less than 10,000 10,000 -19,999 20,000 -29,999 30,000-49,999 50,000-74,999 75,000-100,000 More than 100,000 It did not affect me materially, it was a minor inconvenience It made me very worried, and has affected my health It made me slightly concerned, but I managed somehow It has affected my health, financial situation and that of others around me It made me very worried, briefly Source: EY Employee Financial Wellbeing Survey, June 2020 On-Demand Pay: payroll that works for all | 21
4 The On-Demand Pay market Overview of how On-Demand Pay works in practice, the benefits it offers to employees and employers, and the provider landscape across the UK and US Our research points to three main causes of and usually comes at a fraction of the cost of these regular financial stress: emergencies, insufficient offerings. By enabling flexible access to earned savings and mismatches in the timing of income income, On-Demand Pay can also help many and expenses. to make the most of their finances by earning extra interest on saved income, taking immediate With emergencies being unforeseeable and advantage of discounts, or budgeting more savings being a function of wages (with real effectively. wages stagnating), flexible access to income, as facilitated by On-Demand Pay, can offer vital The benefits extend to employers as well. support in situations of financial stress. On-Demand Pay gives employers a powerful tool to support employee financial wellbeing, which There is a large population of working individuals in turn helps to improve productivity. Based on who stand to benefit from this. The majority of the costs of hiring and diminished productivity employees in the UK and US are paid either every resulting from employee financial stress, we month (UK) or every two weeks (US): offering estimate the economic cost for employers in the On-Demand Pay providers an opportunity to bridge UK and US to be approximately $300bn a year23. the timing gap between financial commitments Beyond this, On-Demand Pay gives employers the and pay day for many. means to create differentiation in their employee benefits packages that makes them a more On-Demand Pay provides an alternative to payday attractive destination for talent. lending, overdrafts, and credit cards that is simple 22 | On-Demand Pay: payroll that works for all
Wider context of financial offerings Our research shows that regular financial challenges are one of the most pervasive obstacles to financial wellness. Faced with these financial pressures, individuals have a range of choices to manage a short-term financial need that spans formal and informal options. Exhibit 4.1: Indicative range of short-term financial options Indicative Most Least average cost expensive expensive Borrow from Guarantor Salary-linked On-Demand Solution Payday loan Credit card Store credit Overdraft Savings friends/ loan loan Pay (ODP) family Prevalence* Medium Low High Medium High Medium Medium Low High Cost 70-1500% APR 25-70% APR 12-40% APR 0-30% APR 5-20% APR 4%-10% APR Opportunity cost Free or per Zero/limited (interest), fees transaction financial cost; potential social cost Typical UK: £5k (up to) UK: £15k (up to) UK: £2-10k UK: £25k (up to) UK: £5k (up to) UK: £50k (up to) Varies by income Income/timing N/A amount bands dependent US: $5k (up to) US: $35k (up to) US: $2-10k US: $60k (up to) US: $1k (up to) US: $40k (up to) (% of salary) Typical term Fixed Fixed Revolving Fixed Revolving Fixed/flexible Flexible Flexible Flexible/informal (vs. short term) (med/short (med/short (med/long-term) term) term) Key • Proof of • Suitable • Clear credit • Credit record • Clear credit • Clear credit • Ability to save • Contractual • Contacts requirements regular guarantor record • In store record record (and settled arrangement/ willing and income • Perm. address purchase • Current • Perm. address debt) agreement able to provide account with employer sufficient funds • Contractual • Perm. address • Contractual arrangement • Perm. address arrangement with employer • Contractual with employer arrangement with employer *By choice of respondents: Low 15%; Source: EY Employee Financial Wellbeing Survey 2020; EY market research and analysis On-Demand Pay: payroll that works for all | 23
However, the full spectrum of short-term financial options (see Pay provides the benefit of a potentially better-off, more Exhibit 4.1.) is not available to all. Our research shows that the motivated workforce through improved financial wellness and time-sensitive nature of short-term financial pressures creates less financial stress. urgency, which in turn gives priority to the most convenient product. Provider landscape Convenience takes on different meanings for different segments. We have reviewed the On-Demand Pay industry in the UK and the US. This consists of ~15 providers, some of which also For higher earners, convenience appears to take the form of have presence in other jurisdictions. In general, the market is widely available options such as credit cards and overdrafts. relatively nascent, with the oldest provider launched less than These products (and their best terms) are only available to 10 years ago. individuals with a certain level of income and credit history. Many providers are VC-funded start-ups; Earnd (backed by The growing use of credit cards as a long-term borrowing global working capital lender Greensill) is one of the few instrument is evident in the growth of balances that remain offerings funded by a significant amount of third-party capital, outstanding year-on-year. enabling the business to provide On-Demand Pay free of charge. Over the last five years, the average outstanding credit There are also providers such as DailyPay, who are pursuing card balance has increased 32% and 18% in the US and UK routes to market through partnerships with large corporate HR respectively, suggesting that a growing proportion of software providers and payroll systems. individuals are only making the minimum credit card repayments24,25. With APRs in the region of 10% to 30%, this The prevailing revenue model for the majority of providers represents a relatively expensive form of borrowing. relies on charging employees directly, making the solution free, or nearly free, for employers. However, at the time of For lower earners, convenience takes on another form. writing, provider such as InstaPay and Flexwage have a dual Struggling from a credit history and affordability standpoint, revenue model where fees can be levied on both employer lower earners are more likely to access high-cost credit such and employees, while Earnd is the only solution that is free to as payday loans, which may have less stringent borrowing employees (see exhibit 4.3). requirements and allow timely (almost instant) disbursement which, in case of emergencies, is a key factor. On-Demand Pay is emerging as a permanent feature in employee benefit packages, among a wider range of financial Our own research indicates that lower earners are also more wellbeing solutions adopted by employers. likely to forego a daily necessity, or the payment of a bill in order to manage an existing financial shortfall. A particularly attractive sector for the On-Demand Pay industry is the public sector, with Wagestream, Salary Finance, PayActiv On-Demand Pay solutions are configured to deliver liquidity to and Earnd targeting healthcare and education in particular. individuals in a manner that requires no credit record, minimum income, or any lending terms. As some of the largest employers in many developed This makes On-Demand Pay well suited to reach segments of economies, local authorities, governmental agencies, national the population who, driven by the urgency of everyday financial healthcare and educational services have become a key access pressures can sometimes make expensive choices. point to millions of employees. In the UK and the US alone, the public sector accounts for ~25m employees in total. Origins of On-Demand Pay There is evidence of growing competition in the public sector, with providers differentiating their propositions and shifting providers towards an “employer pays” model or, in some instances, The value proposition of On-Demand Pay for employees is pivoting towards freemium models, in the hope that they can that it allows them to access a proportion of their accrued access a wide pool of customers which can, in the future, be earnings in advance of payday. For employers, On-Demand monetised with supplementary services. 24 | On-Demand Pay: payroll that works for all
How it works The On-Demand Pay model works by providers contracting In simple, fixed-term salary cases, the pay is easily pro-rated, directly with employers who in turn offer the solution to based on the number of days in the pay cycle. their employees, typically as part of their workplace benefits In other, more complex scenarios (such as shift-based package. Under this arrangement, employees can get access employment), On-Demand Pay providers also integrate into to their accrued income and draw down part of it flexibly. rostering and time keeping systems, which enables them There are two main ways in which providers facilitate access to to understand what proportion of contracted hours have accrued wages: been worked as a basis of estimate. Some providers also use location data to estimate time at work in addition to deep • By providing only the technology to allow the income integration with employer records. advance, with the employer funding it, or For the most part, the process is invisible to employees. They • By directly funding the income advance when demanded can request a withdrawal of their earned income via a by the employee, with no cash flow impacts for the mobile app or website at any point in the pay cycle. Many employer providers give employers the ability to monitor and calibrate Usually, providers charge both employees and employers for limits; this is key to ensuring employees do not 'over-extend' these services but a variety of models and approaches are and run into the type of shortfalls On-Demand Pay is meant present, including solutions which are offered for free. to help them overcome. Typically, employees are charged each time they draw down Providers are also incorporating tools to support employee their earned income to date, or in some instances on a flat “financial wellness” in a bid to create access points to other monthly basis. Employer charging models vary considerably. consumer needs and to create a more compelling employee They may include initial implementation fees, in addition to benefits pitch to buyers. This includes liquidity planning tools, ongoing charges and installed user base charges. such as matching income with expenses, financial diagnostic tools, budgeting and bill tracking. Operationally, this is done by On-Demand Pay providers Importantly, many providers are increasingly under a “duty of integrating into employer HR systems, thereby “reading” care” obligation where they assume part of the responsibility payroll as a feed into On-Demand Pay salary calculations. for any hardship arising as a result of employees withdrawing too much of their income and being unable to cope as a result. Exhibit 4.2: On-Demand Pay flows and mechanics On Demand Pay — the flow of finance 1 Employee 5 has accrued On payday, earnings and employer pays Employee balance of salary requests to withdraw part to employee of it 6 On payday, employer settles ODP provider the amount Employer advanced by the ODP provider 2 3 ODP 4 ODP provider provider Employee verifies time disburses Employee’s withdraws funds and pay through funds directly to bank account disbursed by employer records employee’s bank ODP provider account Notes: 1. For most providers, attendance systems will inform the amount the employee is eligible to access Source: EY research and analysis On-Demand Pay: payroll that works for all | 25
Exhibit 4.3a: Overview of On-Demand Pay providers — UK Cost Funds Drawdown Disbursement Presence Founded Employer Employee accessible frequency speed Accessibility¹ Value-added tools Access 2019² Free $2.15/TRX 0%-50% of No limit Instant Bank account Budgeting, financial EarlyPay salary guides 2018 Free to public Free 50% of No limit Instant Bank account Expense sector/varies for accrued management, Earnd private sector income saving tools, financial guides Hastee Pay 2017 Free 2.5%/TRX 50% of No limit Instant-2 Bank account “Financial wellbeing salary hours hub” of tools and planners Salary 2015 Free $3.75/TRX 50% of Up to 3 Instant Bank account Loans, savings Finance accrued times/ account income month Wagestream 2018 $1.55-$3.40/ $2.20/TRX 30-50% Up to 15 Instant Bank account Budgeting tracker, employee per accrued times/ earnings tracker, month income month savings tools Notes: 1. All companies accessible through mobile apps; 2. Founding year of parent Source: Company websites; Crunchbase Exhibit 4.3b: Overview of On-Demand Pay providers — US Cost Funds Drawdown Disbursement Presence Founded Employer Employee accessible frequency speed Accessibility1 Value-added tools $0-4.99/ Branch Pay 2018 Free $150-$500 No limit Instant-3 days Bank account Budgeting, earning, bill tracking TRX $1.99- 100% of Bank account Budgeting, financial wellness Dailypay 2015 Free 2.99/ accrued No limit Instant-1 day & prepaid debit guides, saving tools TRX income card Limited P2P lending via other members, $0-14/ Instant-2 Earnin 2012 Free $100-$500 by capped Bank account health bill assistance, cashback TRX business days funds rewards 1 day/ Even Varies based $6-8/ 50% of Determined Bank account or Savings, planning and 20142 available for Instapay on package month salary by employer cash pick up budgeting tools collection Varies based Determined Determined Bank account or Savings, expenditure tracking Flexwage 2009 $3-5/TRX Instant on package by company by employer Flexwage Card too Determined Manage and track savings & Nowpay 2018 Free TBD Undisclosed Undisclosed Bank account by company expenses, financial advice Employee Savings, planning and PayActiv 2011 $0-5/TRX $0-$500 No limit Instant Bank account service only budgeting tools, prepaid card Budget tracker, overdraft Instant-48 Zayzoon 2014 Free $5/TRX $65-320 Undisclosed Bank account predictor, low balance hours notifications, spending insights Notes: 1. All companies accessible through mobile apps; 2. Founding year of parent Source: Company websites; Crunchbase 26 | On-Demand Pay: payroll that works for all
Consumer attitudes towards Although the only hard requirement is for some form of paid employment, the industry is evolving to also serve gig- On-Demand Pay and adoption workers. As an example, Uber uses an in-house On-Demand Pay offering called InstantPay to disburse payment to their considerations “gig-employee” workforce up to 5 times a day25. Our research indicates that consumers appear willing to Exhibit 4.4: Likelihood to use On-Demand Pay by previous consider using On-Demand Pay offerings. Among our difficulties respondents, 30% consider themselves likely, or very likely to Q: If you had the option, how likely are you to draw (part of) your use an On-Demand Pay offering were it to be offered by their earned income before scheduled payday for certain obligations? employer. (% respondents; n=4,086) Yet there are nuances in how individuals perceive the relative 15% 21% 21% benefits of such offerings that are related to prior experience 31% with financial stress, their financial position and specific 17% 45% 15% 21% 18% 21% use case. 23% 31% 17% 45% Those who have experienced a financial shortfall in the past 18% 27% 26% 23% are twice as likely to consider an On-Demand Pay solution, 24% 27% 25% 26% 19% when compared to those who haven’t. Experience of past 24% 20% liquidity challenges also drives a preference for higher 25% 19% 30% 16% frequency of salary drawdowns, maximum amount available, 26% 20% 30% 24% 16% and speed of access. 26% 18% 14% 24% 11% 18% 11% 7% 6% 14% 6% We have found that On-Demand Pay appears to lend itself to a 11% 11% 7% 6% 6%No, I have Yes, I had Yes, I had No, but I No, but I wide range of use cases. However, emergencies lead the way no funds to access often come frequently never in terms of reasons why individuals would consider accessing available to resources close to this worry about experienced meet the to meet the this nor worried liquidity through an On-Demand Pay solution. expense expense about this Among the properties that consumers would value most in Extremely Extremelylikely likely Likely Likely Neutral Neutral accessing liquidity through an On-Demand Pay solution, cost, Unlikely Unlikely Extremely Extremelyunlikely unlikely ease of application and speed of disbursement ranked the Source: EY Employee Financial Wellbeing Survey, June 2020 highest. Exhibit 4.5: Adoption factors by importance The importance of cost to consumers is significant in the Q: What aspects would be most important for you to consider context of available short-term credit alternatives — many using a solution which allows you to regularly access part of your of which carry a significant borrowing cost that makes earned income? (% respondents; n=4,086) On-Demand Pay an attractive substitute. 5% 5% 5% 7% 9% 1 Not 11% Ease of application and speed of disbursement appear nearly 10% 10% 11% important 12% as important as each other in terms of value drivers for 14% 16% 2 consumers. Both solve for the importance of convenience 29% 29% 30% in time-sensitive financial situations and cater to the shift of 37% 34% consumer preference for “on-demand” services. 36% 3 This is a dimension to which all On-Demand Pay offerings 31% 33% cater. Many providers have done away with the usual sources 34% of friction associated with traditional borrowing: none of these 29% 29% 26% 4 offerings require credit referencing or a minimum income. 25% 22% In some cases, even a bank account can be optional as some 19% 15% 15% 11% 5 Highly On-Demand Pay providers issue their own payment cards or important Cost How Speed of Amount Tools to How often integrate with payroll card providers, such as NetSpend, Wisely easy to disbursement you can manage you can and Visa in the US. apply draw finance drawdown Source: EY Employee Financial Wellbeing Survey, June 2020 On-Demand Pay: payroll that works for all | 27
Exhibit 4.6: Factors of importance for using On-Demand Pay, Exhibit 4.7: Likelihood to use On-Demand Pay, by previous difficulty by income Q: What aspects would be most important for you to consider Q: If you had the option, how likely are you to draw (part of) using a solution which allows you to regularly access part of your your earned income before the scheduled payday for financial earned income? obligations? (% respondents, by previous difficulty; n=4,086) (% respondents, by income bracket, $/£; n=4,086) Frequency of drawdowns available 973 1,216 469 681 865 9% 7% 9% 14% 17% Less than 10,000 20% 7% 12% 11% 18% 18% 973 1,216 469 681 19% 865 9% 33% 35% 7% 9% 14% 17% 12% 11% 38% 18% 37% 18% 38% 10,000–19,999 20% 5% 19% 29% 35% 33% 33% 25% 38% 22% 37% 19% 17% 15% 38% 10% 9% 7% 29% 33% 20,000–29,999 23% 7% Yes — no Yes — had No — but 25%come No — but worry No — not 22% funds to access to close to this about this experienced 19% meet the 17% resources 15% to situation situation nor ever expense meet1,216 expense 10% 9% 7%about worried 973 469 681 865 the issue 6% 5% 7% 7% 12% 12% 10% 9% 30,000–49,999 21% 6% Maximum amount per withdrawal 14% 14% 973 1,216 469 681 865 33% 31% 6% 5% 7% 42% 7% 37% 12% 12% 10% 9% 38% 14% 14% 50,000–74,999 23% 8% 31% 33% 36% 31% 42% 29% 27% 37% 25% 38% 20% 16% 13% 15% 11% 31% 36% 75,000–100,000 24% 10% 29% 27% 25% 20% 16% 13% 15% 11% Yes — no Yes — had No — but come No — but worry No — not funds to access to close to this about this experienced More than 100,000 20% 10% meet the resources to situation situation nor ever expense meet expense worried about the issue Highly unimportant Unimportant Neutral Important Highly important Likely Extremely likely Source: EY Employee Financial Wellbeing Survey, June 2020 Source: EY Employee Financial Wellbeing Survey, June 2020 28 | On-Demand Pay: payroll that works for all
We set out the benefits of On-Demand Pay across three example consumer personas and financial use cases. 01Alan, who lives in UK, earns approximately £1,000 per month. He has no savings and a poor credit history as a result of a redundancy a few years ago which meant he couldn’t pay off his credit card debt or access an overdraft. The car he uses to go to work every day broke down on the 15th of the month; he faces a £250 repair bill. Alan is paid monthly, at the end of the month. His only option is to take out a pay day loan to pay for the emergency. Faced with an APR of between 400% and 1500% due to his limited credit history, Alan can expect to pay between £38 and £144 in borrowing costs (interest) were he to pay the loan off in two weeks’ time, once he is paid his salary. This is an increase in the overall cost of the car’s breakdown between 15% and 58%. Accessing a portion of his accrued salary to date could enable Alan to altogether eliminate the need for a payday loan or to considerably reduce the costs of borrowing, by either borrowing less, or for a shorter period of time. On-Demand Pay: payroll that works for all | 29
02 Bianca is a professional based in the US. She earns the median US wage, which is approximately $50,000 per year. Her monthly earnings after tax are around $3,200. She is facing an emergency dentist procedure which has resulted in a $1,000 excess on her health policy. She has no savings and uses a rewards credit card to pay this bill. She is one of 38% of individuals who use revolving credit and carry the balance across month-to-month (average APR: 18.4%). Her budget allows her to pay $200 per month, which means that it takes Bianca 6 months to repay the principal, incurring total interest of ~$50. If Bianca did the same but accessed her salary every week, instead of every month, and made four $50 payments weekly, she would save ~23% of her interest expense and would re-pay the credit card debt almost a month sooner. 30 | On-Demand Pay: payroll that works for all
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